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]]>Changes To Instagram API: What You Need To Know
We want to keep you in the loop, so we are updating this post as things evolve with Facebook and Instagram and new information becomes available.
As of December 11th, Instagram put new API changes into effect that affect the way all analytics products like Keyhole access user data. Some of these changes will impact Keyhole functionality.
Here’s what you need to know:
1. You will not see user data at large when tracking hashtags on Instagram. However, you can add filters to specify which Instagram Business users you’d like to get posts from, and get much more in-depth data about those users. Here’s how to add these Instagram account filters.
2. Instagram Business Account tracking is here, and it gives you even more powerful insights than Personal Instagram account tracking does. Read on to learn more.
Hashtag Tracking on Instagram Moving Forward
All unspecified user data has been removed from Instagram Hashtag Tracking. This means you will now see overall post counts and post analysis data, but won’t be able to directly identify the users behind posts.
On the bright side: If you’re interested in seeing how specific users are contributing to a conversation or campaign, you can specify that you’d like to fetch posts from those accounts. Plus, in so doing you’ll be getting more in-depth data about those users, like real-time follower counts, profile pictures, and more.
Account Tracking on Instagram Moving Forward
Personal Instagram Account Tracking will continue to be available on Keyhole as always, and much more robust Instagram Business Account tracking has been added as well.
To be able to get in-depth follower insights, as well as Instagram Stories insights, you can switch your trackers to Instagram Business trackers.
The Good News about Instagram Business 
Switching your Instagram Accounts over to Instagram Business has its perks!
1. Instagram Business gives you more in-depth account analytics
By authenticating your Instagram Business Accounts, you will get access to in-depth Follower Insights and demographic information about all of your followers, like Age, Gender, and detailed location data.
2. With Instagram Business comes Instagram Stories
That’s right. By authenticating your Instagram Business Accounts on Keyhole you gain access to insights about all your Instagram stories.
How do I access Instagram Stories?
3. Account Spying is Coming Back thanks to Instagram Business
In the near future, you will be able to track your competitors and any other Instagram Business account through Keyhole. Unauthenticated accounts don’t reveal follower information, but they do give you great insights like their engagement rate, top posts from the account, follower growth over time and more. We will keep you posted on this new feature.
A quick cheat sheet of the latest changes and how they affect Keyhole:
April 4th Updates
As of April 4th, Instagram put some API changes into effect that change the way we (and all other partners) access user data. Some of these changes will impact Keyhole functionality.
Here’s what you need to know:
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There’s a new feature in your account! ?
QuickTrends in 54 seconds:
Why QuickTrends
Use this tool to get instant Twitter insights of hashtags, keywords, and phrases. It will show you the number of conversations happening on Twitter within any given timeframe.
Run high-level competitor research. Here, we compare #coke with #pepsi to see how many conversations are happening around each. See how you stack up against competitors on social!
Market research. Search any terms to see which is most mentioned on Twitter. Here, we compare Vanilla Coke to Cherry Coke to see which one is most discussed- as you can see Cherry Coke is winning by a lot!
Find out what’s most popular on Twitter. Coke or Coca-Cola? Audi or BMW? Donald or Hilary?
How to Use QuickTrends
- You can use QuickTrends by accessing the left-hand navigation bar on your dashboard.
2. Enter the hashtag, keyword or phrase you’d like to search.
3. Add multiple search terms to do competitor research, market research, or to understand how the popularity and usage of two or more terms compare on Twitter.
4. You can change the time frame you are looking at, even going back several years.
5. As always, customers can also share, embed or download the chart.
6. All data will be saved under Recent Searches so you can access it anytime!
We hope you enjoy it. Let us know what you think!
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Instagram is consistently lauded as the top destination for discovering new and exciting content. But it when it comes to gaining meaningful insight into the why of successful, viral posts, many users may sometimes feel lost in the shuffle (or is that swipe?)
But fear not! We’re exciting to announce a new feature for Instagram called Follower Insights.
What are Follower Insights?
Learning about what makes your audience want to like, share and engage with your brand is the secret weapon of any professional social media guru. Starting today, you can gain valuable understanding of who’s following your tracked accounts — even the audience of the competition. Hey, all’s fair in love and war and Instagram.
Post Local, Reach Global
Discover where your audience is distributed across the world, and even their home state for your U.S.-based followers.
Graphics, Graphics, Demographics
Keyhole makes audience awareness easy. Showcasing how many of your tracked accounts have male or female followers, the percentage of public vs. private followers, and their audience’s most used keywords allows you to gain meaningful insight into the who of any follower count.
Keyhole Updates
Many of our colleagues in the Canadian technology industry recently pledged to match donations going towards the American Civil Liberties Union, inspiring us to do the same! We’ve pledged to match ACLU donations up to $5,000 as a message of good faith towards the importance of democracy and accountability. We’re proud to stand up for what is right at Keyhole, and hope you are too. Read more in BetaKit.
Did you know we’re on Medium? It’s true! Follow us for expert tips on influencer marketing, growth hacking Twitter for your band, a look at top analytics tools and more!
And of course, find us on Twitter and Facebook for the latest from Keyhole.
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Keyhole continues to grow as the number one hashtag analytics and account tracking tool, and we’re pleased to announce these new features for Follower Insights.
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]]>The post Keyhole Releases Instagram Account Reporting Tool appeared first on Keyhole.
]]>Toronto, Ontario – June 7, 2016: Today, social media analytics company Keyhole announced the release of a new Instagram account reporting tool.
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