Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. And then, the needle points to a free tool. 

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. And to some extent, it does manage to do a fair job.

However, is this totally dependable? Probably not! 

Like every free tool out there, Google Alerts lack loads of intuitive features. There’s no dedicated support as well. 

You might end up having spammy alerts flooding your inbox with totally unrelated mentions, sometimes making you miss the vital ones. 

So let’s first understand the gap that’s built. Despite the issues, is it actually worth investing your money in paid tools? Let’s have a look at it. 

Why should you look for Google Alerts alternatives in the first place?

While Google Alerts is a great free tool to monitor the web, it has some limitations that may require people to look for alternatives.

One of the main reasons to explore Google Alerts alternatives is to gain access to more advanced features. Although Google Alerts is a fairly-easy tool, it doesn’t offer some of the more advanced features. 

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This can help you identify trends and take proactive action based on real-time data.

Another reason to explore alternatives is to gain access to more sources. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time.

As you get better at monitoring, you’ll need customization options. The paid tools come with custom dashboards for performance and results and get insight into competitors that Google Alerts doesn’t provide. 

While Google Alerts is a great tool, it indeed has some limitations. These tools allow you to get a more comprehensive view of your online presence and make data-driven decisions to improve your brand reputation and performance.

8 Google Alerts alternatives for efficient online media monitoring 

 Here are our top picks of Google Alerts alternatives in terms of price, features, and user reviews: 

1. Keyhole

Pricing: Custom

Keyhole is an amazing social media monitoring tool that scours the net for your brand mentions in real-time. Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., all in one easy-to-use dashboard.

The tool is excellent for trend analysis as well. Just feed in keywords and select the custom period using QuickTrends. You’ll get the trend data without running out of any monthly credits.  

This quick feature lets you narrow down your tracker list so you utilize your monthly quotas only monitoring data that’s truly effective and impactful. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. 

Plus, you can track your profiles, campaigns, and influencers across multiple social media platforms and see what’s driving traffic and engagement to your profile or your fellow competitors. 

Here are some features that make Keyhole your go-to partner for branding.

• Connect and manage multiple social media profiles across your favorite platforms seamlessly. Keyhole makes it easy to stay organized and monitor your presence effectively.
• Keyhole works with a number of international languages, including ones that don’t use Latin or Roman script. So you can track keywords beyond English alphabets.
• Say goodbye to limitations on post scheduling. With Keyhole, you can schedule unlimited posts, ensuring your content reaches the widest audience at all times.
• Optimize your social media strategy with the Optimization tab. Get valuable insights and tips to enhance your presence on each platform and maximize your impact.
• Keep a close eye on your competitors. Keyhole allows you to compare your performance to theirs, including best posting times, popular content types, top hashtags, average engagement rate, and more.
• Dive into historical data using Keyhole’s comprehensive API. Uncover trends, identify patterns, and gain valuable insights for strategic decision-making.
• Stay on top of any keyword or hashtag with Keyhole’s robust tracking capabilities. Monitor your own brand’s online presence while keeping a watchful eye on your competitors.
• Engage with influencers seamlessly and track their ROI within your overall campaign. Keyhole helps you onboard influencers and measures their impact on your key performance indicators.
• Analyze sentiment analysis to understand how the world feels about your brand. Gain valuable insights into public perception and make data-driven decisions.
• Stay ahead of the game with the QuickTrends section. Monitor relevant keywords, brands, and hashtags to identify early trends within a custom date range.
• Streamline your reporting process with Keyhole’s automation. Generate custom reports with essential social media metrics and easily share real-time dashboards with your team, clients, and stakeholders.

Kyle H

Keyhole is an excellent tool for providing basic insights about social media accounts and tracking social media conversations. As a college professor, I have found it to be a great way to introduce students to social media analytics. 

Fatima M

The dashboard encapsulates a detailed overview of your entire campaign and mentions all details and KPIs that you need. The metrics given on Keyhole are unmatched and help us in setting KPIs and measuring results accordingly. The layout is also very user-friendly, and everything is exportable, so that’s wonderful. 

2. Mention

Pricing: $49 – $179 per month

Mention is a decent alternative to Google Alerts for monitoring online mentions. With its comprehensive monitoring capabilities, Mention covers social media platforms, forums, Google reviews on website, and more. It provides real-time updates, ensuring prompt notifications and immediate engagement. 

Mention gives you advanced analytics, deep brand insights, customization options, and collaboration features. Its sentiment analysis helps gauge the sentiment associated with brand mentions. 

Pros 

1. It is easy to monitor the success of marketing campaigns. 
2. The customer support team is quite helpful and quick at resolving issues.
3. The UX of the tool is pleasing and easy to navigate. 

Henrik C

It was quite easy to understand how it works and get it set up for first use. I managed to get all of our accounts connected and started using features within an hour or so. 

Cons

1. Sometimes the results are irrelevant, which is frustrating for users. 
2. The pricing is steep for smaller companies and organizations. 
3. It tends to report on names similar to a brand and can’t distinguish the phrase that matches it.

Mark A

Mention has missed some critical mentions while my keywords were set up to capture those specific online references of our brand. If it wasn’t for one of their competitors, we would have completely missed this important mention. Note that I have the basic package, but this mention on a major news outlet should have been grabbed. 

3. Talkwalker

Pricing: On request

Talkwalker is one of the top Google Alerts alternatives that monitors all corners of the web, from news sites and blogs to social media platforms. All you need to do is set up alerts based on specific keywords, brand names, or even topics that are relevant to your business. And you’ll get the notifications you want when you want them.

Talkwalker also exhibits an intuitive and user-friendly interface, making it easy to set up and manage alerts. The tool provides a straightforward way to monitor and stay updated on brand mentions.

Pros

1. Their help pages are comprehensive and are great resources for quick solutions. 
2. The tool is easy to use and browse through features and functionalities. 
3. It provides a separate dashboard for quick segregation of each client’s data. 

Luis Enrique R

The thing I like the most is Talkwalker’s free search feature that allows you to get quick insights from large sets of social data without having to pay the large sums that social listening tools usually cost. 

Cons

1. Listening is limited when it comes to Facebook and Instagram. 
2. Some users have conveyed that there was a learning curve and needs for training in order to seize the maximum value.
3. Data mining and sentiment tagging can be improved a lot more. 

Vishal B

Data accuracy is very poor, query submission is also important, Sentiment tagging is very poor in Talkwalker and one can’t truly believe in its tagging. Data downloading is limited and if the data amount is high, then you can find a lot of data missing. 

4. Awario

Pricing: $49 – $399 per month

Awario is a manageable alternative to Google Alerts, thanks to its powerful features and capabilities. It comes with robust search and filtering options for defining specific keywords, excluding irrelevant terms, and focusing on relevant mentions.

It also employs sentiment analysis to determine the emotional tone behind mentions of your brand. You can even compare your brand’s mentions with that of your competitors using Awario.

Pros 

1. The onboarding process is made easy by the Awario team.
2. Setting up queries with customization is one of its best features. 
3. The clean interface is quite responsive and fast, unlike most listening tools in the market. 

Jordan B

The best part of tracking the information you need is through charts and graphs that make it easy to understand what information you are gathering. 

Cons

1. The monitoring seems passive and delayed at times. 
2. The monthly limits are quite less when compared to competitors. 
3. The tool is quite confusing for beginners. 

Katy F

I did dislike its sort of vagueness. Some of the metrics seem either pointless or lack depth. The reporting was fine, however. Also, you can only fine-tune your searches so much, so you may get irrelevant notifications or results. For instance, if a Twitter user has a similar name to yours, their tweets will show in your feed.

5. Brand24

Pricing: $99-  $499 per month

Brand24 can also be considered as another alternative. Just like Google Alerts, it  keeps an eagle eye on the web, tracking mentions of your brand across social media platforms, news sites, blogs, and more.

Brand24 goes beyond basic monitoring. It provides detailed reports and analytics, giving you comprehensive data on brand mentions, sentiment analysis, influencer identification, and more.

Pros

1. The CS team takes the crown in promptness. 
2. You can filter negative comments and tackle them right away.
3. You don’t need prior expertise to get the most out of the tool. 

Connor S

It is so easy to use, and it is easy to find what you are looking for. All the information is displayed very well, and it enables you to find all the data you are after in a flash. It’s very detailed too! 

Cons

1. The tool is pricey for solopreneurs and small firms. 
2. You might get spammy and irrelevant results. 
3. Insight generation and sentiment analysis are lacking. 

Brea W

The UI is pretty rough – the site feels crowded and sometimes difficult to navigate. It’s rather expensive for what’s being offered, and you don’t get to create many projects for the lower price tiers. 

6. Sprout Social

Pricing: $249 -$499 per month

SproutSocial is much more than regular Google Alerts alternatives. While Google Alerts only monitors mentions of your brand across the web, Sprout Social offers a broader range of social media management and monitoring services that can replace Google Alerts and offer much more. 

You can monitor mentions of your brand on social media and proactively identify potential customers, track competitors, and evaluate campaign performance using Sprout Social’s analytics reports.

Pros

1. It is great for its publishing features, which are quite comprehensive.
2. You can easily respond to comments and direct messages across multiple social media platforms.
3. You can use it for auditing your competitors on social media as well.

Peyton R

Sprout Social made it simple to pull reports, gather data, and create digestible action plans in order to amplify our social media efforts across a very small team. 

Cons

1. There is a lack of advanced analytics. Hence, it might be the best tool for data buffs. 
2. Report customization is limiting, making potential tools like Keyhole a better fit. 
3. The plans with additional charges for each user are way too pricey for the features they offer at present. 

Juan Carlos D

There’s no way to rely on this tool. Downtimes here and there, it’s TOO expensive for what you get; it’s really overvalued. There’s a world of tools out there that fits the same needs for half the cost and double reliability. I don’t like the fact that many features are add-ons or only available to the most expensive plans. I don’t like either the fact that their support takes “their time” to solve your issues as if I could tell my clients to wait… Not satisfied at all. 

7. Brandwatch

Pricing: On request

Next up, we have Brandwatch in this extensive list of Google Alerts alternatives. One advantage of Brandwatch over Google Alerts is that it offers more advanced features, such as advanced sentiment analysis, in-depth analytics, and the ability to pinpoint key influencers in your industry.

Another key difference between Brandwatch and Google Alerts is that in addition to web alerts, Brandwatch offers social listening, allowing brands to monitor conversations happening around their brand or relevant keywords and analyze them for sentiment, location, and other factors.

Pros

1. The tool is great for listening to your social audience and gaining insights. 
2. It has team collaboration features, making working together easier for different members. 
3. The query writing is made easy with their NLP assistance. Tools and widgets are super informative.

Sarah K

Brandwatch is helpful to sort through sentiments about my brands when there are thousands of mentions online. I like that I can see the volume of what’s being said and can filter out some. 

Cons

1. The tool is often buggy at the publishing and reporting end. 
2. From the analytics front, users have often complained about missing metrics, empty reports, and more. 
3. No matter the filters, the results are often spammy and completely irrelevant.

Aston H

The data analysis in the tool is not at all intuitive compared to other social listening tools. To get to real topic segmentation analysis, you’re only allowed to go through pages and select up to 100 posts at a time to segment or mass groups of similar phrases together and call them a topic (but the latter means much less accuracy in topic segmentation). Not to mention historical data can be a hit or miss now that they charge to get 100% historical data on top of what you pay for their limited amount of mentions. 

8. Meltwater

Pricing: On request

Meltwater is a potential alternative to Google Alerts as a media monitoring tool. Unlike Google Alerts, which provides email notifications periodically, Meltwater offers greater customization options in terms of the time, frequency, destination, and type of alerts.

Its competitive intelligence solution helps businesses of all sizes track changes and monitor their industry landscape effectively. The flexibility and customization options offered by Meltwater make it a versatile tool for businesses to track and manage their online presence more effectively.

Pros

1. You can easily search for media coverage using Meltwater. 
2. Assess your social media strategy and know what’s working and what’s not.
3. With its simple data mining features, you can quickly pull data from multiple sources. 

Bob V

We don’t really like anything about Meltwater. It’s essentially a glorified version of Google Alerts that is more tailored to media and public relations, we’ve concluded that we need to have something like it, and Meltwater fits what we do better than the competition, but it doesn’t fit what we do in the regulatory arena of Washington DC all that well. 

Cons

1. The setup process is tricky, so digging into all useful metrics at once takes time.
2. The boolean logic strings are difficult to configure.
3. The UI is also dated and difficult to navigate through. 

Katey Y

There are always glitches, missing data, or simply won’t load. The customer service says that they will fix something, but really it takes weeks, and you basically have to put a fire under their butt in order to get them to do anything. The functions are not customizable, so a lot of times, the way that the functions are presented they are not in line with your business or what you need. Every time a social network’s API changes, the whole system is messed up for the next few days.

Which Google Alerts alternative should you choose? 

In conclusion, Google Alerts is an excellent and free tool to monitor the web and stay updated on industry trends, brand mentions, and competitors. However, it has some limitations, and that’s why it’s essential to explore Google Alerts alternatives. The alternative options offer more advanced features, customization options, and access to more sources online.

If you’re looking for a powerful alternative to Google Alerts, we highly recommend trying Keyhole. With Keyhole, you can monitor social media and other online sources in real-time, sentiment analysis, and custom reporting.

What’s great is that Keyhole offers a free trial to see the power and value of its features. So if you’re serious about taking your brand to the next level and see how it can help you monitor and improve your online presence.

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The post 8 Best Google Alerts Alternatives For Brand Mentions And Industry News appeared first on Keyhole.

But as you scale these efforts, you will also need a reliable social media marketing tool. It lets you handle your marketing activities across multiple social media platforms seamlessly. You can automate posting, pinpoint the relevant trends, and get actionable insights on your performance. 

In short, a social media marketing platform with the right features can elevate the way people think about your brand — and that’s why every growth-focused business is investing in these. 

One such popular choice is Rival IQ. 

Rival IQ: A brief review

Rival IQ is a social media monitoring platform with instant social media analytics, competitor insights, and reports. Here, you can generate side-by-side reports on your top competitors and benchmark your efforts. 

It also lets you run social post analytics where you can identify top trends and opportunities in your industry. You can pinpoint the top-performing content and uncover popular topics. Some other features include: 

• Hashtag analysis
• Competitor tracking 
• Social media audits
• Social listening 

While these are some excellent features, Rival IQ has its downsides: 

• The analytics are mostly limited to engagement metrics.
• The pricing structure isn’t agile for companies with growing requirements and can get quite expensive with added features.
• The setup is quite confusing for beginners.
• Most features are focused on analytics and can’t be used as an end-to-end solution for your social media campaigns.

Want an all-in-one platform that goes beyond these limitations and takes care of your every social media marketing need without burning a hole in your budget? There are some excellent Rival IQ alternatives you can consider. 

Let’s get into it!

Top 7 Rival IQ alternatives for 2024

Here are some of the best Rival IQ alternatives you can look into:

1. Keyhole

First up is Keyhole, a real-time social media management tool that keeps you on top of every little detail of your online presence. One of the best Rival IQ alternatives, our platform goes beyond the vanity metrics and keeps your approach ROI-driven — we may be biased but for good reasons!

The best part about Keyhole is it can accommodate both SMBs and global brands. Its industry-best automation gives instant updates about the most granular changes in your campaign’s impact. All your brand mentions will be just one click away. Keyhole also monitors brand mentions, tracks competitors, and performs hashtag analytics. 

Above all, what makes it an impressive Rival IQ alternative is while the latter doesn’t support LinkedIn, Keyhole can streamline LinkedIn campaigns among other platforms.  

Key features:

• Profile and competitor analytics: An alternative to Rival IQ, Keyhole offers profile analytics across all major social media platforms. It also benchmarks your campaigns by assessing how your competitors are doing. 
• Influencer tracking and sentiment analysis: You can identify the best influencers for your brand, calculate their organic reach, and examine their impact on previous campaigns. This Rival IQ alternative also tracks influencer performance in real time. Not only that, but Keyhole will also let you know every time your brand name gets mentioned and the emotions behind their words. 
• Social media management: You can pinpoint the optimal posting time and maximize engagement on every post. Keyhole’s comprehensive dashboard will show all your data from all your social profiles in one place.
• Hashtag analytics and keyword tracking: Make your posts go viral with Keyhole’s accurate hashtag analytics. It will find you the most relevant hashtags and the best keywords, optimizing each post.

Platforms supported:

• TikTok 
• LinkedIn 
• Instagram 
• Twitter 
• YouTube 
• Facebook

Pricing: Custom

2. Social Insider 

Social Insider is another Rival IQ alternative popular for its accurate competitor analysis. You get in-depth social media listening insights and identify your competitor’s best-performing platform. 

This alternative to Rival IQ analyzes our social media content based on topics, hashtags, and keywords. You can dive deep into customer conversation and assess your campaign’s impact. 

Key features:

• Competitor intelligence: Create head-to-head comparisons with your contemporary brands and stay ahead of the curve.
• AI Instagram listening: Detect customer issues and identify your brand’s strengths to finetune your social media strategy. It lets you stay on top of customer preferences and design campaigns that appeal to their unique needs. 
• Social media analytics and reporting: From Instagram reels to LinkedIn posts, identify your best-performing content. You can also measure follower growth, engagement, reach, impressions, clicks, and content types.

Platforms supported:

• TikTok
• Instagram
• Linkedin
• Facebook
• Twitter
• Youtube

Cons:

• Not a very beginner-friendly platform. 

Pricing: Social Insider offers the Adapt, Optimize, and Predict subscriptions at $82/month, $124/month, and $199/month. This Rival IQ alternative also offers a customizable Enterprise plan. 

3. Sprout Social 

Next up on our list is Sprout Social, another fan favorite among Rival IQ alternatives. Besides scheduling and posting automation, this platform finds the optimal posting time based on audience demographics. 

You can process audience data on a scale and generate in-depth reports with performance insights. It measures your campaign’s impact and tracks sentiments behind audience interactions. This Rival IQ alternative also lets you track brand mentions and personalize marketing efforts accordingly. 

Key features:

• Viralpost: This unique feature examines your audience’s engagement patterns, content velocity, and other elements and provides you with the best times to post. 
• Hashtags and content suggestions: This Rival IQ alternative suggests the most relevant and trending content topics and hashtags to help you reach the right audience.
• Collaborative content calendar: You can plan and schedule social media posts across multiple platforms simultaneously. It also lets you collaborate with your team and other stakeholders on every campaign. 

Platforms supported:

• Twitter 
• Facebook 
• Instagram
• TikTok
• YouTube
• LinkedIn
• Pinterest

Cons: 

• Social Sprout’s subscription prices are steep. 

Pricing: The Standard, Professional, and Advanced plans are available at $249/month, $399/month, and $499/month. This alternative to Rival IQ also offers custom pricing for the Enterprise subscription.

4. Zoho Social 

The list will be incomplete without mentioning Zoho Social, a stellar social media management platform with unlimited post scheduling, hashtag and keyword monitoring, and engagement tracking. 

You can find key influencers in your niche, assess their past collaboration, and partner with the best ones. Zoho Social also runs sentiment analysis, letting you refine messaging and optimize future efforts.

Key features:

• Direct messages: Zoho space offers a single space to keep track of all your messages across social media platforms. You can add and manage emails, phone numbers, and websites for individuals sending you messages.
• Zia AI assistant: Zia uses ChatGPT capabilities and creates high-quality content, increasing publishing efficiency. It also proofreads and formats your content, saving time. 
• Analytics: This Rival IQ alternative lets you assess your audience and find out elements like where they are from, the languages they speak, and the demographics they belong to. You can also track reviews and compare the positive and negative feedback to improve your performance. 

Platforms supported:

• Twitter
• Instagram
• Facebook
• LinkedIn
• TikTok
• Pinterest
• Mastodon 
• YouTube

Cons: This Rival IQ alternative has a steep learning curve.

Pricing: Zoho Social offers the Standard plan at $15/month, Professional plan at $35/month, and Agency plan at $200/month.

5. Publer

If you are a small business looking for a simple but effective Rival IQ  alternative, Publer is a scheduling and analytics tool worth your consideration. Here, you can craft, preview, schedule, and analyze your social media content with ease. It will identify your best-performing posts and let you repurpose them for other channels.

But the feature that adds Publer among the best Rival IQ alternatives is its easy-to-use content planner. You can schedule multiple posts across all major social media channels in one place. It also allows you to organize your social accounts in different workspaces. 

Key features:

• Bulk scheduling and recycling: This Rival IQ free alternative lets you queue up to 500 posts. You can also repurpose your top content into other formats and use them for other channels.
• Link in Bio: Add unique links to your Instagram bio and website to increase your website traffic, get more followers on your other channels, and generate leads. 
• Workspaces: You can manage different clients in different workspaces on Publer. Dedicated Workspaces allow your team to sort & organize each brand, business, or client you’re working on into separate digital environments.

Platforms supported:

• Facebook
• Instagram
• TikTok
• Twitter
• LinkedIn
• YouTube
• Mastodon
• Pinterest

Cons: 

• Not the best social media management platforms for large-scale businesses.

Pricing: Publer’s Professional and Business packages are available at $12/month and $21/month.

6. Quintly

The next Rival IQ free alternative is Quintly. Here, you can generate quality insights from all your social media accounts in one place. It also tracks performance across hundreds of profiles. 

With Quintly, you can monitor competitors, inspiring brands, and potential clients and personalize and enhance your social media strategy. It offers an extensive range of different metrics to fit your unique requirements. This alternative to Rival IQ also lets you track influencers and manage their performance in one centralized platform. 

Key features:

• Profile analytics: Track your and hundreds of other profiles in one comprehensive and customizable dashboard. 
• Customization: Choose from 500+ social media metrics and 100+ customizable dashboards to set up an analysis that is uniquely yours. You can also create your dashboard with just a few clicks. 
• Competitive analysis: You can monitor your top contenders in the industry and adjust your strategy accordingly.

Platforms supported:

• Facebook
• Twitter
• Instagram
• LinkedIn
• Pinterest
• YouTube 

Cons: 

• Quintly is quite expensive if you only need to track a small number of profiles. 

Pricing: This Rival IQ alternative offers pricing based on the number of users and profiles. Subscription packages start from $315/month which allows one user and tracks three profiles. 

7. Tailwind

Last but not least, Tailwind is another great Rival IQ free alternative for small businesses. It simplifies your content creation efforts by offering post ideas and real-world examples. This social media management platform also assesses your business type, optimal times, and more to let you select the campaigns with the most ROI potential. 

Tailwind helps you stay organized with a simple marketing plan. You will also get reminders to help you stay consistent with your strategy. 

Key features:

• Copilot: Get an easy-to-follow and tailored marketing plan that helps you decide what to post, how to grow, and what to focus on next. It offers a calendar view of your plan for better comprehension. 
• Automated scheduling and optimization: You can create and schedule your posts at optimal times on Tailwind. 
• Ghostwriter AI: Tailwind creates ready-to-post marketing copies in seconds.

Platforms supported:

• Facebook
• Instagram
• Pinterest

Cons: Tailwind only supports three channels. 

Pricing: The platform offers its Pro, Advanced, and Max plans at $14.99/month, $24.99/month, and $49.99/month.

Final words

Rival IQ is an excellent option if you only need social media analytics. But to take your campaigns to the next level, you need a platform that can take care of your every social media need. 

All the Rival IQ alternatives on our list have all the necessary features — but nothing handles a growing company’s social media campaigns as well as Keyhole does. 

Our easy-to-use platform keeps you on top of every brand mention and social media trend and accurately benchmarks your performance against your competitors. It suggests the best hashtags, tracks influencers, and offers sentiment analysis as well. 

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You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. So, running engaging campaigns can be daunting.

But with an extensive online presence, many big brands convert their online reach into actionable engagement. How? They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.

Mentionlytics: A Bird’s-Eye View

Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

This platform works for almost anyone seeking to establish an online presence. From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. 

Highlights of this tool include:

• Track mentions across the web: Not just on social media platforms, but also forums, blogs, and websites.
• Leverage influencers for leads: The service helps brands connect with relevant influencers who can then help boost sales leads.

However, Mentionlytics also comes with a fair share of cons:

• The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. But the Pro option is quite pricey at $399/month.
• According to user reviews, limitations on the mentions feature and restrictions for keywords are some issues the platform faces.
• The platform’s video posting ability isn’t always optimal.

Mentionlytics is a solid social media management platform. But if you have budgetary constraints or specific requirements, here are the best Mentionlytics alternatives.

Top 7 Mentionlytics alternatives for 2024

Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics.

1. Keyhole

Keyhole is an end-to-end social media monitoring and publishing tool that allows brands to track their online campaigns. This alternative to Mentionlytics helps businesses understand what their audiences care about and curate online content accordingly using social listening.

With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull. Our platform also uses easy-to-understand graphs and charts to present data in reports.

Key features:

• Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. 
• Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.
• Competitor analysis: With industry-specific insights and competitor analysis, brands can fill in gaps in their products and services.

Platforms supported:

• Instagram
• TikTok 
• LinkedIn 
• Facebook
• YouTube
• Twitter 

Pricing: 

Custom

2. Emplifi

With a clear-cut aim of optimizing a brand’s social journey, Emplifi is the next Mentionlytics alternative on this list. Working across a wide range of social channels and platforms, Emplifi helps brands schedule and publish content.

The use cases for this platform apply to social marketing leaders, commerce leaders, and customer care leaders. 

Key features:

• Library of UGC content: Emplifi has an approved and ready-to-use library of user-generated content (UGC) that brands can use to connect with audiences.
• Customer intelligence solutions: Brands can gain relevant customer insights and curate effective social media marketing campaigns.

Platforms supported:

• Twitter
• Facebook/Meta for Business
• Instagram
• YouTube

Cons:

• While users praise the straightforwardness of the platform, some reviews lament the stripping back down of base features.
• There’s a lack of advanced export and post features.

Pricing:

There are different pricing plans for Emplifi’s Social Marketing Cloud, Social Commerce Cloud, and Service Cloud products. These plans range from Essential to Enterprise, with details available on request.

3. Zoho Social

Zoho Social is another platform that stands out among Mentionlytics alternatives due to the wide range of apps it integrates with. Brands looking to market their products and services across social media sites can use Zoho Social to schedule and post interesting content.

Zoho uses social media analytics and monitoring to help brands post the right content at the right time. It helps with collaboration and integrates seamlessly with other applications.

Key features:

• SmartQ predictions: This scheduling feature identifies the best times to post so the content gets maximum visibility. 
• Brand health dashboard: Engagement rate and click distribution in one place for all your social media profiles. 

Platforms supported:

• Twitter
• TikTok
• Instagram
• YouTube
• Pinterest
• LinkedIn
• Facebook

Cons:

• According to user reviews, there is a steep learning curve and a slightly complicated user interface.
• Other cons are limitations in tagging features and minimal functionalities in the free version.

Pricing:

Having an unpaid trial version, Zoho Social doubles as Mentionlytics’ free alternative. The four main plans are Standard, Professional, Agency, and Agency Plus at $15/month, $35/month, $275/month, and $400/month.

4. Sprout Social

Next, we have Sprout Social, a Mentionlytics alternative offering brands social media management solutions. Sprout Social is good at using artificial intelligence and machine learning (AI and ML) to help businesses stay ahead of their competition.

Using critical data analysis, Sprout Social helps brands build a strong online presence that drives audience engagement.

Key features:

• Easy collaboration: With assistive tools, brands can work in teams to boost their social media via Sprout Social.
• Employee advocacy features: Making the most of employee reach to share carefully crafted content.
• Shared content calendars: This lets you plan ahead and optimally post content to social media platforms.

Platforms supported:

• Instagram
• YouTube
• Twitter
• LinkedIn 
• Facebook 
• Pinterest
• TikTok

Cons:

• The platform tends to have a fairly high pricing range for their plans, which can make it less appealing for smaller businesses.
• There are limitations in posting features, especially on Instagram and LinkedIn.

Pricing:

There are three main plans: The Standard plan costs $249/month, and additional users can be added at $199/month. Professional and Advanced plans cost $399/month and $499/month, respectively. Enterprise pricing is available on request.

5. Brand24

Brand24 is a well-known alternative to Mentionlytics, and it is an AI-powered platform helping brands with customer insights and reputation management. This social media management tool helps businesses track mentions across diverse social media.

Monitoring and sentiment analysis are some of the features Brand24 offers. It also has automated reporting and collaboration tools.

Key features:

• Conversation analysis: Gathering data from online conversations and collating actionable feedback.
• Real-time insights: With insights drawn from 25 million online sources, Brand24 helps brands never miss a mention and make strategic decisions.

Platforms supported:

• Twitter
• Facebook
• Instagram
• YouTube 
• LinkedIn 
• Reddit
• TikTok

Cons:

• Users often quote high pricing as an issue detracting them from this platform, particularly for individuals and smaller companies.
• The platform might sometimes mix up names in hashtags and could have better sentiment recognition.

Pricing:

Brand24 has 4 pricing plans: Individual, Team, Pro, and Enterprise. These are priced at $79/month, $159/month, $199/month, and $399/month. 

6. Agorapulse

Another famous Mentionlytics alternative is Agorapulse, a platform for brands to monitor and collaborate over social media. This social media management service helps brands responsively interact with customers online.

With many industry-forward features such as social media listening and reporting, Agorapulse gets brands to spruce up their online marketing and impact.

Key features:

• Writing assistant: With AI-powered writing assistance, brands can come up with content, taglines, and captions in a fast and efficient manner.
• Social media inbox: A one-stop shop for all your paid and organic post comments, DMs, reviews, and mentions.

Platforms supported:

• Facebook
• TikTok
• Instagram
• Twitter
• LinkedIn 
• YouTube

Cons:

• While the platform might have lower pricing options, there are some social media limitations.
• Some users report scheduling and functionality issues.

Pricing:

Agorapulse is a decent example of a Mentionlytics free alternative as it offers an unpaid one-month trial. Their paid pricing plans are Standard, Professional, and Advanced for $49/month, $79/month, and $119/month. They also have custom solutions for which you can get a quote on request.

7. Hootsuite

Hootsuite is our last alternative to Mentionlytics, and it makes for a strong finish. This social media management platform is adept at helping brands schedule posts, track engagement and mentions, and get actionable insights.

With scaleable content management, brands can augment their messaging and generate sales from their social media marketing.

Key features:

• Easy integration with other tools: Hootsuite lets you integrate many top applications and programs (for example, Canva).
• Simplified online advertising: Brands can manage all paid ads in one place with a user-friendly dashboard.

Platforms supported:

• Pinterest
• Twitter
• LinkedIn
• Instagram
• YouTube
• TikTok
• Facebook

Cons:

• Separating clients into custom groups can be tricky.
• The higher pricing deters small businesses and individual entrepreneurs. 

Pricing:

The starter Professional and Team plans cost $99/month and $249/month. You can get the Business package from $739/month onwards. For a custom Enterprise plan, you can get details on request.

Final words

If you want a robust AI-backed social media management platform, Mentionlytics fits the description well. With dynamic pricing options, it offers solutions for businesses of different sizes and needs. However, if you want to explore more options, you can check out the Mentionlytics alternatives above to learn more.

Ultimately, you must decide whether you want to compromise on features for a lower price. Or, if you can shell out a premium, consider a high-end platform. However, not all social media monitoring platforms make you choose between price and features. 

Keyhole, for example, excels at offering highly specialized social listening and accurate sentiment analysis for reasonable price packages.

Are you wondering which plan would suit your social media monitoring needs?

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Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible. You need a tool that can automate posting, detect the most relevant trends, and give you real-time updates on your social media engagement and impact. 

One of the notable ones here is Awario, a popular social listening tool. 

Awario: A brief review

Awario lets you track conversations and detect your brand mentions across the web. Every time someone mentions your brand online, you get real-time updates so you can react and engage with your customers promptly. 

It also lets you get an insight into what they think of your social media campaigns and adjust your approach according to changing trends. Some other features of Awario include: 

• Influencer tracking
• Analytics and reporting 
• Sentiment analysis
• Lead generation and social selling
• Mention alerts

However, this popular social listening tool doesn’t offer everything you need to up your game on social media:

• LinkedIn is a crucial platform for networking and spreading brand awareness among your industry peers, especially if you are a B2B company. However, Awario doesn’t support LinkedIn. 
• The subscription packages aren’t flexible. Even with the Enterprise plan, you can monitor only 100 topics at a time, which isn’t ideal for scaling businesses. 
• The filters are limited to some basic categories. So if you need to set up advanced or customizable KPIs, Awario may not be the best tool. 
• Some customers also say that the analytics process is quite slow. 

If you feel like the above limitations can hinder your social media marketing efforts, there are some fantastic Awario alternatives you can opt for. These are fast, secure, and offer some unique automation, tracking, and analytics features.

Let’s take a look!

Top 7 Awario alternatives for 2024

Here are some of the best Awario alternatives you can look into:

1. Keyhole

We may be biased here, but for good reason, because Keyhole is truly one of the best Awario alternatives. It offers real-time social media analytics and management features. In short, it’s an all-in-one platform for keeping your social media marketing ROI-driven. 

From top brands to local businesses, our platform can analyze your customer data and dig out even the most minuscule insights. Every real-time update on your campaign’s impact and brand mention will be at your fingertips. Keyhole also tracks competitors, performs hashtag analytics, and monitors brand mentions. 

Above all, what makes it an impressive Awario alternative is while the latter doesn’t support LinkedIn, Keyhole can streamline LinkedIn campaigns among other platforms.  

Key features:

• Social media management: It detects the optimal posting time and lets you share reports and collaborate with all the stakeholders. You can manage all your social media channels through Keyhole’s comprehensive dashboard.
• Profile and competitor analytics: You can run profile analytics across all major social media platforms. It also lets you analyze competitors and generates accurate benchmarking of your digital presence. 
• Influencer tracking and analytics: Identify relevant influencers, measure their organic metrics, and evaluate their impact on previous campaigns. This Awario alternative also offers influencer performance monitoring in real-time as well. 
• Hashtag analytics and keyword tracking: You can track the most relevant hashtags, look for the best keywords, and maximize engagement on each post.

Platforms supported:

• TikTok 
• LinkedIn 
• Instagram 
• Twitter 
• YouTube 
• Facebook

Pricing: Custom

2. Statusbrew

Statusbrew is another excellent alternative to Awario. It offers a whole suite of social media management and collaboration tools. You can plan and schedule your content with your team hassle-free with its smart approval workflows and automation.

This Awario alternative lets you track over 238 metrics. You can export your reports in PDF format and even share the most relevant metrics as CSVs. It also offers contextual information on your customers that you can pass through to your existing CRM software. 

Key features: 

• Audience data analytics and reporting: Statusbrew analyzes your audience’s social data and offers in-depth insights, facilitating informed decision-making.  
• Performance monitoring: You can analyze your brand presence and campaign performance across multiple social media platforms. Statusbrew lets you identify gaps in your efforts and improve your marketing strategy. 
• Social media CRM: The platform centralizes all your social media customer relationships in a single dashboard. Here, you can access conversation history, segment your audience based on different demographics, and collaborate with your team seamlessly. 

Platforms supported: 

• Facebook
• Instagram
• Twitter 
• YouTube 
• LinkedIn
• Pinterest
• Google My Business 

Cons: 

• It doesn’t have an Instagram direct scheduling feature 

Pricing: Statusbrew offers Lite, Standard, and Premium subscriptions at $89/month, $179/month, and $299/month. It also has a customizable Enterprise package. Growing agencies can opt for its pay-as-you-grow plan at 49/month/client. 

3. Later

The next Awario alternative on our list is Later. It lets you automate your daily social media marketing tasks. Later analyzes your content engagement and other metrics so that you know what’s working and what isn’t. 

The platform lets you drag and drop your desired media and schedule them easily. You also get a preview option before posting to ensure it looks good on the feed. However, the element that makes Later one of the best Awario alternatives is its content editing and caption-writing tools. 

Key features: 

• Publish and schedule: Later has a drag-and-drop feature that lets you schedule posts easily. 
• Linkin.bio: Drive traffic from multiple social media channels to your website and other profiles from a single platform. It will let your followers discover all your social profiles, featured content, and email lists, maximizing engagement across every channel.
• Content creation tools: You can find the best user-generated content for your brand & audience and repurpose them for your campaigns on this platform. It lets you edit your media before scheduling them on the calendar and offers hashtag suggestions and a caption writer. 

Platforms supported: 

• Instagram
• Facebook
• TikTok
• LinkedIn
• Pinterest
• Twitter
• YouTube

Cons: 

• It doesn’t offer advanced features like social media listening and in-depth reporting 
• While it does a fabulous job for your Instagram marketing, its functionalities for the other social media channels aren’t that robust. 

Pricing: Later offers three subscription plans including Starter, Growth, and Advanced at $25/month, $45/month, and $80/month.

4. Social Inbox by HubSpot

HubSpot’s Social Inbox transforms how you handle social media by cutting down monitoring time and focusing on what matters – building real relationships with your audience. It streamlines your social media workflow by bringing everything into one place, helping you stay on top of conversations that matter to your business. The tool connects your social interactions with your customer data, giving you deeper insights into your social ROI and helping you make smarter engagement decisions.

Key features:

• ROI tracking and reporting
• Keyword monitoring and alerts
• All-in-one social media dashboard
• Campaign management integrations
• Real-time monitoring and engagement
• CRM integration for contextual conversations

Platforms supported:

• Facebook
• Instagram
• Twitter
• LinkedIn

Cons:

• Limited customization options for automated responses

Pricing:

Social Inbox is a part of HubSpot’s Marketing Hub. You can get started for free with basic yet important features.

The paid plans are as follows:

• The Enterprise plans costs $3600/mo (5 seats included)
• The Starter plan costs $20/mo per seat
• The Professional plan costs $890/mo (3 seats included)

5. SocialPilot

With excellent engagement tools, collaboration features, and an intuitive interface, SocialPilot is one of the best Awario alternatives out there. You get an all-in-one social inbox to ensure all your audience interactions stay organized. The engagement features are highly customizable, which makes it easy to deliver personalized content. 

Key features: 

• Bulk scheduling: Schedule up to 500 posts or Tweets with text and images with only 2 steps on SocialPilot. 
• All-in-one social inbox: Lets you track, organize, and respond to every audience interaction on social media. It also alerts you every time someone posts a review about you. 
• AI assistant: Generate unique ideas, copy, and hashtags for your social media content easily. 

Platforms supported: 

• Facebook 
• Instagram 
• TikTok 
• Twitter
• YouTube 
• LinkedIn 
• Pinterest 

Cons: 

• This Awario free alternative makes posting errors occasionally. 

Pricing: SocialPilot offers its Professional, Small Team, Agency, and Agency+ packages at $30/month, $50/month, $100/month, and $200/month.

6. Mention

Another notable alternative to Awario is Mention, popular for its social listening capabilities. This software crawls every online conversation, forum, and group and digs out the most relevant and actionable insights on audience preferences. 

You can filter and analyze posts from competitor posts and improve your strategy. Every mention of your brand will be readily available so that you can tap into your audience’s segment and respond promptly. The interface is suitable for experts and beginners alike, making social media monitoring feel like a breeze. 

Key features: 

• Social listening: Get real-time updates and conclusive insights into what your audience feels about your marketing across multiple channels.
• Social media post management: Plan and manage all your posts in one platform, no matter how many channels you handle. 
• Data organization:  Create smart folders, create assignments, and leverage the auto-tag feature to ensure nothing slips through the cracks in the creative chaos. 

Platforms supported: 

• Facebook
• Instagram
• Twitter
• TikTok
• YouTube

Cons: 

• Some searches are tricky to navigate and don’t always generate accurate results.
• It is not the best Awario alternative for freelancers as the pricing packages aren’t very scalable.

Pricing: Mention offers three packages at $41/month, $83/month, and $149/month. The company package is customizable.

7. Buffer 

Our last Awario alternative is Buffer, a social media management tool specially designed for smaller businesses. You can collaborate with your team, schedule bulk posts, and track performance metrics — in one platform. 

You can repurpose your existing content into various formats and post them on different profiles, saving time and money. Buffer also allows you to create and schedule fresh content. The platform highlights the most relevant audience comments and lets you reply from a simple dashboard.

Key features: 

• Performance analytics: Compare paid and organic results of your most popular posts, evaluate stories, individual posts, and hashtags, and identify audience demographics. 
• Pablo: Create stunning images for your social media campaigns using Buffer’s Pablo. 
• Landing page: Create a customizable landing page in minutes and add them as links in your social media profiles. 

Platforms supported:  

• Facebook
• Instagram
• Twitter
• TikTok
• YouTube
• LinkedIn
• Mastodon
• Pinterest 

Cons:

• Even the most premium package only supports 10 channels
• The Pinterest-specific services lack polish

Pricing: Buffer offers three subscription plans. The Essentials and Team plans are available at $6/month for one channel and $12/month for one channel. The Agency package costs $120/month for 10 channels.

Final words

Awario offers some great features and is popular for a reason. However, it’s not agile enough to support your omnichannel campaigns as you grow. You need a tool that offers agility, affordability, and ease of use in a single platform. It has to support every major social media platform and be scalable enough to accommodate a growing team. 

So, if you are looking for an alternative to Awario that takes care of every nook and crony of your social media strategy and keeps you ahead of the curve, Keyhole is your best bet. 

From accurate competitor analysis to timely publishing, it keeps your social media marketing relevant to the current trends and reaches your audience at the right time. You can identify the best hashtags, create comprehensive reports, and build a thriving digital presence. 

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Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns.

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

Mention: A quick overview

Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. 

The tool helps you manage your social media accounts with the help of market insights. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. 

Highlights of this tool include:

• Social listening and publishing to help you track relevant mentions and publish content that works with audiences
• Media monitoring including competitor analysis, to increase your chances against your competition
• Marketing resources help you with your social media strategies and online media management
• Free platform-specific tools

While these are appealing features, Mention is not without a few drawbacks:

• The solo plan only includes 2 alerts and 1 account per social network.
• The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners.
• None of the solo, pro, and pro plus plans packages include TikTok, Pinterest, YouTube, or radio and TV.
• According to a review, the tool confuses information about the brand and draws on data from other similar-sounding names.

Overall, Mention can be a useful tool. But if you’re looking for Mention alternatives tailored to your specific budget and offering different features, you’ve come to the right place.

Top 7 Mention alternatives for 2024

Here is a list of social monitoring platforms that work as great alternatives to Mention.

1. Keyhole

With over 6,000,000,000+ posts analyzed, Keyhole boasts of big-wig brands such as Google, Spotify, L’Oreal, and Mashable. Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. 

Keyhole is a Mention alternative offering end-to-end social media management packages. The tool helps brands understand their most successful posts, what people are engaging with, and how the competition is faring. 

Key features:

• Social listening and campaigns: This helps you monitor what people think of your brand and gauge campaign performance in real time.
• Profile analytics: Use this alternative to Mention to understand your growth and engagement better, monitor competitors, and modify social media strategies accordingly.
• Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs.
• Quicktrends: This feature helps you monitor the latest trends and conduct market research.  

Platforms supported:

• TikTok 
• LinkedIn 
• Instagram 
• Twitter 
• YouTube 
• Facebook

Pricing: Custom

2. Meltwater

Meltwater is a Mention alternative offering digital strategy and marketing solutions. This service is a big proponent of using AI-powered tools to help brands optimize their social media and online campaigns. 

Their website lists tools and services categorized by department, industry, and company type. 

Key features:

• Media intelligence and social media engagement: This alternative to Mention helps you monitor your business online and engage with audiences.
• Sales and consumer intelligence: You can know your audience better and increase sales revenue with consumer and sales intelligence.
• Data and API integration: Get all your data in one place to make it easier to use

Platforms supported:

• Facebook 
• Instagram 
• Twitter

Cons:

• The pricing packages are not immediately comparable on the website, and the corresponding feature distribution comes off as vague.
• Meltwater seems to support fewer platforms compared to other Mention alternatives.

Pricing:

Pricing is divided into 4 categories, smallest to largest: Essentials, Advanced, Suite, and Enterprise. The specific amount for each category/package is available on request.

3. Sprout Social

Another popular name among Mention alternatives is Sprout Social. This platform helps businesses of all sizes and kinds with their social media management and online marketing.

Sprout Social can also be a Mention free alternative as the demo sign-up does not require credit card details, and you can get a free trial of features. This all-in-one platform helps brands get social media insights with AI and machine learning (ML) technology. And it is easy to integrate with many other leading platforms.

Key features:

• Optimized send times: Using data from social insights, you can post content on your social media platforms at the best time as per audience engagement.
• Premium analytics: You can identify top posts and content using insights into what’s working for your brand.
• Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars.

Platforms supported:

• YouTube
• Instagram
• Twitter 
• Facebook 
• TikTok
• Pinterest
• LinkedIn

Cons:

• App and website tools sometimes could work slowly due to loading issues.
• Some users report limited features, particularly for LinkedIn.
• The pricing again tends to be on the higher side, particularly for add-on features.

Pricing:

The base Standard plan costs $249/month, with each additional user costing $199/month. The other Professional and Advanced plans cost $399/month and $499/month respectively, and they have on-request Enterprise pricing.

4. Hootsuite

With a playful and casual approach to their website, you can see why Hootsuite makes a good Mention alternative. This social media optimization platform offers a host of features to help brands catch the pulse of audiences. 

From social listening to engagement tools to AI-led content creation, Hootsuite has all the standard elements you’d need to keep your brand active online. The wide range of integrations and cross-industry applications of this service could benefit most businesses.

Key features:

• Schedule and publish posts: With their OwlyWriter AI, you can quickly create post captions and access new ideas using the helpful prompts.
• Manage social advertising: A main reason Hootsuite makes a good alternative to Mention is the ease with which you can manage organic content and paid ads in one place.
• Compiled social listening: Top social listening software you might already be using (Talkwalker, for example) can be integrated into your Hootsuite dashboard.

Platforms supported:

• Instagram
• YouTube
• TikTok
• Facebook
• Pinterest
• Twitter
• LinkedIn
• Instagram
• YouTube
• TikTok
• Facebook
• Pinterest
• Twitter
• LinkedIn

Cons:

• Hootsuite doubles as Mention’s free alternative with its free version and trial version. However, the most useful social media management features are only available in much more expensive packages. 
• The specific use of data points is not always straightforward with the app. Data interpretation and strategy implementation can be complicated.

Pricing:

Hootsuite has 4 plans. The Professional and Team plans are priced at $99/month and $249/month. The Business package starts at $739/month. Larger companies can choose a custom Enterprise plan.

5. Awario

Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights. Brands can use Awario to monitor conversations relating to their business across many social media apps.

The platform tracks mentions from the web and helps brands grow their business. It helps users leverage relevant influencers and boost visibility. It also offers market research tools and helps with customer engagement. 

Key features:

• Sentiment analytics: You can organize social mentions based on whether they’re positive, negative, or neutral. 
• Awario Leads: Make use of lead generation and social selling in real time.
• Boolean search: Manually perform Boolean search to find the most relevant results.

Platforms supported:

• Instagram
• Twitter
• Facebook
• YouTube
• Vimeo

Cons:

• There are limits on advanced filters and in-depth information in reports.
• It can be slow in historical analysis and keyword tracking.
• Fewer high-end features are available compared to other platforms.

Pricing:

Awario has 3 main pricing options. These are available for discounted rates if you choose the annual billing option. When billed annually, the Starter pack is $29/month, the Pro package is $89/month, and the Enterprise one is $249/month.

6. Mentionlytics

Next on our list of Mention alternatives is Mentionlytics, a robust social media monitoring platform leveraging AI. 

Mentionlytics has various features to help brands with media monitoring, social listening, social intelligence, review monitoring, and publishing. It makes use of brand-mention insights to boost brand sales. 

Key features:

• Intelligent scouting: Mentionlytics is adept at scouting online media and gathering relevant mentions about a product, person, or brand.
• Crisis and reputation management: The platform offers services to help brands manage online crises and maintain a reputable air.

Platforms supported:

• YouTube
• Facebook
• Twitter
• Instagram
• LinkedIn
• TikTok

Cons:

• The platform doesn’t have a proper video posting ability.
• Lack of sentiment analysis or hashtag tracking features.
• The platform has a slightly complicated user interface.

Pricing:

Mentionlytics offers 5 pricing options. The Basic, Essential, Advanced, and Pro options are available for $69/month, $139/month, $249/month, and $399/month. Agency/Enterprise pricing is available on request.

7. Brandwatch

Brandwatch is the final Mention alternative on our list, and it sure packs a punch. This platform lets you analyze and collaborate data from social media apps and websites. 

The platform helps brands understand their customers and online audiences. Brands can use that data to engage more meaningfully with them. 

Key features:

• Immense dataset: Ranging from historical, real-time, official, to diverse, Brandwatch lets you access large banks of data that could help your brand.
• Top-notch AI: Allows image analysis, AI-powered searches, and auto-segmentation to classify data as per your needs.
• Add-on products: It offers brands add-on features and benefits such as Consumer Research and Vizia (Intelligent Reporting).

Platforms supported:

• Facebook
• YouTube
• Instagram
• TikTok
• Twitter
• LinkedIn
• Reddit

Cons:

• The Brandwatch user interface can be tricky to use, and the mobile version is often buggy.
• It can generate a lot of unrelated mentions, even with many filter settings.

Pricing:

Brandwatch has pricing plans covering Standard to Enterprise options. They have curated features for researchers and analysts, social media managers, and influencer marketers. Pricing is available on demand.

Final words

Overall, Mention has a great arsenal of features to its credit. But knowing these Mention alternatives can help you choose one according to your specific needs. 

Many of the alternatives in this blog offer great features, but this comes at a much higher price. Conversely, the lower-priced social media monitoring platforms don’t always have the best combination of features. 

This is where Keyhole truly makes its mark — we offer a balanced set of key features at very dynamic, reasonable prices. 

Keen on trying a few of these social media monitoring tools to grow your business? 

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One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports.

Brand 24: A brief review  

Brand24 allows you to monitor and analyze online conversations and engage in discussions relevant to your brand. 

The tool crawls the web and digs out every mention of your brand across social media platforms, forums, blogs, and other media. You can create comprehensive reports on your social media performance. 

Some other features of Brand24 include:

• Influence score
• Sentiment analysis 
• Alerts 
• Discussion Volume Chart 
• Competitor analysis

However, Brand24 has its limitations: 

• The Individual subscription pack costs $99/month, which small businesses may find difficult to afford
• It’s media mention alerts are not always relevant
• The mobile app isn’t very user-friendly
• The sentiment analysis feature lacks accuracy
• Brand24 doesn’t have an option to exclude URLs 

Want a brand24 alternative that runs on autopilot, fits your budget, and generates the most accurate insights on your social media performance? Read on. 

Top 7 Brand24 Alternatives For 2024

Here are some of the best Brand24 alternatives worth your attention: 

1. Keyhole

First up is Keyhole, a real-time social media analytics and management tool that offers an end-to-end solution for your social media marketing. 

One of the best Brand24 alternatives, our platform automates your social media reporting and keeps you on top of your impact on the audience. Whether you are a small agency or a global brand, Keyhole will track your competitors, monitor brand mentions, and elevate your social media presence without burning a hole in your budget.

Key features:

• Social media management: You can manage multiple social media accounts on Keyhole’s dashboard. Find out when your audience is the most active, share reports, and collaborate with your team and clients on this end-to-end social media solution. 
• Profile and competitor analytics: This brand24 alternative offers profile analytics across all major social media platforms on a comprehensive dashboard. You can run competitor analysis and benchmark the generated data against your online presence. 
• Influencer tracking and analytics: Keyhole also lets you identify relevant influencers, assess their engagement rate, and offer insights into their organic metrics. You can track your influencer’s performance in your campaigns in real time as well. 
• Hashtag analytics and keyword tracking: You can track the most relevant hashtags and measure their performance.

Platforms supported:

• TikTok 
• LinkedIn 
• Instagram 
• Twitter 
• YouTube 
• Facebook
• TikTok 
• LinkedIn 
• Instagram 
• Twitter 
• YouTube 
• Facebook

Pricing: Custom

2. Hootsuite

Hootsuite is another reliable alternative to Brand24 with social media automation and publishing features. You can collaborate with your team for content planning on this nifty social media tool. 

With its advanced analytics, you can find your most profitable campaigns and track your organic, paid, and web metrics in one dashboard. Additionally, features like social listening, AI-content creation, the best times to post, and engagement tools such as an automated hashtag generator make Hootsuite one of the best Brand24 alternatives out there. 

Key features:

• Content calendar: Create, schedule, and publish content for all your platforms from a single dashboard easily.
• Hootbio: Lets you create and manage customizable links on your bio page.
• Social listening: Track brand mentions, emerging and ongoing trends, and competitor campaigns in real time across multiple social media channels.

Platforms supported:

• Facebook
• Instagram
• TikTok
• YouTube
• Twitter
• LinkedIn
• Pinterest
• Facebook
• Instagram
• TikTok
• YouTube
• Twitter
• LinkedIn
• Pinterest

Cons:

• The content planner is not very user-friendly. It goes back to the default while switching pages.
• The publishing and scheduling planner lacks advanced features. 
• The content planner is not very user-friendly. It goes back to the default while switching pages.
• The publishing and scheduling planner lacks advanced features. 

Pricing: Hootsuite offers 4 subscriptions. The Professional and Team plans are available at $99/month and $249/month. The Business package starts at $739/month. Enterprises can opt for their custom plan. 

3. Sprout Social

Next up is Sprout Social, another alternative to Brand24 with extensive social management features. It’s an all-in-one platform where you can plan, schedule, and publish your content at optimal times for maximum engagement. 

This Brand24 alternative processes large-scale audience data and uncovers crucial insights into your performance and that of your competitors. You can measure your content’s impact across multiple channels, track brand mentions, and even personalize your customer service with tailored responses. 

Key features:

• Viralpost: Its algorithm analyzes your audience’s engagement patterns, content velocity, and other factors to calculate the best times to post.
• Hashtags and content suggestions: Find the most relevant and trending content topics and hashtags to enhance reach.
• Shared content calendar: Plan and schedule multiple social media posts across multiple platforms simultaneously. You can also collaborate with your team in the planning process. 

Platforms supported:

• Twitter 
• Facebook 
• Instagram
• TikTok
• YouTube
• LinkedIn
• Pinterest
• Twitter 
• Facebook 
• Instagram
• TikTok
• YouTube
• LinkedIn
• Pinterest

Cons: 

• The packages are not very affordable for small businesses.
• The packages are not very affordable for small businesses.

Pricing: Sprout Social has Standard, Professional, and Advanced packages at $249/month, $399/month, and $499/month. You can also get custom pricing for the Enterprise subscription.

4. Meltwater

Meltwater is another noteworthy alternative to Brand24 with impressive social media management features like media and consumer intelligence and influencer tracking. 

This social media management solution also offers analytics and sales intelligence to revamp your digital presence. 

Key features:

• Social listening and analytics: Discover the most happening trends and monitor brand mentions to tap into current audience preferences and stay relevant. 
• Influencer tracking: Find influencers who mirror your brand values and have extensive reach among your target audience. You can also track each influencer’s performance to maximize ROI.
• Sales intelligence: This Brand24 free alternative offers customer intelligence, lets you enhance your prospecting strategy, and boosts conversion. 

Platforms supported:

• Facebook 
• Instagram 
• Twitter

Cons: 

• The pricing is quite steep considering the features and supported social media platforms. 
• The reports don’t cover the granular aspects of social media marketing. 

Pricing: Prices for subscriptions are available on request.

5. Mentionlytics

The next Brand24 alternative on our list is Mentionlytics, a user-friendly platform with powerful social media management features. 

Especially suitable for small businesses, this social media tracking software analyzes your target audience’s online behavior and digs out insights into what they care about. Above all, what adds Mentionlytics to the list of top Brand24 alternatives is its precision in uncovering the trendiest social media topics.

Key features:

• Trend and conversation tracking: Find relevant trends early on and create engaging campaigns. Monitor your brand mentions to elevate customer support and understand your audience better.
• Competitor analysis: Measure your competitor’s performance and benchmark the metrics against yours to see where you can improve. 
• Social Intelligence Advisor: Assess your social media campaign results through real-time charts and feedback from your personal AI-powered Social Intelligence Advisor.

Platforms supported:

• Facebook 
• Instagram
• LinkedIn
• Pinterest

Cons: 

• It doesn’t have hashtag-tracking features
• Lack of dashboard customization

Pricing: Mentionlytics has 4 standard subscriptions that include Basic, Essential, Advanced, and Pro at $69/month, $139/month, $249/month, and $399/month. This Brand24 free alternative also offers a customizable plan for agencies and enterprises. 

6. Brandwatch

With a feature-rich social suite designed to accommodate the fast-paced niche of social media marketing, Brandwatch is a popular alternative to Brand24. From planning content to tracking influencers, this tool is a complete hub of social media monitoring solutions. 

Key features:

• Collaborative content calendar: Manage all your organic and paid in one intuitive interface and collaborate with your team to create stunning content. 
• Audience profile cards: Record your historical interactions with the audience and refer back while personalizing campaigns and offerings. 
• Historical data: Access 12 months of consumer data and 7 years of competitive channel analytics instantly.

Platforms supported:

• Facebook
• Instagram 
• Twitter
• YouTube
• WhatsApp
• LinkedIn
• Reddit
• Tumblr

Cons:

• LinkedIn functionalities are faulty
• The user interface often faces issues with larger categorization sets

Pricing: Prices for subscriptions are available on request.

7. Awario

Last but not least, Awario is one of the best Brand24 alternatives to track conversations and access the most relevant mentions across the web. You can research markets, monitor audience sentiments, and find sales opportunities in minutes. 

Key features:

• Real-time monitoring: Access the most up-to-date insights on the online activities of the audience. 
• Sentiment analysis: Categorize mentions by positive, negative, and neutral
• Reports: Measure relevant social media metrics to track growth. 

Platforms supported:

• Facebook
• Instagram 
• Twitter
• YouTube
• Vimeo
• Reddit

Cons:

• Doesn’t support LinkedIn. 
• Features are limited compared to other Brand24 alternatives

Pricing: Awario offers Starter, Pro, and Enterprise subscriptions at $49/month, $149/month, and $399/month.

Final words

While Brand24 packs some great features, it’s not always sufficient for holistic social media management. The above tools are fast, secure, user-friendly, and offer features that the former doesn’t. 

However, very few alternatives to Brand24 packs advanced solutions quite as well as Keyhole. From hashtag tracking to competitor analysis, you can monitor even the most granular details of your social media campaigns. 

Be it your YouTube fans or Instagram followers, you can go deep into their sentiments and create content that resonates with them. 

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The post Top 7 Brand24 Alternatives For 2024 appeared first on Keyhole.

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Hardly anyone saw the end of Topsy coming, but well, it happened. 

So what now? Of course, you can’t abandon your social media marketing job because Topsy is no more.

You need a Topsy alternative that can perform the same function it did – or go beyond it.

And you’re at just the right place to find that; here are the top three Topsy alternatives you can use:

1. Keyhole

Keyhole is a great Topsy alternative & real-time Twitter analytics.

This tool shows you all the numbers you need to see to make critical marketing decisions. It also lets you monitor more than just hashtags.

Try monitoring keywords, URLs, topics, social media handles, and more. You can even track mentions and keywords across news, blogs, and forums.

You can schedule unlimited posts across multiple social media platforms. It can also show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location.

Plus, you get a beautiful user interface that makes reporting a joy:

By providing quality social media analysis, Keyhole arms you with the relevant metrics you need about specific campaigns, hashtags, keywords, or social media accounts — on Twitter and other social media platforms like Instagram and Facebook. 

You also have access to all this information beforehand so you can make an informed decision about whether or not you want to sign up for a 14-day free trial or perhaps a paid version of the software to access even more features.

Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

Did you know that Keyhole users report saving at least 5 hours every week with automated data gathering, reporting, and analysis?

Book A Demo

2. Followerwonk

Followerwonk is also one of the best Topsy alternatives you can use.

This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach.

There is a free trial for this tool available. Once you’re in, it shows you relevant metrics from your account(s), contributors, and followers in beautiful comprehensive visual representations.

All these metrics give you the much needed information you need to make smart marketing decisions. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it.

Understanding your consumers, your brand perception, competitors, and industry trends are elemental to gain a competitive advantage. Unlock the business intelligence that translates to revenue from your social media.

Book A Demo

3. TweetBinder

TweetBinder is another Topsy alternative worth mentioning here.

It is a social media tracking tool that helps you analyze and display powerful Twitter and Instagram metrics.

Like the other Topsy alternatives mentioned here, Tweetbinder shows you how impressions (potential impacts), reach, contributors (number of tweeters for a specific keyword, hashtag or mention), and many other important metrics.

This tool also shows you your most active brand advocates (or advocates of specific keywords or hashtags), retweeters, most popular tweeters, users with the highest impact, and even top photographers engaging with your keywords.

Also, TweetBinder allows you to get a free report of up to 500 tweets from ranging 7 days from your search date.

Any questions? At Keyhole, we are most proud of how Keyhole users rave about our service. That is because we have a top-notch team of customer success managers and developers that work around the clock to find solutions for you.

Book A Demo

Topsy alternatives can be like Topsy (or even better)

So does life move on after Topsy? Yes.

All of these tools provide you with metrics that show in-depth data about your Twitter audience. Some of them are as good as Topsy and some are even better. You get to make smart decisions in marketing to consumers on Twitter and improve your ROI.

Keyhole is a Social Media Listening & Online Monitoring Solution that helps marketers unlock data-driven business insights. We give you convenient analytics to feel confident and competent in your marketing decisions.

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The post Miss Topsy? Here Are The Top 3 Topsy Alternatives appeared first on Keyhole.

There is no way you can manage multiple accounts, workflows, scheduling, and measure performance without the right social media management tools to get it all done. 

One of the notable social media management tools that help you streamline your social media strategy over a single interface is Agorapulse. 

Agorapulse: A brief review 

Agorapulse allows social media managers to stay organized, save time, and easily manage multiple social media accounts with its inbox, publishing, reporting, monitoring, and collaboration features. 

Agencies, SME businesses, and large businesses prefer using Agorapulse as their social media scheduling, reporting, and analytics platform because of advanced features like: 

• Unified social inbox 
• Social listening 
• Intuitive publishing 
• Insightful analytics 
• Social ROI 

However, the limitations of Agorapulse are: 

• The base price of $99/month is steep for small businesses 
• The content calendar lacks the feature of reviewing drafts 
• Does not support integrations with Pinterest and Google My Business 
• Instagram reporting lacks important features like impressions, reach, and demographics 

If you are looking for Agorapulse alternatives, read on. 

7 Agorapulse alternative social media management tools 

1. Keyhole

One of the topmost Agorapulse alternatives, Keyhole is a real-time social media reporting and analytics tool for social media agencies handling multiple clients and for global brands. 

Trusted by more than 7,000 brands, Keyhole puts your social media reporting on autopilot. It tops the list of the best Agorapulse alternative social media reporting tools owing to extensive reporting features such as: brand reporting, campaign reporting, hashtag reporting, and influencer reporting. 

Key features 

• Influencer tracking and analytics: Keyhole’s influencer analytics give marketers an understanding of how each influencer is impacting their campaign goals. Identify relevant influencers, analyze their account’s pre-engagement, and gain visibility into their organic performance. 
• Profile and competitor analytics: Use profile analytics for Instagram, Facebook, YouTube, and Twitter to measure and grow your social media accounts in a single dashboard. Comprehensive competitor analysis in a shareable dashboard gleans insights into their online presence as far back as 6 months. 
• Hashtag tracking and analytics: Hashtag tracking helps you forecast whether your campaign will hit the goals with ML-led predictions. You can also benchmark against your competitors’ social media efforts to keep an eye on their strategy and outperform them. 
• Social publishing: Manage multiple accounts from one dashboard, know the optimal posting times, get full-scale access to your profile analytics, and collaborate with your team and clients on Keyhole’s social media management platform. 

Tip: Keyhole is the best Agorapulse alternative for social media agencies handling multiple client influencer marketing campaigns. Get rid of manually creating reports on spreadsheets: a time-consuming and error-prone process. Keyhole automates reporting across all social media platforms. 

Platforms supported 

• TikTok 
• LinkedIn 
• Instagram 
• Twitter 
• YouTube 
• Facebook 

Pricing: Custom

2. HopperHQ

Social media marketing platform HopperHQ is designed to help you grow your audience on social media platforms. 

Using Agorapulse alternative HopperHQ, you can cut down your social media management time by creating a single post and quickly posting on multiple platforms. By adding hashtags, mentions, location tagging, and emojis, you can improve your posts to stand apart from the competition. The lucrative insights can help you engage with more followers.

Key features 

• Full image editing: Filters, text overlays, color adjustments, frames, and pre-set crop sizes ensure that your images look the best on every social network. 
• Calendar and grid planning: Bulk plan your content in advance: upto 50 images in one go and drag and drop posts into place instead of manually uploading them. 
• Automated social posting: Auto-post reels, images, videos, and carousels and repost and reschedule old posts. 

Cons 

• There is no social inbox to manage comments and messages. 
• No free trial and steep pricing compared to other Agorapulse alternatives which offer more features at the same price. 

Tip: Being originally designed as an Instagram scheduling tool, HopperHQ works great if you’re only looking to manage Instagram accounts. 

Platforms supported 

• TikTok 
• Instagram
• Facebook 
• Twitter 
• LinkedIn 

Pricing: A single-tiered pricing of $19/month per user

3. eClincher

What makes eclincher one of the most preferred Agorapulse alternatives is its ability to add new features benefiting new and existing clients without pushing the costs to new users. 

As you scale the number of brands for whom you manage social media marketing, the costs can add up to thousands of dollars. eclincher offers scalable and customizable pricing plans. 

Key features 

• Advanced analytics: Drive strategic decisions with data including competitor reports, cross-channel analysis, campaign and hashtag performance, reach, impressions, conversion rate, and the best time to post. 
• Reputation management and brand monitoring: Gain instant access to brand mentions on social media, news and review sites, forums, and more. Sentiment analysis lets you discover how people feel about your brand. Uncover industry trends and conversations in the form of keywords, hashtags, and phrases across the web. 
• Publisher and visual calendar: As an Agorapulse alternative social media management tool, eclincher allows you to visually plan your posts with a simple drag-and-drop feature. Also, you can edit, color-code, reuse, and delete content from the calendar. 

Cons 

• There is a learning curve for first-time users. 
• Carousels and multiple image posting on Instagram are not supported. 

Tip: The local SEO feature allows you to discover your local business ranking for any keyword on Google Maps. 

Platforms supported 

• Facebook and Facebook Messenger 
• Instagram and Instagram stories 
• Twitter 
• Pinterest 
• TikTok
• Google My Business 
• YouTube 

Pricing: Three-tiered pricing of $65/month, $175/month, and $425/month

4. Statusbrew

Over 10,000 businesses trust Statusbrew as their social media engagement tool to engage with customers on social media at scale. To develop social media strategies with tangible goals, establish brand authority, and become a customer-centric business, you need to master the dynamics of social media marketing. 

Agorapulse alternative social media monitoring tool Statusbrew empowers social media teams with its suite of unified brand engagement tools.

Key features 

• Social media reporting: Make informed decisions by getting in-depth insights from your social data and analytics for Facebook, Twitter, Instagram, and LinkedIn. 
• Social media governance: Protect and strengthen your brand by governing your brand presence, adding permission-based access, and enforcing smart tags for centralized approvals. 
• Social media CRM: Statusbrew allows you to centralize all your social media customer relationships in a single platform along with conversation history, easier segmentation, and effective collaboration. 

Cons 

• Does not offer Pinterest integration. 
• Scheduling Instagram stories is not supported. 

Tip: Social media agencies can build whitelabelled custom reports with the most important metrics and add their own logo before sharing them with customers. 

Platforms supported 

• Twitter 
• Instagram
• Facebook 
• LinkedIn 
• YouTube 
• Google My Business 
• Pinterest 
• App Store and Play Store 

Pricing: Four-tiered pricing from $69/month, $129/month, $229/month, and custom pricing

5. CoSchedule

With more than 30,000 customers worldwide, CoSchedule’s social media management solution for small businesses and startups is extremely valuable to users who manage a variety of social media platforms. 

CoSchedule stands out as an Agorapulse alternative because of features like multi-account management and automated publishing tools that help manage social media marketing at scale.

Key features 

• Calendar organizer – Understand how everything in your campaign connects through a unified calendar. Centralize your planning, creation, and publishing of content from the calendar and give stakeholders a 360-degree view of the work in progress. 
• Content organizer – CoSchedule’s content marketing software has content ideation insights to help you get inspired by popular audience searches. 
• Asset organizer – It allows teams to store marketing assets in one place. This feature is particularly useful for social media agencies where stakeholders, clients, and internal teams need direct access to specific content. 

Cons 

• Lacks bulk upload feature. 
• Complicated layout.
• CoSchedule is on the pricier side compared to other Agorapulse alternatives. 

Tip: Although CoSchedule has a suite of marketing tools, it would be overkill for someone who simply wishes to schedule a few social media posts.  

Platforms supported 

• Facebook 
• Twitter 
• Instagram 
• LinkedIn 
• Pinterest 

Pricing: Three-tiered pricing including a free plan, $29/month, and custom pricing

6. Later

Social media management platform Later streamlines your social media strategy so that you can save time and grow your business. 

With a special focus on visual scheduling, social media management, marketing, and analytics, Agorapulse alternative Later simplifies social media marketing for every social network. 

Key features 

• Social media scheduler: Organize all your photos and videos in one dashboard. You can import media from anywhere, find your content quickly, and create a different content library for each account or client. 
• Find and share authentic user-generated content: Keep a list of industry hashtags, browse through the latest posts using those hashtags, and engage or re-share to your brand’s feed. 
• Optimize and schedule your posts in one place: Later allows you to create social media content as per your brand’s guidelines. Using easy re-sizing, filters, and text overlay, you can optimize every piece of visual content before publishing it. 

Cons 

• Does not support TikTok unlike other Agorapulse alternatives like Keyhole. 
• Lacks heavy-duty features offered by other social media management platforms such as social media listening, and in-depth reporting. 

Tip: A key highlight of Later as an Agorapulse alternative is its media library where you can begin each post by either uploading new media to the library or reusing media uploaded in the past. 

Platforms supported 

• Instagram 
• Facebook
• Twitter 
• Pinterest 

Pricing: Three-tiered pricing starts from $18/month, $40/month, and $80/month

7. SocialPilot

Social media management, monitoring, and analytics tool SocialPilot is designed keeping in mind the requirements of small businesses and agencies. This Agorapulse alternative helps manage presence on social media platforms, optimize ad management, monitor conversations around your brand, and collaborate with your team. 

Key features

• Browser extension: SocialPilot’s browser extension allows you to schedule posts with a single click, on the go, as you surf. 
• Bulk scheduling: It only takes 2 steps to schedule upto 500 posts or Tweets with text and images on SocialPilot. 
• Customize social media posts on every platform: Using SocialPilot’s advanced post composer, you can easily optimize posts for multiple social networks in one place. 

Tip: SocialPilot’s custom algorithm can detect spam content to foolproof the execution of your social media strategy. 

Platforms supported 

• TikTok 
• Twitter 
• Instagram 
• Facebook 
• LinkedIn 
• Google My Business 
• Pinterest 
• YouTube 

Pricing: Four-tiered pricing of $25.50/month, $42.50/month, $85/month, and $106.25/month

Wrapping up

If you’re looking for an Agorapulse alternative to manage your social media scheduling, publishing, and reporting, each of the social media management platforms supports distinct needs. 

For social media agencies and enterprise brands that need heavy reporting and analytics, Keyhole is the ideal Agorapulse alternative social media reporting tool. 

Book a free personalized demo to know more about how Keyhole simplifies social media management for your business. 

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The post Top 7 Agorapulse Alternatives For 2024  appeared first on Keyhole.

Right from ideation, creating a social media calendar to measuring the impact of campaigns over spreadsheets can be a nightmare, leading to errors. Instead, a social media management tool tracks everything over a single dashboard. 

Sprout Social is one of the oldest and most popular social media management tools available today. However, for businesses with varied needs and budget constraints it may not be the right choice. This is why companies are opting for Sprout Social alternatives. 

Let’s dive in. 

Why use Sprout Social alternatives? 

Sprout Social is an all-in-one social media management platform used by agencies, marketers, and social media managers to automate their workflow and streamline their social media publishing. 

Here are the pros and cons of Sprout Social 

Top Sprout Social alternatives to scale your social media marketing:

1. Keyhole

Keyhole is a real-time social media and analytics reporting tool that automates your social media reports, freeing you from the worry of preparing and updating reports on spreadsheets.  What makes Keyhole more than just an average reporting tool is that it can save you hours of manual work, while providing shareable reports. 

As one of the best Sprout Social alternatives, Keyhole tracks and aggregates your brand’s metrics across all social media channels, monitors your campaigns and measures the performance, understands how your hashtags are performing, and tracks and compares influencer reporting. 

Key Features

• Comprehensive dashboard: Keyhole lets you create a live dashboard that can be shared with your team and clients. You can deliver real-time within a few clicks and in seconds. 

• Analyze your social media accounts: It can report across all social media accounts, automatically updating the metrics, with no human intervention required.

• Gain competitor insights: The tool enables you to identify the strengths and weaknesses of your competitors while providing an understanding of what works best for them. 

Tip: Users can add profiles of clients and influencers for automated tracking on Keyhole. Also, using Keyhole’s sentiment analysis, brands can track conversions to participate in and get insights into public opinion. 

Pricing

Custom

2. SocialPilot

SocialPilot is a cost-effective tool for professionals, small teams, and agencies that helps manage social media, schedule posts, and analyze results. 

One of the best features of SocialPilot is its Social Inbox which manages and responds to all Facebook comments and messages across all accounts. The layout is simple to use and offers easy navigation with great analytics. 

Key Features

• Social media post scheduling: The automated post scheduler with a post preview tool is great. SocialPilot lets users schedule posts in different time zones with the simple drag-and-drop calendar, making things even more convenient. 

• Performance reporting: SocialPilot offers marketing analytics reports for your business accounts. You can visualize the data in a clear visual format, and see the top influencers that interacted with your posts.

Tip: A flexible and intuitive interface makes the social media management tool SocialPilot a great Sprout Social alternative for small businesses, startups, and marketing agencies. 

Pros

• Connects with all major social networks
• Offers Canva integration

Cons

• Fails automated Instagram posting
• Limited support options

Pricing

SocialPilot is available with monthly and annual subscriptions with four price options. 

3. AgoraPulse

Social media management tool AgoraPulse covers possibly everything needed for social media marketing, monitoring, and management. Streamlining the creation and publishing of social media content, allows marketers to manage multiple social media channels from a centralized dashboard. AgoraPulse currently integrates with Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Key Features

• iOS and Android apps: The most significant feature of Sprout Social alternative AgoraPulse that sets it apart is its mobile app. The app offers access to social media reports on the go and enables notifications alerting the users in real time. 

• Canva integration: In the case of a single-person media marketing team, Canva integration streamlines the social media design workflow as there is no need to switch to another window or export and save designs. 

Tip: AgoraPulse is great for mid-sized agencies and businesses as it is priced for growing teams.

Pros

• Offers the ability to edit copy for each platform with an easy posting feature
• Navigating between accounts is easy
• This tool focuses more on ease of use with intuitive interfaces

Cons

• Does not offer Pinterest connectivity
• You can’t use it to schedule posts

Pricing

You can choose from a free plan to Pro, Premium, and Enterprise pricing levels.

4. Statusbrew

Statusbrew is a robust social media marketing suite with a higher rating than Sprout Social, according to G2. What makes them different from the Sprout? Well, we would say nothing except their flexible pricing, which is compatible with every size of business. Additionally, the adoption of this platform is simplified by their Customer Success team.

Key Features

• Social Engagement & Reporting: Statusbrew has a unified inbox that supports conversations for major networks including Facebook, Instagram, TikTok, LinkedIn, Twitter (now X), YouTube, Pinterest, GMB, WhatsApp, App Store, Play Store, and Yelp (coming soon). You can monitor, respond, react, and automate multiple time-efficient actions to easily handle bulk conversations.

• Customizable reports: With over 200+ metrics & KPIs, you won’t miss any crucial data from your business POV. Reports are available in the form of easy-to-customize templates.

• Team Collaboration & Permissions: Working with a social media team demands collaboration to improve overall productivity. You can drop internal notes, incorporate content approval workflow, and a collaborative calendar to upscale your team collaboration without compromising on security of your social accounts.

Tip: To maintain data privacy, you can share customized permissions with each user.

Pros

• Fast customer support and value of money
• User-friendly interface
• Integrate with Salesforce, HubSpot, and more

Cons

• You can’t edit IG stories from Statusbrew
• Their mobile app doesn’t have the option to set up automations

Pricing

Statusbrew offers you with multiple pricing tiers with free trial options.

5. Iconosquare

iconosquare is a social media analytics and management tool used by over 10,000 businesses and agencies to make insightful and data-driven decisions using intelligent analytics.

It allows in-depth reporting and analysis for Facebook, Instagram, Twitter, LinkedIn, and TikTok and helps take strategic decisions based on concrete data. 

Key Features

• The media viewer allows you to see each post’s performance and manage comments at a single point.

• The social media monitoring feature allows you to listen and engage with your audience and respond to tags and comments in real time. 

Tip: You can schedule regular reports of your competitor’s performance, which most Sprout Social alternatives do not include.  

Pros:

• As a Sprout Social alternative, it offers TikTok analytics which most social media management tools except Keyhole still lack 
• You can set up custom feeds to monitor content from specific Instagram accounts 

Cons:

• The separation of paid and organic results is not great 
• Historical data for Instagram is unavailable 

Pricing

iconosquare offers three price levels: Pro, Advanced, and Custom.

6. Kontentino

Kontentino effortlessly combines the creation and publishing of posts in a social media planner. This social media management, monitoring, and analytics tool is easy to use and is reported to save almost 40% of the user’s time on operational tasks. 

Key Features

• The easy drag-and-drop feature allows bulk approval and bulk scheduling from the calendar.

• The collaboration feature allows the team to comment and plan the social media content together right next to the live post preview. 

Tip: Sprout Social alternative Kontentino is a good choice for agencies and marketers managing social media for several clients.

Pros

• It presents all the upcoming posts in a calendar view and enables you to find holes in content easily
• Excellent timesaver allowing you to schedule posts on up to 55 Facebook profiles with one click
• Strong customer support from the Kontentino team in case a user faces a difficulty

Cons

• You can’t tag a personal LinkedIn profile

Pricing

Kontentino allows you to choose from three different packages or can even customize pricing according to your needs. 

7. Hootsuite

One of the major challenges faced by social media managers is managing all their messages in one place. Sprout Social alternative Hootsuite helps social media marketing agencies to easily create, curate, schedule, and publish content from a single dashboard. 

In addition, users can easily create and preview engaging, on-brand posts using the “Composer.” Content libraries and image editing tools help social media marketers save time that would otherwise go into creating visuals to match each social media network’s requirements.

Key Features

• Whether your goal is building awareness, boosting engagement, or driving traffic to your social media profiles, Hootsuite gives you actionable insights on the best time to post. 

• The social media analytics feature lets you measure the effectiveness of your social media strategy and further turn it into execution with meaningful and actionable insights.

Tip: The Hootsuite impact feature allows users to calculate the ROI on their social media investment. 

Pros

• Hootsuite allows you to manage GMB listings and posts across multiple listings at once
• You can schedule posts for all platforms at once and customize each post individually

Cons

• It does not provide data on the businesses’ Facebook response time
• Complex functionalities and few integration capabilities with CRM make it potential down

Pricing

Hootsuite offers various plans starting ranging from $49-$599/month. 

8. SocialBee

SocialBee is a versatile tool designed to simplify the complexities of social media management. SocialBee allows users to create, schedule, publish, and track their content while monitoring their inboxes.

Although it has a multitude of functionalities, two standout features make SocialBee an exceptional Sprout Social alternative. SocialBee offers an AI post generator designed to assist in content creation and content recycling features that enable users to reuse their best posts.

Key Features

• The calendar-like posting schedule allows users to manage posting schedules across various social media profiles, ensuring a cohesive strategy.

• Gain a clear overview of your next 100 scheduled social media posts, ensuring a consistent and well-planned content strategy.

• Analyze the growth of your social media accounts and assess the performance of your posts with insightful data and analytics.

Tip: Different platforms have distinct user expectations and engagement styles, so use SocialBee to customize your posts for each social media network individually.

Pros

• Integrates with all major social media platforms
• Has a social inbox that allows you to respond to comments, mentions, and messages

Cons

• Doesn’t have a mobile app for scheduling

Pricing

SocialBee has 3 standard plans.

Conclusion: The best Sprout Social alternative…

Investing in the right social media management tool is vital as your brand scales. If you’re looking for a Sprout Social alternative, what you need to assess is your requirements, budget, and the current state of your business. 

Social media management tool Keyhole is one of the best Sprout Social alternatives for marketers and social media agencies handling multiple clients. It saves you hours of manual work by simplifying your reporting, generates beautiful reports within seconds, uncovers your competitor’s social media strategy, and delivers real-time reports for more than 100,000 brands. Book your free demo.

The post Top 8 Sprout Social Alternatives For Agencies & Brands In 2024 appeared first on Keyhole.