Why this matters

For years, Keyhole has been the go-to resource for brands needing real-time social listening and analytics, keeping you in tune with what people are saying about your brand. Now, by joining Muck Rack, we’re taking that mission to the next level. Muck Rack isn’t just another name—they’ve been doing this since 2009, just like us. They’ve built a reputation helping organizations build trust, tell their stories and demonstrate the unique value of earned media.

By teaming up with them, we’re bringing the best of both worlds to offer you even more tools to level up your communication strategies and turn those insights into actions. Get ready to zoom in on the conversations that matter, spot a crisis, inform earned media strategies, and prove, without a doubt, that your communications strategies are working.

“We couldn’t think of a better partner than Muck Rack to scale our technology and get it into the hands of the PR community,” added Saif Ajani, cofounder of Keyhole.

“Our social listening and monitoring tools integrated with Muck Rack’s earned media reporting will help communicators understand which conversations are impacting their reputation, enabling them to take timely and informed actions.”

What this means for you

For now, Keyhole will continue to operate independently, ensuring you get the same great experience you’ve always had. We’re closely collaborating with the Muck Rack team to ensure this transition is as smooth as possible, so you can look forward to even greater value in the months ahead.

Together, Muck Rack and Keyhole will be working on integrating Keyhole’s social listening capabilities within the Muck Rack platform, alongside their media monitoring tools. This means you’ll be able to see the full picture of how your brand is perceived across online, television, radio, newsletters, print, and now social media. Not a Muck Rack customer? Request a demo.

Thank you for being part of the Keyhole journey. We can’t wait to show you what’s next!

Want to learn more? Hear from Muck Rack’s CEO.

The post Big News: Keyhole is Now Part of Muck Rack! appeared first on Keyhole.

It’s not an exaggeration to say that online reviews now have a huge sway over consumer behavior and business reputation. With more people than ever relying on reviews to make purchasing decisions, understanding how to make online reviews work in your favor is essential.

This blog post covers everything you need to know about online reviews: from building trust with your audience to managing reviews effectively and even looking ahead at what the future holds, you’ll get a comprehensive view of how reviews can impact your business.

The role of online reviews in building trust

Online reviews are crucial for building trust because they offer real, unfiltered feedback from customers, which helps other potential buyers feel more confident in their purchasing decisions. In short, they serve as a bridge between businesses and consumers and help foster credibility.

Why trust matters in eCommerce

Trust is the foundation of any successful business relationship, but when it comes to e-commerce, it’s even more critical. Unlike a physical store where customers can touch and see the products, online shopping requires a leap of faith. This is where online reviews come in—they act as social proof, showing potential customers that others have had a positive experience with your product or service.

The importance of branding cannot be overstated here – the more positive reviews your brand has, the more recognizable it becomes, and the higher the trust of consumers in your products tends to be.

How reviews impact consumer decisions

Consumers tend to trust reviews from real people more than marketing messages from brands. There’s a psychological element at play here: when people see that others like them have had a good experience with a product they’re interested in, they’re more likely to trust the product themselves. This is why reviews are often more persuasive than even the most well-crafted advertising campaign.

Take Amazon, for example. Its review system is one of the reasons it dominates the online retail space. Another example is TripAdvisor, which has built its entire platform around user-generated reviews, helping travelers make informed decisions and elevating businesses that consistently deliver great experiences.

Read More: 5 Influencer Marketing Strategies To Grow Your eCommerce Business

Top platforms for online reviews

When it comes to collecting and managing online reviews, not all platforms are created equal. Some have broad reach, while others cater to specific niches.

1. Major review platforms

(Yelp reviews)

Google Reviews is one of the most widely used platforms. Integrated with Google Search and Google Maps, it’s often the first thing potential customers see when they search for your business. By choosing to add Google reviews to website, you can significantly boost your visibility and credibility, making it easier for potential customers to trust your brand.

Yelp is another major player, particularly for local businesses like restaurants, salons, and services. Reviews posted here can make or break a business, especially in the food and beverage industry. The platform’s focus on local search results and its large user base make it essential for businesses that rely on local customers.

Trustpilot, on the other hand, is a go-to platform for e-commerce businesses. It’s especially popular in Europe and is used by companies to build trust with international audiences. Its transparency and robust review management tools make it a favorite for businesses looking to highlight customer satisfaction.

2. Niche review sites

(Capterra review)

Niche review platforms also hold significant value, particularly in specialized industries. For instance, Zocdoc is invaluable for healthcare providers, allowing patients to review doctors and medical practices. Capterra serves the software industry, helping businesses find the right tools based on user reviews.

Best practices for managing online reviews

Getting reviews is just one part of the equation—how you manage them can be even more important.

Encouraging customer reviews

Encouraging customers to leave reviews is often a challenge, but it’s essential. One effective strategy is to ask for reviews at the right moment— for example, after a successful transaction or a positive interaction. You could also offer small incentives, like discounts on future purchases, to encourage more feedback. But be careful: incentives should never feel like a bribe. Keep it ethical.

It’s also important to stay on top of emerging conversations surrounding your brand so you can ask for feedback at the right time. Keyhole can help here. Since it allows you to monitor hashtags, branded keywords, accounts, and URLs across various social media channels, it helps you keep an eye on what people are saying about your brand in real-time, ensuring that you stay on top of any relevant conversations related to your products or services.

Responding to both positive and negative reviews

When customers do leave reviews, responding to them—whether they’re glowing or critical—should be a priority. Now, responding to positive reviews is easy — a simple thank you shows appreciation and reinforces the good vibes. Handling negative reviews requires more tact, as it’s essential to address the issue head-on without getting defensive.

How do you do this? Acknowledge the customer’s experience, apologize if necessary, and offer a solution. This does two things for your business: it resolves the immediate issue and shows potential customers that you’re committed to making things right. Keyhole can help with this, too, thanks to its sentiment analysis feature.

You can use it to analyze how customers feel about a specific topic or campaign to gain deeper insights into public perception, which you can then use to effectively respond to feedback. This not only helps in promptly addressing any negative feedback you might receive but also allows you to capitalize on positive sentiments to reinforce your brand image.

Likewise, timeliness is key. A prompt response can prevent a small issue from escalating into a bigger one. And don’t underestimate the power of professionalism: even in the face of harsh criticism, maintaining a calm, respectful tone will serve you well.

The good news is, handling negative reviews strategically can even turn them into a positive. By showing a willingness to listen and improve, you can convert dissatisfied customers into loyal advocates. Plus, addressing a negative review publicly demonstrates to others that you’re serious about customer satisfaction.

The influence of video reviews

While text reviews have long been the standard, video reviews are gaining traction, and fast.

The rise of video reviews

(Youtube review)

There’s something about seeing a person’s face and hearing their voice that makes their opinion feel more real to many people. Also, video reviews can show the product in action, provide more nuanced feedback, and convey emotion in a way that text simply can’t.

As video content continues to dominate online platforms, businesses that incorporate video reviews into their strategy are likely to stand out. Platforms like YouTube and TikTok have become hotspots for video reviews, with influencers and everyday users alike sharing their experiences. If it makes sense for your brand and product, definitely take advantage of video reviews.

How to use personalized and AI-generated videos for reviews

Personalized video reviews are another exciting development. A review in the form of a personalized video message is not only engaging but also adds a human touch that’s often missing in online interactions.

With the right tools, businesses can create a guide to personalized video reviews that make it easier for customers to share their stories. These guides can walk customers through the process of recording and sharing their reviews, ensuring the videos are both high-quality and on-brand.

Some businesses are even using AI to create personalized review videos more quickly and efficiently. By learning how to create AI-generated videos, businesses can streamline the production process, making it both more efficient and cost-effective.

AI-generated content can be great for your business as it allows for quick and consistent creation of review videos that can be tailored to different customer segments. It’s ideal for reaching a wider audience with minimal effort.

Read More: 5 Ways To Respond To Negative Online Reviews On Social Media 

The future of online reviews

There’s no doubt that online reviews are going to become even more important in the future. But as technology evolves, so will the ways in which we gather, analyze, and leverage reviews.

Trends shaping the future of reviews

One big trend is the rise of review aggregators and meta-reviews—sites or tools that compile reviews from various platforms to provide a more comprehensive view. These allow consumers to see a fuller picture of a product or service’s reputation, rather than relying on a single source.

The way reviews are presented is also changing. Interactive reviews, where customers can ask questions and engage with reviewers directly, are becoming more common. This adds a new layer of transparency and trust, as potential buyers can get answers to specific questions from people who’ve already purchased the product.

But it’s not just about new technologies. The very nature of reviews might shift towards more dynamic content, where reviews can evolve over time. For example, a customer might update their review after using a product for several months, giving a more long-term perspective. This could be particularly valuable for products that have a lifespan or require ongoing use, such as software subscriptions or household appliances.

The impact of fake reviews

While these innovations are exciting, they also bring challenges. As reviews become more influential, businesses and platforms will need to stay vigilant against manipulation and ensure that the review process remains fair and transparent. Which brings us to using AI and machine learning for managing reviews.

These technologies are becoming increasingly sophisticated at detecting and removing fake reviews, which are becoming a growing concern in the online marketplace. Fake reviews not only deceive consumers but also undermine trust in the review system as a whole. By using AI to weed out fraudulent content, platforms can maintain the integrity of their reviews and ensure that customers are getting accurate, trustworthy information.

Conclusion

Online reviews have become an integral part of the consumer decision-making process and a powerful tool for businesses to build trust and credibility. As we’ve explored in this article, the role of reviews goes far beyond just stars and comments—they’re a key factor in shaping a brand’s reputation and driving sales.

To make the most of online reviews, it’s important to understand how to manage them effectively. Encouraging genuine feedback, responding professionally, and using video reviews when possible can all contribute to a stronger, more trustworthy brand image. And as technology continues to develop and change, staying ahead of trends like AI-driven review management and interactive reviews will be key to maintaining a competitive edge.

Truly, the ongoing importance of online reviews in the digital marketplace can’t be overstated. By adopting best practices and staying adaptable, you can turn reviews into one of your most valuable business assets. 

Ready to enhance your review management strategy and gain insights into market trends? Book a demo and take the first step toward mastering your brand’s online presence!

The post Everything You Should Know About Online Reviews appeared first on Keyhole.

Every review, tweet, or comment on social media about your business is a chance to show your commitment to customer satisfaction and your willingness to improve. Responding to negative reviews, in particular, is a critical part of this process.

Responding strategically to negative reviews on social media would turn the PR crisis into an opportunity for growth. Research shows that 97% of consumers read responses to reviews, and businesses that respond to negative reviews can see a 16% increase in customer advocacy.

From acknowledging the issue to offering solutions and following up, each step contributes to maintaining and enhancing your business’s online reputation. So, whether you’re a seasoned social media pro or just starting, it’s time to get a knack for responding to negative online reviews on social platforms.

In this piece, we’ll explore a few proven ways to tackle negative online reviews on social media.

1. Show empathy by understanding customers’ concerns

A negative review may instinctively switch on your defensive side. But don’t let that emotion take over. Instead, craft a compassionate response by putting yourself in the customer’s shoes and acknowledging their concerns. 

Imagine a frustrated customer venting about difficulties navigating your B2B SaaS product. Maybe they’ve not gone through the documentation for self-help, or perhaps they must have been overwhelmed by the technical documents. So, instead of pointing to the self-help directly or attempting any dismissive response, simply apologize at first.

To show genuine concern, you can respond, “We apologize for the difficulties you’re experiencing with our SaaS product. We understand your frustration. Our team is working to provide a quick solution.” 

Take the example of Skyscanner, who had issues with changing flights. A swift response in the form of an apology and a link to a workaround can help tackle the issue while ensuring others that their queries will be resolved. 

Source

Hence, acknowledge the customer’s experience and express that you understand their concern. 

Here are some key factors to consider when weaving in empathy for social media responses:

• Avoid blaming: Don’t point fingers or make excuses. Focus on the customer’s experience.
• Offer a sincere apology: A genuine apology goes a long way in diffusing anger and frustration.
• Validate their feelings: Use phrases like “I understand your frustration” or “I’m sorry to hear you’re having trouble.”
• Reassure them: Let them know you’re committed to resolving the issue and making things right.

Ultimately, use the platform to create a positive foundation for resolving the issue and rebuilding trust.

Read More: How To Leverage Social Listening For Crisis Management

2. Respond quicker

When faced with a negative review online on social media, take your time to formulate a plan of action. But don’t get into action too late. A swift response shows that you’re attentive and value customer feedback. 

However, take a moment to gather the facts, understand the issue, and craft a thoughtful response. Aim to respond within 24 hours as a standard, even if it’s just to acknowledge the review and inform the customer that you are looking into the issue. A timely response can prevent escalating situations and demonstrates your commitment to excellent customer service.

Imagine a customer posts a frustrated tweet about a delayed delivery time of your eCommerce product. Responding within minutes with a generic “We apologize for the inconvenience” might seem dismissive. Instead, take a few extra minutes to investigate the situation and check your inventory to see if the product is dispatched. If the delivery time is unusually long due to unforeseen circumstances, explain the situation and sincerely apologize. Offer a discount on their next order as a goodwill gesture.

For instance, in the example below, it just took a couple of minutes for Amazon to respond and inform the customer of the next steps.

Responding quickly to a negative review on social platforms prevents it from rotting and potentially escalating into a larger issue. Social media agencies specialize in reputation management and are crucial for maintaining and enhancing your brand identity. They ensure timely and appropriate responses to negative feedback, helping to preserve the trust and loyalty of your customer base.

They ensure timely and appropriate responses to negative feedback, helping to preserve the trust and loyalty of your customer base.

It also includes these agencies helping you tap into useful agency reviews that offer valuable feedback (providing deep learning, growth, and connection opportunities) and a chance to address concerns publicly. This showcases your commitment to customer service, enhancing your agency’s credibility, which may even turn potential negative reviews into powerful positives. In all, you’ll be strengthening your brand in the eyes of both current and prospective clients.

Ensuring quick responses requires making the following adjustments:

• Monitor Regularly: Set up alerts or use tools for social media monitoring that promptly notify you of new reviews or mentions.
• Prepare Templates: Use pre-written responses for common complaints to save time while allowing for personalization.
• Use Automation (Cautiously): Chatbots or other AI tools for social media can help generate automated responses. These can quickly acknowledge reviews but use them sparingly to offer a way to escalate to a human representative if needed.

This approach helps to maintain a positive online reputation and reassures other customers that you value their time and prioritize their concerns genuinely.

3. Take conversation offline

Publicly acknowledging the issue is important, but social media isn’t always the best place to discuss it. Instead, take the conversation offline to a more private channel. This gives you space to dig deeper into the customer’s concerns without airing grievances for everyone to see. It’s like inviting them backstage for a one-on-one chat—much more conducive to understanding and resolving the issue.

This approach shows your willingness to fix the problem, helps protect the customer’s privacy, and avoids a prolonged public dispute. A direct line of communication can make the customer feel valued and heard, leading to a more satisfactory resolution.

For instance, an eCommerce skincare brand, Kravebeauty, asked a customer to email them the information, suggesting that they take the conversation off social media.

Source

Otherwise, you can also respond with a comment like, “We appreciate your feedback and would love to learn more about your experience. Please DM us your contact information so we can reach out.” This shows that you’re taking their concerns seriously and want to resolve the issue.

Here’s how effectively offline conversations work:

• Providing a safe space: Customers may feel more comfortable sharing details and feedback privately.
• Highlights commitment: The initiative to move the conversation offline shows your dedication to resolving the issue.
• Protect privacy: Ensuring that customers’ concerns might be sensitive and better addressed privately.
• Prevent escalation: Public-level back-and-forth can sometimes escalate tensions. A private conversation allows for a calmer, more productive discussion.
• Enable personalized solutions: Understanding the customer’s specific needs is easier one-on-one, leading to more tailored solutions.

This approach demonstrates your willingness to go the extra mile, which can go a long way in rebuilding trust and salvaging the relationship.

4. Offer a solution

Sure, you made a few apologies, took the matter offline, and everything, but there’s also another way to handle negative social media reviews. And that is to offer a solution. Begin by acknowledging the issue, thanking them for bringing it to your attention, and assuring them that your team is already working on a fix. If possible, offer a workaround or a temporary solution while the problem is resolved.

Moreover, you may not have an immediate solution in some cases, but you can offer a plan. For instance, you could say, “We’re looking into this issue and will update you within [timeframe]. Please send us a direct message so we can keep you informed.” This is one way to show that you are taking the complaint seriously and are committed to finding a resolution. 

Nike, in the below example, showed exactly this. A quick solution was provided, and the customer was informed via the same tweet. Here’s how Nike handled it.

Source

Here’s how you can effectively provide solutions to social media complaints:

• Offer a workaround or alternative: If a direct solution isn’t available, suggest alternative options to help the customer.
• Outline a plan of action: If the issue requires more time, explain the steps you’re taking to resolve it and provide a realistic timeline.
• Keep the customer informed: Provide updates on the solution’s progress and let them know when they can expect a resolution.

Adopting this solution-driven approach helps maintain a positive online reputation and turn dissatisfied customers into loyal advocates.

Read More: 7 Steps For Effective PR Crisis Management In 2024

5. Follow up after providing solution

Don’t just address or resolve customers’ issues. Take one more step to follow up on the query, which showcases a genuine commitment to their satisfaction. Also, it can turn a negative experience into a positive one, positively affecting prospects or aspiring customers who follow your social media accounts. 

After you have taken the conversation offline and resolved the issue, send a follow-up message or comment like, “Hi [Customer’s Name], we hope the resolution we provided has met your expectations. Please let us know if there is anything else we can assist you with. Thank you for making things right. 

You can also turn around the negative experience by incentivizing the solution, such as providing a discount on their next purchase, free gift coupons, free delivery, etc. Such tokens of appreciation show customers that you value them and that top-notch customer service is a normal part of your business.

In the example below, McDonald’s India follows up with the customer who raised concerns regarding food ingredients. Even after offering a resolution, they followed up and asked the customer to nudge back.

Source

Consider adopting the following best practices for following up on provided solutions:

• Reiterate the solution: Briefly summarize the steps to resolve the issue and any additional information or resources provided.
• Check for satisfaction: Ask the customer if they’re happy with the resolution and if there’s anything else you can do to assist them.
• Offer additional support: Provide contact information for further assistance if needed.

This extra step shows the customer that you value their business and are committed to providing excellent service. A satisfied customer will likely update their review to reflect their improved experience, benefiting your business’s online reputation.

Bonus: Track your negative reviews with Keyhole

It’s almost impossible to keep a tab on every corner of the internet where your brand is mentioned. But this shouldn’t be as exhausting as it sounds if you use Keyhole. With Keyhole’s advanced trackers, you can spot those pesky negative reviews before they spiral out of control. 

Consider it your 24/7 surveillance team dedicated to protecting your brand’s online reputation. 

To start with it, consider taking the following steps in your Keyhole tool for enhanced reputation management.

1. Log into your Keyhole account. Select the “Listening and Campaigns” tab. 

2. Click on the orange “Add New Tracker” button. From the dropdown menu, select the “Add Advanced Tracker” option. 

3. It will take you to a new page (shown in the above screenshot). Now simply add keywords or brand names you want to track, select the platform to monitor, and add criteria and subtrackers as required.

4. Set the tracker name and make a custom URL. 

5. The system will notify you every time there’s a mention of your added brand names. 

With this set, you can —

• Spot trouble early: Set up alerts and get notified when someone mentions your brand so that you can address any negativity before it spreads.
• Gauge the sentiment: No more manual sifting through endless comments, as Keyhole offers sentiment analysis to categorize mentions as positive, negative, or neutral automatically. This gives you a real-time snapshot of how people feel about your brand.
• Benchmark against competitors: Compare your brand’s online reputation to the competition and identify areas for improvement.

Bottomline

Negative online reviews on social media accounts are a challenge that every business faces, no matter how hard they try. Rather than defending your brand or accusing customers of anything, take these reviews as opportunities to learn, grow, and connect with your customers on a deeper level.

Don’t just acknowledge their concerns. Instead, take prompt actions, provide solutions, and communicate with a purpose to address their challenge. Take conversations offline if you think solutions need proper space for communication, and if there’s a quick fix, provide the same over the social platform.

Ultimately, your responses and solutions are not just for the dissatisfied customer but also for the wider audience who’ll read these interactions. A well-handled negative review can highlight your commitment to customer satisfaction, demonstrate your problem-solving skills, and even turn critics into loyal advocates.

Transform from a reactive firefighter to a proactive reputation manager with Keyhole’s negative review tracking capabilities.

Author Bio

Taher Batterywala is an SEO and Growth Content Marketer. With over 7+ years of B2B marketing experience and a diversified skill set, he helps craft winning strategies and execute end-to-end campaigns for B2B and SaaS companies to achieve scalable organic growth. Outside of work, he enjoys watching movies, photography, and dabbling in design. You can find him on LinkedIn and X.

The post 5 Ways To Respond To Negative Online Reviews On Social Media appeared first on Keyhole.

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Here’s a full roundup of the top social listening tools for marketers and agencies:

1. Keyhole

Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard.

Take it from Neil Patel: “This tool [Keyhole] does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

Pricing: Custom

2. Hootsuite

Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Pro: Hootsuite has a robust set of end-to-end features for pretty much anything you would ever want to do on social media, from publishing, to advertising, to tracking.

Con: Hootsuite’s big feature set comes with a big price tag, and the social listening features are only available for their Business and Enterprise-level plans.

Pricing: Hootsuite’s social listening features are a paid add-on to their Business and Enterprise plans, starting at $739.

3. HubSpot

HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform.

As part of their marketing stack, HubSpot offers social media monitoring to create custom keyword monitoring streams, email alerts to track mentions, analytics tools to compare performance across social channels, and HubSpot integrations with phone systems, email marketing platforms or bulk email services, content management systems, and other apps & tools.

Pro: If you prefer all of your tools in one place, HubSpot has nearly every marketing tool you could ever need.

Con: Because HubSpot does so many things, their social listening features aren’t as deep as some of the other tools on our list, and the 

Pricing: HubSpot’s social listening features are included in their Professional and Enterprise plans, starting at $800 per month.

4. BuzzSumo

BuzzSumo is a popular content discovery tool, allowing marketers to track content that’s trending for certain topics or keywords.

Although not exactly a social listening tool in the sense of some of the other tools on our list, with BuzzSumo, you can track competitors, brand mentions, and industry updates.

Pro: BuzzSumo is extremely useful for tracking trending content and influencers.

Con: BuzzSumo doesn’t offer as much when it comes to tracking your social media accounts.

Pricing: BuzzSumo starts at $119 per month.

5. Sprout Social

Sprout Social is a full social media management platform, allowing you to track engagement, manage your publishing schedule, measure analytics, and perform social listening.

Sprout Social has tons of useful social listening features like audience demographic analysis, customer sentiment tracking, influencer identification, campaign analysis, and competitor comparisons.

Pro: Sprout Social offers an all-in-one social inbox to track Facebook, Twitter, Instagram, and LinkedIn in one place.

Con: The Standard pricing tier has limited social listening features.

Pricing: Sprout Social pricing starts at $249 per user per month.

6. Mention

As the name suggests, Mention lets you track all of your brand mentions online. Mention offers a variety of social listening and publishing tools to monitor online media, analyze your competition, and manage your brand.

Mention offers real-time mention tracking and detailed analytics on your industry competitors.

Pro: Mention provides daily recap emails with key info as well as alert emails when your mentions suddenly spike.

Con: Their pricing model limits the number of mentions you can track per month.

Pricing: Mention’s paid plans start at $29 per month.

7. Brand24

Brand24 offers brand mention tracking across social platforms, news sites and blogs, video sites, review platforms, and more.

Brand24 features include a mentions feed, a discussion volume chart, marketing analytics, influence score, sentiment analysis, alerts, and reporting features.

Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app.

Con: Online reviews mention a sometimes-challenging user interface and a thinner feature set than similarly priced tools.

Pricing: Brand24 pricing starts at $79 per month.

8. YouScan

YouScan is another social media listening tool that offers monitoring of social media, blogs, forums, reviews, and other online media.

YouScan offers some unique AI-powered listening features like logo recognition and object and scene detection to help brands track pictures as well as brand mentions.

Pro: YouScan’s Visual Insights feature is a game-changer for brands that want to track when their products appear in a post.

Con: YouScan has a huge price tag, so it’s cost-prohibitive unless you’re a major global brand.

Pricing: YouScan pricing starts at $12,000 per year.

9. Agorapulse

Agorapulse is another full social media management platform, comparable to Hootsuite, Sprout Social, or Buffer.

On top of publishing and analytics tools, Agorapulse offers basic social media listening features like brand mention monitoring on Facebook, Twitter, Instagram, and YouTube.

Pro: Agorapulse offers some unique collaboration features like the ability to label important posts or assign a post to a teammate.

Con: Because Agorapulse is a full social media management tool, its social media listening tracking features aren’t as robust as some of the dedicated tools.

Pricing: Agorapulse pricing starts at $69 per month.

10. SocialBee

With its robust social inbox feature, SocialBee empowers users to proactively engage and nurture their online community. By monitoring social mentions, comments, and messages, users can stay in touch with their audience, respond to inquiries, and foster meaningful connections.

But SocialBee’s value doesn’t stop at social inbox management. The platform provides a wealth of insights through its comprehensive analytics capabilities. Users gain access to analytics for multiple social media platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Pinterest, and Google Business Profile.

Pro: SocialBee’s capabilities extend beyond social listening and include powerful content creation and scheduling features.

Con: SocialBee may not offer an extensive range of social listening features compared to specialized social listening tools.

Pricing: SocialBee plans start at $29 per month with a 14-day free trial.

11. BrandMentions

BrandMentions is another social media monitoring tool that offers standard features like brand monitoring, competitor tracking, sentiment analysis, and reputation management.

Pro: BrandMention also allows you to integrate website traffic monitoring into your analytics reports.

Con: In online reviews, some users report difficulty filtering down a large number of social media mentions.

Pricing: BrandMentions starts at $99 per month.

12. Meltwater

Meltwater is a full marketing and social media suite offering social media monitoring, online media monitoring, social engagement reports, influencer management, newswire distribution, media relations tools, and more.

They allow social media monitoring for 15 different social networks, and offer tracking through a mobile app.

Pro: Meltwater is a powerful PR tool and offers a robust media database.

Con: Meltwater constantly adds new features, but they often require add-on pricing and can be overwhelming for users, according to online reviews.

Pricing: Meltwater doesn’t post pricing publicly, but according to Prowly, pricing starts at $8,000 per year.

13. Sprinklr

Sprinklr is a customer experience management (CXM) platform. Sprinklr is quite different than many of the other tools on our list, as its bread and butter is allowing you to engage with customers and monitor their experience with your product or service.

That said, as part of its offering, Sprinklr allows you to perform audience profiling, identify influencers, benchmark against competitors, and measure custom metrics.

Pro: Sprinklr allows you to unify your customer experience management with your marketing activities.

Con: Sprinklr is an enterprise platform that isn’t suitable for small and medium businesses.

Pricing: Sprinklr does not make its pricing available online, but its pricing is reportedly modular based on which features you add.

14. TalkWalker

TalkWalker is primarily a social media listening tool, with standard features like mention tracking, report creation, and automated alerts.

TalkWalker also has more advanced features like brand image detection, a Virality Map, and other AI-powered features.

Pro: On top of standard social media and online mention tracking, Talkwalker also allows you to monitor TV and radio content.

Con: TalkWalker’s pricing is catered only to larger businesses.

Pricing: TalkWalker pricing starts at $9,600 per year.

15. Mentionlytics

Mentionlytics is a fairly standard social media monitoring tool for business of all sizes. They also offer social intelligence and publishing tools.

Mentionlytics allows you to track mentions on social media, online news, and other online platforms. It also allows you to reply to tweets or posts in real-time. You can also monitor keywords and competitors to identify sales opportunities.

Pro: Mentionlytics has AI-powered features to help you identify fans, ambassadors, and even trolls.

Con: Users have reported an outdated UI design.

Pricing: Mentionlytics pricing starts at $49 per month.

16. Digimind

Digimind is a social intelligence tool offering solutions for brand reputation, competitive intelligence, consumer insights, influencer identification, trend tracking, and marketing campaign analysis.

Digimind’s social listening tools include geolocalization, automatic sentiment and translation, topic clustering, and “marked as read” capabilities.

Pro: Digimind’s Top Reputation module allow you to track what people are searching for when they research your brand.

Con: According to online reviews, the tool can be quite cumbersome for beginners.

Pricing: Digimind does not make its pricing publicly available. Contact to discuss.

17. Zoho

Zoho is a cloud software suite with many SaaS applications for businesses. On top of social tools, they offer a CRM, email and document platforms, and financial tools.

Zoho’s social tools include publishing, monitoring, and reporting. Their listening tools allow you to monitor brand mentions in real time.

Pro: Zoho allows you to create your own monitoring dashboard.

Con: As Zoho isn’t a social platform at its core, the tool is fairly limited in features outside of mention tracking.

Pricing: Zoho’s pricing starts at $45 per month.

18. Iconosquare

Iconosquare is an Instagram analytics, management, and scheduling platform for brands and agencies.

Iconosquare is one of the most powerful Instagram analytics tools, offering competitor analytics, hashtag analytics, promoted posts analytics, industry benchmarking, conversation tracking, scheduling, Excel and PDF reports, custom dashboard, and more.

Pro: Iconosquare offers some unique Instagram features, like tracking of individual comments, photo tags, and mentions and tracking of content types like photos, videos, and carousel images.

Con: Iconosquare only allows tracking for Instagram and Facebook, unlike most of the other tools on this list.

Pricing: Iconosquare starts at $49 per month.

19. Awario

Awario is another popular brand monitoring tool. Awario tracks brand mentions and keywords in real time and offers additional features like sentiment analysis, influencer tracking, boolean search, white label reporting, and email alerts.

Pro: Awario has a social selling feature that tracks competitor complaints or recommendations for your product category, allowing you to identify leads on the fly.

Con: The abundance of information in Awario gives it a steep learning curve compared to its competitors.

Pricing: Awario starts at $39 per month.

Read More: 9 Essential Social Media Metrics To Track In 2024 [+ 6 Best Tools]

20. Sendible

Sendible is a social media management and tracking tool that includes features for planning, collaboration, engagement, and analytics.

Sendible’s listening capabilities include mention alerts and hashtag and keyword monitoring. 

Pro: Sendible monitors Facebook, Twitter, Instagram, YouTube, and LinkedIn.

Con: Sendible has a wide feature set, but its listening capabilities are fairly shallow.

Pricing: Sendible starts at $29 per month. 

21. Reputation.com

As its name suggests, Reputation.com is a complete reputation management tool. Its capabilities include online review monitoring, business listing management, directory management, surveys, and social tools.

Their social listening tool includes mention tracking and sentiment analysis.

Pro: Reputation.com has a huge suite of reputation management tools.

Con: Reputation.com is less useful for those looking for social media insights.

Pricing: Reputation.com does not publish its pricing online.

22. Oktopost

Oktopost brands itself as the social media management platform for B2B enterprise. It features tools for social media management, social employee advocacy, and social media promotions.

Oktopost’s social media listening tools include keyword, mention, and competitor tracking, primarily aimed at customer support.

Pro: Oktopost offers the unique ability to amplify your social posts through your employees’ social accounts.

Con: Oktopost is more focused on B2B promotion than social listening.

Pricing: Oktopost does not publish its pricing online.

23. Statusbrew

Statusbrew is a tool for social media management, marketing, monitoring, and customer care.

Statusbrew provides live mention and conversation tracking, advanced keyword queries, sentiment analysis, lead profile building.

Pro: Statusbrew integrates with Google Drive, Slack, HubSpot, Salesforce, Zendesk, Dynamics 365, and other popular tools.

Con: Statusbrew is comparably more expensive than some of the similar listening tools on our list.

Pricing: Statusbrew starts at $89 per month when billed annually.

24. Sentione

Sentione is an AI-based social listening and conversational bot tool. Sentione provides tools for online data analytics, chatbots, voicebots, and other automation-powered customer service tools.

Sentione’s social listening capabilities include audience insights, comparative research, automated alerts, and AI-based anomaly detection.

Pro: Sentione’s social listening tool allows for unlimited keyword tracking.

Con: Sentione is quite a bit pricier than other listening tools.

Pricing: Sentione’s basic social listening plan starts at $300 per month.

Read More: 20+ Best Social Media Sentiment Analysis Tools For 2024

25. Determ

Determ is our final brand monitoring tool. Mediatoolkit provides website and social media monitoring on Facebook, Twitter, Youtube, forums, blogs, and review platforms like TripAdvisor.

Determ offers deep search capabilities, including location and language filters. They also offer sentiment analysis, influencer tracking, and custom PDF reports.

Pro: Determ offers mobile and Slack notifications.

Con: For a tool that only provides social tracking, its pricing is quite high.

Pricing: Determ starts at 49€ per month.

Start your social listening analytics journey

If you’ve made it this far, you’re either the world’s biggest fan of social listening tool, or like to weigh all your options before selecting a social listening tool. We would recommend you Keyhole because let’s be honest. Social listening is just a tiny part of your marketing arsenal.

You need many more tools. But with Keyhole, you can track any trend, schedule to multiple poss, do competitive analysis along with social listening features.

The post 25 Best Social Listening Tools In 2024 (For Brand Monitoring) appeared first on Keyhole.

More and more, businesses are grasping this truth and harnessing the raw power of social media to reel in their desired audience.

But, keeping up with the breakneck speed at which social media trends evolve—well, that’s a whole different ball game.

To truly ace this game, you’ve got to roll up your sleeves and delve into the inner workings of these trends.

Only then can you unlock their full potential and catapult your brand’s impact to new heights.

This blog post is your guide to do exactly that—we’ll spotlight the importance of spotting and harnessing social media trends, and reveal the superpowers of Keyhole, a cutting-edge tool designed to give you an edge in the social media battlefield. Let’s get started.

Why identifying and capitalizing on social media trends is important

If you’re not using social media to your advantage, you’re missing out on a huge opportunity to grow your brand. Social media is one of the most powerful tools, and businesses need to identify and capitalize on social media trends. Here’s why.

The magic of relevance: Why it matters

When you’re up-to-date on social media trends, you’re able to stay relevant and keep your brand top-of-mind with your target audience. By doing so, you’ll be able to connect with your audience on a deeper level and build brand awareness and loyalty.

Engagement: The heartbeat of social media success

Social media is all about engagement, and following trends is one of the best ways to encourage that engagement. Using popular hashtags, creating viral content, and staying up-to-date on meme culture, you can create content that resonates with your audience and encourages them to engage with your brand.

Skyrocketing your reach: Getting your message heard

Creating content around a trending topic makes you more likely to reach a wider audience. People are always searching for the latest and greatest, and if your content is part of that trend, you can tap into that demand and increase your reach.

Gaining the upper hand: Turning competitive advantage into your secret weapon

If you’re one of the few businesses in your industry staying on top of social media trends, you’ll have a significant competitive advantage. By identifying what’s hot and creating content around those trends, you’ll be able to set yourself apart from your competitors and position yourself as a leader in your industry.

Sealing the deal: How social media fuels sales

The goal of any business is to make sales. Social media trends can help you do just that. By creating relevant and engaging content, you’ll be able to attract new customers, increase customer loyalty, and ultimately drive sales.

3 Brands riding the trend wave

1. Oreo and the Super Bowl blackout

During the 2013 Super Bowl, a blackout lasted for more than half an hour. Oreo took advantage of that moment and created a tweet that said, “You can still dunk in the dark.” This social media campaign went viral, and Oreo was able to capitalize on the moment to increase its brand awareness and engagement.

2. Nike and the #Breaking2 campaign

Nike’s #Breaking2 campaign was all about breaking the two-hour barrier for running a marathon. The campaign included a 2-hour live stream event broadcast on social media. This campaign was a huge success, and Nike generated a ton of buzz and excitement around their brand.

3. Wendy’s and #NuggsForCarter

In 2017, a Twitter user named Carter Wilkerson asked Wendy’s how many retweets he would need to get free chicken nuggets for a year. Wendy’s responded with “18 million.” Carter then created the hashtag #NuggsForCarter, and the hashtag went viral. Wendy’s was able to capitalize on the trend by creating a campaign around the hashtag, generating a massive amount of engagement and brand awareness.

How to identify social media trends

Now that we’ve discussed why it’s important to identify social media trends, let’s take a look at how you can do it.

1. Keep an eye on hashtags

Hashtags are a great way to stay in the loop of popular topics and conversations. By searching for relevant hashtags related to your industry, you can see what people are currently talking about and join the conversation.

This is especially relevant when using Instagram marketing strategies. Incorporating these hashtags into your social media posts increases your visibility and reach.

You can simply use Keyhole’s hashtag tracking feature and gather details about any hashtag campaign. It can be from your competitors’ or your own branded hashtag campaigns.

2. Monitor industry leaders and competitors

Identifying social media trends also means keeping tabs on what your competitors and industry leaders are doing. By monitoring their social media accounts, you can see what type of content they’re posting and what’s resonating with their audience.

You can also see what they’re doing differently than you and potentially incorporate that into your social media strategy. With Keyhole, you can simply add your competitor’s social media profiles under profile analytics. Once added, you can dissect their posting strategy and get insights into their best times to post, most engaging media types, top posts, engagement rate, follower growth, etc.

3. Use social media analytics tools

Social media analytics tools are a must-have when trying to identify social media trends. By analyzing your social media performance, you can see what type of content gets the most engagement and what times are the best to post. Additionally, you can use these to see what content is going viral and replicate that for your business.

Identifying social media trends takes a little effort and research, but it can pay off big time for your business. By keeping an eye on hashtags, monitoring industry leaders and competitors, and using analytics tools, you can stay on top of the latest trends and use them to your advantage.

Keyhole got the perfect trend analysis feature. All you need to do is add relevant keywords and select the custom time period. And lo behold, it digs in the historical data for you. This will help you analyze if the trend is worth the hop or is a passing fad.

Read More: Instagram Analytics Guide 2024: Metrics, Tools & Experts’ Tips

How to capitalize on social media trends

Once you’ve identified the latest trends, it’s time to capitalize on them. Here are a few tips to help you make the most of social media trends.

1. Use hashtags strategically

Hashtags are essentially how people search for and find content on social media, so if you’re not using them, you’re missing out on a huge opportunity. But using random hashtags isn’t going to cut it—you need to use ones relevant to your business and the trend you’re trying to capitalize on. 

For example, let’s say you run a bakery and want to promote your pumpkin spice latte for fall. Instead of using #fall or #pumpkinspice (which are way too broad and competitive), try something more specific and niche, like #pumpkinspicebakery or #fallcoffee. This way, you’ll be more likely to reach people interested in what you’re offering rather than getting lost in a sea of irrelevant posts.

2. Jump on the trend early

The earlier you can jump on a trend, the better. This is because social media moves fast, and what’s hot one minute can be old news the next. So by being one of the first businesses to hop on a trend, you’ll be able to get ahead of the competition and get more engagement with your posts.

Of course, this doesn’t mean you should blindly jump on any trend without researching. You must ensure it’s relevant to your business and aligns with your brand voice and values. But if you can find a way to genuinely tie in a trending topic with your products or services, go for it!

Tip: Make sure you schedule your content in prior. Opt for Keyhole as it lets you schedule unlimited posts to multiple social media platforms at your optimal time to post.

Read More: How To Calculate Twitter Engagement Rate? (Formula + Free Calculator)

3. Create shareable content

Finally, to capitalize on a social media trend, you need to create content that people will want to share. This means going beyond just posting a photo with a few hashtags—you need to put in the effort to make your content stand out.

This could mean creating a meme or GIF that plays off the trend, filming a funny video, or creating a visually stunning graphic using online posters. Whatever you do, make sure it’s something that people will want to share with their friends and followers.

Final Words

In the ever-changing world of social media marketing, staying current on the latest trends and capitalizing on them quickly is essential. Identifying and capitalizing on social media trends can give you a massive advantage over your competitors by increasing visibility, connecting with customers in new ways, and gaining valuable insights into what works best for your business.

Keyhole can be a great way to identify and capitalize on these trends simply and easily—allowing you to stay ahead of the competition while driving better campaign results. With its suite of features, Keyhole gives you all the tools needed to succeed in today’s digital landscape. Why wait to up your social media game?

Start your journey with Keyhole today and transform the way you navigate the digital landscape.

The post How To Identify And Capitalize On Social Media Trend appeared first on Keyhole.

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. 

Your favorite brands like FitBit, Nike, GoPro, and many more leverage social listening on Instagram to track audience sentiments, monitor brand mentions, and identify trends. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape. 

This insight helps in shaping their GTM strategies, content creation, and product development. From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media.

Well, now you can do this too. Get ready to uncover the secrets of Instagram social listening as we tread deeper into various tried and tested strategies. 

We’ll show you how to gather your audience details and delve into their likes, needs, preferences, and brand expectations. 

Let’s get started. 

Why do you need an Instagram social listening guide?

Here are some benefits of creating an Instagram social listening guide:

1. Trendspotting made easy

Instagram is a trendsetter platform, and social listening allows you to stay updated on the latest trends, hashtags, and conversations within your industry. By detecting and leveraging trends, you can create timely and engaging content, increasing your brand’s visibility and engagement.

For example, the Barbie trend blew up the internet and following the footprints, Zara also took part in the trend and launched their Barbie Capsule collection on Instagram. 

2. Discover loyal brand advocates

Instagram is a hub for influencers, and social listening enables you to discover relevant influencers in your industry. By identifying influencers who align with your brand values and resonate with your target audience, you can establish authentic partnerships and amplify your reach.

So next time you struggle with your influencer shortlisting, social listening can help. You can opt for influencers that already make use of your brand and speak well about it. This will not only make their onboarding easy but chances to accomplish your campaign goals will get higher.

Here’s how Toni Bravo is seen giving a review about a lip balm from Topicals. This was posted on Topical’s Instagram page, which is sure to attract some serious high-intent views from Bravo’s 70K followers.  

3. Brand reputation on check

A comprehensive Instagram social listening guide helps you monitor and manage your brand’s reputation. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Everlane shares their good reviews as posted on Instagram. This shows how the brand truly provides evidence of what it promises. Their customers love them and they leave no stone unturned in flaunting them, which works out well for their reputation. 

4. Competitive advantages in fingertips

With Instagram social listening, you can track and monitor your competitors’ activities, campaigns, and audience sentiment. This allows you to stay one step ahead, identify gaps in the market, and differentiate your brand from the competition.

You might chuckle at this one. If you look closely, this ad posted by a third party shows how Pepsi used Coke bottles for its Taste OK campaign. Needless to say, the clever mockery got them much attention.

Read More: How To Use The Instagram Link In Bio The Right Way 

Instagram social listening guide

Crafting a platform-specific listening guide is the need of the hour rather than following a random and general approach across all your channels. In this segment, we’ll help you create an Instagram-centric social listening blueprint. 

Here are some simple steps to get you started:

1. Set objectives

Start by defining your goals and objectives for social listening on Instagram. Whether you are looking to understand your audience better, track brand sentiment, identify influencers, monitor industry trends, or optimize your Instagram marketing strategies, establish your goals before diving into social listening.

You get started with a couple of major goals and get realistic with your target numbers by auditing your current performance and that of your competitors. 

2. Monitor conversations and keywords

Employ a social media analytics tool like Keyhole and customize searches to track relevant conversations, keywords, hashtags, and accounts on Instagram. Audit your industry at large. See what hashtags and keywords are most used by your target audience. 

For example, if you’re a yoga brand, you may want to monitor keywords such as #yoga, #yogalife, #meditation, or relevant yoga influencers and accounts. You can do this easily by adding multiple trackers on Keyhole. 

3. Get your hands on data

Use Keyhole’s analytics to gain insights on audience sentiment, engagement, reach, and sentiment analysis. Analyze the data to identify patterns and gain insights into your audience’s preferences, needs, and expectations. You can do so by following 3 easy steps:

• Login to your Keyhole account and head to Listening & Campaigns. 

• Click on the +Add New Tracker button and choose from Add Tracker to add a hashtag or Add Advanced Tracker to add a keyword. In this case, we are creating an advanced tracker. 

• Fill in the asked details in the respective fields. Such detailed information will help Keyhole to cut through the noise and collect data only from what’s relevant and important to you. Click on preview. 

And that’s all. Keyhole will quickly scan Instagram for conversations relevant to your chosen keywords and present you with a dashboard with detailed metrics, top posts, and sentiment related to your tracker. If satisfied, go ahead and save the tracker. 

You can keep coming back to the tracker list and check for more updates. See if your sentiments stay positive or if some PR actions need to be taken. Similarly, a glance at top posts will open avenues for more engagement. 

4. Watch out for  competitors

Just like you added trackers that are relevant to your brand, consider adding some from your competitors too. Check out their latest campaign and see how their followers are reacting. 

You can QuickTrends feature here and set two similar keywords/hashtags/brands here. We have taken Coke and Pepsi. You can set the date range and voila! You’ll get the number of posts with maximum impression and sentiment. 

Plus, you’ll be able to see trending topics and influential users. This has some seriously underrated untapped potential. Without putting your brand reputation at stake, you can gain much more insights and learn from your competitors’ wins and mistakes.  

5. Look for advanced insights 

Keyhole creates a graphical representation of the keyword’s engagement metrics and uncovers top posts and the most influential profiles around those conversations. Just add your Instagram profile and you’ll get more advanced insights related to your profiles. 

You get comprehensive visuals on metrics like sentiments, most frequent and engaging post types, optimal post length, and hashtag types. Based on the insights and data gathered from Keyhole, refine your Instagram marketing strategy. 

Use the recommendations provided by Keyhole to make informed decisions, and optimize your content, engagement tactics, and overall brand strategy.

6. Respond to brand mentions

To make the most out of your Instagram social listening, it’s crucial to prioritize quick responses to brand mentions. Engaging with positive mentions by expressing gratitude and responding with on-brand replies can create a favorable impression. 

Don’t overlook negative feedback – acknowledge any mistakes, offer support channels, and avoid defensiveness. Additionally, actively participate in relevant conversations even if your brand isn’t directly mentioned. By sharing valuable insights and demonstrating your expertise, you can raise brand awareness. 

Setting up mention trackers ensures you’re alerted to brand mentions, allowing you to respond promptly. By actively listening and engaging with your audience, you can build a positive brand reputation and foster strong customer relationships.

Read More: How To Schedule Instagram Posts: An In-depth Guide For 2024 

How to act on Instagram social listening data

Acting on Instagram social listening data is crucial to enhancing your brand reputation and increasing engagement with your audience. Here’s how you can utilize the insights you gain from social listening:

1. Provide support

Proactively monitor and address negative feedback in a timely and constructive manner. By promptly responding and offering assistance, you show your dedication to resolving any issues customers may have with your brand. 

Use Instagram social listening to identify concerns, show empathy, and provide alternative channels for support. This approach actively manages your brand’s reputation and nurtures customer loyalty.

2. Share insights

Actively participate in relevant conversations within your industry alongside monitoring brand mentions. Engage with users discussing topics related to your business, even if they haven’t mentioned your brand directly. 

This positions you as a knowledgeable authority in your field. By sharing valuable insights, tips, and expertise, you raise brand awareness and attract potential customers seeking reliable sources. Be authentic, helpful, and build trust through meaningful contributions to these conversations.

3. Measure results

Track key metrics like engagement rates, sentiment analysis, and audience demographics. This valuable data helps you assess the effectiveness of your social listening strategy and identify areas for improvement. 

Adapt your approach based on these insights to enhance your brand reputation, customer satisfaction, and overall business growth.

By applying these detailed steps with a positive mindset, you can effectively harness Instagram social listening data to inform your strategies, engage with your audience, address customer concerns, and continuously elevate your brand’s presence on the platform.

What’s next?

Congratulations! You’ve gained a comprehensive understanding of how Instagram social listening can elevate your brand’s reputation and engagement on the platform. To stay ahead in the race, it’s essential to conduct regular and diligent listening audits.

But don’t worry, the process doesn’t have to be overwhelming. With Keyhole in your fingertips, you can track the tiniest of details. From real-time updates on audience sentiments to automated scheduling, Keyhole is your safe place with all your social media marketing needs.

So, why wait? Book a demo of Keyhole today and harness the power of Instagram social listening to drive success for your brand. 

The post Understanding The Basics Of Instagram Social Listening appeared first on Keyhole.

Today, where traditional advertising methods often fall short, brands are turning to their customers to create and share authentic content.

This approach not only bolsters brand credibility but also fosters a deeper sense of community and trust among consumers.

This blog post will dive into the meaning of user-generated content, its numerous benefits, the various forms it can take, and best practices for leveraging it effectively. 

What is user-generated content? 

User-generated content (UGC) refers to any form of content — such as text, videos, images, reviews, and social media posts — created and shared voluntarily by customers, fans, or followers of a brand, often based on their genuine experiences and opinions. 

This approach is more compelling than traditional advertising because it offers authentic insights into how real users perceive and interact with a brand’s products or services. Plus, it enhances brand credibility, engages a broader audience, and fosters a loyal community.

UGC comes in diverse forms, ranging from a simple tweet to a comprehensive video review, providing a multifaceted view of customer interactions with a brand.

Example: NIC and Social Pill initiated the #NICSummerLeague campaign, a Predict & Win Contest, during the cricket season to enhance engagement and reach on Instagram. Lasting from March 17th to May 27th, 2023, the campaign invited participants to predict match winners weekly, offering 100 winners the opportunity to receive a free NIC Honestly Crafted Ice Cream Tub. 

During the campaign, the content reached about 3.1 million users on social media, garnering a total of around 3.4 million impressions. There were about 97K engagements with the content and around 6.5K individuals participated in the campaign’s contest through Instagram — demonstrating active engagement and participation from the audience.

At the end of the campaign, the #NICSummerLeague reached 22.1 million accounts, contributing to its success in achieving the goals of increased reach and engagement on Instagram.

7 Benefits of user-generated content

A report suggests that consumers are more likely to trust authentic, unpaid reviews from real users than any other type of content. Further, the value of the global UGC market is expected to grow at a CAGR of 29.4% from 2023 to 2030. 

Here’s why businesses should harness the power of UGC:

1. Builds trust: Since UGC is created by real users, it tends to be more trustworthy. Potential customers are more likely to believe in the experiences shared by their peers than in brand-generated content. 

2. Cost-effective: Generating high-quality content can be expensive and time-consuming. UGC provides a steady stream of content at little to no cost to the brand. This can save marketing budgets and allow brands to allocate resources more efficiently.

3. Enhances community: UGC fosters a sense of community and loyalty among customers. When people see their content being used by a brand, it strengthens their connection and loyalty to that brand.

4. Boosts SEO: Search engines favor fresh, unique content. By incorporating UGC into your marketing strategy, you can boost your website’s SEO rankings. 

5. Enhances experience: UGC enhances the customer experience strategy by providing authentic evidence of real people engaging with and benefiting from the products or services, instilling confidence and trust in potential customers.

6. Valuable customer insights: The raw, unfiltered feedback in UGC provides a gold mine of insights into how customers think and feel about your products, their needs, pain points, etc. This data further helps in product development and marketing.  

7. Increased exposure and reach: When customers share about your brand on social media or other channels, it exposes you to their followers and personal networks, helping attract new potential customers.

6 Types of user-generated content 

User-generated content can take on many different shapes and formats. Such as: 

1. Reviews and testimonials

Customer reviews and testimonials are some of the most common forms of UGC. They provide valuable insights into customer experiences and can be featured on your website or social media platforms.

Tripadvisor heavily relies on user-generated reviews and testimonials. These reviews are critical for travelers looking to make informed decisions about hotels, restaurants, and attractions. You can ask them to record their videos. Later you can download loom video and place it in your sites as well.

2. Social media posts

Social media platforms are a goldmine for UGC. Customers often share their experiences, photos, and videos of products on platforms like Instagram, LinkedIn, Facebook, and Twitter. Brands can repost this content to showcase real-life usage.

Outdoor apparel brand Patagonia encourages customers to share their outdoor adventures and experiences using the hashtag #PatagoniaAdventure. Customers post photos and stories of their hikes, camping trips, and outdoor activities, often featuring Patagonia products in action. 

Patagonia then selects and reposts this user-generated content on their social media platforms. This showcases the brand’s connection to nature and outdoor enthusiasts while also highlighting the durability and performance of its products in real-life scenarios.

3. Blog posts

Enthusiastic customers may write detailed blog posts about their experiences with your products or services. These can be particularly effective in providing in-depth reviews and reaching niche audiences.

Tech blogs often write detailed posts about using a Jira alternative called Trello as their primary project management tool. Here’s a good example by MarketWatch: 

4. Photos and videos

Visual content such as photos and videos created by customers can be highly engaging. Brands can encourage customers to share visuals of their products in use, which can then be featured in marketing campaigns.

GoPro is known for its user-generated photos and videos showcasing adventurous activities captured with GoPro cameras. By sharing these on their official channels, GoPro not only promotes their products but also inspires others to capture their own experiences.

5. Unboxing videos

Unboxing videos are popular on platforms like YouTube and TikTok. They offer a genuine first-hand look at a product and can generate excitement and anticipation among potential customers.

Beauty subscription service Birchbox benefits greatly from unboxing videos created by influencers and customers. These videos offer potential subscribers an inside look at what they can expect in their monthly boxes, driving interest and subscriptions.

6. Contests and campaigns

Running contests and campaigns that encourage customers to create and share content related to your brand can generate a lot of UGC. For instance, a photo contest where customers submit pictures of themselves using your product.

Starbucks launched the “White Cup Contest”, encouraging customers to decorate their iconic white cups and share their designs on social media using the hashtag #WhiteCupContest. The contest generated a massive amount of user-generated content as customers showcased their creativity and artistic skills. The winning design was then featured on a limited-edition Starbucks cup. 

This campaign not only engaged the existing customer base but also attracted new customers eager to participate and be recognized by the brand.

5 Best practices for UGC 

To get the most mileage from UGC marketing, it’s important to follow some best practices. 

1. Set clear goals

Define specific, measurable goals that align with your overall marketing strategy. 

Ask yourself what you aim to accomplish with UGC. Are you looking to increase brand awareness, drive website traffic, boost engagement, or generate leads and sales? 

Once you’ve identified your goals, develop a detailed plan outlining how you’ll collect, curate, and leverage UGC to achieve those objectives. Consider factors such as target audience demographics, content themes, frequency of posts, and metrics for tracking success.

Your plan should also address any potential challenges or obstacles that may arise during the UGC campaign.

2. Repost UGC on relevant social platforms 

Start by identifying the social media platforms where your target audience is most active and align with your brand identity. These platforms can be Instagram, Twitter, and Facebook, as well as niche communities and forums relevant to your industry.

For B2B companies, LinkedIn is a valuable professional network where you can connect with industry leaders and potential clients. Whereas, B2C companies focus on channels, such as Instagram, Facebook, and Twitter where consumers are highly engaged.

Use search tools and hashtags to discover UGC related to your brand or products. Also, look for content that resonates with your audience and reflects positively on your brand. On LinkedIn, this can post testimonials and case studies. Similarly, product reviews, unboxing videos, and influencer collaborations work well on Instagram and Facebook. 

When reposting UGC, prioritize quality over quantity. Be selective in choosing content that aligns with your brand messaging and resonates with your audience. Further, avoid trying to maintain a presence on every social platform. Instead, concentrate your efforts on platforms where you can have the most impact.

3. Ask for permission and credit the user

Respecting the rights of content creators is crucial when leveraging UGC. Before reposting any UGC, reach out to the original creator via direct message or email and obtain permission to use their content. Clearly explain how you intend to use their content and provide details on how you’ll credit them.

When sharing UGC, always credit the original creator by tagging their username or handle in your post. Additionally, include a caption or comment acknowledging the creator and expressing gratitude for their contribution. 

Giving credit not only demonstrates respect for the content creator but also fosters positive relationships with your audience.

To reach influencers:    

• For B2C companies: Social media platforms offer direct messaging features to contact influencers. Additionally, emails remain an effective method. 

• For B2B companies: Reaching out via LinkedIn and email is common. If you want to compensate creators for the use of their content, deal desk software can simplify negotiation and documentation, ensuring fairness and transparency in compensation arrangements, and benefiting both parties involved.   

4. Highlight positive content but don’t ignore negative content

Look for content that showcases happy customers, glowing reviews, or creative uses of your products. Share these positive stories across your social media channels to reinforce your brand’s value proposition and encourage others to engage with your products.

However, negative UGC should not be ignored. Use constructive criticism and feedback from negative content to identify areas for improvement and address customer concerns.

Engage with users who share negative experiences and strive to resolve their issues promptly and transparently. This way, you demonstrate your commitment to customer satisfaction and continuous improvement.

5. Monitor the impact of UGC

To gauge the effectiveness of your UGC efforts, it’s essential to monitor and analyze relevant metrics, such as:

• Engagement metrics (likes, comments, shares)
• Website traffic and conversion rates driven by UGC content
• Brand sentiment and mentions across social media and online communities
• Growth in your brand’s following or community size
• Overall customer acquisition and retention rates during and after UGC campaigns

Use social media analytics tools and platforms to gather data and insights on the performance of your UGC campaigns — identify trends, patterns, and areas of success or improvement. Then, use these insights to refine your UGC strategy, optimize content creation and distribution, and allocate resources more effectively. 

By continually monitoring the impact of UGC, you can make data-driven decisions to drive better results and maximize ROI.

Summing up

Now that you know how user-generated content works,  tap into the power of this relatable, customer-driven content to engage existing fans, reach new audiences, and drive more sales.

While a degree of strategic planning is required, the effort to encourage participation, provide clear guidelines, and engage with contributors pays off in increased brand awareness, customer engagement, and more.

Ready to start sharing user-generated content across your social media platforms? Use Keyhole to streamline your UGC campaigns, track engagement, and measure the impact of your content.

Related Articles

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The post How To Use User Generated Content To Bring More Customers appeared first on Keyhole.

But, as with any marketing channel, showing up without a strategy can be fruitless. 

With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. 

That’s what this guide is here for.

Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. 

If you’re ready to see your social media efforts pay off, keep reading. 

In this article, we share six helpful steps to help you master social listening metrics and KPIs.

Step 1: Define your goals 

What are you looking to achieve with social listening?

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? Clarify your objectives to guide your metrics selection.

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. 

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. 

You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out.

(We’ll expand on social listening metrics in the next section.)

Next, consider your business goals and overall social media goals. What does social media success mean to you for each of the channels you’re targeting?

For instance: 

“Our current business objective is to build out our email list with 30% more pre-qualified leads, obtain 25% more free trial users, and generate 15% more subscribers.”

“Our social media goals include:

• LinkedIn: Encourage virality with informative carousels and generate leads with webinar invitations. This will help us build our email list.
• Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading. This will help us build our email list.
• YouTube: Create product demos and self-service tutorial videos. Add free trial calls to action (CTAs) throughout the videos and in the video descriptions. This will help us obtain more free trial users.”

“To generate more free trials and subscribers, we’ll use lead-nurturing emails and retargeting campaigns.” 

Read More: 16 Social Listening Strategies To Incorporate Into Business Strategy(+ Recommended Tool)

Step 2: Finalize your metrics 

Depending on your goals, choose your final social media metrics that align with your objectives. 

Some popular social listening metrics to consider include:

Engagement rates

This social media KPI measures the level of interaction and participation with your social media content. It includes likes, comments, shares, and other forms of engagement. 

Use to: See how much your audience resonates with your social media content. 

Reach

This metric reveals how many unique users have seen your content or interacted with your social media profiles. 

Use to: Discover your audience size and brand visibility.

Sentiment analysis

This metric helps you analyze the sentiment or emotional tone behind brand mentions and conversations on social media. It categorizes them as positive, negative, or neutral.

Use to: Learn insights about public brand perception and customer sentiment.

Share of Voice (SoV)

SoV represents the proportion or percentage of online conversations and mentions your brand receives compared to your competitors — or the overall industry. 

Use to: Measure your brand’s visibility and influence in a specific market.

Customer satisfaction

This KPI helps you understand how happy or satisfied your customers are. Think ratings, reviews, or feedback.

Use to: Gauge the overall customer experience and identify areas for improvement.

Conversation share

This metric measures how much your brand contributes to online conversations and discussions within a particular topic or industry. 

Use to: See how much your brand participates and engages in social media conversations. 

Number of leads

This KPI helps you track how many potential customers your brand generates through social media activities. 

Use to: Measure your social media lead generation efforts.

Brand mentions (negative vs. positive)

This metric counts how many times people mention your brand on social media between negative and positive mentions. 

Use to: Discover insights into brand perception and reputation.

Conversion Rates (CR)

Conversion rate evaluates the percentage of social media users who take a desired action. This may include buying something, signing up for a newsletter, or filling out a form.

Use to: See how effective your social media campaigns are at driving conversions. 

Click-Through Rates (CTR)

CTR measures the percentage of users who click on a specific link or CTA on your social media posts.

Use to: Assess user engagement and interest in your content.

Step 3: Set benchmarks 

Establish benchmarks to measure your social media goals’ progress over time. 

Compare your metrics against previous campaigns or periods. 

This helps you set realistic benchmarks based on your own historical data — as well as track improvements or setbacks.

You should also compare your results against social media case studies or industry reports to see what’s achievable in your specific market. 

You can also track key industry influencers or thought leaders in your niche. Use their metrics as a point of comparison to assess your brand’s conversation share.

Keep an eye on your competitors’ social media analytics and activities, too. Use these insights to understand how your brand performs relative to others in your industry.

Finally, make sure your benchmarks are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). 

For instance, if your current engagement rate is 2%, you might set a benchmark to increase it to 4% within the next three months.

Step 4: Choose the right social listening tool

Invest in a social media listening tool that provides accurate data in real-time, like Keyhole.  You’ll use this tool to track metrics, monitor conversations, and generate reports.

Loved by over 100,000  agencies, global brands, and nonprofits, Keyhole has all of the features you need to:

• Benchmark your social media performance against competitors
• Uncover the sentiment behind every brand mention
• See what people are saying about your brand
• Analyze campaign performance in real-time
• Discover top social media influencers
• Track profile growth and engagement
• Conduct market research
• Analyze influencer ROI 
• Follow the latest trends

Step 5: Analyze and interpret data 

Regularly review your social listening metrics to uncover trends, patterns, and customer insights. 

Look for connections between your social media efforts and business outcomes.

For instance, you might notice that informative carousels with webinar CTAs on LinkedIn have been helping you generate more qualified leads than other forms of content. 

On Instagram, you might notice that short, educational videos with free demo CTAs help you generate the most leads. 

Read More: 5 Ways To Use Social Listening For Competitive Analysis

Step 6: Optimize your strategy

Leverage the insights you’ve gained from your social listening metrics to refine your social media strategy. 

Identify areas for improvement, adjust your content, and engage with your audience based on the data.

For instance, if you learned that you get more positive brand mentions when you lock arms with popular influencers, consider increasing your influencer budget and campaigns. 

If you generate way more conversions on Twitter than on other social media platforms, consider increasing your efforts there.

If thought leadership content boosts your engagement rates and CTR way more than other content types, consider focusing more time on that style of content.

Wrap up

Social listening is an ongoing process. 

As you track your metrics and measure goal progress, be sure to implement everything you learn. Continuously evaluate and refine your strategy to stay ahead of the game.

And remember, if you need a tool to cut the manual labor for you, you’ll love Keyhole.  

Here’s to your success!

Author Bio

Ioana specializes in Business, Digital Marketing, and SaaS content for B2B brands. Born in Transylvania and raised in Texas, Ioana has been living the digital nomad life since 2016. From Barcelona to Puerto Vallarta to her new abode in windy Oklahoma City, you’ll never know where Ioana will head off next.

The post Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital Success appeared first on Keyhole.

It involves consistently monitoring and evaluating your audience’s needs and preferences. Then, adjust your efforts according to the gained insights.

Hashtag analytics tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream.

Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Imagine if you didn’t know what a needle looks like.

Sounds challenging, doesn’t it?

Well, this process is made extremely easy with the right hashtag analytics tools.

Luckily for you, there are a bunch of tools on the market created to make things a whole lot easier for you.

We will talk about the tools that can make your social media efforts more effective a bit later in this article.

First, let’s cover the very reason these tools exist in the first place.

Hashtags and their significance

You’ve heard about hashtags, right? Of course, you have.

In fact, we bet that you’ve not only heard about them, but you use them quite often as well. They have literally changed the way we talk in the past decade.

But, whether you use them or not is not even our question: in this post, we will not talk about the “if” – we will talk about the “how.”

To learn more about the uses of hashtag analytics. Visit our Hashtag Analytics page.

By now, you might wonder what can be so complicated about #HowToUseHashtags. So we decided to dedicate a whole article to the topic- hashtag guide for beginners.

Believe us, you are in for a surprise.

Hashtags analytics and social media marketing

Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition.

They also empower social media users to efficiently structure data, filter out all the irrelevant information and get exposed only to the content they are interested in. So, companies can make sure that they are reaching their target audience, and not wasting their efforts.

Apart from helping you get discovered, dedicated hashtag performance can also give you a real-time overview of the user-generated content as it is shared on social media, and conversations pertaining to your brand and products.

Using hashtags is a win-win situation for both brands and audiences because it helps audiences find your content when they are looking for it, and they help you find user-generated content that pertains to your brand.

Start with generating the right hashtags, and then start to track your efforts.

The problem is that not all companies and social media users fully leverage the power of hashtags. This puts them in an unfavorable position since they are not taking advantage of the opportunity to optimize their campaigns to get better results.

However, it is important to note that these companies don’t track their marketing efforts not because they don’t want to. Rather, they don’t track because they are either not aware that they can, or they don’t know how to do it.

If your case is similar to the ones we mentioned – don’t despair; all you need to start is a detailed, comprehensive overview of the available hashtag tracking tools and the way you can use them.

Which is where we come into play.

The need for hashtag analytics tools

Occasionally, a new trend emerges in the market and creates both opportunities and issues. As a result, a need for products that will enable users to use the opportunities and give them solutions for the problems they face arises as well.

The good news is that along with the demand for solutions, the supply increases as well. So, the likeliness of finding the perfect tool for you increases.

The bad news is that, in situations when one is faced with endless options, making the right choice is much harder.

It can be confusing when every emerging tool promises you stellar results, and not many of them deliver on their promises. To help, we decided to do the hardest part of the job for you: list the most legitimate hashtag tracking tools, break down their features, and the results you can expect.

What can hashtag analytics tools do for you?

Using hashtag analytics software, you can make sense of the performance metrics for your hashtags, and how audiences react to them.

Monitoring your results in real-time allows you to discover the best practices in your industry. Allowing you to tweak the content to appeal more to your target audience, which of course, translates to better results.

Basically, the need for using hashtag analytics comes down to the following several points:

• Discover current trends in your industry
• Track your hashtag campaigns and analyze the audience’s engagement
• Track the positive and negative mentions containing your hashtags (sentiment analysis), and react accordingly
• Gain insight into the current brand awareness levels
• Identify influencers relevant to your business as your potential brand ambassadors

Although most of the hashtag tracking tools currently available will give you these basic insights, not every tool will be suitable for your individual case.

Let’s take a brief look at the differences.

Top Hashtag Tracking & Analytics Tools

Out of the many tools available on the market, we picked the 15 hashtag analytics tools that have the best track record so far.

Let’s dig into the details!

1. Keyhole

Keyhole is the front-runner among social media analytics tools for a reason: it provides in-depth data analysis in an easy to understand manner.

It is an all-in-one solution that:

• Tracks your campaigns’ reach and impact in real-time
• Monitors top brands in your industry
• Notifies you of positive and negative mentions of your brand
• Gives you valuable consumer insights such as sentiment and demographics
• Allows you to social listen and keep up with trends
• Surfaces the most influential accounts and posts

All of the insights above, no matter how advanced, are presented in simple reports. So simple that everyone can understand them, regardless of their previous experience – which makes them practical and actionable.

Also, Keyhole makes the setup process so easy and intuitive that you won’t have to retrain your whole team!

Keyhole trackers can help you set your listening efforts up for success by allowing you to filter and combine search terms to get as granular as you want.

You can also aggregate hashtag tracking results for instant competitive analysis, as well as benchmarking your campaigns. Your comparisons include metrics like posts, reach, engagement and impressions. As well as the share of voice, sentiment and the top posts.

Price: Custom

2. Social Champ

Social Champ is a feature packed social media management tool that aims to optimise your workflow with powerful automations and AI features. It also has some great tools to help manage your hashtags by creating groups and it recommends the most popular hashtags as soon as you start typing one in the content composer.

Social Champ also has an extensive analytics dashboard where you can assess the performance of your social accounts, not to mention the powerful Social Inbox that lets you interact with your audiences across platforms. 

Price: FREE – $299 per month

3. Brand24

A social media monitoring tool, Brand24 tracks and analyzes the mentions of your dedicated hashtags across various forums, websites, blogs, social media platforms, etc.

The data is gathered and presented in a comprehensible chart, which gives you a glimpse not only of the performance of your hashtags but also of the influencers that have been talking about your brand as well.

Price: $99-$499 per month

4. TweetBinder

A hashtag tracking tool for anyone who wants to analyze hashtags on Twitter and Instagram campaigns, TweetBinder provides historical and real-time data on the two platforms.

This allows you to research the users interacting with the hashtags to see their reach and overall influence. TweetBinder groups similar conversations and allows you to filter the results to gain a better perspective of the current situation.

Price: $47.79 – $403.27 per month

5. RiteTag

A hashtag monitoring tool, RiteTag allows users to check which hashtags they should use to make their content as discoverable as possible.

It shows the trending hashtags, popular accounts that use them, and evaluates the hashtags you use rating them as great, good, unused or overused. It is a simple and self-explanatory tool that anyone can use.

The only problem is that just like other low-cost and free hashtag analytics tools, it is mainly focused on showing the use frequency of a particular hashtag, rather than digging into actual analytics.

Price: $65 per month

6. Sprout Social

A well-known social listening platform, Sprout Social promises to improve communication between businesses and their customers by offering solutions related to:

• Social media management
• Customer Care
• Data and Intelligence
• Employee Advocacy

Price: $249 – $499 per month

Read More: 6 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

7. Display Purposes

If you are looking for a hashtag tracking tool that can analyze your campaigns and produce extensive reports on the impact of your hashtags, Display Purposes is not for you (nor is any other free tool).

However, if you wish to find relevant hashtags for your photos that can bring you greater reach, then look no further.

Incredibly simple to use, Display Purposes will show you the best hashtags for your needs weighted against various factors such as location, language etc.

Also, junk and generic hashtags are filtered out, which leaves you with only those that give your photos an actual chance to be seen.

Price: $14 to $60/mo

8. Vaizle

Vaizle’s Hashtag analytics tool is a valuable resource for businesses looking to improve their social media reach and engagement. The tool enables users to analyze the performance of hashtags on Instagram and Twitter and identify the most effective ones for their brand. With Vaizle’s hashtag analytics, users can track the popularity and frequency of hashtag use, monitor engagement rates, and identify trending hashtags in real time. 

This information allows businesses to adjust their social media strategy, optimize their content, and maximize their reach and engagement with their target audience. Vaizle’s hashtag analytics tool is user-friendly, and intuitive, and provides valuable insights for businesses looking to grow their social media presence.

Price:  $29 – $299 / Month

9. Socialert

Another reliable tool that allows you to monitor your hashtags, Socialert also allows you to track keywords and accounts.

This tool gives you insight on the impact your hashtags have across different social media platforms, and find active users that you can use to spread the word about your brand. All of this information can help you find out the preferences of the public, and create more engaging posts.

Price: $24.5 per month

10. Mention

Created to help businesses understand their online presence, Mention allows users to track brands, competitors, and/or industry topics.

The platform covers information available in over 40 different languages and exports the gathered data in segmented and understandable reports.

Aside from monitoring mentions and hashtags across various platforms, Mention also allows you to track users and their activities. This can help you find potential influencers to reach a wider audience.

Price: $49 – $179 per month

11. BrandMentions

BrandMentions is a complete Social Media Analytics tool, which can do brand monitoring, reputation management, business intelligence to competitor spying.

This tool provides you with relevant information and important metrics pertaining to your brand awareness campaigns.

Price: $99 – $499 per month

12. Pixlee

Even though Pixlee is best known as a UGC and influencer platform, it also gives insightful hashtag analytics.

Its free Instagram Analytics tool gives you weekly reports on your hashtag statistics, with analysis that extends to both your own content, and user-generated content.

It also has social listening features that allow you to monitor conversations about your brand and helps you identify influencers.

Price: Custom

13. Talkwalker

Talkwalker is a marketing tool that allows users to analyze their performance on various social media sites in real-time, follow the trends in the industry, and later optimize their performance according to this information.

The tool uses sources in 185 languages and is equipped with an automatic translation which makes it easy to follow data coming from different parts of the world.

Another useful feature is text and image recognition which allows users to get insights based on the position of their logo on social media.

Price: Starts at $9600 per year

Read More: What Is The Optimal Social Media Post Length In 2024?

Final Note

If you read the list and all the descriptions of the hashtag research tools we covered, then you probably noticed that most of them offer similar features. The difference is the details they provide and the corresponding price tag.

But, which one should you choose?

If you are an individual, who wants to increase his or her reach, then we suggest you start with the free hashtag analytics tools that mainly show you a way to get on the social media “map”.

If you are a business, on the other hand, a free, basic tool won’t do. Why?

Well, if you want to improve your performance, optimize your offerings, and improve your communication with your customers, you will have to pay for a tool that offers more features and provides more detailed reports.

Believe us, the cost will be inconsiderable when you compare it to the value that gathered insights bring to your business.

However, note that every business is different, so ultimately, no list or article could tell you with complete certainty which tool will fit your needs best. However, if you want to find “The one tool” for you, the best thing you could do is try out a couple of tools and see for yourself which one you are the most comfortable with.

So, test the waters with a couple of these tools. Afterward, you can decide if this is the one, or perhaps you’d rather find another tool to “bathe in”.

Keyhole is a real-time brand, campaign, and influencer social listening tool that provides profile and hashtag analytics for Twitter, Facebook, and Instagram.

The post 2024’s Top 13 Hashtag Analytics Tools [Paid + Free] appeared first on Keyhole.