From connecting with friends to running a full-fledged marketplace, Facebook is where it all started. But as more competitors rose to power, you might think Facebook is losing its charm over time. 

Though the newer generations are skewing towards platforms with privacy anthems written all over them, Facebook still exhibits greater relevance to brands who can use it correctly.  

Yes, the rumor has it that the organic reach on Facebook has declined. But the recent update assured the users that the feed would show more content from friends and family with some relevant recommendations.

As per social media statistics, more than 2.8 billion are active on Facebook each month. This is the time for brands of all sizes to strengthen their positions on the platform.

And the first chore in line to do that is to find your best time to post on Facebook. The guaranteed bet to engagement is if you start posting the content when your audience is active. 

Let’s begin your quest for the best time to post on Facebook!

Why does it matter when you post on Facebook?

Before we hand you out the steps, let’s understand why this drill is even important in the first place. 

Posting at the right time can make a big difference in how many people see and engage with your post. If you post something super interesting at 3 AM when most people are sleeping, it’s less likely to get seen and engaged than if you post it during the day when more people are active on Facebook. It’s like trying to throw a party when everyone’s already gone home – not much fun, right?

Another major thing to consider is your audience. Depending on their age, occupation, and location, they may be more active on Facebook at different times of the day. For example, if you’re targeting college students, they may be more active on Facebook after classes are over in the evenings. On the other hand, if you’re targeting working professionals, they may be more active during the workday.

Posting at the right time can also help you stand out from the crowd. If you’re posting at the same time as everyone else, your post may get lost in the sea of updates. But if you post at a time when there’s less competition, your post is more likely to get noticed. 

Now the next question that comes to mind is how you even know when your audience is active. Read on to find the top factors that decide your best time to post on Facebook. 

Top factors that impact the best time to post on Facebook

When it comes to finding the best time to post on Facebook, there are a ton of factors to consider. But let’s focus on the ones that really make a difference. Here are the top impactful factors to keep in mind:

1. Audience demographics

The first thing to consider is your audience. Who are you trying to reach? What time zone are they in? What’s their daily routine? Depending on their age, occupation, and location, they may be more active on Facebook at different times of the day. 

2. Post type

The type of post you’re sharing can also impact the best time to post. For example, if you’re sharing news articles or blog posts, it may be best to post it during the workday when people take breaks and catch up on the news.

On the other hand, if you’re sharing a funny meme or video, it may be best to post it in the evenings or on the weekends when people have more free time to browse social media.

3. Industry standards

The industry you’re in can also impact the best time to post. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. 

Also, do check out your competitors’ analytics! Take a look at a few of their profiles and see when they’re getting the most engagement. It might take some experimenting to find the right time, but it’s definitely worth a try.

When is the best time to post on Facebook each day of the week?

Truth be told, there are multiple best times to post on Facebook. Here are some influential studies that have revealed what has worked best for their target audience:

According to Influencer Marketing Hub, the best times to post on Facebook each day of the week are as follows:

• On Monday, the best times to post on Facebook are 9:00 AM, 11:00 AM, and 3:00 PM. People are likely to be taking a break from work or catching up on their social media feeds.
• For Tuesday, the suggested optimal posting times are 9:00 AM, 11:00 AM, and 3:00 PM. These times are effective as people tend to check their phones during their morning routine or lunch break.
• On Wednesday, the recommended posting times are 9:00 AM, 10:00 AM, 1:00 PM, and 4:00 PM. During these times, people are likely to be commuting, taking a break from work, or catching up on their social media feeds.
• Thursday’s best times to post on Facebook are 9:00 AM, 11:00 AM, and 4:00 PM. These times are effective as your audience is likely to check their phones during their morning routine or afternoon break.
• Finally, on Friday, the suggested optimal posting times are 11:00 AM, 4:00 PM, and 6:00 PM. During these times, people wind down for the weekend and are more likely to engage with you.

Hubspot did a survey with over 1000 social media marketers. Here are their findings: 

• The best times to post on Facebook are between 6 PM to 9 PM and 12 PM to 3 PM. You should reach your audience during their lunch break or when they’re winding down for the day. 
• While Friday and Saturday are the best days to post, these days have been found to have the highest engagement rates, with users spending more time on social media during weekends. 
• Sundays have been found to be the worst day to post on Facebook since many people tend to take a break from social media on this day and spend more time with their families and friends.

Here are some of the key findings from the research done by the Coschedule team:

• The top 5 best hours to post on Facebook are 9:00 AM, 7:00 AM, 10:00 AM, 8:00 AM, and 11:00 AM.
• The worst 5 hours to post on Facebook are 12:00 AM, 5:00 AM, 2:00 AM, 3:00 AM, and 4:00 AM.
• The top 3 best days to post on Facebook are Fridays, Wednesdays, and Mondays.
• The worst 3 days to post on Facebook are Thursdays, Sundays, and Saturdays.

It’s important to note that these are general guidelines based on research, and the best posting time for your brand may vary depending on your specific audience and industry. 

What are the average best times to post on Facebook?

We did the digging ourselves, so you don’t have to.  Here’s the roundup of the best time to post on Facebook.

How to determine the best time to post on Facebook?

To determine the best time to post on Facebook, leverage the following tips:

1. Use Facebook Analytics

Facebook Insights provides data on when your followers are online, which can help you determine the best time to post. 

Go to your Facebook Business Page, click on “Insights” at the top, and then click on “Posts” on the left-hand side. You’ll see a graph that shows when your followers are online. Use this data to schedule your posts for when your followers are most active. 

2. Experiment with posting times

Try posting at different times of the day and week to see when you get the most engagement. Keep track of your results and adjust your posting schedule accordingly. Use Keyhole to schedule unlimited posts in advance and test different posting times.

3. Find your optimal time to post

Check your optimal post time on Facebook by tracking your profile on Keyhole. Head over to the Optimization tab and see the detailed breakdown of your posting strategy. Get an overview of engagement on each day and the most engaging content type as well. 

When is the best time to post Reels, Stories, and other content types on Facebook?

Love posting multiple content types on Facebook. Check this out before you schedule them to  maximize your reach: 

1.  Reels: The best time to post Reels on Facebook is between the hours of 6 AM-12 PM PST. However, this can vary depending on where your audience is located.

2.  Stories: The best time to post Facebook Stories is during off-work hours, such as early morning, evenings, and weekends. This is when people have more time to engage with Stories.

3.  Videos: Thursdays and Fridays from 1 PM to 3 PM are the best times to post videos on Facebook. Posting videos during off-peak hours, such as late into the week and on weekends, can also be effective.

4.  Texts: The best time to post text content on Facebook is during weekdays, specifically midweek, around Wednesday. This is when people are most active on Facebook.

5.  Images: The best time to post image content on Facebook is during work hours, specifically midday, around 12 PM. This is when people are taking a break and scrolling through their feeds.

It’s important to note that these are general guidelines and may not apply to every audience. It’s always a good idea to experiment with different posting times and track your results to determine what works best for your specific audience.

What about the posting frequency? 

As you must have guessed already, there are different guidelines for the best time and frequency to post for each content type, including Reels, Stories, videos, texts, images, and more.

• For Reels, posting 2-3 times per week can be effective. However, it’s important to keep in mind that Reels are still a new feature, and it may take some experimentation to determine the ideal posting frequency for your audience.
• When it comes to Stories, posting once or twice per day can be effective for engaging with your audience. Since Stories are only visible for 24 hours, posting frequently can help keep your brand top of mind for your followers.
• For videos, the ideal posting frequency can vary depending on your audience and content. Post videos on Facebook between 1 to 5 times per week during off-peak hours, such as late into the week and on weekends.
• For text-based content, posting once per day or a few times per week can be effective for keeping your audience engaged. However, it’s important to make sure that your content is high-quality and relevant to your audience to avoid overwhelming them with too much content.
• For image-based content, posting once per day or a few times per week can be effective for keeping your audience engaged. Midday, around 12 PM, is a good time to post images on Facebook, as this is when people take a break and scroll through their feeds.

Final words

So there you have it – posting at the right time on Facebook can help you get more engagement, reach the right audience, and stand out from the crowd. Don’t be afraid to test different posting times and see what works best for you!

If you’re looking to take your social media strategy to the next level, consider trying out Keyhole. Keyhole is a powerful Facebook analytics tool that can help you track your social media performance, monitor your brand’s reputation, and optimize your content for maximum engagement. Book a demo and see the difference it can make for your social media strategy!

Related Articles:

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The post When Is The Best Time To Post On Facebook? appeared first on Keyhole.

With 1.21 billion monthly active users, the Gen-Z favorite social platform is now a potent marketing tool for businesses of all sizes. In fact, 70% of shoppers explore Instagram for their next purchase.

In short, a thriving Instagram presence is a must for building business awareness today. And that needs a consistent Instagram posting schedule, which can:

• Diversify your content strategy 
• Target the right audience at the optimal time
• Drive better time management and high-quality posts
• Help you stay on your audience’s radar 
• Reduce your marketing team’s stress of real-time posting

But Instagram post scheduling isn’t just about queuing up content for the week or month. It needs strategic planning and flawless execution, where manual operations can fall short. To streamline the process, brands need a reliable scheduling tool. 

In today’s article, we bring you a list of the best Instagram post schedulers and discuss how to choose the right one for your brand. 

What to look for in Instagram post schedulers

Here are some qualities to look for while choosing Instagram post schedulers for your company:

1. Content Calendar

The core features of an Instagram scheduler should support planning and organizing your content schedule in advance. 

So ensure your chosen social media solution offers a clean and comprehensive content calendar. It will maintain a clear overview of what you post over time, confirming alignment with your marketing goals and campaigns.

2. Visual Preview

Instagram is a visual platform. So, aesthetics play a significant role here. However, while creating content, it’s often difficult to gauge how it would look on your profile after posting. 

To avoid that, your scheduling tool should have a visual preview feature. It lets you see your content’s appearance on your Instagram feed before actually posting it. This way, you can ensure that the published images, videos, and captions represent an on-brand and consistent visual style. 

3. Scheduling Flexibility

Perfecting your optimal posting time is essential for social media marketing. Your efforts must reach your target audience when they are the most active on Instagram. 

So, your chosen Instagram post scheduler should allow you to select specific dates and times for your posts to go live. It will help you maximize engagement. 

4. Bulk Scheduling

Your best Instagram scheduler must allow bulk posting to make the process more time-efficient. This particular feature also lets you plan your content calendar more strategically. 

You can align multiple posts with marketing campaigns, product launches, or events. Bulk scheduling will ensure your content supports your overall business objectives.

5. Hashtag Suggestions

Relevant hashtags can enhance your Instagram content’s visibility. However, it’s immensely difficult to find the right hashtags manually for each post while scaling and diversifying your content strategy. But the best Instagram schedulers dig out the best hashtags for every scheduled post. 

6. Analytics Insights

Scheduling Instagram posts isn’t enough. You must ensure your content calendar’s viability to achieve the desired outcome. For that, assessing your posting strategy is a must. 

That’s why you need AI-powered analytics and reporting features in your Instagram post scheduler. It should be able to track engagement metrics and measure your social media reach. The insights should show whether your posting schedule is optimal to target the audience. 

Make sure your Instagram scheduling app also generates insights into your followers’ demographics, behaviors, and preferences. It will enable better targeting and optimize your content’s efficacy. 

7. User Collaboration

Another vital element to look for in your Instagram post scheduler is seamless user collaboration. 

Many businesses and content creators have teams working together on their social media strategies. A tool that allows multiple users to collaborate on a single platform streamlines communication and ensures everyone is on the same page.

Collaboration features also drive a proper review process before publishing. This leads to a more consistent, on-brand, and cohesive content portfolio. 

Top 5 Instagram Post Scheduler Tools

There are myriad social media marketing tools available with scheduling capabilities. To help you make the best choice, here is a list of the top 5 Instagram scheduling apps:  

1. Keyhole

Let’s start our list with one of the best and most comprehensive content scheduling tools out there. Keyhole offers multiple social media management features and simplifies your Instagram publishing process. 

Our nifty tool offers data-backed optimization suggestions and lets you find the optimal time to post on Instagram. Users can publish content in real time or schedule it for later. The platform also provides seamless collaboration features and drives aligned team efforts.

Keyhole’s content calendar lets you map out your social media campaigns in advance. You can visualize your Instagram content at work and make adjustments accordingly. Moreover, apart from future post visualization, you can see your past content activity and benchmark accurately.

Pricing

Book a demo to get a customized quote.

Top Features

• Optimal Instagram posting time insights
• A clean and comprehensive content calendar
• Centralized data and visual preview
• Full-scale analytics to measure content performance and run Instagram audits
• On-platform collaboration features for all stakeholders

Best suitable for

From influencers and startups to multinational enterprises, Keyhole can cater to businesses of any size. 

2. Sprout Social 

Sprout Social is another popular name among brands for social media management. It lets you effortlessly plan, schedule, and deliver engaging Instagram content and save time. 

The platform’s ViralPost technology assesses audience data and automatically posts your scheduled content at optimal engagement times. The Sprout reporting suite identifies your top posts and lets you repurpose them for other channels. It also helps identify trends and leverage them for future posts. 

You can also schedule Instagram stories from Sprout Social for better convenience. Other highlight features include hashtag suggestions, accurate analytics, and team collaboration tools. 

Pricing

Sprout Social offers Standard, Professional, and Advanced packages at $249/month, $399/month, and $499/month. You can also get custom pricing for the Enterprise subscription.

Top Features

• ViralPost feature to detect the optimal posting time for Instagram
• Collaboration tools 
• Hashtag suggestions
• Analytics for posts and stories 

Best suitable for

Sprout Social’s Instagram scheduler is best for agencies, SMBs, and corporations.

3. Planoly 

Next up on our list is Planoly, an all-in-one Instagram management tool. Here, you can plan, design, and schedule your Instagram content, including reels and stories. 

Planoly offers customization features to repurpose your Instagram posts and share them on Facebook & Twitter. Users can tailor UGC grids with Canva and stock photos.

This Instagram scheduling app lets you save commonly used hashtags and user tags. You can also tag shoppable products on the posts. 

Pricing

Planoly offers three subscription packages, Starter, Growth, and Professional, at $11.25/month, $20/month, and $36.55/month. 

Top Features

• Professional design tools to transform videos into reels and stories
• Repurposing features for Instagram posts and UGC
• Access to historical and current engagement data
• Automated content posting according to pre-defined schedules
• Hashtag suggestions 

Best suitable for

Creators and SMBs will find Planoly suitable for their Instagram content management. 

4. Publer

The fourth addition to our list is Publer, a comprehensive social media planner with impressive features. Its Calendar view lets you create and schedule diverse Instagram posts without fuss. Users can identify top-performing posts and recycle them for other platforms. 

Moreover, you can create and preview your content in real time with Publer. The platform also offers social media analytics and tracks Instagram engagement. 

Pricing

Publer offers its professional and Business package at $15/month and $30/month. 

Top Features

• Calendar view
• Workspaces
• Bulk scheduling up to 500 posts
• AI Assist
• Analytics 

Best suitable for

Publer is best suited for independent creators, marketing agencies, and SMBs. 

5. SocialPilot

Last but not least, Social Pilot offers advanced social media marketing features, including Instagram post scheduling. 

The platform supports posting automation for multiple accounts and provides image editors. You can draft posts, watermark them, and adjust aspect ratios. The content calendar is flexible, supports bulk posting, and has custom fields.

Pricing

SocialPilot’s Professional, Small Team, Agency, and Agency+ packages are available at $25/month, $42/month, $85/month, and $170/month.  

Top Features

• Smart scheduling for multiple accounts
• AI Assist
• Bulk scheduling ‘
• RSS feed
• Analytics

Best suitable for

SocialPilot is the perfect choice for marketing agencies and enterprises. 

Conclusion

In today’s gram-dominated world, your posting frequency has to please the algorithm to cut through the noise and reach your audience. Here, an Instagram post scheduler will accelerate your efforts and present your brand to your audience in the best light. 

Instagram post schedulers simplify a diverse content strategy and ensure maximum engagement. It can detect trends, suggest relevant hashtags, and make your posts more discoverable. Moreover, it eliminates the tedious individual posting and frees up your time to focus on the content’s quality. 

The best Instagram scheduler will offer a comprehensive calendar, run accurate analytics, and be scalable. Finally, keep innovating your content to keep your Instagram fresh and engaging.

Related Articles

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The post Top 5 Instagram Post Schedulers In 2024 And How To Choose One appeared first on Keyhole.

Picture this: no more last-minute scrambles, logging in at odd hours, or constant interruptions to your day. 

Seems way too dreamy? Well, it’s time to end your procrastination and embrace Instagram scheduling. 

Before you freak out saying Meta Business suite is complicated or it is convenient to schedule from your desktop and not the Instagram app, we even have an easy detour as well!

We’ll cover all the possible ways so you can decide for yourself, though. No matter what process you choose, you surely can ace your Instagram game like a boss with scheduling! 

You can plan and create stunning content in advance, ensuring a consistent feed that speaks volumes to your audience. Plus, it saves you valuable time to focus on a gazillion Instagram trends and other creative-first priorities. 

But that’s not all! Here are some more benefits of Instagram scheduling. 

5 Benefits why you should start Instagram scheduling right away

If you’re wondering why you should start Instagram scheduling right away, let me give you not just one but five captivating benefits that will leave you itching to hit that schedule button!

1. Time-saving wonder 

Imagine the hours you can save by scheduling your Instagram posts in advance. With Instagram post schedulers at your fingertips, there’s no need to constantly interrupt your day to post on Instagram. 

It’s like having a personal assistant who does all the work for you while you tackle more pressing tasks or simply enjoy some quality ‘me’ time.

2. Consistent engagement

One of the secrets to building brand on social media like Instagram is maintaining a consistent presence. By scheduling your posts, you can ensure a regular flow of content that keeps your followers engaged. 

No more erratic posting patterns that confuse or disappoint your audience. Instead, establish yourself as a reliable presence, delivering fresh and exciting content right on time, every time.

3. Optimal timing

Have you ever wondered when the best time is to post on Instagram? Well, worry no more! By using scheduling tools, you can easily analyze your audience’s behavior and identify the perfect times to share your content. 

This means your posts will reach maximum visibility, increasing your chances of getting those coveted likes, comments, and follows.

4. Creative freedom

Scheduling Instagram posts allows you to unleash your creative side without feeling rushed or pressured. With the luxury of time, you can brainstorm the perfect captions, edit stunning visuals, and craft killer hashtags that are sure to grab attention. 

Take your Instagram game to the next level, and watch as your content stands out from the crowd.

5. Peace of mind

Finally, imagine the peace of mind that comes with knowing your Instagram strategy is locked and loaded. No more last-minute panic or forgetting to post. 

With scheduling, you have everything under control, leaving you free to focus on other aspects of your business or personal life. It’s the ultimate stress-buster for the avid Instagrammer in you!

Enough of talking already! Let’s get into the action and start scheduling. 

 

How to schedule Instagram posts from Meta Business Suite

Follow this step-by-step guide to scheduling Instagram posts using Meta Business Suite:

1. Sign up for Meta Business Suite

Visit the Meta Business Suite website and create an account. You’ll need to provide your email address, choose a password, and agree to any terms and conditions.

 

2. Connect your Instagram account

After creating your account, you’ll need to connect your Instagram business account to Meta Business Suite. This is necessary to gain access to Instagram’s scheduling features.

 

3. Add your Instagram content

Once your account is connected, it’s time to start adding your content. Click on the “Content” tab on the Meta Business Suite dashboard, and then select the “Create Post” button. 

You’ll then be prompted to upload your images or videos, add captions, and even include hashtags.

 

4. Customize your post schedule

After adding your content, you can set the date and time for your Instagram posts. Choose the specific date and time that you want your post to go live, ensuring that it aligns with your marketing strategy or target audience.

 

5. Preview and edit your posts

Before scheduling your post, it’s always a good idea to preview how it will look on Instagram. Meta Business Suite provides a preview feature that allows you to see how your post will appear once published. 

Make sure to edit your captions, check for any mistakes, and ensure that your visuals are optimized for the platform.

 

6. Schedule your post

Once you’re satisfied with your post, it’s time to schedule it. On the Meta Business Suite dashboard, locate the “Schedule” button next to your post. 

Click on it, and a calendar will appear where you can select the desired date and time. After confirming your schedule, your post will be queued up and ready to go.

You can view all your scheduled posts in the Meta Business Suite dashboard. Get a clear overview of your upcoming content to stay organized and make any necessary adjustments.

 

How to schedule Instagram posts from the Instagram app

Here’s how to schedule posts on Instagram using the app:

1. Open the Instagram app on your mobile device and log in to your account. Tap on the “+” icon at the bottom centre of the screen to create a new post.

2. Choose the photo or video you want to post and edit it as necessary. Tap on the “Next” button at the top-right corner of the screen. Select the desired filter and tap on the “Next” button again. 

3. Add your caption and any relevant hashtags or tags. Instead of tapping on the “Share” button, tap on the advanced settings. 

4. Toggle the “Schedule this post” button to the right. Select the date and time you want to schedule your post to go live. Tap on the “Done” button again to confirm your scheduled post.

5. Your post will now be saved as a draft and automatically published at the scheduled time.

You can also edit your scheduled content. Just tap on the Hamburger icon(☰) on the top. Select Scheduled content and do the needful. 

This is how you can easily schedule your Instagram posts at the date and time that’s most convenient for you right from your phone. 

 

How to schedule Instagram posts using Keyhole

Before scheduling, you need to first ensure that your account is added to Keyhole’s dashboard. Here’s how to do that:

1. Log in to your Keyhole account and click on the Publishing tab.

2. Click on the Instagram logo located at the top right corner of the page to add your page.

3. A pop-up opens where Keyhole takes permission to continue with your Facebook account. Click on Continue as <Your Name>. Alternatively, opt to log into your account if the default account is not the one you need.  

4. Another dialog box appears that lists all the professional Instagram pages connected to the before-mentioned Facebook account. Select your page. 

Click on the Next button and select the Facebook pages you want to connect to Keyhole. Tap on the Next button again.  

5. Choose your preferences to enable third-party publishing. Tap on the done button once done. 

6. Click on the Done button. Your profile is now connected to Keyhole.

Now, you’ll be redirected to the Keyhole dashboard. Note that, adding your Instagram page is just a one-time activity. You’ll be able to schedule posts from Keyhole after this. 

Follow the given steps for scheduling: 

1. Click on the +Compose button. 

2. Select the profile icon with Instagram logo and type in captions, add emojis, and your media files to the post composer dialog box. Toggle the Post as Reel button to the right if you want to schedule Instagram Reels instead of the usual images/videos as feed posts. 

3. Set the date and time you want the post to go live on Instagram. You can also choose to publish the post immediately or save it as a draft.

4. Once everything is set up, click on the “Schedule” button to schedule the post. A pop-up appears on the left-hand corner confirming the successful scheduling. 

5. You’ll be able to spot it on the publishing calendar. You can directly publish, discard, and edit the scheduled posts. 

That’s it! Your post will be automatically published on Instagram at the date and time you’ve scheduled it for.

Schedule your Instagram posts on Keyhole for free

 

Bonus: Steal your competitor’s best time to post

Itching to know why your competitors are getting more likes than you? One of the many reasons can be the timing. 

They are posting just at the time their intended audience group is actively scrolling their feed. Here’s how you can experiment with your posting and find your optimal timings for posting. 

1. Add your competitors and your Instagram profiles under Profile Analytics. 

2. Once you add a profile tracker, tap on one of the trackers and head to the Optimization tab from the navigation panel to the left.

3. From here, you’ll be able to see the optimal post time of your competitor. If you further scroll down, you’ll be able to find the best times to post on a daily basis and the optimal post length. 

4. On further scrolling, you’ll also find their top hashtags by engagement, the optimal number of hashtags, and average engagement by day.

5. Now, you can check your profile tracker by following the same steps. Experiment with your posting timings by using the schedule feature that was covered before this.  

Find your competitor’s best time to post on Keyhole

 

5 expert tips to master scheduling on Instagram 

Here are five expert tips to help you schedule your Instagram posts like a pro:

1. Plan ahead

Before scheduling your posts, take some time to brainstorm ideas and plan out your content for the week or month ahead. This will save you time, help you maintain consistency and provide direction for your content.

2. Consider your target audience

Always keep in mind who your target audience is and what they are interested in. This will help you tailor your content and ensure that it resonates with your followers. You can use Keyhole’s QuickTrends feature to analyze a particular trend and decide if it’s worth hoping on or not. 

3. Keep a consistent theme

Consistency is key when it comes to your Instagram feed. Consider creating a consistent theme or color scheme to create a cohesive and visually appealing profile that will attract more followers.

4. Analyze your posts

After scheduling your posts, track your Instagram analytics provided by under Profile Analytics to track engagement and determine which posts are performing well. This will help you fine-tune your content strategy to better engage with your followers.

5. Monitor and respond to comments

Scheduling your posts doesn’t mean you can set it and forget it. Allocate time each day to respond to comments and engage with your audience. Track keywords and hashtags under the social listening tab and know who’s talking about you. 

 

Final Words

Mastering the art of scheduling Instagram posts is a game-changer for social media marketers and influencers alike. By planning ahead, utilizing scheduling tools like Keyhole, and considering your target audience, you can create a visually stunning and engaging feed that captivates your audience.

Remember to keep a consistent theme, analyze your posts’ performance, and adapt your content strategy accordingly. It’s also important to stay up-to-date with trends, collaborate with influencers, and make the most of hashtags to boost your discoverability.

To simplify the process and take your Instagram scheduling to the next level, we highly recommend trying out Keyhole’s free trial. With its advanced features and analytics, Keyhole provides invaluable insights that will empower you to optimize your content strategy, boost engagement, and grow your Instagram presence.

Don’t miss out on this power hack. Get started with Keyhole and unlock the full potential of your Instagram strategy. Happy scheduling!

Book A Demo

 

Related Articles

When Is The Best Time To Post Reels On Instagram 

Instagram Reels Vs. Stories: Which Is Better For Capturing Attention 

 

Frequently Asked Questions

1. Why should I schedule Instagram posts instead of posting in real time?

Scheduling posts allows you to maintain a consistent presence on Instagram and reach your audience at optimal times, even when you’re busy or offline.

2. What tools can I use to schedule Instagram posts?

There are several popular tools available such as Keyhole, Buffer, and Later that offer scheduling features specifically for Instagram.

3. Are there any limitations when scheduling Instagram posts?

While scheduling posts is convenient, keep in mind that Instagram’s API restrictions prevent scheduling direct posts for automatic publishing. Instead, scheduled posts will be sent as reminders, requiring manual posting at the designated time.

The post How To Schedule Instagram Posts: An In-depth Guide For 2024 appeared first on Keyhole.

Over 500 hours of video content get uploaded to YouTube every minute, while 122 million people visit the platform every day. With such huge competition, one thing that makes a difference is the posting timing on YouTube. 

In the ever-evolving world of online content curation, uploading your video at the perfect time has become the key to increasing views, engagement, and subscribers. 

Although many other parameters impact growth, YouTube post timing is at the forefront. No matter how good your video is, it is ineffective without engagement. 

Let’s see how you can grow on YouTube by identifying the answer to when to post on YouTube.

How does the best posting time on YouTube work differently

Timing is everything on YouTube. The time you post and the time people watch and engage determine the success of your video. YouTube’s algorithm is more likely to organically promote your content when it receives high engagement at a specific time. 

Videos that receive likes, comments, and shares shortly after being posted receive high priority to reach a wider audience than videos that do not get any engagement. Your efforts are ineffective when people do not engage with your content, even if it is value-packed. 

So, you must identify the right time to post on YouTube to get more views and attention from viewers. 

Let’s say you create cartoon videos for kids, and there are several reasons why you should post in the morning or evening during the weekdays. 

There is a high chance that most kids leave for school on weekdays. The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. 

Posting at odd times, like in the early afternoon or late evening, may not be favorable because kids will be attending school or sleeping. When you post during peak hours, your content reaches many kids and holds them on your video, increasing the watch time. 

However, this is not the only case with other industries and niches. There are a few things that trigger engagement on YouTube. Try answering these questions to get a grip on your current status. 

• Is your video lengthy or short?
• Is your title grabbing attention?
• Is your thumbnail neutralized or more attractive?
• Do you talk about what your reader exactly wants?
• Did you choose a topic that is ever-green or growing?
• Did you include the relevant keywords and meta tags?

How to find when is your best time to post on YouTube

Several ways are available to find the best time to post your content on YouTube. Some prominent methods include:

1. YouTube Studio

A tool from YouTube itself, YouTube Analytics, should be your first to-go choice. It gives detailed information on crucial parts you might need to audit your content strategy. Go to your channel’s dashboard and click on “Audience.” 

Here, you will find valuable data about your viewers’ activity, including the days and times they are most active, the location they watch you from, and more. Use this information as a starting point to identify potential posting times.

2. Trial and Error 

What works for one person might not work for you. So, there is no better way than to experiment to find the best one that works for you. A few tracking platforms might only give you analytics once you reach a certain number of views or subscribers. 

In such circumstances, try posting at different times over a few weeks and tracking the progress. Monitor your video’s performance and note when it receives the most views, likes, and comments. Over time, you will arrive at a point where it is best for you to post. 

3. Competitor Analysis 

Other creators sharing similar interests and audiences with you can be the best source to identify the best YouTube posting time. Keep an eye on when your competitors post their content. 

Since you both share similar interests in several aspects, there are chances that their best time might also be for you. While it is essential to be unique, analyzing their timing can provide valuable insights into your target demographic’s online behavior.

4. Geographical Location

When your audience is across the globe, try to find different times to post in a day. For instance, posting in the afternoon in India for the US audience might be at midnight in the US, which is not the perfect time. 

Post at different times, addressing your target audience in various parts of the world. So, posting when a significant portion of your viewers are awake and online can produce better results.

When is the best time to post on YouTube

There is no one perfect time to post on YouTube. Industry experts and their research reports say there are several best times to post. Here’s what they say. 

According to a study conducted by SocialPilot, the best time to post on YouTube each day of the week is:

• 2:00 p.m. to 4:00 p.m. on weekdays so that your videos get indexed by YouTube and appear on the feed of your visitors when they come online between 6 p.m. and 9 p.m.
• 9:00 a.m. to 11:00 a.m. on weekends because many people wake up late on weekends and spend more time on social platforms like YouTube.

Here’s what TubeBuddy has to say:

• 3:00 p.m. to 6:00 p.m. on weekdays because posting 1 or 2 hours before the peak watching hours can get your videos into the feed and increase the viewer’s rate. 
• 9:00 a.m. to 11:00 a.m. on weekends since most people will be more active in the late morning before taking a nap in the afternoon. 

After surveying 1200+ marketers, Hubspot says this:

6-9 p.m. and 3- 6 p.m. are the best posting times on Thursdays, Fridays, and Saturdays because people will be more active on these days and times. 

Mondays and Wednesdays are the least preferred posting days by marketers because:

• Mondays are the week’s start, and people go to work, which does not sound like Friday. They return home tired and frustrated. 
• Wednesdays are the deployment days—another hectic day. 

However, you must understand that these are the only research-based guidelines. Finding the best posting time totally depends on your industry and target audience. 

Pro Tip: What works for you might not work for others. Ensure that you experiment with your strategies before concluding.

How to use audience demographics for the best time to post on YouTube

Your audience determines the success of your content. To find the best YouTube posting time and to answer when to post on YouTube, you need to understand your audience better through audience demographics. Here’s how you can leverage this data to optimize your posting time:

1. Age and lifestyle

Age and lifestyle contribute significantly to finding the best YouTube engagement timing. Viewers’ age groups and lifestyles tell you when they are active and inactive so you can post accordingly.

For instance, let’s say you are targeting students. Evenings and weekends might be ideal posting times since students will be free from school and resting at home. For a working professional audience, lunch breaks and evenings may work better, as they only get free during those times. 

2. Location

Check where most of your audience comes from. It is crucial because you might be on different continents where the time difference might be huge. If you post in your place at the right time, it might be in the evening or morning for your audience.  

If your audience is predominantly from a specific region or country, aim to post during peak hours in their local time. Follow the same strategy when you have a distributed audience. Try different times and automate the posting schedules. 

3. Content-Type and Engagement Pattern

The niche or type of your content plays a predominant role in determining the best YouTube posting time. Choose a topic in which your audience might be interested. Talking about gambling when your audience is in the gaming field might drive them away. 

Also, analyze when your audience engages with your content. Schedule your uploads accordingly if you notice a surge in comments and likes within the first few hours after posting.

How to track YouTube analytics on Keyhole 

Now that you know the essential information to understand your YouTube channel better, let’s look at how you can track your YouTube Analytics using Keyhole. 

From understanding social media channels to monitoring your YouTube metrics, Keyhole is a multi-feature platform where you can access the basic information you need to start your journey or glance at the most crucial metrics. 

• Trackers: Through the tracker feature, you may monitor stats not only for your channel but also for any number of YouTube channels, hashtags, or keywords.
• Optimization Techniques: With proper observance, you will get information about the engagement on your channel. Through this, you will better understand the best times to post your videos, how long they should be, which tags receive the most views, how many tags to use, and the daily average of views.
• Influencers Tab: To help you better analyze the impact that influencers and collaborators bring to your channel, you can use influencer-tracking tools. 

Wrapping up

Growing on YouTube is all about the timing, the timing you post, and the timing people engage with your content. Several parameters come into play when finding the best time for views on YouTube. Above all, understanding your audience better is crucial. 

By implementing these strategies and experimenting with your post schedules, you can find an answer to when to post on YouTube by getting your content to a larger audience. 

If you are looking for the right tool to optimize your YouTube post timing, consider using Keyhole. With Keyhole, you can dig deep into understanding your audience, posts that performed better, watch hours, engagement rates, meta tags, and more.  So, let’s get you started on your YouTube journey.

Author

Mona is a content marketing specialist with over 4 year of experience who is currently working with Saasit.in in creating engaging and effective content for various SaaS companies. She likes researching topics related to B2B and SaaS.

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The post When Is The Best Time To Post On YouTube appeared first on Keyhole.

The use of Twitter for many things has also made Twitter able to provide jobs and generate income. Undoubtedly, Twitter is such a great income-generating platform!

But knowing how to use it correctly is essential to get the best out of it. For instance, while Twitter currently has 280 characters of space available, it doesn’t mean you have to use it totally. 

It is advised that one’s post should not be less than 100 characters as tweets of this length or shorter have a 17% greater chance of engagement than longer ones. 

Also, while you may want to bombard your followers with promotional content about your company, the 80/20 rule is advised to get the best out of Twitter. This means 20% promotional content is okay to get your products across, as 80% of information or knowledge-impacting content will keep them around to see the 20% promotion. 

While there is no one way fits all approach for all Twitter accounts, the general rule is getting engagement which can then be converted to whatever the account owner needs. In this article, we’ll discuss what’s the best time for sharing posts on Twitter.

How to detect the best time to post on Twitter

Different Twitter accounts have different times that are great for posting content. Therefore, it is essential to know what to look out for when trying to learn the best time to post on your account.

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter:

• Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement.
• Learn about your audience─ know when they will likely navigate their Twitter feeds and plan your posts accordingly. 
• Monitor your engagement and posts, as only your account data can tell you the best time to post on the account. 
• Post consistently to have a solid online presence. 
• Check your Twitter analytics for information.
• Keep trying different approaches until you get the best
• Polish your technique and get the best of it!
• Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement.
• Learn about your audience─ know when they will likely navigate their Twitter feeds and plan your posts accordingly. 
• Monitor your engagement and posts, as only your account data can tell you the best time to post on the account. 
• Post consistently to have a solid online presence. 
• Check your Twitter analytics for information.
• Keep trying different approaches until you get the best
• Polish your technique and get the best of it!

What are the best times to post on Twitter?

There is no one-fit-all approach to determining the best time for posting. However, research has been done using available data, and some deduction has been made as to when it is best to post depending on certain factors. 

For instance, there are better times to post on different days. You can also determine the time to post depending on the type of content you run on your account and your target audience. The purpose of a tweet can also decide when it should be published. Knowing all these details, millions of people worldwide managed to get a dream job from childhood. 

Social mentions indicate how your target audience perceives you as a brand. Are they talking negatively about your customer service, or are they happy with your latest feature updates?

Moreover, social mentions give away a handful of insights. Some of them are:

Best time to post depending on the day

Different days have what they are known for. For instance, Fridays, Saturdays, and Sundays are freer for most people than Mondays, Tuesdays, Wednesdays, and Thursdays. This is because most workplaces close early on Fridays and do not open on Saturdays and Sundays. 

Unlike what many may think, weekends are not such productive days to post for maximum engagement. However, the education sector gets good traffic these days, and it is advisable they post between 5:00 pm to 9:00 pm. 

So, if you must post on a Saturday, you can schedule your tweets between 9:00 am to 10:00 pm. A must-post tweet should be planned between 9:00 am and 12:00 pm.

Furthermore, the best time to post on Monday is around 8:00 am to 4:00 pm, and for Tuesday is around 9:00 am to 4:00 pm. 

The best time for Wednesday is 8:00 am and 3:00 pm, and Thursday is between 8:00 am and 1:00 pm. As Friday officially kicks off the weekend, the best time for posting on Friday is 9:00 am to 12:00 pm. 

Best time to post for maximum exposure

The purpose of a particular tweet can also dictate when it should be posted. For instance, posting content that aims to reach more people at certain times is advisable. 

You should publish a post you want to use to gain more clicks around 2:00 am and 3:00 am, as the highest number of clicks comes between 2:00 am and 4:00 am. 

However, a post you publish around 9:00 am to 1:00 pm will likely get the fewest clicks. 

Best time to post for likes and retweets

If you want your post to be liked and retweeted, publish it around 8:00 pm and 11:00 pm. 

Research has shown that 9:00 pm is the best time for a tweet posted in the US to receive likes and retweets. Between the three hours mentioned above to guarantee you a high number of likes and retweets, 9:00 pm and 10:00 pm are social managers’ favorites. 

Best time to post for consumer goods sellers

Apart from targeting when to post, depending on the day and reasons for posting, another thing to be targeted when posting is what the post is about. 

For instance, Twitter is also an avenue for sellers to promote their goods, offer customer services, and spread positive reviews. However, Twitter is not only meant for goods; you can also use it to get your services across. 

Therefore, there are times when each good, service, or industry thrives the best on Twitter, which has been researched and the result compiled. 

For instance, the best day to post is Sunday. If you want to maintain a constant content calendar, including promoting and sharing knowledge about consumer goods, the best day to post is Sunday. 

Best time to post for media businesses

As with many things, the media has moved from its traditional source to different online platforms. 

For instance, many media houses now have websites and social media pages where they share their news, get ideas constantly, monitor conversations, and broaden their reach. 

Therefore, it has become more important for media businesses to know the best time for posting their content. 

The best day for media businesses is Thursdays and Fridays. This makes Thursdays and Fridays their only posting time. Posting from 7:00 am to 4:00 pm has also shown great turnouts. Saturday is the worst day to post content for media businesses. 

Best time to post for financial businesses

As with media businesses, financial businesses have also taken a bite in technology, making Twitter a global space for interested players. 

It has also become famous for discussing the things happening in the financial world. Like hashtags, financial symbols that can work in search and exposure have also encouraged this growth. 

Therefore,  Twitter is a place to be if you want your financial businesses to grow globally, breaking geographical restraints. 

However, this can only happen if you have a team of social media experts available with a strategy to handle the differences and varieties of groups or multiple local accounts with a constant tone. 

The best time to tweet for financial businesses is between 8:00 – 5:00 pm on Tuesdays, Wednesdays, and Sundays. Among these days, Tuesday is the best day to post on Twitter for financial businesses, while Saturday is the worst. 

Best time to post for technical businesses

Unsurprisingly, people in tech have seen Twitter as a platform to pitch their tenth and make their own. The platform is built with technology and has many tools to help people make a robust Software as a Service (SaaS) space. 

As with other businesses and sectors, there are great days and worst days for SaaS Twitter. Working hours are the best times to post on Twitter, making 7:00 am to 1:00 pm on Tuesdays to Fridays the best time to post. 

But Tuesdays and Wednesdays give the most results these days. Meanwhile, Saturday is the worst day to post on Twitter for SaaS businesses. 

Also, you should always post optimal things on your account to keep your content relevant and visible to the targeted audiences. 

Many SaaS businesses have relied on video content and use an explainer video company to help them produce high-quality and professional videos. This proved to be an effective way to attract the audience’s attention and boost their conversion rates.

Best time to post for healthcare industry

Twitter has become a mini health center tutorial and consultation platform. Some experts have made it a duty to drop meaningful health advice, tips, and nuggets on the platform to help people manage their health. 

Similarly, online clinics have made diagnoses and recommendations on the platform, making it easier and simpler for people to get health services at their fingertips and serving as a first point of contact before the hospital. 

Some health providers also use Twitter analytics tools to provide answers, regulations, and customer service to their customers. Therefore, it is not surprising 21.6% of Twitter users are health-related businesses. 

The best days to post health content on Twitter are Mondays to Fridays, between 8:00 am to 3:00 pm. 

Best time to post for education industry

The engagement level for the education sector is scattered in bits throughout the week, making Wednesdays and Saturdays the best day, from 8:00 am to 9:00 pm. The best day remains Saturday, while the worst day is Sunday. 

What are education institutions doing on social media, you may ask? The answer is a lot! Schools and formal education institutes use Twitter to connect with their students, keep in touch with their alumni, disseminate information, and reach out to parents. 

Best time to post for entertainment and recreation sector

As thought by many, Twitter isn’t a space swarming with entertainers. Instead, people in the entertainment industry prefer its counterpart, Instagram. For instance, Instagram is built for images, making it an ideal place for celebrities as their growth is based on their appearance. 

Also, Instagram has more people than Twitter as it is more relaxed than the latter, where the talks are more serious. However, this does not mean Twitter is not accommodating to celebrities. There are still a large number of entertainers on the platform. 

Therefore, research has shown that the best time for an entertainer to post is 8:00 am to 1:00 pm on Mondays to Fridays, with Fridays being the best day. However, the worst days for a recreation post are Saturdays and Sundays.

Find your best time to post on Twitter using Keyhole

Now you can schedule unlimited posts using Keyhole and it’ll recommend you the optimal times to post. It studies your data to recommend timings when your audience are most active.

You can access this from the Profile Analytics tab, under the Optimization tab. Just select your profile and date range and you’ll see the following:

• No. of posts
• Engagement
• Avg. engagement per post
• Impressions
• Engagement rate
• Optimal time to post
• Best time to post day wise
• Optimal post length
• Top hashtags by engagement
• Optimal number of hashtags
• Average engagement by day

The best part it is all done automatically. You are spared of all the hardwork and yet you’ll be able to enjoy maximum engagement opportunities with Keyhole.

Conclusion

Twitter is one of the most popular social media platforms of today. With over 450 million worldwide, Twitter has a broad base that can be tapped into for many things.

However, timing is one of the most important factors to consider to get the best out of your content. Hence, you should know the best time to post on Twitter and other social media apps for maximum engagement.

Take advantage of Keyhole’s 14-day free trial to learn more about your best time to post on Twitter. Don’t miss the chance to make your social media presence more visible!

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The post What Is The Best Time To Post On Twitter In 2024 appeared first on Keyhole.

A 20-second video clip can be just the ticket to captivating your followers. But simply posting and hoping for the best will not get you far. If you want to draw in the largest number of people, you need to pick the right time.

But when is the best time to post Reels? We’ll answer that question and more in this article.

Importance of timing for Instagram Reel posts

Ultimately, the objective when using Instagram, like on other social media platforms, is to appease the algorithm. And the algorithm likes posts that are getting a lot of attention. To draw in a new audience, you first need to ensure you’re reaching your existing audience.  

Instagram has around 1.35 billion users spread across the world. And, of course, these users will be in different time zones. While you posted at 3 pm, it will be 5 am for some users. You might miss views on your Reel, not because your post wasn’t interesting enough, but because users weren’t around to see it.

The goal should be to ensure you pick the right time to reach your audience. If you manage that, you’ll appear on the Explore Page (see image below) and expand your follower list. 

Factors that determine the optimal time to post Instagram reels

Just as it’s important to know the right time to be making outbound calls to maximize your chances of closing a deal, knowing the best time to post Instagram reels can help supercharge your business. 

So, let’s discover what you should focus on if you want to nail that sweet spot where your Instagram reel can get the visibility and engagement that you’re looking for.

1. Target audience preferences and demographics

The demographics and individual preferences of your audience should determine how you post. Is your content designed for an older demographic who is retired? If so, they will probably be online at a different time compared to a younger demographic that works. Other demographic factors, such as nationality, should play a big part in determining your posting time. 

Is your target audience located in the same country as you? If not, you’ll need to account for differences in time zones and culture. For instance, in Spain, employees have a ‘siesta’ – people work from 9 am to 2 pm and 5 pm to 8 pm. If a large section of your audience is located here, you’ll need to consider this gap. 

The best way to get to know your audience is with thorough research. Why not run a focus group and talk to followers directly? 

2. Posting frequency and peak usage times

Posting Reels can be a delicate balance. On the one hand, you want to engage your audience. Conversely, you want them to retain interest by posting less often. A good rule of thumb is to post no more than two times per day. 

When you do post, try to avoid ‘peak times.’ This might sound counterintuitive – peak time is when most people are online. But peak time is also when most people will be posting. If you’re not careful, your Reel will be lost in a sea of content. 

To avoid this, pick a time when traffic is moderate. Your content has a better chance of standing out without being buried. Posting between 10 am and 3 pm is typically considered the best time (although, as mentioned, this may be different for your audience).

3. Utilizing Instagram insights for engagement and reach

Posting without data is like traveling without a map. You won’t know precisely how to reach your destination. Data will be key for finding the best time to post your Instagram Reels. This is where an Instagram feature called ‘Insights’ comes in handy. 

Insights is a tool that lets you dig deep into your posts to learn how audiences respond to them. You can create better, more engaging posts by keeping a close eye on insights.Insights can be an excellent tool for finding the best time to post. Utilizing Insights, you can spot the posts generating the most engagement.  

4. Experimenting with various posting schedules

There’s no correct answer about when you should post. As mentioned, the solution involves understanding the patterns of your audience. One way of understanding patterns is through experimentation with posting. Many businesses get into the habit of constantly posting simultaneously – but this approach only works if your posts are gaining traction. 

Try posting at different times throughout the day. Not every post will work, but you’ll notice that some are more popular than others. Keep experimenting until you find a time that brings the most amount of attention. 

Best practices for posting Instagram reels

Finding the best time to post Reels is a great first step. But alone, it isn’t enough to guarantee success. Let’s explore some best practices for creating your Reels.  

1. Choose quality over quantity

An easy mistake is pumping out posts. You want to gather as much engagement as possible. Why not give your audience lots of content to enjoy? While this approach might be tempting, it is a mistake. With too much content, your audience might start to get fatigued and become less interested. 

Not only that but by constantly releasing content, how can you guarantee quality? To keep up with the demand of constant uploads, you’ll likely rush. At the end of the day, you’ll produce a product that neither you nor your audience are happy with. 

Instead, prioritize quality over quantity. Research the latest trends, and get to know the kinds of content that your audience responds to. 

Building higher quality posts, rather than rushing, is more likely to engage your audience.

2. Post regularly and consistently

Quality over quantity is important, but consistency is also crucial. Of course, releasing regular, high-quality work is more easily said than done. To ensure consistency, try to bear some of the following points in mind:   

• Stay relevant – Creating Reels that cover outdated topics isn’t likely to get very far. Try to always stay up to date and cover the most relevant subjects. 
• Plan ahead – Creating regular content can be demanding. Without a preplanned schedule, you’ll struggle to keep up with the demand for content. Always plan ahead – remember, you can schedule stories on Instagram so you don’t miss an upload. 
• Use hashtags – Make sure you’re always reaching the right people. Hashtags help you to find people that are likely to be interested in your Reels. 
• Be connected – If you’re running your Instagram account alongside a team, make sure everyone is on the same page. Share content ideas and ensure schedules are aligned. 

3. Monitor analytics on a regular basis 

As mentioned, data is king on social media. But Instagram Insights can only tell you so much. To get the best insights, you need the right analytics tool.

Keyhole is an all-in-one social media analytics tool. With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly. You can make more data-driven decisions, ensuring you create posts that land with your audience. 

Below are just some of the features included in Keyhole: 

• Know what your audiences think about you – You can discover the sentiment behind every brand mention. Not only that, but you can see how it changes over time and why.

• Analyze your profile growth & engagement – See key social media insights and monitor growth, all from the comfort of your dashboard.

• Optimize your social media strategy – Get personalized, real-time insights. 

4. Keep up to date with current trends

Social media is a popularity contest – Keeping on top of trends is key if you want to stand out. Always try to be plugged into what people are talking about on social media. Consider how popular topics can inform your content creation. 

If you sell VoIP solutions, this could be the perfect chance for you to post a reel to showcase your latest online phone system and demonstrate how it works to keep remote teams connected and performing at their best.

At the same time, though,just because something is trending doesn’t automatically mean you should post about it. Your audience wants content that is relevant to their interests. Jumping on the latest trend can appear opportunistic. 

Conclusion

Instagram Reels are a fantastic tool for building up an audience. But there’s no point putting time and effort into your posts if no one sees them. That’s why it’s so important that you post at the right time. 

Today, we’ve tried to help you answer the question, ‘when is the best time to post reels?’. Let’s recap some of the key points: 

• Always keep the demographics and preferences of your audience in mind.
• Avoid posting during peak hours, and instead, go for periods of moderate traffic. 
• Make the most of analytics tools like Keyhole to get the best insights. 
• Experiment with posting times to find the optimum time for posting. 

Bear these points in mind, and you’ll surely attract an audience. So, why not get to work? 

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The post When Is The Best Time To Post Reels On Instagram appeared first on Keyhole.

As per the latest social media statistics, LinkedIn witnessed an outstanding 22% engagement soar in 2022. It transformed with newer updates to ride the waves of video content. 

The platform also exhibits 2X conversion rates from that of other social media platforms. No wonder why more than 90% of marketers are active on LinkedIn to boost brand awareness and win leads. 

That being said, it isn’t a rosy venture. Marketing on such a promising platform requires some serious planning and strategy in place. LinkedIn will shower you with an organic reach like none other if done right. 

Sharing genuinely good content is mandatory, but posting it at a time when your target audience is actively scrolling is another underutilized hack. And this is exactly what we’ll talk about in this blog. 

Let’s see how you can amplify your LinkedIn presence with just one small twist and reap the rewards like a pro. 

Why does it matter when you post on LinkedIn?

Timing is everything when it comes to getting your content seen and engaged. Finding the best time to post on LinkedIn can make a huge difference in your campaigns’ success and your business’s growth.

Let’s say you’re a B2B company providing enterprise cloud computing solutions or POS systems. You’ve been using LinkedIn to promote your products and services, but you’re not seeing much engagement. By doing some research, you find out that your target audience (IT professionals and decision-makers) is most active on LinkedIn during business hours, especially on Wednesdays and Thursdays.

So, instead of posting about your products at random times throughout the day, you start scheduling your posts to go out during those optimal times. Suddenly, you start getting more clicks, generate leads, and increase conversions! By finding the best time to post on LinkedIn, you were able to get your content in front of more of the right people at the right time.

Finding the best time to post on LinkedIn is like hitting the bullseye in darts – you’re more likely to get the results you want! 

Top factors that impact the best time to post on LinkedIn

When it comes to finding the best time to post on LinkedIn, there are several factors to consider. Here are some of the top things to keep in mind:

1. Find your tribe

The first and most important factor to consider is your target audience. Who are you trying to reach with your content, and when are they most active on LinkedIn? For example, if you’re targeting business professionals, they are most active on LinkedIn during business hours.

2. Study your industry

The industry you’re in can also impact the best time to post on LinkedIn. Different industries have different work schedules and habits, which can affect when people are most likely to be checking their LinkedIn feeds. For example, if you’re in the finance industry, you might find that your audience is most active on LinkedIn in the morning when they’re checking the news.

3. Consider multiple time zones 

The time zone you’re in (and the time zone of your target audience) is also an important consideration. If you’re based in New York, but your target audience is in London, you’ll want to adjust your posting schedule to ensure your content is being seen at the right time.

4. Experiment with content types

The type of content you’re sharing can also impact your best posting time. For example, if you’re sharing career advice, you might want to post during business hours when people are most likely to be thinking about their professional goals.

On the other hand, if you’re sharing industry news or thought leadership content, you might find that posting outside of business hours works better.

Make sure to also check out what your competitors are doing on LinkedIn! Take a look at their profiles and see when they’re getting the most likes, comments, and reposts. It might require some testing to determine the ideal posting time, but it’s definitely worth giving it a shot.

When is the best time to post on LinkedIn each day of the week?

Surprisingly, there are actually multiple optimal times to post on LinkedIn, depending on your target audience. Fortunately, several studies have been conducted to determine the most effective posting times for different groups of users. 

Here are some of the most influential findings:

As per Influencer Marketing Hub, consider the following timings:

• Posting on LinkedIn on Wednesday between 8–10 AM can be effective because it’s midweek, and people will likely check their LinkedIn feeds before starting their workday. This is a good time to post informative and educational content, such as industry news, tips, and insights.
• Thursday is another good day to post on LinkedIn. Posting at 9 AM can help you reach your audience as they check their LinkedIn feeds before starting their workday. Posting between 1–2 PM can be effective because, during the lunch break, people are likely to check their LinkedIn feeds. This is a good time to post content related to career development, such as job listings, interviews, and success stories.
• Posting on LinkedIn on Friday at 9 AM can be effective because it’s the end of the workweek, and people are likely to check their LinkedIn feeds before starting their day. This is a good time to post motivational and inspirational content, such as quotes, success stories, and personal development tips.

SocialPilot did a similar study, and here are the main takeaways: 

• On Monday, 11 AM is a good time to catch people checking their email and social media accounts as they start their workday. 
• Share posts between 6 AM to 8 AM on Tuesday before people start their workday and check their social media accounts. Wednesday at 12 PM is a great time to post on LinkedIn as people usually take a break from work and scroll through their social media accounts during their lunch hour. 
• On Thursday, 2 PM is a good time to post as people are often winding down from their workday and checking their social media accounts. 
• Friday at 8 AM is similar to Tuesday and is the best time to draw your audience’s attention. 
• For early birds, Saturday from 4 AM to 5 AM is a good time to catch up with those who are up and checking their social media accounts before they start their day. 
• On Sunday at 6 PM, people usually wander down from their weekend activities and check their social media accounts before the start of the new workweek, making it a good time to post.

Digital Scholar shares their findings, and here are their best estimates:

• The best time to post on LinkedIn is during work hours on weekdays.
• Optimal posting times are Wednesdays from 8-10 AM, Thursdays at 9 AM and 1-2 PM, and Fridays at 9 AM.
• Most professionals check their LinkedIn accounts early in the morning before starting their workday or during their morning break.

It’s important to keep in mind that these times may not be the best for every business or industry. To find the best time to post on LinkedIn for your specific audience, you can use LinkedIn Analytics to track your engagement metrics and experiment with different posting times.

What are the average best times to post on LinkedIn?

You don’t have to do the digging yourself – we’ve got you covered. Check out our roundup of the best times to post on LinkedIn.

How to determine the best time to post on LinkedIn?

To determine the best time to post on LinkedIn, here are some tips based on available research:

1. Analyze your LinkedIn analytics

LinkedIn provides insights into your audience’s demographics, interests, and activity. By analyzing this data, you can determine when your audience is most active on LinkedIn.

It’s important to analyze your own LinkedIn data to determine the best time to post for your business. You can access your LinkedIn analytics dashboard by clicking the “Profile” icon at the top of your LinkedIn homepage and selecting “Analytics” from the dropdown menu.

2. Experiment with different posting times

Try posting at different times of the day and week to see what works best for your audience. Keep track of your engagement rate to determine what posting times are most effective.

Use Keyhole to schedule unlimited posts on different days and times. Check your profile analytics to find the engagement pattern and optimal time to post.

3. Compare your present with your competitors

The best way to find your optimal times to post is by analyzing your fellow competitors. Track their LinkedIn profiles and see when they are reeling in engagement. Study their LinkedIn marketing strategy and build one for yourself.

Keyhole lets you add multiple profiles under Profile Analytics. It shows the vital LinkedIn metrics and shows you a daily breakdown of engagement. Plus, you can also use the QuickTrends feature to compare your overall performance with your competitors. 

What about the posting frequency? 

The optimal posting frequency for different types of content on LinkedIn depends on the type of content and the audience you are targeting. Here are some general guidelines based on the available research:

1.  Short-form posts are the most common type of posts on LinkedIn, typically ranging from 30 to 250 words. Post at least once per business day or about 20 times per month.

2. Long-form posts are more in-depth articles that are published on LinkedIn’s publishing platform. You should aim to publish one long-form post per week.

3.  Videos are becoming increasingly popular on LinkedIn. Try posting at least one video per month. 

4.  Images are a great way to grab attention on LinkedIn. Share at least one image or carousel post per week. 

It’s important to keep in mind that these are general guidelines, and the optimal posting frequency may vary depending on your audience and the type of content you are sharing. You should also monitor your engagement metrics to determine what posting frequency works best for you.

Final words

Ultimately, finding the best time to post on LinkedIn is all about understanding your audience and their habits. By considering these factors and experimenting with your posting schedule, you can maximize your engagement and reach more of the right people with your content.

If you’re looking to optimize your LinkedIn posting strategy, consider trying out Keyhole’s free trial. With Keyhole, you can track your LinkedIn metrics, monitor your competition, and get insights on the best posting times for your audience. Book a demo today and take your LinkedIn strategy to the next level!

Related Articles:

10 LinkedIn Analytics Tools [Free + Paid] To Measure Your Engagement

When Is The Best Time To Post On Twitter?

The post When Is The Best Time To Post On LinkedIn? appeared first on Keyhole.

Since then, Twitter is always making headlines. Apart from that, Twitter is the tool that will inject life into your branding. Most big brands use Twitter for engrossed conversations with their target audience. 

Believe it or not, some of the famous marketing campaigns like Wendy’s 18 million retweet quest have taken place in random tweets. The latest social media statistics reveal that 450 million people are active on Twitter monthly while 6000 tweets are posted every second. 

Did you just smell branding brewing in here? Absolutely! 

Since so many tweets are being shared each second, it is equally difficult to grab your audience’s attention. That’s where you’ll need a blueprint to find the best time to post on Twitter. 

Just adding popular hashtags can only amplify your reach to some extent. The real secret lies in optimizing your effort toward Twitter marketing strategy with a proper posting agenda. 

Without any further ado, let’s get started. 

Why does it matter when you post on Twitter?

Finding the best time to post on Twitter can greatly affect how many people see and engage with your tweets.

Let’s say you run a business selling handmade jewelry on Etsy. You’ve been using Twitter to promote your products, but you need to see more engagement. By researching, you find out that your target audience of young women interested in fashion and accessories are most active on Twitter between 6-9 PM on weekdays.

So, instead of tweeting about your products at random times throughout the day, you start scheduling your tweets to go out during that time frame. Suddenly, you get more likes, retweets, and click on your links! 

By finding the best time to post on Twitter, you are guaranteed to get your content in front of more people at the right time. 

Top factors that impact the best time to post on Twitter

Now that you know posting on Twitter at the best time for maximum engagement is crucial, here are a few key factors to consider to determine your best posting time:

1. Identify the audience you want to reach

The first thing to consider is who your target audience is and when they are most active on Twitter. For example, if you’re targeting college students, they are most active on Twitter in the evenings and on weekends.

2. Figure out the time zones  

The time zone you’re in (and the time zone of your target audience) can also impact your best posting time. If you’re based in New York, but your target audience is in California, you’ll want to adjust your posting schedule accordingly.

3. Which industry do you belong to

The industry you’re in can also impact the best time to post on Twitter. For example, if you’re in the tech industry, your audience is most active on Twitter during business hours.

4. Type of content you want to share

The type of content you’re sharing can also impact your best posting time. For example, if you share news updates, you should post during the day when people are most likely to check Twitter for the latest headlines.

When is the best time to post on Twitter each day of the week?

To be honest, there isn’t just one single “best” time to post on Twitter. However, there have been several studies that shed light on the most effective posting times for different target audiences. Some of the most common ones are as follows:

ContentStudio team shared their internal data and concluded the following:  

• The best times to post on Monday are between 2 PM – 4 PM EST and 10 AM EST to reach your audience during their morning commute or when they first start their workday. 
• Post on Tuesday at 1 PM EST and 3 PM EST to reach your audience during their lunch break.  
• Posting at 7 PM EST will show your tweets on the feed for the audience during their leisure time in the evening while posting at 12 AM EST can help you reach your audience during their late-night browsing.
• Tweet at 12 AM EST and 10 AM EST on Thursdays. Posting at 12 AM EST can help you reach your audience during their late-night browsing. 
• The best times to post on Friday are at 6 PM EST and 2 PM EST. 
• Posting at 7 PM EST will show your tweets on the feed for the audience during their leisure time in the evening, while posting at 12 AM EST can help you reach your audience during their late-night browsing.
• The best times to post on Sunday are 10 AM EST and 3 PM EST. 

According to the data from CoSchedule’s research, the best times to post on Twitter in 2023 are as follows:

• The top 5 best hours to post on Twitter are 9:00 AM, 10:00 AM, 12:00 PM, 1:00 PM, and 3:00 PM.
• The worst 5 hours to post on Twitter are 1:00 AM, 4:00 AM, 5:00 AM, 2:00 AM, and 3:00 AM.
• The top 3 best days to post to Twitter are Wednesdays, Tuesdays, and Fridays.
• The worst 3 days to post to Twitter are Sundays, Mondays, and Saturdays.

Below are insights for the best time to post on Twitter from Statusbrew:

• The optimal time to post on Twitter is between 8:00 AM to 10:00 AM and 6:00 PM to 9:00 PM on weekdays.
• Tuesdays, Wednesdays, and Thursdays are generally the best days to post on Twitter.
• Posting during weekdays rather than weekends may be more effective for engaging with professional audiences.

It’s important to keep in mind that these times may not be the best for every business or industry. To find the best time to post on Twitter for your specific audience, you can use Twitter Analytics to track your engagement metrics and experiment with different posting times.

What are the average best times to post on Twitter?

We’ve done the research for you, saving you time and effort. Here’s a roundup of the optimal times to post on Twitter.

How to determine the best time to post on Twitter?

Determining the best time to post on Twitter can be crucial for maximizing your engagement rate and reach. Here are some tips for determining the best time to post on Twitter:

1. Analyze your Twitter analytics

Twitter provides insights into your audience’s demographics, interests, and activity. By analyzing this data, you can determine when your audience is most active on Twitter.

Go to your Twitter Analytics dashboard and click the “Tweets” tab to see your tweet activity. Analyze the graph of your tweet activity by hour of the day and day of the week to determine the best time to post.

Read More: 27 Best Social Media Analytics Tools For Marketers (2024)

2. Monitor your competitors

Keep an eye on when your competitors are posting on Twitter and how their engagement is. This can give you an idea of when your audience is most likely to be online.

You can use Keyhole to track their profiles and campaigns. You’ll also know what time they are posting and how their campaigns perform over time. 

3. Experiment with different posting times

Try posting at different times of the day and week to see what works best for your audience. Keep track of your engagement metrics to determine what posting times are most effective.

Use Keyhole to schedule unlimited tweets at different time zones. Check your optimal posting time from the Optimization tab and find your most engaging content type as well. 

By taking the time to determine the best time to post on Twitter, you can increase your engagement and grow your Twitter following.

Read More: When Is The Best Time To Post On Facebook?

What about the posting frequency? 

Based on the research, here are some general guidelines for the optimal posting frequency for different types of content on Twitter:

1.  Post between 2 and 3 tweets per day. That’s almost 15-20 tweets in a week. 

2.  Retweeting other users’ content is a great way to engage with your audience and share relevant content. Retweet at least once per day.

3.  Engaging with your audience through replies can help build relationships and increase your visibility on Twitter. Aim to reply to at least one tweet per day.

Bonus: Hashtags can help increase your visibility on Twitter like magic. Use at least one or two hashtags per tweet to improve your visibility. 

It’s important to keep in mind that these are general guidelines, and the optimal posting frequency may vary depending on your audience and the type of content you are sharing. You should also monitor your engagement metrics to determine what posting frequency works best for you.

Final words

In the end, remember to keep your content relevant and engaging for your target audience and use appropriate hashtags to increase your post’s visibility. The best time to post will only bring you reach, but it’s the quality that will decide your engagement scores. 

If you’re looking to optimize your Twitter strategy, consider trying out Keyhole’s free trial. With Keyhole, you can track your Twitter metrics, monitor your competition, and get insights on the best posting times for your audience. Book a demo and take your Twitter strategy to the next level!

The post When Is The Best Time To Post On Twitter? appeared first on Keyhole.

Despite the backlash of being banned in several countries, TikTok’s popularity stayed deep-rooted. All thanks to the super catchy content format that potentially changed how users used social media forever. 

As per the latest social media statistics, 90% of users open the app daily and spend an average of 52 minutes. If you are seeking attention, this is the platform for you. 

However, even though the app is infamous for keeping its users hooked, brands need help to go viral. It’s not like you post 5 videos and become an overnight sensation. 

There are several reasons behind it, like the quality of content, the time it was posted, the messaging and tone, relevancy, etc. 

In this blog, we will talk more about one vital factor guaranteed to improve your visibility and reach. 

Each time you are about to schedule a video to TikTok, we bet you’ll quickly google the best time slots. Here we have compiled a complete blueprint for that. 

Let’s take the plunge.

Why does it matter when you post on TikTok?

Before discussing the timings, it’s crucial to understand the bigger impact behind doing so. Surely, you wouldn’t just do one more thing because it is considered the best practice. 

First off, TikTok’s algorithm prioritizes content that gets high engagement early on, so posting at the right time can help your videos get more views, likes, and comments. By sharing your content when your followers are most active, you increase the chances of appearing on their “For You” page and reaching a wider audience.

Posting at the best time shows that you’re in tune with your audience’s habits and preferences. It demonstrates that you’re making an effort to create content that resonates with them and that you value their time and attention.

Finally, posting at the right time can help you establish a consistent posting schedule, which is key to loyal follower growth on TikTok. When your followers know when to expect new content from you, they’re likely to engage with it and share it with their friends.

So, to maximize your TikTok potential and grow your following, pay attention to when your followers are most active and post your content accordingly.

Top factors that impact the best time to post on TikTok

No one size fits all. The same applies to the best time to post on TikTok. 

That’s why we list the top factors influencing your personalized timing and preference for posting on an engagement-dripping platform like TikTok. 

1. Audience insights

 It’s important to consider your target audience and their time zone. Think about when they’re most likely to be using TikTok and adjust your posting schedule accordingly. For example, if your followers are mostly in the US, you’ll want to post during peak usage hours in their time zone.

2. Profile analytics

Take a keen look at your analytics to see when your videos get the most engagement. TikTok’s built-in analytics feature provides data on when your followers are most active and engaged with your content. This information determines the best time to post for your specific audience. 

You can also use third-party tools like Keyhole to get even more detailed insights unavailable in the in-app dashboards. 

3. What’s trending

Another factor to consider is current events and trends. If a particular topic or challenge is trending on TikTok, posting content related to it at the right time can help your video gain traction and go viral. Make sure the content you post is not just a random take on the trend but should also be tweaked as per your niche. 

4. Posting schedule

It’s important to establish a consistent posting schedule. By consistently posting at the same time or times each day, you can train your followers to expect and look forward to your content, leading to a higher engagement rate and a more loyal following.

Now that you know what all factors go into play, let’s see what the experts have to say about this. 

When is the best time to post on TikTok each day of the week?

Please note that the best time to post varies depending on your target audience and industry, so it’s important to experiment with different posting times to see what works best for you. 

But here are a few slots to kick off with a winning posting regime. 

A study from Influencer Marketing Hub suggests the following:

• The best times to post on Mondays on TikTok are 6 am, 10 am, and 10 pm Eastern Standard Time (EST).
• If you plan to post on Tuesdays, aim for 2 am, 4 am, or 9 am EST to reach people during their morning commute or mid-morning slump.
• Wednesdays are best for posting at 7 am, 8 am, or 11 pm EST to capture users during their morning routine or before bed.
• Thursdays are optimal for posting at 9 am, 12 pm, or 7 pm EST to reach users during their mid-morning break or after work.
• Fridays are ideal for posting at 5 am, 1 pm, or 3 pm EST, as users are likely to be scrolling through their feeds during their morning routine or afternoon slump.
• Aim for 11 am, 7 pm, or 8 pm EST on Saturdays to capture users during their weekend downtime.
• For Sundays, the best times to post are 7 am, 8 am, or 4 pm EST, as users may be checking their feeds before starting their day or winding down for the weekend.

According to the data provided on Sprout Social, the best times to post on TikTok are on Tuesdays from 2 to 6 pm. They further advise to aim for 8–10 am or 2 pm to reach people during the morning or mid-afternoon. 

As per Later’s social media team, the best time to post on TikTok in 2023 is Monday to Friday at 1 pm PST. They also discovered that posting in the afternoons worked best for them. They tested posting only in the mornings initially, but as their audience grew, they saw that afternoons worked best for them.

Weekdays at 1 pm PST are also the best times to post on TikTok. However, upon further digging, they discovered that Thursdays and Fridays had the most engagement. As both days are right after mid-week, their audience is likely spending more time on the app heading into the weekend.

However, it’s always a good idea to remember that the recommended posting times are not set in stone and that experimenting with different posting times can help you find the best time to post for your audience. 

Don’t be afraid to try new things and see what works best for you!

What are the average best times to post on TikTok?

We took it upon ourselves to find out the best times to post on TikTok, and we’re excited to share our findings with you!

How to determine the best time to post on TikTok?

The best way to find out the optimal posting time for your TikTok account is by conducting experiments. 

1. Use TikTok Analytics

TikTok’s in-app analytics gives valuable insights into your audience’s behavior and helps you determine the best time to post. Tap the three dots in the top right corner to access your settings. Click on “Creator Tools” and then “Analytics” to view your TikTok analytics dashboard.

Head over to the “Followers” tab to see when your followers are most active on the app. This will show you a graph of your followers’ activity by day and hour.

Use this information to determine the best time to post your content. Aim to post when your followers are most active to maximize engagement.

2. Check your profile specifics

Sign up and connect your social media accounts to find the best time to post using a tool like Keyhole. Go to the “Optimization” tab and find your optimal time to post. You can also check out day-wise the best time to post and experiment with different posting times to find what works best for you. 

You can also view how much engagement your brand gets on TikTok and add filters of day and hour. Isn’t it amazing?

3. Spy on your competitors 

You can also find the best time to post by checking out your competitors’ or similar brands’ accounts. Look at when they post and what kind of content performs well.

You can use Keyhole to track multiple competitors’ TikTok profiles to get even more detailed insights. This will give you a baseline for your overall posting strategy, including the number of posts and engagement rate. Plus, You can compare your overall performance as well from QuickTrends.

4. Watch out for trends

Have any keywords or hashtags you want to track? Add them as trackers under Listening & Campaigns. Get the entire breakdown in engagement numbers like posts, impressions, and reach. Find influencers under influencer tab to see who are contributing most to your tracker. Finally, analzye sentiments and access top posts in a dedicated media wall to get a visual snapshot of your tracker.

What about the posting frequency? 

When it comes to posting on TikTok, frequency is key! While the median posting frequency on TikTok is lower than on Instagram, there’s no set rule to how often you should post. It depends on your target audience, content niche, and current trends on the platform.

Generally, posting 1 to 3 times per day is a good idea to keep your audience engaged. But remember, quality is more important than quantity. Focus on creating high-quality and engaging content rather than posting frequently just for the sake of it.

Interestingly, accounts that post more frequently tend to have higher engagement rates. So, if you want to maintain momentum and capitalize on interest, it might be worth experimenting with posting more frequently.

Though, there’s no magic number for how often to post on TikTok. The best time to post on TikTok depends on your account specifics. It’s all about finding the right balance for your brand and audience. 

Final words

Finding the best time to post on TikTok is crucial for maximizing engagement and growth on the platform. While some general guidelines exist, the ideal posting time can vary depending on your specific audience, content niche, and current trends.

Fortunately, TikTok analytics tools like Keyhole can help take the guesswork out of finding the best time to post. By analyzing your audience’s activity and engagement, you can determine the optimal posting schedule and increase your chances of reaching a wider audience.

If you’re ready to take your TikTok game to the next level, we encourage you to try Keyhole’s free trial. With deep insights and easy-to-use features, Keyhole can help you create a winning TikTok strategy and achieve your social media goals.

So what are you waiting for? Book a demo today and start posting like a pro!

Related Articles:

How To Increase Your TikTok Engagement Rate In 2024?

TikTok Analytics Guide 2024: Essential Metrics & Tools To Track

The post When Is The Best Time To Post On TikTok? appeared first on Keyhole.