It has become an essential tool for businesses of all sizes to connect with audiences, boost brand awareness, and drive sales.

With its viral content, TikTok offers brands a unique opportunity to engage with consumers in creative and trendsetting ways. 

As a result, taking the platform seriously is no longer optional.

However, TikTok’s rapid growth can make it difficult for businesses to keep up. 

This is where TikTok monitoring becomes crucial for marketing success.

From tracking trending sounds and influencer collaborations to measuring the performance of your own content, TikTok monitoring provides the insights needed to stay ahead of the competition and adapt your strategy whenever needed.

What is TikTok monitoring?

TikTok monitoring is the process of tracking different activities and performance metrics on the platform to gain insights into how well your content and your brand are performing. 

It involves keeping a close eye on mentions, hashtags, trends, user engagement, and competitor activity to understand what’s working, what’s not, and what opportunities exist to grow your brand on TikTok.

Here’s a list of the most important, but not complete, key elements to track for successful TikTok monitoring.

1. Mentions – Track whenever your brand or product is mentioned in TikTok videos or comments.

Helpful for understanding brand perception and spotting loyal fans.

2. Hashtags – Monitor relevant hashtags to stay updated on trending content and user discussions.

Helpful for joining popular and related conversations and identifying key topics your audience cares about.

3. Trends – Keep an eye on viral trends to quickly adapt your content strategy.

Helpful for increasing visibility by aligning with what’s currently popular on the platform.

4. User Engagement – Analyze likes, shares, comments, and views to understand audience interactions with your content.

Helpful for identifying what resonates with your audience, and guiding future content for better alignment.

5. Competitor Activity – Keep track of your competitors’ content, engagement, and trends.

Helpful for refining your strategy based on what’s working in your industry and finding content gaps between you and the competitors.

Read More: How To Calculate TikTok Engagement Rate? (Formula + Free Calculator)

Why TikTok monitoring is essential for brands

All right, so now you know what TikTok monitoring is and some of its key elements. 

But you might still be asking yourself, “Is TikTok monitoring really that important for my brand? And if so, why?”

The answer is yes, it’s definitely important! 

Here’s a quick look at why TikTok monitoring can make a big difference for your brand:

1. Brand awareness

TikTok monitoring helps you track how often and where your brand is being mentioned. This gives you a clear view of your visibility on the platform and helps you identify ways to increase brand awareness by engaging with your audience and joining relevant trends.

2. Reputation management

Keeping an eye on brand mentions allows you to understand how people feel about your brand. Whether feedback is positive, negative, or natural, monitoring lets you address issues quickly and manage your brand’s reputation effectively.

3. Content Optimization

Tracking engagement metrics like likes, comments, and shares helps you identify which content resonates with your audience and which doesn’t. Tools like TikTok ads library can help you find the best performing ads, so you can better understand what went right With this information, you can refine your content strategy, focusing on the types of content that deliver results while improving or avoiding those that don’t.

4. Competitor Analysis

TikTok monitoring doesn’t just give you insights into your own performance—it also allows you to see what your competitors are doing. You can analyze their strategies, learn from their successes or mistakes, and find ways to stand out in your niche.

5. Influencer Collaboration

If you’re partnering with influencers, TikTok monitoring helps you track the success of their past campaigns. It shows you how their content is performing and whether it’s driving the results you’re looking for, allowing you to make informed decisions about future collaborations.

To really take advantage of these benefits, doing it all manually isn’t possible, or at least, isn’t practical. 

That’s where TikTok monitoring tools come in. There are plenty out there, but not all of them have the same qualities and features.

Before we analyze the best ones we choose for this article, let’s first look at the key features an ideal TikTok monitoring tool should have, so you can make an informed decision.

Features to look for in TikTok monitoring tools

When selecting a TikTok monitoring tool, there are a few must-have features. 

1. Real-time analytics and reporting

TikTok moves fast. What is trending today, can be irrelevant tomorrow. Trends come and go in a flash. With TikTok, you don’t have the luxury of waiting a lot until the tool brings you the analytics. The right tool gives you live data, helping you adjust your content strategy instantly. You’ll know what’s working and what’s not, right when it happens.

That’s why real-time analytics are critical and it’s number one on the list.

2. Sentiment analysis for brand mentions

It’s great when your brand is mentioned, but how do people feel about it? Because the reality is not always positive. Sentiment analysis helps you understand whether mentions are positive, negative, or neutral. 

This allows you to respond quickly, manage your brand image, capitalize on positive feedback, and work on improving the negative ones.

3. Tracking relevant hashtags 

Hashtags drive discoverability

A good monitoring tool tracks the performance of hashtags and keywords relevant to your brand, so you can jump on trends while they’re hot.

4. Competitor performance insights

We all want to know how our competitors are doing, aren’t we?

A TikTok monitoring tool with competitor analysis shows what they’re posting and how well it’s performing. This helps you identify opportunities and gaps in your own strategy as well as find and use blindspots of your competitors’ strategies that they miss and use them to be ahead.

5. Metrics on audience engagement and content performance

Engagement is everything. The best monitoring tools track likes, comments, shares, and saves. This data helps you refine your content, making it more engaging for your audience.

6. Integration with other tools

If you’re managing multiple brands for clients, the ability to integrate TikTok monitoring with white label marketing tools is a must. This feature allows you to offer TikTok insights within your larger marketing solutions, maintaining consistency in branding and providing powerful analytics to your clients at the same time.

Top TikTok monitoring tools for brands

1. Keyhole

Keyhole is a robust social media monitoring tool that offers real-time tracking of hashtags, keywords, and mentions. 

For TikTok, it allows you to monitor your brand’s visibility, track campaign performance, and see how your content stacks up against competitors. Its analytics dashboard provides actionable insights into audience engagement, allowing you to adjust your content strategy quickly. Keyhole also offers influencer tracking, making it easier to gauge the impact of influencer partnerships on TikTok.

• Best for: Hashtag tracking, competitor analysis, and influencer campaigns.
• Key feature: Real-time analytics and tracking of hashtags and keywords.

Pricing: Custom

2. ContentStudio 

ContentStudio is a social media management tool, its TikTok monitoring capabilities offer a detailed view into audience engagement, follower growth, and content performance, allowing brands to track trends and optimize strategies. It includes competitor analysis and benchmarking, enabling users to see how their TikTok presence stacks up against industry standards and competitors. With automated reporting and customizable insights, it’s designed for both in-house teams and client-facing reports, providing data-driven guidance to improve content and engagement.

• Best for: White label reports and group reports.
• Key feature: In-depth TikTok analytics with customizable and automated reports.

Pricing: $25/month

3. Socialinsider

Socialinsider offers in-depth competitor analysis, allowing you to benchmark your brand’s performance against TikTok benchmarks and other players in your niche. This tool helps you track critical TikTok metrics such as views, engagement rates, and follower growth for both your account and your competitors.

By comparing your performance to others and established TikTok benchmarks, Socialinsider helps you identify content gaps and refine your strategy to stay competitive. It also provides insights into the types of content that are working for your competitors, giving you ideas to improve your own.

• Best for: Competitor benchmarking and performance analysis.
• Key feature: Comprehensive competitor insights for TikTok.

Pricing: $82/month.

4. Brand24

Brand24 is designed to track online mentions and sentiment analysis, making it ideal for brands that want to keep a close eye on their reputation. The tool helps you monitor what people are saying about your brand across social platforms, including TikTok.

Its sentiment analysis feature allows you to gauge whether the conversations around your brand are positive, neutral, or negative. You can also track mentions of specific products or services, giving you the ability to respond quickly to feedback, trends, or potential crises.

• Best for: Reputation management and sentiment analysis.
• Key feature: Detailed sentiment analysis to track brand health.

Pricing: $149/month.

5. YouScan

YouScan takes monitoring a step further with its focus on visual content analysis. TikTok is a highly visual platform, and YouScan helps you understand how your brand is represented in images and videos. In addition to tracking mentions, it scans for logos and other brand-related visuals, giving you a complete picture of your brand’s presence on TikTok.

The tool is great for identifying user-generated content and monitoring trends that involve your brand, allowing you to capitalize on organic marketing opportunities.

• Best for: Visual content tracking and user-generated content analysis.
• Key feature: AI-powered visual recognition for deeper insights into how your brand appears on TikTok.

Pricing: $299/month.

Conclusion

The saying “What gets measured gets improved” is still relevant today, especially on TikTok. 

If you’re serious about rising to the top and turning TikTok into a powerful lead source for your business then ignoring TikTok monitoring is ignorance on your part.

Start tracking your success on TikTok today with Keyhole.

The post What Is TikTok Monitoring + Best TikTok Monitoring Tools You Should Know appeared first on Keyhole.

TikTok, with a 10.4 billion user base and innovative features, offers countless opportunities for creators like you to turn your passion into profit. Whether you’re just starting out or looking to improve your current strategy, this guide is what you need. 

In this post, we curated 9 proven ways you can make money on TikTok. Complete with the steps and tools you need to use, you can get started after you finish this read. 

Let’s get right to it. 

3 Things you should know before you make money on TikTok

Before diving in and creating your first TikTok, you need to understand these 3 elements first.

1. Understand the platform & algorithm

TikTok is designed to showcase short, engaging videos to a wide audience based on their interests and interactions. The algorithm determines which videos to promote on users’ For You pages (FYP) based on factors like video quality, engagement (likes, comments, shares), and how well it fits with viewer preferences.

What you do:

• Spend time on the app exploring different content types and trends to get a feel for what performs well.
• Analyze successful content. Notice which videos gain traction—look at content types, styles, and messaging that resonate with viewers.
• TikTok values authentic interactions. Engage with content you genuinely enjoy, leave meaningful comments, and participate in challenges to get more visible.

2. Build & engage your audience

This is about growing a group of people who really like what you share. You do this by posting content that they enjoy and interacting with them—like replying to comments and joining live sessions—to keep them interested and involved. When you build a strong connection with your audience, it sets the stage for opportunities to make money through partnerships.

Here’s what you can do:

• Post consistently. Regularly share quality content that resonates with your target audience. Depending on how active your target audience is, you can post once or multiple times a day. 
• Use trends & challenges. Join in popular challenges and trends to get seen more.
• Make sure your bio and profile picture reflect your brand or content theme.
• Interact with your followers, respond to comments and messages, and be sure to avoid generic replies.
• Pose questions or create content that moves your audience to interact.
• Host live sessions to directly engage with your audience and answer their questions.

3. Familiarize legal & ethical considerations

Knowing and following these guidelines helps you build a trustworthy reputation and avoid any problems as you grow your presence on TikTok.

Know the rules about what you can and can’t do including copyright laws—if you use someone else’s music or videos, you have to make sure you have permission. It’s also about being honest and respectful in your content, avoiding things like misleading people or promoting harmful behaviors. 

This will take you away from more pressing matters you need to address so this is better delegated to a marketing assistant who knows and has the resources to research the social media legal landscape better.

9 Proven ways to make money on TikTok in 2024

While exploring these proven methods, consider your skills, resources, and goals. Make notes on how to implement each strategy as a TikTok creator and decide which fits your goals and skills.

1. Create sponsored content for brands

When brands see that your content resonates with their target audience, they will reach out for collaborations and brand deals. This typically involves showcasing their products or services in your TikTok videos. You can either get paid to promote the brand or get complimentary products to feature.

In these partnerships, you need to be authentic, not sales-y. Your audience trusts your recommendations, so you need to keep your unique style and voice while integrating the brand’s message naturally. 

Here’s how to get started:

• Optimize your profile: Use a high-quality, clear profile picture. Create an engaging bio (ex. “Fitness Enthusiast | Daily workouts & healthy recipes | DM for collabs!”). Include contact info or a link-in-bio service for easy brand outreach.
• Create high-quality content: Use TikTok’s editing tools, effects, and trending music. Plan content around trends and your niche (ex., makeup tutorials for beauty influencers).
• Grow your audience: Respond to your followers’ comments, messages, and collect tips. Join in trending challenges and use popular hashtags. 
• Identify potential brands & reach out: Research brands that align with your content and audience. Create a professional pitch highlighting your demographics, engagement rates, and best content. Explain how you can help the brand achieve its goals.
• Use TikTok Creator Marketplace: Sign up to get discovered by brands looking for influencers in your niche and start influencer marketing.
• Negotiate terms: Agree on deliverables, compensation, and deadlines. Understand the brand’s goals so you create content that resonates with their audience.
• Create sponsored content: Develop authentic, creative content that naturally showcases the brand and publish sponsored posts. Use features like Duets, Hashtags, and Challenges to make it engaging.
• Track performance: Monitor your sponsored content using TikTok’s analytics tools. Share insights with the brand to show the value of what you do and refine content for future collaborations. 
• Be transparent. Let your followers know if the content is sponsored.

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2. Collaborate with other influencers

This joint effort allows you to tap into each other’s follower bases, exposing your content to new audiences who share similar interests. It’s a mutual benefit where both you and your partner influencer get more visible and credible within your communities.

For example, Charli D’Amelio and Addison Rae, two of TikTok’s biggest stars, always collaborate on content. They appear in each other’s videos, join in dance challenges together, and tag each other in posts. This strengthened their individual brands but also made them more visible and credible to a larger crowd within the TikTok community.

Here’s how to get started:

• Find compatible influencers. Look for influencers whose content aligns well with yours and whose audience would likely appreciate your content.
• Discuss collaboration ideas. Reach out to potential collaborators with clear ideas for how you can work together. This could include duets, challenges, or themed content that showcases both of your strengths.
• Plan and create the content. Coordinate with your collaborator on content ideas, make sure they align with both of your brands and resonate with your combined audience.
• Promote each other’s content. Once the collaboration is live, actively promote the content on both of your TikTok profiles. Encourage your followers to check out your collaborator’s profile and vice versa.

3. Host paid events or workshops

This involves offering one-on-one or group coaching sessions where you share specialized knowledge, guidance, or advice with clients. These sessions can range from educational workshops to live Q&A sessions or even virtual meet-and-greets. It’s a way for your audience to directly gain valuable insights or experiences from you, all while you earn income for sharing your knowledge or skills.

Here’s how to get started:

• Select a topic or theme that aligns with your expertise and interests your audience. You can use Google Analytics to figure out the best topics to discuss. This could be anything from tutorials on specific skills to discussions on niche topics within your industry.
• Decide on a platform for registration and payment like TikTok’s own features, external ticketing services, or payment platforms. Outline what participants will gain from attending and set a fair price.
• Structure your event or workshop with clear objectives and a schedule. Prepare engaging content, visuals, and any necessary materials to deliver a valuable and actionable experience.
• Use TikTok and other social media channels to promote your event. Create teaser videos, share testimonials, and leverage influencers or collaborators to reach a wider audience.
• On the day of the event, engage participants actively. Encourage interaction using polls, Q&A sessions, and live chat features. Give them opportunities to network or do a one-on-one interaction, depending on the format.
• After the event, gather feedback from participants, and use it to improve future workshops. Consider offering recordings or additional resources to attendees as a value-add.

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4. Crowdfunding & subscription models

This involves raising funds from your audience to support your creative projects or content creation efforts. Subscription models, on the other hand, offer exclusive content or perks to subscribers who pay a recurring fee. Both methods let you directly monetize your TikTok presence while you build a community of supporters who value your content.

For example, Hank Green, a well-known educator and content creator, used Patreon to fund his creative projects. He offered exclusive content, behind-the-scenes access, and personalized interactions to build a strong community of supporters who value his contributions to education and entertainment. Green’s Patreon subscribers gain access to content that isn’t available to the general public. It created a sense of exclusivity and a deeper connection with his audience.

Here’s how to get started:

• Decide on a crowdfunding platform like Patreon or Ko-fi for subscriptions, or use TikTok’s features like TikTok Coins or the upcoming subscription service to set up recurring payments.
• Clearly define what supporters will get in return for their contributions or subscriptions. This could include exclusive behind-the-scenes content, personalized shoutouts, early access to videos, or exclusive merchandise.
• Use TikTok and other social media channels to promote your crowdfunding or subscription campaign. Create compelling videos explaining why support is important and what benefits supporters will get.
• Interact with your supporters, show that you appreciate their contributions, respond to comments, and fulfill any promises you made about the exclusive content or perks.
• Update them regularly with exclusive content, insights, or experiences that reinforce their decision to support you. Ideally, you should post daily to stay top of mind but if that requires too much work on your part, you can opt for 2x or 3x per week as long as you interact with your audience daily.

5. Merchandise sales

This involves creating and promoting products that resonate with your TikTok audience. These can range from branded apparel and accessories to digital products like stickers or artwork. It’s a way to offer fans something tangible that reflects your brand while generating income.

For example, David Dobrik expanded his brand by launching the “David’s Disposable” camera app and a line of associated merchandise. The app mimics the feel of a disposable camera, which resonates with his audience’s love for nostalgic and candid photos. 

Dobrik also released branded apparel and accessories that align with the vintage, carefree vibe of the product. His followers loved the merchandise, which helped him generate significant income while making his connection with his fan base stronger.

Here’s how to get started:

• Design your merchandise. Create merchandise that aligns with your brand and appeals to your audience. Consider using platforms like Printful or Teespring to design and produce items without upfront costs.
• Set up a TikTok shop to showcase and sell your merchandise.
• Use TikTok to showcase your merchandise using engaging videos that highlight features, benefits, and how your audience can purchase.
• Make people excited to buy by offering limited-time discounts, bundle deals, or exclusive merchandise drops. Create a sense of urgency to drive purchases.
• Respond to inquiries promptly (less than 12 hours if possible) and address feedback. Encourage customers to share their purchases and tag your TikTok account.

6. Sell shoutouts

Selling shoutouts involves promoting another user, brand, or product on your TikTok account. This can range from a brief mention in a video to a dedicated post highlighting their message or product. 

Josh Richards creates content that seamlessly integrates the brand’s message into his usual style, making the promotion feel natural and engaging. He collaborated with Amazon to promote their Glow app, a product designed to enhance remote learning for kids. In his TikTok videos, Josh integrated the promotion by showing how the app can be used in a fun, engaging way that fits his usual content style. 

He created a video where he interacted with the app, highlighting its features while keeping the tone light and entertaining, which resonated well with his young audience. This helped Amazon reach a broader audience, driving interest and downloads for the Glow app, all while Josh maintained his authentic style and connection with his followers.

Here’s how to get started:

• Define your shoutout offer. Decide on the types of shoutouts you will offer–mentions in videos, dedicated posts, or reviews. Determine your pricing based on your TikTok account’s reach and engagement. As an idea, charge $50-$200 for micro-influencers, $200-$1,000 for mid-level influencers, and $1,000-$10,000 or more for top-level influencers.
• Identify businesses or individuals that align with your audience. Approach them with a clear proposal outlining what you can offer and the benefits of collaborating with you.
• Create compelling shoutout content. Craft engaging content that seamlessly integrates the shoutout into your TikTok videos. Make sure that the shoutout aligns with your usual content style and is actionable to your audience.
• Promote your shoutout service using TikTok and other social media platforms. Showcase examples of previous shoutouts and highlight the results you achieved for clients.
• When delivering shoutouts, make sure to stay authentic and enthusiastic. Communicate the key message or call-to-action the client provided while keeping your audience’s interests in mind.

7. Offer consultation services

This involves offering one-on-one or group sessions where you share specialized knowledge, guidance, or advice with clients. It’s a direct way to leverage your expertise and help others achieve their goals or solve specific challenges. 

Here’s how to get started:

• Identify your area of expertise and the specific topics you can provide consultation on. This could be anything from business strategy and marketing to personal finance or fitness coaching.
• Set consultation fees based on your experience, market demand, and the value of your advice. Consultation fees can range from $50-$150/hour for micro-consultants, $150-$300/hour for mid-level consultants, and $300-$1,000/hour for top-level consultants. You can offer packages or hourly rates, depending on how complex or long the sessions are.
• Create clear service packages outlining what clients will receive during consultations. Include session length, deliverables, and any additional resources or follow-up support.
• Create informative videos showcasing your expertise and the benefits of working with you. Share client testimonials or success stories to build your credibility.
• Make it easy for clients to book consultations with you. Use scheduling tools or direct messaging to manage inquiries and secure appointments efficiently.
• During consultations, provide personalized advice tailored to each client’s needs. Focus on delivering actionable insights and solutions that help clients achieve their objectives or overcome challenges.

8. Sell digital products & promote your services

This involves developing downloadable resources like e-books, online courses, templates, digital artwork, or even reselling products that cater to your audience’s needs or interests. Selling these products generates passive income for you. 

You can also use TikTok to drive more traction to your main offer. Here’s my favorite example from Prosple where they leveraged street interviews, memes, and other types of trending content to promote their internship platform. 

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Here’s how to get started:

• Identify your audience’s needs, identify pain points, or topics they’re interested in. This will help you create digital products that resonate with them.
• Decide on the type of digital product you want to create: e-book, video course, printable templates, or exclusive content bundles. 
• Develop your digital product with quality in mind. Use professional tools and software to design, write, or record content that meets industry standards and exceeds audience expectations.
• Sell your digital products on TikTok shop, Gumroad, Teachable, or Shopify. Customize your storefront to reflect your brand and optimize for user experience.
• Promote your digital products using creative teaser videos, tutorials, or testimonials that highlight the benefits and features of your products. Encourage viewers to visit your sales platform.
• Offer responsive customer support to address inquiries, troubleshoot issues, and ensure a positive experience for buyers. Consider creating a FAQ page or community forum for ongoing support.

9. TikTok Creativity Program

A TikTok Creativity Program involves organizing challenges, workshops, or mentorship sessions to inspire creativity among your audience. It inspires active participation, showcases talent, and potentially generates revenue.

Here’s how to get started:

• Define program objectives, whether it’s to inspire creativity, engage your community, attract sponsors, or generate revenue through branded content.
• Create engaging and relevant challenges that align with your brand and appeal to your audience. Consider themes, rules, and incentives (ex. prizes or recognition) to encourage users to participate.
• Plan virtual workshops or mentorship sessions where you share creative techniques, tips, or industry insights with participants. Offer interactive elements like Q&A sessions or live demonstrations.
• Secure sponsorship or partnerships. Reach out to brands or organizations interested in sponsoring your program. Collaborate on challenge prizes, workshop materials, or promotional efforts in exchange for visibility or product placement.
• Use TikTok to promote your creativity program. Create teaser videos, announcements, or behind-the-scenes content to build anticipation.
• Actively engage with participants by liking, sharing, and commenting on their submissions. Provide constructive feedback and recognize outstanding creativity to foster a positive community spirit.

Top 3 successful TikTok creators you can learn from 

To make methods easier to apply, consider these examples and identify actionable points you can make. 

1. @iamtabithabrown

Tabitha Brown is known for her vegan cooking videos, where she shares recipes and lifestyle tips promoting a vegan diet. She earns from sponsored content with food and lifestyle brands, cookbook sales, and partnerships with health and wellness companies.

What you can apply:

• Emphasize personal stories and experiences about your niche.
• Respond to comments and engage with followers through live cooking sessions or Q&A.
• Partner with vegan food brands for sponsored videos or promote affiliate products related to vegan lifestyle.

2. @AustinMakesStuff

Austin makes DIY woodworking and home improvement videos, showcasing projects from small crafts to home renovations. He uses TikTok as the gateway to his more in-depth YouTube videos where he monetizes through sponsored tool reviews, selling woodworking plans and courses, and brand partnerships with home improvement retailers.

What you can apply:

• Focus on detailed tutorials and project showcases to inspire viewers.
• Create a community around woodworking with challenges, shoutouts, and collaboration opportunities.
• Offer plans for sale, promote tools and materials used in your projects, and explore partnerships with home improvement brands.

3. @FitMenCook

Kevin Curry, known as FitMenCook, shares healthy recipes and meal prep tips aimed at fitness enthusiasts and those looking to eat healthier. He monetizes through sponsored content with food and fitness brands, cookbook sales, and partnerships with health and nutrition companies.

What you can apply:

• Provide nutritional information and fitness tips along with recipes.
• Use polls, challenges, and live cooking sessions to interact with followers.
• Partner with fitness brands for product placements or promote affiliate products related to health and nutrition.

Bonus: Track Your TikTok Analytics with Keyhole

Keyhole provides you with the needed tools to track TikTok analytics. Using TikTok’s API, we offer real-time monitoring of crucial indicators–likes, comments, shares, and follower growth trends. 

Keyhole can also help you:

• Assess your TikTok page to find areas you can improve on
• Analyze hashtags to target what’s currently trending
• Identify the best times to post your content
• Know the best-performing content you can boost or replicate 
• Spot gaps in your strategies

For example, when analyzing engagement levels, Keyhole can reveal which content types and hashtags drive the most interactions. With this, you can refine your approach, focusing on what works best to enhance engagement and reach. 

Additionally, Keyhole’s competitive analysis features help benchmark your performance against industry competitors so you can uncover opportunities for growth and strategic partnerships.

In particular, the TikTok analytics tool from Keyhole gives users all the tools that TikTok provides in-app, plus much more:

• Track hashtags by engagement, ensuring you don’t miss a valuable trending opportunity. 
• Seamlessly identify top posts in seconds and view the full report of your company’s performance. 
• Receive recommendations catered to your company profile that will help you grow your TikTok following and get new interactions with each post. 
• Identify which trends worked for your company so you have a framework for future campaigns.

… and more!

Conclusion

You don’t have to implement everything all at once. Start with the easiest, the strategy where you already have the resources needed, and go from there. As you grow your audience, applying the other strategies will be much easier. 

Of course, growing your audience starts by knowing who they really are. Keyhole will help you do just that. We will give you the latest insight on your audience, competitors, and trends. See how you can leverage this today.

Author Bio

Christian Cabaluna is an SEO content writer with 5+ years of first-hand experience. When he isn’t writing in his favorite coffee shop, Christian enjoys reading (especially about psychology and neuroscience), cooking, watching documentaries, camping in the mountains, and catching beautiful sunsets.

Related Articles:

How To Get More Followers On TikTok 

How To Get More Views on TikTok – 11 Proven Tips & Tricks

The post 9 Ways To Make Money On TikTok In 2024 appeared first on Keyhole.

A large following on TikTok is vital as it increases your reach and visibility. A larger following can lead to higher engagement rates, greater brand recognition, and more opportunities for conversions.

In this article, we’ll discuss strategies to get more followers on TikTok.

Are you curious? Then, let’s get started.

Why do TikTok followers matter

Knowing your audience is the base of any good marketing strategy. On TikTok, your “followers” are essentially your audience, an indicator of your reach and influence. 

When a TikTok account has many followers, its video content reaches more people. When many people watch a video, it has a higher chance of garnering interactions (likes, comments, shares, etc.).

For some creators, interactions convert to money. Others rely on their followers’ interactions to help support a cause or spread information.

Whatever the purpose, having substantial followers on TikTok is vital for a person, company, or brand’s success on the platform. 

But how do you get TikTok followers, anyway? And, once you’re there, how do you ensure your followers stay?

11 Ideas to get more followers on TikTok

Let’s review 11 great ideas to grow your TikTok following. 

1. Choose your niche 

Choosing a niche means your TikTok followers know what to expect from your account.

Determine your niche by answering the following question — What kind of video content makes the most sense for your brand or business?

Like other advertising methods, the base of TikTok marketing is reaching demographics that have the highest chance of purchasing your products or services. Similarly, consumers enjoy content that resonates with them. 

Put these two concepts together, and voila! That’s your niche. 

This might mean that your tech company produces straightforward product features or reviews, your beauty company creates tutorials, and your pet care company is just cute dog videos. Or, it may mean something totally different. 

Whatever it may be, don’t be afraid to experiment and try new things as you explore how to get more followers on TikTok.

2. Post often and stay consistent

Post content on a regular schedule to leverage success with TikTok’s algorithm. 

When first getting acquainted with the platform, develop a content strategy with a calendar to plan posts weeks in advance.

Of course, TikTok is a social media platform. This means that a large percentage of engagement should come from interacting with followers, too. In addition to posting on a schedule, factor in time and resources to make additional content that addresses commenters, followers, and other creators. More on this later!

3. Create content in-app

TikTok is an intuitive app with a full built-in video creation and editing tools. While the app supports uploaded footage, TikTok’s algorithm favors videos filmed and edited on its platform. 

When creating content in the app, users can access thousands of sounds, stickers, effects, filters, and traditional video editing options. 

If you wish to gain TikTok followers, post according to the app’s algorithm for the best success rate. The algorithm determines the videos on users’ feeds and how often they are made available to more and more people. If you create most of your content in-app, you will reach a wider audience.

4. Make useful content

Many people turn to TikTok for ideas and inspiration. It’s a free way to learn about various topics, sometimes straight from the mouths of experts. 

One way to gain TikTok followers is to share knowledge. Any brand or business can do this. Consider your niche, then brainstorm topics your audience might want to know more about. 

Here’s an example from pet stores PetSmart that shares a helpful tip for when you clip your pet’s nails too short. In only 20 seconds, the brand shares something practical from which any pet owner could benefit.

Source

Or, take this example from Planet Fitness, a large fitness club franchise. They’re sharing a video with tips on staying motivated at the gym.

Source

5. Jump on trending sounds and challenges

When a sound or challenge trends on TikTok, millions of people view and interact with videos that use that particular sound or participate in that challenge. Creating content based on trends gets your account in front of new people and helps you gain new followers.

New sounds trend all the time on TikTok, but they often fade away just as quickly as they rise in popularity. Stay up to date on trending sounds as you create new content. Posting a video with a sound that is no longer trending won’t generate as much interaction as it would during the peak of its popularity. 

Pay attention to TikTok challenges, too. People love to participate in new, fun dances and activities such as this workout challenge. Get your whole team involved! These types of videos can also be great for internal company bonding.

Source

To help you start creating content, we’ve curated this list with the top TikTok trends for 2024 as well as a helpful guide on how to find the hottest trends every day.

6. Share user-generated content

User-generated content (UGC) is peer-to-peer content that brands use to build trust with their followers. It’s budget-friendly and highly engaging.

Using UGC on TikTok is a great way to support small creators, share relevant videos, and keep your company account active — even when you’re not producing original content. 

Use TikTok’s “repost” feature to share user-generated content with your company’s followers. This feature allows you to put content on your followers’ feeds without adding the video to your company’s page. 

7. Partner with TikTok creators

Remember, TikTok is a social media platform, so be social! It is good practice on any social platform to interact with other like-minded accounts. 

For starters, you can like and comment on other user’s videos. 

Additionally, try the TikTok “stitch” and “duet” features. These are essentially video replies and are great ways to increase engagement to your brand or business’s account. 

When you stitch a video, you take a clip from another creator’s content and add your own segment to play in sequence. For example, you might take a clip of a news story and add your opinion or commentary afterward. 

When you duet a video, you create a split-screen format where your content plays alongside the original video. This is often used for reactions, collaborations, or adding complementary actions. For example, a musician might duet with a popular song cover, adding harmonies or instrumental parts.

8. Partner with brands

If you have a smaller following on TikTok, partnering with brands can help you reach their audience and gain followers quickly.

Brand partnerships can include product reviews, advertisements, affiliate marketing opportunities, simple shoutouts, and more. 

To find brands to partner with, you can search for brands that align with your interests and values and have a similar target audience. Once you’ve identified potential brands, contact them directly via TikTok. Some companies might even have their DMs open, allowing you to reach them easily without having to search for contact information on their website. 

Be sure to highlight the benefits of partnering with you, such as the opportunity to showcase their products or services to a new audience. 

9. Try different videos lengths

TikTok allows users to make videos from 3 seconds to 10 minutes long. As you plan content for your account, create videos with varying lengths to test which ones get the most views and interactions.

For some creators, such as fitness instructors or chefs, long-form videos (5-10 minutes) suit them better because they allow for more in-depth instruction or demonstration. Other creators, such as pop culture news outlets, may find their audiences interact more with short, snappy videos that are easy to consume. 

10. Analyze your performance

It’s never a good idea to spend valuable time and resources on a marketing tactic that doesn’t yield results. To ensure this doesn’t happen, use data analytics to drive your TikTok marketing efforts to ensure this doesn’t happen. 

TikTok business accounts have a built-in suite of analytics tools. While these built-in options are effective for some accounts, many companies who wish to grow their TikTok following opt for more advanced options.

In particular, the TikTok analytics tool from Keyhole gives users all the tools that TikTok provides in-app, plus much more:

• Track hashtags by engagement, ensuring you don’t miss a valuable trending opportunity. 
• Seamlessly identify top posts in seconds and view the full report of your company’s performance. 
• Receive recommendations catered to your company profile that will help you grow your TikTok following and get new interactions with each post. 
• Identify which trends worked for your company so you have a framework for future campaigns.
• … and more!
  

11. Try Tiktok video ads 

Like most social media platforms, TikTok users can pay for advertisements and campaigns via TikTok for Business. If you’ve already got experience with Facebook ads, here’s how they compare to TikTok ads.

TikTok ads reach followers and non-followers alike and are highly effective for accounts wanting to expand their reach.

If other marketing tactics don’t work — or you simply wish to do even more to grow your business, paid advertisements are a surefire method to get your content in front of potential customers.

For a successful TikTok video ad, use a hook to grab viewers’ attention and jump on popular trends or add relatable storytelling to keep them engaged.

Big Takeaway: Gaining TikTok followers takes time and consistency

Because of its immense popularity, TikTok is one of the most powerful social media platforms available today.

Find your company’s niche and focus on how to get more followers on TikTok by posting consistent, creative, and useful content that entertains or informs your audience. 

Also, learn about TikTok’s algorithms, functionality, and trends. Collect data about views and interactions, among other quantitative information, to inform marketing decisions. 

Finally, don’t be afraid to run a paid ad or two — or multiple! Like any social media marketing strategy, driving success on TikTok can take time. Stick with it, and be consistent. 

Author Bio

Radostin Anastasov is a Content Specialist at SE Ranking. He has acquired his marketing and PR experience across various industries, such as AI, finance, and communications. When he’s not busy writing, he plays basketball to rock music.

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The post How To Get More Followers On TikTok appeared first on Keyhole.

With a user base of one billion from 154 countries, TikTok is now the goldmine for brands to enhance social media visibility. Being popular among the millennials and Gen Z, the platform can help your brand broaden its consumer horizon. 

But TikTok is a crowded platform. So, if you want positive business outcomes through this space, you need considerable engagement.  

In today’s article, we will discuss ways to calculate your business’s TikTok engagement rate and enhance it to maximize brand visibility. 

But first, let’s address the most important question.

What is TikTok engagement rate?

TikTok engagement rate is the measurement of how many times users have engaged with a creator’s content. The calculation adds up the likes, comments, shares, and views on a page in a particular time range. It also considers the downloads and saved posts. 

With this in mind, let’s try to understand why your TikTok engagement rate matters.

Why does your TikTok engagement rate matter?

Here are some benefits of having a substantial engagement rate on TikTok: 

• Better TikTok engagement indicates a brand’s popularity and encourages new viewers to follow its content. 
• Tracking your engagement rate helps you determine growth without vanity metrics like follower count.
• A high engagement rate keeps you relevant in a crowded and fast-paced platform like TikTok. 
• Focusing on engagement and examining it frequently helps you gauge what your target market wants. It helps you adjust your products and your marketing strategy accordingly. 
• TikTok algorithm catches content with high engagement and pushes them to the “For You” page. This brings your brand new followers and potential customers. 

Next, you need to understand what a decent TikTok engagement rate looks like. Read the next section to understand.

What is a good TikTok engagement rate?

Average engagement rates on most social media channels range between 1% to 2%. However, the usual threshold for TikTok here is quite high. Here, you can consider a 4% to 18% as a good engagement rate. 

However, this is not a fixed range. Like Instagram, the TikTok engagement rate also varies based on industries, your target market, and your products.  

If you plan on executing this manually, you will need to learn how to calculate your TikTok engagement rate. The section will is an easy way to do the same.

How to calculate TikTok engagement rate?

Your TikTok engagement rate is an accurate reflection of how successful your content marketing is on the platform. Here are the three most popular formulas to calculate the TikTok engagement rate for your brand. 

1. In the first formula, we count the engagement rate as per views:

Engagement rate = {(Number of likes + Number of comments + Number of shares) / Number of views} * 100

2. Here, we take the followers into account: 

{(Number of likes + Number of comments) / Number of Followers} * 100

3. In the last formula, we add the number of shares with the likes and comments. 

{(Number of likes + Number of comments + Number of shares) / Number of Followers} * 100

But these calculations can be a hassle to execute manually. Enter Keyhole. 

In the screenshot above, you’ll see Fenty Beauty’s average engagement per video, total engagement, and engagement rate.

From a single dashboard, you can get detailed reports on what’s working for your brand and what isn’t. You can even monitor your competitors’ performance to check areas where you can improve. 

Here are some features you can enjoy:

• Engagement analysis (by views, engagements, and engagement rate)
• Total and average engagement
• Top videos by views
• Follower growth

Now that you have the right tool, the only thing missing is to learn how to use the platform effectively to improve your TikTok engagement rate. Here’s how you can do it.

7 Tips to increase TikTok engagement rate

Here are some of the best ways to enhance your engagement rate on TikTok: 

1. Reply to comments with a new video

To connect with your audience, you must join in the comment section. Responding to comments is crucial to increase engagement. However, replying to them with new content goes the extra mile. 

TikTok offers this innovative feature where you can make reply videos instead of text-based responses. Creating new comment videos gives you a chance to impress an audience. It portrays your brand image as witty and authentic. 

These video comments drive excellent engagement and can be a catalyst for your growth on the platform. They provide a level of personalization and make the user feel valued. 

It is also a great way to push your content in front of different users and it also helps to make money on TikTok. Viewers scroll through the comments and come across your video response.

2. Utilize the Q&A feature

TikTok has launched a new Q&A feature that lets creators add questions and answer sections to their profiles. This is similar to video replies because you can choose to reply to any question with new video content. These will be visible in your profile. 

Using the Q&A feature helps brands to understand what their audience needs. This way, their curated content remains relevant and brings more engagement. Make sure you respond to as many questions as possible. This will bring more traffic to your TikTok page. 

3. Apply the three seconds rule

Competition is severe in the current market. The attention span of your audience is bound to divide among numerous available options. 

Thus, it is imperative to get to the point at the very beginning of your TikTok.  

Keep in mind that the first three seconds of your video should be interesting enough to keep the viewer hooked. 

The importance of the three seconds rule goes beyond merely keeping your existing audience engaged. 

When viewers watch your content for more than three seconds, it makes the TikTok algorithm push your videos to the ‘For you’ pages. This scales your existing follower base and drives more engagement. 

Also, focus on creating short-form TikTok videos to keep your TikTok page engaging, fresh, and fast-paced. 

4. Tell a story with your content

TikTok algorithm prefers content with stories. The platform has a ‘stitching’ feature, which lets you connect your videos to another creator’s content. 

Such storytelling performs well in terms of engagement. It keeps the audience interested in sitting through a long series of videos.

You can also divide your content into several parts to encourage your audience to follow the continuation of the story. This leads to increased engagement on more of your videos. Make sure you keep the narrative simple but appealing. 

5. Use trend jacking

In a platform mostly occupied by the new age consumers, you must keep a relevant image. Regularly joining in trends is crucial here if you want sustainable engagement. 

Hence, make trend jacking a priority in your TikTok marketing strategy. As soon as a new trend emerges, create and post quick TikToks on it. This will help you win over the algorithm, drive more audience to your content, and portray you as an up-to-date business. 

However, make sure you get involved with challenges and trends that are on the brand. Here, analyzing your top competitors can give you valuable insight into what trends are worth hopping on in your industry. Many top brands with substantial followings even start their own challenges. 

For example, Chipotle started the #GuacDance challenge, which led to over 250K video submissions and 430M video starts in just six days. Moreover, the fast food chain made a whopping 800K sales of guacamole on National Guacamole Day. 

Tip: You can add trend-related keywords or hashtags under Listening & Campaign section in Keyhole. This will give you a brief overview of how the trend is perceived by your target audience with sentiment analysis, engagement metrics, influencers, and see top posts in a dedicated media wall. You can leverage this insights to better craft your go-to strategy on TikTok.

6. Host live streams

To create a more personalized connection with your audience, host live streams regularly. This lets your viewers engage with you in real-time and convey their queries. 

Live streams also allow creators to deliver more in-depth answers and information on their products. It also helps you showcase your expertise in your industry and how you aim to solve a particular problem with your services or product. Following this approach routinely will encourage your audience to know more about your brand.

7. Increase your content production

To bring better engagement on TikTok, you must be consistent and frequent with your postings. Unlike LinkedIn, the TikTok algorithm does not limit the ideal posting frequency to one or two posts per day. 

Many top creators post multiple content pieces per day. However, track your competitors on TikTok and see what posting frequency maximizes engagement on their page. 

Keeping a good pace of content production ensures that your content is visible on several ‘For You’ pages. This helps you increase your reach and leads to an enhanced TikTok engagement rate. 

Boost your TikTok engagement rate with Keyhole

TikTok’s popularity is no longer limited to individual creators. 

From small artisan businesses to big food chains, brands are using the platform’s extensive reach to appeal to the new generation. 

To stand out in this crowd, your brand needs a good engagement rate — and that’s only possible with a competitive edge. For that, you must keep track of your top contenders and examine their strengths and weaknesses. 

However, for this approach to work, the analysis needs to be precise. This is where an extensive social media competitor analytics tool comes into play. 

With Keyhole, you can benchmark your performance against a single or several competitors in only 3 easy steps. Apart from that, the platform shows you the top posts of your rival brands and offers external sharing features.

Keyhole also lets you access the engagement history of your contenders. With its graphic and insightful reports, you can renew your TikTok marketing strategy for the best possible results.  

Want to test it out yourself?

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The post What Is TikTok Engagement Rate? (+ Tips To Increase It) appeared first on Keyhole.

Bet you have never put it like this, even if you have been marketing on TikTok for a while.

TikTok has long established itself as a leading social media channel for promotion. It hits over one billion active users every month, each spending an average of 52 minutes daily there.

In fact, 54% of business owners leverage TikTok to promote their brands. Suppose you also do it enthusiastically. You work hard to raise your TikTok profile from the ground up. You share videos. You network. You reply to comments. Yet, views and engagements don’t increase, and leads don’t roll in.

Maybe it’s time to audit your TikTok account and determine the cause so that you can improve your TikTok marketing strategy later.

Let’s do it together step-by-step.

What is a TikTok account audit?

In simple words, a TikTok audit is an exhaustive evaluation of your TikTok account’s quality and performance.

It touches upon everything:

• Page overview
• Follower count
• Posts
• A number of likes, comments, views, etc.
• Hashtags
• And other crucial TikTok analytics metrics.

As a result, you get a holistic view of your brand’s profile on TikTok. It’s like you do regular health checkups to detect the current condition and address any issues.

For example:

Imagine you notice that your TikTok engagement rate is constantly declining. There may be myriad reasons for that. The “dullness” virus may have infected your posts, or it may be the “irrelevance” disease affecting your hashtags. Your task is to find the exact reason and the cure.

Now, let’s proceed to the full list of actions required to audit your TikTok profile.

6 quick steps to run a TikTok audit professionally

Walk through a complete checklist for your TikTok profile’s health examination.

Step #1. Assess your TikTok profile page

The two key aspects to keep in mind are the aesthetic appeal and the filling.

Aesthetics

Does your TikTok account look visually appealing and aesthetically pleasing? Does it go in line with your social media branding strategy?

Aesthetics is not only about the profile image. It also involves small details that create a specific style and evoke people’s responses.

For example, look at Duolingo on TikTok.

The brand uses the green owl logo based on the mascot, Duo. But look at the screenshot once again. Have you noticed it? Duolingo also added an owl emoji to the bio for a total “owl tryna vibe.”

Stuffing

When auditing your TikTok profile, make sure you have the following elements in place:

• Verified badge (a blue checkmark near your username)
• Bio
• Slogan
• Clickable URL
• Call-to-action (CTA)
• Pinned posts

For instance, Red Bull has them all. To cite a few: the #givesyouwiiings slogan, a CTA (welcome to the world of Red Bull), and three pinned posts to draw people’s attention to the most impactful videos.

Step #2. Perform hashtag analysis

Naturally, you drop some hashtags under your TikTok posts to expand your brand reach and visibility on the platform, don’t you? But do you select them sensibly?

Hashtags aren’t created equal. Some work better than others. That is why it is obligatory to audit your TikTok account for hashtags and accurately measure your hashtag performance. The three groups to focus on are: trending, niche, and branded hashtags.

Trending hashtags

The long-standing trendy TikTok hashtags are:

• #fyp
• #foryou
• #duet
• #viralvideo
• #funny
• #humor, etc.

Then, there are time- or event-driven trending hashtags. Today, #Coachella and #UFC are among TikTok trends due to the 2024 Coachella festival and the Ultimate Fighting Championship (UFC).

Niche-relevant hashtags

For instance, Starbucks uses relevant hashtags, such as #coffee, #CoffeeTok, #coffeetiktok, #coffeeaddict, and #coffeetime, to target a niche audience of coffee lovers.

Branded hashtags

A branded hashtag is not necessarily your business name. It may be a hashtagged phrase associated with it (a slogan or a tagline).

Explore Burger King’s hashtagging strategy on TikTok. The brand adds #burgerking and #yourule, a new slogan for brand positioning.

Albert Kim, VP of Talent at Checkr, notes, “When it comes to branded hashtag tracking on TikTok, you should go beyond your TikTok account audit and embrace the whole platform. This way, you will monitor your brand reputation: what your employees, customers, or other businesses say about your company on TikTok.”

For example, Checkr found over 100 posts with the #checkr hashtag.

Take your TikTok hashtags under control with Keyhole, one of the popular hashtag analytics tools, and see how they fulfill your goals.

Step #3. Track engagement levels and discover what drives them

You can’t disregard user engagement on the platform if you want to thoroughly conduct a TikTok audit and derive valuable insights from it.

Let’s examine it more closely through an example of Popl’s TikTok account. One of the brand’s videos went viral and gathered over 80.3M views, 4.2M likes, and 10.1K comments.

This is all thanks to an influencer marketing campaign with @endiccii and her new digital business card from Popl. If you were Popl, you would definitely know how to drive engagement on TikTok in the future—through partnerships with influencers.

Ok, that was relatively easy with one TikTok video.

However, you must monitor all posts and regularly calculate the TikTok engagement rate. And again, Keyhole comes to the rescue to offload this time-consuming task from your shoulders. It can depict your TikTok profile’s timeline with the number of followers, videos, likes, views, and other key metrics. You can also track the average engagement rate with spikes and drops and figure out what TikTok content strategies provoked them.

For example, here’s a TikTok account audit of Fenty Beauty (@fentybeauty) done by Keyhole.

Step #4. Evaluate your posting frequency and time of your posts

The next stage of analyzing your TikTok account is dedicated to your post frequency and timing. Both have a significant impact on TikTok engagement. Diverse audiences actively browse the network at different times of the day and week.

It’s also worth mentioning that TikTok’s algorithms reward regular and frequent posts. On the other hand, posting too frequently is a waste of time and resources.

Knowing this, you must pick the appropriate time to post on TikTok to reach a larger audience and engage with more users. Some brands prefer to post every day one to three times on average (applause goes to Netflix), while others post only once or twice a week.

So, how often and at what hours do you post on TikTok?

Still trying to figure it out?

Keyhole can help you get your TikTok posting times and personalize them based on your previous engagement rates.

Step #5. Identify the highest-performing content

Which of your TikTok videos or images bring the best results?

During your TikTok audit, you can gain insights into what resonates most with your audience on the platform. Then, refine your TikTok content strategy: craft more posts that work well and avoid squandering time on content that doesn’t perform as effectively.

The successful content types on TikTok may be as follows:

• Tutorial
• Lip-syncing video
• Challenge
• Influencer-generated content
• Meme
• Stitch
• Duet, etc.

For example:

Ryanair’s distinctive signature on TikTok is humorous videos featuring Boeing 737s with the eyes-and-mouth filter. Such videos by Ryanair typically get more TikTok views than others.

Gymshark instead prefers to rock the TikTok stage with photo carousels and a winning hashtag pack under each: #gym (niche-relevant), #meme (trending), and #Gymshark (branded).

Check your top videos by views with Keyhole.

Step #6. Spot the gaps and optimize your strategies

Whenever you analyze something, you highlight its strengths and weaknesses. You can implement the same tactic in your TikTok account audit.

Here, however, “Your TikTok profile weaknesses matter the most because they show you room for improvement, often unnoticed without proper scrutiny,” emphasizes Phil Strazzulla, Founder of SelectSoftware Reviews. “Let me guess. Most probably, you haven’t tried a text-only post feature on TikTok. If I’m right, you’d better do this before your competitors take it up,” he recommends.

Indeed, last year, TikTok launched text-only posts with features like stickers, sounds, and changeable background colors.

Why not incorporate those into your TikTok marketing strategy?

Just think of it. You can tell memorable stories to captivate and convert TikTok leads into buyers. For that, you can use an AI story generator to write engaging short stories for your TikTok success. In general, the usage of AI tools will benefit you in 2024, speed up processes, and save money in the long term run.

For example, here’s a story about Tabs Chocolate generated with AI.

Audit your TikTok account from top to bottom with Keyhole

Ready for an A-to-Z stock take of your profile on TikTok?

Draw essential data from Keyhole’s TikTok analysis, adjust your content strategy, and engage with your audience like never before, leaving your competitors green with envy. Don’t accept mediocre results.

Audit your TikTok account with Keyhole, aim high, and make your TikTok growth dream a reality.

Related Articles:

TikTok Analytics Guide 2024: Essential Metrics & Tools To Track

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The post How To Conduct An In-Depth TikTok Audit appeared first on Keyhole.

Currently, TikTok is one of the most talked about social media platforms out there. One billion TikTok users from 154 different countries led to making this platform a ground for marketing businesses. 

With the highest active user count in 2023, brands can expect a broad audience on TikTok in 2024 and beyond. So, many are now lining up to market products and services here. 

But, this increasing crowd has also highlighted the importance of TikTok competitor analysis. It helps brands create a benchmark of their progress against their top competitors. 

With the right efforts, you can establish a strong baseline and take your online presence to soar heights. In this blog, we’ll look at how you can do a TikTok competitor analysis in just 5 steps.

But first, let’s start with the basics.

What is TikTok competitor analysis?

TikTok competitor analysis is the process of evaluating your competitor’s activities on social media. It tracks down the activities helping their brands grow. Find your competitors by searching their names, relevant keywords, or a hashtag. 

You can scan through their profile to see their content and their performance. Then, you can take proactive steps to improve your TikTok marketing strategy.

To boost your growth on TikTok, competitor analysis is a must. You can find businesses from every niche creating engaging content. So, to increase your brand value, take a step forward and begin with competitor analysis. 

You can improve your content and plan the upcoming line of videos. All in all, brands make better marketing choices with the help of TikTok competitor analysis.

5 Benefits of tracking and analyzing competitors on TikTok

Designing a marketing strategy on TikTok is a significant step toward establishing your brand’s online presence. But visibility alone cannot guarantee success here. 

A close and continuous check on your competitors proves to be beneficial for the success of a brand on platforms like TikTok. 

Tracking and analyzing competitors on TikTok can provide the following benefits:

1. Identifying competitors

TikTok’s population took the world by storm and is increasingly getting more crowded. To stand out, you need to pick your battles by identifying your most clear contenders. 

There is no lack of similar brands on TikTok. But with competitors’ analysis, you can filter out the top rival businesses in your industry. By identifying your competitors, you get a deeper insight into their strengths and weaknesses. You learn more about customer habits and how the top brands appeal to their viewers by creating high-value TikToks. 

This way, you can frame your upcoming course of action, taking into consideration what works for your competitors on TikTok.

2. Set performance benchmarks

To thrive on platforms like TikTok, you must clearly understand your brand’s performance. When you benchmark your progress with that of your contenders, it reflects areas in your strategy that need improvement. 

By analyzing their TikTok profiles, you can set performance benchmarks for your brand. TikTok competitor analysis reflects your position on the platform against your rival brands. 

The benefits of benchmarking are not limited to marketing campaigns. The comparative insights also help you enhance your services to accommodate the evolving needs of your target market. 

3. Opportunities to pursue

The best way to reach your audience is through piggybacking on something current and relevant. But figuring out which TikTok trends would bring the best results can be tricky. If you go wrong with an irrelevant trend, it will portray your brand incorrectly. 

But, through TikTok competitor analysis, you can check trends and identify which ones are worth joining the bandwagon for. Besides, competitor analysis will show you what makes the TikTok audience click. All this adds up to potential opportunities to bring tangible change in strategy and grow your brand on the platform. 

4. Forms a baseline for your TikTok marketing strategy

For many brands, TikTok is still a relatively new platform for marketing. To make sure everything goes well, you need a strong marketing baseline. This creates opportunities to observe those who excel at TikTok marketing already. 

The insights from TikTok competitor analysis are the foundation here for successful campaigns. You see where your rivals go wrong and avoid those mistakes yourself.

Their successes on the platform are also a set of learning for you about what you need to do to stay on top of the game. 

5. Provides you with a cost-effective solution

TikTok competitor analysis is more than comparison reports. Here’s how: 

• The process tracks relevant audience interactions
• Bridges gaps in marketing
• And reflects what your target market demands

People often reach out to agencies to conduct a TikTok competitor analysis. But this could be a costly affair. 

With TikTok competitor analysis tools like Keyhole, you get precise business intelligence. You don’t even need to depend on any external organization. 

They simplify your work by creating meticulous reports in seconds and help you focus your resources on important areas. Such in-depth analysis shows you what makes a brand click with the TikTok audience. 

TikTok competitor analysis brings quantifiable changes in social media marketing. This happens without making any significant monetary investment. 

So, without further ado, let’s look at how to do a TikTok competitor analysis so you can enjoy the above benefits.

How to do a TikTok competitor analysis in 5 steps

TikTok has become one of the leading social media marketing platforms. So, to grow on TikTok, the most crucial thing is to do a TikTok competitor analysis to create a better marketing strategy. 

Let’s walk through how you can conduct a TikTok competitor analysis in 5 steps:

Step 1: Identify competitors

The competitors online differ from the contenders of your regular business operations. To make a powerful presence on TikTok, you must know who you are analyzing. 

You will have two types of competitors on TikTok or any other social media platform — direct and indirect. 

Those who offer products and services similar to your brand are your direct competitors. But brands with products and services capable of replacing yours are indirect competitors. Outperforming them needs different approaches. 

To get better traction than your direct competitors, you must show consistent improvements. Be it customer services or product design, your brand must reflect why your product is the best in your niche. 

However, you may face challenges surpassing the indirect competition. Here, the manual analysis doesn’t deliver much accuracy. Here, you can consider an automated competitor analysis tool to stand out among the TikTok crowd.

If you’re new to TikTok, first figure out who your direct competitors are. Start by looking for businesses in your industry. Skim through their profiles and try to figure out if their business is addressing and solving the same issues as yours. Also, search for relevant keywords and hashtags to find competitors that might be unknown to you. 

If they are active on the platform, add them to your competitor list. Otherwise, skip them.

Step 2: Track basic metrics

Once you identify your rival brands on this Gen-Z favorite platform, figure out what metrics you need to track. 

The goal of competitor analysis is to benchmark progress. For that, you must set up important KPIs so that you collect information that is useful for you. 

Here are some of the metrics you need to keep in mind for effective competitor analysis.

• Top posts
• Follower count
• Reach
• Views
• Comments
• Likes
• Shares
• Engagement rates

TikTok allows businesses to keep a check on their analytics on TikTok itself.

However, to carry out a competitor analysis, you can look for social media analytics tools available. 

Tools like Keyhole help businesses track the basic metrics of brands and then compare them with their competitors. 

Step 3: Examine their audience

The key to establishing brand value on media platforms like TikTok is to create targeted content. So it is important to examine the audience base your competitors have on TikTok.

Hence, the next focus of your competitor analysis should be on evaluating what your target audience likes. 

You and your competition have a similar core audience. So while you monitor their performance, see what segment of the audience they are targeting. You need to see what type of TikTok users interact with your rival brand’s content the most. 

Thoroughly evaluate how they interact with the audience. Then, figure out what type of online conversations and topics keep them interested.

Here, social listening methods can come in very handy.

Tracking what they say about your competition’s products will help you improve your services. It will also accommodate their demands. 

Step 4: Check their content

This step is the most crucial one while conducting a competitor analysis. You can keep track of the posting frequency of your competitors, video duration, the information they provide, the timing of their posts, and their target group.

Once you understand their content type and messaging, it becomes easier to figure out what could interest your audience with your competitor’s content. 

Your strategically planned content can help your business get an edge on TikTok. So, make sure you already have a plan of action to make your brand present and successful here.

To create a fitting content strategy, you must:

• Set goals
• Examine how other brands in your niche are crafting the content
• See what the latest trends and hashtags your competitors are using

Prioritize gauging engagement patterns and find out if the audience responds well to them. If yes, you can follow suit to increase audience engagement.

Make sure you monitor the competitor’s post frequency and content tonality.

Step 5: Observe their engagement strategy

The driving force behind every brand’s social media visibility is the content they post. Thus, it is essential to go beyond the mere likes and comments and evaluate your competitor’s Facebook marketing strategy. 

See what kind of content brings them the most attention. Are they leveraging Facebook reels? Or are you contenders hosting live sessions with industry experts? 

The bottom line is you must monitor the competitor’s post frequency, content tonality, content forms, etc. Check their page thoroughly and prepare extensive answers to such questions. 

This is a crucial part of a Facebook competitor analysis. Without this step, your whole effort would just be scratching the surface. 

Of course, these steps are easy to execute. But if you want to simplify your Facebook competitor analysis, read the later section of this blog.

The better way to analyze multiple competitors on TikTok

Follow these 3 simple steps for an effective TikTok competitor analysis: 

Step 1: Add the TikTok profiles of your competitors to Keyhole’s profile analytics

Log into your keyhole account and click on the ‘Profile Analytics’ tab to get started.

Next, as shown in the screenshot, click on the orange ‘Add New Profile’ button in the top right corner. The dropdown will have an option to ‘Create new comparison’. 

Once that’s done, you will see a new page with several social media options for you to track. Click on the TikTok one. 

On the new page, add your TikTok channel and then add the competitor pages you want to track. Once that’s done, you will see the “create comparison” button turning orange. Click on it, and Keyhole will automatically backfill the data and process the report within seconds.

Step 2: Create a comparison report

Comparing your competitions side-by-side will help you visualize the progress you need to make to outperform them. The system helps you track online audience conversations. This helps you craft highly engaging TikToks, and decide on the correct post-frequency. 

Keyhole swiftly prepares comparison reports, showing both your and your competitor’s performance. 

After backfilling all the data on your competitor’s engagement on TikTok, it automatically creates reports with information on top-ranking TikToks, strategic highlights of different rival brands in your industry, etc. In the example above, we’ve attached a comparative analysis between Starbucks and Costa Coffee as an example.

The reports can show data history of up to a year. You just need to select a date range. This will show your analytics results over your selected timeline or a specific date.

You can export these comparison reports by simply clicking on the sharing button. Keyhole also allows turning generated reports in PDF or XLS or as a Google Sheet. You can also save the searches and resume the exercise later.

Step 3: Analyze your competitors’ top videos and follower growth

You can analyze reports on the following metrics through Keyhole:

• Top videos
• Follower growth 
• Average engagement
• Likes
• Comments

Apart from visually elaborate reports, Keyhole also shows you the top posts of your competitors.

You can find out the top performing TikToks, their engagement, and how positively the audience reacted to its content. You can also track brand-specific hashtags and keywords under Social Listening to know how your target group perceives it, top influencers, engagement metrics, and posts on dedicated media wall.

Strengthen your marketing game with TikTok competitor analysis

TikTok’s popularity has taken it beyond a creative platform.

It is now a remarkable medium to reach out to potential customers by executing your product or service marketing strategies. 

However, you must create a benchmark to be among the finest performers. These steps are hard to conduct through manual methods. For that, you need a tool that offers efficiency, accuracy, and pace — all of which you can find on Keyhole. 

With the help of reports from this platform, you will have clear navigation to create successful marketing campaigns on TikTok. 

Help your brand become a social media success with Keyhole’s TikTok competitor analysis tool.

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The post How To Track & Analyze Competitors On TikTok appeared first on Keyhole.

The constant play of the same tune makes you tap your feet irresistibly! But here’s a fun fact. 

As per the latest social media statistics, remixing a TikTok trend leads to a 14% increase in watch time. Moreover, brands are remembered 40% more on TikTok than on other platforms.  

Apart from enjoying the hook steps, you can actually connect with your target audience by giving TikTok trends a relatable brand twist. 

Gone are the days of traditional marketing through print and professional lead-generation sites alone. Your customers want to see your crazy and human side too. 

They appreciate the vulnerability and the culture you anticipate for everyday chores while building a customer-centric brand. 

In this blog, we’ll talk about how to find TikTok trends that align with your branding goals for authentic engagement. 

Let’s get started by adding a dash of excitement to your content calendar with TikTok trends.

What are TikTok trends?

TikTok trends are basically popular themes or challenges that are viral on the platform. They could be anything from ingenious dance moves to funny memes. 

TikTok trends are a big deal because of the dominance of over a billion active users on the platform. Trends on TikTok can spread like wildfire and be a great way to get your brand noticed. 

Mind you, TikTok trends are constantly changing. It’s important to stay up-to-date on these trends to incorporate them into your content strategy. 

By doing so, you can create fresh, unique content that aligns with your brand’s values. Plus, it shows that your brand is current and in touch with what’s popular on the platform. 

5 Top brands that are leveraging TikTok trends

It’s amazing how brands take over TikTok trends and incorporate unique brand angles. While some leverage the custom hashtags and collaborate with popular creators, others participate in the viral challenges. 

Regardless, they all work towards the same goal of increasing brand awareness with genuine engagement on the platform. You can show off your personality and connect with your audience on a deeper level. We present to you our top 5 brand picks to fuel your inspiration. 

1. NBA

The NBA, with 19.8 million followers, is the real OG when it comes to utilizing the TikTok trends. They showcase a lighter side of the organization through their posts. Unlike their Instagram channel, which focuses purely on basketball games and highlights, their TikTok content includes viral dances, challenges, and funny memes. 

One of the reasons why the NBA is killing it on TikTok is because they have an endless amount of content to share with their audience. Whether it’s old clips from previous seasons, behind-the-scenes footage of their players, hilarious pranks by team mascots, or user-generated TikTok videos, the NBA has covered it all. 

They make sure their audience is entertained regularly. It’s no wonder they have such a massive following on the platform!

2. Duolingo

With more than 6 million followers, Duolingo’s cute mascot takes the limelight in every other TikTok post of the brand. Duo the Owl represents a more humanized and relatable image of Duolingo.

While Duolingo initially experimented with longer videos on TikTok, lasting up to 40 seconds, the brand has now shifted to creating shorter content. Nowadays, Duolingo typically creates videos that are at most 10 seconds on the platform.  

This change in strategy is one of the top picks from their TikTok marketing playbook as it allows them to capture viewers’ attention quickly. .

3. Chipotle

With over 2 million followers but 52.1 million likes, you must have now guessed that Chipotle knows how to score more views. Chipotle has been crushing it on TikTok by creating content showcasing its brand’s values and personality. 

One of the ways they’ve done this is by merging viral TikTok menu hacks into their menu items, which has been a phenomenal hit. Additionally, Chipotle onboards influencers and relies on paid content to increase its overall reach. 

However, Chipotle’s TikTok branding strategy is all about being authentic and transparent. They put effort into showing what goes on behind the scenes in their stores with playful music and a touch of humor. Their content resonates with their audience, creating a community of fans and followers who share their passion for fresh, wholesome ingredients and a better world. 

4. Fenty Beauty

Like Chipotle, even Fenty Beauty has over 2 million followers and over 47 million likes. Fenty Beauty has been absolutely slaying it on TikTok! They have done a fantastic job targeting a Gen Z audience by investing in their TikTok strategy. 

Fenty Beauty formed a dedicated content creation house and tapped popular creators to promote their brand remotely. As a result, their #fentybeauty hashtag has over 44 million views on TikTok, and #fentybeautyhouse has gained 10 million views in just three weeks.

Their TikTok branding strategy revolves around their products with a dash of creativity. They participate in viral TikTok trends like “cloud skin” and “lip syncing” to showcase their products and engage with their audience. Additionally, Fenty Beauty collaborates with popular TikTok creators to create sponsored content.

5. Gymshark

Gymshark is another brand that knows how to use TikTok trends for their brand awareness. They partner with TikTok fitness influencers and launch viral challenges like the #Gymshark66challenge and the #5kADay66 challenge. 

These challenges involve setting fitness goals and sharing the progress on social media using the respective hashtags. Gymshark also uses a different tone of voice on TikTok than on other platforms like Instagram, recognizing that users move faster through TikTok stories than through Instagram stories or feeds. 

By leveraging TikTok’s superpower and building a fan-led community, Gymshark has gained over 4.6 million followers on TikTok and more than 72 million likes. 

Finding top TikTok trends each day

It’s worth keeping an eye on what’s hot on TikTok and adding those trends to your content queue. Why? It helps you create engaging content that attracts more viewers and therefore help you make money on TikTok. But the question that crops up almost immediately is how to find these high-engaging pieces. 

Here are 3 ways you can spot the latest TikTok trends each day. 

1. Browsing the “Explore” page on TikTok

TikTok’s Explore page is a great tool for spotting trends and staying up-to-date with the latest viral content. Here are a few tips to help you navigate the Explore page like a pro:

Keep your eyes peeled for the “Explore” tab: This is where you’ll find the most popular videos and hashtags of the moment. It’s a great place to start if you’re looking for inspiration.

Explore the different categories: Trend discovery is divided into different categories, such as “Fashion,” “Beauty,” and “Food & Drink.” Click on each category to see the trends that are currently making waves in that area.

Look for patterns: As you scroll through the Explore page, you might start to notice certain themes or styles that are popping up again and again. These are likely to be trends that you can incorporate into your own content.

Remember, TikTok trends can come and go in blinks, so it’s important to stay alert and keep your finger on the pulse. 

2. Trend discovery from TikTok’s Creative Center

The Trend discovery feature in TikTok’s Creative Center is an excellent resource for identifying trends and keeping up with the latest developments. Here are some suggestions for making the most of this tool:

Select the country your target audience resides in: This is where you’ll find the viral content on TikTok for that particular location. Click on it to see a list of TikTok’s latest and hottest trends.

Follow the trail of hashtags: If you come across a video that catches your eye, look at the hashtags the creator used. Those hashtags are part of a larger trend that you can tap into.

Filter out creators by their follower count and likes: Creators with a big following are often at the forefront of new trends and can give you a good sense of what’s popular on the platform. This can give you a sense of how much traction a particular trend or piece of content gets.

Get creative: Once you’ve found a trend that catches your eye, take a look at those and set aside some budget for video production for social media. This will give you a better idea of how people interpret the trend and what kind of content resonates with audiences. 

Remember, TikTok is all about having fun and being creative, so don’t be afraid to experiment and try new things.

3. Using third-party tools

This one is an underrated trick. You can use TikTok analytics tools like Keyhole and add your competitor’s TikTok profile as a tracker. You’ll get access to a complete set of metrics in one click. But hold on, that’s just the tip of the iceberg!

Head over to the video section and see what videos they have been posting. Check the engagement metrics alongside to see which of their TikToks went viral. And voila, you got more than you bargained for! 

If you just want to vet a general TikTok trend, add a related keyword/hashtag to Keyhole’s QuickTrends and get the detailed metrics here as well. Have multiple trends gone viral?

Not a hitch, go ahead and compare them as well. Then you can decide your priority and put your own spin on it! Don’t be afraid to get creative and add your own unique flair.

5 Tips for predicting upcoming trends before they become mainstream

Did you know that upcoming trends can be predicted before they become mainstream? Here are 5 tips to help you with early trend-spotting:

1.  Keep an eye on emerging subcultures: Often, new trends emerge from subcultures that are just starting to gain traction. By keeping an eye on niche communities and subcultures, you can get a sense of what might be on the horizon.

2.  Follow trending hashtags: Hashtags are a great way to track emerging trends and conversations. Keep an eye on hashtags that are starting to gain momentum, even if they’re not yet mainstream.

3.  Pay attention to pop culture: Pop culture can be a great indicator of what’s going to be popular in the coming months. Keep an eye on music, movies, and TV shows to see if any emerging trends are starting to take hold.

4.  Look for patterns in social media data: Social media platforms are a treasure trove of data, and by analyzing engagement rate and search data, you can get a sense of what topics and themes are on the rise.

5.  Keep an open mind: Finally, it’s important to keep an open mind and be willing to experiment. Sometimes, the most successful trends are the ones that come out of left field! So, go ahead and try out different approaches until you find what works best for you. 

Final words

Keeping up with TikTok trends can be a fun and rewarding way to stay on top of social media. Don’t forget to supercharge your brand with Keyhole and get a sense of what’s trending on the platform and how to incorporate those trends into your TikTok marketing. 

Predicting trends is not an exact science. That’s why watch for those trends, be bold, and jump on the bandwagon! Keep track of your profile and monitor posts that bring you reach and engagement off the roof using Keyhole. Take your demo and start trend-spotting right away.

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The post How To Find The Top TikTok Trends Every Single Day With Examples appeared first on Keyhole.

However, attracting and retaining your followers’ attention on TikTok is no easy feat. It requires more than merely following the latest trends and hoping your video goes viral.

Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more TikTok engagement rate.

What is TikTok Engagement Rate, and how to calculate it?

Before diving deep into the various growth hacks to boost your engagement, let us understand what TikTok’s engagement rate is.

Engagement Rate (ER) is a social media metric that allows you to measure the effectiveness of your content and understand how engaged your audience is with your content. 

The higher the ER, the better.

Here is the TikTok engagement calculator formula to calculate the engagement rate.

TikTok Engagement Rate = [(Total Number of Likes + Comments + Shares)/Total Number of Views] * 100

9 Killer tactics to increase TikTok engagement rate in 2024

With TikTok’s growing popularity, marketers are constantly looking for ways to make their videos stand out and achieve better engagement. It’s no wonder that 52% of marketers using TikTok as a part of their marketing plan and looking to increase their investment in 2024 and beyond.

However, to boost engagement and capture your audience’s attention, you need to do more than produce videos based on trends. 

Let’s look at some proven growth hacks to help you gain your audience’s attention and increase engagement. 

1. Take inspiration from top brand pages

There’s no doubt that TikTok is one of the most effective platforms for growing your brand. Many successful brands are already killing it on TikTok by creating engaging content, which allows them to reach a broader audience and build stronger relationships with their followers.

While some brands use TikTok to showcase their products in a fun and creative way, others use it to tell their brand story and connect with their customers on a deeper level. And if you’re looking to grow your brand by building a more engaging audience on TikTok for marketing, it’s important to take inspiration from successful brands and learn how to market on TikTok.

One great example is the EdTech brand Duolingo. Thanks to their creative and engaging content, they’ve built a massive 4.9M following on TikTok. From witty challenges to creative videos, Duolingo knows how to capture the attention of its target audience-making it a star on the platform.

When you analyze brands like Duolingo, you will see that entertainment rather than promotion is the key to growing an audience on TikTok.

TikTok analytics can help you see how you rank against your competitors and the insights can be used to win more followers. 

2. Leverage user-generated content 

User-generated content is a great way to increase engagement on TikTok, allowing users to be creative and have fun with the platform. 

This content can be user-generated videos about your product and services and challenges or hashtags encouraging users to participate and create more content. Additionally, you can encourage users to use the Duet and Stitch features of the app to create unique new content using your content.

Besides connecting with your target audience, UGC also helps you to boost your brand awareness and facilitate more sales. According to a Stackla study, 80% of respondents stated that they trusted consumer-generated content more, and it influenced their buying decisions.

One of the top brands that utilize UGC effectively is GoPro. Their page has several UGC videos highlighting newly launched products, product quality, and product durability. Using this approach, they have managed to build a TikTok page with over 2.2 million subscribers.

3. Invest in TikTok ads 

TikTok ads are short, creative, and attention-grabbing, making them an excellent way to reach new audiences, increase engagement, and boost sales. 

TikTok boasts of having one of the most engaging user bases, with 15% better engagement rates than other platforms. Thus, TikTok ads offer brands a great opportunity to reach a highly engaged audience. 

Additionally, the fact that 72% of TikTokers find advertising on the platform inspiring proves that brands are actively tailoring their ads to appeal to the platform’s users. 

Here are some tips for creating engaging TikTok ads to reach a wider audience:

• Identify your target market
• Start with an engaging hook or high-impact visual 
• Keep your ads short and concise
• Take advantage of viral trends
• Use trending music
• Leverage user-generated content

The haircare company K18 reported a 70% increase in average daily sales after launching their first paid campaign on TikTok. Within a month, this campaign generated 27 million views, and the hashtag #K18Hair was viewed over 73 million times and enabled K18 to grow from 2k to 20k followers.

4. Research viral trends and #hashtags (or start your own)

What makes TikTok really stand out is the ability it provides its users to create and leverage viral trends and hashtags.

When a trend goes viral on TikTok, it has the potential to reach a massive audience. TikTok analytics tool helps you increase your followers and TikTok engagement rate by tracking TikTok trends and hashtags. Doing so can ensure that your content is timely, relevant, and capitalizes on the latest trends. 

That could mean creating videos that feature popular TikTok challenges or using trending hashtags and audio in their content. 

Gymshark is a leading fitness brand on TikTok known for leveraging TikTok challenges and hashtags. Their 66 Days: Change Your Life challenge became a massive success, with their hashtag #gymshark66 generating 193 million views.

Pro tip: Using tools like Keyhole’s social listening Analytics, you can track particular hashtags and see if they are worth adding to your posts or not. You can even track particular trends and check top posts, engagement metrics, influencers, etc.

5. Inculcate storytelling into your marketing strategy

It’s no secret that businesses that create authentic content on TikTok find the most success. However, engaging storytelling is what makes content perform at that next level. Additionally, creating narrative formats that are simple to execute at scale will save both time and money.

Furthermore, you can also encourage your audience to create content that involves simple storytelling through trends and challenges–this has the potential to skyrocket your engagement rate.

A leading social media marketing agency Fanbytes leveraged storytelling to maintain the momentum of JP Saxe’s track ‘If the world were ending.’

They asked influencers to create scenarios for the ‘If the world were ending’ track and showcase memories they missed during the lockdown.

The TikTok campaign helped Fanbytes gain 400,000 influencer views, 550,000+ user-generated content views, and a 31.53% engagement rate.

6. Provide clear descriptions for your TikTok videos

Video description and hashtags help you describe your video effectively –increasing visibility and engagement rate on TikTok.

In a new updateTikTok has increased its video descriptions’ character limit to 2,200 characters from 300 (as first reported by social media consultant Matt Navarra). This means you have more space to experiment and explain your video. 

According to TikTok, users should write longer descriptions to make their content more searchable and likely to appear on other users’ “For You” pages.

Furthermore, speaking your audience’s language in the video descriptions will help you draw their attention and encourage them to engage with your content–connecting with them on a deeper level.

Here’s an example of Xbox Canada’s video making an inside joke about “The Headset Dent,” which most of their target customers and gamers will relate to. Since the joke is relatable, relevant, and engaging for a specific audience, it’ll definitely resonate with them, encouraging them to engage.

7. Formulate a solid hashtag strategy

All your effort in creating quality content will be in vain if you can’t get it in front of the right audience. A solid hashtag strategy can increase your content visibility, help you identify competitors, and even give you ideas for TikTok marketing.

Using hashtags is a great way to categorize your content, making it easier for users to find your content and also assisting the TikTok algorithm in displaying it to the right people. 

Tips for using hashtags on Tiktok 

• Utilize niche hashtags to reach your target audience

• Reach a wider audience by using a mixture of popular and niche hashtags

• Be sure to use a maximum of three to four hashtags per post

• Ensure your hashtags are relevant to your content

• Use trending hashtags, and don’t shy away from hashtag challenges

A top footwear brand, Crocs, claims that using brand-specific hashtags (#Croctober,#CrocTok, #CrocsOnRoblox, etc.) is an integral part of its winning social media strategy on TikTok.

8. Leverage TikTok live-stream 

With TikTok live streams, you can interact in real-time with users and create a more personal connection. Going live can also significantly increase brand awareness, generate leads, and drive conversions. It is estimated that consumers will spend $17.2 billion via social apps this year and most of this money will go to their favorite creators.

Tips to make the most of TikTok live streams

• Pick the right time: Choose a time when your audience is most activ\e. 

• Keep it short: It is recommended to keep your live stream no more than 30 minutes.

• Plan your live stream: Although a script is not necessary, planning your live stream in advance can help you stay focused.

• Respond to comments: Engage your viewers in the chat by responding to their comments, questions, or requests.

Using their TikTok Mega Mall, Colgate leveraged TikTok live streams extensively and gained over 214.8M total impressions, leading to 1.4M unique visitors to their TikTok Mega Mall.

9. Track engagement with analytics 

As TikTok grows, it becomes very important for you to be at the top of your game to stay relevant. To achieve a high TikTok engagement rate, you need to understand how your content is performing, which content resonates with your audience, and tailor your content strategy accordingly.

An analytics tool can help you monitor TikTok engagement and see how your content performs. Your brand’s engagement can be gauged by metrics such as video views, follower growth, comments, likes, and shares. Based on the demographic data of your TikTok audience, you can find out where your followers are from, their gender, and what days and times they are most active. With all of this information, you can customize and target your content so that it resonates and reaches your audience. 

You can use tools like Keyhole’s TikTok Analytics to track your engagement with the help of their live dashboard, which brings all the required data together in one place.

This analytical tool can also help you to:

• Analyze the performance of your profile.

• Keep track of your top hashtags based on engagement. 

• Get recommendations on how to increase views, likes, and comments. 

• Analyze your competitors’ performance and see what better you can do

• Find out what your audience liked and disliked.

• Track keywords and hashtags to monitor their popularity and sentiment.

Conclusion 

These were some of the proven growth hacks that will surely increase your TikTok engagement rate and bring you more TikTok followers if appropriately implemented. While all these growth hacks are great, the most important thing is always to post quality content consistently. The quality of your content and the value it brings to your community will ultimately drive more engagement.

Finally, have fun and be creative – the more unique and engaging your content is, the more likely people will notice your TikTok account.

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The post How To Increase Your TikTok Engagement Rate In 2024? appeared first on Keyhole.

Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. 

What is TikTok marketing? 

In simple words, TikTok marketing is the practice of using TikTok to promote your brand, product, or service. Influencer marketing, TikTok advertising, and creating organic content are three essential parts of TikTok marketing for business. It can help you:

• Increase brand awareness 
• Getting feedback from customers and audiences 
• Selling products and services 
• Advertising your offering 
• Providing customer service 

The fact that TikTok’s user base is rapidly growing makes this social media platform a great opportunity for brands to reach new and larger audiences. Let’s see the benefits of TikTok for businesses to know if it’s worth investing time and money in the platform. 

What are the benefits of TikTok for business? 

Here’s why this marketing channel is becoming a powerful option for marketers. 

1. International audience

TikTok is popular in more than 150 countries, and millions of people consume content on this platform. This platform connects you with people worldwide and takes your business in front of them. 

2. The high volume of Gen-Z users

In the United States, TikTok has 100 million monthly active users with 32.5% of users between the age of 10-19 years and 29.5% between 20-29 years. It has more than 800 million active users globally and TikTok has been downloaded over 2 billion times. 

3. Video marketing strategy

According to research, 88% of people would like to see more videos from businesses. TikTok is perfect for promoting your brand with creative and engaging videos and expanding the reach of your existing video content. By analyzing your TikTok watch history and creating engaging content, you can improve your strategy and expand the reach of your existing video content.

4. Ads are seen more favorably

TikTok ads are seen as less intrusive than other social media ads, which means they’re perceived more favorably by users. Advertising on TikTok is more authentic, fun, and trustworthy, compared to other social media channels. 

5. High engagement rate

The most popular videos on TikTok get millions of likes and comments. If you can create content that resonates with this audience, your brand could see significant benefits from the exposure. Based on the infinite scrolling interface and the fact that an average user spends 14.3 hours a month on the app make TikTok’s engagement rates are the highest of any social media platform. 

6. Budget-friendly for brands

As the platform relies on bite-sized videos that include music, graphics, and lip-sync, it is an easy and budget-friendly way for brands to create trending content and incorporate product promotions in the videos. 

The common misconception about TikTok is that it is an app with frivolous content for teens. The truth is, users, are flocking to thousands of communities that involve entertainment, tutorials, how-to guides, and beyond. 

What is the TikTok engagement rate and how to calculate it?

The engagement rate is the number of people who interact with your content. It’s an important indicator of success for any social media platform, and TikTok is no exception. On the contrary, it’s even more so on this app because many users can engage with video posts such as likes or comments. 

You can calculate your TikTok engagement rate by dividing the number of likes, comments, and shares divided by how many views you have.

TikTok Engagement Rate = (Total Number of Likes + Comments + Shares/Total Number of Views) * 100

How can brands use TikTok marketing? 

Although TikTok has a huge audience, it is important to consider whether your potential audience will be on the app. However, if your target audience isn’t using TikTok, you need to consider if they will be likely to sign up in the near future. 

That said, although TikTok has a majority of Generation Z users, what’s notable is that most social media platforms started with a younger audience. A case in point is Instagram, which was initially used by young adults. Today, it has a diversified audience and over 2 million businesses use it as a marketing channel.  

The benefit of getting onboard the TikTok marketing bandwagon is that you’ll get a head start on your competitors. You grow an audience before the platform is saturated with promoted content and businesses. 

Let’s see the 3 ways in which you can market your business on TikTok and improve the engagement rate. 

#1. Work with influencers in your niche

One way to boost your TikTok marketing strategy is by working with influencers in your niche. A successful influencer marketing strategy involves finding the right set of creators, setting KPIs, and chalking a plan of what you would want to achieve together. 

Major brands like Redbull, Chipotle, Calvin Klein, and Sony Music among many others have started working with influencers on TikTok to expand their reach. 

The bottom line is that you must be clear about why you’ve chosen an influencer, what you want to get out of it and how you will measure the impact of collaboration. 

Once you acquire new users with TikTok influencer marketing, you’ll need to retain them and a TikTok marketing plan comes to your aid. 

You can also add top trending keywords, branded hashtags, or industry-specific buzzwords to social listening. Once added, you can filter a list of influencers that are actively talking about it. Filter the average engagemt, followers, or impressions.

#2. Create engaging and original content

The first approach to TikTok marketing is going down the DIY path. The best part of using TikTok is that you don’t need to create high-quality professionally filmed or edited videos. You can use your smartphone to come up with ways to repackage your promotional content in the TikTok format. 

What you need for an effective TikTok company marketing strategy is engaging, fun, and original content. However, this kind of content is not possible for all businesses. 

Ensure that your marketing is aligned to overall goals and the brand strategy. If your business is in a serious industry, focus on providing in-depth blog posts. 

Alternatively, if you are an eCommerce business focussed on sustainability, leverage trending videos, how-to’s, hashtag challenges, and other types of video content aimed at adding value to your audience. 

 #3. Run ads

TikTok recently introduced opportunities for advertisers, enabling you to reach your target audience in less than 24 hours. 

There are five distinct types of ads on TikTok:

•  In-feed ads
  
• Branded hashtags 
  
  
• TopView ads
  

• Branded Takeover ads
  
  
  Source
  
• Brand effect ads
  
  Source

How can TikTok fit into your overall marketing strategy? 

#1. Conduct audience research

Audience research is a powerful aspect of TikTok engagement rate and TikTok marketing. You could reverse engineer the process in the following way. 

Start looking at the hashtags you know your audience finds appealing. See the videos appearing under these tags and identify what they have in common. It could be a specific audio or editing style of video format (for example, tutorials, product launch, or just funny videos). 

Besides the standard evergreen content, you could hop onto trends for 20-30% of the time and put your spin on them. 

For example, Skincare brand Dermalogica shares skincare tips on its TikTok account. Occasionally, products are also highlighted. By building tips around their product ranges, they cater to both educational content and product promotions. 

Keyhole’s TikTok analytics helps you understand how your posts are performing, how engaging your profile is, and how often your videos are getting likes and comments. 

#2. Follow trending creators

One simple way to find new TikTok trends is by following creators who are the first to jump on the latest content trends. Once they post a trend, within 2-3 days you can create your own version of it before it becomes a saturated video. 

Start by identifying and following these creators. Constantly follow their feed to ensure that you aren’t missing out on what they post. 

Once you’ve chosen TikTok creators, Keyhole lets you vet influencers, their engagement rate and understand the share of voice. 

#3. Perform a competitor analysis

Use TikTok to see what other businesses are doing on this platform. If there is a brand or product similar to yours, analyze their content strategy, see what has worked for them and what hasn’t. 

Additionally, TikTok is a creator-led platform, so don’t miss out on analyzing TikTok stars. Find influencers who specialize in your area of expertise. This can range from cosmetics to education, literature, and economics. 

Create a comparison group using Keyhole to see how you rank against your competitors and how you can gain more followers. 

#4. Set goals

Before you start creating videos for TikTok, set some goals. This could be anything from increasing sales by a certain percentage to getting more followers within six months. Make sure your TikTok marketing strategy aligns with these objectives and measure results along the way so that adjustments can be made when necessary.

#5. Perform regular audits

It is important to perform regular audits of your TikTok account just like any other social media account. This will help you track how well your content is performing and whether or not changes need to be made to the type of videos you’re creating or the way in which you’re promoting them.

#6. Post regularly

TikTok serves each of its users with a personalized mix of content on the app’s main interface, called the For You page. 

Videos suggested on the For You page can be from big accounts as well as small ones. They have one thing in common, mostly, they are not older than a couple of days. 

For best results for TikTok for business, understand where your audience is located (time zones) and post when they are online. Also, TikTok recommends posting 1-4 times a day. 

Furthermore, to figure out a posting schedule that will satisfy both TikTok’s algorithm and your fans, monitor your performance until you find an optimal posting frequency. 

Taking it a step ahead, TikTok analytics by Keyhole shares recommendations on how to increase views, recommendations, and comments based on your most popular posts. 

#7. Use relevant hashtags

Like other social media networks like Twitter and Instagram, TikTok users rely on hashtags to search for videos and clips by subject. When you click on the “Discover” tab at the bottom of the screen, you’ll see a list of videos as per the trending hashtags. 

The benefits of hashtags for TikTok marketing strategy in 2022 are: 

• Amplifies the reach of your content 
• Identifies competitors and influencers
• Gets more followers 

You could also try making your videos stand out in slightly less popular categories to boost the TikTok engagement rate. Otherwise, your videos are more likely to get swamped in the content sea. As with all types of marketing, your videos should appear to people relevant to your campaign, so don’t focus on hashtags only because they are popular. 

Keyhole’s social media reporting tracks your top hashtags by engagement and suggests the optimal number of hashtags to use in your next post based on historical performance. 

#8. Hashtag challenges

Hashtag challenges are highly popular in TikTok as they are an excellent way for businesses to increase both engagement and brand awareness. For example, you could set up a challenge for users to share videos of themselves attempting your challenge along with adding your chosen hashtags. 

The best part is that a good hashtag challenge encourages users to talk about your brand even on other social media sites. 

McDonald’s had a #bigmactiktok challenge wherein fans had to select a Big Mac chant genre, then dance and record the video. 

#9. Add clear descriptions to the videos

While TikTok’s videos can be up to a minute long, you don’t have that long to get your message through. Your videos should be visually appealing and creative. 

At all times, you’d want to use a clear description of what the video has to offer to the viewers. Consider wording it in such a way that people would feel like commenting. 

Alongside this, a good description also helps with SEO. Because you’d want TikTok to know what your video is about when it indexes the clip. Don’t forget to add important keywords as long as they make sense and don’t seem like a random collection of words. Adding short snappy descriptions is a good way to increase the TikTok engagement rate.  

Lastly, Keyhole’s TikTok analytics analyzes which video affects your audience liked, disliked, and how often you should use these effects in your posts. You can easily create a social media report using real-time & accurate data.

Learn and test new TikTok marketing strategies 

TikTok is evolving at lightning space, bringing a new era of marketing and creative solutions. Give your brand a boost by making it more appealing to young people. 

TikTok marketing requires you to be creative and original. Integrate your brand within the videos wherever possible for a higher TikTok engagement rate. Analyze the performance of your TikTok account using a TikTok analytics tool such as Keyhole. 

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The post How To Calculate TikTok Engagement Rate? (Formula + Free Calculator) appeared first on Keyhole.