Today, especially on Twitter (aka X), the game has changed. To stay ahead, you need to put in much more effort into precise and thorough competitor analytics. The last thing you want is to manually slog through all that stress. 

Thankfully, you don’t have to. There are plenty of tools out there that can automate the process, delivering better results in less time.

In this article, we’ll explore ten essential Twitter competitor analytics tools that can give you the edge you need—without spending hours on it.

#1 Keyhole

Keyhole stands out as an unparalleled tool when it comes to analyzing Twitter competitors, , offering a comprehensive suite of features designed to provide deep insights and actionable data. As the first tool on our list, Keyhole sets the standard for what a top-tier Twitter analytics solution should be, combining user-friendly design with powerful analytics capabilities.

Keyhole’s user-friendly interface ensures that even those new to social media analytics can quickly get up to speed. The dashboard is intuitive, allowing users to navigate effortlessly through the various features and functionalities. This ease of use does not come at the expense of depth; on the contrary, Keyhole provides some of the most sophisticated analytics available in the market.

Real-time data tracking

One of Keyhole’s standout features is its real-time data tracking. This allows users to monitor Twitter activities as they happen, providing immediate insights into competitor actions and audience reactions. With this feature, you can stay ahead of the curve, responding swiftly to trends and changes in the social media landscape. Implementing an email cadence strategy can further enhance your response time by ensuring you are consistently following up on the latest trends and data insights.

Advanced hashtag and keyword analytics

Keyhole’s advanced hashtag and keyword analytics capabilities enable users to dive deep into specific topics and trends. By tracking the performance of hashtags and keywords, you can uncover which themes are resonating most with audiences and which strategies competitors are employing successfully. This level of detail helps in crafting more effective and targeted social media campaigns.

In-depth sentiment analysis

Understanding the sentiment behind tweets is crucial for comprehending public perception. Keyhole’s sentiment analysis tool breaks down how audiences feel about specific topics, brands, or campaigns. This feature provides a nuanced view of competitor strategies, helping you to identify potential pitfalls and opportunities based on audience sentiment.

Customizable reports and dashboards

Keyhole offers customizable reports and dashboards, allowing users to tailor the data presentation to their specific needs. Whether you need a quick overview or a detailed analysis, these customizable options ensure that you can get the exact information you require in a format that works best for you. This flexibility makes it easier to communicate insights to stakeholders and make data-driven decisions.

Historical data access

In addition to real-time tracking, Keyhole provides access to historical data. This feature is essential for identifying long-term trends and patterns in competitor behavior. By analyzing past data, you can better understand how strategies have evolved over time and anticipate future moves.

#2 Hootsuite Analytics 

Hootsuite Analytics is a powerful tool for monitoring competitor activity on Twitter, making it an indispensable resource for social media managers and marketers aiming to stay ahead of the competition. What sets Hootsuite Analytics apart is its seamless integration with various social media platforms, allowing users to conduct a comprehensive analysis beyond just Twitter.

Hootsuite Analytics provides a centralized platform where you can track and compare competitor performance across multiple social networks. This cross-platform capability is particularly valuable for businesses that maintain a presence on several social media channels, as it offers a holistic view of your competitors’ strategies and activities. By integrating data from Twitter, Facebook, Instagram, LinkedIn CRM, and more, Hootsuite ensures that no critical insight is missed.

Key features:

• Cross-platform Social Media Monitoring: Monitor and compare competitor activity across multiple social networks, gaining a broader perspective on their overall social media strategy.
• Detailed Performance Metrics: Access in-depth metrics that cover engagement, reach, impressions, and more, providing a clear picture of how competitors are performing on Twitter and other platforms.
• Customizable Reporting Options: Generate reports tailored to your specific needs, making it easy to share insights with stakeholders and make informed decisions.
• Competitive Benchmarking: Benchmark your performance against competitors to identify strengths and areas for improvement, helping you refine your social media strategy.

#3 Sprout Social 

Sprout Social is a formidable tool for tracking and analyzing Twitter competitors, offering a blend of user-friendly design and powerful analytics features. For businesses looking to stay competitive on Twitter, Sprout Social provides the insights necessary to refine strategies and drive engagement effectively.

Sprout Social’s interface is designed with the user in mind, making it easy to navigate and access the wealth of sales data available. This simplicity does not compromise the depth of its analytics capabilities. Sprout Social delivers robust features that allow users to delve deep into competitor performance and uncover critical insights.

Key features:

• Comprehensive Engagement Metrics: Track likes, retweets, mentions, and more to understand competitor engagement levels.
• Competitor Benchmarking: Compare your performance against competitors to identify strengths and areas for improvement.
• Trend and Sentiment Analysis: Analyze trending topics and audience sentiment to refine your Twitter strategy.
• Detailed Reporting Tools: Generate in-depth reports tailored to your needs for better strategic planning and communication.

#4 Mention 

Mention is a powerful tool designed for monitoring brand mentions and competitor activities on Twitter, providing marketers and social media managers with essential insights to stay ahead of the competition. With its real-time tracking and comprehensive analysis capabilities, Mention helps users keep their finger on the pulse of what’s being said about their brand and their competitors.

One of Mention’s standout features is its ability to deliver real-time alerts. This ensures that you are immediately notified whenever your brand or a competitor is mentioned on Twitter. This feature is invaluable for staying informed and reacting promptly to emerging trends, potential crises, or opportunities for engagement.

Key features:

• Real-time Mention Tracking: Monitor brand and competitor mentions as they happen, ensuring you never miss a critical mention.
• Competitive Insights: Gain deep insights into competitor activities and strategies, allowing for more informed decision-making.
• Sentiment Analysis: Understand the sentiment behind mentions to gauge public perception and identify areas for improvement.
• Customizable Alerts: Set up personalized alerts tailored to your specific needs, ensuring you receive the most relevant updates.

#5 Brandwatch 

Brandwatch is a cutting-edge tool renowned for its advanced analytics and AI-driven insights, making it an indispensable asset for businesses aiming to understand competitor strategies and audience behavior on Twitter. With its powerful capabilities, Brandwatch provides users with the tools necessary to make informed decisions and stay ahead in the competitive social media landscape.

At the core of Brandwatch’s effectiveness is its AI-driven analytics, which offer deep, actionable insights into various aspects of social media performance. By leveraging artificial intelligence, Brandwatch can analyze vast amounts of data quickly and accurately, uncovering trends and patterns that might otherwise go unnoticed. To ensure your outreach strategy is on point, consider sending bulk cold emails to connect with key influencers and potential partners, amplifying the impact of your analytics.

Key features:

• AI-driven Analytics: Utilize advanced AI to gain precise and actionable insights into social media performance.
• In-depth Audience Insights: Understand the demographics, interests, and behaviors of your audience and competitors’ followers.
• Competitor Benchmarking: Compare your performance with competitors to identify strengths and weaknesses.
• Trend Analysis: Detect emerging trends to stay ahead of the curve and capitalize on new opportunities.

Read More: 10 Key Twitter Metrics You Should Track To Access Your Performance

#6 BuzzSumo 

BuzzSumo is a powerful tool that excels in helping users identify top-performing content and key influencers within their industry. For businesses looking to enhance their Twitter strategies, BuzzSumo provides valuable insights through its robust content analysis and competitor tracking features, making it an essential addition to any social media toolkit. Incorporating email warming into your communication strategy can also help ensure that your outreach efforts are more effective and less likely to be filtered as spam.

BuzzSumo’s ability to track and analyze content performance is one of its most significant strengths. By identifying which pieces of content resonate most with audiences, businesses can replicate successful strategies and avoid tactics that do not engage effectively. This feature is crucial for continually refining content strategies to ensure maximum impact.

Key features:

• Content Performance Tracking: Monitor and evaluate the performance of your content and that of your competitors to identify what works best.
• Influencer Identification: Discover key influencers in your industry who can amplify your reach and engagement on Twitter.
• Competitor Analysis: Gain insights into your competitors’ content strategies and performance, enabling you to adjust your tactics accordingly.
• Trend Discovery: Identify emerging trends within your industry to stay ahead and capitalize on new opportunities.

#7 Emplifi 

Emplifi is a comprehensive social media analytics tool renowned for its ability to provide deep insights into competitor strategies and performance on Twitter. Leveraging advanced AI-driven recommendations and analytics, Emplifi equips businesses with the data and insights necessary to optimize their social media strategies and stay ahead of the competition.

Emplifi’s AI-driven analytics are at the core of its powerful capabilities. By utilizing artificial intelligence, Emplifi delivers precise and actionable insights that help users understand complex social media dynamics and make informed decisions. This feature is particularly useful for businesses aiming to fine-tune their Twitter strategies based on solid data.

Key features:

• AI-driven Analytics: Gain precise, actionable insights powered by advanced AI algorithms.
• Competitor Benchmarking: Compare your performance against competitors to identify strengths and weaknesses.
• Engagement Metrics: Monitor key engagement metrics such as likes, retweets, and mentions to gauge audience interaction.
• Content Performance Analysis: Analyze the performance of your content and your competitors’ content to understand what resonates with audiences.

#8 Buffer 

Buffer is a versatile and user-friendly tool that offers comprehensive analytics capabilities for Twitter. Known for its simplicity and efficiency, Buffer provides businesses with the insights they need to track performance and conduct effective competitor analysis. Whether you’re a small business or a large enterprise, Buffer’s analytics tools can help you stay ahead in the competitive social media landscape.

Buffer’s analytics tools allow users to monitor key metrics and understand how their Twitter content is performing. This comprehensive look at performance data helps businesses refine their strategies, optimize content, and engage more effectively with their audience.

Key features:

• Post Performance Analytics: Track engagement metrics such as likes, retweets, and comments to gauge the effectiveness of your content.
• Follower Growth Tracking: Monitor changes in follower count over time to understand what drives audience growth.
• Custom Reporting: Generate tailored reports to highlight the most relevant metrics and share insights with your team.
• Competitor Benchmarking: Compare your performance with competitors to identify strengths and areas for improvement.

#9 Rival IQ 

Rival IQ stands out as a robust tool for delivering detailed competitor insights and performance metrics on Twitter. For businesses aiming to gain a competitive edge, Rival IQ provides the necessary data and analytics to understand and surpass their competitors. Its strengths lie in its ability to automate reporting and analyze trends, ensuring that users can make informed decisions swiftly and accurately.

One of the key advantages of Rival IQ is its ability to provide comprehensive competitor insights. By delving into the details of competitors’ social media strategies, businesses can uncover the tactics that are driving success. This insight allows users to adopt and adapt successful strategies while identifying and avoiding less effective ones.

Key features:

• Detailed Competitor Insights: Gain an in-depth understanding of competitors’ strategies and performance on Twitter.
• Performance Metrics: Track key performance indicators to measure and compare your social media success.
• Automated Reporting: Generate reports automatically to save time and ensure consistency in data analysis.
• Trend Analysis: Identify and capitalize on emerging trends within your industry to stay ahead of the competition.

#10 Agorapulse 

Agorapulse is a versatile social media management tool that offers comprehensive features, including robust competitor analysis on Twitter. It is designed to help businesses streamline their social media efforts by providing easy-to-use marketing dashboards and in-depth analytics. With Agorapulse, users can effectively manage their social media presence while gaining valuable insights into competitor strategies.

Agorapulse’s user-friendly dashboard is one of its standout features. The intuitive interface makes it easy for users to navigate through various functionalities and access the data they need quickly. This simplicity does not come at the expense of depth; Agorapulse offers detailed analytics that provide a clear picture of social media performance.

Key features:

• Comprehensive Social Media Management: Manage all your social media accounts from a single platform, simplifying your workflow.
• Competitor Analysis: Gain insights into your competitors’ strategies and performance on Twitter.
• Engagement and Performance Metrics: Track key metrics to measure your social media success and engagement levels.
• Customizable Reporting: Generate tailored reports to meet your specific needs and share insights with stakeholders.

Read More: Ultimate Twitter Marketing Guide With Tips & Strategies

Final Words

These tools provide deep insights into competitor strategies, audience behavior, and content performance, enabling businesses to refine their Twitter tactics and achieve better results.

From Keyhole’s comprehensive analytics to Agorapulse’s all-in-one management features, each tool offers unique capabilities that can enhance your social media strategy. By understanding what works and optimizing your approach, you can stay ahead of the competition and engage more effectively with your audience.

Ready to gain a competitive edge on Twitter? Start your journey with Keyhole and discover the power of comprehensive Twitter analytics today.

Leverage these powerful tools to transform your Twitter strategy and boost your social media performance. Take action now and explore their benefits.

The post 10 Twitter Competitor Analytics Tools You Must Know appeared first on Keyhole.

Brands use Twitter marketing to bring in engagement, authentication, humour, and brand awareness. 

Some of the best things about using Twitter for marketing purposes are:

• The incredible organic reach and engagement.
• The top-notch quality and value of information shared on Twitter.
• The exposure — some of the brightest minds are on Twitter.
• No limit to the number of followers.
• Regular updates when it comes to user experience and features.

Twitter, as a platform, has so much to offer! Understandably, increasing your brand’s following on Twitter may seem like a mammoth task, especially when you are just starting out. 

However, with a step-by-step approach, you can break this down into effective plans to make the task of generating Twitter engagement less cumbersome. 

If you’re wondering how to market on Twitter in 2024 in a sustainable and scalable way, keep reading. 

9 Brilliant strategies for getting more followers on Twitter 

1. Tweet consistently

Twitter is a conversational mega mall. People visit this platform almost every day to view or be part of conversations that interest them. Offering content diligently should be the top priority for every brand, big or small, and should be relevant to what people may enjoy.

While there is no fixed number of tweets allotted, it is recommended to tweet at least twice a day to keep the brand pulse alive amidst the noise. 

If you’re looking to increase your followers on Twitter, an interesting way to do so is by roping in other companies for a fun and engaging conversation. Incorporating strategic brand tools can enhance the impact of these interactions and help build a stronger online presence.

KitKat leveraged Harry Styles’ latest song ‘Watermelon Sugar’ to fashion a tweet and roped in chocolate brands Snickers, mmschocolate, Twix, Skittles, and Starburst into the conversation to pump up those engagement numbers. 

2. Post visual content

Did you know that the human brain is more receptive to visuals than any other sensory medium? As per research, the brain processes visuals 60,000 times faster than text and is more effective when it comes to retention. 

Clearly, you need to breathe life into your Twitter for business account with more visuals in the form of images and videos.  Animated GIFs and images are some of the best ways to boost your Twitter engagement and gain more visibility on the platform. 

Many social media managers will also agree that brands can leverage the easy-to-use Twitter cards that help creators display more information in a visual manner for increased engagement. 

Twitter cards empower users to attach their media collaterals to their tweets which blends aesthetics with functionality. Complete with links and active CTA buttons, these cards drive traffic to your website as well as deliver valued information in a clear, succinct, and non-boring manner.

Key Tip: You can Keyhole to find your best content types. Go a step beyond and track your competitors’ accounts and see what brings them in front of your dream leads.

3. Use relevant & trending hashtags

It is interesting to note that when hashtags are used the right way, the percentage of a post to be retweeted increases by 40%. A good Twitter practice is to include three hashtags in the tweet. Any higher than that and the engagement is likely to drop by 17%!

So how does one know which hashtags to use on Twitter? 

Twitter analytics tools like Keyhole help create a personalized dashboard for brands and social media managers and present metrics that work for them. You can track any hashtag or keyword across the platform to assess how many people are using them and what they are saying. 

In addition, you can generate aggregated engagement metrics such as reach and impressions instantly, thereby saving hours of your time. This way, hashtag analytics tools empower you to create a data-backed Twitter marketing strategy. 

These reports include historical Twitter data, mentions, and metrics of all the hashtags used in the last 5 years. Based on the data, managers and brands can also assess the hashtags to be used in the future which overrides manual work and gain ROI based on accurate analysis. 

Furthermore, Keyhole’s Twitter analytics platform helps analyze particular keywords or brand-related terms to see how many people have mentioned it and track Twitter trends instantly.

4. Engage with replies, retweets, and likes

Engaging with followers on Twitter is not easy but it’s not impossible either.

An important part of your Twitter marketing strategy should be to engage with your followers. One of the simplest ways to market on Twitter is by replying to tweets, retweeting relevant posts, and encouraging user-generated content. 

This strategy also connects with social proof marketing, where displaying interactions with happy customers or notable individuals can significantly improve your brand’s trust and credibility.

In addition to retweets, replies, and community development, Twitter Chats also help brands engage with audiences with the help of value-based content on a regular basis.

Twitter chats are public-based discussions on very specific topics where followers get to learn from the best, as well as help brands have a constant presence among their audience. These chats are usually held live, allowing users to interact with brands in real time. 

You can connect with these invested and enthusiastic participants outside the chat and build a really collaborative community where these followers have the potential to be loyal customers. 

Read More: How to Do a Twitter Competitor Analysis in 5 Simple Steps

5. Find your unique and compelling brand voice

While having a unique brand voice does not directly increase your followers on Twitter, you still need a compelling and uniform tone that is engaging, fun, and memorable. 

To find out your unique voice on Twitter and even otherwise, you need to define your vision, values, and mission.

What is the goal of your marketing strategy on Twitter? 

Is your vision to inspire your followers to take action? Or should your messaging drive them to buy more? The clarity helps build a narrative that becomes common across all messaging and therefore, becomes the brand voice. 

Once the vision has been outlined, the next step is to know what your audience wants. Is your audience of the current generation, or is it a part of the older population? What does your audience seek? Entertainment, information, or both? Understanding your audience will help you fine-tune your brand voice that you had earlier created on the basis of your vision and mission. 

A pro tip – Seal the deal with brand voice guidelines so that it can be referred to anytime and by anyone managing your social media activities. 

Old Spice’s Twitter handle is a great example of maintaining a consistent brand voice — in this case, humour, across all its posts. 

6. Post at the right times

Like other social media platforms, Twitter has its own algorithm that works on different cases of consistency and posting schedules. 

In many cases, the best days to post on Twitter are Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9 AM. While the worst day to post is on a Sunday. 

However, this may not be true for every brand out there and as a social media manager, you need to figure out a schedule that works for your company and not the industry. 

Reports from Keyhole’s Twitter analytics can help in finding the best time to post on Twitter.

Based on the data like traffic flow and engagement rate, these reports offer recommendations on the optimal time to schedule your Twitter posts. 

7. Balance paid and organic engagement on Twitter

There are two ways to gain engagement on Twitter — organically and via ads. 

Organic reach is scalable and long-lasting when compared to ads. On the other hand, ads are required for that short burst of growth important to get the brand on the maps. 

Organic engagement

Experts suggest that organically engaging Twitter threads should be more visual and attention-grabbing with a hint of intrigue. The hook, line, and sinker model works very well here since brands need to hook their readers on the first line and then make them click the “Read More” link to move along further.

• Don’t reveal everything in the first line, let your reader click on ‘read more’.
• Build a context 
• Use Twitter polls if required
• Add a visual to grab the attention

However, creating threads is just one part of the deal. Once the tweet is up, it is important for your brand to engage with the audience further.  You can retweet replies, dive into a conversation, and build an active communication line with all those who engage with your business account on Twitter. 

Consider Twitter follower ads 

Boosting Twitter engagement organically takes time. On the other hand, if you’re looking to accelerate your growth quickly, Twitter’s follower campaigns allow you to promote your account to a targeted audience.

The best part, you pay only when someone followers your business account after seeing the ad. 

These ads work best for short campaigns or in an ongoing way to have a consistent stream of new followers. They help you reach a wider variety of accounts of people who don’t currently follow your brand and may find interest in your offerings.

Twitter allows eligible accounts to launch campaigns on ads.twitter.com based on the following categories:

• Awareness
• Consideration 
• Conversion

You can even add promoted tweets to your Twitter marketing mix to increase your Twitter engagement rate and convert followers into customers. 

8. Post offers, sales, and discounts

If you are wondering how to get Twitter followers for your brand, make it simpler for the audience to come to you by posting a sale or a never-seen-before deal. 

This works especially well during the festive season and with the holidays around the corner, this is the ideal time. Outline your sale and promotion offers and create simple tweets outlining what your customer can gain from this offer. 

Use GIFs to add the much-needed FOMO and visual element to get your Twitter followers clicking on your post.

Pro Tip: While you are posting a discount tweet, don’t forget to add the URL directing to the product page to get the most out of your holiday social media marketing strategy.

9. Use Twitter analytics to view the performance 

One thing is to have a Twitter marketing strategy in place. Another equally important aspect is to see if your efforts are paying off, and the best way to do so is by using a Twitter analytics tool like Keyhole. 

A robust Twitter analytics platform is instrumental in answering how to grow your Twitter followers, as it tracks your engagement (tweets, retweets, likes, and replies) and streamlines the reporting process. 

The real-time data displayed by Keyhole helps assess the share of market voice, metrics that really matter to your brand, competitor analysis, and what can be done to gain more visibility across Twitter. 

Using sentiment analysis, Keyhole for Twitter marketing lets you understand how people feel about any given topic. 

Lastly, Keyhole allows you to automate reporting of your Twitter marketing strategy. You can export raw data (from CSV and XLS format) and analyze all posts, influencers, and metrics in a customized way. 

These reports can be easily converted to presentation-ready reports for clients and stakeholders.

Read More: Top 5 Fashion Social Media Marketing Campaigns Of All Times

Wrapping up

Figuring out how to get more followers on Twitter in 2024 boils down to having a solid Twitter marketing strategy in place 

One thing we know for sure is that growing your Twitter followers does not happen by chance. It is a combination of having a content strategy in place, engaging with followers and fellow users, and tweeting consistently. 

Also, when social media dynamics are combined with data-backed insights from Keyhole, you get a Twitter marketing plan that is not only on-point but also sustainable and impactful.

In 2024, the best marketing teams will continue to leverage data to support their social media strategies. To ensure that your tweets are resonating with your audience, consider using a Twitter analytics tool like Keyhole. 

The post 9 Brilliant Strategies To Get More Followers On Twitter In 2024  appeared first on Keyhole.

While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter.

We all know social engagement is important for brands, but how do you track the real-world impact on your business?

Should you go after new followers or should you run a new Twitter campaign? Are there influencers out there who may be impactful to your brand?

Finding the right Twitter analytics tool will provide you with the answer to those questions to help your social strategy flourish.

Features of the best Twitter analytics tools

What can Twitter analytics tools do for your business? Before you start looking into investing in the best tool for your business, make sure you consider exactly what insight you want to gain.

Here are a few key reasons to use a Twitter data analytics tool:

1. Tracking important Twitter metrics

• Tweets that historically have the most engagement
• Brand mentions
• Insights from your competitors

2. Growing your Brand

• Identify potential brand influencers
• Grow your follower base
• Grow your business

3. Guiding your Twitter Content Strategy

• Discover what hashtags and topics your followers are discussing
• Improve new content by leveraging data on what your audience finds most engaging
• Manage your Tweet schedule
• Better manage replies to brand mentions

Now that you’ve established what you’re looking for, review our research of the top 10 Twitter analytics tools.

1. Twitter Analytics (Native)

Features: The native Twitter Analytics platform offers a wide range of basic information. This analytics tool includes data about both your Twitter account and general insights into what’s trending on Twitter.

Through Twitter Analytics, the main dashboard features a monthly summary of information such as the number of Tweets, Tweet impressions, profile visits, mentions, and followers. At a glance, you can also see your top tweets, top mentions, and top new followers per month.

Twitter’s audience insights break down your follower base by their interests, occupations, buying styles, wireless carriers, gender, and more. Many other top Twitter analytics tools do not offer this data.

The tool also offers general Twitter trend data, including trending topics, events, sports, movies, and more. This tool offers native ability to advertise directly to Tweets relating to any of these topics, and the ability to target by goal (followers, engagements, leads, website clicks, and more).

Main advantage: This is a simple tool for beginners, offering detailed audience demographics data and built-in advertising tools.

Disadvantage: The majority of data reports can span only a 3-month period. Most businesses will need more robust data reporting.

Pricing: Paid

2. Keyhole

Keyhole is a real-time Twitter analytics & listening tool. Their simply designed dashboards give you an overview of key data that helps you make meaningful decisions about your brand.

Keyhole features a full slate of analytics features and in-depth reporting. To start, their hashtag and keyword listening allows you to analyze industry conversations live and their account analysis tool lets you analyze and optimize your posting schedule and content.

You can also use the tool to schedule unlimited tweets to get amplified reach and engagement. They also allow you to track and build automated reporting around individual campaigns, perform competitive analysis, and perform research on both live and historical data for Twitter, Instagram, Facebook, and Youtube.

Here are a list of features that makes Keyhole a remarkable Twitter tracking tool:

1. Get accès to Twitter historical data without signing up for the tool

2. Schedule tweets tp your best time to post on Twitter

3. See your competitor’s best time to post, best content types, and more

4. Track your Twitter analytics in real time

5. Create custom report or live dashboard and share it with your teammates

6. Leverage social listening by adding your go-to branded hashtag and keywords

Main advantage: Keyhole is a huge time-saver, and is primarily used for real-time social listening and gaining actionable insights through data.

Pricing: Custom

3. Hootsuite

Hootsuite is widely known as the most popular tool for managing social media content. It’s also a commonly used social listening tool. While it used to be the main tool on the market, it faces many more competitors now.

Hootsuite has a deep feature set beyond basic analytics, boasting social media scheduling tools, user / keyword / hashtag monitoring, content curation, and team management.

If you’re looking for Twitter analytics data, Hootsuite provides a dashboard overview of your basic metrics. You can also build unlimited reports, exportable in the most common document formats. One of the most useful tools is the ability to track how fast your team members respond to brand mentions.

There are also a wide variety of add-ons from other data providers, some of which are free, but many of which come at additional monthly fees.

Main advantage: Consolidates data from Facebook, Instagram, and Twitter. Large user base and support information.

Disadvantage: Hootsuite is much pricier than similar competitors.

Pricing: Hootsuite offers a 30-day free trial. $99/month for a single user and 10 profiles and $249/month for up to 50 social profiles and 3 users. Enterprise plans are available.

4. Buffer

Buffer is primarily a social scheduling tool, but for those who are in need of a combined platform, it also provides Tweet-level analytics.

You can consider Buffer a lighter, less expensive version of Hootsuite, allowing users the ability to easily drop posts into a pre-planned content schedule.

From an analytics perspective, Buffer has announced Buffer Analyze, a more robust social media marketing tool, which promises the ability to track key metrics on the posts you’ve shared, including the ability to track what type of content has performed best.

Main advantage: Easy to use for scheduling content. The free tool is fairly robust.

Disadvantage: At present, data reporting is fairly limited, but Buffer Analyze may change that.

Pricing: Buffer pricing starts at $6 and goes up to $120 per month.

5. Sprout Social

Sprout Social is another full social media management solution. It offers tools to manage analytics tracking, engagement, publishing, listening, collaboration, and automation.

The Smart Inbox feature combines all messages from all major social profiles into a single stream.

Sprout Social’s data reporting tools are quite in-depth. You can build several listening queries that monitor specific keywords or users in order to create a live feed of brand mentions and analyze user sentiment or geolocations.

From an analytics standpoint, Sprout Social allows you to build custom reporting dashboards that include data around engagement, task performance, messages, top-performing tweets, Twitter trends, Twitter comparisons, keyword reporting, and more. They allow these reports to be branded with your logo for easy sharing.

Main advantage: Robust reporting capabilities and built-in image editors and CRM tools.

Disadvantage: Reports do not incorporate unlimited historical data.

Pricing: The pricing starts at $249 and goes up to $499 per month. They also offer a free 30-day trial.

6. Klear

Klear’s main functionality is to help your business identify key influencers on Twitter, YouTube, Instagram, YouTube, and other blogs, and has over 5 years of historical data for your business to leverage.

Klear is simply designed, easy to use, and can provide helpful insights for small to medium businesses.

The analytics tool provides analytics for individual influencers in a beautiful dashboard, including engagement reports, audience demographics, popular content, and more.

Klear also offers monitoring tools that let you track KPIs, true reach, and estimated ROI.

Main advantage: Great for identifying influencers and their reach. Intuitive interface.

Disadvantage: Limited use, as it offers shallower data reporting for your business’s profiles.

Pricing: Klear offers a free version with limited features. Their pricing is customized so you need to fill out a form first to get the pricing details.

7. Agorapulse

Similar to Hootsuite, Agorapulse is another all-in-one tool that allows you to manage your entire social media presence across all social profiles, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Agorapulse offers content scheduling tools, including the ability to re-queue or reschedule old posts. It also provides message feeds to help consolidate all incoming messages. From a listening perspective, Agorapulse features monitoring and chatter streams and allows you to track the average response time on each platform.

This tool provides one-click Twitter analytics reporting that’s easily exportable to a PowerPoint presentation. You can also see the performance of key metrics like replies, impressions, and clicks over time. You can also track the number of interactions on specific hashtags to help you inform your content strategy.

Main advantage: Basic reporting across all social platforms.

Disadvantages: Limited ability to manage content on platforms within the app with occasional photo issues. Inability to combine reports for one brand across several platforms.

Pricing: Ranges from $69/mo to $499/mo with a custom plan. Free trial available.

8. Whatagraph

Whatagraph is a code-free marketing data platform that can pull data from over 40 sources to be used in interactive reports and dashboards. The ability to combine metrics from multiple social media such as Twitter, Facebook, Instagram, and LinkedIn makes it especially useful for tracking individual campaign performance.

With Whatagraph, you can create in-depth interactive reports and dashboards with data that is automatically sourced from your client’s marketing channels. 

The Twitter Report template comes with pre-made widgets, graphs, and tables that cover your page insights on reach, impressions, demographics, and many more. The reports are highly customizable in terms of type and arrangement of widgets, color, and branding. 

Once you’re happy with the report outline, you can automate sending to a list of selected addresses.

Whatagraph launched the new data transfer functionality, that allows users to easily move data from popular marketing platforms to a Google BigQuery data warehouse for advanced analytics and deeper insights from historical data. 

Main advantage: Simple drag-and-drop interface so even non-technical users can create insightful Twitter reports and move Twitter Ads data to BigQuery.

Disadvantages: It offers yearly fixed pricing.

Pricing: Whatagraph three adjustable pricing plans: Professional, starting at $249 for five users and 25-50 sources, Premium, starting at $499 for ten users and 50-100 sources, and Custom, for 100+ sources and unlimited users. 

9. Quintly

Quintly provides in-depth analytics tracking for multiple social channels, including Twitter, Facebook, YouTube, and more.

It offers competitive benchmarking, allowing you to track your account performance versus that of your competitors. You can also track your key KPIs and centralize your online marketing success all in one place.

You can also automate your social media analytics reporting with the ability to create custom reports, including live reports with shareable links, customized to your brand.

Advantage: All-in-one social analytics solution with customizable, branded reports

Disadvantages: Pricier than similar analytics tools. Lacks deeper listening analytics of competitors.

Pricing: Accounts start at $345 a month, based on the number of profiles.

10. ContentStudio

Last but not least, ContentStudio is a content discovery and curation tool. Like other tools on our list, this is primarily a social listening tool, helping you monitor conversations and popular content across a variety of topics on all social platforms. There are also a variety of automation and publishing tools available.

With this tool, you can track what’s trending right now. As of 2018, the tool does not yet have a full analytics tool, but it promises to have one soon.

Advantage: Track conversations across all platforms.

Disadvantage: No established analytics reporting tool.

Pricing: ContentStudio starts at $25 a month for 5 social accounts, and ranges up to $99 a month for 25 social accounts. 

Conclusion

To sum it up, tracking and analyzing metrics is crucial for success on Twitter. We have explored the top 10 Twitter analytics tools that can help you gain valuable insights into your performance. From follower growth to engagement rates, these tools offer a wide range of features to empower you with actionable data.

Among these impressive options, Keyhole stands out as a comprehensive and user-friendly solution. With its advanced analytics, real-time monitoring, and easy-to-understand reports, Keyhole takes your Twitter strategy to the next level.

Don’t miss the opportunity to unlock the full potential of your Twitter campaigns. Experience firsthand how Keyhole can elevate your social media marketing. Start harnessing the power of data and make informed decisions to drive your success on Twitter. Your brand deserves it!

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The post 2024’s Top 10 Twitter Analytics Tools for Tracking Metrics [Free Included] appeared first on Keyhole.

Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. Brands get to share quick product updates, new launches, and company information succinctly. 

Twitter has almost 450 million monthly active users. This means businesses can reach large audiences on this platform. But to cultivate a community of brand advocates, you must devise a powerful strategy. This starts by monitoring your competitors.

In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps.

But first, let’s have a look at what we mean by competitor analysis on Twitter. 

What is a Twitter competitor analysis?

Twitter competitor analysis is when brands dissect their competitors’ performance on Twitter. Marketers can observe a competitor’s tweets and their moves on the platform to get rich insights. 

Based on the reports you get from the analysis, you can create an action plan that helps your brand outperform the competition. Some of the key metrics you can observe while carrying out the analysis are:

• Number of daily tweets
• Total followers
• Growth rate 
• Engagement rate (likes, replies, retweets, quoted tweets, and shares)
• Impressions

These details will help you understand where your brand stands on social media and the measures you need to take to improve your performance.

5 Benefits of tracking and analyzing your competitors on Twitter

Here are a few of the benefits you can get from carrying out a comprehensive Twitter competitor analysis:

1. Identify successful and upcoming competitors

When conducting a competitor analysis, you can identify who is performing well on that platform. Additionally, it also opens your eyes to not only the successful competitors but also the upcoming players.

2. Set performance benchmarks

You can set your performance benchmarks by doing a social media competitor analysis. This is because you and your competitors will have an overlap in audience demographics. 

For example, check the performance of your recent tweets. If it is higher than your competitor’s, you can conclude your social media efforts are meeting and exceeding the desired results. 

If your competitor is doing better, you need to re-evaluate your social media marketing strategies. Rework weak areas based on the findings.

3. Opportunities to pursue

Rarely will a competitor share all their secrets. 

But by looking into their strategies and analyzing the results, you can better understand what is working for your competitor. 

You can also better gauge their limitations and act upon them since they are opportunities for your brand to shine. It can be helpful in even estimating what is going wrong with past and current campaigns. 

This gives you an opportunity to tweak your Twitter marketing and strategy and devise one that works for your target audience.

For example, Uber actively replies to mentions of them. They are on it whether it is a customer complaint or a casual mention. So, make audience engagement, trending, and informative content a part of your strategy.

4. A baseline for Twitter marketing strategy

Checking your competitor’s ongoing social media strategy is the best use of a Twitter competitor analysis. Are they tweeting 3 times a day? Do they reply to followers on the same day? Are they posting weekly threads? Have they experimented with different content lengths? How often do they run campaigns on Twitter?

Once you know the answers to such questions, you can try to replicate them in your Twitter marketing strategy. Next, A/B test to see if it is working for you. 

If not, you can always tweak it further to see if you see success on the platform.

5. Cost-effective

It is possible that companies don’t have time to carry out a competitor analysis for each platform, or they are short on resources to do it themselves. They may even try to do it manually, but it only wastes more time and crucial resources. 

This leads to them hiring expensive agencies for a task that can be done in-house with a competitor analysis tool.

By opting for a cost-effective tool like Keyhole, you can process huge chunks of competitor data almost immediately. What’s more, you even get insightful reports that can drive your Twitter marketing strategy toward the path of success.

How to do a Twitter competitor analysis in 5 simple steps

Follow these simple steps to get started on your Twitter competitor analysis:

Step 1: Identify competitors

The first step in any analysis is exploring the field’s competitors. To determine where your competitors are, you can start by listing the known industry players. 

Apart from this, try doing a simple Google search for keywords related to your business. From there, you may find a few more for your analysis. You can even search for hashtags or keywords on Twitter to see which competitor shows up.

This exercise aims to identify which of your competitors is active on the platform. Narrow down up to 5 for your Twitter competitor analysis. 

Step 2: Track basic metrics

Once you have a list of your competitors, you can track key metrics. It’ll help you assess how your account performs compared to your other accounts. Some of the metrics you can track are:

• Top tweets
• Growth in followers
• Top mentions
• Impressions
• Engagement rate
• Engagement (likes, retweets, quote tweets, replies, video views)
• Link clicks
• Profile views

You can view these insights for your account on the platform itself. But, for a more detailed Twitter competitor analysis, opting for third-party social media analytics tools is wise.

Step 3: Examine their audience

Once you analyze the basics, it’s also important to go more in-depth with your Twitter competitor analysis. Find out what demographics make up your competitors’ follower base. 

Are they getting tons of engagement with a particular audience group? Is there an audience segment you’ve failed to target through your Twitter marketing efforts? Analyzing your competitors’ Twitter audience can give you the answer to these important questions.

Step 4: Check their content 

It’s important to get a sense of your competitor’s tweeting habits in terms of volume and frequency. But it’s just as crucial to take a closer look at the type of content they’re putting out there. 

Some questions you could ask yourself are:

• Do they exclusively post text-based tweets?
• Do they upload media, i.e., photo and video content?
• Do they retweet or quote tweets from followers and other brands often?
• Is their focus on creating their tweets, or do they curate content?
• Do they have a specific posting time that helps them perform well?
• Are they sticking to serious content, or do they incorporate entertaining content too?

By understanding what type of content your competitors share, you can develop a strategy for creating content to stand out from the crowd.

An important aspect is learning from their strengths and analyzing opportunities they have yet to pursue.

Step 5: Observe their engagement strategy

Understanding how to engage people on social media is important to see effective results. Before you get started, look at what your competitors are doing to get a baseline of what you need to do. 

Some engagement details to track are:

• How actively do they respond to replies on tweets
• If they are retweeting tweets their audience mentions them in
• If they are creating polls (and how many responses they are getting)

Try not to mimic how they engage with their audience, but use what you learn from observing them to improve your engagement strategy. You should consider their: 

• Frequency
• Tone
• Engagement with their audience and other business accounts

Analyzing multiple competitors on Twitter the easy way

Here are the only steps you need to carry out a meticulous Twitter competitor analysis:

Add the Twitter profiles of your competitors to Keyhole’s Profile Analytics

• After logging into your Keyhole account, click on the ‘Profile Analytics’ tab.

• In the screenshot above, you will see an orange button that says “add new profile”. In the dropdown, click on “Create new comparison”. Once you do that, you will see the page attached in the screenshot below.

• Enter your brand’s name and the competitors’ profiles you would like to analyze. Once you enter the names, the “create comparison” button will turn orange. Click on it to proceed.
• Now all you have to do is wait for Keyhole to work its magic.

Create a comparison report

Once Keyhole compiles data on your competitor’s Twitter engagement, you can analyze that data to identify trends. 

With this information, you can schedule your posts better and use the right content formats. Be sure to schedule posts at these optimal times and days based on your data and the insights you get from the Twitter competitor analysis report. 

Your social media engagement will improve when you start tweaking your strategy based on these reports. What’s more, you can even do the following:

• Determine the dates you want to track

• Share your report
• Download the insights into 3 different formats: Google Sheets, PDF, and XLS
• Sort the data based on your requirement

You can even save these searches to come back to them later.

Are you still wondering how to conduct a Twitter competitor analysis in just a few clicks? Check out our video.

Conclusion

Your Twitter marketing strategy is far more complex than simply pushing tweets out to all your followers. 

If you are trying to get people to take an interest in your product, you’ll have to think about the following: 

• social media trends 
• competitor research
• how your product differs from your competitors 
• how you’re going to market it successfully

Enters Keyhole! 

With our Twitter competitor analysis feature, you can closely monitor the powerful players in the market. This knowledge can help you create a stellar content plan that pulls in more of your target audience. 

What’s more, you can eventually build a community of brand advocates who can follow you across platforms.

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The post How To Do A Twitter Competitor Analysis In 5 Simple Steps appeared first on Keyhole.

It has become a global powerhouse for real-time news, conversations, and marketing. This makeover underscores its undeniable significance in the online arena, where every tweet can reach millions. 

As X continues to blossom, its role in digital marketing has become more salient than ever. It’s more than a space for personal updates and celebrity gossip. 

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. This shift has made X a central hub for digital tactics aimed at tapping into a vibrant and engaged user base. 

However, understanding how to leverage X for marketing purposes is more complex than it might seem. It calls for a blend of creativity, strategic thinking, and ongoing engagement. That’s why we’ve put together this comprehensive guide with techniques to help you master the art of marketing on X.

Whether you’re looking to amplify your brand’s visibility or drive specific business outcomes, this guidepost is your go-to resource for traversing the world of X marketing. 

Understanding Twitter’s potential for business

Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. Twitter, or X as it’s now known, is full of features designed to boost your marketing efforts. 

You may not dive into every tool from day one, but it’s worth discovering which aligns with your goals. So, let’s jump in and explore what makes Twitter tick for businesses.

1. Twitter communities

Join the Twitter Community. The perfect place to talk to people who share your interests. 

X is all about making connections, and what better way to do that than through Twitter Communities?

It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. For instance, if you’re in the footwear business, why not create a community for sneaker lovers?

Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts. It’s a potent way to broaden your company’s reach while creating meaningful interactions.  

2. Twitter lists

Create Twitter Lists to read tweets in an ordered fashion.

To a beginner, a Twitter feed may seem like an enormous party where everyone’s talking at once. The noise can quickly overwhelm you. Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business. 

Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers. Unlike your main feed, a mix decided by an algorithm, X forms your lists chronologically.

This setup is perfect for monitoring evolving topics or staying current with real-time events. For instance, you may have one list for keeping an eye on market rivals and another for industry leaders who inspire you.

Just a heads up, though — if you create a public list, it’ll be visible to others, so choose easy-to-understand and thoughtful names.

3. Twitter trends

Connect with fellow readers by discussing the latest Twitter trends.

Staying on top of what’s trending on Twitter is like having your finger on the pulse of the online world. 

Trends give you a peek into the subjects that are now gaining attention. Marketers must tap into these trends to stay relevant and engage in conversations that matter to their audience. By tracking what’s hot and cooling down, you can craft content that resonates and captures the moment, guaranteeing your brand stays current and connected.

Now that you’re aware of Twitter’s potential consider this: a staggering 76% of Twitter users have made purchases influenced by Twitter conversations. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing. 

In fact, Xbox, with its 23 million followers, is a testament to employing X beyond mere product promotion. 

The diversity in their content strategy, including support for Women’s History Month and Earth Day, behind-the-scenes interviews, and community-centric posts, showcases the power of engagement.

For example, a tweet about a new gaming console bundle exploded with:

• 27,000 retweets
• 3,700 comments
• 1.7 million views
• 17,000 likes

Then again, their success isn’t only about what they post but also about how they relate to their community, responding and engaging in real time.

This proactive engagement attitude is a blueprint for how businesses can thrive on Twitter, making it an invaluable element of any digital marketing strategy.

Setting up a strong foundation

Now, are you ready to dive into Twitter for business? The first step is to see that your profile doesn’t only exist — it captivates.

Your profile is the launching point of your company’s personality, the digital “hello” to possible customers curious about what you stand for. If you feel your X presence isn’t up to par, it’s time for a refresh that represents your brand. 

Creating an optimized business profile

Follow these steps to create an optimized profile: 

1. Banner: Your banner is the welcoming committee of your Twitter profile, often the first item a web visitor notices. Think of it as your storefront window, so what story does it tell? It should mirror your company ethos and identity. 

Consider this the perfect moment for a makeover if there’s a disconnect between your brand’s essence and banner. This is your chance to make a memorable first impression. 

2. Profile picture: Next is your profile picture—it’s like your company’s face on X, appearing beside every tweet you send. This image should be recognizable, ideally your business logo design or something tied to your brand.

Remember, it’s not only an image; it’s a symbol that followers will associate with your content, voice, and, most importantly, your identity. So, make sure it’s professional, clear, and unmistakably you.

3. Bio: Moving on to your bio, you have 160 characters to make a splash. This tiny text space is your elevator pitch on X. Make every character count. Highlight what your company does best, and don’t be shy about letting your firm’s personality shine through. 

Your bio is a prime spot to relay your value proposition and invite possible clients to learn more about what sets you apart. 

4. Pinned tweets: Lastly, let’s discuss your pinned tweets. This prime real estate on your profile is the perfect venue to showcase your company’s achievements, promotions, or happenings.

Do you have pinned tweets displaying last season’s sale? It’s time to revamp them with something relevant and fresh. This is your chance to highlight what’s exciting and hot with your brand, ensuring online visitors get the latest scoop at a glance. 

With these elements refined, your Twitter profile will be well on its way to becoming an engaging and integral part of your brand’s online presence.

Understanding Twitter’s algorithm and analytics

Browsing the Twitter landscape is like unraveling a complex puzzle, with the algorithm acting as the behind-the-scenes mastermind. This set of standards sifts through endless tweets to decide which material wins a spot on your feed.

It’s about making connections between where you are, what you like, and what you are eager to do. Whether it’s a tweet or a viral video from down the street, the algorithm works so that what you see suits your interests.

And because the digital sphere never sleeps, the algorithm constantly evolves, fusing various formulas to keep your feed fresh and engaging.

The beauty of the X algorithm lies in its ability to amplify organic reach and engagement. Please note it’s not only about pushing content randomly; it’s about expertly matching tweets with primarily interacting and interested users.

This means that for companies and content creators, understanding the rhythm of this digital heartbeat is necessary. Designing content that resonates with your audience can increase your visibility and interaction on the platform.

Now, transitioning from the mechanics of Twitter’s algorithm to the analytics behind it, Twitter offers a goldmine of insights through its analytics dashboard. Here, the story of your tweets unfolds, highlighting the number of people who saw your post and how they interacted with it. 

The dashboard provides a well-defined picture of your online footprint, from the number of visits to your profile to the detailed performance of each tweet. These insights are integral for interpreting your audience’s preferences and engagement ebb and flow. 

For business leaders and marketing specialists, employing Twitter analytics is like having a backstage pass to the show. It lets you see beyond the curtain, knowing who sees your tweets and how they respond.

Are your Twitter posts sparking conversations? Which tweets drive the most clicks? Addressing these questions can refine your X strategy, guaranteeing your messages reach your audience and resonate with them. 

Marrying the insights from Twitter’s algorithm and analytics can reshape your online presence, making your content more targeted and dynamic.

Crafting compelling content strategies

Winning on X means blending creativity with techniques to craft posts that resonate, capture your audience’s attention, and spark meaningful interactions. Witty, strategic posts turn heads and foster engagement, setting the stage for profound connections with your followers.

Understanding content types that resonate

Diving deep into Twittersphere, you’ll discover several content formats at your disposal, each with its way of engaging readers: 

• Text:  This type of tweet is the essence of Twitter, perfect for quick insights, updates, or sparking conversations. Despite their straightforwardness, they can effectively engage audiences with the right message. 
• Images:  Photos catch the eye better than text alone, making them an excellent tool for drawing attention and conveying your message visually. They’re vital for breaking through the noise and inserting a visual punch into your posts. 
• Videos: Meanwhile, videos take engagement up a notch by showcasing an immersive experience. Whether it’s educational material, a behind-the-scenes look, or a product demo, videos significantly boost engagement and time spent on your profile. 
• Threads: On the other hand, threads allow for deeper dives into a subject, letting you tell a story or elaborate on complex ideas over multiple tweets. They’re ideal for building a narrative and keeping your audience hooked for more. 
• Polls: Lastly, polls are fun and interactive. They provide a direct path to engaging with your audience and gathering insights. Moreover, they encourage participation and can spark lively discussions around particular topics. 

Grasping the nuances of these formats boosts your marketing prowess, underscoring the significance of knowing what degree do you need for marketing if you’re exploring. 

And by experimenting with various formats, you can discover what works best for your followers. This allows you to craft a content strategy that engages, delivers value, and fosters meaningful connections. 

Hashtag strategies and trend utilization

A hashtag is similar to a beacon that guides Twitter users to a sea of related content. It’s a way to tag your posts, making them discoverable to anyone interested in that topic. 

Hashtags connect conversations from all platform corners, creating a centralized hub for shared interests or trending topics.

Understanding the power of hashtags can boost your brand’s visibility on Twitter. Strategically using trending hashtags can place your content in front of a wider audience beyond your followers. 

It’s about tapping into the current buzz and making your brand part of more extensive conversations. This strategy increases your reach and shows your brand is up-to-date and engaged with the world.

When it comes to creating and using hashtags, here are some best practices:

• Be specific: Choose hashtags that are specific to your industry. This helps target your content to a relevant audience, making it more likely to be seen and engaged by interested users.
• Keep it simple and memorable: A complex hashtag can be problematic to remember and type correctly. Keep your hashtags short, sweet, and easy to spell to encourage more people to use them.
• Employ branded hashtags: Create a unique hashtag for your brand or campaign. This promotes brand identity and makes tracking conversations and engagement around your specific initiatives easier.
• Monitor and engage: Pay attention to how your hashtags perform. Engage with users who interact with your hashtags to build community and encourage further interaction.

Keyhole’s hashtag analytics tool can be a game-changer for those looking to delve deeper into hashtag performance. It offers insights into your hashtags’ performance, helping you refine your strategy and maximize your Twitter engagement. 

With Keyhole, tracking the impact of your hashtag strategy becomes straightforward, enabling you to make informed decisions to boost your brand’s presence on Twitter.

Engaging effectively with the audience

Mastering the art of audience engagement on Twitter is more than broadcasting your message; it’s about fostering genuine connections and conversations. It’s the difference between speaking to your audience and conversing with them, creating a two-way dialogue that adds value and builds trust.

Building and nurturing a Twitter community

Creating a thriving Twitter community begins with engaging with followers, influencers, and industry leaders. This engagement turns your account from a one-way communication channel into a vibrant forum for exchange and discussion. 

It’s about recognizing your followers as individuals and showing genuine interest in their thoughts and feedback. 

Initiating meaningful conversations is critical. Ask questions, share insights, and solicit opinions to spark dialogue. This increases engagement and helps you understand your community’s needs and interests. 

Be responsive to comments and mentions; a simple acknowledgment can go a long way in making your followers feel valued.

Maintaining these conversations is an ongoing process. So, regularly share content that is relevant and interesting to your community. Show appreciation for their input and encourage them to share their experiences related to your industry or products. 

By doing so, you nurture a community that feels connected to your brand and motivated to engage with your content.

Leveraging Twitter ads for B2B marketing

Twitter Ads offer a powerful avenue for B2B marketers to amplify their reach and engage directly with their target audience.

Whether you’re looking to gain new followers or boost engagement for specific campaigns, Twitter Ads provide tailored solutions that can meet your marketing objectives. The platform allows for precise targeting and delivers comprehensive analytics, making it easier to measure the effectiveness of your campaigns.

Creating effective Twitter ad campaigns starts with a clear understanding of your audience and objectives.

Promoting your account can attract new followers who are interested in your industry while marketing individual tweets can enhance the visibility of your content or campaigns. The main point is to craft messages that resonate with your audience and offer value.

The targeting capabilities of Twitter Ads are particularly beneficial for B2B marketing. You can determine your audience based on demographics, interests, and even behaviors, ensuring your ads reach the most interested in your products or services.

Coupled with detailed analytics, Twitter Ads enable you to fine-tune your campaigns for better performance and ROI. By leveraging these insights, you can continually refine your approach, making your Twitter Ads an integral part of your B2B marketing strategy.

Measuring success and iterating strategies

In the dynamic realm of Twitter marketing, launching campaigns is only the start; tracking their success and tweaking your strategies with real-world insights is where the game begins. This process helps refine your approach, ensuring your efforts align with your business objectives and audience expectations.

Metrics to track for B2B Twitter marketing

Here are a few metrics you can monitor: 

Performance: Measures the overall visibility and reach of your tweets. Tracking performance helps you understand how far your content travels and the extent of its impact.

Engagement: Focuses on how users interact with your content, including likes, retweets, replies, and mentions. Engagement metrics give insights into how compelling and relevant your audience finds your content.

Growth: This measure looks at the increase in your follower count over time, indicating your brand’s expanding reach. Monitoring growth helps gauge the effectiveness of your content strategy in attracting new followers.

ROI: Assesses the return on investment for your Twitter activities, linking them to tangible business outcomes like leads, conversions, and sales. Tracking ROI is essential for understanding the financial impact of your Twitter marketing efforts.

To effectively track and analyze these metrics, one of the many tools stand out:

Keyhole: Offers in-depth hashtag analytics and social media insights, making it easier to measure performance and engagement. Keyhole provides real-time data, helping you adjust your strategy on the fly to optimize results.

Here are the features of Keyhole that make it an excellent Twitter Analytics tracking tool:

• The app allows users access to Twitter’s historical data even without signing up.
• You can check your competitor’s best time of posting, content type, and more.
• Develop and distribute a customized report or live dashboard to your colleagues.
• Analyze Twitter statistics in real time.
• Schedule tweets for optimal Twitter posting times.
• Capitalize on social monitoring by incorporating your preferred branded hashtag and keywords.

How it works?

Keyhole has a lot of tracking tools and detailed reports. To begin, their hashtag and keyword listening feature lets you listen in on live conversations in your industry, and their account analysis tool lets you look at your posting plan and content and make it better.

You can also plan as many tweets as you want to get more people to see and interact with your posts. They also let you monitor individual projects and set up automated reports for them. You can also research Twitter, Instagram, Facebook, and YouTube data, both real-time and historical.

Key benefit: Keyhole is primarily utilized for real-time social listening and obtaining actionable insights from data; it is an enormous time saver.

Iterative strategies for ongoing improvement

Leveraging insights from analytics is vital to ongoing improvement in your Twitter strategy.

It’s about being agile, ready to pivot or double down on tactics based on what the data tells you. This means regularly reviewing your metrics, identifying what works and what doesn’t, and being willing to experiment with new approaches.

An iterative strategy also involves staying on top of Twitter trends and algorithm changes, ensuring your content remains relevant and engaging. It’s about understanding that what worked yesterday might not work tomorrow, so flexibility and adaptability are crucial.

Finally, involving your team in the review process is essential, encouraging a culture of continuous learning and improvement. Sharing insights and brainstorming can lead to innovative strategies that keep your Twitter presence dynamic and engaging.

This iterative process involves adjusting to analytics and evolving with your audience and the platform, ensuring sustained success in your Twitter marketing endeavors.

Wrap up

To wrap up this guide, we’ve explored the essentials of Twitter marketing, from understanding its powerful algorithm and analytics to crafting compelling content and engaging effectively with your audience.

The key takeaways? Know your platform’s ins and outs, tailor your content to spark conversations, and always keep your finger on the pulse of your community’s needs and interests.

Leveraging Twitter’s features, like hashtags and Twitter Ads, can significantly amplify your brand’s voice and connect you with a broader yet targeted audience. 

Remember, measuring success on this platform comes down to gaining followers, sparking genuine interactions, and the value you deliver to your network. 

So, as you venture forward, let this guide be your roadmap to harnessing Twitter’s dynamic landscape for your B2B marketing endeavors.

Twitter offers a world of opportunity for businesses ready to engage thoughtfully and creatively with their audience. 

Let’s tweet our way to meaningful relationships and impactful results. With a free trial, dive into Keyhole’s insights and start unlocking the full potential of your Twitter strategy today!

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Twitter Advanced Search: A Comprehensive Guide for 2024

The post Ultimate Twitter Marketing Guide With Tips & Strategies appeared first on Keyhole.

With roughly 6,000 tweets going out per second, getting vital information becomes a challenge. While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search.

So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter.

In this guide, we’ll help you navigate Twitter’s advanced search to connect meaningfully and stand out in a storm of tweets. 

But first—

What is Twitter’s advanced search?

Twitter’s advanced search lets users refine their search with utmost precision. It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users.

Understanding Twitter advanced search features

To get started, you need to know:

How to advance search on Twitter 

This feature provides a different user experience based on the device you are using. Once you get a hang of it, you can conduct an advanced search directly via the search bar.

Twitter for Desktop

1. To get started, look for your key phrase in the search bar on the top right side. Once you hit enter, your screen will look like the screenshot below.

2. Click on Advanced Search. A screen will pop up where you need to enter the Words fields. You can either enter one or all fields based on your requirements. Ideally, you should enter the “exact phrase” section to get the best results.

3. Next, you will need to fill in the Accounts fields. Here, you can enter the account name you’re searching for, the account that was mentioned, or the account someone replied to.

4. Once you’re done with the above steps, set the applicable Filters — replies and links.

5. In the Engagement fields, enter the replies, likes, and retweets to make your search more precise. In this example, I’ve used comparatively larger numbers to get results from big accounts.

6. For the Dates, enter the range you’re looking for. The smaller the range, the better the search results. 

7. Hit search. Since our search was somewhat specific, we could narrow it down to 3 tweets. However, you can also filter your results using the 5 tabs under the search bar — Top, Latest, People, Media, and Lists. 

Still not happy? Tweak your search again to narrow down the results.

8. Finally, is this a search request you’ll need to keep coming back to? Click on the 3 dots in the top right corner. Then, click Save Search.

Twitter for Mobile

For starters, the mobile version doesn’t have a dedicated Twitter advanced search feature. However, once you know how to work with the desktop version, you can replicate those steps here. Alternatively, you can use your phone’s browser and mimic the steps shared above.

Nonetheless, to simplify your Twitter search, follow these tips:

• Enter your exact phrase in quotation marks to narrow your search
• Put either the exact match or keyphrase in the search bar for refined results
• Enter X -Y to get results on X without mentions of Y
• Write “min_retweets:(number)” or “min_faves:(number)” consolidated results
• Looking for verified users? Try “filter:verified”
• Need a specific account? Try “from:(account name)”
• Seeking account mentions? Try “to:(account name)”

Search operators and their significance

Keywords and phrases

A keyword search looks for the entered word or phrase anywhere in the record. Keywords and phrases are the best search operators for specific topics, brands, or events.

Exact match vs. broad match

An exact search shows results directly related to specific keywords or phrases enclosed in quotation marks. It tells the search engine to dig out content with the exact phrase as it’s entered, in the same order. 

These are particularly useful for precise information, like a specific definition, quote, or product details. 

On the other hand, a broad match retrieves a wide range of results related to the entered terms. Twitter’s algorithm interprets the keywords in various ways and provides results loosely concerning the search terms. 

Broad search helps you discover new and unexpected information. It’s ideal for open-ended research or when you don’t know what you need.

Hashtags and mentions

Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram. 

Hashtags group together similar conversations on social media platforms. Once a hashtag is published, users can click on it to see other posts under it. You can also search for the hashtag on the search bar for relevant content. 

An @mention contains a username anywhere in the tweet or caption and notifies the mentioned user of the post. Brands often track mentions to monitor online conversations, analyze brand image, collect testimonials, and discover customer needs and grievances. 

Filters

Filters are search operators or criteria to refine and narrow search results. They help you specify certain conditions the results must meet to be displayed. 

Advanced operators

Advanced search operators refer to special commands to modify searches. These are typically useful for narrowing down searches and digging deeper into results. Some important advanced operators command include: 

• Cache: This helps users find the most recent cache of a webpage (e.g. cache:hubspot.com)
• Allintext: This operator command checks whether your search terms show up in the text of that page (e.g. allintext:home decor)
• Inanchor: This command lets you find webpages with inbound links with a specific anchor text (e.g. inanchor:medicine)

Some other significant advanced operator commands include: 

• Location: 
• Allinanchor:
• Allinurl:

Use cases: How to use Twitter’s advanced search

To help you understand its practical application, here are some practical use cases of Twitter advanced search.

Unveiling new and relevant topics

Adding new and relevant topics to your content strategy is vital for consistent customer engagement. However, tracking trending hashtags isn’t enough to dig into the context. 

Here, filtering your results using Twitter’s search operators can pin down the contextual relevance of trending topics. 

For instance, you want to track tweets on the latest movie Oppenheimer and how Christopher Nolan filmed the explosion scene without CGI.

Here, you can type “Oppenheimer” in the search bar. Then use the advanced search’s exact phrase section to get trending tweets with topic-specific details.  

Generating leads for your business

Consistent lead generation is essential to sustain your business. It maintains a scaling revenue stream and contributes to the company’s growth. 

Twitter is a goldmine for customer acquisition. And with the advanced search feature, you can leverage this reach to the fullest. It displays Twitter users matching your criteria and lets you find the most qualified leads. 

For example, you run a bookstore in Houston and want to target local readers.

For this, you can use geotargeting commands on Twitter for advanced searches like the above screenshot. It shows you local book-loving Twitter users. Then, you may nurture these leads. 

Customer engagement strategies

Platforms like Twitter are perfect for identifying and engaging your target audience. You can respond to positive tweets mentioning your brand or product. Companies can also track customer grievances via Twitter to resolve them. 

However, not everyone talking about your brand will tag you. For more diligent monitoring, save a Twitter advanced query about your brand name, product name, common misspellings, and website. 

For example, Starbucks wants to interact with its happy customers on Twitter. To narrow the search, they can type “best experience” and @starbucks in the advanced search filters. 

The search results will track the tweets and let Starbucks engage satisfied customers. 

Riding the wave of trends

Brands participate in social media trends to increase reach and stay relevant. However, don’t jump on every trend. Identify those that suit your brand image and are popular with your audience. 

Here, Twitter’s advanced search options can help you find popular trends in your niche. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above).

Analyzing competitor strategies

To stay ahead of the curve, know your competitor’s strengths and weaknesses. How? Through competitor analysis. It lets you enhance your business strategies and avoid mistakes, giving you a competitive edge. 

Set up an advanced search to find Tweets mentioning your biggest competitors. Then examine the results to understand what people love or hate about your contemporaries.

For example, Wendy’s can monitor Taco Bell via Twitter’s advanced search. For that, they must type @tacobell in the accounts section.

The results will show mentions of reviews, new offers, and customer complaints. Use these insights to fill in strategic gaps and outdo the competitors.

Attracting competitors’ customers

Twitter advanced search is also valuable for identifying dissatisfied customers of your competitors and tailoring offers to woo them. 

For that, you can simply type the competitor name in the “Accounts” field and dissatisfaction phrases in the “Words” field. 

For example, rival brands can search for “disappointed”, “worst”, and “bad”, etc., followed by mentioning their biggest competitor — Canon, in this case.

The results will show unhappy customers. Analyze their grievances to see how to offer potential customers a better experience. Contact them with relevant offers and communicate how your services are better suited for their specific problems with your competitors. 

Conducting in-depth market research

By running social monitoring and sentiment analysis through the Twitter advanced search, you can delve deep into customer needs and market changes. You can identify frequently reported issues and solve them quickly. Simply monitoring your niche-related conversations can gather insights into customer expectations and preferences. 

Moreover, by using engagement parameters, you can identify thought leaders and popular influencers in your industry.

As influential Twitter handles get more likes and retweets, filter search results to narrow down tweets with higher engagement. Performing this type of advanced search helps you pinpoint users who can impact peoples’ opinions in your industry. 

Let’s say you are a beauty brand conducting market research for your new lipstick range. Type:

• “Lipstick” in the Words section
• Then the required likes and retweets in the Engagement section to find users with significant reach. 

Crafting a creative content strategy

Twitter is a hub for trending conversations. Advanced search dives deep in there to see what your customers resonate with and spark new content ideas. 

Search for a specific topic on advanced search and adjust engagement numbers to find tweets with higher reach. 

For example, Twitter’s advanced search may show that your target audience is talking about organic coffee. Then, you can Tweet about it to engage your audience. 

Advanced search tools and automation

While Twitter’s advanced search is a nifty way of strategizing engagement, it may fall short of your scale. You need automation and advanced search tools to ensure accuracy. 

You can explore third-party tools with enhanced search capabilities by skimming through testimonial tweets. Look for platforms with automated social listening and analytics for a streamlined process. 

Save your searches and enable notifications to never miss a mention or update on Twitter. 

Opt for Keyhole’s Twitter analytics and reporting to automate searches and get updates on mentions, influencers, and trending topics. 

Conclusion

Targeted campaigns are pivotal to making a business successful. 

Twitter’s advanced search helps here by uncovering valuable customer insights, trending conversations, competitor strategy, content ideas, and more. 

But manually running an advanced search every time can be overwhelming. To simplify the process, switch to social media automation tools like Keyhole. 

We offer: 

• Social listening 
• Quick trend assessments
• Influencer tracking 
• Historical data

You get timely updates on trending tweets, regular reports on engagement, and deep insights into customer preferences. 

More importantly, don’t forget to innovate and adapt with advanced search to build a creative, on-brand, and engaging Twitter presence.

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However, with 6000 tweets getting posted every second, standing out on Twitter is a mountainous task. Here, tracking and analyzing your past tweets will help you with:

• Pinpointing areas of improvement
• Creating a cohesive brand tone and messaging
• Understand audience evolution

Now, the problem is that Twitter shows only the 3,200 most recent tweets on your profile. And if you use Twitter quite frequently, searching for old tweets becomes very challenging. 

However, there are several methods of finding your past tweets, even if they are more than a decade old. These include: 

• Twitter’s Advanced Search 
• Web Archive tools
• Social Media monitoring tools

In today’s article, we will show you how to use these methods to find and access your past tweets. 

But first —

The need to find old tweets

So why are we emphasizing so much on accessing Twitter historical data? What benefits will you get for conducting this seemingly complex process? Let’s find out —

Historical analysis

By accessing your old tweets, marketers can run historical analyses and identify past trends and patterns that drove engagement. It lets you revise your earlier campaigns and identify areas of improvement. 

Analyzing your old tweets can also help you understand how your audience has evolved. You can run sentiment analysis on the gathered data to go deep into past audience responses. This way, you can develop predictive models and gauge future trends and market shifts. 

By evaluating Twitter historical data, brands can also measure how their past content performed, identify strategies that worked, and refine them to suit the current trends. You can also compare periodical data for any annual events or a popular campaign from the past.

Research and data collection

Your Twitter historical data is also a valuable source for collecting and researching customer insights. It helps market researchers study audience demographics, online behavior, and influence.

You can understand how public sentiment and discussions on social issues have evolved and position your campaigns better by collecting and assessing data from old tweets. 

Reputation management

Your online reputation can make or break your business — and tracking old tweets is crucial in managing it. 

By going through past tweets, you can identify potentially problematic or offensive content and eliminate them. It could include controversial opinions or language that doesn’t align with your organization’s current values. It prevents these tweets from resurfacing and avoids potential PR issues. 

Knowing what you did wrong in the past also opens up ways to rectify them. People value brands that take accountability for their actions and do better in the future. By demonstrating a sincere effort to address past problematic tweets, you can rebuild your audience’s trust.

Understanding your past mistakes on Twitter can also be a learning experience and let you make better decisions in the future. You can also keep a consistent brand image through your future campaigns and maintain a unified online presence.

Nostalgia

Our social media profiles document our journey over the years. Accessing your Twitter historical data can take you down memory lane and see how you have evolved as an individual.

If you have only ever used Twitter for your business, accessing old tweets can remind you of your brand-building journey. You can relish your personal or organizational milestones and memories. 

So, if nothing else, revisiting your old tweets lets you enjoy a sense of nostalgia. It can be a cathartic process and an excellent opportunity for some self-reflection. 

Now that we know the whys of finding your old tweets, let’s get into the process —

Using Twitter’s advanced search to find old tweets

Twitter offers an Advanced Search feature that you can use to find specific tweets from your earlier campaigns. If you are a beginner, the feature may seem overwhelming at first. 

To help you here, here’s a breakdown of the whole Advanced Search process:

Accessing advanced search

Log into your account and go to the Advanced Search page. Twitter doesn’t allow advanced search on its mobile app at the moment. So, you will need to use a web browser. You can also use Chrome, as well as a private web browser for enhanced privacy and security, ensuring that your online activities align with the search engine’s safe search guidelines.

You’ll be able to access the advanced search fields as shown in the above screenshot. 

Using filters

Add your username to the “From these accounts” field under the Accounts subheading. 

Then, add the specific information you can remember about the tweets you’re looking for. Add relevant Twitter historical hashtags, keywords, phrases, and accounts you replied to or mentioned. 

Don’t forget to select a specific date range. Twitter lets you go as far back as 2006 — the year of the platform’s origin.

Once done, click on Search. It will bring you a list of your top tweets from that period.

Tips and tricks

Here are some additional tips to make the Advanced Search process more effective: 

• If you want to come back to specific search results, just save the added parameters by clicking Save search. Twitter lets its users save up to 25 searches per account.
• Use popular keywords relevant to your industry and see how public opinion has evolved over a specific period.

Finding old tweets with the web archive tool

You can also download an archive of your old tweets through a reliable Web Archiving tool. It’s a savvy way to keep the most important old tweets organized and search the record whenever you need. 

What is the web archive?

Web archiving is gathering important content from the World Wide Web and organizing it in an archival format. It eliminates the need to search for valuable information each time and lets you manage the details independently. 

You can use this process to generate Twitter historical reports from your past campaigns. 

How it works

Here’s how you can use web archiving to retrieve old tweets: 

• Log in to your Twitter account. From the left bar, click on More, select “Settings and Support”, and click on “Settings and Privacy”. 

• Click on “Download an archive of your data.” The following pop-up will ask you to re-enter your password and choose a verification method.

• Click on “Request archive.”
• It may take a few days for Twitter to prepare your archive. Once done, the platform will send you a notification and an email to update you. 
• Click “Download archive” to receive a .zip file of all your past Twitter activity, including all your old tweets.
• Open the file named “Your archive.html.” You’ll see a summary of all your activity on Twitter. 
• Click on “Tweets”.
• You will find all your Twitter historical data in reverse chronological order. There will be a search box and filters on the right of the page to help you narrow down your search. You can also use the tabs across the tops to track past retweets and mentions. 

Limitations

While Twitter’s Web Archiving Tool comes in handy to organize your Twitter historical data, it has its challenges and limitations. Here are some notable ones: 

• Complicated steps
• Takes a few days to generate Twitter historical reports
• Requires you to download the report separately and decrypt the .zip file.

Accessing historical data with Keyhole’s Twitter historical data tool

Generating Twitter historical reports with inbuilt features like Advanced Search and Web Archiving can seem like a cost-effective solution. But in reality, they can be quite tedious and error-prone processes. 

Eliminating these complexities, Keyhole offers a simple Twitter Historical Data Tracker. No more waiting for days for your Twitter report to be ready. Keyhole will deliver all your Twitter historical information within a business day. 

It will show all relevant data in one comprehensive report, including total posts, users, impressions, and influencers. 

Features and benefits

• You can export any Twitter historical hashtags, keywords, and mentions to the Keyhole platform. 
• Our software generates reports within 1 business day. 
• Keyhole’s Twitter historical data tracker lets you discover hidden insights from past Twitter trends and online conversations without manual effort.
• You don’t even need to subscribe or create an account with Keyhole to generate your historical data reports. 

Step-by-step guide

• Go to Keyhole’s Twitter Historical Data Tool.
• Click on the orange button showing “Request Historical Data.”

• It will redirect you to the above form. 
• Click on the green “Request Data” button. 

Pricing and packages

Keyhole offers flexible pricing to generate Twitter historical data reports. An automatic quote and processing time will be generated before confirming payment. Your Historical data requests will be a one-time cost for a single report.

The charges for a Historical Report start at $50. The final pricing will depend on the number of historical tweet IDs your search will query.

How to delete old tweets from your account

There are several ways you can delete your old tweets. But first, let’s see why you should consider deleting some of your Twitter historical data from time to time.

One of the reasons for tracking your Twitter historical data is to ensure a positive reputation. If you find old tweets that don’t align with your current values or are offensive or politically incorrect, they can resurface and put you in a negative light. To prevent such PR disasters, it’s best to remove those tweets. 

Here are some ways you can delete your old tweets:

Manual deletion

You can go through your advanced search results or Twitter historical reports and locate tweets you want to delete. Tap the three dots located at the top right corner of the post. Click on “Delete” from the drop-down menu and click on the red “Delete” button from the following pop-up. 

This method is best if you only have a limited number of tweets to delete. 

Bulk deletion tools

For extensive Twitter historical information, manual deletion can be quite frustrating and time-consuming. In such cases, it’s best to opt for a reliable bulk tweet deletion tool. 

Unlike Twitter, these platforms let you delete all your tweets and likes at once, accelerating the process. You can also clean your tweets by setting specific keywords and times. Some bulk deletion tools also let you schedule automatic tweet deletion after a preset period. 

Here are some bulk deletion software you can consider: 

• TweetEraser: A web-based tool that lets you import Twitter historical data, apply filters, and delete the results in bulk.
• Soaster: Another popular bulk deletion tool where you can set keywords, usernames, hashtags, and dates, and find and delete tweets that can harm your reputation. 
• TweetDelete: A bulk-deletion service where you can remove tweets according to their age or the specific text they include. You can also schedule and automate the deletion process. 

Considerations

While deleting some old tweets may be the best way to go, there are some things you need to keep in mind before going through with it: 

• If you are using a tool to mass delete your tweets, make sure it’s compliant with all data security regulations. 
• Ensure the tweets you delete don’t affect the consistency of your brand image on the platform. 
• Deleting a problematic tweet after it resurfaced and gained attention is only going to harm your cause. Instead, focus on crisis management, take accountability, and promise to do better.

Get your Twitter historical data with Keyhole

Twitter can be a goldmine for collecting customer data and understanding audience sentiment. By accessing your Twitter historical data, you can gain valuable insights into user evolution, strategy refinements, and past mistakes. 

Here’s a TL;DR version of the methods you can use to find old tweets: 

• Use Twitter’s Advanced Search option and use the right keywords, hashtags, and other filters to find relevant tweets
• Save the parameters for search results you want to refer to later
• Using the Web Archiving feature is another practical way to generate your Twitter report
• However, to streamline and automate the entire process, opt for Keyhole’s Twitter Historical data reports. 
• Delete tweets that may harm your reputation or don’t align with your current brand image

Finally, ensure your practices are compliant and responsible while accessing Twitter historical data.

Looking to get started with better brand monitoring and management? Choose Keyhole today!

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If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter.

Why?

Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks.

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content.

If you also plan to use Twitter for business, it’s worth learning its essentials and advanced strategies. That’s why we’ve prepared this Twitter marketing guide with tried-and-tested tactics and examples.

Get in!

Why should you focus on Twitter marketing?

Explore the top five benefits of Twitter marketing below.

1. Boosting brand awareness and global reach

Twitter is a huge digital arena with millions of eyes on it. You can become more visible and recognizable in the crowd of other companies by showcasing your unique values and offers on Twitter.

Moreover, it can help you appear on the radars of foreign audiences and position your brand globally. Here’s a list of the leading countries by the number of Twitter users:

• United States (95M+)
• Japan (67M+)
• India (27M+)
• Brazil and Indonesia (both 24M+)
• United Kingdom (23M+)

2. Targeting Gen Z and millennials

Let’s peek into Twitter demographics by age.

Over 17% of Twitter users are between 18 and 24; 38.5% are aged 25–34, and 20.7% are from 35 to 49 years old.

As you can see, Generation Z and Millennials comprise the largest chunks. You can target them effectively with the best Twitter marketing strategies up your sleeve.

3. Building better relationships with leads and customers

Unbreakable and meaningful relationships take time to build. True.

But when connecting and engaging with your Twitter audiences, you can cultivate meaningful experiences and develop an invisible emotional bond between your brand and your prospects and customers.

Twitter is a strategic communication tool for many companies to nurture qualified leads and turn your existing customers into lifelong fans.

4. Driving web traffic

Using Twitter for business, you can pour organic traffic into your website or blog (find out how exactly in a few paragraphs).

Alternatively, the platform offers paid ads to generate web traffic from Tweets targeted to particular user segments. For instance, website carousels (promoted via ads) on Twitter increase the click-through rate and site conversions by 25%.

5. Increasing the social media marketing ROI

One option is to invest in reaching your Twitter audience organically. Another is to tap into Twitter advertising and boost your social media ROI with paid campaigns.

With Twitter as a part of your business growth strategy, you can reap big rewards. Twitter can drive a 40% higher ROI than any other social platform. The bigger the investment – the more you can harvest. Moreover, you can also embed Twitter feed on website to boost the reach of your profile and increase the engagement on your website.

Mastering Twitter marketing basics

There are four essential pillars you can’t simply neglect because they lay the foundation of any Twitter marketing strategy:

• Profile optimization
• Competitor analysis
• Goal setting
• Tracking metrics and measuring performance

Let’s dive deeper into each.

Pillar #1. Polish → Polish your Twitter business profile

Look at your business account on Twitter.

Is it spotless? Or does it require brushing up?

You might need to optimize your Twitter profile to emphasize your brand’s identity and improve visibility on the platform. Make sure you have the following elements in place:

• Name and handle
• Profile pic and banner
• Bio
• Location
• Professional category
• Website link
• Verified badge

Review the profile of Reuters (@reuters), having everything refined.

Request verification and get verified on Twitter if you haven’t done so. A verification mark is a valuable asset you can gain to boost brand authenticity and credibility in the eyes of your audience. Not to mention that only verified accounts can appear in the “For You” recommendations since April 15, 2023.

Pro tip: Use Keyhole to do your industry search, identify the top users with the highest impact in your field, and compare how they optimized their Twitter business accounts to learn from them.

Pillar #2. Analyze → Analyze your competitors

Your direct competitors may steal your Twitter audience’s attention and leave you with crumbs. What exactly do you need to beat your competition on Twitter?

You can easily unveil their marketing secrets with the help of Twitter competitor analytics. Keyhole can help you perform in-depth competitive research of your rivals on the platform and determine how to attract more leads.

Let’s suppose one of your major competitors is Adidas. You could use Keyhole’s competitor analysis tool to discover what content resonated best with Adidas’ audience on Twitter and when (check the screenshot).

Pillar #3. Set goals → Set goals and KPIs

Now, it’s time to outline your Twitter marketing objectives and KPIs.

For a start, address the five “Ws”: the “why” (we have discussed the “whys” above), the what (expected Twitter marketing results), the “who” (the responsible marketer), the “when” (campaign’s time and deadline), and the “where” (on Twitter).

Regarding the metrics, the fundamental social media KPIs to monitor on Twitter are:

• Follower growth
• Reach (views, mentions)
• Impressions
• Engagement (likes, shares, bookmarks, replies, retweets)
• Conversions

Pillar #4. Track and Measure → Track and measure your Twitter data continuously

How do you know your Twitter marketing strategies actually work?

By tapping into Twitter analytics, of course, to keep track of your Twitter campaigns, spot the weaknesses and gaps, and make improvements whenever needed.

You should analyze Twitter data as follows:

• Brand mentions
• Post engagements
• Best-performing posts
• Hashtags
• Follower insights (country, language, age, gender, etc.)
• Sentiment (positive/negative)

To make it easier, use Twitter analytics tools like Twitter’s native platform, Keyhole, or others.

With Keyhole, for instance, you get a timeline view of your Twitter performance, take a comprehensive look at the Twitter engagement rate overall, compare the top posts, or glimpse at the follower demographics, among other things.

How to market on Twitter like a pro without ads

Grab the following Twitter tips for businesses and marketers.

1. Share company updates and upcoming products

Twitter audiences are hungry to discover something new. 

So, what’s happening at your company?

Don’t shy away from sharing your updates, “backstage” trials and errors, innovative transformations, etc. These all make your brand look more authentic and human.

Besides, such content will help you generate buzz around your brand, product, or service and naturally expand the follower base on Twitter.

Look at how other brands do that.

Wakefit shared the company update on the official power nap time scheduled for employees.

Why not announce your upcoming product or feature?

Samsung collects thousands of views, impressions, and retweets from the company’s shoutouts about new product releases or extra features added to the existing ones.

2. Interact with your audience

Explore several methods to encourage communication and increase user engagement on Twitter.

• Questions

“A question is by far the most effective way to interact with your target audience and drive noticeable results in Twitter marketing (replies, retweets, likes, and views),” says Ryan Hammill, Co-Founder and Executive Director of the Ancient Language Institute (ALI).

Here’s one from ALI.

• Polls

Your audience may get tired of too many questions. How about Twitter polls, then?

Working on the Metaverse solutions, Meta ran a poll asking how people imagine a garden in the Metaverse.

• Replies

On Have a Coke Day, Coca-Cola encouraged Twitter users to comment with an emoji ? to join the celebration and replied to every user, concocting a unique wish each time.

The Tweet hit over 700 replies and 285,000 views.

• Challenges

Challenging tasks evoke motivation to participate and the joy of accomplishment.

Call of Duty Mobile challenged Twitter users to share their achievements in the game. The result? Over 8K replies with user-generated content.

3. Direct users to your digital channels via links

Ryan Hammill also recommends directing your Twitter audience to your eCommerce site, company blog, or any other social channel. He says, “Compared to questions or other interactive content, such Tweets don’t have the same engagement rate but work perfectly well in getting traffic from Twitter. Basically, there are three ways to do that: URL in the profile, links in posts, and pinned Tweets with links.”

Let’s again visit ALI’s profile on Twitter to check those in action.

• Link in the profile

It links to ALI’s official website.

• Link in the Tweet

It directs users to the New Humanists podcast by ALI’s founders Ryan Hammill and Jonathan Roberts.

• Link via the pinned Tweet

It leads to ALI’s new YouTube project – the Latin for Kids series.

4. Leverage visuals

What if we told you that visual content garners a 650% higher engagement than text-only posts?

This is one of the reasons why 56% of brands use visuals in their social media marketing strategies.

And Red Bull is one of them. With the below Tweet, for instance, the brand takes two pigeons with one bean by sharing the photo and challenging users to caption it.

Other types of visual content you can use for Twitter are:

• Images
• Screenshots
• Infographics
• Videos
• Animations
• GIFs, etc.

Pro tip: Create visually appealing, branded visuals to highlight your brand.

Check out Red Bull’s GIF for Christmas, where Santa Claus is drinking Red Bull. In the end, the slogan runs: Red Bull gives you wiiings.

5. Don’t underestimate hashtagging

A single hashtag can grow your Twitter follower count organically and boost post visibility and engagement with your audience. Posts with one or two hashtags on Twitter get 21% higher engagement than those with three or more hashtags.

A universal rule of thumb is to select niche-driven hashtags by the following principle:

• #SciTwitter – for science
• #FinTwitter – for finances
• #HRTwitter – for human resources (HR)
• #FitnessTwitter – for fitness
• #MedTwitter – for medicine
• And so on.

Warning note: A hashtag can “drown” your business on Twitter.

For example:

Chanel and Burger King faced boycotts with the hashtags #BoycottChanel and #BoycottBurgerKing. Such cases are too obvious to miss, especially when you consistently analyze Twitter hashtags and track your brand-related hashtags.

But then, there are “innocent” hashtags that can ruin your online reputation.

Take #McDStories from McDonald’s. Astonishingly, it turned into a PR disaster for the brand. The Twitter hashtag campaign backlashed with customers’ gruesome stories and negative comments instead of anticipated positive experiences.

6. Be on time with your Tweets

Promote your business on Twitter wisely with seasonal and 24-hour timeliness. Follow the experiences of the companies mentioned below.

• Seasonality

Learn from Starbucks. The company rocks the platform with timely poems dedicated to each season.

For instance, here’s one for spring.

And here’s one for autumn.

• 24-hour timing

What is the most appropriate time to tweet?

The best time to post on Twitter is between 8 am and 10 am on weekdays.

Of course, you can schedule your everyday or holiday posts in advance with Keyhole.

But –

The proper timing for Tweets depends on the business niche, audience type, topic, etc. Sometimes, it’s also worth harnessing the power of reactive marketing and responding to the news or phenomena immediately without waiting for those hours to come.

7. Consider influencer collabs

Partnerships between influential content creators (influencers) and brands have become a new normal on social media.

Actually, 61% of Twitter users follow at least one content creator. And here’s another fact: 63% of people trust influencers’ recommendations more than brands’ marketing messages.

By running a Twitter influencer campaign, you can expose your brand to a specific audience and generate sales in a particular demographic segment.

Here are the types of influencers to pick from:

• Nano-influencers: <10K followers
• Micro-influencers: 10K – 100K followers
• Macro-influencers: 100K – 1M followers
• Mega-influencers: >1M followers

Look at the following examples of influencer marketing campaigns with different content creators on Twitter.

Jackie Lumbasi (51.4K followers), a media professional and macro-influencer from Rwanda, enrolled in a paid partnership with MTN Mobile Money (MoMo).

MySwitzerland collaborated with Roger Federer, a mega-influencer with 12.7M followers. The tweet gathered over 27K likes and 1.6K retweets.

Tweet your way to success

Now, it’s time to outTweet your competitors with the proven Twitter marketing tips we have shared in this guide. The next great step would be to try out Keyhole’s Twitter analytics and make sure you keep track of everything, from historical data to current trends.

Monitor your metrics, understand how your audience feels, and adapt your Tweets accordingly to stay relevant and win a competitive edge.

Author Bio

Brooke Webber is a passionate content writer with a love for storytelling. Brooke has 5  years of experience in crafting compelling narratives that resonate with audiences across industries. Total coffee addict. During her spare time, she immerses herself in literature.

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Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights.

And while these are all great resources, the most valuable insights are most often found directly within your social data.

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need.

When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them.

If you’re unsure where to start regarding Twitter Analytics, this guide is for you. We’ll discuss the following:

• Basics of Twitter Analytics
• Benefits of tracking Twitter Analytics
• Key Twitter Analytics metrics
• Top Twitter Analytics tools

Without any further ado, let’s dive in with the simplest topic.

Twitter Analytics Explained

While Twitter isn’t the most crowded social platform out there, it’s still the go-to platform for live conversations about news, TV, and sports.

There’s a reason it’s such a status symbol to be verified on Twitter. It took businesses almost a decade to figure out “how to Twitter” effectively, but marketers finally learned that Twitter isn’t an advertising platform—it’s a conversation platform.

Once you start truly engaging with your audience, you unlock an indispensable business intelligence tool: Twitter Analytics.

Twitter Analytics, originally launched in 2014, is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience.

With Twitter Analytics, you can track top tweets, impressions, profile visits, mentions, followers, and more.

So why should businesses spend valuable time digging into their Twitter Analytics? Let’s find out!

Why Do You Need Twitter Analytics

Analyzing your Twitter metrics will give you an answer to the questions that are key to boosting traffic and sales.

1. Learn what your audience wants

Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience.

You can dive deeper into the kind of products, content, and copy that resonates with them the most by looking at your engagement rate, mentions, and social shares.

By looking at your top content, you can make educated guesses about what made a particular tweet stand out among thousands of other tweets that showed up on your followers’ feeds at that very second!

For example, you may find your audience responds more to tweets with videos than plain text.

The more data you analyze, the easier it will be to notice behavior patterns and see what exactly makes your audience tick.

2. Learn when to tweet

This one’s simple:

To enhance engagement, find out when your customers are online, and post during those specific time windows.

While Twitter has added features like Top Tweets and Moments to help great tweets linger on timelines for longer, the reality is that most tweets have a short lifespan.

It’s safe to say that getting the timing right is an indispensable part of the entire Twitter success puzzle that shouldn’t be overlooked.

Twitter Analytics can help you figure out the best time to post so that you can build an optimal tweeting schedule.

3. Track your performance over time

Not only can you track your content performance at the level of individual tweets, you can also track your overall account performance over time. This will allow you to conduct a Twitter account audit.

Depending on how long your account has been active, Twitter can give you potentially years of data—allowing you to see which time periods were most effective for your account.

Then, you can match up your content plans or campaigns from those time periods to determine what strategies worked best for your account—whether it was an influencer campaign, a hashtag campaign, 

Now that you’re convinced tracking your Twitter analytics is worth it, let’s start by showing you how.

How To Use Twitter Analytics

To access Twitter Analytics, start by logging into your Twitter account. Then, click the More… menu, followed by Analytics.

Boom, you’re in.

You can also access Twitter Analytics directly at analytics.twitter.com.

Once you’re logged in, you’ll see Twitter Analytics organizes your stats into four sections: Home, Tweets, Videos, and Conversion tracking.

The first section is your Twitter report card, which gives you an overview of your monthly performance, as well as top-performing tweets and top influencers within your network.

The Tweet activity dashboard will show metrics related to the performance of past Tweets: impressions, engagements, engagement rate, link clicks, retweets, replies, and more.

The Videos dashboard allows you to track the performance of your videos, including metrics on video views, completion rate, total minutes viewed, and retention rate.

Finally, the Conversion Tracking dashboard allows you to track website and mobile app events based on a tag you’d install on your website or app.

There’s a lot to dig into here, so let’s break down the most important metrics.

Top Twitter Analytics Metrics

1. Tweets

On the Home dashboard, Twitter will tell you how many tweets you published in a month. This can be helpful to make sure you hit your daily content publishing goals.

2. Profile visits

Twitter also gives you a monthly total of your profile visits, which is the number of times people visit your profile and feed.

Tracking this over time is a good indication of whether people take the step beyond simply interacting with one of your tweets to check out if you’re worth a follow.

3. Followers

Twitter Analytics also gives you a monthly breakdown of how many followers you gained or lost, as well as your current follower count.

While growing your follower count is great, it’s best to focus on metrics that more directly impact the bottom line, like engagements and link clicks. It doesn’t do much good to gain followers if they don’t interact with your content.

4. Top Tweet

A top tweet is your most-viewed tweet within a single month. There are two ways a top tweet can amplify your success.

First, analyzing your top tweet allows you to find out what makes content relevant and valuable to your audience.

And second, since you are certain that this particular tweet resonates with people, you may want to consider promoting it to give it a further boost. If you’re going to pay to boost your content, you may as well boost the best content, right?

5. Top Mention

Your top mention is the @ mention of your account that received the most engagements. Why should you care? 

A Twitter user who’s already interacting with your brand – and gaining lots of attention for it – may serve as a great influencer or ambassador.

It will, also, give you a hint as to what type of content you can create that will generate the most buzz from your audience (whether it’s positive or negative).

6. Top Follower

Twitter Analytics also shows you the top follower with the highest follower count that started following you within the month. 

This follower may also serve as a potential influencer or collaboration opportunity.

7. Top Media Tweet

Similar to your Top Tweet, your top media tweet shows off your photo or video tweet that earned the most impressions within the month.

8. Impressions

Twitter impressions are the number of times a tweet was seen on someone’s Twitter feed. You can access impressions at the account level over a time period, or at the individual tweet level.

Impressions are a measure of reach, allowing you to see what type of content earns you the most eyeballs.

9. Engagements

Twitter engagements are the total number of interactions with a tweet, including clicks on any element of the tweet, retweets, likes, replies, or follows.

From the Tweets dashboard, Twitter will also break down your engagements by:

• Engagement rate
• Link clicks
• Retweets without comments
• Likes
• Replies

These metrics are available as daily totals, monthly totals, and monthly averages.

However, engagements on their own don’t tell you much, because they’re often correlated with impressions—tweets that are shared and seen more are going to be interacted with more.

That’s where engagement rate comes in handy.

10. Engagement Rate

Divide your Twitter engagements by your impressions. This will give you the engagement rate.

This is the rate at which people interact with your tweet or tweets. 

The engagement rate is extremely useful when it comes to understanding what drives people to interact with your brand. This is especially true if you’re interested in driving traffic and sales directly from Twitter.

Analyze the tweets that earn the highest engagement rates and think about what made them successful. Was it a hashtag? A question? A video? 

11. Website & Mobile App Events

By installing a conversion-tracking tag on your website or mobile app, you can push back data on website and/or app conversions back into your Twitter Analytics dashboard.

This tracking tag is vital for any paid Twitter ad campaign, as your tracking tag will build up an audience base to whom you can target your ads.

Key Twitter Ads Metrics

While Twitter technically splits its Twitter Ads campaigns from its main Twitter Analytics dashboards, it’s important to know which metrics are available to advertisers, should you decide to go the paid route.

The campaign dashboard is accessible at ads.twitter.com. If you haven’t set up an ad campaign yet, you’ll have to do so before you can access any analytics.

The campaign dashboard allows you to track impressions, engagement rates, results, and cost-per-result.

1. Results

What are Twitter results? They certainly sound like something we should be aiming for…

Results is a generic term for the campaign objective you set for your ad campaign. They can be a measure of:

• Reach
• Video views
• Pre-roll views
• App installs
• Website clicks
• Engagements
• Followers
• App re-engagements

2. Cost-per-result

Perhaps it goes without saying, but the cost-per-result is your Twitter ad spend divided by the number of results you achieved. 

It can be thought of similarly to cost-per-acquisition or cost-per-conversion.

3 Best Twitter Analytics Tools For Your Business In 2024

While the native Twitter Analytics platform can be an important (and free) tool in your digital marketing toolkit, the platform certainly has major shortcomings.

It’s extremely limited in how you can access the data. You may want to get more fine-grained than daily data, and you may want to more easily access data on your audience—especially when it comes to identifying potential influencers.

Here are the top Twitter analytics tools that will give you more powerful insights into your Twitter data.

1. Keyhole

Keyhole is the go-to influencer marketing, social listening, and social media analytics tool for individuals and companies looking to understand what topics and types of posts attract their audience’s attention.

Keyhole’s real-time hashtag analytics and keyword tracking feature enable users to:

• Monitor and manage social conversations and brand sentiment
• Identify top influencers
• Find trending topics
• Track and aggregate events and campaign data
• Research live and historical data
• Analyze your competitors
• Easily share in-depth reports with your team

Ultimately, Keyhole empowers users to optimize their content and posting schedule, plan more engaging future campaigns, and make more informed decisions about their brand’s social media strategy.

Price: Custom

2. Sprout Social

While it’s best known as a social media management tool, Sprout Social also offers a Twitter analytics solution.

Using Sprout Social, you can find your top-performing content and compare your stats to your competitors.

Sprout Social also has social listening and engagement features that make it a popular choice among marketers.

Price: A Sprout Social subscription starts at $249 per month.

3. Hootsuite

No list of social media tools is complete without mentioning Hootsuite.

Mostly used as a social media management tool, Hootsuite can also be used to assess one’s social media activity and impact, track and boost responsiveness. Also, it brings all social media platforms together into a single custom report that can be easily exported and shared within your organization.

Price: Hootsuite starts at $99 per month.

Stop Ignoring Your Twitter Analytics

Social media platforms like Twitter give organizations access to incredible amounts of data. When accurately collected, organized, and analyzed, these can be turned into an invaluable strategic asset.

If we sum up everything we talked about in this exhaustive Twitter analytics guide, we can determine five ways social listening and Twitter analytics can help you elevate your business:

• Understand what your customers want and need
• Find trending topics to drive future campaigns
• Identify potential partnerships and influencers
• Analyze brand sentiment and reduce your crisis response time
• Keep an eye on the competition and keep ahead of the game

In short, Twitter analytics tools can help in the quest of giving your Twitter data a purpose and turning it into actionable insights that you can use to make well-thought business decisions and come up with a competitive marketing strategy.

Keyhole can help you take your Twitter analytics analysis to the next level.

Related Articles:

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The post Twitter Analytics Guide 2024: How To Analyze & Use Your Twitter Data appeared first on Keyhole.