Are you still not leveraging the platform’s potential? Given its high level of engagement, it may be time to.

In this article, we’ll explore the different types of videos you can create, how to get started, and best practices.

Getting started on TikTok

Download the app and set up an account to begin your TikTok journey. TikTok is available on both the App Store and Google Play Store.

Once you’ve downloaded it, sign up using your email address, phone number, or social media account like Facebook or X (Twitter). After signing up, you must create a username and set up your profile.

TikTok offers a range of features that make it engaging and easy to use. You can create and share short videos with music, filters, and effects. The platform allows you to follow other users, like and comment on their posts, and participate in trends and challenges. 

Through TikTok’s algorithm, you’ll receive personalized content and recommendations based on your activity, which will help you discover new creators and engage with the broader community.

Read More: The Top 10 TikTok Trends For 2024

10 Types of TikTok videos

TikTok offers a wide range of video formats that keep users engaged and entertained. From pre-recorded clips to interactive live streams, you can leverage TikTok’s dynamic features to share different kinds of content and connect with your audience.

1. Live videos

Live videos allow you to connect with your audience in real time, offering a more interactive and spontaneous experience. These streams range from Q&A sessions to live performances or behind-the-scenes looks at your day.

TikTok’s “LIVE Gifts” feature also allows you to send virtual gifts, which can monetize your streams while strengthening your connections with your followers.

For example, this LIVE creator uses the platform to advertise products on the TikTok Shop. When a viewer clicks the link to the product and purchases it, the creator gets a commission. 

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2. Dance videos

Dance videos are one of TikTok’s most iconic and recognizable forms of content. Many users participate in viral dance challenges, often set to trending songs, where they learn and perform short, choreographed routines.

These videos can quickly gain traction and spread across the platform, with both everyday users and influencers participating.

Dance videos also drive significant engagement. For example, the hashtag, #Dance has over 500 billion views. This shows just how influential and widespread this content is on the platform. Plus, many songs have gained global popularity due to their association with viral TikTok dances.

For example, with the “Blinding Lights” challenge, users recreate a high-energy routine set to the Weeknd’s hit song. ‘

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3. Lip-sync videos

Lip-sync videos are another popular TikTok staple. In these, users perform short segments of popular songs, movie quotes, or comedic audio clips by miming along with the original sound. In fact, lip-syncing has been a core feature since TikTok’s early days (when it was still known as Musical.ly). 

These videos are often creative, with users adding their own personalities, expressions, and effects to the audio to make it stand out. 

A notable example is the viral lip-syncing to the song “Astronaut in the Ocean” by Masked Wolf, which became a TikTok sensation. 

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4. Collab videos

Collaboration, or collab, videos are popular on TikTok. Two or more creators come together to produce shared content, either in person or virtually.

TikTok’s duet and stitch features make it easy for creators to respond to or build on another user’s video, even if they are not in the same location. 

These collabors often feature creators adding their own twists to a video, such as finishing each other’s sentences, reacting to content, or participating in challenges together. 

A famous example is the duet trend, where users add their own harmonies to popular songs or complete dances side-by-side. 

For example, one popular collab features Nathan Evans’ sea shanty, “Wellerman,” which went viral as users added their own vocal parts, creating a massive online sing-along.

Check out this hilarious one with Kermit the Frog.

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TikTok collaborations drive high engagement, allowing for creative partnerships and cross-promotion. 

These videos boost visibility and foster a sense of community by encouraging interaction and participation across the platform.

5. Challenge videos

Challenge videos are one of TikTok’s most engaging and viral forms of content. These challenges usually involve a specific theme or task, such as learning a dance routine, lip-syncing to a trending song, or completing a fun or humorous activity. 

TikTok challenges tend to take off due to their simple, replicable nature. Users can easily participate, spread the trend, and adapt it. 

One example is the “Rock, Paper, Scissors Food Challenge.” The winner gets to start eating the food. The loser has to go for a short run. 

Because the challenge is fun and competitive, it has garnered millions of views across the platform.

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6. Trending hashtag videos

Trending hashtag videos are a core element of TikTok, which allows users to discover and participate in popular content by following specific hashtags. These hashtags often relate to viral challenges, themes, or movements. They encourage user-generated content (UGC) as creators share videos under a shared tag.

The #DontRushChallenge, where users transformed their appearance by passing a makeup brush or other object across the screen to create a seamless transition between participants. The trend gained lots of traction, with millions of users worldwide adding their unique spin to the challenge.

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7. Cute animal videos

Cute animal videos are a highly popular and beloved category on TikTok. They appeal to users with their heartwarming and often humorous content. 

These videos feature pets and wildlife performing adorable actions, from playful kittens to clever dogs or unusual animal friendships.

Here are some other examples of popular cute animal videos on TikTok:

• “Puppy pile” videos: Videos featuring multiple puppies cuddling or playing together
• “Cat reacts to cucumber”: Cats comically react to cucumbers placed behind them while they’re eating or resting
• Funny pet costumes: Pets dressed in hilarious consumers, such as dogs in superhero outfits or cats in dinosaur suits
• Tiny animal challenges: Small pets, like hamsters or guinea pigs, navigating tiny obstacle courses or eating small treats

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8. Tutorial videos

Tutorial videos on TikTok are educational and instructional content that aim to teach viewers how to perform specific tasks or learn new skills.

These videos cover a wide variety of topics, including makeup application, cooking recipes, DIY crafts, and fitness routines. TikTok’s short format encourages concise and engaging tutorials. They often use quick cuts, overlays, and text to enhance understanding.

For example, makeup tutorial videos feature beauty influencers demonstrating techniques for creating various looks, from everyday makeup to dramatic transformations.

Another example is cooking tutorials, such as the “One-Pan Dinners” trend, where users share simple, quick recipes that require minimal cleanup.

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9. Behind-the-scenes videos

Behind-the-scenes (BTS) videos on TikTok give viewers a glimpse into the process of creating content, products, or events. These videos show the effort, preparation, and fun involved in making something happen. 

This could include a music video, a photo shoot, or a daily work routine. BTS content does so well on the platform because of its transparency and the authentic, unfiltered look it provides into the lives of creators and professionals.

Below, you can see a screenshot of a behind-the-scenes TikTok video for the recent film “M3GAN”.

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10. Duets and stitches videos

Duet and Stitch videos are interactive features on TikTok that allow users to collaborate with or respond to other users’ content. 

With Duets, you can create a split-screen video alongside another user’s video. The Stitch feature, on the other hand, allows you to clip and integrate up to five seconds of another user’s video into your own. 

The video below shows a creator using the Stitch feature to share her experience of getting a cat for free from a gas station, compared to the original video of a woman paying $900 for her cat.

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How to make a TikTok video

Creating a TikTok video can be pretty simple once you get used to the app’s features. Then, you can dive into creating content. Whether you’re showcasing a new dance, sharing a tutorial, engaging with trending challenges, or promoting your business, TikTok offers a dynamic environment for virtually any need.

Create a TikTok account

Download the TikTok app, sign up, and customize your account settings. Once you’re logged in, explore the platform’s various features.

Record a video

To record your TikTok, grab your smartphone or camera. Make sure you have good lighting and a stable surface to capture clear, high-quality footage.

Choose a suitable location that complements your content and offers the best possible lighting conditions. Frame the short to ensure your subject is well-positioned and centered. 

Check the audio quality to ensure clear sound, and then press the record button to start capturing your video. 

How to edit a video

Use video editing software to perfect your footage. Adobe Premiere Pro or Final Cut Pro are great options.

1. Open your video editing software. Import your video files by selecting “import” from the File menu or graffing the files directly into the media library.
2. Set up a new project and configure your settings, such as resolution and frame rate, to match your video files.
3. Drag your video files onto the timeline> Use the cutting tool to trim unwanted sections and rearrange clips by dragging them to the desired positions on the timeline.
4. Apply transitions between clips to create smooth changes. Explore the effects panel to add visual or audio effects to enhance your video. Drag and drop effects onto clips as needed.
5. Adjust the audio track on the timeline to balance audio levels. Use the audio mixer or effects panel to enhance sound quality or add background music.
6. Once you’re satisfied with your edits, export the final video by selecting “Export” from the File menu. Choose the appropriate file format and settings based on your intended platform or use, and then save the file to your desired location.

How to use a post scheduler

A post scheduler is a tool for managing and automating social media posting. It allows you to save time and maintain a consistent posting schedule across various platforms. 

Scheduling posts in advance ensures timely updates and maximizes your content’s reach without needing constant manual posting.

Some key features of post schedulers include compatibility with various social media platforms, flexible scheduling options, and analytics and performance tracking.

Develop a content calendar to get the most out of your post-scheduler tool. This will help you plan and organize your posts. That way, you can ensure a mix of engaging and relevant content tailored to your audience.

Also, regularly interact with your audience by responding to comments and messages.

Use the analytics features to track the performance of your posts, analyze engagement data, and make informed decisions to improve your social media strategy.

Become a TikTok master with Keyhole

If you’re looking for ways to quickly build a name for yourself and generate potential viral videos, TikTok is your platform.

There are so many types of videos you can create. So, there’s a good chance you’ll easily find your niche.

Use the steps discussed in this article to begin your content creation journey. 

Create a content calendar and monitor your analytics for maximum results. If you ever need help, book your free Keyhole demo today.

Author bio

Guillaume is a digital marketer focused on handling the outreach strategy at uSERP and content management at Wordable. Outside of work, he enjoys his expat life in sunny Mexico, reading books, wandering around, and catching the latest shows on TV.

The post How To Make A TikTok Video That Gets Noticed: 10 Tips And Tricks To Try Today appeared first on Keyhole.

Millions of businesses are leveraging Facebook advertising to reach new audiences. However, Facebook advertising is more than creating an ad and hoping for the best.

You need the right strategy—one that works for your business and audience.

Here, we explore top strategies to help you achieve long-term success on the big Meta.

Using Facebook Ads Manager: Pros and cons

Facebook Ads Manager is a powerful tool for reaching a broad and diverse audience. Below, we explore some key advantages and potential drawbacks of using it for your advertising needs.

Pro: Targeted reach

Facebook Ads Manager excels at helping businesses precisely target their audience. It offers options to filter by demographics, interests, and behaviors, allowing businesses to tailor their ads to reach the most relevant and engaged users. 

These people are most likely to interact with your brand and, hopefully, purchase from you. This can lead to higher conversion rates and ROI.

Con: Only reach Facebook users

One limitation of Facebook Ads Manager is that it only reaches users who are active on Facebook. So, this can be a significant drawback if your business’s target audience isn’t heavily present on the platform. 

While Facebook has a vast user base, it’s more beneficial to use channels where your ideal audience spends the most time.

Pro: High user engagement

Facebook Ads benefit from the platform’s high user engagement. As of Q4 2023, Facebook boasted 3.065 billion monthly active users.

And users spend an average of 33 minutes per day on the app. That’s more than any other social media platform. 

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Over half an hour on Facebook is enough time for users to see and interact with your ad. This means increased brand awareness, more clicks, and higher conversion rates.

Plus, the average click-through rate for Facebook Ads across all industries is 1.51%. That’s a lot higher than many other online advertising platforms.

Con: Complicated ad management

Facebook Ads Manager offers a wide range of features. Because of this, its interface can be complex and challenging to navigate, especially if you’re new to digital advertising. 

This means you’ll need a deep understanding of the various capabilities, such as audience segmentation, bidding strategies, and performance analytics, which can be overwhelming.

But if you don’t take the time to understand these features before you get started, you likely won’t get the most out of your Facebook Ads campaigns.

Pro: Cost-effective

Facebook Ads are often more cost-effective than Google Ads. The average cost-per-click (CPC) on Facebook is typically around $0.97. On the other hand, the average CPC in Google Ads across all industries is around $2.69 for Search.

That’s a pretty sizable difference, which means you’re likely to reach a larger audience or generate more clicks for less money if you choose Facebook for advertising.

For example, let’s say you spend $100 on Facebook Ads and get over 100 clicks. Spending the same amount of money on Google Ads might only result in about 37 clicks. 

Con: Competitive

Facebook Ads can be highly competitive, especially in popular industries where lots of businesses are vying for the same audience’s attention. 

This intense competition can drive up costs, especially for placing ads in desirable locations, such as users’ news feeds. 

This competition can be challenging if you’re a small or niche business with a limited budget. You might struggle to outbid larger companies with more resources. So, you could find yourself having a hard time gaining the visibility you need to stand out.

Read More: How To Create A Monthly Facebook Analytics Report + Free Template

7 Advanced tips for managing Facebook ads

Like with any other marketing strategy, Facebook Ads isn’t perfect. But it’s possible to maximize its potential and results. Below, we explore how to leverage Facebook Ads to increase your chances of success.

1. Use Facebook’s dynamic features

Facebook offers features that allow advertisers to create highly personalized and targeted ad experiences.

Dynamic Ads, for example, automatically show users the most relevant products based on their previous interactions with your website or app.

Users are more likely to respond to ads that resonate with their needs and preferences. 

This Dynamic Ad by Children’s Place likely appears on a user’s feed after they visit the Children’s Place website or make a purchase.

2. Do split testing

A/B testing allows you to create two or more versions of an ad, each with a slight variation. This might include different headlines, images,  or calls to action (CTAs). Then, you run those ads at the same time to see which performs better.

Testing these variations can help you identify which elements resonate most with your audience. This will allow you to create more effective ads and refine your campaigns. 

Follow these steps to set up A/B testing in Facebook Ads Manager:

• Go to Ads Manager. You’ll see all your available ad campaigns once you’re on your Ads Manager page.
• You can use an existing campaign, ad set, or ad as a template for your test.
• Click on A/B Test in the Ads Manager toolbar.

Make a Copy of This Ad

• Choose whether to duplicate the selected ad or ad set. Change the variable you want to test in the new version (e.g., ad copy, image)
• Select the Ad Set to copy.
• Name your A/B test and decide how you want to determine the winner (e.g., based on conversions or click-through rate). You can also add additional metrics.
• Set the start and end dates for your test. Make sure it covers the duration of your ad campaigns for reliable results.
• Click Duplicate Ad Set, create a name for your new Ad Set, and follow the on-screen instructions to finalize.

Pick Another Existing Ad

• Choose if you want to compare campaigns or ad sets and follow the instructions.
• Enter the name for your A/B test and decide on the criteria for determining the winner. Add any additional metrics as needed. 
• Set the start and end dates for the test.
• Review and adjust options, then select Publish Test to start the test.

3. Set up automated rules

Facebook’s automated rules allow you to manage your ad campaigns more efficiently by automating routine tasks and controlling costs.

You set specific conditions under which Facebook will take action automatically. This includes adjusting budgets or pausing underperforming ads.

To set up automated alerts:

• Log in to Meta Ads Manager, where you can manage your campaigns, ad sets, or ads.
• Check the box next to the campaign, ad set, or ad you want to apply a rule to.
• Click on the Rules dropdown menu and select Create a new rule. 
• In the new window, select the type of rule you want.
  • Custom Rule: Build a rule by defining specific conditions and actions.
  • Reduce Auction Overlap: Automatically prevent ad sets from competing against each other.
  • Reduce Audience Fragmentation: Help ad sets use their budgets more effectively by combining audiences.
• Click Next and, if using a Custom Rule, name your rule and select the campaigns or ad sets it will apply to. 
• Choose the action you want to rule to take when conditions are met.
• Choose the type of notification you want to receive, such as Meta notifications or email alerts.
• Click Create to activate your role.

4. Select audiences to “exclude”

Excluding specific audiences in Facebook Ads Manager can help you narrow your target audience and optimize your ad spend.

When you exclude groups that are less relevant to your campaign goals, you can focus your budget on leads who are more likely to engage with your ads and convert.

5. Utilize lookalikes

With lookalike audiences in Facebook Ads Manager, you can expand your reach by targeting new users who share similar characteristics with your existing customers. Facebook analyzes the traits and behaviors of your current audience and identifies new potential customers who resemble them.

According to research, 1-2% lookalike audiences drive the best cost-per-acquisition (CPA) performance. Anything higher than that could lead you to target audiences that are too different from your current ideal audience.

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6. Create a Facebook Ads sales funnel

A Facebook Ads sales funnel guides potential customers through their journey from first learning about your brand to making a purchase and beyond. 

So, set up targeted ad campaigns tailored to each stage of the funnel to nurture leads and drive conversions.

Here’s a breakdown of how to create a Facebook Ads sales funnel:

1. Map out the funnel stages

• Awareness: Introduce potential customers to your brand.
• Consideration: Provide more information and engage users who are interested.
• Conversion: Encourage users to make a purchase.
• Retention: Keep existing customers engaged and encourage repeat purchases.

2. Create ad campaigns for each stage.

• Awareness: The goal is to increase brand visibility and attract new prospects. Use video ads, image ads, or carousel ads to showcase your brand’s unique value and introduce your products or services. Use broad targeting to reach new audiences. Use demographics, interests, and geographic targeting to find potential customers who may not yet be familiar with your brand.

• Consideration: Engage users who have shown initial interest and provide them with more information. Use lead generation ads, carousel ads, or engagement ads that offer detailed insights, customer testimonials, or product comparisons. Refine targeting to include users who have engaged with your awareness ads or visited your website. Use custom audiences and retargeting to reach these users.

• Conversion: Convert interested prospects into customers. Use dynamic ads, retargeting ads, or offer ads that encourage immediate action, such as making a purchase or signing up for a service. Include strong CTAs and any relevant promotions or discounts. Focus on users who have interacted with your previous ads or visited your product pages. Use custom and lookalike audiences to target users with high purchase intent. To ensure accurate measurement of your ads’ effectiveness, set up Facebook Ads conversion tracking. This allows you to track key actions like purchases, sign-ups, or downloads, providing valuable insights into the performance of your funnel.

• Retention: Maintain customer engagement and promote repeat purchases. Use remarketing ads, loyalty program promotions, or upsell ads to keep customers engaged and incentivize repeat business. Target existing customers or those who have recently made a purchase. Use custom audiences to reach users who have previously interacted with your brand.

7. Find your best bidding strategy

The right bidding strategy allows you to achieve your specific campaign goals—whether that’s driving conversions, increasing brand awareness, or maximizing engagement—without overspending.

The biggest benefits of an effective bidding strategy are optimized ad performance, increased ROI, cost control, better audience targeting, and scalability.

Build on your Facebook Ads best practices

In this article, we talked about the essential strategies for optimizing your Facebook Ads campaigns.

Understanding how to manage your ads ensures you reach the right audience, maximize engagement, and control costs.

With these tips under your belt, you can enhance your ad performance and ROI.

Not sure where to start? Book your demo of Keyhole today and gain deeper insights, better analytics, and powerful tools to elevate your social media strategy.

Author bio

Guillaume is a digital marketer focused on handling the outreach strategy at uSERP and content management at Wordable. Outside of work, he enjoys his expat life in sunny Mexico, reading books, wandering around, and catching the latest shows on TV.

The post Facebook Ad Manager: 7 Advanced Strategies For Optimizing Your Facebook Campaigns appeared first on Keyhole.

Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel. But they are particularly important if your brand is active on social media platforms like Facebook.

On Facebook, things can change very fast. A campaign can take off and spread like wildfire, and if you’re on the ball enough to leap on the opportunity your brand can get an enormous boost in a very short amount of time. On the other hand, if you go viral for the wrong reasons and aren’t quick enough to put out the fire, your brand reputation could take a beating.

But how can you monitor your Facebook to the best effect? While Facebook will do a certain amount for you, you can’t rely on it to prod you every time something needs your attention, and its analytics aren’t as granular as you might need.

Luckily, there are plenty of social media monitoring tools out there that can help you to keep a close eye on activity on and around your Facebook. Here, we’ll take you through five of the best tools for monitoring your Facebook.

What should you look for in a social media monitoring tool?

Before you pick a Facebook monitoring tool, think hard about what you need. There are many kinds of social media monitoring tools, all of which have a range of features and capabilities.

Think about which of these tools would be most useful for you, and pick a platform that features them:

• Social listening tools: These track brand mentions and analyze sentiment around brand chatter to give you insight into what people are saying about you and where they’re saying it.
• Audience insights: Audience insight tools will give you detailed information on your audience, including demographic, behavioral, geographic, and psychographic data.
• Customizable dashboards: These allow you to format and display the information you need in a way that suits you.
• Trend identification: Trend identification tools pick up on burgeoning trends quickly, allowing you to capitalize on useful Facebook trends.
• Customizable reports: These are very useful when presenting information to colleagues and stakeholders.
• Content creation/posting capabilities: Some social media monitoring tools also stray into social media management. You can use these platforms to schedule posts, engage with followers, and even create content for your Facebook page all within one platform. Remember to SEO optimize your social media content, too, and make sure it aligns with your goals by regularly auditing it with audit SEO SaaS tools.

The 5 best Facebook monitoring tools for 2024

So, now you know what you’re looking for in a Facebook monitoring tool, here are some suggestions to get you started. We’ve compiled a list of five of the best social media monitoring tools available in today’s market, and given you a quick rundown of what you can expect from each.

1. Keyhole: Best for tracking campaign impact

Keyhole is a comprehensive social media monitoring platform that does everything from brand monitoring to influencer management. What it really excels at, though, is tracking the impact of your Facebook campaigns.

Keyhole is intuitive, simple to use, and easy to master. Users can quickly access dashboards that display analytics in clear, easily comprehensible ways. You can gauge customer sentiment, create customized reports, spot audience opportunities, make startlingly accurate campaign predictions, and more with just a few keystrokes. 

If you want to truly understand how your social media campaigns are working, where they’re having the most impact, how you can best expand your reach to new Facebook audiences, and much, much more, Keyhole is the platform for you. 

Pricing: Custom

2. Sprout Social: Great for content management

Sprout Social is a big name in the world of social media management. It’s a diverse platform that’s popular with SMEs for its wide range of functions.

Sprout Social markets itself as a social content tool, designed to help SMEs publish content on a consistent schedule. But it also has a lot of monitoring functions that come in very useful for brands wanting to keep a close eye on their Facebook activity.

At its core, Sprout Social provides a centralized interface from which social media managers can access analytics across all their social channels. It has a focus on content performance, but also features a range of social media management tools and will provide valuable insights on everything from sentiment analysis to competitor activity. 

Sprout’s keyword tracking and analysis capabilities are also pretty impressive, as they can give a lot of insight into the terms and phrases that people search in relation to your brand.

Pricing: Sprout Social offers a 30-day free trial. Following this, pricing starts at $199/seat/month. 

3. Meltwater: A decent all-rounder

Meltwater is a strong social media monitoring tool with a wide range of features and functions. If you’re not looking for something too specialized and would like to cover a lot of bases, Meltwater could be the platform for you.

Meltwater is designed with a focus on PR through social media monitoring and management. In practice, this makes for a versatile platform with an impressive range of use cases. From tracking brand mentions across the internet to hauling in detailed analyses of activity on all your social media platforms, Meltwater is a great all-rounder that can yield broad and valuable insights into your socials.

You can even use Meltwater to directly manage as well as monitor your Facebook channels. Publishing content across your socials and even via email is simple from Meltwater’s dashboard. And if you’re working with influencers, Meltwater makes it easy to manage influencer relations through a variety of intuitive management tools.

Pricing: Meltwater has a free demo. Contact Meltwater for more information on the pricing of paid tiers.

4. Hootsuite: Good for Streams

Hootsuite is known for its intuitive, centralized dashboard which brings all your social media ‘streams’ together in one place. Through Hootsuite’s social listening streams, you can watch all your brand mentions, comments, and general engagement coming in and respond with ease in real-time. No more hopping between social media channels – you can see and do everything in one place.

Similarly, Hootsuite’s inbox pulls in messages from all your social networks, allowing you to respond easily without the need for constantly clicking between different social media accounts.

Hootsuite Insights provides sophisticated social media analytics from which good marketers can draw some seriously actionable insights to boost their Facebook performance and engagement. 

Pricing: Hootsuite offers a 30-day free trial. Following this, paid plans start at $115/month (with 20% off if you skip the free trial!)

Read More: Everything You Should Know About Online Reviews

5. Cyfe: Great for visualization

Cyfe is a handy tool if your social media manager is a visual learner. 

The platform pulls insights from your social media, media activity, and marketing channels and presents them in a series of handy dashboards with plenty of widgets to toggle data and presentation. The SEO dashboard also helps simplify things like SaaS technical SEO, which is useful to know as you direct people from social platforms to your website. 

Cyfe is more about passive monitoring than active engagement with your social media channels, so if you’re looking for analytics tools that let you get directly involved with your socials from within the platform, Cyfe might not be for you. But if you want comprehensive monitoring data pulled straight from your socials and presented in a clear, visual format, Cyfe is brilliant. 

You can set up alerts for things like a spike in brand mentions or if one of your Facebook posts suddenly gets an influx of commenters. This is very useful for catching both opportunities and threats and addressing them in real-time.

Pricing: Cyfe offers a 14-day free trial. Following this, paid plans start at $19/month.

Read More: What is Metaverse Marketing? 5 Key Strategies to Implement

Optimize your marketing strategy with social media monitoring tools

If you get your social media strategy right, Facebook can bring huge benefits to your business. There are large, receptive audiences waiting on Facebook to enjoy your content and support your brand. But in order to reach those audiences, you need to put some serious work in.

There are a lot of elements to any social media strategy. Monitoring is one of the most important. When you’ve got a campaign live on Facebook, it’s essential to keep a close eye on it. This way, you can make sure that everything is going well and step in to optimize or adjust as needed. 

What’s more, a good monitoring strategy will pull in lots of juicy data that you can use to analyze overall campaign performance and draw valuable insights about your audiences.

In order to get the best possible metrics and insights from Facebook monitoring, make sure that you pick the right social media monitoring tools.

Author Bio

Nick Brown is the founder & CEO of accelerate agency, the SaaS SEO agency. Nick has launched several successful online businesses, writes for Forbes, published a book and has grown accelerate from a UK-based agency to a company that now operates across US, APAC and EMEA. This is his LinkedIn.

The post 5 Best Facebook Monitoring Tools For Your Needs In 2025 appeared first on Keyhole.

According to Facebook’s 2018 quarterly report, the average price per ad increased 39 percent but the number of ad impressions served only increased 8 percent. Research also found that the average cost per click in the US was $0.27 at the end of 2016.

Although ads are popular, they are not the only way to grow your followers on Facebook. In fact, there are several things you can do to achieve organic growth. In this article, we’ll take a look at some of the most effective strategies you can use.

1. Post at the right time

When you post is just as important as what you post. If you don’t schedule your post for the optimal time, you could miss out on hundreds, even thousands of followers.

The optimal time to post will also vary depending on your industry. The best times for media companies are on Tuesdays at 5 pm and Fridays from 8-9am. But for education companies, the best time is on Wednesday at 9 am and Saturday at 5pm.

An easy way to stay on top on all your scheduling to is to use a social media automation tool. You’ll be able to schedule all your posts ahead of time and reach your audience when they’re most active.

If people see that you post content regularly, they’ll be more likely to follow your page. They’ll also be more likely to invite their friends to engage with your content.

2. Create a coupon offer

Coupons are one of the time-tested methods of attracting customers. They’re just as effective today as they were back in the 1950s. With the power of social media, coupons have even greater reach and pull. More users can see the offer, which means more are willing to sign up to take advantage of a deal.

The best thing about offering a coupon is that you don’t need to pay Facebook or any other third-party. Instead, you forego some initial sales revenue to grow your audience. And then you turn them into loyal customers down the line.

For a coupon campaign to work, make sure the coupon deal is one worth signing up for:

1. Ask your loyal customers what they would like to buy- whether it’s a dream car, tickets to the World Series, or a chance to meet a famous individual.
2. Then all you need to figure out is how much they would like to save on such an opportunity.

You can also schedule a post on Instagram to remind your followers of your offer. It can be a simple image post or a video explaining the details of the coupon offer.

3. Create a viral invite campaign

One of the fastest organic growth methods is a viral invite campaign. This tactic involves convincing existing followers to invite their friends and family, and the friends of their friends, and so on. When executed correctly, your audience will expand sixfold, as in the case of one online retailer.

• Start by picking the right individuals to do your inviting.
• You’ll want to choose dedicated fans or loyal customers.
• These individuals should genuinely be excited to spread the word.
• Start with a general plan of who they will contact.
• It doesn’t matter if it’s their neighbors and associates or close friends and family.

To get the ball rolling, you’ll need to offer incentives. Reward those that follow and invite others by entering them into a competition or a giveaway. Customers may be reluctant to follow your brand for free, but throw in a chance to win a trip or a flat screen tv, and the numbers will grow.

4. Join Facebook groups

Facebook Groups have proven in recent years to be better at community building than ads. Groups make it easier to meet people with shared interests and market your brand to them.

When you join a Facebook group, you’ll want to vet members to ensure they match your ideal target audience:

• Who do you want to follow your Facebook Page?
• What are they interested in?
• What are their common pain points?

The more you can answer about your ideal customer, the better you can refine your search for a Facebook group.

Every Facebook group you join will have its set of rules you must follow. Be sure to review these rules before you post anything. The last thing you want is to get thrown out because you posted a link to your Facebook page when you weren’t allowed to.

5. Track your performance

How can you truly know whether your efforts are putting a dent in your ROI? The only true, tested method is by tracking and analyzing your past performance. Every metric and piece of shared content should be measured so you know what’s working and what isn’t.

You don’t need to spend money on costly tracking software or complicated spreadsheets. Instead, save your team’s time and money by using a third-party analytics tool. Typically these tools include campaign monitoring and analysis. They show your audience count, engagement, reach, and impressions across platforms.

It’s also not uncommon for analytics tools to use machine learning. This technology allows you to predict the future performance of your content. And to also figure out which posts are most likely to bring in new followers.

Building an audience, the organic way

Building an audience without ads is not impossible. As with anything else, it requires consistency. You have to make an effort to engage with your audience. You also need to know how to interpret data so that you can double down on the strategies that drive growth.

We already covered five strategies you can use to grow your facebook followers. These strategies are effective, but they are not the only ones that you can use. You can always experiment as you increase your following. You’ll see that it’s possible to grow your Facebook followers without ads!

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What’s more, organic posts just reach 5.5% of your Facebook page followers. This has led an increasing number of brands to use tools such as Stories, Messenger, and ads to make their content more visible to users. 

What’s the gist of it? Facebook social media strategies that worked for brands in the past may not fly today.  

And that’s why it is all the more important for your business to have a Facebook engagement strategy to retain and increase your Facebook page engagement. 

What is Facebook engagement rate? 

Facebook engagement rate is a metric to track how your audience interacts with the content you share on your Facebook business page. 

Facebook engagement metrics are: 

• Likes 
• Comments 
• Shares 
• Clicks on your posts 
• Video views 

As per HubSpot, the average engagement rate for Facebook is 0.18%. Your Facebook page engagement rate gives you an overview of the effectiveness of your social media strategy. 

If your audience is not engaging with your content, it is time to ask yourself: how can I get more engagement on Facebook? 

10 Proven tips to increase your Facebook engagement in 2024

1. Post on the best times when your audience is online

The truth is: there is no universal best time to post on Facebook. Facebook’s Brian Boland explains why. 

“Each time a person logs onto Facebook, there are 1,500 stories that could appear in their News Feed. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear. 

As a result, the competition in the News Feed is increasing and you’re competing against 1,500 other posts for a place in the News Feed.” 

So then, when should you post on Facebook? The answer to this lies in: 

What your data tells you

You can leverage your Facebook Page Insights for getting accurate user data. Under the Post tab, you get all the required information about when your Facebook Page followers are online for each day of the week.

Whenever it’s relevant 

This happens to be less specific as some content works best in the moment or at a time when it’s more relevant.  

For example, for your CPG brand’s Facebook business page, content related to the launch of a new product tends to perform well following the press announcement

2. Focus on user-generated content (UGC)

One of the biggest mistakes brands make is to contain themselves within the box. Only posting about your own brand and product will become repetitive and mundane after a certain time, and your audience will tune out for something more exciting. 

Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions or in other way, you can embed Facebook feed to your website to do the same. With consumers 2.4 times more likely to view UGC video content as authentic compared to branded content, it is essential to make UGC a part of your Facebook marketing strategy. 

Here are some tips to get the most out of your user-generated content strategy. 

• Set the right hashtags: Encourage your fans, followers, and users to use your unique hashtag while posting about your products.

The best part, you can track the hashtags and keywords to understand what users and businesses are saying about your brand as well as any topic using Facebook analytics tools. 

• Be strategic in setting goals: They could be increased conversion rates, higher brand engagement, educating more users, and building your brand’s trust. 

• Always request permission and credit the original creator: Resharing content without explicit permission is a surefire way to kill goodwill and annoy your best brand advocates. 

• Include UGC in Facebook ads: Don’t shy away from asking customers for a photo or video review. And once you get them, include them in your Facebook ads to add a compelling story angle that builds trust. 

In addition to these steps, track your UGC campaign using a social media reporting tool like Keyhole. Instead of manually updating spreadsheets, Keyhole automates the reporting to deconstruct the conversations behind your hashtags and measure and share the performance within seconds. 

3. Level up your photos game

Undoubtedly, visual content is killing it on Facebook and all other social media channels. Infact, as per a study, 25 out of 35 industries had images as their primary type of posts on Facebook. 

A majority of Facebook business pages post photos, which indicates that people prefer engaging with a visual rather than a wall of text or a link redirecting to another website. 

However, it’s not just about posting any picture. You need to be strategic about what kind of visual content you share. For example, using the ‘blur photo background‘ technique can help bring the point of focus to your products or message. This approach subtly highlights the subject of the image while maintaining an aesthetically pleasing visual.

Plainly put, if you want to improve your Facebook engagement, go visual. What you need to remember is that the type of images you post has a massive impact on your performance. 

What are the types of posts that get the most engagement on Facebook? 

• Images with striking colors and stunning landscapes do well 
• User testimonials 
• Memes and GIFs 
• Behind-the-scene photos 
• Product images 

For inspiration, GoPro’s Facebook page is a perfect example. They have a great mix of stunning user-generated content as well as visuals. 

What’s notable about their visual Facebook posts is how often they also share tips on how to use GoPro products, in an effort to boost their Facebook engagement rate. 

4. Leverage Facebook video marketing

When it comes to engaging user interaction, nothing comes close to video content. As an interactive and incredible storytelling medium, Facebook video marketing goes a long way to effectively communicate with your users.

A few handy tips while using videos to increase your Facebook business page engagement rate are: 

• Upload your videos directly on Facebook: Facebook algorithm prefers native videos that are posted on the platform. According to Quintly’s study of 6 million FB posts, videos that are directly uploaded on Facebook on average witness a better engagement rate by 110% and comparatively higher share than YouTube links by 478%. 

• Experiment with square videos: Square videos are easy to watch and more popular as well. They normally receive higher engagement, average views, and completion rates than our landscape videos. Leverage them wisely.

• Add captions: As per a study, 85% of Facebook Videos are watched with sound off and 39% of consumers are more likely to finish videos with subtitles. 

Bite Toothpaste Bits is a great brand that leverages video content on Facebook to educate customers about different products. Their videos are not fancy, but short, concise, and enough to make the audience feel comfortable purchasing from them.

What we also loved is how the brand uses customer reviews in its Facebook video ads, which can be an effective Facebook engagement strategy. 

5. Avoid using engagement baits

As Facebook continues its crackdown on clickbaits with regular changes to the Facebook algorithm, brands are forced to rethink how they earn engagement on their posts. 

For example, explicitly asking for likes and shares is considered engagement bait, and Facebook’s algorithms will penalize you by pushing your posts down the News Feed. 

That said, it’s okay to ask a genuine question to your followers for their opinion and feedback, the way Burger King does. 

In this video, Burger King asked fans to help name its sourdough starter. 

Think about the different ways in which you can encourage fans to comment, and discuss your posts, to inspire even more engagement. 

6. Go live

According to a Facebook report, “People spend 3x more time watching a Facebook Live video on average compared to a video that’s no longer live” and “people comment 10 times more on Facebook Live videos than on regular videos”.

With this in mind, it is worth knowing that when it comes to Facebook videos, compared to pre-recorded ones, live videos perform better, have the potential to reach more people, and increase your Facebook engagement rate. 

That’s because, when you go live, your video shoots to the top of your follower’s Facebook news feed. Also, people who regularly interact with your page or have recently done so get a notification letting them know you are live. 

Even better, after the live broadcast is over, the video appears on your Facebook business page. From there, you can continue promoting it on your site, share it on other social media platforms, or share snippets of the video on your page. 

Some effective tips for going live on Facebook are: 

• Have a Q&A session or Ask me Anything (AMA) session
• Share an event, work processes, or even office ambiance
• Interview industry experts
• Share educational content or how-to tips 

SaaS platform for marketers Wishpond uses video posts to engage its users. Regularly they go live to interact with viewers and educate them on distinct marketing hacks.

7. Boost your popular posts 

Like all other social media channels, Facebook has a clear preference for content with high engagement. In simpler terms, posts that receive more likes, reactions, comments, and video views are more likely to appear in people’s news feeds.

If you have a budget for Facebook advertising, consider boosting your page’s top-performing posts. The audience has engaged with these posts in the past, which makes them suitable for boosting. 

With the right Facebook ad targeting strategy, your posts would continue to engage and reach more people. 

Some best practices to make your Facebook-boosted post ads more engaging are: 

• Narrow down your audience or create a custom audience 
• Shorten text and keep your message clear and concise 
• Restrict the time period as their performance declines when you run them for over a week

Why this ad stands out is because of the heading “Brilliant” which compels the reader to know more about Amazon products. 

8. Reuse and recycle your top posts

Along with boosting your top posts, another great way to increase your Facebook engagement rate is by recycling them. Get more value out of your content by reposting high-quality content, as these posts generate as much (or even more) reach and engagement as the original post. Essentially, it doubles the value of your high-performing content. 

One way to do so is by changing the format a bit, to make the format look fresh. For example, you posted a blog post with a list as a caption. Now, you could re-post it with a video, add an image, or ask a question. 

When reposting on Facebook, it is advisable to wait for a few weeks before reposting the same post as your followers might get bored from seeing the same post too often. 

9. Leverage Stories to increase Facebook engagement

What makes Facebook Stories a popular type of content is the “urgency factor” owing to its 24-hour availability. Your brand can take advantage and create time-sensitive content to build excitement and urgency among your followers. 

In addition to this, you can add interactive elements such as polls and voting stickers, to garner more engagement on your Stories. For example, grocery delivery company Instacart hosted a trivia game through Stories to test the audience’s food knowledge.

10. Analyze the performance of your Facebook business page 

Since Facebook shut down its standalone analytics tool in 2021, investing in a Facebook analytics tool has become vital for businesses. 

Keyhole’s Facebook analytics tool allows you to: 

• Look into your audience demographics, 
• The performance of your posts, 
• Track your competitor’s business page and analyze how well other pages are performing,
• Unlock sentiment analysis, and 
• Recommendations to grow your page. 

If you want to dig deeper into your campaigns’ performance then Meta incrementality testing is something you should try, given it brings you insights on the real impact your advertising has on the revenue.

Alongside, what makes Keyhole one of the most widely used Facebook analytics tools is its extensive reporting capabilities. 

A Netherlands-based online retail firm used Keyhole’s social listening to maximize audience interaction. They leveraged sentiment analysis to filter out negative sentiments faster. Based on these updates, their customer success team could actively reply to those posts and deliver a better customer experience. 

Have you made a Facebook engagement strategy for your business page yet? 

If you’ve had difficulty driving engagement on Facebook, these 10 tips are for you. Start by implementing 2-3 of these strategies and use a Facebook analytics and reporting tool to measure the effectiveness. 

An important thing to remember is that these Facebook engagement strategies may take time to show results. To ensure that your posts get the visibility you wish, consider using a Facebook analytics tool like Keyhole. 

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According to reports, Facebook generates the highest ROAS among all social media platforms. Moreover, the networking giant also drives 80% of all US social referrals. 

Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. And that includes your competitors too. 

To maintain brand visibility, it is crucial to keep a constant eye on your competitors’ social media activities. For that, you need to add Facebook competitor analysis tools to your marketing arsenal. This way, you can gauge what’s working for your competitors and avoid the mistakes they make. 

Why should you do Facebook competitor analysis?

Facebook competitor analysis enables you to assess your key rivals in the market. Being an established brand on Facebook is not enough to stay relevant in the market. For that, you need to analyze competitors to understand the market better and improve constantly.

The data you gather will show posts that get the most traffic. It will give you ideas to come up with something unique and help you curate appealing content for your target market.

The social media audience is extensively diverse. Facebook competitor analysis makes it easier to understand what they demand. The insights help you plan campaigns capable of making your brand stand out in an already crowded virtual space.

Competitor analysis also enables you to learn from another brand’s mistakes and avoid those in your social media marketing plan.

As Facebook has a vast population of social media advertisers, analyzing every KPI manually is not an effective method. That’s why you need Facebook competitor analysis tools to generate accurate and actionable results.

10 Best Facebook competitor analysis tools

There is an abundance of options for Facebook competitor analysis tools. To help you make the right choice, we have compiled a list of the 10 powerful ones. 

1. Keyhole

First up on our list is a social media management tool with robust Facebook competitor analysis features. Keyhole makes benchmarking a cakewalk with real-time and industry-specific insights. 

Keep a tab on real-time metrics to measure your performance. The platform’s superior technology allows you to track keywords, hashtags, or profiles in a single search field. You can also add multiple keywords or second-level search terms to dig even deeper. 

With Keyhole, you can out-react competitors by interacting with influencers when they are most engaged. You can also catch emerging trends around your brand as they happen.

Features

• The reports are rich with visually delightful charts and graphs for easy comprehension. You can download them in PDF format. 
• Single page easy-to-use central dashboard is with access to both colleagues and clients. 
• Offers sentiment analysis. 
• Users can also set up a custom notification. Whenever there’s a 50% increase in keyword mentions compared to the previous 7-day average 
• Schedule unlimited posts across multiple social media platforms.
• Alerts you whenever your search term has a drastically increased engagement. 

Pros: Comes with a free version and two customizable packages. One of the most affordable analysis tools out there. Provides API access, which allows users to analyze data in a much more detailed way. 

Price: Custom

What our customers say about Keyhole

“I didn’t know the extent of my social media efforts, but now I’m able to keep track.” 

–Enid K. Product Manager. 

“Keyhole has a great user-friendly dashboard with thorough metrics and a great reporting layout that makes it useful for reporting up. I fully recommend, and we use it year round!” –Luke W, Senior Social Media Manager. 

2. Social Status

Social Status is another social media management tool with Facebook competitor analysis capabilities. This platform goes beyond generic competitor analysis. With powerful sentiment analysis features, it dives deep into the sentiment of your audience. This helps users understand the expectations of their core buyers and what part of the competitor’s marketing strikes a chord with them. 

Features

• Comes with themes and topics for better engagement
• Offers sentiment analysis

Pros: Easily identifies the best-performing posts based on metrics like engagement, comments, likes, etc. Its accurate content analysis helps users identify different content formats used by competitors and understand their strategies. 

Cons: Filters are not as extensive as some of the alternatives. 

Price: Starts at $29 per month

3. Sociograph.io

Don’t want the monetary commitment of a pricey analytic tool? Sociograph provides free competitor analysis services for you to leverage. The platform shows the average number of comments, shares, and likes per post. 

Features

• Can dig out the statistics from the first day the page was created

Pros: Quite efficient for a free platform. It can also track the top posts in a specific period, post types, as well as the total number of authors and posts.

Cons: Not the best tool for detailed competitor analysis.

Price: Free

4. Sprout Social

Next up on the list is Sprout Social, a management social media platform with an effective Facebook competitor analysis feature. It tracks the online activities of your competitors with its social listening capabilities and generates overall Facebook performance reports. 

Features

• Social listening capabilities
• Manages your social media inbox using the Smart Inbox feature and handles all your conversations on various platforms in a single window
• Offers filtering options based on the content type

Pros: Reports show detailed engagement analysis, brand monitoring, changes in audience growth, graphs, etc. It Lets users turn reports into PDF format and share them externally. The side-by-side comparisons with your competitors make benchmarking easy. The platform also shows top ads and other posts within the industry and gives you access to competitors’ demographics. 

Cons: Does not offer bulk pricing. May not be the best-suited option for large teams for its pay-per-user structure. Sprout Social is also in the more expensive range of tools. 

Price: Starts at $89 per user per month.

5. Porter

Porter is another popular Facebook competitor analysis tool that allows Facebook page tracking, be it your own profile or your competitor’s. You can monitor likes, increase or decrease stats on their followers, engagement in ad posts, and more. 

Features

• Generates white-label Facebook reports with insights on over 130 fields and combined reports on Facebook and Instagram marketing posts.
• Users can run social media audits to extend their customer base through Facebook marketing. 
• offers 90+ free data studio report templates

Pros: Provides historical data for page likes and followers. You can leverage messenger Insights, insights on audience demographics, and positive and negative actions to make more informed decisions. Enterprises can request custom packages. 

Cons: Users sometimes face problems while downloading reports. 

Price: Starts at $150 per year.

6. BigSpy

With many keyword exclusions, BigSpy helps you filter through Facebook ads and allows detailed data research from the one you are interested in. 

Features

• 14 advertising filters and 9 advertising ranking methods
• Intuitive layouts that are suitable for both beginners and professionals.
• Choose ads based on several parameters like location and ad age

Pros: The platform shows daily trending ads to users. Besides the filters, the platform’s Facebook AdSpy also offers tracking features to examine the performance of competitor ads. You can evaluate the likes and share changes and analyze the advertising time, performance, landing page, characteristics of the audience, and other advertising factors. 

Cons: Confusing to navigate. 

Price: Starts at $6 per month. 

7. Vaizle

Vaizle is a Facebook competitor analysis tool that is a game-changer for businesses seeking to gain a competitive edge on the social media platform. With its cutting-edge features, Vaizle enables users to monitor and analyze their competitors’ Facebook performance comprehensively.

With Vaizle, users can make data-driven decisions, enhance their Facebook presence, and stay ahead of the competition in the dynamic world of social media marketing.

Features

• Gain valuable insights into your competitors’ Facebook performance, content strategies, and engagement metrics.
• Monitor the level of engagement (likes, comments, shares) on your competitors’ Facebook posts to understand what resonates with their audience.
• Compare the performance of your own posts with those of your competitors to fine-tune your content strategy.
• Generate detailed reports and visualizations to simplify data interpretation and presentation.

Pros: It gives comprehensive insights into competitors’ Facebook performance, user-friendly interface, benchmarking capabilities, trend identification, and valuable audience demographics.

Cons: Vaizle does not offer a scheduling feature.

Price: Starts from $22/month

8. Agorapulse

With exceptional social listening features, Agorapulse makes Facebook competition analysis a data-driven and holistic operation. It lets users listen in on social conversations about their brand, competition, and the overall market space. 

Apart from measuring your Facebook marketing KPIs, it keeps track of your advertisements and offers workflow collaboration capabilities for enterprise-grade teams.

Features

• Allows users to label, bookmark, and assign any Facebook competition monitoring task to a teammate
• Allows you to export reports as PowerPoint presentations
• Offers audience management, and ad engagement calculations

Pros: You can click on a monitored item and instantly like, retweet, and reply to its comments and messages. The key features of this analysis platform deal with publishing content, and analyzing self and competitor data. You can schedule your Facebook posts, publish them, and monitor their engagement on one platform.

Cons: Does not support all features of the different platforms, such as Facebook carousels. 

Price: Starts at $99 to $499 per month. 

9. Fanpage Karma

If you want to analyze multiple competitor profiles at once to discover a comprehensive overview of their strategies, Fanpage Karma is one of the best options out there. The platform lets users share the dashboard with external stakeholders. Apart from content analysis, it runs time-of-the-day analysis and facilitates easy team collaboration.

Features

• Comes with custom dashboards for you to view graphical reports 
• Provides alerts for high-volume activities. 

Pros: Users can customize report colors and export them to PDFs. Fanpage Karma also offers a free package for Facebook users with a single profile.

Cons: The tool can be a little costly for each additional user. 

Price: Starts at $55.11. 

10. Quick search

If you want an instant but comprehensive overview of your Facebook page and your competitors, Quick Search is an option. It also offers social listening skills so that you can monitor competitor Facebook pages, examine their social media successes and failures, and refine your marketing strategy. 

Features

• Generates quick reports with some of the most important KPIs, such as volume, engagement, demographics, sentiment, and geographies. 
• Offers a quick search option. 

Pros: With quick search, you can compare multiple competitors to evaluate your marketing strategy. Users can also create viral content based on the audience’s demands and interests, and discover emerging trends to improve content. 

Cons: The loading pace is slower than some alternatives. 

Price: Pricing is available on request.

Conclusion

For consistent and positive brand presence on Facebook, competitor analysis is a must. But manually examining each competitor’s activity to derive insights is an error-prone and lengthy method. Thus, it is likely to result in inaccurate and ineffective findings.  

The rule of thumb here is to choose software that’s not only precise but also scalable — both of which you can find in Keyhole. The social media management platform offers robust competitor analysis & benchmarking features. With exclusive industry-specific insights, you can grow your marketing strategy with confidence and bring in the best possible results. 

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• Facebook continues to be the most used social media platform by far.
• Almost 75% of high-income earners use Facebook.
• Facebook allows for granular targeting that other platforms can’t offer.
• Facebook is an excellent tool for lead generation.

However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right numbers with good Facebook analytics tools.

The official Facebook Analytics tool is no longer available after July 01, 2021. So, in order to measure your Facebook performance and engagement, you’ve to look for other tools.

On the other hand, Facebook analytics tool enables you to comprehend, contrast, and communicate your long-term progress. It helps you track important metrics, measure your Facebook page performance, and compare it with others.

So, what are the best Facebook analytics tools for 2024?

Looking at prices and differentiating features, learn about the top 17 Facebook analytics tools:

1. Keyhole

Use Keyhole to access public Facebook page analytics, whether it belongs to you or a competitor for the perfect optimization hacks. Inputting the page’s name will reveal metrics surrounding fan growth, engagement by post type, and the best times to post based on engagement. A unique feature, the tool also calculates the ideal length of your updates by character count.

To better understand your own page or the competition’s strategies, you can export these data points — and more — in PDFs and Excel spreadsheets.

Here are some features that make Keyhole best-suited for Facebook marketing:

1. Analyze your competitors and see what’s working for them

2. Track engagement-related metrics in a snapshot

3. Monitor your campaigns and know what your audience likes the most

4. Keep a tab on your most frequent and most engaging post types

5. Schedule unlimited posts to your Facebook page at your best time to post

6. Track your page mentions in one place

What our customers say

“I’ve been using Keyhole almost since the beginning and what I love best is the flexibility in the data that can be tracked and captured. It has made evaluating ROI of different campaigns and tactics much easier.“

-Annelise L, Digital Strategist

“I like how easy it is to generate my analytics report for my social media channels. The hashtag tracker is particularly useful and the insights have proven to be of great use for our campaign.”

-Tasmy G, Online Communications Officer

Price: Starts at $89 per month

2. Brand24

Try Brand24‘s Facebook page analyzer to track metrics surrounding conversations across Facebook.

It gives a stream of your company’s mentions, but this Facebook analytics tool’s value lies in the measurement of these mentions. For example, it quantifies sentiment and the influence of individual users. It also has a discussion volume chart, illustrating spikes and drops in mentions.

This helps you visualize the popularity of events and social campaigns.

Price: $119 – $299 per month

3. Brandwatch

Use Brandwatch to analyze a page’s fan base.

Able to track data pertaining to any public page, the tool offers audience analytics such as gender, location, profession, and interests. Along with mention volume and sentiment, the tool monitors what audience members are sharing to uncover popular topics.

You can use this information to inform your Facebook content strategy, possibly giving you more ideas to post about.

Price: $108 per month

4. Social Status

Automate your monthly Facebook reports with Social Status.

Social Status is an industry-leading social media analytics and reporting tool. Aside from providing full paid and organic breakdowns for your Facebook Pages, it also includes analytics and reporting for all the other major social media channels too.

Export boardroom-ready reports in PDF, PPTX, XLSX, and Google Slides with white label support and fully customizable report templates. Social Status also enables competitor analysis against any other Facebook Pages and the ability to report on the paid performance of your Meta Ad Accounts.

Price: Starting from $9/month

5. Social Champ

Start with Social Champ if you are looking for a comprehensive Facebook analytics tool along with an exemplary scheduling dashboard.

Track Facebook page post insights for major metrics like Audience, Impressions, Engagement, and Brand awareness in beautiful graphical representation. Monitor organic and paid traffic while optimizing your post’s performances in real-time with the best time to post features.

Repost or delete posts just like Facebook. Generate and download exclusive white-labeled reports in PDF, PPT, and CSV formats. Overview top posts and sort them on various metrics for a detailed analysis making Social Champ a must-have Facebook analytics tool.

Price: Starting from $29/month

6. Mention

Sign up for Mention to access its library of historical data, which updates every minute.

A variety of charts and graphs illustrate page analytics such as sentiment, engagement, and demographic information – ranging from age to ethnicity. Like other tools on this list, you can access data for any public page.

Price: $99-$179 per month

7. Facebook Insights

Stick with Facebook Insights if you’re uncomfortable using or paying for a third-party tool.

Available for each page you manage, it has basic – yet essential – metrics such as page likes and actions. Differentiating between paid and organic, you can get standard post data like reach, impressions, and engagement. It also offers fan demographic information, including gender, location, and language.

Due to its range of metrics, some tools on this list integrate with Facebook Insights instead of offering unique data points.

Price: Free

8. Oktopost

Quantify the financial impact of your social media strategies using Oktopost.

The tool tracks conversions while identifying channels and messages that drive financial actions on your website. For example, it allows you to confidently say “this new customer came from our latest Facebook post”.

Oktopost also uses engagement data to pinpoint the best posting times, allowing you to publish through its dashboard.

Price: Custom

9. quintly

Try out quintly to measure your pages against competitors.

You can access Facebook Insights through the tool, which will allow you to start comparing and contrasting pages. It visualizes stats — such as engagement — from these accounts in single graphs. These sorts of features make quintly a go-to tool for competitive goal setting.

Price: $449 per month

10. Rival IQ

Use Rival IQ – another competitive benchmarking tool for Facebook – to track opposing brands and measure your performance against theirs.

Prioritizing growth, the tool records how audiences change on weekly, monthly, quarterly and annual bases. By giving you access to historical data, you can correlate audience size fluctuations to major events and business cycles. This pinpoints when rival is expanding their fan bases.

Price: $239 – $519 USD per month

11. SharedCount

Take SharedCount’s name literally.

Answering more than a billion requests per month, the website tracks the social like, share and comment counts of content pieces. To see these stats, simply paste a URL into the search bar.

Price: $40 – $640 per month

12. Emplifi

Try Emplifi if you need a comprehensive dataset above all else.

The features include custom benchmarking and competitive analysis, allowing you to create groups to track your Facebook performance against. The tool also differentiates between paid and non-paid content when measuring post performance.

For companies with a worldwide presence, Emplifi can segment data by individual brand and country.

Price: $200 per month

13. Sotrender

Collect metrics from any public page in a single dashboard with Sotrender, allowing you to measure your performance and research competitors.

On top of audience demographic information, the tool offers data such as post reach and impressions. You can see how these metrics vary between update types, including ones that have photos, videos and just text. Using the numbers it tracks, Sotrender makes suggestions about when to post and which kinds of media to use.

Price: $69 – $389 per month

14. Sprout Social

Choose Sprout Social to monitor the numbers behind different Facebook page analytics in one dashboard.

It also offers an inbox that brings messages from all pages into a filterable stream, you can access data visualizations for post metrics such as impressions and engagements. The platform also tracks page data, including fan growth. You can export these analytics to PDFs and CSVs.

Price: $249 – $499 per month

15. Vaizle

Try out Vaizle free Facebook analytics tool that allows businesses to track and measure key metrics of their Facebook business page through insightful visuals.

Vaizle is a powerful Facebook analytics tool that provides businesses and marketers with the ability to track their Facebook page’s performance and engagement in real time. In fact, users can monitor and analyze their page’s key metrics, such as post reach, engagement, and follower growth. 

Vaizle’s user-friendly interface and comprehensive reporting features make it an essential tool for businesses looking to improve their Facebook marketing strategy and increase their social media ROI.

Price: $29 – $299/month

16. Unmetric

Use Unmetric to guide your growth strategy through its reporting and historical analysis features.

Containing Facebook Insights data, it emails you Excel and PowerPoint reports based on the frequency you set. The metrics can be up to four years old, that help you determine how well past strategies worked for you and your competitors.

Unmetric also separates paid from organic numbers when analyzing posts for standard metrics such as engagement.

Price: Starts at $1,000 per month

17. Whatagraph

Gather all your social media data with Whatagraph’s Facebook reporting tool.

Built for marketing agencies and in-house marketers, Whatagraph saves your time by quickly creating streamlined Facebook reports or dashboards instead of building them from scratch. It even measures your Facebook strategy success, collects all your critical KPIs, and monitors your campaign performance.

Price: From $199 per month

The Final Verdict About These Facebook Analytics Tools

Some platforms should appeal to you, but the choice ultimately depends on:

• Getting features that help grow your Facebook footprint
• Measuring the metrics you value
• Staying within your budget
• Receiving a positive user experience

Use this list of 17 Facebook analytics tools as your guide to, at the very least, simplify the research and decision processes.

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Facebook, Twitter, Instagram, and YouTube.

The post Top 17 Facebook Analytics Tools To Measure Page Performance appeared first on Keyhole.

Given this, it would be hard to perform targeted marketing with just basic analytics. What would be helpful though are learning some hacks and handy analytics tips to nail every marketing campaign on Facebook. 

We’re not one to gatekeep–so in this post, we’re sharing our favorite Facebook analytics hacks for digital marketing agencies so they measure and conquer the Facebook ecosystem. 

With such a huge audience, marketing without analytics would be like shooting a broken arrow in the dark. If you’re aiming for something specific, you will need to be guided with the right strategies and insight. 

Here are some that we have used that have proven to be effective:

1. Leveraging hidden Facebook insights features

While many marketers focus primarily on traditional feed posts, we like using other two lesser known features: the ‘Stories’ and ‘People’ tab. They keep us closely connected to my audience and give additional insights into their behavior. 

Not only do stories reach more people, they come with analytics to help you understand how users are watching and interacting with them. Stories include metrics such as:

• Reach and impressions: to understand how many users are viewing your Stories and how many times they’re seeing them.
• Engagement metrics: to track interactions such as taps forward, taps backward, exits, and replies to gauge user engagement.
• Completion rate: to measure how many users watch your entire ‘Story’ and check how interested people are in your content.

From here, you can head over to the ‘People’ tab to get detailed demographics of the audience that engages with your posts, ads or stories. This includes data on their age, gender, location, and more. It provides deeper insights into the people who’re engaging with your content. 

For example, if you’re handling the Facebook page of a fitness brand; through the “People” tab, you can see that their audience primarily consists of females aged 25-34 located in urban areas. 

This now allows you to create content and ads that specifically cater to this demographic, increasing the effectiveness of your campaigns. You can also tweak your copy to make it more appealing to women and make it more relatable to this specific demographic. 

You can use these insights to tailor your content and marketing strategies according to the specific preference of my audience.

2. Advanced audience insights mining

Facebook’s Audience Insight tool offers more than just follower count, likes and comments to reveal more insights about your audience. It provides information about two types of users – the current audience and potential audience – basically people who have similar interests as your audience. 

Gianluca Ferrugia at DesignRush, explains how using Facebook’s Audience Insights tool significantly enhances targeted marketing strategies for his company through in-depth data analysis. “By accessing comprehensive insights on both current and potential audiences—including demographics, interests, and behaviors—we can tailor DesignRush’s marketing efforts to better meet the specific needs and preferences of our audience segments. This helps increase engagement by delivering more relevant content and ads and  also optimizes resource allocation for higher ROI.”

For current audience, Facebook shares age, location, gender, engagement and interests. It also shares filters to find your ‘potential audience’. With these filters in place, it shows you an estimated audience size and tells you more about their interests and habits.

These filters include:

• Top pages – to see the most relevant pages liked by the selected audience, providing insights into their interests and preferences. These pages can be industry influencers for brands they trust. Partnering with them can increase your reach and credibility. 

• Top cities/countries –  to see where your audience is based so you can optimize targeting and localization efforts for specific regions.

• Psychographics: to dive deep into their psyche. Are they fitness enthusiasts who follow healthy recipe pages? Busy professionals interested in time-saving hacks? Understanding their motivations allows you to tailor content that speaks directly to their needs.

• Age and gender: to gauge their affordability and buying habits 

• Language preferences: to write copy or content 

These filters help you focus your strategies. It ensures that your campaigns reach the most relevant audience segments, maximizing engagement and conversion potential.

3. Behavioral triggers for dynamic content

If you notice, the ads you get served on your social media channel are different compared to say your friends or parents. This is because the content is dynamic. 

Dynamic content is basically personalized information that is sent to your audience based on their interest and preferences. 

Simon Bacher, CEO, Co-founder of ​​Ling explains: , “Here’s how it works: We observe tons of data to find what customers like and then we tailor our content based on their preferences. This means our content gets shown only to people who have already shown interest in learning a new language and it’s the reason why dynamic content works so well. Dynamic content is more interesting and relatable to this particular segment,  so more people tend to click on the posts and are more likely to convert.”

Dynamic content can be anything from Facebook posts, stories or ads. Social commerce is estimated to reach $1.2T by 2025, which means investing in dynamic content and including it in your digital marketing strategies will definitely pay off. 

Here’s how you can launch dynamic ads on Facebook:

• Product catalog: First, you have to create a product catalogue with essential details like names, images, prices, and unique identifiers that serves as the foundation for dynamic ads.

• Facebook Pixel and/or Facebook SDK: You have to install Facebook Pixel orSDK monitor on your website to track user actions such as page views, cart additions, and purchases. 

• Facebook ads manager account: A dynamic ads account is a prerequisite for leveraging dynamic ads. 

• Audience segmentation strategy: Then, you can now define specific audience segments based on user behaviors such as page visits, cart interactions, and previous purchases. 

• Creative assets and templates: Now that the backend work is done,you can collect your assets like ad templates, compelling copy, and eye-catching visuals to my dynamic ads to make them more relevant to my target audience.

4. Cross-platform analysis for holistic strategy

While Facebook is an important platform where you can gain valuable insights, it’s very  likely that you’re handling several different ones–which means you can conduct cross-platform analysis. 

With the right social media tool, you can easily track accounts and hashtags across your major social media platforms. For example, our main platforms are Facebook, Twitter, and Instagram, and with Keyhole, we can gain a comprehensive understanding of my audience’s behavior and preferences across various channels and look into demographic data, interests, and engagement metrics to identify patterns and trends. This allows  me to craft consistent messaging and branding across multiple platforms. 

For instance, for Kris Lippi, Founder of isoldmyhouse.com, whose business is rooted in real estate  ecommerce, it’s important to drill down to very specific demographics and psychographics to ensure his ads are effective. “I find relevant audience data across Facebook, Instagram, and WhatsApp and use that to tailor content and campaigns that will resonate with specific audience segments across different geographic territories. This helps enhance our ads with more targeted details that attract and engage our target audience.” 

If you want to go a step further than demographics, you can use Facebook Pixel integration to track various events such as website visits, product views, and purchases across all channels. 

To further enhance cross-platform analysis on Facebook, you can leverage features such as Custom Audiences and Lookalike Audiences. 

By creating Custom Audiences based on website visitors or engagement with specific content,  you can target users with relevant ads on both Facebook and other platforms. Similarly, Lookalike Audiences allow you to expand my reach by targeting users who share similar characteristics with my existing audience.

Another way you can keep an eye on multiple platforms at once is through Keyhole. It lets you post on multiple platforms at once and track each of their analytics in one dashboard. Keyhole’s calendar provides a holistic visual of all scheduled posts in one place so I don’t have to jump from platform to platform. 

5. Utilizing geo-location data for localized campaigns

Average facebook ads ranges from $0.30-$3.89 – quite a spread.

According to Marketing Director of Green Building Elements,  Sarah Jameson, it’s not unusual to pay $1.18 on average CPC in their sector. “This is  why I’m very conscious about how to run my campaigns in a way that  brings me my money’s worth and geolocation data helps me with that.” 

Geolocation data helps give you more specific details—locations, zip codes, offers, and local languages—that make ads more personalized. Once data is set up, you can easily create localized campaigns, relevant to your target audience.

And let’s not forget about weather intelligence. Combining location and weather data opens up a world of possibilities for hyper-targeted advertising.

In a very simplistic application of these features–imagine it’s raining in one city but sunny in another. With insight into weather, I can tailor my ads to sell umbrellas in the rainy city and sun hats in the sunny one. It’s all about delivering the right message to the right people at the right time.

6. Sentiment analysis for content optimization

A major part of marketing any business is understanding what people think about the brand; how they perceive the product. Today,, what people share about a brand on social media can make or break the brand. 

In fact, according to Bain and Company, usage tools that can sense your customers’ feelings have the strongest correlation with a company’s revenue growth. That’s why I take sentiment analysis very seriously. 

There are 4 steps to track and use your customers’ sentiments in your favor:

• Monitor brand mentions and comments 
• Understand the sentiment behind those mentions 
• Track social sentiment scores
• Optimize content based on these data

Keyhole helps me track audience sentiment and keep tabs on my brand reputation. Keyhole uses  machine-learning-driven brand monitoring to find out if:

• Your brand is suddenly gaining exponential traction
• Unhappy customers are complaining on social media 
• Influential people talking about your brand

It catches relevant insights as they happen and instantly captures brand mentions. It also tracks your profile to show you what strategies worked and what needs improvement.

Best practices and ethical considerations

Facebook analytics are meant for targeted marketing but that doesn’t mean that they’re free to be used without considering best practices and ethical consideration. 

Here are some ethical considerations to keep in mind:

• Understand data sharing terms: You should thoroughly understand the terms and conditions outlined in Meta Business Tools. It will help you comply with data sharing regulations and protect your clients’ data privacy.

• Configure tools and data sharing: Digital marketing agencies can tailor Meta Business Tools to share specific data sets, such as customer demographics or purchasing behavior, to optimize ad targeting strategies.

• Adhere to business tools terms: It’s important to adhere to Business Tools Terms.  That’s how you maintain the integrity of your advertising campaigns while respecting user privacy and data protection regulations.

• Be aware of additional terms: It’s important to be aware of supplementary terms and policies, such as advertising standards and platform-specific regulations. It ensures that your campaigns align with platform guidelines and legal requirements.

• Ensure responsible data handling: Collecting data is necessary but you should implement robust data management practices such data inventorying and compliance auditing. It safeguards clients’ information and mitigates potential risks of data misuse.

• Educate customers about data usage: Most customers and clients already know that you use their data for marketing purposes. So, it’s better to educate them about how you are actually utilizing it. Transparency in data practice will build trust in client-agency relationships.

Unlock better insights with advanced analytics 

Done well, these hacks can transform your digital marketing strategies. The goal is to find the right people, understand their behavior and preferences, and cater your content to that.

But collecting all this data manually and analyzing it on a spreadsheet every day can be tedious and time consuming–and that’s where the right technology comes in. 

Finding the right platform to serve as your central dashboard for all social media analytics and lets you analyze multiple profiles, brand mentions and campaign performance can be a game changer.

Keyhole can serve as your central platform for all your social media analytics requirements to effectively streamline your digital marketing efforts.. 

Author bio

Gianluca Ferruggia is a seasoned digital marketer with over eight years of experience in the field. His career started with SEO and PPC until he branched out to other facets of digital marketing, sales, and business development. He is currently the General Manager at DesignRush, where he leads a team of 100+ professionals, oversees business operations, and develops strategies to achieve business goals. In 2 years, he grew the company’s agency network to over 30,000, making it one of the leading B2B marketplaces connecting businesses with agencies.

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10 Proven Strategies To Increase Engagement On Facebook In 2024

The Ultimate Guide To Facebook Marketing For Budding Brands

The post 6 Facebook Analytics Hacks For Digital Marketing Agencies appeared first on Keyhole.

Could it be because you don’t understand it? Or perhaps you don’t know how to set it up in the first place.

Maybe you don’t see why you should be using another Facebook analytics tool. You have Facebook Insights anyway. 

We totally get it.

But, here’s the thing.

You’re missing out on the huge potential to make your ads more successful and reduce your ad spend, or even make what you’re currently spending bring you more value. 

The truth is, Facebook Analytics will completely change the way you do business.

While Facebook Insights does a fairly good job to help you understand the value of your Facebook Page, Facebook Analytics goes a step further to measure actions taken in the News Feed and how they affect actions on company websites, apps, and brick-and-mortar stores.

No more need for a handful of different analytics tools to monitor your Facebook Page, websites, and apps. Now you can access all that data on one dashboard. 

Still, feeling doubtful? We’ve prepared this guide to help you understand why you need Facebook Analytics in your life and how to master this powerful tool.

Read on. 

What is Facebook Analytics?

Facebook Analytics is the updated social media reporting tool that groups together all your Facebook pages, pixels, and apps to give you a complete picture of how users interact with these platforms over time. 

For instance, you can see how audiences on your Facebook page and Facebook pixel overlap or connect.

In other words, you get to see how your Facebook audiences interact with your website as well as how your website audiences interact with your Facebook Page. This is because Facebook Pixel is a core component of Facebook Analytics. 

Facebook Analytics makes it easy for marketers to track the results from organic and paid ads across multiple devices and sessions. It makes monitoring and reporting very easy, which means it can also come in handy while building a Facebook marketing campaign.. 

And here’s the best part; it’s FREE!

All you need is a Facebook page and pixel. 

Facebook Insights vs. Facebook Analytics

You’re probably already familiar with Facebook Insights which give you a report on your Facebook Page performance in terms of engagement and audience demographics. 

Facebook Insights and Facebook Analytics, though both analytics tools are completely different. 

Facebook Insights is just for your page and lives within your Facebook Page, whereas Analytics is mainly for paid ads and lives within your Facebook ad account. 

Facebook Analytics gathers micro-level data from your Facebook Page and Facebook Pixel to show you how someone interacts with your page and website over time. 

So for instance, you can see how many people commented on your Facebook post, viewed your landing page, and then made a purchase. 

Facebook Insights, on the other hand, relates to Facebook Page reach, post’s performance, and other micro-level statistics confined to your Facebook Page.

How to Use Facebook Analytics

For most marketers, the hardest part of using Analytics is setting it up. But worry not, we’ll take you step-by-step, and you’ll be a pro by the end of this guide. 

If you’re already using Business Manager, you’re already one step ahead. 

To get started, head over to your Business Manager account. Then navigate to the Analyse & Report Menu and select Insights:

Please note that for your Analytics dashboard to work, you need to install the Facebook Pixel. Facebook Pixel shows you who gets to your website by interacting with your Facebook content.

It allows you to see how your Facebook ads drive visitors to your website and what those visitors do when they get to your website. 

This information is important because it enables you to measure visitor engagement. 

You are also able to compare the number of leads you get versus the cost of the ads for that page, so you’re aware of how much it costs you to acquire a lead. It also grants you the ability to see what call-to-action buttons attract your visitors the most so you can use them more. 

The Pixel will also show you the shopping cart activity. Are people leaving items in their carts or completing the purchase process?

To find The Facebook Pixel, go to Ads Manager and click on “Pixels”. The installation process is simple, and Facebook walks you through each step required. 

Once you install the Pixel, give it time to run. Then, your dashboard will populate with your analytics data.

At the top of your dashboard, you’ll see the number of new users, unique users, and your retention rate ie. the percentage of people who return to your site. 

You can see the number of active users you’ve had in the last 24 hours and your best traffic sources under Growth Metrics.

Another important step after creating your Pixel is to customize your Event Source Group (ESG). This allows you to see analytics from all your assets (Pages, websites, and apps). 

To create your event source group, choose the option in the top right-hand corner:

Next, name your event source group and choose the apps, pixels, and pages you want to be included in your reports. Follow the setup as mentioned. Now, your dashboard will be all set up.

Using Your Dashboard

No matter how amazing your campaign is, you need to analyze your Facebook ad performance so that you’re fully aware of how it’s performing and what needs to be improved. 

Facebook Analytics is the holy grail of advertising on Facebook. The tool will present you with loads of data from your ads. 

To get the most out of Facebook Analytics, there are three main components that you must fully understand.

Let’s take a closer look.

1. Funnel Analysis

The first important insight available in the Facebook Analytics tool is Funnels. 

To see the Funnels dashboard,

• Click Funnels on the left side of the Facebook Analytics page.
• Then click on the ‘Create Funnel’ button.
• As you add a funnel step, a drop-down menu will give you options including conversations, messages sent, page views, post reactions, add to cart, etc. You can add all the options you think are relevant to you. 
• For the Funnels dashboard to work, you need to make sure your Facebook events are set up properly in Pixels. 

Add all the relevant events. 

Why are Funnels so important?

With this feature, you are able to track your users’ journey from the moment they first interact with your asset until they reach your desired end goal. 

For instance, you can track a user from the moment they like your business page, like a post, click on a link, visit your website, add an item to their cart and finally make a purchase. 

Let’s take an example to understand this better:

For this business, 36.9% of the people that commented on their Facebook page went on to view their website. 10.5% of these then purchased their product. So 3.9% of people that commented decided to buy from the site.

Reports from Funnels will help prove the value of engagement on your Facebook page because you’re able to tell if comments and likes on your Facebook page result in users going to your website and ultimately converting.

You can take advantage of what is working within your funnel. 

Say the more people view your Facebook Page, the more they purchase. You can then create an ad to purposefully increase your page views. 

On the other hand, if you have many people visiting your page, but very few of them are adding your product to their shopping cart, then something is missing.

You need to give them an incentive to add items to the cart such as discount codes, personalized product offers, etc. You’re also able to see at what point in the funnel are people dropping off. 

Are they not clicking on your links? Maybe you need a better call-to-action. 

Or perhaps they’re leaving immediately after landing on your website. If so, you may need to reassess your landing page content. If they drop off after they add the item to the cart, you can create a follow-up email sequence to find out why that’s the case.

2. Customer Lifetime Value Analysis

The second powerful report on Facebook Analytics is Customer Lifetime Value.

To set it up, select Lifetime Value from the left-hand menu, then decide whether to include All Users (anyone that interacted with you) or Paying Users (only those that made a purchase).

Why is Customer Lifetime Value important?

Facebook changed its system and now users see more content from friends and groups and less content from pages. This means that you need to use ads to get more people to see your content in their feeds. 

This has made the ad space very competitive and now costs more to acquire leads. 

Each lead needs to be of high value for you to get a high return on investment.  You want each customer you acquire to engage on the long-term with your brand. 

You also want to focus on warm leads and not just cold leads because warm leads are more likely to convert into customers. Most businesses tend to concentrate on new customers and forget existing customers.

A customer may have bought a product from you, but that doesn’t mean their journey ends there. They are still useful to your business. There are many ways to increase a customer’s lifetime value to your business.

By looking at reports generated by Customer Lifetime Value, you can see how much a customer is worth to you over the course of several months.

With this feature, you can see how Customer Lifetime Value corresponds to changes you make in targeted ads, promotions, and so on. Not everyone who sees your ad will become a customer immediately. 

Some people may want to interact with your brand several times before they make any purchase. Customer Lifetime Value allows you to see how a user’s value increases over time. 

With this data at hand, you’re able to tell which users to spend more ad money and effort on because they will bring more value to your business. 

3. Revenue

The third very important Facebook Analytics insight is Revenue. 

To set it up, choose a date range and then click on the Revenue option from the menu.

The revenue report is quite great for Facebook audience insights. You can see the number of people who make a purchase and their age and gender breakdown. 

This helps you understand the people who are making the most purchases, therefore, helping you to make your Facebook ads even more targeted. This way, you are able to make the most out of your ad spend. 

No dollars end up going to waste. 

Create Custom Dashboards

Facebook Analytics allows you to create a customized dashboard so that you can slice and dice your data in all sorts of ways and go as specific or in-depth as you want. 

For instance, you can create a dashboard that compares specific events, specific groups of users (by age, gender, lifestyle, interests, etc.), different segments of users, etc.

You can also segment your reports into custom time windows, such as days, weeks, or months. Custom dashboards allow you to create well-targeted marketing campaigns so that you can achieve your desired goals. 

To create custom dashboards, use the pin option in the top right-hand corner to pin a report and save it to a chosen dashboard.

Use Facebook Analytics Data to Inform Your Marketing Campaigns

Data is useless if you don’t use it. 

You will only get real value from Facebook Analytics if you use the data you generate to make informed decisions for your business. The beauty of data is that it shows you what is working and how to keep it working. It also shows you what is not working and how to turn it around. 

A Facebook ad campaign may not bring you the conversion success you were hoping for. With Analytics, you are able to tell why that’s the case and what you can do to improve the ad campaign. 

You can also use Analytics to retarget people who may not have been convinced to become customers the first time around. You can do so by addressing the issues that stopped them from becoming customers and then retargeting them with another campaign. 

You also get to see which assets are working the best for you. For instance, most people may be converting after messaging you on Facebook and getting a response. 

Then, you can maximize on this by using Messenger chatbots to automatically engage people who like your page. 

Data is a marketer’s gold mine and it can be the difference between a successful brand and an unsuccessful one.

That’s why clever marketers will use Facebook Analytics and other useful social media analytics tools such as Keyhole to monitor their campaigns.

Take time to explore and understand Facebook Analytics, examine your reports in detail and see your marketing campaigns reach heights you’ve never seen before! 

We’ve also taken the time to build out an infographic that you can quickly refer back to – if you ever need to quickly glance at information on Facebook Analytics, here it is:

Let Keyhole Empower Your Facebook Analytics

In case you don’t know, Keyhole is a real-time conversation tracker that provides social media, keyword, and hashtag analytics for Facebook, Twitter, Instagram, and other platforms. While Facebook insights only reveal metrics of your brand, Keyhole presents you with detailed analytics reports for any business page. 

• Track any public page
• Spy on your competitors and analyze their performance 
• Monitor Facebook hashtags and keywords
• Know how your audience feels with sentiment analysis
• Use personalized recommendations to grow engagement and follower count
• Create custom reports with vital metrics

The best part is the tool isn’t just limited to Facebook. You can also find profiles from top social media platforms and get detailed, actionable insights. Get started for free and scale your presence on social today!

Related Articles:

10 Facebook Metrics For Brands And Businesses To Prioritize [+ Tips To Grow Them!]

Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

The post Facebook Analytics Guide 2024: How To Analyze & Use Your FB Data appeared first on Keyhole.