Latest Social Media Updates ?

1. LinkedIn users noticed a sudden drop in followers last week, sparking confusion. LinkedIn confirmed this was a bug and has resolved it.

2. Instagram launched new profile cards with QR codes. You can also include a song to play when your card is opened, and edit the background of the card with an image of your choice.

3. YouTube is testing AI-powered reply suggestions making it easier for creators to engage with fans. It learns from past engagements to match a creator’s tone and style.

Gold Nuggets & Resources?

1. Top 6 YouTube Analytics Reports: Key Metrics to Track for Your Growth

2. How To Make A TikTok Video That Gets Noticed

3. How To Create A Monthly Facebook Analytics Report + Free Template

TREND ALERT 

Source

Must-see Campaign

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The post LinkedIn Follower Drop, YouTube AI Comments, & IG Profile Cards appeared first on Keyhole.

Latest Social Media Updates ?

1. LinkedIn is removing Top Voice badges for Collaborative Articles. Many users were writing just to earn badges, which didn’t reflect their actual skills. This change is likely to reduce interest in Collaborative Articles as a result.

2. Meta is testing a new feature allowing users to post Instagram Reels directly on Threads, enhancing cross-platform engagement between its apps. This move aims to streamline content sharing and boost user activity on Threads.

3. YouTube Shorts now lets creators make videos up to three minutes long, up from the previous 60-second limit. It has even introduced new features for Shorts, including templates for easily recreating trends, a trends page, and the option to “Show fewer Shorts” for a personalized experience.

Gold Nuggets & Resources?

1. Employee Generated Content: Why It’s Important for Brands & Companies

2. The Power of Social Proof: Understanding Its Impact on Consumer Behavior

3. Social Media Sites: How to Choose the Right One for Your Business (& Recommended Tool)

TREND ALERT 

Source

Must-see Campaign

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The post Top Voice Badges Vanish From LinkedIn appeared first on Keyhole.

Latest Social Media Updates ?

1. Good news! The team Instagram team is currently testing a feature that lets users add links to reels.

2. Say goodbye to imperfections! TikTok is introducing a delete and re-edit option for uploaded videos.

3. You can now test your network connection for optimal quality before going live with your TikTok video and skip asking “Am I visible?”.

Gold Nuggets & Resources?

1. 7 Steps for Effective PR Crisis Management In 2024

2. Media Monitoring 101: What It Is And How It Works [Tools Included]

3. How to Use Competitor Analysis to Identify New Marketing Opportunities

TREND ALERT 

Source

Feeling Moo Deng 

A cute trend started going viral around September 10th when a 2-month-old pygmy hippo was seen chasing around her zookeeper. The zookeeper posted this moment on TikTok and Facebook, and it went viral.

Some of the viral footage included the baby hippo bouncing around, napping, and playing with her mom. It all spread like wildfire, turning her into a viral star and the number of tourists visiting the zoo has doubled.

Brands jumped in on the trend, posting memes and joining the conversation.

• Total number of posts shared: 733.4K
• Total posts shared at peak hour: 102.90K
• Total impressions: 971.6M
• Sentiment Score: 89 (Positive: 18%, Negative: 2%, Neutral: 80%)

Did you know?

Beauty influencers are creating tutorials called “Moo Deng Make Up”, inspired by the baby hippo.

Must-see Campaign

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The post Trend Round-Up: Moo Deng 🦛 🎀 appeared first on Keyhole.

Latest Social Media Updates ?

1. You’ll soon be able to schedule DMs on Instagram. No more excuses for missing birthday wishes at midnight!

2. TikTok released its Autumn Trend Report. Check it out from here quickly and plan your content calendar accordingly.

3. YouTube rolls out “Add Yours” stickers for YouTube shorts. Ask your subscribers to share their versions of your content!

HIGHLIGHT

Instagram stories just got more interactive! Now, your followers can comment directly on your story—no need to slide into DMs. Learn how it works from here. 

Gold Nuggets & Resources?

1. 25 Best Social Listening Tools In 2024 (For Brand Monitoring)

2. How To Add Social Media Icons To Your Email Marketing

3. How To Use Meta Business Suite To Optimize Your Social Media Strategy

IMPORTANT ALERT 

Source

Launch of iPhone 16

The recent launch of the Apple iPhone 16 series had the internet roaring with laughter as social media users couldn’t resist poking fun at it.

Memes and jokes flooded the web, with many hilariously pointing out the striking similarities to previous iPhone models. Even Elon Musk couldn’t resist adding his own snarky comments about the “minimal” upgrades.

Tim Cook may have claimed it’s a “new era” of iPhones, but the netizens didn’t hold back. As always, we have been doing our work in hindsight.

• Total number of posts shared: 382.2K
• Total posts shared at peak hour: 185.6K
• Total impressions: 4.1B
• Sentiment Score: 87(Positive:10%, Negative: 1%, Neutral:10%)

Must-see Campaign

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The post Schedule Messages On Instagram 👀 appeared first on Keyhole.

Latest Social Media Updates ?

1. Instagram is rolling out new text fonts and stickers to spice up your posts. Give your your posts a fresh look with these playful updates – because who doesn’t love a little extra pizzazz?

2. Meta is making its latest move to push Threads by adding cross-posting from Instagram and Facebook to Threads. Will it boost Threads’ popularity? We’ll just have to stay tuned and see how this one plays out!

3. LinkedIn’s search just got a major upgrade with semantic search. Now, LI’s search engine will answer complex queries like “how to ask for a raise.”

HIGHLIGHT

Noticed more videos on LinkedIn last week? Expect more! LinkedIn has just launched Videos for You space and a new in-feed video carousel feature lets you share multiple videos in a single post. 

Gold Nuggets & Resources?

1. Everything You Should Know About Online Reviews

2. 5 Key Strategies to Implement for Metaverse Marketing

3. 10 Twitter Competitor Analytics Tools You Must Know

Bonus: Download the September Social Media Calendar Template [2024] for Free

IMPORTANT ALERT 

Source

Demure vs Brat  

We know you are sick of seeing “very demure” and “brat summer” posts, but these two trends have taken August by storm.

Demure Trend: Originating from a content creator named Jools Lebron, the Demure trend emphasizes appearing clean, mindful, and presentable. It is a fancy term for the clean girl aesthetic, focusing on being modest and exercising restraint.

Brat Summer Trend: Inspired by Charli XCX’s album Brat, the Brat Summer trend is all about embracing a loud, chaotic, and rebellious energy. This trend involves goth or bloke-core outfits, lime green, leather, and a smudged smokey eye.

But do you know who came out on top? Let’s take a look!

• Total number of posts shared: 2.2M vs. 1.7M
• Total posts shared at peak hour: 236.3K vs. 76.3K
• Total impressions: 8.3B vs. 13.0B
• Sentiment Score: 67 vs. 43

Must-see Campaign

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The post Video Updates On LinkedIn, Not TikTok!! appeared first on Keyhole.

Latest Social Media Updates ?

1. Instagram is about to give your beloved Highlights their own special spot in the profile grid, just like Snapchat.

2. YouTube is testing the “Brainstorm with Gemini” feature, a fancy AI sidekick to help creators generate content and thumbnail ideas.

3. TikTok added group chats and stickers to DMs. Chat with up to 32 friends and start liking or adding comments on TikToks together.

HIGHLIGHT

Instagram just stepped up its game by expanding its carousel feature to support a whopping 20 frames! Time to get creative and showcase your world in a whole new way.

Gold Nuggets & Resources?

1. How To Get More Followers On TikTok

2. 8 Essential Twitter Monitoring Tools For Marketers 

3. How To Leverage Facebook Hashtag Analytics For Better Engagement 

Bonus: Download the August Social Media Calendar Template[2024] for Free

IMPORTANT ALERT 

Source

Paris Olympics 2024 

We were all in Paris for the last 16 days, thanks to the Olympics filling our social media feed! From Yusuf Dikeç’s gangster pose, Rachel Gunn winning hearts even with zero points, and Tom Cruise’s iconic stunt during the closing ceremony, this Olympics was such a feast.

It has been a rollercoaster of emotions and memes, with brands competing just as fiercely. Procter & Gamble, LVMH, Milani, Adidas, and more partnered with players, but Fenty Beauty stole the show by partnering with 600+ volunteers. Talk about out-of-the-box ideas!

While Paris truly came alive in our hands, we couldn’t help but track the big event’s social media impact! Check out how grand it really was!

• Total number of posts shared: 47.90M
• Total posts shared at peak hour: 4.62M
• Total impressions: 535.30B
• Sentiment Score: 60 (Positive: 32%, Neutral: 47%, Negative: 21%)

Did you know?

The official branded hashtag for the Paris Olympics, #paris2024, garnered 4.6 trillion impressions between Jul 15 – Aug 13.

Must-see Campaign

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The post TikTok Spiced Their DMs With Group Chat & Stickers appeared first on Keyhole.

Latest Social Media Updates ?

1. TikTok heard you loud and clear. Now you can upload custom thumbnail images for your TikToks, similar to YouTube and Instagram. 

2. Trend Genius AI is launched on Twitter to spot trending topics and place ads alongside related conversations for better engagement. 

3. Did you know that you can save music from the Shorts feed and use it in your videos later? Plus YouTube Studio now offers more languages and AI-powered content suggestions. 

HIGHLIGHT

Create personalized images of yourself as a superhero or chilling on a beach with “Imagine Me” prompts on Meta AI. New editing options will be released soon to fine-tune creations with a click of a button!

Gold Nuggets & Resources?

1. How UGC Creation Can Boost Your Brand

2. 10 Key Twitter Metrics You Should Track To Access Your Performance

3. How Do Chatbots Help Improve Customer Experience On Social Media

Bonus: Download the August Social Media Calendar Template[2024] for Free

WEEKLY TRENDS FOR YOU 

Deadpool & Wolverine 

We got the new Barbenheimer-like duo this month! Deadpool & Wolverine are taking the spotlight!

With a $100 million marketing budget, this movie seems to have already covered its costs with gross sales of more than $443 million globally & $205 million nationwide(US).

But what makes it sensational is several brands like Heinz, Disney, Heineken, and Xbox partnered with them for this release. As always, we added the “Deadpool & Wolverine” tracker for a week, and here are the numbers:

• Total number of posts shared: 169.30K
• Total posts shared at peak hour: 118.40K
• Total impressions: 249.70M
• Sentiment Score: 89 (Positive: 11%, Neutral: 87%, Negative: 1%)

Must-see Campaign

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The post TikTok’s Most Requested Feature Is Here 🙌 appeared first on Keyhole.

Latest Social Media Updates ?

1. Adam Mosseri, Head of Instagram, announced a shift toward short-form content, like reels, rather than long videos.

2. Instagram is restricting the promotion of variable image size carousels with full-screen images. Be careful about your dimensions if you use them for promotions.

3. Following a 47% rise in newsletter engagement over the past year, LinkedIn is rolling out sponsored newsletters for more lead generation. 

HIGHLIGHT

You can turn on your ‘Open to Collaborating‘ status from the Instagram Professional Dashboard. This is a great feature for creators who are actively seeking collaborations and partnerships. 

Gold Nuggets & Resources?

1. How To Optimize Your Instagram Bio To Boost Brand Presence

2. 5 Ways To Improve Your TikTok Social Listening Strategy

3. 7 Tips To Grow Email Lists With Social Media

Bonus: Download the July Social Media Calendar Template[2024] for Free

WEEKLY TRENDS FOR YOU 

Euro 2024 vs Copa America

As summer arrives, everyone is gearing up for sports. Two historic playoffs just ended this weekend!

Yes, we are talking about Euro Cup and Copa America! Spain defeated England in the European Championship, while Messi’s team Argentina won against Colombia for the Copa America title.

We captured both events on social for 30 days and here’s the breakdown!

• Total number of posts shared: 12.6M vs. 680.10K
• Total posts shared at peak hour: 1.41M vs. 130K
• Total impressions: 292.70B vs. 39.60B
• Sentiment Score: 84 vs. 78

Must-see Campaign ?

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The post IG’s Shocking Algorithm Revelation 🥲 appeared first on Keyhole.

Latest Social Media Updates ?

1. Meta is introducing AI Studio which lets influencers create AI versions of themselves for fans to interact with. 

2. TikTok is working on its AI chatbot called Genie which will chat with users and provide a range of AI-driven features.

3. Instagram is testing the display of public share counts, signaling a shift in priority to the send rate metric.

HIGHLIGHT

Creators’ earning breakdown: 2021 vs 2024

Gold Nuggets & Resources?

1. The Ultimate Instagram Live Playbook With Strategies For Success

2. 6 Market Research Methods & What They Reveal About Your Audience

3. Mastering YouTube Shorts: A Comprehensive Guide For Creators

Bonus: Download the July Social Media Calendar Template[2024] for Free

WEEKLY TRENDS FOR YOU 

Canada Day 

The virtual party ignites as Canadians from coast to coast came together to showcase their love for their incredible country.

From heartwarming videos sharing their favorite memories to giving a glimpse of traditions, social media lit up with the red and white spirit. Maple leaf emojis were all over the place as netizens celebrated Canada Day on the 1st of July.

We got back to our work desk and here’s what our tracker captured in one day:

• Total number of posts shared: 33.40K
• Total posts shared at peak hour: 3.70K
• Total impressions: 316.50M
• Sentiment Score: 81 (Positive: 68%; Neutral: 27%; Negative: 5%)

Must-see Campaign ?

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The post TikTok’s Genie Is Around The Corner 🧞‍♂️ appeared first on Keyhole.