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Hashtags are the road signs of social media – they help users find relevant content, connect with topics they care about, and join trending conversations. 

For brands and content creators, they are a powerful tool for improving reach, boosting engagement, and gaining insights into audience interests and behaviors. But simply using relevant hashtags alone isn’t enough: you also have to track them to gauge your performance and understand the impact of your campaigns.

In this post, we’ll dive into the best free hashtag trackers available in 2025, with options that will give you real-time data, sentiment analysis, and audience insights – all without breaking the bank. While Keyhole will always be the leading platform for hashtag tracking, we’ll also explore a range of other tools to help you find the right fit.

Ready to find the tools that can help you track, analyze, and amplify your social media impact? Read on.

What Makes a Hashtag Tracker Essential for Social Media Strategy?

Key Features to Look For

Before diving into specific tools, it’s useful to know what separates a great hashtag tracker from an average one. The ideal tool should offer:

• Real-Time Tracking: In a fast-paced social environment, seeing results as they happen is essential. Real-time tracking lets you react quickly to viral trends or sudden audience feedback.
• Analytics: Basic engagement metrics like reach, impressions, and engagement rate are crucial to understanding how your hashtag is performing. Advanced tools go further, of course, offering analysis by demographics, location, and even competitors.
• Sentiment Analysis: This feature is incredibly useful because it breaks down whether your hashtag is generating positive, negative, or neutral reactions. It’s ideal for brand reputation monitoring.
• User Insights: Knowing who’s engaging with your hashtag is also important as this helps you identify potential brand ambassadors and influencers who can amplify your reach.

What’s important to understand here is that tracking hashtags goes beyond measuring individual campaigns. Namely, it allows you to understand the bigger picture: this includes which content themes resonate most, where your audience’s interests lie, and how effectively your brand voice aligns with these interests.

It also reveals your competition’s hashtag performance, providing valuable benchmarks. Some tools also provide a visual representation of hashtag insights. Miro’s diagramming templates, for example, offer an intuitive way to map out patterns in your data.

Top Hashtag Tracking Tools for 2025

1. Keyhole.co

Keyhole is one of the most comprehensive social media analytics platforms, providing precise hashtag tracking among a wealth of other metrics. There’s a reason so many brands across a wide variety of industries use it: it allows you to track hashtags, monitor brand mentions, and benchmark competitors, among other things.

Keyhole’s hashtag tracking also offers real-time data, engagement analytics, and of course, competitor comparisons. You can see detailed engagement metrics for each hashtag, including reach, impressions, and sentiment. Plus, it’s easy to spot top influencers (as well as micro influencers) and key users.

How to Use a Keyhole? To get the most from Keyhole, focus on tracking your primary brand hashtags alongside key competitors. Then, use the engagement analytics to identify high-performing hashtags, and pay attention to the sentiment analysis to fine-tune your messaging.

Why does Keyhole stand out? For its simplicity and depth. It’s particularly valuable for small businesses and content creators who need powerful analytics without a steep learning curve.

2. Hashtagify

Hashtagify is another popular tool for discovering trending hashtags and gaining insights into their popularity over time. It’s especially useful for exploring new hashtag ideas and understanding their relevance in real-time.

Its free features cover hashtag popularity, correlations, and identifying top influencers. It’s ideal if you want to track the broader social impact of hashtags and find related hashtags that might enhance your reach.

When to use Hashtagify? It’s ideal when you need to brainstorm hashtag ideas. Whether you’re planning a new campaign or looking to refresh your social strategy, this tool can help ensure your hashtags are relevant and effective.

3. RiteTag

Focused on hashtag relevance, RiteTag offers real-time insights into hashtag performance and suggestions for optimizing them. It’s especially useful for social media posts where you want to maximize reach instantly.

RiteTag’s free version offers hashtag suggestions with color-coded indicators for reach, engagement, and competition. You can also integrate it with your favorite social media platforms, making it easy to apply optimized hashtags on the fly.

This tool is ideal for real-time posting. Whether on Instagram, Twitter, or Facebook, you get immediate feedback on whether a hashtag is hot or overused, which can help you tailor your content for maximum impact.

4. Brand24

Brand24 is more than a hashtag tracker: this is a full-fledged social media monitoring tool with sentiment analysis. For brands focused on managing their reputation, it’s a great solution.

Brand24’s free hashtag tracking provides basic analytics and sentiment analysis, helping you gauge audience emotions around a specific topic. This makes it particularly useful for tracking brand mentions and gauging public sentiment.

Why is it one of the most useful tools for boosting social media presence? Simply put, because it allows you to track mentions and sentiment trends. So, for example, if you’re launching a campaign or addressing a sensitive issue, Brand24’s sentiment analysis can help you stay on top of audience reactions.

5. Social Searcher

Social Searcher is a social media monitoring tool that covers both hashtag and keyword tracking. It’s perfect for brands that want to monitor social mentions around specific topics or hashtags.

The free plan includes hashtag tracking, covering social mentions and user activity. It’s a handy way to keep track of conversations surrounding your brand and industry.

How to use it? Great for tracking the buzz around your hashtag, Social Searcher can help you better understand how people discuss your brand or industry.

6. TweetDeck (X Pro)

If Twitter (now X) is central to your social strategy, TweetDeck or X Pro or is a highly useful tool for tracking hashtag activity on the platform. It’s free, straightforward, and allows you to monitor multiple Twitter streams in real-time.

With real-time stream updates and custom hashtag monitoring, TweetDeck is ideal for Twitter-focused campaigns. It’s perfect for brands that use Twitter as a primary engagement platform.

We can recommend it or Twitter-specific strategies, but not if you need more than this. However, if you’re tracking a trending hashtag or monitoring brand mentions, this tool can help you stay engaged and responsive.

Choosing the Right Hashtag Tracker for Your Needs

When it comes to selecting the right tool, consider what’s most important to your brand. Are you focused on one specific platform, or are you aiming for cross-platform insights? Each tool here has unique strengths:

• Keyhole: Ideal for brands needing in-depth analytics across platforms.
• Hashtagify: Best for trend discovery.
• RiteTag: Offers real-time optimization for individual posts.
• Brand24: Excellent for sentiment analysis.
• Social Searcher: Provides versatile social conversation tracking.
• TweetDeck: Excels in Twitter-specific monitoring.

If you’re operating across several social platforms, think about how real-time tracking, historical data, and sentiment analysis fit into your strategy. For the most effective collaboration in implementing these insights, we recommend checking out JoinBlink’s guide to top intranet software providers, as it covers some of the best modern intranet solutions currently on the market.

How to Leverage Hashtag Insights for a Stronger Brand Presence

Using Data to Shape Brand Voice

Your hashtag tracking results reveal how different audiences respond to your brand. Use this data to adjust your messaging, tone, and content themes. So, for example, if your hashtags spark more engagement around certain topics, you can tailor your brand voice accordingly.

Evaluating Hashtag Trends Across Platforms

Cross-platform analysis also helps you adapt your strategy to different social networks. Track platform-specific trends to ensure your content stays relevant on each site. For instance, a hashtag may perform well on Instagram but fall flat on Twitter, so you can adjust your strategy accordingly for each channel.

Hashtags and Visual Elements: Complementing Strategy with QR Codes and Data Matrix

Including QR codes or data matrix codes in social posts is highly recommended as this adds another useful layer to your hashtag campaigns. How so? It’s rather simple, really: QR codes can direct users to your website, exclusive content, or even contests.

Data matrix codes can be integrated with hashtags to track campaign performance across diverse mediums. For instance, you could link a data matrix code to a behind-the-scenes campaign hashtag for exclusive content, encouraging more users to engage with and share your hashtag online.

What about brands with a physical presence? You can use QR codes as part of your social strategy to bridge the gap between offline and online engagement. For example, you can add a QR code to your event banners, product packaging, or print ads, leading users to a curated social feed showcasing posts with your branded hashtag.

Instagram’s Hashtag Update: No More Following Hashtags

On December 13, Instagram removed the option to follow hashtags. This was done in an attempt to counter hashtag spammers, or individuals who use irrelevant (but trending) tags to their posts in an attempt to get more reach. So now, there’s no option to follow specific hashtags to see related posts in your feed. But – and this is an important but – your posts can still appear on the Explore page, Reels, and in search results if you use relevant hashtags effectively and incorporate your keywords into your captions.

What does this mean for brands and content creators? That your hashtag strategy (for Instagram only) should now focus more on discoverability and less on gaining long-term visibility through followers. Because, remember, while users can no longer follow hashtags, they can still discover your content when searching specific hashtags.

In essence, you should prioritize using hashtags that are directly related to your niche and content, and combine a mix of popular, niche, and branded hashtags to increase your chances of being discovered.

Conclusion

Tracking hashtags can transform your social media strategy from guesswork into a data-driven powerhouse. With tools like Keyhole, Hashtagify, and Brand24, you have access to insights that show which hashtags drive engagement, how trends shift, and what your audience values. Each of the tools we’ve covered has unique benefits, and experimenting with a few will help you find the one that aligns with your brand goals.

Ready to amplify your reach? Start exploring Keyhole.co’s free hashtag tracking features to see how it can refine your social strategy in 2025.

Author Bio

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

 

Frequently Asked Questions

1. What is the best free hashtag tracker for small businesses in 2025?

Keyhole is our top choice, of course, especially for small businesses, as it has an intuitive interface and comprehensive analytics. The free version offers real-time hashtag tracking, engagement metrics, and insights into competitor performance, making it ideal for those looking to enhance their social media strategies without a hefty investment. Another great option is Social Searcher: it’s a versatile tool for monitoring hashtags and tracking social media conversations. The free version allows you to analyze hashtag mentions across multiple platforms and gauge sentiment around your brand or campaign.

2. Can free hashtag trackers provide accurate data for campaign analysis?

Yes, many free tools deliver valuable insights, though they might have limitations compared to paid versions. Platforms like Hashtagify and Social Searcher offer reliable data on hashtag performance, popularity, and user activity, helping you assess the effectiveness of your campaigns. However, if you need in-depth or long-term data analysis, a paid upgrade might be worth considering.

3. Are free hashtag trackers suitable for multi-platform campaigns?

Most free hashtag trackers support data collection across multiple platforms, but their effectiveness varies. For example, tools like Keyhole and Brand24 are great for multi-platform tracking, providing a clear picture of hashtag performance on channels like Instagram, Twitter, and Facebook. But for campaigns focused on one platform, like Twitter or X, TweetDeck can be an efficient, no-cost option.

4. How can I use hashtag trackers to improve my social media strategy?

Hashtag trackers allow you to monitor trends, identify popular hashtags, and analyze engagement metrics. If you take a little time to study this data, you can tailor your content to align with audience interests, improve post visibility, and join trending conversations effectively. They also help uncover influential users engaging with your hashtags, opening opportunities for partnerships or influencer collaborations.

The post Top Free Hashtag Trackers to Boost Your Social Media Strategy in 2025 appeared first on Keyhole.

Let’s explore actionable ways to integrate social media with email marketing in 2025, ensuring your campaigns resonate with modern audiences.

The Importance of Integration in 2025

Social media and email marketing are often seen as separate entities. However, combining the real-time engagement of social media with the personalized, direct approach of email marketing creates a synergy that’s hard to beat.

As algorithms on social platforms evolve, organic reach is becoming increasingly difficult. This is where email marketing steps in as a reliable medium to directly connect with your audience. When used together, these tools help businesses:

• Boost brand visibility across platforms.
• Drive higher click-through rates.
• Deliver more personalized customer experiences.

Step 1: Encourage Social Sharing in Emails

The easiest way to start integrating social media with email marketing is by encouraging subscribers to share your content on their social channels. Add social sharing buttons for platforms like Instagram, LinkedIn, Facebook, or Twitter at the bottom of your emails.

In 2025, using compelling CTAs like “Share this with your network” or “Spread the word” can make all the difference. To make the sharing process easier:

• Include pre-written messages with hashtags and mentions.
• Offer incentives, such as discounts, for subscribers who share your content.
• Use eye-catching icons and placement that draw attention.

Step 2: Embed Social Content into Emails

People are more likely to engage with your emails if they feature familiar, dynamic content. Embedding social media posts directly into your email campaigns creates a seamless experience.

For instance, include your latest Instagram carousel, a tweet about your upcoming product launch, or even a TikTok that highlights your brand’s personality. In 2025, this approach feels natural and aligns with the way audiences consume content today.

Pro tip: Use email marketing tools like Mailchimp or Constant Contact that support embedding social media posts for a streamlined process.

Step 3: Run Cross-Platform Contests

Who doesn’t love a good contest? Hosting cross-platform contests is a fantastic way to bring together your social media and email audiences.

Here’s an example: Promote a giveaway on your social media channels that requires participants to subscribe to your email list. Simultaneously, send an email encouraging your existing subscribers to enter by sharing the contest on their social profiles.

By 2025, gamification and contests will remain powerful tools for generating buzz, building community, and increasing your subscriber base. To explore more about the benefits and strategies of these interactive approaches, check out this detailed guide on social media contests.

Step 4: Use Social Media to Grow Your Email List

Social media is an incredible tool for attracting potential subscribers. Utilize your platforms to promote lead magnets, like eBooks, webinars, or exclusive discounts, to encourage followers to sign up for your email list.

Strategies to try in 2025 include:

• Instagram Stories with CTAs: Use swipe-up links or link stickers to lead users to your email sign-up page.
• Twitter Threads: Share snippets of valuable information and invite readers to subscribe to your newsletter for more in-depth insights.
• LinkedIn Posts: Position your email list as a source of exclusive, professional content.

Step 5: Leverage User-Generated Content

User-generated content (UGC) bridges the gap between social media and email marketing. By sharing UGC in your emails, such as reviews, testimonials, or photos from customers, you’re fostering trust and authenticity.

Encourage your audience to post about your brand on social media using a specific hashtag, then feature that content in your next email campaign. This not only increases social engagement but also boosts your email’s open rates by making your messages feel more personal and community-driven.

Step 6: Synchronize Campaigns Across Platforms

In 2025, audiences expect a seamless experience across all touchpoints. To achieve this, ensure your campaigns are synchronized across both social media and email marketing.

For example, if you’re launching a new product, create teaser posts on social media, then follow up with an email detailing the product’s features and benefits. Consistent messaging builds anticipation and keeps your audience engaged.

Step 7: Use Analytics to Refine Your Strategy

Integration isn’t just about execution; it’s also about optimization. Use data from both social media and email campaigns to refine your approach.

Social media platforms provide insights into what content resonates with your audience, while email marketing tools offer metrics like open rates, click-through rates, and conversion rates. By combining these data sets, you can craft content that performs better across all channels.

Step 8: Include Social Media Retargeting in Your Email Strategy

Retargeting is a must-have strategy in 2025. Use your email list to create custom audiences on social media platforms.

Platforms like Facebook and Instagram allow you to upload your email list and target ads specifically to those users. This approach reinforces your message, ensuring it reaches your audience through multiple touchpoints.

For example, if someone opened your email but didn’t click the CTA, a retargeting ad can remind them to take action.

Step 9: Measure and Iterate

Finally, measuring the success of your integrated campaigns is essential to refine your strategy. Use tools like Zapier to connect your email marketing software with your social media platforms for streamlined data analysis.

Keep track of KPIs such as:

• Engagement rates on embedded social content.
• Growth in email subscribers from social media.
• ROI from cross-platform campaigns.

By consistently iterating and adapting based on performance, you’ll ensure your integration strategy stays relevant in the fast-paced digital landscape of 2025.

Conclusion

In 2025, integrating social media with email marketing is more crucial than ever for brands looking to stand out. By encouraging social sharing, embedding dynamic content, running cross-platform contests, and leveraging data, you can create a cohesive strategy that amplifies your reach and impact.

The future is all about synergy. When social media and email marketing work hand-in-hand, the results are not just additive—they’re transformative. Start implementing these strategies today to build campaigns that are truly built for the modern age.

The post How to Integrate Social Media with Email Marketing in 2025 appeared first on Keyhole.

Sounds nice, right?

Well, a user-generated content (UGC) creator might be your thing.

It can be a creative side gig. Or a 6-figure business. And you don’t even need to have thousands of followers.

Read on to learn everything you need to become a UGC creator.

What is UGC?

User-generated content is content created for a brand by consumers. It comes in various formats—images, videos, text, reviews, testimonials, and podcasts. Consumers share UGC on social media, blogs, review websites, and more.

Here’s an example of a UGC video created by a social media user who shot his mountain bike ride on his GoPro. The company shared this UGC content with its audience of over 20 million and even tagged the creator.

What is a UGC creator?

A UGC creator is a person who’s paid to create user-generated content. They create content (images, videos, reviews, and more) to promote brands in an authentic and relatable way.

While most UGC creators promote physical products, they can also recommend apps or services.

You might be thinking: “Wait, isn’t that what influencers do?”

Well, not exactly.

UGC creator vs. influencer: What’s the difference?

The main difference between a UGC creator and an influencer is that UGC creators are paid for the creativity and quality of their content, while influencers are hired for their loyal and engaged audiences.

Sure, Kim Kardashian might create decent content, but the brands paying her to promote their products are doing it because she has an engaged audience of over 350 million on Instagram alone. She’s an influencer, not a UGC creator.

Why do brands hire UGC creators?

User-generated content is taking off. In less than 10 years, it’s expected to make up 78% of online content.

There are two main reasons why.

1. It’s cost-effective

User-generated content is much more affordable than creating branded content or partnering with influencers.

A brand photoshoot can cost several thousand dollars, with expenses for renting a venue, hiring professional photographers, models, make-up artists, and more. Similarly, working with an influencer can easily cost over $1,000.

UGC videos typically start at $100. This allows brands to create more content while keeping costs low.

Many UGC creators take less than a week to create content. So, a brand can work with multiple UGC creators and produce content much faster than working on it in-house.

2. It’s authentic, and it sells

UGC creators are regular people—their content feels authentic, like a recommendation from a friend. That’s what makes it such a powerful tool for convincing consumers and driving sales.

Let’s compare that to today’s views on influencers.

The influencer era started in the late 2000s when consumers grew increasingly aware of celebrity endorsements’ lack of credibility. These days, consumers know that being an influencer is a well-paid job. Naturally, they started to doubt whether influencers provided unbiased opinions.

Plus, influencers with glamorous lifestyles often don’t feel relatable.

Examples of UGC creators and content

Let’s go through some examples of UGC. These will give you an idea of what UGC creators do.

Here are videos promoting a Wi-Fi login product, a stock newsletter, a soda drink taste, and a mobile games app.

As you can see, many types of businesses can incorporate UGC into their content strategy.

And also—there’s no one profile of who can be a UGC creator. Here’s what Katie Barber, a social brand manager with more than 10 years of experience, says about hiring UGC creators:

“Brands look for people who represent their customer base well. Oftentimes, I will work with someone with lower-quality videos and a smaller following because they represent an issue close to our customer’s hearts, such as menopause.”

How to become a UGC creator in 3 simple steps

UGC includes different types of content, but in this guide, we’ll focus on short-form UGC videos.

Why?

If you’re on social media, you’ve probably noticed that short-form videos are everywhere. Brands love them and will continue to invest in them because they bring the highest return on investment compared to other content formats. That also means creating video content gives you the biggest earning potential.

So, let’s dive into the simple guide to becoming a UGC creator.

Step 1: Learn to create UGC videos

First off, you need to learn how to create videos that sell.

Think those perfectly edited, flawless, and curated videos you see all over Instagram rake in the dough? Think again. Aesthetic and perfect content doesn’t always sell as well as authentic and raw content from creators.

Here’s how to create it.

Prepare a script

Creating a short yet impactful video is hard—but it doesn’t have to be.

A few elements you can include in your videos:

• Hook: Users need about three seconds to decide whether to watch a short-form video. A strong hook will keep them engaged until the end. Browse short-form videos across different social media sites and make notes of the hooks that grab your attention. Also, don’t forget to add visual hooks for all the users browsing videos without sound on.
• Pain points: Who’d buy the product or service you’re promoting? And why—what pain points are they trying to solve? Understanding and speaking about these allows you to connect with the viewer.
• Solution: How does the product or service solve the pain points? How is it better than other options on the market? If you have direct experience, share it. Telling a story works wonders in building trust and selling.
• Call to action: This is where you encourage the viewer to take action. It could be “Check the link in the comments,” “Start today,” or “Buy 1 get 1 free this Cyber weekend.”

If you’re stuck on creating the script, you can get some creative inspiration from the top TikTok ads.

AI tools like ChatGPT and Claude are great tools for helping you write a draft of your script, create different versions of it, or assess which ideas are most engaging.

Check out the example below to see what prompt to use and what answers to expect from ChatGPT.

Shoot UGC videos

After you’ve planned the content, it’s time to create it. If possible, film in 1080HD at 60FPS to get quality footage that allows flexibility during editing.

Make sure you’ve got good lighting. Natural light works just fine, but if the lighting in your home isn’t great, you can get an affordable ring light.

To keep the video interesting, include different shots:

• On-camera voiceover: Talking in front of the camera makes the video feel personable and engaging.
• B-roll footage: Supplemental visuals that overlay or replace your shots in front of the camera visually support the narration. They can be shots of the product in action, close-ups of features, or lifestyle scenes.

Edit your videos

Start with some basics of video editing and learn more as you go. You don’t need much because you’re hired to create relatable content, not TV-style ads. Just learn a few things to help you tell a story and sell more effectively.

You can use free apps (Canva, VLLO) or built-in video editors in social media apps like TikTok and Instagram.

At this point, you might want to add some background music. Make sure it’s royalty-free to avoid any copyright issues. You can use in-app music to jump on popular trends, but there are some limitations—the client may not be able to re-use the video across other platforms. To keep things simple, browse royalty-free music from free sources such as Pixabay Music, and Mixkit.

Step 2: Craft a portfolio

Once you’ve learned (and practiced) creating UGC videos, it’s time to put together a portfolio. The goal is to intrigue and gain the trust of potential clients.

But first, let me get one common misconception out of the way:

You don’t need to buy anything to create your portfolio.

Instead, make photos and videos about products or services you already use. This will help you create genuine content because you’re speaking from your experience as a real customer.

Next, let’s see what you need to include in your UGC portfolio:

• Sample photos and videos
• Contact details
• Customer reviews or testimonials
• Rates and packages
• Links to social media profiles

The first two are must-haves. The rest are nice-to-haves that can help strengthen your portfolio.

Now, let’s explore where and how you can create your portfolio to make the best impression on potential clients.

You have plenty of free options, like a free Canva template or designing a simple one-page site in Google Sites or Carrd.

If you’d like multiple pages, a custom domain, or cool interactive options such as embedding your Instagram feed on your site, you’ll need to look into some paid website builders. Popular options include WordPress, Squarespace, and Wix.

Step 3: Work with brands

So your portfolio is ready? Great! Let’s show it to potential clients and start working on paid UGC. There are a few ways you can get clients. Let’s explore your options below.

Reach out to brands

Connecting directly with a brand might be scary and time-consuming. But it’s the most profitable way to work with UGC clients because you’re not paying third parties.

Here’s how to go about it.

If a UGC creator is promoting a brand, it probably means the brand has a budget for user-generated content. Find these brands by searching for “#ugccreator” on Instagram or TikTok.

Use the content that comes up to find different UGC creators’ profiles.

Once you land on a UGC creator’s page, browse their posts and start making a list of potential brands to reach out to.

Repeat the same steps for different UGC creators’ profiles, and you’ll have a list of dozens of brands you might want to work with. If you keep seeing the same brands over and over, prioritize contacting them since this is a sign they’re actively collaborating with UGC creators.

While you can send DMs to every brand, it’s more professional to email them. To find the right contact person, visit each brand’s LinkedIn profile.

Go to the “People” section, and search for relevant keywords such as “social media” and “influencer.” This will show you the people who handle the brand’s social media accounts or influencer marketing partnerships.

Choose one person who seems to be the best fit.

Next, use a LinkedIn scraper—like the Findy Chrome extension—to find their business email.

And send them a personalized pitch like this one:

It took me less than 5 minutes to create this email with a little help from ChatGPT. I asked it to throw in a nice pop culture reference and keep the tone semi-casual. You can adjust the copy depending on the brand you’re contacting and the audience they market to.

Bonus hyper-personalization tip: Paste some copy from the brand’s website into your AI content writer and ask it to mimic the brand voice in your email.

Sending emails at a scale and managing replies can quickly get messy. Creating different folders and using tools like Clean Email to organize your inbox and delete irrelevant emails can help you stay on top of your communications.

Join UGC, freelancer, and influencer platforms

You can join UGC platforms and connect with brands that are already looking for UGC creators. Freelancer or influencer marketplaces also have a variety of UGC opportunities.

This approach is less profitable than working directly with brands because most platforms take a percentage of your earnings. On the flip side, landing clients is much easier and faster, so it’s a great option for UGC creators who are just starting out. You’ll have an opportunity to get paid while building your portfolio and have a consistent flow of gigs.

Here are some of the most popular platforms:

You can join several platforms at once to get access to more offers and more work.

Let’s look at two of the most popular platforms for beginner creators to give you an idea of how UGC platforms work:

Billo.app

Brands cover the costs of the products and shipping, and creators upload their videos up to five days after receiving the product. Billo pays $35 for testimonials, $70 for social media ads, and $90 for unboxing videos, although these can vary depending on video length. You’ll receive your pay every two weeks through PayPal.

Join Brands

Creators need to buy the products they’re reviewing and get reimbursement for them after the job is done. But pay attention to the reimbursement fees for different gigs—some brands may not cover tax or shipping costs. Creators receive 80% of what the client pays. Usually, the money will be available for withdrawal seven days after submitting your content.

Build an online presence

Staying active on social media gives you an opportunity to “get discovered” by brands (rather than you contacting them).

This approach takes the most time and doesn’t always bring results. But having an online presence helps you build your personal brand and demonstrates you’re actively creating content.

Pro tip: Don’t just repurpose your personal profiles. Create new accounts for your UGC creator business. Add your email to your bio to make it easy for brands to contact you.

Also, connect your social media accounts to your portfolio so brands can easily move from one place to the other.

Let’s say you have an Instagram account for your UGC business. Include a link to your portfolio in your bio like @niomismart below.

And embed your Instagram wall on your portfolio site.

When sharing content on your UGC social media accounts, avoid these two common mistakes:

1. Posting personal content. You want your account to be focused on delivering one message—that you can create content that sells. Adding in personal updates will take away from that message.

When you’re not working on paid UGC, you can create sample content for brands you’d like to collaborate with. Add a watermark with your social media handle to bring leads to your profile even if it gets reshared.

You’ll also find some UGC creator job openings on social media channels. On X, you can type “UGC creator needed” (or other relevant keywords) in the search bar and scroll through agencies and brands looking to hire.

Similarly, you can look for UGC jobs on LinkedIn for different locations and apply for these offers.

How much do UGC creators make?

Being a UGC creator can be lucrative if you do it right. While some UGC creators do it as a side gig and make decent money, a full-time UGC creator can bring in more than $10,000 per month.

But how much you make depends on different factors, like:

• Your experience
• The quality of your content
• If you’re making UGC full-time or as a side gig
• Whether or not you’re working with brands directly
• The type and length of content you create
• If the brand will post the content on their feed or run ads on it
• Whether you’re expected to share the content on your social accounts

While beginners might make $50-$90 for a 15-second video, many UGC creators charge a few hundred dollars for the same.

Here are some ideas on how to build a steady income flow:

• Offer package deals (3-5 videos, video-photo combos)
• Diversify client sources (email, UGC platforms, marketplaces)
• Secure monthly retainers with repeat clients
• Provide referral bonuses

Is UGC the right career for you?

You know what it takes to become a UGC creator and how much you can make.

Now let me tell you a quick way to decide if this is the right career for you.

Pick a product in your house and try to create a short promotional video for it. Plan the script, shoot your content, and edit it.

Did you enjoy that process?

If you didn’t, chances are UGC is not for you. As a UGC creator, you’ll need to make such videos every day (maybe several times a day).

If you did, keep going. A few more videos, and you’ll have a portfolio of content to get your first paid assignments.

Author bio

Evelina Milenova is the SEO and Growth Manager at Opinion Stage. She has worked on social listening and crisis management projects for companies such as Ferrero Group, Nissan, and Merck. Evelina shares her insights on SEO and content marketing on her LinkedIn page.

The post What is a UGC Creator (and How to Become One) appeared first on Keyhole.

The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has.

What is the engagement rate

Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower.

The engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.

In simpler terms, it’s a measure of how well your content performs independently of your follower count.

What counts as an interaction depends on the platform, but most often refers to likes, reactions, shares, and comments.

Why should you track engagement rate

Because you’re factoring in the number of followers you have, your engagement rate provides an honest assessment of the quality of your content.

For example, if a brand has millions of followers, but only receives a few dozen interactions per post, it’s likely they’re not producing high-quality content.

Contrast that with an account that only has a few thousand followers but gets tons of shares and comments every time. That would gain a high engagement rate.

The engagement rate can also shed light on the differences between digital commerce vs ecommerce strategies. If you have a low engagement rate, it’s possible that you’ve gained a large following that isn’t your target customer, highlighting the importance of aligning your content with your specific audience’s preferences and interests.

Or perhaps, you have been able to reach a following from brand recognition alone, but you’re not creating the social media content your audience wants.

Try experimenting with a content creation tool and create posts that establish credibility, connect with your audience, and increase your engagement rate. 

How to calculate engagement rate

The engagement rate is calculated as total engagement divided by total followers, multiplied by 100%.

The engagement rate formula is:

Engagement Rate = Total Engagement / Total Followers x 100%

In this case:

• Total Engagement = the sum of all interactions (shares, comments, reactions, etc.)
• Total Followers = the number of people who follow your account

For example, if Company A posted on Facebook to their 10,000 fans and received:

• 200 likes
• 100 comments
• 50 shares

This means that their total engagement would be 350 (200+100+50). Let’s plug this into the equation:

Company A’s Engagement Rate = 350 / 10,000 x 100% = 3.5%

And there you go! Now you can create your own engagement rate calculator with this easy formula.

Read More: How Do I Calculate Social Media ROI?

What is a good engagement rate

In order to determine if your engagement rate is good or bad, it must be benchmarked against something else. And you can start by asking yourself what is your end goal, and measure accordingly.

• How your content performs in a given time period (benchmark against your own engagement rate over time)
• Compares your performance against competitors (benchmark against your key competitors)
• Create a benchmark for your industry social media engagement performance (benchmark against top industry players)
• Compare your performance on different social media platforms. (benchmark against your own social media profiles)

Usually, this would take hours of calculating or reporting. However, a tool like Keyhole would calculate your engagement rate in real-time and within seconds. You can also see how your content has performed over time, as well as use “Comparisons” to stack your profiles against each other and competitors.

This is one of the many ways in which Keyhole users can unlock powerful social media ROI specifics, and save over 5 hours every week from manual reporting, calculating, and benchmarking.

Read More: Top 17 Facebook Analytics Tools To Measure Page Performance

Final words

However, just calculating the engagement rate is not enough. You need a social media analytics tool to decipher all crucial metrics to understand your impact on social media. 

Keyhole is the tool you might need to make data-driven decisions while streamlining social media management efforts. On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts on one platform.

The post How To Calculate Engagement Rate In 2024 + Free Tool Included appeared first on Keyhole.

According to Facebook’s 2018 quarterly report, the average price per ad increased 39 percent but the number of ad impressions served only increased 8 percent. Research also found that the average cost per click in the US was $0.27 at the end of 2016.

Although ads are popular, they are not the only way to grow your followers on Facebook. In fact, there are several things you can do to achieve organic growth. In this article, we’ll take a look at some of the most effective strategies you can use.

1. Post at the right time

When you post is just as important as what you post. If you don’t schedule your post for the optimal time, you could miss out on hundreds, even thousands of followers.

The optimal time to post will also vary depending on your industry. The best times for media companies are on Tuesdays at 5 pm and Fridays from 8-9am. But for education companies, the best time is on Wednesday at 9 am and Saturday at 5pm.

An easy way to stay on top on all your scheduling to is to use a social media automation tool. You’ll be able to schedule all your posts ahead of time and reach your audience when they’re most active.

If people see that you post content regularly, they’ll be more likely to follow your page. They’ll also be more likely to invite their friends to engage with your content.

2. Create a coupon offer

Coupons are one of the time-tested methods of attracting customers. They’re just as effective today as they were back in the 1950s. With the power of social media, coupons have even greater reach and pull. More users can see the offer, which means more are willing to sign up to take advantage of a deal.

The best thing about offering a coupon is that you don’t need to pay Facebook or any other third-party. Instead, you forego some initial sales revenue to grow your audience. And then you turn them into loyal customers down the line.

For a coupon campaign to work, make sure the coupon deal is one worth signing up for:

1. Ask your loyal customers what they would like to buy- whether it’s a dream car, tickets to the World Series, or a chance to meet a famous individual.
2. Then all you need to figure out is how much they would like to save on such an opportunity.

You can also schedule a post on Instagram to remind your followers of your offer. It can be a simple image post or a video explaining the details of the coupon offer.

3. Create a viral invite campaign

One of the fastest organic growth methods is a viral invite campaign. This tactic involves convincing existing followers to invite their friends and family, and the friends of their friends, and so on. When executed correctly, your audience will expand sixfold, as in the case of one online retailer.

• Start by picking the right individuals to do your inviting.
• You’ll want to choose dedicated fans or loyal customers.
• These individuals should genuinely be excited to spread the word.
• Start with a general plan of who they will contact.
• It doesn’t matter if it’s their neighbors and associates or close friends and family.

To get the ball rolling, you’ll need to offer incentives. Reward those that follow and invite others by entering them into a competition or a giveaway. Customers may be reluctant to follow your brand for free, but throw in a chance to win a trip or a flat screen tv, and the numbers will grow.

4. Join Facebook groups

Facebook Groups have proven in recent years to be better at community building than ads. Groups make it easier to meet people with shared interests and market your brand to them.

When you join a Facebook group, you’ll want to vet members to ensure they match your ideal target audience:

• Who do you want to follow your Facebook Page?
• What are they interested in?
• What are their common pain points?

The more you can answer about your ideal customer, the better you can refine your search for a Facebook group.

Every Facebook group you join will have its set of rules you must follow. Be sure to review these rules before you post anything. The last thing you want is to get thrown out because you posted a link to your Facebook page when you weren’t allowed to.

5. Track your performance

How can you truly know whether your efforts are putting a dent in your ROI? The only true, tested method is by tracking and analyzing your past performance. Every metric and piece of shared content should be measured so you know what’s working and what isn’t.

You don’t need to spend money on costly tracking software or complicated spreadsheets. Instead, save your team’s time and money by using a third-party analytics tool. Typically these tools include campaign monitoring and analysis. They show your audience count, engagement, reach, and impressions across platforms.

It’s also not uncommon for analytics tools to use machine learning. This technology allows you to predict the future performance of your content. And to also figure out which posts are most likely to bring in new followers.

Building an audience, the organic way

Building an audience without ads is not impossible. As with anything else, it requires consistency. You have to make an effort to engage with your audience. You also need to know how to interpret data so that you can double down on the strategies that drive growth.

We already covered five strategies you can use to grow your facebook followers. These strategies are effective, but they are not the only ones that you can use. You can always experiment as you increase your following. You’ll see that it’s possible to grow your Facebook followers without ads!

Related Articles

Twitter Advanced Search: A Comprehensive Guide for 2024

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The post Facebook Followers: Grow Without Spending Money On Ads appeared first on Keyhole.

Most importantly, it helps brands truly understand and connect with their audiences and customers. We’d go as far as saying that a good social listening practice is the key ingredient in having happy customers and an engaged audience.

Ever wonder how you develop a winning product or service? By giving your customers what they want or need, of course. 

And how can you find out what your audience wants and needs? Two words: Social Listening.

What is Social Listening?

Social listening is the process of monitoring online conversations and turning them into powerful insights that drive your business strategy. The key word here is “insights”, which are attained from online conversations. Social media listening consists in identifying and analyzing social media activity around the topic of interest.

For instance, every modern business, regardless of its size, needs to know what existing and ideal customers say about: 

• their brand
• their product or service
• their campaigns
• specific keywords and topics
• their competition

What’s the difference between Social Listening vs. Social Monitoring?

The main difference between social listening & social media monitoring is that Social Listening focuses on those conversations outside of your control (user-generated, competitors’, industry leaders and product-related content). On the other hand, Social Media Monitoring focuses on tracking and analyzing how audiences respond to your content.

Unlike social media monitoring, social listening helps brands understand not only what your audience talks about online, but also the “why” behind all those conversations. 

Here are some differences between the two:

• Social media monitoring is a daily activity that focuses on individual social media mentions, while social listening is a strategic process that focuses on identifying patterns and trends.
• Social media monitoring is the process of tracking and collecting the data – and social listening is the process of analyzing the data and extracting the meaning from it.
• Social media monitoring is reactive – it’s about monitoring conversations and reacting to comments, complaints, or praise in a timely manner. Social listening on the other hand is proactive. Its end goal is to provide businesses with audience insights that can help companies develop a more informed strategy. 

In other words, social media monitoring is the first step in the social listening process. The figures and statistics gathered through monitoring of online channels help in noticing patterns and identifying gaps in your content.

However, social listening as an inhibitive part of digital adoption and goes a step further and turns the raw data into insights that you can use to spot opportunities to develop and grow your business. It can help consolidate your position in existing markets, expand into new verticals, or improve customer care and grow your brand loyalty.

Importance of Social Listening

To succeed in the modern business landscape, companies have to adopt a customer-centric strategy. Being customer-centric (or customer-driven) simply means getting closer to your customer in order to understand what they need and expect from your brand.

Knowing and delivering exactly what your customer wants is the best possible user experience.

Social listening helps you understand what gets your customers out of bed in the morning and what keeps them up at night. 

It gives you insight into their expectations, the challenges they face every day, and their biggest pain points. It shows you what you do right, as well as if there are some areas where you could improve. 

It also gives you a clear understanding of your competitors: why customers buy from them, what they don’t do so well, and what gaps you can exploit.

Next, we’ll go through some of the benefits of an effective social listening strategy. This will give you a better understanding of how you can operationalize social listening within your organization.

Benefit 1: Use Social listening to develop an informed roadmap

Great products solve real customer problems. You can couple data received from social listening with AI insights to get what those problems are.

Start by asking yourself: What do your customers expect and need from your product or service? What are some features that could make their experience better?

For example, if you notice customers praising your customer support and care online – you can use industry-leading support as one of the differentiators that separate you from your competitors.

However, you might also notice that people mention that there is a high learning curve and they need additional support during setup. 

You can use this information to organize additional group training sessions around specific features or workflows. In the long term, you can create a more intuitive experience with onboarding checklist within your product with in-app guidance, an online help center, and so on.

Then, you might use this feedback and introduce new integrations or add features that are currently missing.

Benefit 2: Use Social Listening to gather competitor intel

Great brands keep tabs on their competitors.

The more you know about your competitors’ positioning, reputation, upcoming launches, and so on, the easier it will be to differentiate your brand, exploit gaps and adopt best practices.

Social listening helps you keep tabs on your competitors and stay in the know about the features they’re developing, their brand sentiment, online reputation, things that are working well for your audience, as well as new channels and formats they’re exploring.

Benefit 3: Social listening to understand your consumer better

Your ideal customers share their challenges, ask for advice, and help each other online. Monitor online conversations to learn what are the pain points of your audience.

Then use this knowledge to develop solutions to these problems, or craft marketing messaging that resonates and inspires action.

Benefit 4: Social listening to find inspiration for new content

We already mentioned you can use your ideal customers’ own words to describe their needs and your solution.

Social listening also helps you track trending topics and conversations that can serve as inspiration for your next evergreen and topical content pieces.

Benefit 5: Social listening to manage crisis and maintain your reputation

Being online and being seen comes with many risks – including bad reviews, unsatisfied clients, or even unfair competition against your business.

Social listening helps you identify potential crisis events and handle them before they escalate and hurt your business.

Benefit 6: Social listening to find influencers and brand ambassadors

Social listening can help you surface influential individuals among people engaging in conversations around topics and keywords related to your niche. In fact, these influencers may already use your product, or they could be opinion leaders who are well-known and respected in your industry.

Also, social listening can surface when influencers or celebrities are mentioning your product or following your accounts. Even if there isn’t a potential partnership in sight, you can still benefit from this unintentional endorsement.

Either way, social listening makes it easy to find the right-fit influencers for different campaigns or successfully launch a brand ambassador program.

Benefit 7: Social listening for lead generation

Did you know that there is someone at this moment who is already looking for a product like yours?

Social listening will help you find customers at the consideration and purchase stages. 

Many are already on social media asking their peers for recommendations and using social listening can help you sell or engage in an informed manner.

Benefit 8: Social listening to improve SEO

We already mentioned how social listening can help you determine exactly which keywords your audience is using to find your products, which should inform your content strategy. Using your audience’s own language and terms can have a huge impact on your SEO.

Also, social listening can help you find link-less mentions as well mention opportunities to build links to your website, which will impact your SEO.

Keeping an eye on the most influential voices in your industry or niche can also surface opportunities for guest-posting, and co-marketing opportunities which will increase your website traffic.

5 Steps to create a social listening strategy

By now, it’s clear that the question isn’t whether you should use social listening to power up your business, but how you can create a social listening strategy that delivers value across all departments in your organization. 

Here are 5 steps to kick off a successful social listening strategy and prove value fast:

Step 1 – Decide who owns social listening and what goals it will support

The first step is deciding who will be in charge of building and scaling your social listening strategy. 

Making sure there’s someone that owns this as a project is crucial, as it will ensure you dedicate time and resources to social listening within your organization. Moreover, you can use enterprise project management software to further streamline the process and collaborate effectively.

Once you allocate the responsibilities and know who will own your social listening strategy – you need to decide what goals you’d like social listening to support. 

As we already mentioned, a robust social media listening strategy can help you achieve multiple benefits. Depending on who owns the project, you may decide to support different departments and goals. Some of these can include:

• Product development
• Product marketing and sales
• Demand generation
• Customer success or customer service
• HR 
• PR

If you’re just getting started with social listening, it would be wise to pick only one or two main goals and stakeholders across the organization. Once you’ve proven value and learned what works for your teams, you can scale your social listening strategy.

Step 2: Set up your social listening tool

To create a social listening strategy that’s scalable and proves value fast, you need to pick a social listening tool.  Manual topic monitoring and analysis is nearly impossible due to the high amount of conversations that happen online every day. Unless you operate in a very small niche, tracking all conversations across social media platforms, indexing, and analyzing them would be incredibly difficult. Here are some things to consider when selecting a social listening tool:

• Social platforms you want to track
• Social listening goals and metrics to track them
• Automated solutions: tracking, reporting, alerts, etc.
• ROI

There are plenty of tools to choose from – we’ve listed a few in the next section.

Step 3: Pick your topics and top-priority platforms

Next, you need to pick the right keywords, as well as the social media platforms you’ll monitor. To do this you need to know your audience and the platforms they use. Be as specific as possible when picking your topic to get highly relevant insights. 

It’s worth noting that you probably won’t pick the best topics right off the bat. Just like with any other new initiative, you need to get started, gather some initial data, review performance, and refine your topics as the data comes in.

And even the topics you initially pick give you great results, make sure you keep refining your strategy and testing different keywords and topics to find the most relevant conversations for your brand.

Step 4: Establish your analytics process

At this point, you’ve laid the groundwork: you know what tool you’ll use, what topics you’ll track, what goals you’ll support, and you’ve established ownership.

Next, you need to establish your analytics and social reporting process.

Decide what you’ll report, how frequently and who needs to be kept in the loop. This will depend on the goals you’ve decided to support with social listening.

Then, make a decision about what will be the primary means of communication: you may decide to send weekly reports to key stakeholders, set up monthly meetings for review of insights, or include social listening insights in departmental meetings. 

Step 5: Get started

If you followed the first four steps, you’ll have a fully working social listening function that’s linked to specific goals and stakeholders. 

As mentioned, your initial framework won’t be your final framework. 

Over time, you’ll notice areas of inefficiency and will improve your strategy. You’ll get additional people involved, expand the topics you monitor, and create an efficient process to derive insights and plan the next steps. 

But to be able to improve, first, you need to get started.

Top Social Listening Tools

1. Keyhole

Keyhole is a social listening and social media analytics platform trusted by brands like H&M, Mashable, Google, and Alibaba to name a few. It tracks conversations on social channels like Twitter and Instagram, as well as blogs, forums, and news sites. 

With Keyhole, you’re able to track relevant topics and conversations online using keywords and hashtags with a boolean search. You can also, monitor accounts from competitors, influencers, and industry leaders. 

On top of that, with Keyhole’s unlimited publishing and scheduling features, you can manage your activities across different channels from a single platform.

Apart from looking at your performance in isolation, Keyhole also allows you to keep tabs on your competitors. It’s easy to compare your social media performance with that of competitors with group tracking for real-time benchmarking.

Finally, Keyhole allows you to look at your own historical data.

Price: Custom

Read More: Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital Success

2. Google Alerts

If you’re just starting out and want to dip your toes into social listening before you make an investment, you can try Google Alerts.

As its name suggests, Google Alerts allows you to set up alerts for specific keywords and get notified when the keyword you’ve chosen gets mentioned online. Google Alerts supports different languages. 

It’s important to note that Google Alerts doesn’t offer advanced features and insights, and it’s more of a social media monitoring than a social listening tool. However, it’s completely free and easy to use, so it is definitely worth trying.

Having some monitoring tool in place is better than not knowing anything about important online conversations after all!

Price: Free 

3. Hootsuite

Social media management software Hootsuite also offers social listening capabilities.

You can use Hootsuite to track mentions and listen to relevant conversations – as well as segment conversations related to paid and owned media.

Also, Hootsuite measures and compares your social media performance against that of competitors.

A big drawback is the price, as the social listening features are included in higher-tiered packages only.

Price: Business plans start at $599 per month

4. Awario

Awario is a web monitoring tool that crawls 13 billion pages every day to get important data about your audience. These insights include a number of mentions, sentiment analysis, top influencers across different channels, and status/progress analytics.

It also offers a social media customer service that lets you be there right when your customers need your help.

Providing you with an intelligent alert system, the tool lets you know as soon as an important conversation starts gaining traction.

This helps you prioritize customer support initiatives based on the impact they can have on your business.

Awario is great for monitoring brand mentions and keeping track of online conversations. And it makes it possible to track unlinked brand mentions all over the web.

However, users report a steep learning curve. Also, the price can escalate quickly.

Price: Not provided.

Read More: 8 Social Listening Examples: How Brands Are Thriving Digital Landscape

People talking about you, are you listening?

Your audience is talking all the time. They’re having conversations about things they need, challenges they’re facing day-to-day, as well their opinions on particular topics. They give each other advice and review your product, as well as your competitors’ products. 

By tuning in to these conversations, you’ll be able to get invaluable insight into customer sentiment and issues they need to solve.

You’ll also be able to spot opportunities as they arise and generate ideas about content, product development and improvement, customer support initiatives, and so on. 

Social listening tools like Keyhole help you streamline social media management and derive insights from data quickly. Keyhole includes campaign tracking, influencer marketing, social listening as well as social scheduling capabilities – all in a single platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates into over $7,000 saved every year. 

The post What Is Social Listening & Why You Need It In 2024 appeared first on Keyhole.

• Facebook continues to be the most used social media platform by far.
• Almost 75% of high-income earners use Facebook.
• Facebook allows for granular targeting that other platforms can’t offer.
• Facebook is an excellent tool for lead generation.

However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right numbers with good Facebook analytics tools.

The official Facebook Analytics tool is no longer available after July 01, 2021. So, in order to measure your Facebook performance and engagement, you’ve to look for other tools.

On the other hand, Facebook analytics tool enables you to comprehend, contrast, and communicate your long-term progress. It helps you track important metrics, measure your Facebook page performance, and compare it with others.

So, what are the best Facebook analytics tools for 2024?

Looking at prices and differentiating features, learn about the top 17 Facebook analytics tools:

1. Keyhole

Use Keyhole to access public Facebook page analytics, whether it belongs to you or a competitor for the perfect optimization hacks. Inputting the page’s name will reveal metrics surrounding fan growth, engagement by post type, and the best times to post based on engagement. A unique feature, the tool also calculates the ideal length of your updates by character count.

To better understand your own page or the competition’s strategies, you can export these data points — and more — in PDFs and Excel spreadsheets.

Here are some features that make Keyhole best-suited for Facebook marketing:

1. Analyze your competitors and see what’s working for them

2. Track engagement-related metrics in a snapshot

3. Monitor your campaigns and know what your audience likes the most

4. Keep a tab on your most frequent and most engaging post types

5. Schedule unlimited posts to your Facebook page at your best time to post

6. Track your page mentions in one place

What our customers say

“I’ve been using Keyhole almost since the beginning and what I love best is the flexibility in the data that can be tracked and captured. It has made evaluating ROI of different campaigns and tactics much easier.“

-Annelise L, Digital Strategist

“I like how easy it is to generate my analytics report for my social media channels. The hashtag tracker is particularly useful and the insights have proven to be of great use for our campaign.”

-Tasmy G, Online Communications Officer

Price: Starts at $89 per month

2. Brand24

Try Brand24‘s Facebook page analyzer to track metrics surrounding conversations across Facebook.

It gives a stream of your company’s mentions, but this Facebook analytics tool’s value lies in the measurement of these mentions. For example, it quantifies sentiment and the influence of individual users. It also has a discussion volume chart, illustrating spikes and drops in mentions.

This helps you visualize the popularity of events and social campaigns.

Price: $119 – $299 per month

3. Brandwatch

Use Brandwatch to analyze a page’s fan base.

Able to track data pertaining to any public page, the tool offers audience analytics such as gender, location, profession, and interests. Along with mention volume and sentiment, the tool monitors what audience members are sharing to uncover popular topics.

You can use this information to inform your Facebook content strategy, possibly giving you more ideas to post about.

Price: $108 per month

4. Social Status

Automate your monthly Facebook reports with Social Status.

Social Status is an industry-leading social media analytics and reporting tool. Aside from providing full paid and organic breakdowns for your Facebook Pages, it also includes analytics and reporting for all the other major social media channels too.

Export boardroom-ready reports in PDF, PPTX, XLSX, and Google Slides with white label support and fully customizable report templates. Social Status also enables competitor analysis against any other Facebook Pages and the ability to report on the paid performance of your Meta Ad Accounts.

Price: Starting from $9/month

5. Social Champ

Start with Social Champ if you are looking for a comprehensive Facebook analytics tool along with an exemplary scheduling dashboard.

Track Facebook page post insights for major metrics like Audience, Impressions, Engagement, and Brand awareness in beautiful graphical representation. Monitor organic and paid traffic while optimizing your post’s performances in real-time with the best time to post features.

Repost or delete posts just like Facebook. Generate and download exclusive white-labeled reports in PDF, PPT, and CSV formats. Overview top posts and sort them on various metrics for a detailed analysis making Social Champ a must-have Facebook analytics tool.

Price: Starting from $29/month

6. Mention

Sign up for Mention to access its library of historical data, which updates every minute.

A variety of charts and graphs illustrate page analytics such as sentiment, engagement, and demographic information – ranging from age to ethnicity. Like other tools on this list, you can access data for any public page.

Price: $99-$179 per month

7. Facebook Insights

Stick with Facebook Insights if you’re uncomfortable using or paying for a third-party tool.

Available for each page you manage, it has basic – yet essential – metrics such as page likes and actions. Differentiating between paid and organic, you can get standard post data like reach, impressions, and engagement. It also offers fan demographic information, including gender, location, and language.

Due to its range of metrics, some tools on this list integrate with Facebook Insights instead of offering unique data points.

Price: Free

8. Oktopost

Quantify the financial impact of your social media strategies using Oktopost.

The tool tracks conversions while identifying channels and messages that drive financial actions on your website. For example, it allows you to confidently say “this new customer came from our latest Facebook post”.

Oktopost also uses engagement data to pinpoint the best posting times, allowing you to publish through its dashboard.

Price: Custom

9. quintly

Try out quintly to measure your pages against competitors.

You can access Facebook Insights through the tool, which will allow you to start comparing and contrasting pages. It visualizes stats — such as engagement — from these accounts in single graphs. These sorts of features make quintly a go-to tool for competitive goal setting.

Price: $449 per month

10. Rival IQ

Use Rival IQ – another competitive benchmarking tool for Facebook – to track opposing brands and measure your performance against theirs.

Prioritizing growth, the tool records how audiences change on weekly, monthly, quarterly and annual bases. By giving you access to historical data, you can correlate audience size fluctuations to major events and business cycles. This pinpoints when rival is expanding their fan bases.

Price: $239 – $519 USD per month

11. SharedCount

Take SharedCount’s name literally.

Answering more than a billion requests per month, the website tracks the social like, share and comment counts of content pieces. To see these stats, simply paste a URL into the search bar.

Price: $40 – $640 per month

12. Emplifi

Try Emplifi if you need a comprehensive dataset above all else.

The features include custom benchmarking and competitive analysis, allowing you to create groups to track your Facebook performance against. The tool also differentiates between paid and non-paid content when measuring post performance.

For companies with a worldwide presence, Emplifi can segment data by individual brand and country.

Price: $200 per month

13. Sotrender

Collect metrics from any public page in a single dashboard with Sotrender, allowing you to measure your performance and research competitors.

On top of audience demographic information, the tool offers data such as post reach and impressions. You can see how these metrics vary between update types, including ones that have photos, videos and just text. Using the numbers it tracks, Sotrender makes suggestions about when to post and which kinds of media to use.

Price: $69 – $389 per month

14. Sprout Social

Choose Sprout Social to monitor the numbers behind different Facebook page analytics in one dashboard.

It also offers an inbox that brings messages from all pages into a filterable stream, you can access data visualizations for post metrics such as impressions and engagements. The platform also tracks page data, including fan growth. You can export these analytics to PDFs and CSVs.

Price: $249 – $499 per month

15. Vaizle

Try out Vaizle free Facebook analytics tool that allows businesses to track and measure key metrics of their Facebook business page through insightful visuals.

Vaizle is a powerful Facebook analytics tool that provides businesses and marketers with the ability to track their Facebook page’s performance and engagement in real time. In fact, users can monitor and analyze their page’s key metrics, such as post reach, engagement, and follower growth. 

Vaizle’s user-friendly interface and comprehensive reporting features make it an essential tool for businesses looking to improve their Facebook marketing strategy and increase their social media ROI.

Price: $29 – $299/month

16. Unmetric

Use Unmetric to guide your growth strategy through its reporting and historical analysis features.

Containing Facebook Insights data, it emails you Excel and PowerPoint reports based on the frequency you set. The metrics can be up to four years old, that help you determine how well past strategies worked for you and your competitors.

Unmetric also separates paid from organic numbers when analyzing posts for standard metrics such as engagement.

Price: Starts at $1,000 per month

17. Whatagraph

Gather all your social media data with Whatagraph’s Facebook reporting tool.

Built for marketing agencies and in-house marketers, Whatagraph saves your time by quickly creating streamlined Facebook reports or dashboards instead of building them from scratch. It even measures your Facebook strategy success, collects all your critical KPIs, and monitors your campaign performance.

Price: From $199 per month

The Final Verdict About These Facebook Analytics Tools

Some platforms should appeal to you, but the choice ultimately depends on:

• Getting features that help grow your Facebook footprint
• Measuring the metrics you value
• Staying within your budget
• Receiving a positive user experience

Use this list of 17 Facebook analytics tools as your guide to, at the very least, simplify the research and decision processes.

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Facebook, Twitter, Instagram, and YouTube.

The post Top 17 Facebook Analytics Tools To Measure Page Performance appeared first on Keyhole.

Could it be because you don’t understand it? Or perhaps you don’t know how to set it up in the first place.

Maybe you don’t see why you should be using another Facebook analytics tool. You have Facebook Insights anyway. 

We totally get it.

But, here’s the thing.

You’re missing out on the huge potential to make your ads more successful and reduce your ad spend, or even make what you’re currently spending bring you more value. 

The truth is, Facebook Analytics will completely change the way you do business.

While Facebook Insights does a fairly good job to help you understand the value of your Facebook Page, Facebook Analytics goes a step further to measure actions taken in the News Feed and how they affect actions on company websites, apps, and brick-and-mortar stores.

No more need for a handful of different analytics tools to monitor your Facebook Page, websites, and apps. Now you can access all that data on one dashboard. 

Still, feeling doubtful? We’ve prepared this guide to help you understand why you need Facebook Analytics in your life and how to master this powerful tool.

Read on. 

What is Facebook Analytics?

Facebook Analytics is the updated social media reporting tool that groups together all your Facebook pages, pixels, and apps to give you a complete picture of how users interact with these platforms over time. 

For instance, you can see how audiences on your Facebook page and Facebook pixel overlap or connect.

In other words, you get to see how your Facebook audiences interact with your website as well as how your website audiences interact with your Facebook Page. This is because Facebook Pixel is a core component of Facebook Analytics. 

Facebook Analytics makes it easy for marketers to track the results from organic and paid ads across multiple devices and sessions. It makes monitoring and reporting very easy, which means it can also come in handy while building a Facebook marketing campaign.. 

And here’s the best part; it’s FREE!

All you need is a Facebook page and pixel. 

Facebook Insights vs. Facebook Analytics

You’re probably already familiar with Facebook Insights which give you a report on your Facebook Page performance in terms of engagement and audience demographics. 

Facebook Insights and Facebook Analytics, though both analytics tools are completely different. 

Facebook Insights is just for your page and lives within your Facebook Page, whereas Analytics is mainly for paid ads and lives within your Facebook ad account. 

Facebook Analytics gathers micro-level data from your Facebook Page and Facebook Pixel to show you how someone interacts with your page and website over time. 

So for instance, you can see how many people commented on your Facebook post, viewed your landing page, and then made a purchase. 

Facebook Insights, on the other hand, relates to Facebook Page reach, post’s performance, and other micro-level statistics confined to your Facebook Page.

How to Use Facebook Analytics

For most marketers, the hardest part of using Analytics is setting it up. But worry not, we’ll take you step-by-step, and you’ll be a pro by the end of this guide. 

If you’re already using Business Manager, you’re already one step ahead. 

To get started, head over to your Business Manager account. Then navigate to the Analyse & Report Menu and select Insights:

Please note that for your Analytics dashboard to work, you need to install the Facebook Pixel. Facebook Pixel shows you who gets to your website by interacting with your Facebook content.

It allows you to see how your Facebook ads drive visitors to your website and what those visitors do when they get to your website. 

This information is important because it enables you to measure visitor engagement. 

You are also able to compare the number of leads you get versus the cost of the ads for that page, so you’re aware of how much it costs you to acquire a lead. It also grants you the ability to see what call-to-action buttons attract your visitors the most so you can use them more. 

The Pixel will also show you the shopping cart activity. Are people leaving items in their carts or completing the purchase process?

To find The Facebook Pixel, go to Ads Manager and click on “Pixels”. The installation process is simple, and Facebook walks you through each step required. 

Once you install the Pixel, give it time to run. Then, your dashboard will populate with your analytics data.

At the top of your dashboard, you’ll see the number of new users, unique users, and your retention rate ie. the percentage of people who return to your site. 

You can see the number of active users you’ve had in the last 24 hours and your best traffic sources under Growth Metrics.

Another important step after creating your Pixel is to customize your Event Source Group (ESG). This allows you to see analytics from all your assets (Pages, websites, and apps). 

To create your event source group, choose the option in the top right-hand corner:

Next, name your event source group and choose the apps, pixels, and pages you want to be included in your reports. Follow the setup as mentioned. Now, your dashboard will be all set up.

Using Your Dashboard

No matter how amazing your campaign is, you need to analyze your Facebook ad performance so that you’re fully aware of how it’s performing and what needs to be improved. 

Facebook Analytics is the holy grail of advertising on Facebook. The tool will present you with loads of data from your ads. 

To get the most out of Facebook Analytics, there are three main components that you must fully understand.

Let’s take a closer look.

1. Funnel Analysis

The first important insight available in the Facebook Analytics tool is Funnels. 

To see the Funnels dashboard,

• Click Funnels on the left side of the Facebook Analytics page.
• Then click on the ‘Create Funnel’ button.
• As you add a funnel step, a drop-down menu will give you options including conversations, messages sent, page views, post reactions, add to cart, etc. You can add all the options you think are relevant to you. 
• For the Funnels dashboard to work, you need to make sure your Facebook events are set up properly in Pixels. 

Add all the relevant events. 

Why are Funnels so important?

With this feature, you are able to track your users’ journey from the moment they first interact with your asset until they reach your desired end goal. 

For instance, you can track a user from the moment they like your business page, like a post, click on a link, visit your website, add an item to their cart and finally make a purchase. 

Let’s take an example to understand this better:

For this business, 36.9% of the people that commented on their Facebook page went on to view their website. 10.5% of these then purchased their product. So 3.9% of people that commented decided to buy from the site.

Reports from Funnels will help prove the value of engagement on your Facebook page because you’re able to tell if comments and likes on your Facebook page result in users going to your website and ultimately converting.

You can take advantage of what is working within your funnel. 

Say the more people view your Facebook Page, the more they purchase. You can then create an ad to purposefully increase your page views. 

On the other hand, if you have many people visiting your page, but very few of them are adding your product to their shopping cart, then something is missing.

You need to give them an incentive to add items to the cart such as discount codes, personalized product offers, etc. You’re also able to see at what point in the funnel are people dropping off. 

Are they not clicking on your links? Maybe you need a better call-to-action. 

Or perhaps they’re leaving immediately after landing on your website. If so, you may need to reassess your landing page content. If they drop off after they add the item to the cart, you can create a follow-up email sequence to find out why that’s the case.

2. Customer Lifetime Value Analysis

The second powerful report on Facebook Analytics is Customer Lifetime Value.

To set it up, select Lifetime Value from the left-hand menu, then decide whether to include All Users (anyone that interacted with you) or Paying Users (only those that made a purchase).

Why is Customer Lifetime Value important?

Facebook changed its system and now users see more content from friends and groups and less content from pages. This means that you need to use ads to get more people to see your content in their feeds. 

This has made the ad space very competitive and now costs more to acquire leads. 

Each lead needs to be of high value for you to get a high return on investment.  You want each customer you acquire to engage on the long-term with your brand. 

You also want to focus on warm leads and not just cold leads because warm leads are more likely to convert into customers. Most businesses tend to concentrate on new customers and forget existing customers.

A customer may have bought a product from you, but that doesn’t mean their journey ends there. They are still useful to your business. There are many ways to increase a customer’s lifetime value to your business.

By looking at reports generated by Customer Lifetime Value, you can see how much a customer is worth to you over the course of several months.

With this feature, you can see how Customer Lifetime Value corresponds to changes you make in targeted ads, promotions, and so on. Not everyone who sees your ad will become a customer immediately. 

Some people may want to interact with your brand several times before they make any purchase. Customer Lifetime Value allows you to see how a user’s value increases over time. 

With this data at hand, you’re able to tell which users to spend more ad money and effort on because they will bring more value to your business. 

3. Revenue

The third very important Facebook Analytics insight is Revenue. 

To set it up, choose a date range and then click on the Revenue option from the menu.

The revenue report is quite great for Facebook audience insights. You can see the number of people who make a purchase and their age and gender breakdown. 

This helps you understand the people who are making the most purchases, therefore, helping you to make your Facebook ads even more targeted. This way, you are able to make the most out of your ad spend. 

No dollars end up going to waste. 

Create Custom Dashboards

Facebook Analytics allows you to create a customized dashboard so that you can slice and dice your data in all sorts of ways and go as specific or in-depth as you want. 

For instance, you can create a dashboard that compares specific events, specific groups of users (by age, gender, lifestyle, interests, etc.), different segments of users, etc.

You can also segment your reports into custom time windows, such as days, weeks, or months. Custom dashboards allow you to create well-targeted marketing campaigns so that you can achieve your desired goals. 

To create custom dashboards, use the pin option in the top right-hand corner to pin a report and save it to a chosen dashboard.

Use Facebook Analytics Data to Inform Your Marketing Campaigns

Data is useless if you don’t use it. 

You will only get real value from Facebook Analytics if you use the data you generate to make informed decisions for your business. The beauty of data is that it shows you what is working and how to keep it working. It also shows you what is not working and how to turn it around. 

A Facebook ad campaign may not bring you the conversion success you were hoping for. With Analytics, you are able to tell why that’s the case and what you can do to improve the ad campaign. 

You can also use Analytics to retarget people who may not have been convinced to become customers the first time around. You can do so by addressing the issues that stopped them from becoming customers and then retargeting them with another campaign. 

You also get to see which assets are working the best for you. For instance, most people may be converting after messaging you on Facebook and getting a response. 

Then, you can maximize on this by using Messenger chatbots to automatically engage people who like your page. 

Data is a marketer’s gold mine and it can be the difference between a successful brand and an unsuccessful one.

That’s why clever marketers will use Facebook Analytics and other useful social media analytics tools such as Keyhole to monitor their campaigns.

Take time to explore and understand Facebook Analytics, examine your reports in detail and see your marketing campaigns reach heights you’ve never seen before! 

We’ve also taken the time to build out an infographic that you can quickly refer back to – if you ever need to quickly glance at information on Facebook Analytics, here it is:

Let Keyhole Empower Your Facebook Analytics

In case you don’t know, Keyhole is a real-time conversation tracker that provides social media, keyword, and hashtag analytics for Facebook, Twitter, Instagram, and other platforms. While Facebook insights only reveal metrics of your brand, Keyhole presents you with detailed analytics reports for any business page. 

• Track any public page
• Spy on your competitors and analyze their performance 
• Monitor Facebook hashtags and keywords
• Know how your audience feels with sentiment analysis
• Use personalized recommendations to grow engagement and follower count
• Create custom reports with vital metrics

The best part is the tool isn’t just limited to Facebook. You can also find profiles from top social media platforms and get detailed, actionable insights. Get started for free and scale your presence on social today!

Related Articles:

10 Facebook Metrics For Brands And Businesses To Prioritize [+ Tips To Grow Them!]

Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

The post Facebook Analytics Guide 2024: How To Analyze & Use Your FB Data appeared first on Keyhole.

With fake followers costing brands an estimated 1 billion dollars, gone are the days of blindly paying influencers money for the sake of vanity metrics.

This means that it is more important than ever to set goal-oriented influencer KPIs. Even before you decide on an influencer, ensure that you have the right tools to track them.

KPIs can be based on industry benchmarks or results from past campaigns. Like any other marketing campaign, measuring your return on investment (ROI) will determine success.

Why do you need influencer KPIs?

Here are some top influencer marketing KPIs to analyze to help you quantify your campaign’s ROI so that you can expand your budget as your efforts succeed.

1. Influencer analysis

If we compare influencer marketing to paid social advertising, each influencer is similar to an ad unit. Influencers should not be considered programmable ad units by any means. But the most important KPI to measure just might be those of the influencers you wish to engage with. These will be critical for strategic influencer identification.

Thus, deciding on an influencer isn’t just about follower count. There are several factors to consider including follower demographics, average engagement rate (comments, likes, follows), frequency of posts, and frequency of publishing content that’s relevant to your brand.

Professional influencers usually have these numbers ready upon request. Make sure to gather as much data from all your top influencers of choice. From there, you can determine who can deliver the best results.

Of course, you want to partner with someone who is a thought leader in your industry. Because no matter how good the numbers seem, if your audiences don’t match, then you won’t see a return on investment.

Cookware brand, Great Jones, found a perfect partner in Claire Saffitz, a professional pastry chef and Youtube personality. Aside from posting images of Claire using Great Jones products, the campaign included a virtual baking class and a feature on their website.

This is an example of a spot-on audience match. Great Jones targets millennials who might find brands like All-Clad and Le Creuset out of reach — the same millennials who are likely to be familiar with Claire thanks to her (now defunct) YouTube show, Gourmet Makes.

2. Brand awareness 

One of the top reasons brands partner with influencers is for brand awareness. Before expecting customers and sales, the first thing you want to do is get your name out there, and one of the best ways to accomplish that is through an influencer marketing program. If the primary objective of your influencer marketing strategy is geared toward brand awareness, these are the KPIs to keep track of:

Audience Growth – Audience growth or follower count is a strong indication of brand awareness. You can choose from a number of third-party apps to measure your follower growth during your campaign period. After the campaign ends, you can also check your mutual followers by visiting your influencer’s profile, tapping on “Followers” then on “Mutual”. This is more or less the number of followers you gained from the partnership. For a more accurate number, don’t forget to view your mutual followers before the campaign begins.

Impressions & Reach – One of the advantages of partnering with influencers is their large audience base. This is your opportunity to reach an audience you otherwise wouldn’t have access to. Instagram defines “impressions” as the number of times a single user has seen your post, while “reach” is the total number of unique users who have seen a particular post. All these data can be accessed through Instagram Insights, which is available to all Instagram Business accounts.

Brand name & Hashtag Mentions – How many times was your brand name or campaign hashtag mentioned during the campaign period? Mentions are a strong indication that your campaign is working. For real-time tracking of hashtags and mentions, you can use Keyhole.

3. Social engagement

Engagement is one of the most important KPIs to track in order to determine the performance of your influencer marketing campaign. On Instagram, engagement is measured by the number of likes and comments on your campaign post or story/video views.

While likes are easily countable and a sign of approval, comments are a clearer indication of active engagement. Comments show that your content left an impact, whether good or bad, this is a great starting point for community building.

You may see that your follower count has increased after running a campaign but engagement remained low. This may be a sign of a mismatch between your audience and the content you’re producing.

Keyhole has a great resource on how to calculate engagement rates. The most basic and manual formula would be to divide your total number of engagements (likes + comments) by your follower count, then multiply that number by 100.

4. Click-through-rate

Click-Through-Rate or CTR measures the number of times a potential customer clicks on a particular link. If you’re running an influencer marketing campaign, you can assign custom links with tools like Google Campaign Manager. So, use custom links assigned to each of your influencers to help you track their individual performances. You can also create custom links for Instagram Stories, ads, and bios to find out which works best.

Tracking your CTRs is extremely important. A low CTR shows that users aren’t landing on your website, which could mean a weak call-to-action or wrong targeting. A high CTR means you have more eyeballs on your website, bringing your audience lower into the sales funnel.

If CTR rate is low, one reason could be the result of bad design. If you’re running a campaign on Instagram or in any social media platform, great visuals go a long way. To help you create eye-catching campaign creatives, use apps.

Choose from a selection of fonts and filters to make your calls-to-action pop or play with vintage film overlays to add flair.

5. Referral traffic

Referral traffic is the number of people who land on your page from a specific link. CTR and Referral traffic are the same in a sense that you can track them through customized links or UTM parameters.

Referral marketing campaigns using influencers are usually run by e-commerce brands to encourage followers to shop with a special discount code or landing page. In this case, referral traffic can be measured by the number of times an item was purchased using the special code or page.

Content creator, Camie Juan (@camiejuan) invites her followers to click on the link on her YouTube to enjoy a special discount on Glossier products.

The link leads to a customized Glossier landing page called a “Glossier Rep Page”. The skincare brand partners with multiple influencers who usually advertise their Rep Pages on their personal profiles. Influencers themselves can track the performance of their pages as they receive a commission per sale made.

6. Sales

Naturally, any brand’s ultimate goal is to make a sale. You want to find the conversion rates when your influencer program is geared towards sales. How much of your website traffic converted into paying customers? I

Also, when the goal is customer acquisition measure in downloads, subscriptions, or sign-ups. From there you can calculate your cost per acquisition.

Influencer KPIs per influencer

At the end of your campaign, it is critical to assess how each of your chosen influencers contributed to your campaign KPIs. In essence, everything in marketing is about A/B testing, including those influencers who you work with, so that you can ascertain your high-performing influencers and know who to engage with for your future campaigns.

That is, metrics such as unique links , engagements, and number of referrals can show performance per influencer. Hiring an influencer is not a sure-fire way to hit targets, like any other marketing effort, it may take some trial and error to attain success.

So, don’t be afraid to try it out with different influencers and see who works best with your brand.

Is your influencer marketing program a success? 

Once all is done, look back at your objectives for collaborating with influencers. Were you able to reach your target KPIs?

It is crucial to go back to your original goals to help you zoom in on the relevant metrics. Don’t make the mistake of having too many target KPIs to begin with. A program should be focused in order to get the best results.

Look at how much you spent versus how much you gained. Compare the results to other marketing campaigns on different channels. This will give you an idea whether your campaign was a success or not.

Don’t forget: You can continue assessing the success of your influencer engagement by repurposing content as an organic post on your socials or website. Aside from testing organic response, it is also a great way to maximize your partnership and get your ROI.

Author Details

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches digital marketing at Rutgers Business School and the Irish Management Institute. He is also the author of four sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence.

About Keyhole

Keyhole helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates into over $7,000 saved every year.

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How To Calculate Engagement Rate In 2024 + Free Tool Included

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The post 6 Influencer KPIs to Track for Every Campaign appeared first on Keyhole.