Are you still not leveraging the platform’s potential? Given its high level of engagement, it may be time to.

In this article, we’ll explore the different types of videos you can create, how to get started, and best practices.

Getting started on TikTok

Download the app and set up an account to begin your TikTok journey. TikTok is available on both the App Store and Google Play Store.

Once you’ve downloaded it, sign up using your email address, phone number, or social media account like Facebook or X (Twitter). After signing up, you must create a username and set up your profile.

TikTok offers a range of features that make it engaging and easy to use. You can create and share short videos with music, filters, and effects. The platform allows you to follow other users, like and comment on their posts, and participate in trends and challenges. 

Through TikTok’s algorithm, you’ll receive personalized content and recommendations based on your activity, which will help you discover new creators and engage with the broader community.

Read More: The Top 10 TikTok Trends For 2024

10 Types of TikTok videos

TikTok offers a wide range of video formats that keep users engaged and entertained. From pre-recorded clips to interactive live streams, you can leverage TikTok’s dynamic features to share different kinds of content and connect with your audience.

1. Live videos

Live videos allow you to connect with your audience in real time, offering a more interactive and spontaneous experience. These streams range from Q&A sessions to live performances or behind-the-scenes looks at your day.

TikTok’s “LIVE Gifts” feature also allows you to send virtual gifts, which can monetize your streams while strengthening your connections with your followers.

For example, this LIVE creator uses the platform to advertise products on the TikTok Shop. When a viewer clicks the link to the product and purchases it, the creator gets a commission. 

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2. Dance videos

Dance videos are one of TikTok’s most iconic and recognizable forms of content. Many users participate in viral dance challenges, often set to trending songs, where they learn and perform short, choreographed routines.

These videos can quickly gain traction and spread across the platform, with both everyday users and influencers participating.

Dance videos also drive significant engagement. For example, the hashtag, #Dance has over 500 billion views. This shows just how influential and widespread this content is on the platform. Plus, many songs have gained global popularity due to their association with viral TikTok dances.

For example, with the “Blinding Lights” challenge, users recreate a high-energy routine set to the Weeknd’s hit song. ‘

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3. Lip-sync videos

Lip-sync videos are another popular TikTok staple. In these, users perform short segments of popular songs, movie quotes, or comedic audio clips by miming along with the original sound. In fact, lip-syncing has been a core feature since TikTok’s early days (when it was still known as Musical.ly). 

These videos are often creative, with users adding their own personalities, expressions, and effects to the audio to make it stand out. 

A notable example is the viral lip-syncing to the song “Astronaut in the Ocean” by Masked Wolf, which became a TikTok sensation. 

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4. Collab videos

Collaboration, or collab, videos are popular on TikTok. Two or more creators come together to produce shared content, either in person or virtually.

TikTok’s duet and stitch features make it easy for creators to respond to or build on another user’s video, even if they are not in the same location. 

These collabors often feature creators adding their own twists to a video, such as finishing each other’s sentences, reacting to content, or participating in challenges together. 

A famous example is the duet trend, where users add their own harmonies to popular songs or complete dances side-by-side. 

For example, one popular collab features Nathan Evans’ sea shanty, “Wellerman,” which went viral as users added their own vocal parts, creating a massive online sing-along.

Check out this hilarious one with Kermit the Frog.

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TikTok collaborations drive high engagement, allowing for creative partnerships and cross-promotion. 

These videos boost visibility and foster a sense of community by encouraging interaction and participation across the platform.

5. Challenge videos

Challenge videos are one of TikTok’s most engaging and viral forms of content. These challenges usually involve a specific theme or task, such as learning a dance routine, lip-syncing to a trending song, or completing a fun or humorous activity. 

TikTok challenges tend to take off due to their simple, replicable nature. Users can easily participate, spread the trend, and adapt it. 

One example is the “Rock, Paper, Scissors Food Challenge.” The winner gets to start eating the food. The loser has to go for a short run. 

Because the challenge is fun and competitive, it has garnered millions of views across the platform.

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6. Trending hashtag videos

Trending hashtag videos are a core element of TikTok, which allows users to discover and participate in popular content by following specific hashtags. These hashtags often relate to viral challenges, themes, or movements. They encourage user-generated content (UGC) as creators share videos under a shared tag.

The #DontRushChallenge, where users transformed their appearance by passing a makeup brush or other object across the screen to create a seamless transition between participants. The trend gained lots of traction, with millions of users worldwide adding their unique spin to the challenge.

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7. Cute animal videos

Cute animal videos are a highly popular and beloved category on TikTok. They appeal to users with their heartwarming and often humorous content. 

These videos feature pets and wildlife performing adorable actions, from playful kittens to clever dogs or unusual animal friendships.

Here are some other examples of popular cute animal videos on TikTok:

• “Puppy pile” videos: Videos featuring multiple puppies cuddling or playing together
• “Cat reacts to cucumber”: Cats comically react to cucumbers placed behind them while they’re eating or resting
• Funny pet costumes: Pets dressed in hilarious consumers, such as dogs in superhero outfits or cats in dinosaur suits
• Tiny animal challenges: Small pets, like hamsters or guinea pigs, navigating tiny obstacle courses or eating small treats

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8. Tutorial videos

Tutorial videos on TikTok are educational and instructional content that aim to teach viewers how to perform specific tasks or learn new skills.

These videos cover a wide variety of topics, including makeup application, cooking recipes, DIY crafts, and fitness routines. TikTok’s short format encourages concise and engaging tutorials. They often use quick cuts, overlays, and text to enhance understanding.

For example, makeup tutorial videos feature beauty influencers demonstrating techniques for creating various looks, from everyday makeup to dramatic transformations.

Another example is cooking tutorials, such as the “One-Pan Dinners” trend, where users share simple, quick recipes that require minimal cleanup.

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9. Behind-the-scenes videos

Behind-the-scenes (BTS) videos on TikTok give viewers a glimpse into the process of creating content, products, or events. These videos show the effort, preparation, and fun involved in making something happen. 

This could include a music video, a photo shoot, or a daily work routine. BTS content does so well on the platform because of its transparency and the authentic, unfiltered look it provides into the lives of creators and professionals.

Below, you can see a screenshot of a behind-the-scenes TikTok video for the recent film “M3GAN”.

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10. Duets and stitches videos

Duet and Stitch videos are interactive features on TikTok that allow users to collaborate with or respond to other users’ content. 

With Duets, you can create a split-screen video alongside another user’s video. The Stitch feature, on the other hand, allows you to clip and integrate up to five seconds of another user’s video into your own. 

The video below shows a creator using the Stitch feature to share her experience of getting a cat for free from a gas station, compared to the original video of a woman paying $900 for her cat.

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How to make a TikTok video

Creating a TikTok video can be pretty simple once you get used to the app’s features. Then, you can dive into creating content. Whether you’re showcasing a new dance, sharing a tutorial, engaging with trending challenges, or promoting your business, TikTok offers a dynamic environment for virtually any need.

Create a TikTok account

Download the TikTok app, sign up, and customize your account settings. Once you’re logged in, explore the platform’s various features.

Record a video

To record your TikTok, grab your smartphone or camera. Make sure you have good lighting and a stable surface to capture clear, high-quality footage.

Choose a suitable location that complements your content and offers the best possible lighting conditions. Frame the short to ensure your subject is well-positioned and centered. 

Check the audio quality to ensure clear sound, and then press the record button to start capturing your video. 

How to edit a video

Use video editing software to perfect your footage. Adobe Premiere Pro or Final Cut Pro are great options.

1. Open your video editing software. Import your video files by selecting “import” from the File menu or graffing the files directly into the media library.
2. Set up a new project and configure your settings, such as resolution and frame rate, to match your video files.
3. Drag your video files onto the timeline> Use the cutting tool to trim unwanted sections and rearrange clips by dragging them to the desired positions on the timeline.
4. Apply transitions between clips to create smooth changes. Explore the effects panel to add visual or audio effects to enhance your video. Drag and drop effects onto clips as needed.
5. Adjust the audio track on the timeline to balance audio levels. Use the audio mixer or effects panel to enhance sound quality or add background music.
6. Once you’re satisfied with your edits, export the final video by selecting “Export” from the File menu. Choose the appropriate file format and settings based on your intended platform or use, and then save the file to your desired location.

How to use a post scheduler

A post scheduler is a tool for managing and automating social media posting. It allows you to save time and maintain a consistent posting schedule across various platforms. 

Scheduling posts in advance ensures timely updates and maximizes your content’s reach without needing constant manual posting.

Some key features of post schedulers include compatibility with various social media platforms, flexible scheduling options, and analytics and performance tracking.

Develop a content calendar to get the most out of your post-scheduler tool. This will help you plan and organize your posts. That way, you can ensure a mix of engaging and relevant content tailored to your audience.

Also, regularly interact with your audience by responding to comments and messages.

Use the analytics features to track the performance of your posts, analyze engagement data, and make informed decisions to improve your social media strategy.

Become a TikTok master with Keyhole

If you’re looking for ways to quickly build a name for yourself and generate potential viral videos, TikTok is your platform.

There are so many types of videos you can create. So, there’s a good chance you’ll easily find your niche.

Use the steps discussed in this article to begin your content creation journey. 

Create a content calendar and monitor your analytics for maximum results. If you ever need help, book your free Keyhole demo today.

Author bio

Guillaume is a digital marketer focused on handling the outreach strategy at uSERP and content management at Wordable. Outside of work, he enjoys his expat life in sunny Mexico, reading books, wandering around, and catching the latest shows on TV.

The post How To Make A TikTok Video That Gets Noticed: 10 Tips And Tricks To Try Today appeared first on Keyhole.

Millions of businesses are leveraging Facebook advertising to reach new audiences. However, Facebook advertising is more than creating an ad and hoping for the best.

You need the right strategy—one that works for your business and audience.

Here, we explore top strategies to help you achieve long-term success on the big Meta.

Using Facebook Ads Manager: Pros and cons

Facebook Ads Manager is a powerful tool for reaching a broad and diverse audience. Below, we explore some key advantages and potential drawbacks of using it for your advertising needs.

Pro: Targeted reach

Facebook Ads Manager excels at helping businesses precisely target their audience. It offers options to filter by demographics, interests, and behaviors, allowing businesses to tailor their ads to reach the most relevant and engaged users. 

These people are most likely to interact with your brand and, hopefully, purchase from you. This can lead to higher conversion rates and ROI.

Con: Only reach Facebook users

One limitation of Facebook Ads Manager is that it only reaches users who are active on Facebook. So, this can be a significant drawback if your business’s target audience isn’t heavily present on the platform. 

While Facebook has a vast user base, it’s more beneficial to use channels where your ideal audience spends the most time.

Pro: High user engagement

Facebook Ads benefit from the platform’s high user engagement. As of Q4 2023, Facebook boasted 3.065 billion monthly active users.

And users spend an average of 33 minutes per day on the app. That’s more than any other social media platform. 

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Over half an hour on Facebook is enough time for users to see and interact with your ad. This means increased brand awareness, more clicks, and higher conversion rates.

Plus, the average click-through rate for Facebook Ads across all industries is 1.51%. That’s a lot higher than many other online advertising platforms.

Con: Complicated ad management

Facebook Ads Manager offers a wide range of features. Because of this, its interface can be complex and challenging to navigate, especially if you’re new to digital advertising. 

This means you’ll need a deep understanding of the various capabilities, such as audience segmentation, bidding strategies, and performance analytics, which can be overwhelming.

But if you don’t take the time to understand these features before you get started, you likely won’t get the most out of your Facebook Ads campaigns.

Pro: Cost-effective

Facebook Ads are often more cost-effective than Google Ads. The average cost-per-click (CPC) on Facebook is typically around $0.97. On the other hand, the average CPC in Google Ads across all industries is around $2.69 for Search.

That’s a pretty sizable difference, which means you’re likely to reach a larger audience or generate more clicks for less money if you choose Facebook for advertising.

For example, let’s say you spend $100 on Facebook Ads and get over 100 clicks. Spending the same amount of money on Google Ads might only result in about 37 clicks. 

Con: Competitive

Facebook Ads can be highly competitive, especially in popular industries where lots of businesses are vying for the same audience’s attention. 

This intense competition can drive up costs, especially for placing ads in desirable locations, such as users’ news feeds. 

This competition can be challenging if you’re a small or niche business with a limited budget. You might struggle to outbid larger companies with more resources. So, you could find yourself having a hard time gaining the visibility you need to stand out.

Read More: How To Create A Monthly Facebook Analytics Report + Free Template

7 Advanced tips for managing Facebook ads

Like with any other marketing strategy, Facebook Ads isn’t perfect. But it’s possible to maximize its potential and results. Below, we explore how to leverage Facebook Ads to increase your chances of success.

1. Use Facebook’s dynamic features

Facebook offers features that allow advertisers to create highly personalized and targeted ad experiences.

Dynamic Ads, for example, automatically show users the most relevant products based on their previous interactions with your website or app.

Users are more likely to respond to ads that resonate with their needs and preferences. 

This Dynamic Ad by Children’s Place likely appears on a user’s feed after they visit the Children’s Place website or make a purchase.

2. Do split testing

A/B testing allows you to create two or more versions of an ad, each with a slight variation. This might include different headlines, images,  or calls to action (CTAs). Then, you run those ads at the same time to see which performs better.

Testing these variations can help you identify which elements resonate most with your audience. This will allow you to create more effective ads and refine your campaigns. 

Follow these steps to set up A/B testing in Facebook Ads Manager:

• Go to Ads Manager. You’ll see all your available ad campaigns once you’re on your Ads Manager page.
• You can use an existing campaign, ad set, or ad as a template for your test.
• Click on A/B Test in the Ads Manager toolbar.

Make a Copy of This Ad

• Choose whether to duplicate the selected ad or ad set. Change the variable you want to test in the new version (e.g., ad copy, image)
• Select the Ad Set to copy.
• Name your A/B test and decide how you want to determine the winner (e.g., based on conversions or click-through rate). You can also add additional metrics.
• Set the start and end dates for your test. Make sure it covers the duration of your ad campaigns for reliable results.
• Click Duplicate Ad Set, create a name for your new Ad Set, and follow the on-screen instructions to finalize.

Pick Another Existing Ad

• Choose if you want to compare campaigns or ad sets and follow the instructions.
• Enter the name for your A/B test and decide on the criteria for determining the winner. Add any additional metrics as needed. 
• Set the start and end dates for the test.
• Review and adjust options, then select Publish Test to start the test.

3. Set up automated rules

Facebook’s automated rules allow you to manage your ad campaigns more efficiently by automating routine tasks and controlling costs.

You set specific conditions under which Facebook will take action automatically. This includes adjusting budgets or pausing underperforming ads.

To set up automated alerts:

• Log in to Meta Ads Manager, where you can manage your campaigns, ad sets, or ads.
• Check the box next to the campaign, ad set, or ad you want to apply a rule to.
• Click on the Rules dropdown menu and select Create a new rule. 
• In the new window, select the type of rule you want.
  • Custom Rule: Build a rule by defining specific conditions and actions.
  • Reduce Auction Overlap: Automatically prevent ad sets from competing against each other.
  • Reduce Audience Fragmentation: Help ad sets use their budgets more effectively by combining audiences.
• Click Next and, if using a Custom Rule, name your rule and select the campaigns or ad sets it will apply to. 
• Choose the action you want to rule to take when conditions are met.
• Choose the type of notification you want to receive, such as Meta notifications or email alerts.
• Click Create to activate your role.

4. Select audiences to “exclude”

Excluding specific audiences in Facebook Ads Manager can help you narrow your target audience and optimize your ad spend.

When you exclude groups that are less relevant to your campaign goals, you can focus your budget on leads who are more likely to engage with your ads and convert.

5. Utilize lookalikes

With lookalike audiences in Facebook Ads Manager, you can expand your reach by targeting new users who share similar characteristics with your existing customers. Facebook analyzes the traits and behaviors of your current audience and identifies new potential customers who resemble them.

According to research, 1-2% lookalike audiences drive the best cost-per-acquisition (CPA) performance. Anything higher than that could lead you to target audiences that are too different from your current ideal audience.

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6. Create a Facebook Ads sales funnel

A Facebook Ads sales funnel guides potential customers through their journey from first learning about your brand to making a purchase and beyond. 

So, set up targeted ad campaigns tailored to each stage of the funnel to nurture leads and drive conversions.

Here’s a breakdown of how to create a Facebook Ads sales funnel:

1. Map out the funnel stages

• Awareness: Introduce potential customers to your brand.
• Consideration: Provide more information and engage users who are interested.
• Conversion: Encourage users to make a purchase.
• Retention: Keep existing customers engaged and encourage repeat purchases.

2. Create ad campaigns for each stage.

• Awareness: The goal is to increase brand visibility and attract new prospects. Use video ads, image ads, or carousel ads to showcase your brand’s unique value and introduce your products or services. Use broad targeting to reach new audiences. Use demographics, interests, and geographic targeting to find potential customers who may not yet be familiar with your brand.

• Consideration: Engage users who have shown initial interest and provide them with more information. Use lead generation ads, carousel ads, or engagement ads that offer detailed insights, customer testimonials, or product comparisons. Refine targeting to include users who have engaged with your awareness ads or visited your website. Use custom audiences and retargeting to reach these users.

• Conversion: Convert interested prospects into customers. Use dynamic ads, retargeting ads, or offer ads that encourage immediate action, such as making a purchase or signing up for a service. Include strong CTAs and any relevant promotions or discounts. Focus on users who have interacted with your previous ads or visited your product pages. Use custom and lookalike audiences to target users with high purchase intent. To ensure accurate measurement of your ads’ effectiveness, set up Facebook Ads conversion tracking. This allows you to track key actions like purchases, sign-ups, or downloads, providing valuable insights into the performance of your funnel.

• Retention: Maintain customer engagement and promote repeat purchases. Use remarketing ads, loyalty program promotions, or upsell ads to keep customers engaged and incentivize repeat business. Target existing customers or those who have recently made a purchase. Use custom audiences to reach users who have previously interacted with your brand.

7. Find your best bidding strategy

The right bidding strategy allows you to achieve your specific campaign goals—whether that’s driving conversions, increasing brand awareness, or maximizing engagement—without overspending.

The biggest benefits of an effective bidding strategy are optimized ad performance, increased ROI, cost control, better audience targeting, and scalability.

Build on your Facebook Ads best practices

In this article, we talked about the essential strategies for optimizing your Facebook Ads campaigns.

Understanding how to manage your ads ensures you reach the right audience, maximize engagement, and control costs.

With these tips under your belt, you can enhance your ad performance and ROI.

Not sure where to start? Book your demo of Keyhole today and gain deeper insights, better analytics, and powerful tools to elevate your social media strategy.

Author bio

Guillaume is a digital marketer focused on handling the outreach strategy at uSERP and content management at Wordable. Outside of work, he enjoys his expat life in sunny Mexico, reading books, wandering around, and catching the latest shows on TV.

The post Facebook Ad Manager: 7 Advanced Strategies For Optimizing Your Facebook Campaigns appeared first on Keyhole.

Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel. But they are particularly important if your brand is active on social media platforms like Facebook.

On Facebook, things can change very fast. A campaign can take off and spread like wildfire, and if you’re on the ball enough to leap on the opportunity your brand can get an enormous boost in a very short amount of time. On the other hand, if you go viral for the wrong reasons and aren’t quick enough to put out the fire, your brand reputation could take a beating.

But how can you monitor your Facebook to the best effect? While Facebook will do a certain amount for you, you can’t rely on it to prod you every time something needs your attention, and its analytics aren’t as granular as you might need.

Luckily, there are plenty of social media monitoring tools out there that can help you to keep a close eye on activity on and around your Facebook. Here, we’ll take you through five of the best tools for monitoring your Facebook.

What should you look for in a social media monitoring tool?

Before you pick a Facebook monitoring tool, think hard about what you need. There are many kinds of social media monitoring tools, all of which have a range of features and capabilities.

Think about which of these tools would be most useful for you, and pick a platform that features them:

• Social listening tools: These track brand mentions and analyze sentiment around brand chatter to give you insight into what people are saying about you and where they’re saying it.
• Audience insights: Audience insight tools will give you detailed information on your audience, including demographic, behavioral, geographic, and psychographic data.
• Customizable dashboards: These allow you to format and display the information you need in a way that suits you.
• Trend identification: Trend identification tools pick up on burgeoning trends quickly, allowing you to capitalize on useful Facebook trends.
• Customizable reports: These are very useful when presenting information to colleagues and stakeholders.
• Content creation/posting capabilities: Some social media monitoring tools also stray into social media management. You can use these platforms to schedule posts, engage with followers, and even create content for your Facebook page all within one platform. Remember to SEO optimize your social media content, too, and make sure it aligns with your goals by regularly auditing it with audit SEO SaaS tools.

The 5 best Facebook monitoring tools for 2024

So, now you know what you’re looking for in a Facebook monitoring tool, here are some suggestions to get you started. We’ve compiled a list of five of the best social media monitoring tools available in today’s market, and given you a quick rundown of what you can expect from each.

1. Keyhole: Best for tracking campaign impact

Keyhole is a comprehensive social media monitoring platform that does everything from brand monitoring to influencer management. What it really excels at, though, is tracking the impact of your Facebook campaigns.

Keyhole is intuitive, simple to use, and easy to master. Users can quickly access dashboards that display analytics in clear, easily comprehensible ways. You can gauge customer sentiment, create customized reports, spot audience opportunities, make startlingly accurate campaign predictions, and more with just a few keystrokes. 

If you want to truly understand how your social media campaigns are working, where they’re having the most impact, how you can best expand your reach to new Facebook audiences, and much, much more, Keyhole is the platform for you. 

Pricing: Custom

2. Sprout Social: Great for content management

Sprout Social is a big name in the world of social media management. It’s a diverse platform that’s popular with SMEs for its wide range of functions.

Sprout Social markets itself as a social content tool, designed to help SMEs publish content on a consistent schedule. But it also has a lot of monitoring functions that come in very useful for brands wanting to keep a close eye on their Facebook activity.

At its core, Sprout Social provides a centralized interface from which social media managers can access analytics across all their social channels. It has a focus on content performance, but also features a range of social media management tools and will provide valuable insights on everything from sentiment analysis to competitor activity. 

Sprout’s keyword tracking and analysis capabilities are also pretty impressive, as they can give a lot of insight into the terms and phrases that people search in relation to your brand.

Pricing: Sprout Social offers a 30-day free trial. Following this, pricing starts at $199/seat/month. 

3. Meltwater: A decent all-rounder

Meltwater is a strong social media monitoring tool with a wide range of features and functions. If you’re not looking for something too specialized and would like to cover a lot of bases, Meltwater could be the platform for you.

Meltwater is designed with a focus on PR through social media monitoring and management. In practice, this makes for a versatile platform with an impressive range of use cases. From tracking brand mentions across the internet to hauling in detailed analyses of activity on all your social media platforms, Meltwater is a great all-rounder that can yield broad and valuable insights into your socials.

You can even use Meltwater to directly manage as well as monitor your Facebook channels. Publishing content across your socials and even via email is simple from Meltwater’s dashboard. And if you’re working with influencers, Meltwater makes it easy to manage influencer relations through a variety of intuitive management tools.

Pricing: Meltwater has a free demo. Contact Meltwater for more information on the pricing of paid tiers.

4. Hootsuite: Good for Streams

Hootsuite is known for its intuitive, centralized dashboard which brings all your social media ‘streams’ together in one place. Through Hootsuite’s social listening streams, you can watch all your brand mentions, comments, and general engagement coming in and respond with ease in real-time. No more hopping between social media channels – you can see and do everything in one place.

Similarly, Hootsuite’s inbox pulls in messages from all your social networks, allowing you to respond easily without the need for constantly clicking between different social media accounts.

Hootsuite Insights provides sophisticated social media analytics from which good marketers can draw some seriously actionable insights to boost their Facebook performance and engagement. 

Pricing: Hootsuite offers a 30-day free trial. Following this, paid plans start at $115/month (with 20% off if you skip the free trial!)

Read More: Everything You Should Know About Online Reviews

5. Cyfe: Great for visualization

Cyfe is a handy tool if your social media manager is a visual learner. 

The platform pulls insights from your social media, media activity, and marketing channels and presents them in a series of handy dashboards with plenty of widgets to toggle data and presentation. The SEO dashboard also helps simplify things like SaaS technical SEO, which is useful to know as you direct people from social platforms to your website. 

Cyfe is more about passive monitoring than active engagement with your social media channels, so if you’re looking for analytics tools that let you get directly involved with your socials from within the platform, Cyfe might not be for you. But if you want comprehensive monitoring data pulled straight from your socials and presented in a clear, visual format, Cyfe is brilliant. 

You can set up alerts for things like a spike in brand mentions or if one of your Facebook posts suddenly gets an influx of commenters. This is very useful for catching both opportunities and threats and addressing them in real-time.

Pricing: Cyfe offers a 14-day free trial. Following this, paid plans start at $19/month.

Read More: What is Metaverse Marketing? 5 Key Strategies to Implement

Optimize your marketing strategy with social media monitoring tools

If you get your social media strategy right, Facebook can bring huge benefits to your business. There are large, receptive audiences waiting on Facebook to enjoy your content and support your brand. But in order to reach those audiences, you need to put some serious work in.

There are a lot of elements to any social media strategy. Monitoring is one of the most important. When you’ve got a campaign live on Facebook, it’s essential to keep a close eye on it. This way, you can make sure that everything is going well and step in to optimize or adjust as needed. 

What’s more, a good monitoring strategy will pull in lots of juicy data that you can use to analyze overall campaign performance and draw valuable insights about your audiences.

In order to get the best possible metrics and insights from Facebook monitoring, make sure that you pick the right social media monitoring tools.

Author Bio

Nick Brown is the founder & CEO of accelerate agency, the SaaS SEO agency. Nick has launched several successful online businesses, writes for Forbes, published a book and has grown accelerate from a UK-based agency to a company that now operates across US, APAC and EMEA. This is his LinkedIn.

The post 5 Best Facebook Monitoring Tools For Your Needs In 2025 appeared first on Keyhole.

Nowadays, the word metaverse refers to augmented reality (AR), virtual reality (VR), and other immersive digital experiences. In the metaverse, users explore and interact with interconnected, persistent virtual worlds using digital avatars.

What is metaverse marketing?

Metaverse marketing uses digital worlds to advertise, promote, and market products, services, and brands. Unrestricted by physical or temporal boundaries, metaverse marketing empowers companies to offer immersive, engaging experiences to customers across the globe.

Brands across a variety of sectors have embraced virtual reality with great success. Nike has launched virtual stores, offering exclusive digital items, gamification, and surprise appearances from stars like LeBron James as part of their sports marketing. Artists and bands have even jumped on the bandwagon—Ariana Grande and Travis Scott hosted virtual Fortnite concerts, giving fans a musical experience from the comfort of their own homes.

Screenshot taken from YouTube

Metaverse marketing presents a new opportunity for businesses, offering innovative ways to interact with customers in virtual spaces. As technology continues to evolve and investment in this area grows, collaboration and social interaction within these virtual environments will redefine customer relationships and brand loyalty.

Read More: How To Conduct An In-Depth Facebook Audit

5 key strategies for effective metaverse marketing

Metaverse revenue opportunities will be a major focus for many in the coming years. But how are consumers using the metaverse, and how do you advertise in a digital world? What are the top sales methodologies for virtual marketing? Let’s explore these questions and discover some key strategies for effective metaverse marketing below.

1. Host virtual events

Imagine hosting an event where geography and physical limitations disappear. Virtual events in the metaverse enable you to create unforgettable experiences—from product launches and workshops to concerts and networking meetups, these events allow for dynamic interaction with your global audience.

Virtual events not only boost engagement but also offer innovative ways to showcase your brand. By integrating interactive elements such as Q&A sessions, polls, and immersive storytelling, you can captivate attendees in ways traditional events can’t match. 

If you’re looking for inspiration, check out Metaverse Asia Expo. The first edition, hosted in 2022, was hosted in-person and in the metaverse, giving over 10,000 people across Asia the chance to explore 100 exhibitors, attend panel sessions, network, interact with content, and explore the future of the metaverse ecosystem. 

Screenshot taken from metaverseasiaexpo.com

After the five-day expo concluded, visitors could then visit the virtual world for two weeks to explore on-demand content from the live show. A mini event in 2024 featured virtual stalls from exhibitors in the fields of blockchain, AI, and more, while the 2025 expo promises more of the same immersive experience and more.

2. Take advantage of virtual advertising

In the metaverse, advertising reaches a whole new level of creativity and engagement. Virtual billboards, branded environments, and in-game promotions allow you to connect with your target audience in immersive, memorable ways that resonate with consumers. 

Swedish fintech company Klarna is one of numerous brands jumping on this trend. Aiming to raise awareness among a specific target market in Australia, the brand ran a new campaign of in-game ads to engage audiences aged 18-39 on channels they were already interacting with. By placing virtual billboards and posters in the gaming environment, they were able to impress on gamers without disrupting gameplay.

Screenshot taken from anzu.io

This is a chance to get creative and showcase who your brand is and what you stand for. Take advantage of digital worlds to advertise your business, connect with your audience, and get ahead of the competition.

3. Leverage data and analytics

Using data and analytics in the metaverse can transform your marketing strategy. Monitoring how users behave and interact with your brand allows you to discover which parts of your virtual space draw the most attention and what keeps users engaged. 

You can then leverage this valuable information to refine your campaigns, find out what’s working, and use your marketing budget effectively, empowering you to create personalized experiences that truly connect with your audience and boost their satisfaction and loyalty.

This is exactly what fragrance brand AXE did. Tying in with the launch of its new premium range, the company teamed up with its ambassador Lil Baby to create the ‘Shonen Baby’ virtual world. This was then shared on social media to drive consumers to the platform.

AXE leveraged metaverse analytics to see what parts of the immersive environment users were interacting with and what impact it was having. Gathering user behavior and engagement metrics, the brand was able to use those insights to improve future iterations.

Keyhole offers advanced social analytics solutions, equipping you with actionable data and reports directly at your fingertips. 

Measure your performance with Keyhole, where you can benchmark against competitors, craft content that connects, and maximize every interaction—all in one simple dashboard.

Don’t just participate in the metaverse; dominate it with data-driven strategies that maximize your ROI.

4. Develop augmented reality experiences

Transform how customers see and interact with your brand by diving into augmented reality. AR blends digital elements with the real world, making the user experience fun and interactive. Customers can virtually try on clothes, see how furniture looks in their homes, or explore life-sized 3D models—all using their smartphones or AR glasses.

Sneaker and streetwear shop Footdistrict created its own metaverse called Outer Shelf to deliver a more immersive and engaging shopping experience for customers.

The virtual platform lets people create a custom avatar and dress them in different clothes, shoes, and accessories from the brand. Users can then purchase the products from the metaverse and compete against fellow Outer Shelf community members to gain access to exclusive releases. 

Screenshot taken from outershelf.footdistrict.com

AR experiences like this offer a fun and engaging way to interact with your brand, but they’re also a useful tool for customers trying to get a feel for your products. This gives a whole new meaning to ‘try before you buy’, captivating your audience, driving sales, and positioning your brand as a leader in innovation.

5. Offer virtual customer support

Revolutionize your customer support by taking it to the metaverse. Offering virtual customer support gives consumers a new, immediate way to get the help they need. Customers can walk into a virtual service center, engage with avatars, and receive real-time assistance. This not only makes support more accessible but also more engaging.

Rather than replace your existing services, e.g. call center platforms or email support, these virtual environments offer an additional opportunity to step up your customer service game, reduce response times, and enhance customer satisfaction in a way that feels futuristic yet personal.

Several leading banks including JP Morgan, with its Onyx Lounge hosted on Decentraland, have already entered the metaverse. 

Screenshot taken from YouTube

While still in the early stages, the banks aim for these virtual branches to be a destination for customers to experience similar banking services and ask for investment advice in an interactive environment.

Examples of how companies are using the metaverse

1. Gucci

The luxury fashion brand has made great strides in the world of the metaverse, most notably with their ‘Gucci Garden’ collaboration with Roblox. Featuring virtual showrooms inspired by real-life Gucci collections, users got the chance to explore the brand’s history and latest designs in a visually engaging environment, without barriers like time or location getting in the way.

On top of that, Gucci released a limited number of exclusive digital items, such as handbags and accessories, which people could then try on, buy, and dress up their avatars with. Users could interact with other visitors, hanging out in the shared space like many might do in real life at the mall.

This initiative helped Gucci reach a younger, tech-savvy audience, who may have previously been unfamiliar with the brand or less likely to engage with it via traditional marketing strategies.

2. Warner Bros.: Ready Player One VR Experience

Screenshot taken from this source

To promote the film “Ready Player One,” Warner Bros. created an immersive VR experience that allowed users to explore the OASIS, the virtual world depicted in the movie. Using platforms like HTC Vive and Oculus Rift, fans could participate in interactive games and challenges inspired by the film.

This VR experience not only generated excitement for the movie, but also showcased the potential of virtual reality in creating engaging marketing campaigns.

Best practices for successful metaverse marketing

1. Define your objectives

Before you get started, outline what you aim to achieve with your metaverse marketing efforts. Whether it’s brand awareness, customer engagement, or sales growth, having a clear idea of your goals will help you craft the right strategy and keep track of your success.

2.    Choose the right platforms

Just like with traditional marketing, you have to go where your audience goes.

Select metaverse platforms that align with your audience and marketing goals. Find out where your target demographic spends their time, invest in those platforms, and watch your customer relationships flourish.

3.    Invest in technology

Crafting memorable virtual experiences demands the best technology. Make sure you have the latest programmes, platforms, and sales automation tools at your fingertips to create a truly extraordinary experience for your customers, and keep up to date with the latest tech.

4.    Create engaging content

In a world of endless content, you must find a way to stand out. Developing interactive and immersive content that resonates with your audience is key to getting ahead of the competition, and that starts with understanding customer behavior.

Advanced solutions like Keyhole unlock valuable customer insights with tools such as social listening, giving you a view into what your audience cares about, where they spend their time, and how they behave. This will help you create messaging and content that really resonates with them, nurturing engagement and increasing conversions.

5.    Measure and optimize

How do you know if you’ve achieved your goals? By tracking, monitoring, optimizing, and improving. Make sure you continuously monitor the performance of your metaverse marketing campaigns and make adjustments based on user feedback and data analytics. Remember that things move quickly in the metaverse—what worked last week might not work this week, so don’t get complacent.

Read More: 7 Steps For Effective PR Crisis Management In 2024

Key takeaways

The metaverse represents a virtual space where people interact through avatars. Today, it encompasses augmented reality (AR), virtual reality (VR), and other immersive digital experiences.

Metaverse marketing uses digital worlds to promote products, services, and brands. Companies like Nike, Gucci and Warner Bros. have successfully used virtual stores, events and experiences to engage audiences around the world, enhancing interaction, brand loyalty, and creating memorable marketing experiences.

From hosting online events and developing AR experiences to leveraging data analytics and offering virtual customer support, there are a number of key strategies you can implement to get started with metaverse marketing for your brand. To make sure your campaigns are successful, set clear goals, understand your audience, and continuously monitor your performance.

Conclusion

In the dynamic world of metaverse marketing, brands have a unique opportunity to revolutionize customer engagement. By embracing immersive technologies and getting to know your audience, companies can create unforgettable experiences, drive loyalty, and stand out in the crowded digital landscape.

Ready to learn more about your customers? Unlock customer insights that will expand your reach, amplify impressions, and increase conversions.

Author Bio

Austin Guanzon is the Tier 1 Support Manager for Dialpad, the leading AI-powered customer intelligence platform. He is a customer retention and technical support expert, with experience at some of the largest tech service companies in the US. You can find him on LinkedIn.

The post What Is Metaverse Marketing? 5 Key Strategies To Implement appeared first on Keyhole.

According to Facebook’s 2018 quarterly report, the average price per ad increased 39 percent but the number of ad impressions served only increased 8 percent. Research also found that the average cost per click in the US was $0.27 at the end of 2016.

Although ads are popular, they are not the only way to grow your followers on Facebook. In fact, there are several things you can do to achieve organic growth. In this article, we’ll take a look at some of the most effective strategies you can use.

1. Post at the right time

When you post is just as important as what you post. If you don’t schedule your post for the optimal time, you could miss out on hundreds, even thousands of followers.

The optimal time to post will also vary depending on your industry. The best times for media companies are on Tuesdays at 5 pm and Fridays from 8-9am. But for education companies, the best time is on Wednesday at 9 am and Saturday at 5pm.

An easy way to stay on top on all your scheduling to is to use a social media automation tool. You’ll be able to schedule all your posts ahead of time and reach your audience when they’re most active.

If people see that you post content regularly, they’ll be more likely to follow your page. They’ll also be more likely to invite their friends to engage with your content.

2. Create a coupon offer

Coupons are one of the time-tested methods of attracting customers. They’re just as effective today as they were back in the 1950s. With the power of social media, coupons have even greater reach and pull. More users can see the offer, which means more are willing to sign up to take advantage of a deal.

The best thing about offering a coupon is that you don’t need to pay Facebook or any other third-party. Instead, you forego some initial sales revenue to grow your audience. And then you turn them into loyal customers down the line.

For a coupon campaign to work, make sure the coupon deal is one worth signing up for:

1. Ask your loyal customers what they would like to buy- whether it’s a dream car, tickets to the World Series, or a chance to meet a famous individual.
2. Then all you need to figure out is how much they would like to save on such an opportunity.

You can also schedule a post on Instagram to remind your followers of your offer. It can be a simple image post or a video explaining the details of the coupon offer.

3. Create a viral invite campaign

One of the fastest organic growth methods is a viral invite campaign. This tactic involves convincing existing followers to invite their friends and family, and the friends of their friends, and so on. When executed correctly, your audience will expand sixfold, as in the case of one online retailer.

• Start by picking the right individuals to do your inviting.
• You’ll want to choose dedicated fans or loyal customers.
• These individuals should genuinely be excited to spread the word.
• Start with a general plan of who they will contact.
• It doesn’t matter if it’s their neighbors and associates or close friends and family.

To get the ball rolling, you’ll need to offer incentives. Reward those that follow and invite others by entering them into a competition or a giveaway. Customers may be reluctant to follow your brand for free, but throw in a chance to win a trip or a flat screen tv, and the numbers will grow.

4. Join Facebook groups

Facebook Groups have proven in recent years to be better at community building than ads. Groups make it easier to meet people with shared interests and market your brand to them.

When you join a Facebook group, you’ll want to vet members to ensure they match your ideal target audience:

• Who do you want to follow your Facebook Page?
• What are they interested in?
• What are their common pain points?

The more you can answer about your ideal customer, the better you can refine your search for a Facebook group.

Every Facebook group you join will have its set of rules you must follow. Be sure to review these rules before you post anything. The last thing you want is to get thrown out because you posted a link to your Facebook page when you weren’t allowed to.

5. Track your performance

How can you truly know whether your efforts are putting a dent in your ROI? The only true, tested method is by tracking and analyzing your past performance. Every metric and piece of shared content should be measured so you know what’s working and what isn’t.

You don’t need to spend money on costly tracking software or complicated spreadsheets. Instead, save your team’s time and money by using a third-party analytics tool. Typically these tools include campaign monitoring and analysis. They show your audience count, engagement, reach, and impressions across platforms.

It’s also not uncommon for analytics tools to use machine learning. This technology allows you to predict the future performance of your content. And to also figure out which posts are most likely to bring in new followers.

Building an audience, the organic way

Building an audience without ads is not impossible. As with anything else, it requires consistency. You have to make an effort to engage with your audience. You also need to know how to interpret data so that you can double down on the strategies that drive growth.

We already covered five strategies you can use to grow your facebook followers. These strategies are effective, but they are not the only ones that you can use. You can always experiment as you increase your following. You’ll see that it’s possible to grow your Facebook followers without ads!

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The post Facebook Followers: Grow Without Spending Money On Ads appeared first on Keyhole.

What’s more, organic posts just reach 5.5% of your Facebook page followers. This has led an increasing number of brands to use tools such as Stories, Messenger, and ads to make their content more visible to users. 

What’s the gist of it? Facebook social media strategies that worked for brands in the past may not fly today.  

And that’s why it is all the more important for your business to have a Facebook engagement strategy to retain and increase your Facebook page engagement. 

What is Facebook engagement rate? 

Facebook engagement rate is a metric to track how your audience interacts with the content you share on your Facebook business page. 

Facebook engagement metrics are: 

• Likes 
• Comments 
• Shares 
• Clicks on your posts 
• Video views 

As per HubSpot, the average engagement rate for Facebook is 0.18%. Your Facebook page engagement rate gives you an overview of the effectiveness of your social media strategy. 

If your audience is not engaging with your content, it is time to ask yourself: how can I get more engagement on Facebook? 

10 Proven tips to increase your Facebook engagement in 2024

1. Post on the best times when your audience is online

The truth is: there is no universal best time to post on Facebook. Facebook’s Brian Boland explains why. 

“Each time a person logs onto Facebook, there are 1,500 stories that could appear in their News Feed. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear. 

As a result, the competition in the News Feed is increasing and you’re competing against 1,500 other posts for a place in the News Feed.” 

So then, when should you post on Facebook? The answer to this lies in: 

What your data tells you

You can leverage your Facebook Page Insights for getting accurate user data. Under the Post tab, you get all the required information about when your Facebook Page followers are online for each day of the week.

Whenever it’s relevant 

This happens to be less specific as some content works best in the moment or at a time when it’s more relevant.  

For example, for your CPG brand’s Facebook business page, content related to the launch of a new product tends to perform well following the press announcement

2. Focus on user-generated content (UGC)

One of the biggest mistakes brands make is to contain themselves within the box. Only posting about your own brand and product will become repetitive and mundane after a certain time, and your audience will tune out for something more exciting. 

Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions or in other way, you can embed Facebook feed to your website to do the same. With consumers 2.4 times more likely to view UGC video content as authentic compared to branded content, it is essential to make UGC a part of your Facebook marketing strategy. 

Here are some tips to get the most out of your user-generated content strategy. 

• Set the right hashtags: Encourage your fans, followers, and users to use your unique hashtag while posting about your products.

The best part, you can track the hashtags and keywords to understand what users and businesses are saying about your brand as well as any topic using Facebook analytics tools. 

• Be strategic in setting goals: They could be increased conversion rates, higher brand engagement, educating more users, and building your brand’s trust. 

• Always request permission and credit the original creator: Resharing content without explicit permission is a surefire way to kill goodwill and annoy your best brand advocates. 

• Include UGC in Facebook ads: Don’t shy away from asking customers for a photo or video review. And once you get them, include them in your Facebook ads to add a compelling story angle that builds trust. 

In addition to these steps, track your UGC campaign using a social media reporting tool like Keyhole. Instead of manually updating spreadsheets, Keyhole automates the reporting to deconstruct the conversations behind your hashtags and measure and share the performance within seconds. 

3. Level up your photos game

Undoubtedly, visual content is killing it on Facebook and all other social media channels. Infact, as per a study, 25 out of 35 industries had images as their primary type of posts on Facebook. 

A majority of Facebook business pages post photos, which indicates that people prefer engaging with a visual rather than a wall of text or a link redirecting to another website. 

However, it’s not just about posting any picture. You need to be strategic about what kind of visual content you share. For example, using the ‘blur photo background‘ technique can help bring the point of focus to your products or message. This approach subtly highlights the subject of the image while maintaining an aesthetically pleasing visual.

Plainly put, if you want to improve your Facebook engagement, go visual. What you need to remember is that the type of images you post has a massive impact on your performance. 

What are the types of posts that get the most engagement on Facebook? 

• Images with striking colors and stunning landscapes do well 
• User testimonials 
• Memes and GIFs 
• Behind-the-scene photos 
• Product images 

For inspiration, GoPro’s Facebook page is a perfect example. They have a great mix of stunning user-generated content as well as visuals. 

What’s notable about their visual Facebook posts is how often they also share tips on how to use GoPro products, in an effort to boost their Facebook engagement rate. 

4. Leverage Facebook video marketing

When it comes to engaging user interaction, nothing comes close to video content. As an interactive and incredible storytelling medium, Facebook video marketing goes a long way to effectively communicate with your users.

A few handy tips while using videos to increase your Facebook business page engagement rate are: 

• Upload your videos directly on Facebook: Facebook algorithm prefers native videos that are posted on the platform. According to Quintly’s study of 6 million FB posts, videos that are directly uploaded on Facebook on average witness a better engagement rate by 110% and comparatively higher share than YouTube links by 478%. 

• Experiment with square videos: Square videos are easy to watch and more popular as well. They normally receive higher engagement, average views, and completion rates than our landscape videos. Leverage them wisely.

• Add captions: As per a study, 85% of Facebook Videos are watched with sound off and 39% of consumers are more likely to finish videos with subtitles. 

Bite Toothpaste Bits is a great brand that leverages video content on Facebook to educate customers about different products. Their videos are not fancy, but short, concise, and enough to make the audience feel comfortable purchasing from them.

What we also loved is how the brand uses customer reviews in its Facebook video ads, which can be an effective Facebook engagement strategy. 

5. Avoid using engagement baits

As Facebook continues its crackdown on clickbaits with regular changes to the Facebook algorithm, brands are forced to rethink how they earn engagement on their posts. 

For example, explicitly asking for likes and shares is considered engagement bait, and Facebook’s algorithms will penalize you by pushing your posts down the News Feed. 

That said, it’s okay to ask a genuine question to your followers for their opinion and feedback, the way Burger King does. 

In this video, Burger King asked fans to help name its sourdough starter. 

Think about the different ways in which you can encourage fans to comment, and discuss your posts, to inspire even more engagement. 

6. Go live

According to a Facebook report, “People spend 3x more time watching a Facebook Live video on average compared to a video that’s no longer live” and “people comment 10 times more on Facebook Live videos than on regular videos”.

With this in mind, it is worth knowing that when it comes to Facebook videos, compared to pre-recorded ones, live videos perform better, have the potential to reach more people, and increase your Facebook engagement rate. 

That’s because, when you go live, your video shoots to the top of your follower’s Facebook news feed. Also, people who regularly interact with your page or have recently done so get a notification letting them know you are live. 

Even better, after the live broadcast is over, the video appears on your Facebook business page. From there, you can continue promoting it on your site, share it on other social media platforms, or share snippets of the video on your page. 

Some effective tips for going live on Facebook are: 

• Have a Q&A session or Ask me Anything (AMA) session
• Share an event, work processes, or even office ambiance
• Interview industry experts
• Share educational content or how-to tips 

SaaS platform for marketers Wishpond uses video posts to engage its users. Regularly they go live to interact with viewers and educate them on distinct marketing hacks.

7. Boost your popular posts 

Like all other social media channels, Facebook has a clear preference for content with high engagement. In simpler terms, posts that receive more likes, reactions, comments, and video views are more likely to appear in people’s news feeds.

If you have a budget for Facebook advertising, consider boosting your page’s top-performing posts. The audience has engaged with these posts in the past, which makes them suitable for boosting. 

With the right Facebook ad targeting strategy, your posts would continue to engage and reach more people. 

Some best practices to make your Facebook-boosted post ads more engaging are: 

• Narrow down your audience or create a custom audience 
• Shorten text and keep your message clear and concise 
• Restrict the time period as their performance declines when you run them for over a week

Why this ad stands out is because of the heading “Brilliant” which compels the reader to know more about Amazon products. 

8. Reuse and recycle your top posts

Along with boosting your top posts, another great way to increase your Facebook engagement rate is by recycling them. Get more value out of your content by reposting high-quality content, as these posts generate as much (or even more) reach and engagement as the original post. Essentially, it doubles the value of your high-performing content. 

One way to do so is by changing the format a bit, to make the format look fresh. For example, you posted a blog post with a list as a caption. Now, you could re-post it with a video, add an image, or ask a question. 

When reposting on Facebook, it is advisable to wait for a few weeks before reposting the same post as your followers might get bored from seeing the same post too often. 

9. Leverage Stories to increase Facebook engagement

What makes Facebook Stories a popular type of content is the “urgency factor” owing to its 24-hour availability. Your brand can take advantage and create time-sensitive content to build excitement and urgency among your followers. 

In addition to this, you can add interactive elements such as polls and voting stickers, to garner more engagement on your Stories. For example, grocery delivery company Instacart hosted a trivia game through Stories to test the audience’s food knowledge.

10. Analyze the performance of your Facebook business page 

Since Facebook shut down its standalone analytics tool in 2021, investing in a Facebook analytics tool has become vital for businesses. 

Keyhole’s Facebook analytics tool allows you to: 

• Look into your audience demographics, 
• The performance of your posts, 
• Track your competitor’s business page and analyze how well other pages are performing,
• Unlock sentiment analysis, and 
• Recommendations to grow your page. 

If you want to dig deeper into your campaigns’ performance then Meta incrementality testing is something you should try, given it brings you insights on the real impact your advertising has on the revenue.

Alongside, what makes Keyhole one of the most widely used Facebook analytics tools is its extensive reporting capabilities. 

A Netherlands-based online retail firm used Keyhole’s social listening to maximize audience interaction. They leveraged sentiment analysis to filter out negative sentiments faster. Based on these updates, their customer success team could actively reply to those posts and deliver a better customer experience. 

Have you made a Facebook engagement strategy for your business page yet? 

If you’ve had difficulty driving engagement on Facebook, these 10 tips are for you. Start by implementing 2-3 of these strategies and use a Facebook analytics and reporting tool to measure the effectiveness. 

An important thing to remember is that these Facebook engagement strategies may take time to show results. To ensure that your posts get the visibility you wish, consider using a Facebook analytics tool like Keyhole. 

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The post 10 Proven Strategies To Increase Engagement On Facebook In 2024 appeared first on Keyhole.

If you’re going to be posting actively on social media, you should try to make the most out of it.

Every social media platform has its own ideal post length that is most likely to resonate with users.

What is the ideal Facebook post length?

The ideal Facebook post is very short: around 40-80 characters.

Jeff Bullas found that posts with 80 characters or less received 66% higher engagement.

What is the ideal Instagram caption length?

The ideal Instagram post is between 138 to 150 characters.

While the Instagram captions can be up to 2,200 characters long, captions get visually cut off at around 125 characters. Therefore, it’s recommended to keep your copy brief.

However, there is conflicting evidence on this, as some studies have shown longer Instagram captions to receive more engagement.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

What is the ideal tweet length?

The ideal tweet is between 70 and 100 characters.

While Twitter recently increased their maximum tweet length from 140 to 280 characters, people still prefer tweets that are short and sweet.

What is the ideal LinkedIn post length?

The ideal LinkedIn post is about 100 characters.

The “See More” link appears at about 140 characters, so it’s best to keep posts short enough to avoid being cut off.

How can I track the best post length for my brand?

All these post lengths are based on averages across many different types of accounts.

What works for your brand and your industry may be very different than what works on the average. It’s recommended that you first experiment with different post lengths and formats.

By using a tool like Keyhole, you can track which post lengths receive the most engagement for your brand.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

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The post What Is The Optimal Social Media Post Length In 2024? appeared first on Keyhole.

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns.

Figuring out what’s working and what’s not is challenging enough on its own. Having to communicate and prove that value to other people is an even bigger challenge.

We’ve made your life easier by creating a free social media reporting template. This free-to-download resource makes it simple to:

• Summarize your social strategy
• Highlight your wins
• Communicate key metrics
• Focus on next steps

But before you start building out your report, we’ll share some tips on how to make social media reports that really get your point across.

8 Social media reporting tips you must know about

What data you choose to put in your report is obviously important (and we’ll get to that), but how you present your social media data is going to make or break your social media reporting strategy.

Here’s the thing: people are emotional creatures.

We see what we want to see and hear what we want to hear—especially when it comes to data. So the more you can effectively and accurately frame the data you’re presenting, the more everyone will get out of your report (yourself included).

Ultimately, the goal of a social media report is to assess your successes or failures and communicate the results effectively to key stakeholders. And then make smart, data-driven choices for what comes next.

Here are eight tips for creating a showstopper report.

1. Define clear goals & KPIs

Goals matter because they hold you accountable, guide your decision making, and keep your social strategy focused on outcomes.

Start by clearly defining your goals and key performance indicators (KPIs) for your social media campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives.

For example, if your high-level marketing goal is to grow brand awareness, your social goal may be to increase impressions by 20% over last quarter. Or if your goal is to build an audience, you may set a goal of earning 1,000 new followers this month.

The key here is to determine which social media metrics will help you measure your success. For example, common social KPIs include:

• Brand awareness: Impressions, views, and clicks
• Engagement: Likes, shares, comments, and engagement rate
• Building an audience: Fan or follower count
• Website traffic: Clicks and page views
• Leads and sales: Form submissions, revenue generated

When creating your report, stay relentlessly focused on these goals and KPIs. If a piece of data doesn’t explain how you got closer (or further) from your company or campaign goals, consider removing it.

Not only will this impress your key stakeholders that you’re aligned with the business’s goals, it will also help you stay focused on the desired outcome, allowing you to make smarter decisions.

2. Determine your audience

Speaking of stakeholders, you also have to figure out who this report is for.

Is this a report you’re putting together for your data-savvy marketing team?

Will it be presented to a manager who may be less familiar with social media analytics? Or are you just creating this report for yourself?

Determining your reporting audience will help you determine what elements to focus on and the level of detail to include.

For example, if you’re presenting to a marketing team, you may want to focus more on tactics and new things you learned.

But if you’re presenting to a business higher-up, you may want to skip the fine details and stay focused on how you’ve supported the company’s business goals.

3. Determine your reporting frequency

What time frame are you going to use for your reports? 

You can choose to report on your social media metrics weekly, monthly, quarterly, or a combination of any of the above. Your reporting frequency will affect how much time you spend on the report and the level of detail you include.

Short-term, weekly reports tend to focus more on quickly getting across the key metrics and top-performing content. But because they’re over a smaller time frame, it’s harder to make meaningful takeaways.

Long-term, quarterly reports offer a larger sample size for true data analysis and meaningful takeaways, but take longer to put together and typically require a full presentation.

Overall, it’s good to have a balance of short-term and long-term reporting. For example, a quick weekly report for the marketing team and a quarterly report for leadership.

4. Add context to your data

You should provide as much context as possible when presenting your social media data. Most data points are fairly meaningless on their own unless there’s an explanation or comparison.

For example, instead of presenting raw impression numbers of your Facebook posts, it’s much more meaningful to compare those numbers to your previous week, previous year, your competitors, or your benchmark data.

Or if there’s a sudden spike in followers on a certain day, add an explanation of why that happened. This will be especially helpful in your quarterly reports where your audience may have not looked at any social metrics for three months.

5. Say what you did and what you’ll do next

Too many social media reports leave out what you actually did. Focusing only on the results takes away from what earned you those results.

In your report, summarize your strategy, what content you posted, and what may have changed since your last report. Use plenty of examples where you can, and include what you plan on doing next based on what you’ve learned from this report.

6. Keep it visual

Your audience’s eyes may start to glaze over if you just present slide after slide of data tables. 

Try to make your report as visually appealing as possible. Here are some easy ways to make your report stand out:

• Use screenshots of graphs, top-performing content, and stand-out comments
• Stay on-brand with your company’s colours and fonts
• Don’t visually overload a page or slide with tons of text or stats
• Use lots of whitespace

It’s recommended that you create your report in slideshow or PDF format rather than in a spreadsheet—our social media reporting template makes that easy!

For an easy way to instantly create beautiful charts and graphs of your data, try a free trial of Keyhole.

7. Stay objective and analytical

If you’re new to presenting data, it’s tempting to manipulate the data to prove a point, or to try to see things in the data that aren’t there. But it’s crucial to be as objective as possible when analyzing your social media metrics. 

For example, if your impression count was 1% higher than normal, you don’t have to “sell” it as a rising trend.

Avoid drawing conclusions or making dramatic changes in your strategy due to small sample sizes. Week-over-week data fluctuations are totally normal.

Remember: your goal is to learn from the data, not to make the data work for you.

8. Present before you email (If Possible!)

Lastly, your social media report is going to have a far greater effect if you present the data before you email it.

When you present the data—either in person or over a video call—you control the messaging and the pacing. You can also more easily field questions and key into what generates interest from the stakeholders.

When you email the data, it greatly increases the odds of the person on the other end just skimming through the data or just skip out on reading it altogether.

If you view data reporting as a nuisance, that may sound like a blessing, but we highly recommend using your social media reporting to prove your value to your client or your boss.

Therefore, it’s best to present the data and then send an email copy after the fact.

Now that we know how to create a compelling social media report, it’s time to build one!

What’s in our social media reporting template?

Before we break down everything that’s in our free social media reporting template, a quick disclaimer:

There is no one-size-fits-all social media report that works for every marketer. As we mentioned above, reports will vary based on your goals, audience, and reporting timeframe. You should liberally edit and add to our report as needed.

That said, we’ve built our social media analytics report template to be as flexible as possible to any social media manager’s needs. Here’s what’s included:

1. Start with a strong introduction

After a top-notch title page, start your report with a clear introduction.

In your introduction, include:

• Your high-level goals
• Your KPIs or success metrics
• Your current social strategy and what channels you’re using
• Your tactics and progress
• The reporting timeframe (weekly, monthly, quarterly)

If you’re reporting quarterly, you may want to quickly recap your major takeaways from the last report to refresh everyone’s mind.

If your report is long, you may want to include an agenda or table of contents.

2. Summarize your success

Don’t bury the major takeaways at the end of your report. After the introduction, jump right into your overall campaign performance and summarize your performance on your major KPIs.

For example, this could be:

• Total posts
• Total reach or engagement
• Total followers won or lost
• Website visits or leads

This is a good opportunity to combine metrics across platforms. For example, totalling all of your new followers or fans across every platform.

3. Walk through your key social media metrics 

Next, you should go through your social media metrics, platform by platform.

As we mentioned above, don’t just dump a ton of data on your audience. Provide as much context as possible by comparing these metrics to your previous reporting period (or the previous calendar year if that’s more relevant).

The exact data you include will depend on your goals, but here are the most common metrics to report on by platform:

Instagram

Your Instagram Analytics can be accessed through Keyhole, or you can view your Insights on the Instagram app.

Key Instagram metrics include:

• Number of posts/stories
• Story/video views
• Impressions
• Total engagements/engagement rate
• Followers gained/lost
• Bio link clicks

You should also include a screenshot and link to your top-performing post or video, including key comments or engagements.

Facebook

If you don’t access your Facebook Analytics through Keyhole, you can access your page’s stats directly through Facebook.

Key Facebook metrics include:

• Number of posts/stories
• Page/video views
• Page impressions
• Total engagements/engagement rate
• Followers gained/lost
• Link clicks

Again, include a screenshot of your top post!

Twitter

You can conveniently access your Twitter Analytics on Keyhole, otherwise they can be accessed directly from Twitter.

Key Twitter metrics include:

• Number of posts
• Likes
• Retweets
• Total engagements/engagement rate
• Followers gained/lost
• Link clicks

Other Platforms

You should continue this for every platform you’re actively posting on, including:

• Youtube
• LinkedIn
• Pinterest
• Snapchat
• TikTok

If you’re reporting on a platform for the first time, be sure to explain why you’ve adopted this platform and what you hope to gain out of it.

4. Review your social listening findings

Beyond what you’ve posted, you should also report on what people are posting about you.

Here you can summarize:

• Hashtag analytics: posts, users, engagement, reach, and impressions
• Brand mentions: Notable mentions, number of mentions, % of mentions responded to
• Sentiment analysis: positive vs. negative mentions

5. Evaluate your influencers

If you’re working with influencers, you should also give an overview of the overall program success. Here, you can collapse all of your influencers into one report and/or break them down one by one.

You can use Keyhole’s influencer analytics to compare influencers by:

• Engagement
• Reach
• Impressions
• Followers

You can also take this opportunity to highlight any new potential influencers you’ve identified that you may want to work with next.

6. Cover other key categories and highlights

Here’s where you can get creative. Reflect on your goals and consider if you want to add reporting on any of these categories:

• New influential follows
• Trending content in your industry
• Competitor activity or results
• Channel-to-channel comparisons
• Customer service response time
• Video performance
• Social’s impact on website performance
• Audience demographics

For example, with respect to audience demographics, you may have a goal of increasing the number of followers in a specific country as you try to enter a new market.

7. Summarize your takeaways

Here’s what it all comes together. Based on all the social data you analyzed, summarize some notable takeaways from the reporting period. These should be more observation-focused than KPI-focused.

What stood out in the report? Why do you think it happened? How should you apply this knowledge moving forward?

For example:

• Takeaway 1: We’re investing a lot of time on Twitter but we’re not seeing as high engagement as we do on Instagram. We should consider shifting more of our time to Instagram.
• Takeaway 2: Our competitor is receiving a lot of traction on their weekly video series. Should we consider shifting to video?
• Takeaway 3: We gain more followers when we post on trending hashtags, but receive more clicks on our links on branded content. Our strategy should continue to feature a mix of both.
• Takeaway 4: We receive the most traction on Facebook when we post in the morning.

8. List your next steps

Finalize your report with your future-facing strategy.

What needs to be adjusted going forward? What new tactics are you going to try? What led you to this conclusion?

For example:

• Step 1: Test a weekly video series for two months to increase our reach.
• Step 2: Include more original photography to increase engagement.
• Step 3: Reduce our Facebook posts to once per day with a focus on higher-quality content.

And that’s it! Remember to leave room for questions if you’re presenting in a meeting.

Get started on your social media report

If you haven’t already, download free social media reporting template now.

Our report will make it easier to summarize your key findings, impress key stakeholders, and make smarter decisions moving forward.

If you want to make creating social media reports even easier, you should give Keyhole a try. Our social media reporting features make it easy to track data on the fly, prove your campaign impact, and easily make beautiful, branded reports.

Related Articles:

6 Influencer KPIs to Track for Every Campaign

The Top 18 Instagram Web Apps [Analytics, Management, Monitoring & Reporting]

The post Download Free Social Media Reporting Template[+ 8 Expert Tips To Track] appeared first on Keyhole.

From connecting with friends to running a full-fledged marketplace, Facebook is where it all started. But as more competitors rose to power, you might think Facebook is losing its charm over time. 

Though the newer generations are skewing towards platforms with privacy anthems written all over them, Facebook still exhibits greater relevance to brands who can use it correctly.  

Yes, the rumor has it that the organic reach on Facebook has declined. But the recent update assured the users that the feed would show more content from friends and family with some relevant recommendations.

As per social media statistics, more than 2.8 billion are active on Facebook each month. This is the time for brands of all sizes to strengthen their positions on the platform.

And the first chore in line to do that is to find your best time to post on Facebook. The guaranteed bet to engagement is if you start posting the content when your audience is active. 

Let’s begin your quest for the best time to post on Facebook!

Why does it matter when you post on Facebook?

Before we hand you out the steps, let’s understand why this drill is even important in the first place. 

Posting at the right time can make a big difference in how many people see and engage with your post. If you post something super interesting at 3 AM when most people are sleeping, it’s less likely to get seen and engaged than if you post it during the day when more people are active on Facebook. It’s like trying to throw a party when everyone’s already gone home – not much fun, right?

Another major thing to consider is your audience. Depending on their age, occupation, and location, they may be more active on Facebook at different times of the day. For example, if you’re targeting college students, they may be more active on Facebook after classes are over in the evenings. On the other hand, if you’re targeting working professionals, they may be more active during the workday.

Posting at the right time can also help you stand out from the crowd. If you’re posting at the same time as everyone else, your post may get lost in the sea of updates. But if you post at a time when there’s less competition, your post is more likely to get noticed. 

Now the next question that comes to mind is how you even know when your audience is active. Read on to find the top factors that decide your best time to post on Facebook. 

Top factors that impact the best time to post on Facebook

When it comes to finding the best time to post on Facebook, there are a ton of factors to consider. But let’s focus on the ones that really make a difference. Here are the top impactful factors to keep in mind:

1. Audience demographics

The first thing to consider is your audience. Who are you trying to reach? What time zone are they in? What’s their daily routine? Depending on their age, occupation, and location, they may be more active on Facebook at different times of the day. 

2. Post type

The type of post you’re sharing can also impact the best time to post. For example, if you’re sharing news articles or blog posts, it may be best to post it during the workday when people take breaks and catch up on the news.

On the other hand, if you’re sharing a funny meme or video, it may be best to post it in the evenings or on the weekends when people have more free time to browse social media.

3. Industry standards

The industry you’re in can also impact the best time to post. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. 

Also, do check out your competitors’ analytics! Take a look at a few of their profiles and see when they’re getting the most engagement. It might take some experimenting to find the right time, but it’s definitely worth a try.

When is the best time to post on Facebook each day of the week?

Truth be told, there are multiple best times to post on Facebook. Here are some influential studies that have revealed what has worked best for their target audience:

According to Influencer Marketing Hub, the best times to post on Facebook each day of the week are as follows:

• On Monday, the best times to post on Facebook are 9:00 AM, 11:00 AM, and 3:00 PM. People are likely to be taking a break from work or catching up on their social media feeds.
• For Tuesday, the suggested optimal posting times are 9:00 AM, 11:00 AM, and 3:00 PM. These times are effective as people tend to check their phones during their morning routine or lunch break.
• On Wednesday, the recommended posting times are 9:00 AM, 10:00 AM, 1:00 PM, and 4:00 PM. During these times, people are likely to be commuting, taking a break from work, or catching up on their social media feeds.
• Thursday’s best times to post on Facebook are 9:00 AM, 11:00 AM, and 4:00 PM. These times are effective as your audience is likely to check their phones during their morning routine or afternoon break.
• Finally, on Friday, the suggested optimal posting times are 11:00 AM, 4:00 PM, and 6:00 PM. During these times, people wind down for the weekend and are more likely to engage with you.

Hubspot did a survey with over 1000 social media marketers. Here are their findings: 

• The best times to post on Facebook are between 6 PM to 9 PM and 12 PM to 3 PM. You should reach your audience during their lunch break or when they’re winding down for the day. 
• While Friday and Saturday are the best days to post, these days have been found to have the highest engagement rates, with users spending more time on social media during weekends. 
• Sundays have been found to be the worst day to post on Facebook since many people tend to take a break from social media on this day and spend more time with their families and friends.

Here are some of the key findings from the research done by the Coschedule team:

• The top 5 best hours to post on Facebook are 9:00 AM, 7:00 AM, 10:00 AM, 8:00 AM, and 11:00 AM.
• The worst 5 hours to post on Facebook are 12:00 AM, 5:00 AM, 2:00 AM, 3:00 AM, and 4:00 AM.
• The top 3 best days to post on Facebook are Fridays, Wednesdays, and Mondays.
• The worst 3 days to post on Facebook are Thursdays, Sundays, and Saturdays.

It’s important to note that these are general guidelines based on research, and the best posting time for your brand may vary depending on your specific audience and industry. 

What are the average best times to post on Facebook?

We did the digging ourselves, so you don’t have to.  Here’s the roundup of the best time to post on Facebook.

How to determine the best time to post on Facebook?

To determine the best time to post on Facebook, leverage the following tips:

1. Use Facebook Analytics

Facebook Insights provides data on when your followers are online, which can help you determine the best time to post. 

Go to your Facebook Business Page, click on “Insights” at the top, and then click on “Posts” on the left-hand side. You’ll see a graph that shows when your followers are online. Use this data to schedule your posts for when your followers are most active. 

2. Experiment with posting times

Try posting at different times of the day and week to see when you get the most engagement. Keep track of your results and adjust your posting schedule accordingly. Use Keyhole to schedule unlimited posts in advance and test different posting times.

3. Find your optimal time to post

Check your optimal post time on Facebook by tracking your profile on Keyhole. Head over to the Optimization tab and see the detailed breakdown of your posting strategy. Get an overview of engagement on each day and the most engaging content type as well. 

When is the best time to post Reels, Stories, and other content types on Facebook?

Love posting multiple content types on Facebook. Check this out before you schedule them to  maximize your reach: 

1.  Reels: The best time to post Reels on Facebook is between the hours of 6 AM-12 PM PST. However, this can vary depending on where your audience is located.

2.  Stories: The best time to post Facebook Stories is during off-work hours, such as early morning, evenings, and weekends. This is when people have more time to engage with Stories.

3.  Videos: Thursdays and Fridays from 1 PM to 3 PM are the best times to post videos on Facebook. Posting videos during off-peak hours, such as late into the week and on weekends, can also be effective.

4.  Texts: The best time to post text content on Facebook is during weekdays, specifically midweek, around Wednesday. This is when people are most active on Facebook.

5.  Images: The best time to post image content on Facebook is during work hours, specifically midday, around 12 PM. This is when people are taking a break and scrolling through their feeds.

It’s important to note that these are general guidelines and may not apply to every audience. It’s always a good idea to experiment with different posting times and track your results to determine what works best for your specific audience.

What about the posting frequency? 

As you must have guessed already, there are different guidelines for the best time and frequency to post for each content type, including Reels, Stories, videos, texts, images, and more.

• For Reels, posting 2-3 times per week can be effective. However, it’s important to keep in mind that Reels are still a new feature, and it may take some experimentation to determine the ideal posting frequency for your audience.
• When it comes to Stories, posting once or twice per day can be effective for engaging with your audience. Since Stories are only visible for 24 hours, posting frequently can help keep your brand top of mind for your followers.
• For videos, the ideal posting frequency can vary depending on your audience and content. Post videos on Facebook between 1 to 5 times per week during off-peak hours, such as late into the week and on weekends.
• For text-based content, posting once per day or a few times per week can be effective for keeping your audience engaged. However, it’s important to make sure that your content is high-quality and relevant to your audience to avoid overwhelming them with too much content.
• For image-based content, posting once per day or a few times per week can be effective for keeping your audience engaged. Midday, around 12 PM, is a good time to post images on Facebook, as this is when people take a break and scroll through their feeds.

Final words

So there you have it – posting at the right time on Facebook can help you get more engagement, reach the right audience, and stand out from the crowd. Don’t be afraid to test different posting times and see what works best for you!

If you’re looking to take your social media strategy to the next level, consider trying out Keyhole. Keyhole is a powerful Facebook analytics tool that can help you track your social media performance, monitor your brand’s reputation, and optimize your content for maximum engagement. Book a demo and see the difference it can make for your social media strategy!

Related Articles:

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How To Find Old Tweets & Access Twitter Historical Data For Any Profile

The post When Is The Best Time To Post On Facebook? appeared first on Keyhole.