It involves consistently monitoring and evaluating your audience’s needs and preferences. Then, adjust your efforts according to the gained insights.

Hashtag analytics tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream.

Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Imagine if you didn’t know what a needle looks like.

Sounds challenging, doesn’t it?

Well, this process is made extremely easy with the right hashtag analytics tools.

Luckily for you, there are a bunch of tools on the market created to make things a whole lot easier for you.

We will talk about the tools that can make your social media efforts more effective a bit later in this article.

First, let’s cover the very reason these tools exist in the first place.

Hashtags and their significance

You’ve heard about hashtags, right? Of course, you have.

In fact, we bet that you’ve not only heard about them, but you use them quite often as well. They have literally changed the way we talk in the past decade.

But, whether you use them or not is not even our question: in this post, we will not talk about the “if” – we will talk about the “how.”

To learn more about the uses of hashtag analytics. Visit our Hashtag Analytics page.

By now, you might wonder what can be so complicated about #HowToUseHashtags. So we decided to dedicate a whole article to the topic- hashtag guide for beginners.

Believe us, you are in for a surprise.

Hashtags analytics and social media marketing

Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition.

They also empower social media users to efficiently structure data, filter out all the irrelevant information and get exposed only to the content they are interested in. So, companies can make sure that they are reaching their target audience, and not wasting their efforts.

Apart from helping you get discovered, dedicated hashtag performance can also give you a real-time overview of the user-generated content as it is shared on social media, and conversations pertaining to your brand and products.

Using hashtags is a win-win situation for both brands and audiences because it helps audiences find your content when they are looking for it, and they help you find user-generated content that pertains to your brand.

Start with generating the right hashtags, and then start to track your efforts.

The problem is that not all companies and social media users fully leverage the power of hashtags. This puts them in an unfavorable position since they are not taking advantage of the opportunity to optimize their campaigns to get better results.

However, it is important to note that these companies don’t track their marketing efforts not because they don’t want to. Rather, they don’t track because they are either not aware that they can, or they don’t know how to do it.

If your case is similar to the ones we mentioned – don’t despair; all you need to start is a detailed, comprehensive overview of the available hashtag tracking tools and the way you can use them.

Which is where we come into play.

The need for hashtag analytics tools

Occasionally, a new trend emerges in the market and creates both opportunities and issues. As a result, a need for products that will enable users to use the opportunities and give them solutions for the problems they face arises as well.

The good news is that along with the demand for solutions, the supply increases as well. So, the likeliness of finding the perfect tool for you increases.

The bad news is that, in situations when one is faced with endless options, making the right choice is much harder.

It can be confusing when every emerging tool promises you stellar results, and not many of them deliver on their promises. To help, we decided to do the hardest part of the job for you: list the most legitimate hashtag tracking tools, break down their features, and the results you can expect.

What can hashtag analytics tools do for you?

Using hashtag analytics software, you can make sense of the performance metrics for your hashtags, and how audiences react to them.

Monitoring your results in real-time allows you to discover the best practices in your industry. Allowing you to tweak the content to appeal more to your target audience, which of course, translates to better results.

Basically, the need for using hashtag analytics comes down to the following several points:

• Discover current trends in your industry
• Track your hashtag campaigns and analyze the audience’s engagement
• Track the positive and negative mentions containing your hashtags (sentiment analysis), and react accordingly
• Gain insight into the current brand awareness levels
• Identify influencers relevant to your business as your potential brand ambassadors

Although most of the hashtag tracking tools currently available will give you these basic insights, not every tool will be suitable for your individual case.

Let’s take a brief look at the differences.

Top Hashtag Tracking & Analytics Tools

Out of the many tools available on the market, we picked the 15 hashtag analytics tools that have the best track record so far.

Let’s dig into the details!

1. Keyhole

Keyhole is the front-runner among social media analytics tools for a reason: it provides in-depth data analysis in an easy to understand manner.

It is an all-in-one solution that:

• Tracks your campaigns’ reach and impact in real-time
• Monitors top brands in your industry
• Notifies you of positive and negative mentions of your brand
• Gives you valuable consumer insights such as sentiment and demographics
• Allows you to social listen and keep up with trends
• Surfaces the most influential accounts and posts

All of the insights above, no matter how advanced, are presented in simple reports. So simple that everyone can understand them, regardless of their previous experience – which makes them practical and actionable.

Also, Keyhole makes the setup process so easy and intuitive that you won’t have to retrain your whole team!

Keyhole trackers can help you set your listening efforts up for success by allowing you to filter and combine search terms to get as granular as you want.

You can also aggregate hashtag tracking results for instant competitive analysis, as well as benchmarking your campaigns. Your comparisons include metrics like posts, reach, engagement and impressions. As well as the share of voice, sentiment and the top posts.

Price: Custom

2. Social Champ

Social Champ is a feature packed social media management tool that aims to optimise your workflow with powerful automations and AI features. It also has some great tools to help manage your hashtags by creating groups and it recommends the most popular hashtags as soon as you start typing one in the content composer.

Social Champ also has an extensive analytics dashboard where you can assess the performance of your social accounts, not to mention the powerful Social Inbox that lets you interact with your audiences across platforms. 

Price: FREE – $299 per month

3. Brand24

A social media monitoring tool, Brand24 tracks and analyzes the mentions of your dedicated hashtags across various forums, websites, blogs, social media platforms, etc.

The data is gathered and presented in a comprehensible chart, which gives you a glimpse not only of the performance of your hashtags but also of the influencers that have been talking about your brand as well.

Price: $99-$499 per month

4. TweetBinder

A hashtag tracking tool for anyone who wants to analyze hashtags on Twitter and Instagram campaigns, TweetBinder provides historical and real-time data on the two platforms.

This allows you to research the users interacting with the hashtags to see their reach and overall influence. TweetBinder groups similar conversations and allows you to filter the results to gain a better perspective of the current situation.

Price: $47.79 – $403.27 per month

5. RiteTag

A hashtag monitoring tool, RiteTag allows users to check which hashtags they should use to make their content as discoverable as possible.

It shows the trending hashtags, popular accounts that use them, and evaluates the hashtags you use rating them as great, good, unused or overused. It is a simple and self-explanatory tool that anyone can use.

The only problem is that just like other low-cost and free hashtag analytics tools, it is mainly focused on showing the use frequency of a particular hashtag, rather than digging into actual analytics.

Price: $65 per month

6. Sprout Social

A well-known social listening platform, Sprout Social promises to improve communication between businesses and their customers by offering solutions related to:

• Social media management
• Customer Care
• Data and Intelligence
• Employee Advocacy

Price: $249 – $499 per month

Read More: 6 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

7. Display Purposes

If you are looking for a hashtag tracking tool that can analyze your campaigns and produce extensive reports on the impact of your hashtags, Display Purposes is not for you (nor is any other free tool).

However, if you wish to find relevant hashtags for your photos that can bring you greater reach, then look no further.

Incredibly simple to use, Display Purposes will show you the best hashtags for your needs weighted against various factors such as location, language etc.

Also, junk and generic hashtags are filtered out, which leaves you with only those that give your photos an actual chance to be seen.

Price: $14 to $60/mo

8. Vaizle

Vaizle’s Hashtag analytics tool is a valuable resource for businesses looking to improve their social media reach and engagement. The tool enables users to analyze the performance of hashtags on Instagram and Twitter and identify the most effective ones for their brand. With Vaizle’s hashtag analytics, users can track the popularity and frequency of hashtag use, monitor engagement rates, and identify trending hashtags in real time. 

This information allows businesses to adjust their social media strategy, optimize their content, and maximize their reach and engagement with their target audience. Vaizle’s hashtag analytics tool is user-friendly, and intuitive, and provides valuable insights for businesses looking to grow their social media presence.

Price:  $29 – $299 / Month

9. Socialert

Another reliable tool that allows you to monitor your hashtags, Socialert also allows you to track keywords and accounts.

This tool gives you insight on the impact your hashtags have across different social media platforms, and find active users that you can use to spread the word about your brand. All of this information can help you find out the preferences of the public, and create more engaging posts.

Price: $24.5 per month

10. Mention

Created to help businesses understand their online presence, Mention allows users to track brands, competitors, and/or industry topics.

The platform covers information available in over 40 different languages and exports the gathered data in segmented and understandable reports.

Aside from monitoring mentions and hashtags across various platforms, Mention also allows you to track users and their activities. This can help you find potential influencers to reach a wider audience.

Price: $49 – $179 per month

11. BrandMentions

BrandMentions is a complete Social Media Analytics tool, which can do brand monitoring, reputation management, business intelligence to competitor spying.

This tool provides you with relevant information and important metrics pertaining to your brand awareness campaigns.

Price: $99 – $499 per month

12. Pixlee

Even though Pixlee is best known as a UGC and influencer platform, it also gives insightful hashtag analytics.

Its free Instagram Analytics tool gives you weekly reports on your hashtag statistics, with analysis that extends to both your own content, and user-generated content.

It also has social listening features that allow you to monitor conversations about your brand and helps you identify influencers.

Price: Custom

13. Talkwalker

Talkwalker is a marketing tool that allows users to analyze their performance on various social media sites in real-time, follow the trends in the industry, and later optimize their performance according to this information.

The tool uses sources in 185 languages and is equipped with an automatic translation which makes it easy to follow data coming from different parts of the world.

Another useful feature is text and image recognition which allows users to get insights based on the position of their logo on social media.

Price: Starts at $9600 per year

Read More: What Is The Optimal Social Media Post Length In 2024?

Final Note

If you read the list and all the descriptions of the hashtag research tools we covered, then you probably noticed that most of them offer similar features. The difference is the details they provide and the corresponding price tag.

But, which one should you choose?

If you are an individual, who wants to increase his or her reach, then we suggest you start with the free hashtag analytics tools that mainly show you a way to get on the social media “map”.

If you are a business, on the other hand, a free, basic tool won’t do. Why?

Well, if you want to improve your performance, optimize your offerings, and improve your communication with your customers, you will have to pay for a tool that offers more features and provides more detailed reports.

Believe us, the cost will be inconsiderable when you compare it to the value that gathered insights bring to your business.

However, note that every business is different, so ultimately, no list or article could tell you with complete certainty which tool will fit your needs best. However, if you want to find “The one tool” for you, the best thing you could do is try out a couple of tools and see for yourself which one you are the most comfortable with.

So, test the waters with a couple of these tools. Afterward, you can decide if this is the one, or perhaps you’d rather find another tool to “bathe in”.

Keyhole is a real-time brand, campaign, and influencer social listening tool that provides profile and hashtag analytics for Twitter, Facebook, and Instagram.

The post 2024’s Top 13 Hashtag Analytics Tools [Paid + Free] appeared first on Keyhole.

While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter.

We all know social engagement is important for brands, but how do you track the real-world impact on your business?

Should you go after new followers or should you run a new Twitter campaign? Are there influencers out there who may be impactful to your brand?

Finding the right Twitter analytics tool will provide you with the answer to those questions to help your social strategy flourish.

Features of the best Twitter analytics tools

What can Twitter analytics tools do for your business? Before you start looking into investing in the best tool for your business, make sure you consider exactly what insight you want to gain.

Here are a few key reasons to use a Twitter data analytics tool:

1. Tracking important Twitter metrics

• Tweets that historically have the most engagement
• Brand mentions
• Insights from your competitors

2. Growing your Brand

• Identify potential brand influencers
• Grow your follower base
• Grow your business

3. Guiding your Twitter Content Strategy

• Discover what hashtags and topics your followers are discussing
• Improve new content by leveraging data on what your audience finds most engaging
• Manage your Tweet schedule
• Better manage replies to brand mentions

Now that you’ve established what you’re looking for, review our research of the top 10 Twitter analytics tools.

1. Twitter Analytics (Native)

Features: The native Twitter Analytics platform offers a wide range of basic information. This analytics tool includes data about both your Twitter account and general insights into what’s trending on Twitter.

Through Twitter Analytics, the main dashboard features a monthly summary of information such as the number of Tweets, Tweet impressions, profile visits, mentions, and followers. At a glance, you can also see your top tweets, top mentions, and top new followers per month.

Twitter’s audience insights break down your follower base by their interests, occupations, buying styles, wireless carriers, gender, and more. Many other top Twitter analytics tools do not offer this data.

The tool also offers general Twitter trend data, including trending topics, events, sports, movies, and more. This tool offers native ability to advertise directly to Tweets relating to any of these topics, and the ability to target by goal (followers, engagements, leads, website clicks, and more).

Main advantage: This is a simple tool for beginners, offering detailed audience demographics data and built-in advertising tools.

Disadvantage: The majority of data reports can span only a 3-month period. Most businesses will need more robust data reporting.

Pricing: Paid

2. Keyhole

Keyhole is a real-time Twitter analytics & listening tool. Their simply designed dashboards give you an overview of key data that helps you make meaningful decisions about your brand.

Keyhole features a full slate of analytics features and in-depth reporting. To start, their hashtag and keyword listening allows you to analyze industry conversations live and their account analysis tool lets you analyze and optimize your posting schedule and content.

You can also use the tool to schedule unlimited tweets to get amplified reach and engagement. They also allow you to track and build automated reporting around individual campaigns, perform competitive analysis, and perform research on both live and historical data for Twitter, Instagram, Facebook, and Youtube.

Here are a list of features that makes Keyhole a remarkable Twitter tracking tool:

1. Get accès to Twitter historical data without signing up for the tool

2. Schedule tweets tp your best time to post on Twitter

3. See your competitor’s best time to post, best content types, and more

4. Track your Twitter analytics in real time

5. Create custom report or live dashboard and share it with your teammates

6. Leverage social listening by adding your go-to branded hashtag and keywords

Main advantage: Keyhole is a huge time-saver, and is primarily used for real-time social listening and gaining actionable insights through data.

Pricing: Custom

3. Hootsuite

Hootsuite is widely known as the most popular tool for managing social media content. It’s also a commonly used social listening tool. While it used to be the main tool on the market, it faces many more competitors now.

Hootsuite has a deep feature set beyond basic analytics, boasting social media scheduling tools, user / keyword / hashtag monitoring, content curation, and team management.

If you’re looking for Twitter analytics data, Hootsuite provides a dashboard overview of your basic metrics. You can also build unlimited reports, exportable in the most common document formats. One of the most useful tools is the ability to track how fast your team members respond to brand mentions.

There are also a wide variety of add-ons from other data providers, some of which are free, but many of which come at additional monthly fees.

Main advantage: Consolidates data from Facebook, Instagram, and Twitter. Large user base and support information.

Disadvantage: Hootsuite is much pricier than similar competitors.

Pricing: Hootsuite offers a 30-day free trial. $99/month for a single user and 10 profiles and $249/month for up to 50 social profiles and 3 users. Enterprise plans are available.

4. Buffer

Buffer is primarily a social scheduling tool, but for those who are in need of a combined platform, it also provides Tweet-level analytics.

You can consider Buffer a lighter, less expensive version of Hootsuite, allowing users the ability to easily drop posts into a pre-planned content schedule.

From an analytics perspective, Buffer has announced Buffer Analyze, a more robust social media marketing tool, which promises the ability to track key metrics on the posts you’ve shared, including the ability to track what type of content has performed best.

Main advantage: Easy to use for scheduling content. The free tool is fairly robust.

Disadvantage: At present, data reporting is fairly limited, but Buffer Analyze may change that.

Pricing: Buffer pricing starts at $6 and goes up to $120 per month.

5. Sprout Social

Sprout Social is another full social media management solution. It offers tools to manage analytics tracking, engagement, publishing, listening, collaboration, and automation.

The Smart Inbox feature combines all messages from all major social profiles into a single stream.

Sprout Social’s data reporting tools are quite in-depth. You can build several listening queries that monitor specific keywords or users in order to create a live feed of brand mentions and analyze user sentiment or geolocations.

From an analytics standpoint, Sprout Social allows you to build custom reporting dashboards that include data around engagement, task performance, messages, top-performing tweets, Twitter trends, Twitter comparisons, keyword reporting, and more. They allow these reports to be branded with your logo for easy sharing.

Main advantage: Robust reporting capabilities and built-in image editors and CRM tools.

Disadvantage: Reports do not incorporate unlimited historical data.

Pricing: The pricing starts at $249 and goes up to $499 per month. They also offer a free 30-day trial.

6. Klear

Klear’s main functionality is to help your business identify key influencers on Twitter, YouTube, Instagram, YouTube, and other blogs, and has over 5 years of historical data for your business to leverage.

Klear is simply designed, easy to use, and can provide helpful insights for small to medium businesses.

The analytics tool provides analytics for individual influencers in a beautiful dashboard, including engagement reports, audience demographics, popular content, and more.

Klear also offers monitoring tools that let you track KPIs, true reach, and estimated ROI.

Main advantage: Great for identifying influencers and their reach. Intuitive interface.

Disadvantage: Limited use, as it offers shallower data reporting for your business’s profiles.

Pricing: Klear offers a free version with limited features. Their pricing is customized so you need to fill out a form first to get the pricing details.

7. Agorapulse

Similar to Hootsuite, Agorapulse is another all-in-one tool that allows you to manage your entire social media presence across all social profiles, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Agorapulse offers content scheduling tools, including the ability to re-queue or reschedule old posts. It also provides message feeds to help consolidate all incoming messages. From a listening perspective, Agorapulse features monitoring and chatter streams and allows you to track the average response time on each platform.

This tool provides one-click Twitter analytics reporting that’s easily exportable to a PowerPoint presentation. You can also see the performance of key metrics like replies, impressions, and clicks over time. You can also track the number of interactions on specific hashtags to help you inform your content strategy.

Main advantage: Basic reporting across all social platforms.

Disadvantages: Limited ability to manage content on platforms within the app with occasional photo issues. Inability to combine reports for one brand across several platforms.

Pricing: Ranges from $69/mo to $499/mo with a custom plan. Free trial available.

8. Whatagraph

Whatagraph is a code-free marketing data platform that can pull data from over 40 sources to be used in interactive reports and dashboards. The ability to combine metrics from multiple social media such as Twitter, Facebook, Instagram, and LinkedIn makes it especially useful for tracking individual campaign performance.

With Whatagraph, you can create in-depth interactive reports and dashboards with data that is automatically sourced from your client’s marketing channels. 

The Twitter Report template comes with pre-made widgets, graphs, and tables that cover your page insights on reach, impressions, demographics, and many more. The reports are highly customizable in terms of type and arrangement of widgets, color, and branding. 

Once you’re happy with the report outline, you can automate sending to a list of selected addresses.

Whatagraph launched the new data transfer functionality, that allows users to easily move data from popular marketing platforms to a Google BigQuery data warehouse for advanced analytics and deeper insights from historical data. 

Main advantage: Simple drag-and-drop interface so even non-technical users can create insightful Twitter reports and move Twitter Ads data to BigQuery.

Disadvantages: It offers yearly fixed pricing.

Pricing: Whatagraph three adjustable pricing plans: Professional, starting at $249 for five users and 25-50 sources, Premium, starting at $499 for ten users and 50-100 sources, and Custom, for 100+ sources and unlimited users. 

9. Quintly

Quintly provides in-depth analytics tracking for multiple social channels, including Twitter, Facebook, YouTube, and more.

It offers competitive benchmarking, allowing you to track your account performance versus that of your competitors. You can also track your key KPIs and centralize your online marketing success all in one place.

You can also automate your social media analytics reporting with the ability to create custom reports, including live reports with shareable links, customized to your brand.

Advantage: All-in-one social analytics solution with customizable, branded reports

Disadvantages: Pricier than similar analytics tools. Lacks deeper listening analytics of competitors.

Pricing: Accounts start at $345 a month, based on the number of profiles.

10. ContentStudio

Last but not least, ContentStudio is a content discovery and curation tool. Like other tools on our list, this is primarily a social listening tool, helping you monitor conversations and popular content across a variety of topics on all social platforms. There are also a variety of automation and publishing tools available.

With this tool, you can track what’s trending right now. As of 2018, the tool does not yet have a full analytics tool, but it promises to have one soon.

Advantage: Track conversations across all platforms.

Disadvantage: No established analytics reporting tool.

Pricing: ContentStudio starts at $25 a month for 5 social accounts, and ranges up to $99 a month for 25 social accounts. 

Conclusion

To sum it up, tracking and analyzing metrics is crucial for success on Twitter. We have explored the top 10 Twitter analytics tools that can help you gain valuable insights into your performance. From follower growth to engagement rates, these tools offer a wide range of features to empower you with actionable data.

Among these impressive options, Keyhole stands out as a comprehensive and user-friendly solution. With its advanced analytics, real-time monitoring, and easy-to-understand reports, Keyhole takes your Twitter strategy to the next level.

Don’t miss the opportunity to unlock the full potential of your Twitter campaigns. Experience firsthand how Keyhole can elevate your social media marketing. Start harnessing the power of data and make informed decisions to drive your success on Twitter. Your brand deserves it!

Related Articles:

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How To Do A Twitter Competitor Analysis In 5 Simple Steps

The post 2024’s Top 10 Twitter Analytics Tools for Tracking Metrics [Free Included] appeared first on Keyhole.

• Act as fuel to Instagram’s tricky algorithm and improve visibility
• Enhance your content’s discoverability for a larger audience
• Make trendjacking more impactful
• Categorize your content
• Foster a sense of belonging and encourage UGC

All the above reasons are exactly why every social media marketer strives to up their hashtag game on Instagram. 

But is running behind any and every popular hashtag the right way to go? No. 

You need thorough audience insights, the right tools, and data-driven strategies. 

Today, we’re sharing the ultimate Instagram hashtags guide so you can strengthen your presence on the platform.

Instagram Hashtags Guide: The Basics

Before we dive deep into hashtag research and usage, let’s get the basics out of the way. 

What are Instagram hashtags?

Instagram hashtags are words and phrases with the hashtag symbol in front of them and are used in Instagram captions and stories. 

Social media marketers use Instagram hashtags to: 

• Increase visibility and discoverability
• Organize and categorize content on Instagram
• Improve engagement
• Optimize brand campaigns and create a sense of community 
• Use trend jacking and sustain relevance

Furthermore, you can even go a step beyond and add such a curation as an Instagram feed on the website for more social proof.

Different types of hashtags on Instagram

Since Instagram hashtags guide your social media discovery, make them dynamic. Here’s how:

1. Branded hashtags

A branded hashtag is a hashtagged phrase a brand creates and uses on social media. It is exclusively associated with the brand and aims to encourage conversations around their product, services, and campaigns.

Coca-Cola’s #ShareACoke is a notable example of a branded hashtag. 

2. Community hashtags

A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. They help create a sense of belonging and categorize content about a particular topic or niche. 

For example, #nintendolife brings the game’s enthusiasts together on Instagram. 

3. Trending hashtags

Trending hashtags use current trends and are mentioned frequently. These let brands create a relatable image on social media, join the trending conversation, and reach a bigger audience base.

For example, #Barbenheimer represents a cultural phenomenon related to the two massive hits of 2023 — Barbie and Oppenheimer. The hashtag got extensive traction on social media, prompting multiple brands to hop on the trend.

The anatomy of a successful hashtag

Hashtags are essential to build a thriving Instagram presence. But what makes a hashtag tick? 

1. Relevance

The most influential factor for a successful hashtag is its relevance to your target audience and the content or topic you are posting about. 

It has to resonate with your audience’s interests and preferences and be relevant to the post’s messaging. Only then the right people will discover your content and engage with it. 

2. Popularity

Your chosen Instagram hashtags should be popular enough to bring your content the desired traction. If a hashtag is already a favorite among your audience and aligns with your content, using it can increase your visibility. 

However, it’s best to avoid hopping on trending hashtags if it isn’t related to your brand message.

3. Uniqueness

Overused or generic hashtags make your posts invisible in the sea of similar content. Your Instagram hashtags have to be unique and memorable to stand out. 

How to find the right hashtags for Instagram

Every successful or trending hashtag won’t work for you. You must understand how to find Instagram hashtags that represent your content messaging and resonate with your audience. Let’s see how:

Research your audience

While researching hashtags for Instagram, the primary focus should be your audience. Who are they? What are their interests? What type of content and hashtags do they engage with? Knowing these details lets you tailor your hashtag strategy to reach the right people.

Collect and analyze first-party and third-party data to determine your ideal audience. Consider demographics like: 

• Age 
• Gender
• Location
• Profession
• Interests and hobbies
• Shopping patterns

Analyze your competitors and influencers to see what types of Instagram hashtags they use. Since you have the same or similar target, it gives you a fair idea about your audience. You should also assess your existing posts and see which hashtags have generated the most engagement. 

3 Tools for hashtag research

Manually finding Instagram hashtags can be tedious and error-prone. Consider using Hashtag research tools to make the process more accurate. 

Here are some social media solutions you can consider: 

1. Keyhole

When it comes to upping your Instagram game, very few come close to Keyhole’s hashtag research capabilities. Besides content scheduling and social media analytics, you get hashtag suggestions, monitoring, and data-driven reporting features. With its real-time social media listening, you can find the most popular and relevant hashtags within seconds. 

Keyhole also offers a clean dashboard where you can track your existing hashtag’s performance, identify areas of improvement, and optimize your strategy accordingly. 

With Keyhole’s AI-powered competitive analysis, you can avoid the common mistakes of hashtag usage and understand which ones work the best in your niche. Moreover, you can share the generated reports with your team and stakeholders and keep everyone on the same page. 

2. Sprout Social 

Sprout Social is one of the most popular social media marketing solutions with hashtag tracking features. The tool crawls online conversations, forums, and groups and finds the best hashtags for Instagram campaigns. 

Here, you can easily track the most frequently used hashtags that get the most engagement. Sprout Social also lets you add hashtags to monitor within social media feeds to assess their usage. It also ensures you engage in significant conversations by suggesting popular hashtags in your niche.

3. Brandwatch

With accurate customer intelligence, historical customer data, and competitive channel analytics, Brandwatch can help you find impactful hashtags. Moreover, the customizable dashboard tracks performance and ensures your hashtag usage remains on the right track.

How to create a custom Instagram hashtag strategy

Aimlessly adding a handful of hashtags won’t help your Instagram presence. You need a well-mapped-out approach to get the desired traction.

Here’s how you can customize your hashtag strategy for Instagram: 

Combining different types of hashtags

To get the most out of your strategy, you should plan out a mix of general and specific hashtags. General ones increase your content’s reach, while specific ones target a niche audience. By mapping them in your strategy, you get dynamic hashtags ready to be used according to your content. 

Branded hashtags for Instagram campaigns will encourage UGC and spread brand awareness. If you are a B2B company, using hashtags specific to your industry or niche will boost niche visibility. 

Trending hashtags are excellent for boosting organic engagement on your posts. A focused approach to trending Instagram hashtags can even make your content go viral. So, prioritize it. You should also include local hashtag monitoring in your strategy to make area-specific social media campaigns more relatable to the local audience. 

Determining the ideal number of hashtags per post

Building a list of compelling hashtags isn’t enough. Your strategy must contain the ideal number of hashtags per post. While Instagram allows up to 30 hashtags per post, you don’t need all of them.

Overusing hashtags can make your post look spammy. A good practice is to use around 5-15 relevant hashtags per post. 

How to use Instagram hashtags effectively

Here is how to add Instagram hashtags to your social media posts:

Incorporating hashtags into your content

The placement of Instagram hashtags in your content can make or break your discoverability. They should be relevant to the content’s messaging and naturally blend into the captions. 

However, adding too many hashtags in the caption makes your content look inauthentic. Instead, add a comment to give your audience a more detailed context and add some relevant hashtags there. 

Using hashtags while interacting with fans in the comments is also an excellent idea, especially if you have a branded hashtag. It encourages further engagement and hashtag-specific UGC submissions. You can even use hashtags as stickers while creating and posting Instagram stories or reels. 

The art of storytelling through hashtags

Instagram hashtags must tell a story. Otherwise, they look like a blatant attempt to improve reach. 

Divide your content into segments or chapters and add a specific hashtag for each. These should represent your story’s intent clearly without giving away too much. This approach creates anticipation and keeps your audience engaged as they follow along.

Turn the hook of your content into a hashtag. It piques your audience further and makes following the story convenient.

Tracking and measuring hashtag performance

To grow in a crowded platform with a finicky algorithm like Instagram, your hashtag strategy must evolve and improve constantly. That requires understanding what’s working, what isn’t, and what could be better. 

You can always track each hashtag’s engagement, compare them, and benchmark them against your goals. You can note the engagement rates after using specific hashtags and monitor their performance over time. However, the manual grind is time-consuming, unreliable, and not feasible for the long term. 

That’s where tools such as Keyhole can help through a couple of simple steps:

1.Log into your Keyhole account 

2. On the following page, click on the Hashtag Campaign Tracking option. 

3. Enter your Instagram hashtag in the box and click “Add Tracker.”

4. On the next page, you will find platform options to select which your newly-created hashtag tracker will monitor. Select Instagram to have a platform-specific view of your hashtag performance. Then click on “Create Tracker.”

5. Keyhole will track your chosen Instagram hashtag and produce reports within seconds.

Regularly monitor engagement and reach of every hashtag on Instagram. If you see performance dropping for some time, consider the hashtag outdated.

Instagram hashtags guide: Best practices

To ensure successful hashtag optimization on Instagram, here are some additional points you need to be mindful about:

Avoiding hashtag spam

One of the common risks to your visibility and engagement is hashtag spamming. It refers to using irrelevant, inappropriate, or too many hashtags. Hashtag spam may even cause shadowbanning and prevent your content from showing up on feeds. 

The following tips can help you avoid that:

• Using repetitive hashtags can make your posts look spammy and bland. Ensure a balanced mix of different hashtags. 
• Limit your hashtag usage to 5-10 per post. You can add some on a pinned comment as well. 
• Regularly measure your hashtag performance and discard the outdated ones. 

Adhering to Instagram’s guidelines

Instagram’s algorithm is quite strict in filtering content that doesn’t follow their guidelines. So, be mindful of them before creating content and using hashtags. Your hashtag mustn’t contain swear words or other inappropriate terms, as it may get you shadowbanned. 

Rotating and testing hashtags

Rotate hashtag sets in different posts and see which combinations work the best for you. It also keeps your hashtag usage vibrant and lets you target different viewer segments with each post. 

Staying updated with trending Instagram hashtags

Keep an eye on trending challenges and their hashtags. See which ones align with your brand identity. Use social listening to locate challenges your target audience is engaging with. Participate in them early on and add the related hashtags to optimize results. 

Instagram hashtags trends 

Instagram hashtags today keep evolving. 

So, it’s difficult to pin down a specific pattern for hashtag trends. Themed or holiday hashtags become popular in their respective seasons. The rising popularity of memes also generates trendy hashtags that brands use to stay relevant.

For example, International Sushi Day is on June 8th, and for the last few years, #interationalsushiday has been gaining decent traction on Instagram. 

Similarly, one of the trending memes this year is a video of Jennifer Lawrence crying and asking, “What do you mean?” over and over again, taken from a segment of the Hot Ones show. It gave birth to #WhatDoYouMean, one of the most-used Instagram hashtags in 2023.

By searching the hashtag #WhatDoYouMean, you will find multiple brands and creators using this meme and hashtag for their content like the above post.

Conclusion

While we wrap up today’s discussion, here is a TL;DR version of our Instagram hashtags guide: 

• Research your target audience and assess competitors to identify relevant hashtags
• Create a mix of branded, industry-specific, themed, or location-based hashtags 
• Don’t use too many or repetitive hashtags to avoid spamming
• Incorporate storytelling into your hashtag strategy
• Use social listening to identify trends early on
• Track performance and tweak your practices accordingly

For social media marketers, standing out among Instagram’s huge crowd has become difficult. But the right hashtags can be their way out. 

With Keyhole’s hashtag tracking features, you can identify the trending Instagram hashtags and find the ones driving tangible results in your industry. 

Wondering if it’s right for you?

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The post Instagram Hashtag Guide – How To Find & Use Instagram Hashtags In 2024 appeared first on Keyhole.

Could it be because you don’t understand it? Or perhaps you don’t know how to set it up in the first place.

Maybe you don’t see why you should be using another Facebook analytics tool. You have Facebook Insights anyway. 

We totally get it.

But, here’s the thing.

You’re missing out on the huge potential to make your ads more successful and reduce your ad spend, or even make what you’re currently spending bring you more value. 

The truth is, Facebook Analytics will completely change the way you do business.

While Facebook Insights does a fairly good job to help you understand the value of your Facebook Page, Facebook Analytics goes a step further to measure actions taken in the News Feed and how they affect actions on company websites, apps, and brick-and-mortar stores.

No more need for a handful of different analytics tools to monitor your Facebook Page, websites, and apps. Now you can access all that data on one dashboard. 

Still, feeling doubtful? We’ve prepared this guide to help you understand why you need Facebook Analytics in your life and how to master this powerful tool.

Read on. 

What is Facebook Analytics?

Facebook Analytics is the updated social media reporting tool that groups together all your Facebook pages, pixels, and apps to give you a complete picture of how users interact with these platforms over time. 

For instance, you can see how audiences on your Facebook page and Facebook pixel overlap or connect.

In other words, you get to see how your Facebook audiences interact with your website as well as how your website audiences interact with your Facebook Page. This is because Facebook Pixel is a core component of Facebook Analytics. 

Facebook Analytics makes it easy for marketers to track the results from organic and paid ads across multiple devices and sessions. It makes monitoring and reporting very easy, which means it can also come in handy while building a Facebook marketing campaign.. 

And here’s the best part; it’s FREE!

All you need is a Facebook page and pixel. 

Facebook Insights vs. Facebook Analytics

You’re probably already familiar with Facebook Insights which give you a report on your Facebook Page performance in terms of engagement and audience demographics. 

Facebook Insights and Facebook Analytics, though both analytics tools are completely different. 

Facebook Insights is just for your page and lives within your Facebook Page, whereas Analytics is mainly for paid ads and lives within your Facebook ad account. 

Facebook Analytics gathers micro-level data from your Facebook Page and Facebook Pixel to show you how someone interacts with your page and website over time. 

So for instance, you can see how many people commented on your Facebook post, viewed your landing page, and then made a purchase. 

Facebook Insights, on the other hand, relates to Facebook Page reach, post’s performance, and other micro-level statistics confined to your Facebook Page.

How to Use Facebook Analytics

For most marketers, the hardest part of using Analytics is setting it up. But worry not, we’ll take you step-by-step, and you’ll be a pro by the end of this guide. 

If you’re already using Business Manager, you’re already one step ahead. 

To get started, head over to your Business Manager account. Then navigate to the Analyse & Report Menu and select Insights:

Please note that for your Analytics dashboard to work, you need to install the Facebook Pixel. Facebook Pixel shows you who gets to your website by interacting with your Facebook content.

It allows you to see how your Facebook ads drive visitors to your website and what those visitors do when they get to your website. 

This information is important because it enables you to measure visitor engagement. 

You are also able to compare the number of leads you get versus the cost of the ads for that page, so you’re aware of how much it costs you to acquire a lead. It also grants you the ability to see what call-to-action buttons attract your visitors the most so you can use them more. 

The Pixel will also show you the shopping cart activity. Are people leaving items in their carts or completing the purchase process?

To find The Facebook Pixel, go to Ads Manager and click on “Pixels”. The installation process is simple, and Facebook walks you through each step required. 

Once you install the Pixel, give it time to run. Then, your dashboard will populate with your analytics data.

At the top of your dashboard, you’ll see the number of new users, unique users, and your retention rate ie. the percentage of people who return to your site. 

You can see the number of active users you’ve had in the last 24 hours and your best traffic sources under Growth Metrics.

Another important step after creating your Pixel is to customize your Event Source Group (ESG). This allows you to see analytics from all your assets (Pages, websites, and apps). 

To create your event source group, choose the option in the top right-hand corner:

Next, name your event source group and choose the apps, pixels, and pages you want to be included in your reports. Follow the setup as mentioned. Now, your dashboard will be all set up.

Using Your Dashboard

No matter how amazing your campaign is, you need to analyze your Facebook ad performance so that you’re fully aware of how it’s performing and what needs to be improved. 

Facebook Analytics is the holy grail of advertising on Facebook. The tool will present you with loads of data from your ads. 

To get the most out of Facebook Analytics, there are three main components that you must fully understand.

Let’s take a closer look.

1. Funnel Analysis

The first important insight available in the Facebook Analytics tool is Funnels. 

To see the Funnels dashboard,

• Click Funnels on the left side of the Facebook Analytics page.
• Then click on the ‘Create Funnel’ button.
• As you add a funnel step, a drop-down menu will give you options including conversations, messages sent, page views, post reactions, add to cart, etc. You can add all the options you think are relevant to you. 
• For the Funnels dashboard to work, you need to make sure your Facebook events are set up properly in Pixels. 

Add all the relevant events. 

Why are Funnels so important?

With this feature, you are able to track your users’ journey from the moment they first interact with your asset until they reach your desired end goal. 

For instance, you can track a user from the moment they like your business page, like a post, click on a link, visit your website, add an item to their cart and finally make a purchase. 

Let’s take an example to understand this better:

For this business, 36.9% of the people that commented on their Facebook page went on to view their website. 10.5% of these then purchased their product. So 3.9% of people that commented decided to buy from the site.

Reports from Funnels will help prove the value of engagement on your Facebook page because you’re able to tell if comments and likes on your Facebook page result in users going to your website and ultimately converting.

You can take advantage of what is working within your funnel. 

Say the more people view your Facebook Page, the more they purchase. You can then create an ad to purposefully increase your page views. 

On the other hand, if you have many people visiting your page, but very few of them are adding your product to their shopping cart, then something is missing.

You need to give them an incentive to add items to the cart such as discount codes, personalized product offers, etc. You’re also able to see at what point in the funnel are people dropping off. 

Are they not clicking on your links? Maybe you need a better call-to-action. 

Or perhaps they’re leaving immediately after landing on your website. If so, you may need to reassess your landing page content. If they drop off after they add the item to the cart, you can create a follow-up email sequence to find out why that’s the case.

2. Customer Lifetime Value Analysis

The second powerful report on Facebook Analytics is Customer Lifetime Value.

To set it up, select Lifetime Value from the left-hand menu, then decide whether to include All Users (anyone that interacted with you) or Paying Users (only those that made a purchase).

Why is Customer Lifetime Value important?

Facebook changed its system and now users see more content from friends and groups and less content from pages. This means that you need to use ads to get more people to see your content in their feeds. 

This has made the ad space very competitive and now costs more to acquire leads. 

Each lead needs to be of high value for you to get a high return on investment.  You want each customer you acquire to engage on the long-term with your brand. 

You also want to focus on warm leads and not just cold leads because warm leads are more likely to convert into customers. Most businesses tend to concentrate on new customers and forget existing customers.

A customer may have bought a product from you, but that doesn’t mean their journey ends there. They are still useful to your business. There are many ways to increase a customer’s lifetime value to your business.

By looking at reports generated by Customer Lifetime Value, you can see how much a customer is worth to you over the course of several months.

With this feature, you can see how Customer Lifetime Value corresponds to changes you make in targeted ads, promotions, and so on. Not everyone who sees your ad will become a customer immediately. 

Some people may want to interact with your brand several times before they make any purchase. Customer Lifetime Value allows you to see how a user’s value increases over time. 

With this data at hand, you’re able to tell which users to spend more ad money and effort on because they will bring more value to your business. 

3. Revenue

The third very important Facebook Analytics insight is Revenue. 

To set it up, choose a date range and then click on the Revenue option from the menu.

The revenue report is quite great for Facebook audience insights. You can see the number of people who make a purchase and their age and gender breakdown. 

This helps you understand the people who are making the most purchases, therefore, helping you to make your Facebook ads even more targeted. This way, you are able to make the most out of your ad spend. 

No dollars end up going to waste. 

Create Custom Dashboards

Facebook Analytics allows you to create a customized dashboard so that you can slice and dice your data in all sorts of ways and go as specific or in-depth as you want. 

For instance, you can create a dashboard that compares specific events, specific groups of users (by age, gender, lifestyle, interests, etc.), different segments of users, etc.

You can also segment your reports into custom time windows, such as days, weeks, or months. Custom dashboards allow you to create well-targeted marketing campaigns so that you can achieve your desired goals. 

To create custom dashboards, use the pin option in the top right-hand corner to pin a report and save it to a chosen dashboard.

Use Facebook Analytics Data to Inform Your Marketing Campaigns

Data is useless if you don’t use it. 

You will only get real value from Facebook Analytics if you use the data you generate to make informed decisions for your business. The beauty of data is that it shows you what is working and how to keep it working. It also shows you what is not working and how to turn it around. 

A Facebook ad campaign may not bring you the conversion success you were hoping for. With Analytics, you are able to tell why that’s the case and what you can do to improve the ad campaign. 

You can also use Analytics to retarget people who may not have been convinced to become customers the first time around. You can do so by addressing the issues that stopped them from becoming customers and then retargeting them with another campaign. 

You also get to see which assets are working the best for you. For instance, most people may be converting after messaging you on Facebook and getting a response. 

Then, you can maximize on this by using Messenger chatbots to automatically engage people who like your page. 

Data is a marketer’s gold mine and it can be the difference between a successful brand and an unsuccessful one.

That’s why clever marketers will use Facebook Analytics and other useful social media analytics tools such as Keyhole to monitor their campaigns.

Take time to explore and understand Facebook Analytics, examine your reports in detail and see your marketing campaigns reach heights you’ve never seen before! 

We’ve also taken the time to build out an infographic that you can quickly refer back to – if you ever need to quickly glance at information on Facebook Analytics, here it is:

Let Keyhole Empower Your Facebook Analytics

In case you don’t know, Keyhole is a real-time conversation tracker that provides social media, keyword, and hashtag analytics for Facebook, Twitter, Instagram, and other platforms. While Facebook insights only reveal metrics of your brand, Keyhole presents you with detailed analytics reports for any business page. 

• Track any public page
• Spy on your competitors and analyze their performance 
• Monitor Facebook hashtags and keywords
• Know how your audience feels with sentiment analysis
• Use personalized recommendations to grow engagement and follower count
• Create custom reports with vital metrics

The best part is the tool isn’t just limited to Facebook. You can also find profiles from top social media platforms and get detailed, actionable insights. Get started for free and scale your presence on social today!

Related Articles:

10 Facebook Metrics For Brands And Businesses To Prioritize [+ Tips To Grow Them!]

Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

The post Facebook Analytics Guide 2024: How To Analyze & Use Your FB Data appeared first on Keyhole.

You’ll discover why Instagram captions are so important, and why you shouldn’t ignore the powerful engagement that a well-written caption can garner.

We’ll also share can’t-miss tips on how to write a great Instagram caption—real, actionable tips you can use right away.

Plus, we’ll introduce you to how to perfectly format your captions, and how to choose the best hashtags for your posts.

Finally, we’ll sprinkle in some great, real-world examples of Instagram captions to inspire you.

Let’s get started.

Why Instagram Captions are Important

Instagram has over 2 billion monthly active users, with more than a billion of them using the platform every single day.

Those users spend a whopping 53 minutes on average scrolling through their favorite posts, engaging with their favorite brands, and buying the hottest products.

So what’s the key to reaching that enormous audience?

Perfectly written Instagram captions.

They capture your casual scroller’s attention, and turn them into dedicated followers that engage and promote your brand.

How?

They allow you to unlock more followers, increase engagement, and extend your brand’s reach beyond the borders of the Instagram app.

A good Instagram caption will capture your scroller’s attention. A great Instagram caption will stop them dead in their tracks. The more time a reader spends reading your caption and engaging with your post, the better your post will rank in the Instagram algorithm.

With enough engagement, your post can end up on the highly coveted Explore Page, bringing more eyeballs to your posts than ever before.

That’s why captions are the gateway to building stronger relationships with your audience and customers.

But how do you write a compelling caption that inspires your reader to connect with you in a meaningful way?

Great question!

How To Write an Amazing Instagram Caption

So what is the secret formula to writing the perfect Instagram caption?

Use this formula:

Context + Personality + Inspiration = Engaged Followers

It’s a simple concept, but it takes planning to put into action. 

Here’s how to make it happen:

Tip #1 – Write a Killer First Line

You need to put everything into that first line. 

Not only does Instagram cut off your caption at around the first two or three lines, the first line has to capture your reader’s attention, or they will just keep scrolling for better posts. 

So make that first sentence count!

The trick is to deliver the attention-grabbing element of your post in that first line before the caption is cut off, making it visible in your reader’s feed, without them having to click “more”.

Here are some attention-grabbing elements you can put in your first line:

• Spark their interest with some hard-hitting stats
• Pique their passion with a disruptive statement 
• Tap into their egos by asking a question
• Trigger an emotional response with a compelling narrative
• Share an exclusive offer that they can’t pass up
• Tease their curiosity and keep them guessing

Whatever you choose, it needs to capture their attention quickly so they will actually click “more” and engage further with your post.

Tip #2: Add a Strong Call-to-Action

Once you have captured their attention, you need to give them something to do with that interest.

A strong Instagram call-to-action (CTA):

Use active language

Using phrases like “register now”, “buy now”, or “click more” help your audience know what to do next. 

If you don’t tell them what to do, they will move on and scroll to other posts that do tell them what to do.

Creates a sense of urgency 

Your CTA has to create a sense of FOMO (fear of missing out).

Phrases like “for a limited time only”, “available to the first 100 customers”, “only 24 hours to use this discount code” will get your followers to act quickly before their interest disappears.

Uses “You” Statements

The goal for your Instagram CTA is to make your readers feel like you are talking directly to them.

“Create a free Keyhole account today” is just not as effective as “Create your free Keyhole account today.”  Make it about your reader, and not about you.

Stand Out

Before you can get your followers to do what you want them to do, you have to capture their attention.

Make your CTA stand out. Make it colorful, use great images, and use emojis, anything that says “eyes over here”. 

Another great Instagram CTA tip: Ask your followers to tag their friends in the comment section of your post. Adding “tag a friend who needs this!” or “tag someone who would wear this” is an incredible way to boost your post with the Instagram algorithm.

Tip #3 – Be Authentic

Write in a natural way. Authenticity is really what matters most on Instagram, and is what will register most with your audience.

While your instagram captions and posts should be thoughtful and strategic, you should speak to your followers like you would speak to a friend.

After all, your followers are your brand’s closest friends, so talk to them like they are!

Tip #4 – Add Value

Your captions are Instagram currency—what will you trade for their time?

Offer tips, expert advice, or even humor to increase the added value of your Instagram caption. 

Adding value to your posts will encourage your followers to engage more by sharing, bookmarking, or commenting, helping to boost your Instagram analytics in the process.

Tip #5 – Tell a Story

This is where your brand personality can shine.

Every brand has a narrative style, and every product or service has a story. Tell it.

Be specific, cover the senses by tapping into sensory words that describe taste, sound, sight, touch, feelings, or emotions. Connect your reader with what you are talking about.

Tip #6 – Have Fun With Emojis

Emojis are everywhere on Instagram—if you aren’t using them, then you are not speaking the native language.

With nearly 3,000 emojis (and counting) out there, you can have some fun incorporating them into your captions.

The benefits of using emojis:

• They animate your captions
• They add visual interest, helping your post stand out
• They draw attention to actions
• They break up dense copy in your posts

Just don’t overdo them. A few, carefully placed emojis can boost engagement, but if you overdo it with too many, you can lose your message and send your readers packing.

You should also make sure your emojis fit in with your branding and tone of voice. 

Many businesses are incorporating approved emojis into their brand style guides, ensuring consistency in overall messaging across all social media platforms.

Special note: While celebrities can get away with a simple emoji in a caption, brands and Instagram influencers need to be champion storytellers, especially in an environment where authenticity drives the best results.

Tip #7 – Be Purposeful With Your Caption Length

Like with everything in marketing, your focus should be quality over quantity.

Instagram trends have varied from the short and punchy to longer “micro-blogging” posts. There’s really no right or wrong length for Instagram captioning. 

The more you post, the more you will see what works for your followers. But when you are first starting out or if you are in doubt, it’s best to stay on the shorter side.

PS. If you are posting video posts, make sure to add subtitles. Don’t forget to match your brand color scheme and subtitle font to these. That will take away the pressure off you from crafting hefty captions.

About micro-blogging: This is a newer Instagram trend and a fantastic way to connect with your readers on a deeper level—quickly turning them from followers to brand loyalists.

Tip #8 – Use Hashtags

Instagram hashtags are the key to ensuring people actually find your posts—so make sure you’re using them properly.

Hashtags act like keywords. They’re trackable on Instagram through Instagram Analytics and other sentiment analysis tools like Keyhole, and can be the difference between popularity and obscurity.

Read more about using hashtags to find influencers.

Tip #9 – Practice Elsewhere First

Before you jump right into the Instagram platform to write out your captions, draft them somewhere distraction free first.

Whether it’s a Google Doc or even pen and paper, find somewhere that lets you focus on your campaign and engagement goals without the notifications and nuances of the platform.

You can also write out several captions at once, keeping your brand voice and message consistent across posts and social media platforms. 

Your first attempt will most likely not be your best. Give your creativity room to breathe and grow—you will be surprised at what you come up with!

Instagram Caption Formatting Tips

Proper formatting makes your captions and posts easier to read. The easier it is to read, the more people will ready them and take action.

When you are formatting your captions on Instagram, here are a few things to keep in mind.

Formatting tip #1 – Use line breaks

Line breaks are a great way to split up long chunks of text.

In the past, you had to use periods to simulate line breaks. Thankfully, the Instagram app was finally updated in 2019 to allow for proper line breaks.

So to add line breaks on Instagram, just hit return! 

Formatting tip #2 – Use symbols for bullets

Bullet points are another great option for eye-catching text.

You can use emojis or copy and paste text-based symbols from a text editor for DIY bullet points.

Formatting tip #3 – Use emojis like punctuation

It’s easy to go overboard with emojis. Used the right way, they make your caption easier to read. Used the wrong way, they clutter everything up.

Use emojis like punctuation: at the end of a sentence or thought.

Formatting tip #4 – Use short sentences

Long posts have their uses, but long sentences rarely do. Keep sentences short and sweet to make them easier to read, and use punctuation where helpful.

Bonus tip: But that said—normal grammar and punctuation rules don’t always apply on Instagram. It may be more authentic to write more casually and without full punctuation.

Choosing the Best Hashtags For Your Post

Instagram hashtags are an important way to make sure your posts are searchable, and is the best way to get discovered by new audiences.

This can transform into better engagement, more followers, and ultimately, more customers for your business.

Make sure you are making the most of them.

The Different Kinds of Instagram Hashtags

Branded Hashtags

Branded hashtags are your own creation—unique to your business. 

Common branded hashtags are company names, taglines, or the name of a product or campaign.

This is an amazing opportunity to extend your brand identity and show your marketing creativity. 

Remember, your branded hashtag might have nothing to do with your brand name, just make sure it has everything to do with your brand identity.

Community Hashtags

Community hashtags connect groups of like-minded users to a specific subject. They don’t need to be connected to a business, but they can be.

This type of hashtag is broader and less focused than branded hashtags, and is all about bringing people together. It can represent a lifestyle, a philosophy, or a movement. 

There are well-established community hashtags that have stood the test of time, and there are trending community hashtags that can reflect a hot topic that many users identify with.

If you want to create a community hashtag, keep the scope narrow to optimize the amount of engagement. Stick to a niche interest that will easily build a community around it.

Campaign Hashtags

Campaign hashtags have a shorter lifespan than branded or community hashtags.

They can last a few short days, run for a season, or even for a year. But the point of them is to promote a campaign, product launch, or partnership, and are stopped being used once the promotion has ended.

How to Find The Best Instagram Hashtags for Your Post

In order to be prosperous with hashtags, you need to be strategic—not only with which ones you choose, but when you choose to use them as well.

The most popular Instagram hashtags are used millions of times a day, but that doesn’t mean that you will get your fair share of engagement just by adding #cats, #truelove, or #blessed to your posts.

To be found, it’s better to use hashtags that are more niche to get your audience truly engaged. It also will bring in more qualified users that are relevant to your industry and brand. 

But how do you find them?

The best way is to look. See what your followers, competitors, and industry leaders are already using. 

A great way to find more niche but related hashtags is to look at the “Related Hashtags” section under bigger topics, like in the example above.

To do this manually can be a daunting task, but there are many tools at your disposal.

Keyhole provides advanced hashtag real-time research and analytics tools to gain intelligence from social media platforms like Instagram.

Related reading: Read more about the 7 Habits of Highly Effective Hashtag Marketers.

A Final Note on Instagram Captions

When it comes to creating Instagram captions, being strategic is key. 

Instagram is also a wonderful opportunity to show off your brand personality. Combining your own unique voice and point of view on this laid-back platform lets you reach out to your audience in new and exciting ways.

But all the best strategies include monitoring your hard work. 

Instagram analytics tools like Instagram Insights and Keyhole allow you to see how well your posts perform, giving you a powerful understanding of how well your social media engagement is tracking.

Keyhole also gives you real-time access to see your audience’s reactions as soon as you post.

This allows you to tweak your campaigns to ensure that you are getting the best ROI on your marketing time. 

Honing in on your followers and focusing on leading niche conversations in your industry is the surefire way to attract the best and more loyal followers to your Instagram account.

Read More

Instagram Creator Account: Is It Worth The Switch?

Instagram Hashtag Guide – How To Find & Use Instagram Hashtags In 2024

The post Writing Instagram Captions That Convert: Content, Formatting, & Hashtags appeared first on Keyhole.

Luckily, there are several hashtag analytics tools that can take the load off your shoulder.

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors.

Why Should I Measure Hashtag Performance?

You should always aim to prove the effectiveness of your marketing campaigns. Here are a few great reasons to measure hashtag performance:

• Measure Reach & Engagement: Learn how many people saw your hashtag
• Identify Your Audience: Track the demographics of the people who use your hashtag
• Segment Your Audience: A/B test your hashtags to find your desired audience
• Identify Influencers: Find influencers that give you the best marketing ROI
• Competitor Research: Benchmark yourself against competitors
• Sentiment Analysis: Track how people feel about your brand

7 Benefits of Measuring Hashtag Performance

Here are the most compelling reasons to closely measure and monitor hashtag performance.

1. Measure Brand Reach & Engagement

The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content.

Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products.

By tracking a hashtag, you can measure exactly how many people have seen, liked, shared, or engaged with a particular campaign.

2. Identify Your Audience

Every business wants to know more about its customers. 

Because if you can get into the mind of the customer, you can figure out how best to connect with them.

So what better way than to invite them in on a conversation?

Qualitatively, by monitoring who’s interacting with your hashtag, you can start to build a profile of your audience, and then continue to evolve your content to suit their needs.

Quantitatively, you can get real data that helps inform your strategy. 

For example, you can track your branded hashtag to learn if it’s getting the reach in the countries you want to target.

And if it’s not clicking with your country of choice, you can use a hashtag analytics tool to seek out hashtags that are popular in that country.

3. Segment Your Audience

This is one most people miss.

Hashtags can help you find the people in your audience you care most about.

For example, say your brand uses both #HashtagA and #HashtagB, and each is getting equal reach.

Using hashtag analytics, you can analyze each hashtag to see which one is getting reach with the audience you care most about.

For example, you may learn that men prefer #HashtagA, but women prefer #HashtagB. If your true target audience is women, then you should be pushing for the use of #HashtagB. 

Over time, you can test and repeat this process to narrow down your campaigns to be most effective for the exact customer you want.

4. Identify Brand Advocates & Influencers

When identifying possible influencers for your brand, your best bet is to choose people who most organically mesh with your product or service. 

Therefore, measuring the most popular accounts that have used a certain hashtag is a great way to flag potential ambassadors that would deliver the best ROI.

For example, if you were a national Mexican restaurant chain, you might want to find the most influential people that regularly post on #TacoTuesday, as they’re a natural fit for a collaboration.

Lebron James is a huge advocate for Taco Tuesday, making him a fitting choice for a #tacotuesday campaign.

Or if you already have advocates posting on your hashtags, you can measure which influencers are garnering the most attention. Not only are they more likely to accept a partnership, but their audience is also already suited to your brand.

5. Competitor & Content Research

Don’t just track your own hashtags! 

By benchmarking against competitor hashtags, you’ll be able to set reasonable expectations for how your campaign may perform and unlock insights as to what you could be doing better.

Or, to educate your content strategy, you may want to track hashtags in your industry to learn what types of content your target demographic engages with most.

6. Sentiment Analysis

Beyond pure quantity, it’s important to know how people feel about a topic. 

Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.

For example, if #CampaignA received more reach than #CampaignB, but #CampaignA had the sentiment that was 20% positive and #CampaignB was 80% positive, you’d likely stick with #CampaignB.

Outside of using sentiment analysis on your hashtags, you can also use sentiment analysis to identify unbranded hashtags that are well-received to try to create a positive brand association.

7. Because You Should Track Everything!

This rule shouldn’t have to be stated, but so many marketers forget:

Everything you do should be traceable back to ROI. 

What metrics are most relevant to ROI will be particular to your business, but you should know what your business goals are and the path your hashtag is supposed to take to influence it.

If you can’t back up and justify the use of a particular hashtag with cold, hard data, why are you using it? 

Which Hashtag Metrics Should I Track?

What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals.

Here are some hashtag metrics you can track:

• Posts: How many people posted with your hashtag?
• Users: How many unique users posted using your hashtag?
• Engagement: How many likes, shares, and clicks did your hashtag receive?
• Reach: How people’s feeds did your hashtag show up?
• Impressions: How many times did your hashtag get viewed (including repeat users)?

Please note, reach and impressions are different. Know how impressions are calculated from here.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

How to Measure Hashtag Performance

By now, you’re convinced that you have to start measuring hashtag performance.

Here’s how to get started:

1. Choose a Hashtag Tracker Tool

To track a hashtag, you’re going to need a hashtag tracker.

At the end of this post, we cover the best hashtag tracking tools.

But to keep things nice and easy, we’re going to use our tool, Keyhole, because it allows you to track hashtags on any major social media platform.

2. Choose Your Hashtag

Within Keyhole, or whichever tool you use, input the hashtag you’d like to track. This may be your own hashtag, a competitor’s hashtag, or a trending topic.

3. Choose Your Platform(s)

Depending on where you’re launching the campaign, you may want to track your hashtag on only one platform (like Instagram), or on as many online platforms as possible. 

Make sure you choose a tool that has the platforms that matter most to you.

In Keyhole, you’re able to track keywords and hashtags on:

• YouTube
• Twitter
• Instagram
• Facebook
• News sources, blogs, and forums

4. Consider Your Timeline

Most tools need time to gather data, so you won’t immediately be able to track back retroactively. Or, you may be able to access one or two weeks of data after the tool has time to gather it.

However, if you’re tracking a popular hashtag, you may be able to access historical data.

No matter which tool you use, make sure you set up hashtag tracking before you start a campaign to ensure that you have access to the entire campaign history.

5. Identify Your Key Metrics

Once you have your data streaming in, it’s time to decide what metrics you care most about. It may be all of them, or it may just be a few.

Here are some key hashtag metrics you may want to track:

Posts – How many posts were made with this hashtag?

Users – How many individual users posted with this hashtag?

Engagement – How many likes, shares, comments, and clicks did this hashtag receive?

Reach – How many feeds or timelines did this hashtag show up on?

Impressions – How many times was this hashtag seen?

Do your best to identify metrics in advance that relate most to your business goals.

If you’re trying to drive clicks to your website, engagement matters more. If you’re more focused on positive PR, reach may be more important to you.

Before diving too much into the numbers, consider the business case of tracking each metric.

6. Gain Key Insights

Yes, the above raw data is great, but it’s made much more useful in context. 

On top of this data, most hashtag tracking tools will give you a mix of qualitative and quantitative data that makes it easier to make decisions.

Here are some example hashtag insights you can gain from the Keyhole dashboard:

Top Posts – Discover the most engaging or recent posts on your hashtag. This can help you decide what type of content to make in the future, or identify key influencers.

Related Topics – Identify hashtags or keywords related to your hashtag that you may want to use to gain visibility.

Influential Users – Identify the most influential users that used the hashtag, or the users who most frequently engage with the hashtag.

Top Websites – Discover the websites that most frequently mention this hashtag or keyword to unlock potential content avenues for your brand.

Sentiment – Get a breakdown of the reaction to your content, segmented as either positive, neutral, or negative.

Location – Discover which locations most frequently post with the tracked hashtag.

Gender – Get a male/female breakdown for the hashtag.

Devices and Apps – Track your engagement on mobile vs. desktop to tailor your content to the most common audience.

Linked Websites – Discover which websites are most commonly linked to with your hashtag.

Social Media Post Types – See the breakdown of hashtag use by original posts, replies, or retweets.

Read More: Top 10 LinkedIn Analytics Tools To Measure Your Engagement

7. Create Reports

Once you’ve decided which of the above metrics and insights are most relevant to your campaign, you can create a dashboard or report that highlights these metrics.

Most tools, including Keyhole, will also allow you to export these reports to PDF or XLS so that you can make use of the data on other platforms.

8. Take Action

The most important step: don’t let this all go to waste.

Use the hashtag analytics data to your advantage by regularly tweaking, testing, and analyzing your social media strategy on a regular basis.

The more you test, the better your results will be.

Which Is the Best Hashtag Monitoring Tool?

Now that you know how to track hashtag performance, the next thing to worry about is if your chosen tool supports the platforms you use. Though hashtag is a predominant part of Instagram and Twitter, several hashtag analytics tools focus on just one platform. Here’s a list for quick reference.

How to Check Hashtag Performance on Instagram?

Some of the popular hashtag monitoring tools for Instagram are:

1. Keyhole
2. HashMe
3. RiteTag

How to Check Hashtag Performance on Twitter?

Some of the popular hashtag monitoring tools for Twitter are:

1. Keyhole
2. Twilert
3. TweetBinder

Did you notice how Keyhole was the common name in both? Keyhole is one of the best hashtag analytics tools that support Instagram, Facebook, Twitter, and TikTok — all under one platform!

Reviewing the Top Hashtag Tracking Tools

It’s time to start tracking! To do so, you’ll need to pick a hashtag analysis tool.

Whether you go freemium vs. paid route is up to you, but in our roundup of the top 15 hashtag analytics tools, you’ll discover (unsurprisingly) that paid tools offer far more features, especially when it comes to long-term tracking. 

Here’s a quick recap of the five best hashtag-tracking tools:

1. Keyhole

Keyhole is one of the most popular and powerful social listening tools available.

In terms of analytics, Keyhole offers all of the following:

• Campaign and event tracking
• Brand monitoring
• Influencer management
• Market research
• Trend analysis
• Sentiment analysis
• Competitor analysis

But beyond simple data, the true value of Keyhole comes from the insights it provides.

The ability to create customizable reports with intuitive layouts is helpful when it comes to creating actionable insights that lead to real impact and ROI.

Read More: 5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences

2. Mention

Mention is a broader social listening tool that lets you track your brand mentions across the internet. 

This includes hashtag and keyword monitoring on social media but also has the added benefit of tracking brand sentiment across the web.

3. Brand24

Brand24 allows you to track brand mentions, discussion volume, influencer data, sentiment analysis, and more.

It also offers the ability to set alerts when conversations on your brand hashtag reach a certain volume threshold, so that you can be ready to participate at a moment’s notice.

4. Hashtagify

Hashtagify helps you explore hashtags to discover the most popular content and influencers around any topic, specializing in Twitter content.

They also have hashtag tracking tools that allow you to monitor your competitors.

5. Sprout Social

Sprout Social is another hashtag analytics tool focused on simple design. Their tool has intuitive reports that make it easy to see the big picture.

Start Tracking Your Hashtags Now

To track your hashtag analytics, book a demo of Keyhole now. Prove your social media ROI with Keyhole’s extensive analytics. Know the optimal frequency and the hashtags that have amassed engagement to your posts.

Knowing how to measure hashtag performance isn’t enough; fine-tuning the process will. And Keyhole help you that precisely! 

The post How To Track & Measure Hashtag Performance On Social Media? appeared first on Keyhole.

In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience.

But social media is a data beast!

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand.

You can also invest in the right social media analytics tools and empower your marketing team to make the right decisions for running an optimized marketing campaign. Helping you put your brand in front of the right audience at the right time.

In addition, if you run multiple social media accounts, tracking the right metrics can improve your brand management, customer service, and experience, helping you grow your brand.

Now, it’s important to choose a tool that fits your unique needs. To help you find the right one, we’ve gathered and updated our guide to the best 27 tools to use in 2024 & beyond.

1. Keyhole

Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you. It excels at four key things:

• Getting you inside the minds of your customers.
• Simplifying your reporting so you can easily share results with your team.
• Showing you what attracts your consumers’ attention.
• Saving you a huge amount of time as you don’t have to crawl different social platforms looking for and reporting your social analytics.

These are critical features to look out for when making social media analytics software comparisons. 

As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

Using Keyhole, you can find, identify, track, and reach out to your influencers:

You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:

With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.

And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.

Why Our Customers Love Us

“Keyhole helps us track influencers and mentions. Dashboards are great – can use as is in reports. Supports influencer tracking and we use it to track corporate campaigns.“

Lauren F, Founder & Strategist

“Keyhole is useful and user-friendly. Keyhole is an excellent tool for providing basic insights about social media accounts and tracking social media conversations. As a college professor, I have found it to be a great way to introduce students to social media analytics.“

Kyle H, Associate Professor

Pricing: Custom

2. Social Champ

Social Champ is a one-stop, social media management tool that also enables users to analyze their social media performances with an attractive analytics tool!

The fact that users can get daily updated insights with an eye-catching graphical representation of all the major metrics, makes it a go-to choice for Startups, Entrepreneurs, Small Businesses, and Agencies.

Social Champ allows users to schedule posts, organize them in a Calendar, and later share, engage with the audiences, and offer post tracking with an exemplary analytics tool.
You can optimize the post performances with the best time-to-post feature. Generate and export reports in PDF, PDF, and CSV file formats.

Pros: Analytics tool of Social Champ is for both free and paid plans where one can save time by tracking multiple social accounts with a single click. A wide range of dates to choose and compare the data from makes it stand-out.

Cons: The Analytics tool of Social Champ is only available on the browser and not on the mobile app.  

Pricing: Starting from $29/month

3. Oktopost

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.

Do you have global social media teams? Manage social media teams in more than one country all from one platform.

Social media management, social employee advocacy, and social media promotions are some of Oktopost’s best features.

You can measure your social media marketing performance and optimize your efforts accordingly. 

Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights. 

Also, did you know Oktopost has recently partnered up with Keyhole? Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive.

Con: Unfortunately, the platform does not have the ability to cross-post between networks. 

Price: Available upon request

4. Social Status

Social Status is a specialized social media analytics and reports automation tool.

For that reason, the tool goes in-depth for tracking every available metric across all the main social channels including Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter.

Metrics can be broken down into paid and organic, and posts can be segmented by theme via tagging. Follower demographics can be seen based on age, gender, country, and city.

Social Status also supports newer media types like Instagram Stories, Instagram Reels, and YouTube Shorts. Social reports can be exported to CSV, PDF, PowerPoint, and Google Slides.

Pro: Social Status is especially popular with digital agencies and brands who need to white label and customize different report templates for different clients or stakeholders.

Con: There are no publishing, scheduling, or listening features in Social Status since it is a dedicated social analytics tool. 

Price: $29/month onwards

Read More: 120+ Instagram Caption Ideas For Every Type Of Posts

5. Vaizle

Vaizle is a Meta ad analytics, social media benchmarking, and reporting tool for startups and enterprises who need actionable insights in the simplest possible way. 

You can get an in-depth analysis of your daily ad spend, latest trends, and top-performing posts along with easy-to-create customizable pdf reports. Vaizle also provides various free tools that provide ad analytics as well as social media analytics across Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google.

It also provides daily insights across multiple variables in the form of graphs, charts, and numbers that aids you in improving your social media performance.

Vaizle is being used by 2000+ happy customers across 90 countries. Some of the few clients that used Vaizle to improve their overall social media performance are American Public Media, Rainbow Financial services, FTI Consulting, and IMCG Creative. 

Pro: An easy-to-use Meta-ad and social media analytics tool that transforms data into actionable insights in a sorted and simplest possible manner.

Con: It does not provide a scheduling feature.

Price: $59 -$149 per month

6. Brandwatch

Data is huge these days and Brandwatch is all about it. They set you up with the right industry data to make smart marketing decisions.

Brand monitoring online has never been easier. Brandwatch provides you with in-depth insights into your target customers’ thinking per time, which makes it super easy to sell to them.

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot critical information. Additionally, they have an image analysis tool that can uncover logos.

Con: Brandwatch can be quite technical for someone new to brand monitoring tools and the query structure can be tedious. However, for someone with medium to expert experience, this is one of the best tools to monitor online brand mentions.

Pricing: $108/month onwards

7. BrandMentions

BrandMentions is another powerful tool for measuring your social media marketing impact.

From brand monitoring, reputation management, and business intelligence to competitor analytics, the tool provides you with relevant information about the success of your brand awareness campaigns.

BrandMentions also provides real-time notifications; you get notified once your site gets a new backlink or is mentioned in places that matter across the web.

Pro: BrandMentions is a great option even for small businesses and is easy to use even for a novice. 

Con: Be sure to include/exclude mentions based on keywords otherwise you’ll get results that include spamming sites or results that are too generic.

Price: $99-$499 per month

8. Meltwater

Meltwater is the go-to social media tool if you want to focus on brand engagement, while also monitoring what is being said about you and your industry online.

This social media analytics tool can also help you connect with influencers and quantify your PR impact. 

One of the best ways to drive engagement is by using influencers. Meltwater makes it easy to connect with and vet influencers for your brand. You can also use the tool to manage influencer relationships and measure their ROI.

And like most other social media analytics tools, Meltwater provides email alerts that matter and reporting capabilities.

Pro: The site has over 1 million influencer accounts that you can easily filter and sort. This makes prospecting new high-profile accounts that are relevant to your brand easy. 

Con: Meltwater offers a limited number of users and you have to pay more for more users. Additionally, the price can increase easily for basic functions such as reporting.

Price: Available upon request

9. Coupler

Coupler.io is a data analytics and reporting platform designed to transform complex data into simple reports.

With numerous integrations, it allows you to collect and blend data from all your favorite apps, load it into spreadsheets, data warehouses, or BI tools, and gain a comprehensive view of your business.

Track marketing performance, and replace manual reporting with automated data collection from hundreds of apps.

Ensure data accuracy to analyze trends and predict marketing outcomes. Centralize information from multiple sources to enhance collaboration and decision-making.

Coupler.io integrates seamlessly with social media platforms like Instagram, TikTok, Facebook, and others, automating data collection and reporting. Use ready-made social media templates to gain insights and refine marketing strategies, empowering informed decisions and driving business growth.

Pro: Coupler.io provides automatic data refresh on a schedule, ensuring your data is always updated and accurate. The data stitching feature allows you to combine data from different sources into one sheet or table for easy reporting, survey response, or time-tracking data joining.

Con: Data visualization is available only as a separate service.

Price: $49-$249 per month

10. TapInfluence

Without a doubt, influencer marketing has become one of the most effective ways to reach today’s audiences.

But before spending a dime on any influencer, you want to measure the impact they actually have on your audience.

That’s where TapInfluence comes in; it helps you find the right influencers (who have a real impact) for your business.

It can be difficult to determine what to pay your influencers or even what they should be doing for your brand. From intelligence about an influencer’s reach and impact to their potential rates, TapInfluence can provide you with all this information. 

Pro: TapInfluence allows you to create campaigns, schedule, manage, and track influencer deliverables. Also, you can monitor engagement analytics on your campaigns from the platform.

Con: There’s still a lot of work needed to set everything up as the process is not fully automated. Also, Tapinfluence caters to enterprises, so the price is inaccessible for most agencies.

Price: Available upon request

11. SocialBee

SocialBee is an all-inclusive social media management tool that enables users to schedule, publish, and track their social media content across multiple platforms. 

The tool offers a robust analytics module that helps users track and analyze all their social media data in one place. Users can view and monitor their page and post analytics and receive insights into their overall social media performance.

SocialBee’s analytics module also allows users to track and compare their performance across multiple social media platforms, giving them a broad overview of their social media presence.

Pros: SocialBee’s comprehensive features make it a valuable tool for those looking to optimize their social media performance. 

Con: The platform doesn’t offer the ability to create, schedule, and analyze the performance of your content using its mobile app.

Price: Starts at $19 per month

Read More: 21 Instagram Story Ideas + 5 Expert Tips For More Views & Engagement

12. NetBase Quid

Want to know how people feel about your brand? Try NetBase Quid.

NetBase provides social analytics for brands.

Global brands like Taco Bell, Coca-Cola, and Yum! use this tool to track conversations around their brands on social and make important marketing decisions.

The tool analyzes consumer sentiment around your brand from social platforms, websites, forums, comment data, blogs, news, and review sites.

It also allows you to conduct social listening to understand your competitor’s audience. Also, you can monitor your brand to know when certain key actions occur. It also provides you with customer experience analytics. 

Pro: With these three functionalities, you can know exactly where your brand is getting love from, why customers are dissatisfied, and how you can intervene to get more people to love and trust your brand.

Con: NetBase Quid takes some time to grow on you as the various dashboard templates available are not as intuitive. Also, there is some limitation to the sentiment analysis tool.

Price: Available on request

13. Quintly

Do you want to know how your brand stacks up against competitors on social media?

Then quintly might just be right for you. Not only will you get a peek at your brand’s social media marketing performance, but also see how it’s performing against competitors.

Agencies can use this tool as well; they use it for client management, reporting, centralized analytics, and influencer ranking. Media houses can also use quintly for managing their social media platforms as well as tracking relevant conversations and campaigns.

Pro: The tool is simple to set up and has a minimalist user interface, which makes it easy for even the least tech-savvy users to learn how to use it.

Con: The data insights provided can be a little ambiguous, so you may not be able to link ROI or see attribution from individual posts. 

Price: $449/month

14. RivalIQ

Similar to many other social media analytics tools, Rival IQ helps you track your social media performance.

Rival IQ will send you alerts whenever your competitors post high-performing content, such as boosting social media posts. This gives you the chance to quickly respond before you start losing a chunk of your market share.

Rival IQ also lets you see what content your audience prefers to see, and helps you discover fresh and relevant content ideas.

Pro: Easy to conduct competitor analysis because of the alerts and the tracking you can implement with this platform. 

Con: Rival IQ is competitively priced on a tiered structure which can get expensive if you want additional data.

Price: $239 – $549 per month

15. DashThis

DashThis is an automated reporting tool for marketers, agencies, and social media managers.

With this tool, you can create one dashboard that includes all your social media data and marketing data, automatically updated every single day!

Native integrations include Facebook, Instagram, Twitter, LinkedIn, Youtube, Google Analytics, multiple SEO tools, and much more.

Pro: DashThis provides time-saving features to help you set up your dashboards in seconds like preset report templates, preset KPIs, and much more.

Con: Users reported that once your dashboards are set up, you can’t change data sources manually, and require third-party assistance for any changes to your dashboard.

Price: $249 – $399 per month

16. Sprout Social

Brands like Adidas, Nordstrom, and Edelman use Sprout Social for social media analytics and management.

This tool lets you create social media calendars, schedule posts, and listen to relevant social media conversations.

Sprout Social also provides an agency partnership program, where they partner with agencies — providing them with educational materials, reporting templates, and social media marketing strategies. But most importantly, it gives agencies exposure to brands that already use Sprout Social.

Pro: Sprout’s publishing workflow supports multiple channels and has an intuitive link preview mode so you know exactly what you’re posting. 

Cons: Sprout has an á la carte pricing that makes it expensive if you want extra data such as more analytics. Also, reviewers experienced hiccups when posting on Facebook and Instagram.

Price: $249 – $499 per month

17. Emplifi

Emplifi lets you measure your social media performance, benchmark your results against industry players and report your entire social media activities.

Additionally, you can use this tool to publish, create personas, manage your communities, and generate analytics to help you create and optimize social content.

This social media analytics tool uses Artificial Intelligence (AI) to find your target audience on social, the content they’re most interested in and the influencers they love. All of these make social media marketing and management easier and more effective for your business.

Pros: Emplifi makes automating your social media management easy by enabling you to know your popular content, the best times to post, discover new content, and even target and recruit influencers.

Cons: Lower-tier plans offer just a few months of history, which can be limiting if you’re more interested in analytics.

Price: $240 – $480 per month

18. Brand24

Brand24 collects all the mentions about a keyword, product, or brand name on the web and provides you with a comprehensive analysis of it.

It shows you where your keyword has been mentioned, the ratio of positive to negative sentiments about it, top sources and users of the keyword, and related terms around it.

Pro: Brand24 has an attractive user interface that is very user-friendly and doesn’t require a lot of technical knowledge to use it.

Con: The costs tend to add up when data quotas are exceeded.

Price: $119 – $299 per month

19. Mention

Used by brands like Asos, Microsoft, and Ogilvy, Mention is widely known, and as its name implies, as a social media reporting tool for tracking the mentions of specific terms online.

This social media analytics tool picks up mentions of the names of your competitors or their products, your brand or product name, relevant hashtags, and many more.

Mention also provides a feature that helps to see the different languages through which consumers talk about you or your competitors, including relevant timeframes and locations.

Plus, you also get to identify top-performing topics in your niche and repurpose it for your business.

Pro: Most platforms only engage with customers, but Mention engages with both customers and employees. This gives you more data to work with.

Con: Mention only shows data collected after setting it up. It doesn’t collect sentiment from past activity, and there is no historical data available.

Price: $179 per month

20. Followerwonk

Followerwonk specializes in Twitter analytics.

It helps you search Twitter followers with the highest follower numbers, compare Twitter accounts, analyze any Twitter user’s profile, and track changes in follower numbers — whether for your brand or a competitor’s.

Pro: The Search Bio function allows you to search for influencers and potential clients within your industry and rank them by the number of tweets, followers, followed users, account age, and social authority.

Con: This free social media analytics tool only allows you to analyze accounts with less than 25,000 followers and you can only perform 50 searches, 20 analyses, and 20 comparisons per day and receive 100 results only per search.

Price: Free – $79/month

21. Iconosquare

With Iconosquare, you can measure the impressions and reach of your Facebook and Instagram posts and stories.

You also get to see when your customers are mostly online, so you can put out content only when they are most likely to engage with it. Making it a competitive social media analytics tool option.

Iconosquare also lets you monitor comments and respond to them, after which you can tick them as read so everything remains organized.

Pro: Iconosquare features are beautifully designed and easy to use. You’ll love its advanced scheduling feature, customized Instagram feeds, and comment-tracking ability.

Con: The software does not separate paid and organic post analytics.

Price: $79 per month

22. Audiense

Audiense Connect is a great social media reporting tool from Audiense that helps you uncover details about your audience, discover relevant macro and micro-influencers, and call the best social media marketing shots.

Brands like DHL, Carlsberg, Puma, and Fox Sports use Audiense to discover audience segments relevant to their businesses and make smarter social marketing decisions — especially on Twitter.

Pro: Audiense Connect has brilliant social listening features that help you to understand what audiences are doing on Twitter. Advanced reporting is also really useful for creating events, hashtags, and industry reports.

Con: Audiense Connect offers limited features for lower-tier users, and pricing errs on the higher side for access to more features.

Price: $1499 per month

23. Tailwind

Tailwind lets you manage and analyze your Pinterest and Instagram efforts at scale.

You can discover content, schedule posts, monitor conversations, amplify reach, and analyze your social media performance on Pinterest and Instagram all with one tool.

Trusted by over 2000 brands and agencies, including Walmart, eBay, and Unilever, Tailwind uploads your images in bulk and automatically optimizes your posts to be published at your users’ most engaging times. Also, it uncovers information about your audience, which ultimately improves and measures results.

Pro: Tailwind’s analytics are quite impressive. You get to see how many follow, re-pins, likes, etc., your page has gotten. You also get to see stats for individual pins so you can see what’s getting the most love from your audience.

Con: Tailwind has many capabilities making the dashboard a bit overwhelming for some users. Also, it is extremely affordable

Price: $79.99 per month

24. Unmetric

Do you want to know how far your posts travel?

Unmetric helps you see the number of impressions reach and the overall engagement your social media posts get. It also shows you who your top influencers are, and allows you to monitor analytics in real time — helping you take faster marketing decisions.

Pro: You can quickly build reports based on keywords or hashtags and export these reports as PDF or XLS files. 

Con: It lacks analytics for LinkedIn and TikTok.

Price: $1000 per month

25. Sociality.io

Sociality.io is an all-in-one social media management platform. The platform covers 5 different modules that every social media marketer needs: Publish, Listen, Engage, Analytics, and Competitor Analysis.

With its comprehensive and powerful social media reporting and analytics tool, you can easily streamline the social media reporting process, save time and help make data-driven decisions that drive results. Sociality.io gives you the insights you need to optimize your strategy and stay ahead of the competition.

Pro: Sociality.io covers the whole social media management journey in one single dashboard, starting from publishing your content at once, listening keywords and mentions of your brand, engaging with your audience, and creating comprehensive social media reports and competitor analysis reports. 

Con: Sociality.io does not provide a scheduling feature for TikTok for now.

Price: Starts from $99/month with a 14-day free trial

26. Whatagraph

Built for marketing agencies and in-house marketers, Whatagraph lets anyone create a marketing report within minutes. Once you’re done creating amazing marketing campaigns, this tool helps you report on the results by connecting to the marketing platforms you use.

Speaking of which, there are 40+ data sources to connect to, including Google Ads, Google Search Console, Ahrefs, SEMRush, and many others. To get started, you can create reports from scratch or use one of the 100+ available marketing report templates.

Agencies will love the customization options as they can change all aspects of the reports, including the widgets and their placement, as well as elements such as colors and logos. You can go one step further and white label your reports, removing all Whatagraph branding.

Pro: Its ease of use, high degree of customization, excellent customer support, and large template library are praise-worthy.

Con: You have to opt for the annual pricing, and at $199 per month for the cheapest plan, things can get expensive

Price: From $199 per month

27. Statusbrew

Statusbrew is one of the top social media analytics tools that helps teams get insights in a way that can be used for benchmarking, decision making & smart future planning. It supports all major social channels like Twitter, LinkedIn, Facebook, Instagram, YouTube, etc. and saves you a lot of time and effort by providing you with a centralized platform.

You can build intuitive and data-rich reporting dashboards using 200+ metrics and share the reports as a PDF, CSV or even directly as live links. You also get summarized reports in your email on a daily, weekly or monthly basis. 

You gain crucial insights and grasp a deeper understanding of your customers and target audience on social media via Statusbrew’s reports. 

Pro: The tool enables you to monitor social media conversations in real-time, uncovering patterns and insights in the data. Its social listening feature keeps you informed of the latest trends, competitors, and advancements in your industry.

It also facilitates better team collaboration by integrating with communication and business tools. Also, you can benefit from its AI-backed sentiment analysis to improve your customer experience management.

Con: Having so many metrics can sometimes confuse and overwhelm newer users. Some integrations have certain limitations and may not support all features.  

Price: Starting from $129 per month

The Final Verdict

There’s no one-size-fits-all answer for the best social media analytics tool; your best bet is to look carefully at each option, select the ones that suit your needs the most, and try them out.

With this list, you can see what each of the tools does, make a full comparison, select the ones that seem to suit your needs, try them out and make a concrete decision.

Keyhole helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, now you can also use Keyhole’s social publishing and scheduling, all in one platform.

Saving marketers an average of 5 hours a week on gathering and social media reporting data, Keyhole also saves marketers over $7,000 every year in manual work. Contact us and let us get you the metrics you need to get the most out of your social media strategy.

The post 2024’s Best 27 Social Media Analytics Tools For The AI Age appeared first on Keyhole.

On Twitter, there are over 500 million tweets and interactions that take place on the site every day. And, three new members join LinkedIn every second. It’s crucial for businesses to adequately, monitor, manage, and curate their social media feeds and profiles. 

With the sheer volume of social interactions taking place each day, how can someone even begin to analyze the relevant data? Fortunately, there’s an entire profession dedicated to curating and leveraging the power of social media for brands and businesses. 

Below are 15 traits every successful social media manager should have.

What does a social media manager do?

A social media manager monitors, strategizes, and curates content for a brand’s social media profiles. 

Consumers expect a brand to have a social media presence. Without one, it’s hard to gain a customer’s trust and loyalty. A social media manager’s job encompasses the following tasks:

• Optimize the brand’s profile for each platform
• Field comments and queries
• Engage with viewers
• Curate and post content
• Monitor reactions 
• Monitor the overall health of the brand’s social media presence
• Strategize brand content
• Curate the appropriate tone for the brand’s personality and customer’s expectations

It’s all too easy for the average business owner to get lost in all of the ‘noise’ of social media. It’s almost impossible for the untrained eye to cut through the commotion and figure out what customers want to see from the brands they like. 

A social media manager’s job is to monitor and field comments and queries that come through via social media. But monitoring a company’s profiles isn’t enough. It’s critical that the social media manager understands how to curate appropriate content for viewers which is engaging and relevant. Thus, there are two, essential sides to the social media manager’s coin:

• Monitoring
• Listening

The CEO of Networked Insights, Dan Neely said, “Monitoring sees trees; listening sees the forest.”

Monitoring entails specific, time-sensitive tasks on social media. Listening takes insights from social media monitoring and leverages them into an overall strategy and vision that moves the needle forward for the brand. 

For example, monitoring would look something like this:

A locally-owned, family card game company releases a new game on a Monday. For the entire week, the social media manager fields comments on the business’s Facebook page. Every so often, the manager gets a question or complaint centering around the card game’s scoring system. At each instance, the manager can successfully explain how the scoring system works. 

The above scenario is an example of monitoring. As you can see, it’s detail-oriented and happens at a specific time. On their own, each instance may not be anything of concern. But when looked at in the aggregate, a successful social media manager can see that there is a theme here, and a common problem that needs addressing.

Now, social media listening would be if the manager noticed the overall trend with current customer complaints and questions. In the particular example from above, with social media listening, the manager could deduce that there was something wrong with the instruction manual that came with the new card game. They would immediately notify the company owners who could promptly fix the issues with the manual. 

With social media monitoring, the manager is compelled to take immediate action. Listening requires the social media manager to sit back and look at the entire picture, not the little details. While both activities are essential for a business to be successful, monitoring and listening are different in kind, not degree. 

When looking to hire a social media manager, not only do you want someone with experience across a broad swath of different channels and platforms, you want your new hire to have certain intrinsic traits. A successful social media manager must demonstrate the following skills, which encompass both significant actions – monitoring and listening.

1. Good listener

Does your social media manager take a step back and let you do the talking, or do they talk over you? Do they actively listen to you, and make an effort to understand your concerns and goals for your business? If there’s any doubt about their abilities here, you may want to ‘next’ them.

2. Observant

A social media manager must be observant. To notice trends via social listening, a manager needs to always be on the lookout for what viewers are saying and how they are interacting with the brand. They also need to look at overall social trends and have a culturally sensitive nature.

3. Insightful

Monitoring and listening help the social media manager to plan and strategize for your business. Planning and strategy require insight.

4. Strategic

One of the most important tasks your manager will perform for you will be brand strategy. By listening and observing, your manager should take their insights and begin to incorporate them into an overall content strategy for your future social media posts.

5. Analytical

For a successful strategy to work, managers need to be analytical. They will need to curate posts that take into consideration your target audience’s tastes, expectations, and the kind of tone they want to see from your brand.

6. Ability to leverage

A social media manager should take their insights into your customer base, and leverage it to serve your future business goals. Successful social media managers know how to streamline and integrate a brand strategy with your company’s voice and personal story.

7. Customer-centric

Successful social media managers aren’t just in the business of making their client’s happy; they are also required to develop customer trust and loyalty. More than half of consumers expect customer service and support via social media. A social media manager will need to understand how things look from the customer’s point of view. Is the brand customer-friendly? Does it align with company values? How is the user experience? Successful social media managers will ask and answer these questions.

8. A healer

Social media managers are responsible for monitoring a brand’s health on social media. If your brand’s reputation has taken a hit or is showing signs of wear, a social media manager will be able to use their insight and superior listening skills to bring a healing touch to your profiles and accounts. With monitoring, they’ll be able to smooth over any customer complaints. By listening, they’ll be able to help pivot the marketing strategy to improve your brand’s reputation and to improve customer trust.

9. Cool-headed

It’s critical that your social media manager has a cool head. After all, they’re the one responsible for starting and fielding conversations on social media. You want a manager who will act responsibly in your stead and won’t inflame conversations or throw out incendiary, offensive remarks if a troll tries to get under their skin.

10. Patient

The most successful social media managers are patient when dealing with both customers and clients. A lack of patience can cause a manager to become short or rude if something doesn’t go as planned. Impatience can also cause them to give up too quickly on a goal or strategy that may otherwise be working, just taking longer than they’d hoped.

11. Reflective

The ability to reflect enables social media managers to see what is and isn’t working with the brand’s strategy. Instead of getting caught up in their ego, reflective managers can correct course decisively.

12. Empathic

You want a manager who is empathetic to your needs, as well as your customers’. They will be dealing with hundreds of different people every day. A social media manager needs to have the ability to connect with and relate to others. An empathic manager will intrinsically know how to engage with people via social media.

13. Conversationalist

Conversation is an art form, and your social media manager needs to be an artist. They need to know what topics are going to inform and delight a brand’s customer base on social media. In turn, they also need to know how to keep conversations focused and engaging.

14. Focused

It’s crucial that your social media manager has the ability to focus. Social media is noisy and hectic. Your manager should have a good grasp on how to use monitoring and social media listening tools to help them stay focused and keep the brand’s strategy on track. Getting easily sidelined can damage a brand’s reputation otherwise.

15. Idea machine

A successful social media manager should also be an idea machine. By leveraging the power of social media monitoring and listening tools, your manager will be able to generate innovative ideas for your brand’s online strategy consistently.

Successfully managing a brand’s social media accounts and their overall strategy is incredibly important in the digital age. Social media managers who know how to connect and engage with people, leverage monitoring, and listening tools, and align their insights with a brand’s goals will be the most successful.

It’s not enough to look at social media engagement through the lens of monitoring. Managers must also actively listen to customer expectations in aggregate. 

Wrapping up

To wrap it up, a career in social media requires a special blend of traits that can help navigate the fast-paced digital realm. From being a stellar communicator and having a knack for creativity, to being adaptable and equipped with analytical skills, these 15 qualities are the secret sauce to triumph in the role.

By continuously honing and developing these traits, social media managers can harness the true power of social platforms, driving engagement, boosting brand awareness, and achieving remarkable results.

So, stay ahead of the game and nurture these traits to truly excel in the realm of management.

Related Articles:

5 Ways To Boost Sales With A Data-Driven Social Media Strategy

Top 22 Social Media Monitoring Tools To Stay Informed In 2023

The post 15 Traits Every Successful Social Media Manager Should Have appeared first on Keyhole.

With roughly 6,000 tweets going out per second, getting vital information becomes a challenge. While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search.

So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter.

In this guide, we’ll help you navigate Twitter’s advanced search to connect meaningfully and stand out in a storm of tweets. 

But first—

What is Twitter’s advanced search?

Twitter’s advanced search lets users refine their search with utmost precision. It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users.

Understanding Twitter advanced search features

To get started, you need to know:

How to advance search on Twitter 

This feature provides a different user experience based on the device you are using. Once you get a hang of it, you can conduct an advanced search directly via the search bar.

Twitter for Desktop

1. To get started, look for your key phrase in the search bar on the top right side. Once you hit enter, your screen will look like the screenshot below.

2. Click on Advanced Search. A screen will pop up where you need to enter the Words fields. You can either enter one or all fields based on your requirements. Ideally, you should enter the “exact phrase” section to get the best results.

3. Next, you will need to fill in the Accounts fields. Here, you can enter the account name you’re searching for, the account that was mentioned, or the account someone replied to.

4. Once you’re done with the above steps, set the applicable Filters — replies and links.

5. In the Engagement fields, enter the replies, likes, and retweets to make your search more precise. In this example, I’ve used comparatively larger numbers to get results from big accounts.

6. For the Dates, enter the range you’re looking for. The smaller the range, the better the search results. 

7. Hit search. Since our search was somewhat specific, we could narrow it down to 3 tweets. However, you can also filter your results using the 5 tabs under the search bar — Top, Latest, People, Media, and Lists. 

Still not happy? Tweak your search again to narrow down the results.

8. Finally, is this a search request you’ll need to keep coming back to? Click on the 3 dots in the top right corner. Then, click Save Search.

Twitter for Mobile

For starters, the mobile version doesn’t have a dedicated Twitter advanced search feature. However, once you know how to work with the desktop version, you can replicate those steps here. Alternatively, you can use your phone’s browser and mimic the steps shared above.

Nonetheless, to simplify your Twitter search, follow these tips:

• Enter your exact phrase in quotation marks to narrow your search
• Put either the exact match or keyphrase in the search bar for refined results
• Enter X -Y to get results on X without mentions of Y
• Write “min_retweets:(number)” or “min_faves:(number)” consolidated results
• Looking for verified users? Try “filter:verified”
• Need a specific account? Try “from:(account name)”
• Seeking account mentions? Try “to:(account name)”

Search operators and their significance

Keywords and phrases

A keyword search looks for the entered word or phrase anywhere in the record. Keywords and phrases are the best search operators for specific topics, brands, or events.

Exact match vs. broad match

An exact search shows results directly related to specific keywords or phrases enclosed in quotation marks. It tells the search engine to dig out content with the exact phrase as it’s entered, in the same order. 

These are particularly useful for precise information, like a specific definition, quote, or product details. 

On the other hand, a broad match retrieves a wide range of results related to the entered terms. Twitter’s algorithm interprets the keywords in various ways and provides results loosely concerning the search terms. 

Broad search helps you discover new and unexpected information. It’s ideal for open-ended research or when you don’t know what you need.

Hashtags and mentions

Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram. 

Hashtags group together similar conversations on social media platforms. Once a hashtag is published, users can click on it to see other posts under it. You can also search for the hashtag on the search bar for relevant content. 

An @mention contains a username anywhere in the tweet or caption and notifies the mentioned user of the post. Brands often track mentions to monitor online conversations, analyze brand image, collect testimonials, and discover customer needs and grievances. 

Filters

Filters are search operators or criteria to refine and narrow search results. They help you specify certain conditions the results must meet to be displayed. 

Advanced operators

Advanced search operators refer to special commands to modify searches. These are typically useful for narrowing down searches and digging deeper into results. Some important advanced operators command include: 

• Cache: This helps users find the most recent cache of a webpage (e.g. cache:hubspot.com)
• Allintext: This operator command checks whether your search terms show up in the text of that page (e.g. allintext:home decor)
• Inanchor: This command lets you find webpages with inbound links with a specific anchor text (e.g. inanchor:medicine)

Some other significant advanced operator commands include: 

• Location: 
• Allinanchor:
• Allinurl:

Use cases: How to use Twitter’s advanced search

To help you understand its practical application, here are some practical use cases of Twitter advanced search.

Unveiling new and relevant topics

Adding new and relevant topics to your content strategy is vital for consistent customer engagement. However, tracking trending hashtags isn’t enough to dig into the context. 

Here, filtering your results using Twitter’s search operators can pin down the contextual relevance of trending topics. 

For instance, you want to track tweets on the latest movie Oppenheimer and how Christopher Nolan filmed the explosion scene without CGI.

Here, you can type “Oppenheimer” in the search bar. Then use the advanced search’s exact phrase section to get trending tweets with topic-specific details.  

Generating leads for your business

Consistent lead generation is essential to sustain your business. It maintains a scaling revenue stream and contributes to the company’s growth. 

Twitter is a goldmine for customer acquisition. And with the advanced search feature, you can leverage this reach to the fullest. It displays Twitter users matching your criteria and lets you find the most qualified leads. 

For example, you run a bookstore in Houston and want to target local readers.

For this, you can use geotargeting commands on Twitter for advanced searches like the above screenshot. It shows you local book-loving Twitter users. Then, you may nurture these leads. 

Customer engagement strategies

Platforms like Twitter are perfect for identifying and engaging your target audience. You can respond to positive tweets mentioning your brand or product. Companies can also track customer grievances via Twitter to resolve them. 

However, not everyone talking about your brand will tag you. For more diligent monitoring, save a Twitter advanced query about your brand name, product name, common misspellings, and website. 

For example, Starbucks wants to interact with its happy customers on Twitter. To narrow the search, they can type “best experience” and @starbucks in the advanced search filters. 

The search results will track the tweets and let Starbucks engage satisfied customers. 

Riding the wave of trends

Brands participate in social media trends to increase reach and stay relevant. However, don’t jump on every trend. Identify those that suit your brand image and are popular with your audience. 

Here, Twitter’s advanced search options can help you find popular trends in your niche. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above).

Analyzing competitor strategies

To stay ahead of the curve, know your competitor’s strengths and weaknesses. How? Through competitor analysis. It lets you enhance your business strategies and avoid mistakes, giving you a competitive edge. 

Set up an advanced search to find Tweets mentioning your biggest competitors. Then examine the results to understand what people love or hate about your contemporaries.

For example, Wendy’s can monitor Taco Bell via Twitter’s advanced search. For that, they must type @tacobell in the accounts section.

The results will show mentions of reviews, new offers, and customer complaints. Use these insights to fill in strategic gaps and outdo the competitors.

Attracting competitors’ customers

Twitter advanced search is also valuable for identifying dissatisfied customers of your competitors and tailoring offers to woo them. 

For that, you can simply type the competitor name in the “Accounts” field and dissatisfaction phrases in the “Words” field. 

For example, rival brands can search for “disappointed”, “worst”, and “bad”, etc., followed by mentioning their biggest competitor — Canon, in this case.

The results will show unhappy customers. Analyze their grievances to see how to offer potential customers a better experience. Contact them with relevant offers and communicate how your services are better suited for their specific problems with your competitors. 

Conducting in-depth market research

By running social monitoring and sentiment analysis through the Twitter advanced search, you can delve deep into customer needs and market changes. You can identify frequently reported issues and solve them quickly. Simply monitoring your niche-related conversations can gather insights into customer expectations and preferences. 

Moreover, by using engagement parameters, you can identify thought leaders and popular influencers in your industry.

As influential Twitter handles get more likes and retweets, filter search results to narrow down tweets with higher engagement. Performing this type of advanced search helps you pinpoint users who can impact peoples’ opinions in your industry. 

Let’s say you are a beauty brand conducting market research for your new lipstick range. Type:

• “Lipstick” in the Words section
• Then the required likes and retweets in the Engagement section to find users with significant reach. 

Crafting a creative content strategy

Twitter is a hub for trending conversations. Advanced search dives deep in there to see what your customers resonate with and spark new content ideas. 

Search for a specific topic on advanced search and adjust engagement numbers to find tweets with higher reach. 

For example, Twitter’s advanced search may show that your target audience is talking about organic coffee. Then, you can Tweet about it to engage your audience. 

Advanced search tools and automation

While Twitter’s advanced search is a nifty way of strategizing engagement, it may fall short of your scale. You need automation and advanced search tools to ensure accuracy. 

You can explore third-party tools with enhanced search capabilities by skimming through testimonial tweets. Look for platforms with automated social listening and analytics for a streamlined process. 

Save your searches and enable notifications to never miss a mention or update on Twitter. 

Opt for Keyhole’s Twitter analytics and reporting to automate searches and get updates on mentions, influencers, and trending topics. 

Conclusion

Targeted campaigns are pivotal to making a business successful. 

Twitter’s advanced search helps here by uncovering valuable customer insights, trending conversations, competitor strategy, content ideas, and more. 

But manually running an advanced search every time can be overwhelming. To simplify the process, switch to social media automation tools like Keyhole. 

We offer: 

• Social listening 
• Quick trend assessments
• Influencer tracking 
• Historical data

You get timely updates on trending tweets, regular reports on engagement, and deep insights into customer preferences. 

More importantly, don’t forget to innovate and adapt with advanced search to build a creative, on-brand, and engaging Twitter presence.

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The post Twitter Advanced Search: A Comprehensive Guide for 2024 appeared first on Keyhole.