By now, you probably know Facebook is one of the biggest and oldest social media sites around, but did you know that it currently has over 2.93 billion users?

What this statistic tells us is that Facebook is still an excellent place to connect with your audience and grow your brand despite countless other platforms growing in popularity over the years. 

For the best chance to grow on Facebook, you’ll need a diverse strategy that includes using hashtags in your posts and listening when other people are using hashtags around your brand or industry.

However, creating hashtags and social listening is only one piece of the puzzle. If you want to get the most from Facebook, you need to keep an eye on the analytics around these words and phrases. 

When used correctly, this data can help you figure out which marketing strategies are working, where you can improve, help you build your reputation, and much more. 

So today, we are going to share some actionable tips and strategies you can use to leverage Facebook hashtag analytics for better engagement. 

Let’s dive in!

Understanding Facebook hashtags

What are hashtags?

Hashtags are words or phrases used on Facebook that feature a # symbol at the beginning. For example, #marketing is a popular hashtag on Facebook and across social sites like YouTube, Instagram, and X (formerly Twitter). 

From a technical standpoint, they are essentially digital labels that categorize content based on what’s inside the tag.

For the average social media user, hashtags are engaging, relevant words and phrases that make it easy for people who are interested in your industry or product to find your content.

Source

How do hashtags work on Facebook?

On Facebook, hashtags become links that redirect people to a feed that shows other public posts using the same tag. The way we see it, it’s basically a shortcut to conversations about a particular topic.

Following our previous example, if you wanted to know what was going on in the world of marketing, you could click #marketing and see all of the most recent and popular posts featuring that hashtag.

But here’s the thing: Facebook recommends using hashtags sparingly. So, with this in mind, you may want to stick to one or two relevant hashtags per post. If you use too many, you’ll look like you’re trying too hard, which can actually drive people away from your posts. 

Why hashtags matter for businesses and marketers

Now, let’s quickly review a few reasons why hashtags matter to business owners and marketers across all industries. These insights will help you understand how your brand can benefit from these subtle but powerful tools:

1. Increased visibility: Hashtags can help you reach people who would otherwise never see your content. This means it’s one of the best ways to get new followers. 
2. Brand awareness: Creating and consistently using branded hashtags will boost recognition among existing customers and encourage them to create user-generated content, which is great for building your reputation.
3. Trend participation: Jumping on trending hashtags (when relevant) shows that you’re paying attention to the industry and are happy to voice your opinion.
4. Community building: Hashtags make it easy to connect with people interested in topics around your industry, which is a great way to build a community.
5. Campaign tracking: Using unique hashtags for different campaigns makes it easier to track their performance and engage with participants. It also makes for a great A/B testing metric.

Importance of Facebook hashtag analytics

Now that you know a little more about hashtags, let’s really dive into it and show you why they are important for your marketing strategy and long-term growth.

Definition of hashtag analytics

Simply put, hashtag analytics is the process of collecting, analyzing, and interpreting data about how hashtags perform on social media platforms like Facebook. 

They consist of all of the different ways people engage with your content, such as how often a hashtag is used, who’s using it, what kind of engagement it’s getting, and how it’s impacting your overall social media performance.

When you combine and analyze all of these metrics, it will be easier to analyze your brand’s performance and figure out what you can do to drive more engagement.

Tracking your analytics with a tool like Keyhole will allow you to make informed decisions that will ultimately help you propel your business to the next level. 

Key metrics you should track

When it comes to your Facebook hashtag analytics, here are the metrics you’ll want to keep an eye on and why they are important for your business:

Benefits of an effective hashtag strategy

Create better content: Tracking hashtags through social listening helps you understand what type of content matters most to your audience. You can use this information to improve your future content, which means more engagement.

Optimize posting times: By combining hashtag analytics with the time you post, you can determine the best times to post and the most clickable content formats, which means your post will reach your subscribers at times when they’re most likely to engage.

Enhance audience targeting: Hashtag engagement provides insights into your audience’s preferences and behaviors. This helps you effectively target your target audience. For example, you could come up with a niche hashtag for your new product launch that will help you reach a smaller group of existing subscribers.

Increase post visibility and reach: Identifying and using hashtags that drive the most visibility can significantly expand your reach. Leveraging popular and trending hashtags can attract new followers and increase the chances of your posts being discovered by a wider audience. Good analytics tools will also help you find the best keywords for your business.

Understand trending topics better: Monitoring trending hashtags keeps you updated with the latest conversations in your industry. Aligning your content with these trending discussions makes your posts more relevant and engaging to your audience. It’s worth noting that 80% of people are more likely to engage with a post if it’s relevant to their needs and interests!

Gain a competitive advantage: Observing your competitors’ hashtags will help you understand their approach and identify gaps you can exploit. You can also use this data to establish your brand identity and set yourself apart from everyone else in the industry.

Tools for tracking Facebook hashtag analytics

Now that you know what social media metrics to track, let’s look at some of the different options you have when choosing a tool for your Facebook hashtag analytics.

Tracking hashtags on Facebook

Facebook has what we would call a minimal option that you can use to track your hashtag performance.

Basically, you can come up with your own hashtag and follow it. Similarly, you can find and follow other popular industry hashtags.

Then, Facebook encourages you to make a list where you keep track of all the hashtags you use, including those you use together. This is so you can figure out which combinations work best for your audience. 

Source

The last step is to click ‘View Insights’ on your post and look at the Impressions from hashtag metric. This figure will let you know how many people found and engaged with your post via the homepage around the tag.

The tool provides a broad overview, but it lacks the depth and specificity that serious marketers need. You might see that a hashtag is performing well, but you won’t have access to all of the details, which makes it hard to replicate that success.

Plus, if you’re managing multiple campaigns or want to track competitors’ hashtags, you’ll quickly find that manual data collection is time-consuming, tedious, and holding you back from other, more fruitful projects.

Now, here’s where premium analytics tools come in to save the day.

The best premium Facebook hashtag analytics tool

Now, let’s talk about why it’s better to use a premium Facebook hashtag analytics tool like Keyhole.

Keyhole is an all-in-one social media analytics and listening tool that can help you quickly and easily monitor multiple pages and keywords, all from one dashboard.

You’ll also have access to real-time data, historical analytics, sentiment analysis, and predictive insights, which means you’ll be able to make informed, value-driven decisions.

For instance, you might find that half of your keywords result in 90% of your traffic, which could help you make your existing strategy a little more manageable while maintaining the same results.

You can even use Keyhole to track how your competitors are doing and which hashtags are working for them and which are not. This data will help you figure out which words to pursue and which you should avoid.

But what really sets Keyhole apart is its user-friendly interface. In just a few clicks, you can see your data in easy-to-digest visualizations and reports, which means you’ll spend less time crunching numbers and more time growing your business. 

7 Actionable ways to use Facebook hashtag analytics

Now, let’s explore 7 actionable ways you can start using your Facebook hashtag analytics to grow your business today. 

1. Identify and use trending hashtags in your niche

Finding and using popular hashtags in your industry is one of the best ways to improve your visibility. It’s a simple way to join conversations that matter to your audience and show your expertise.

If you manage to impress these people who may have never heard of you, there’s a good chance they’ll become subscribers and engage with you in the future.

We suggest regularly checking what hashtags are trending in your field. Tools like Keyhole can help you spot these trends easily. Once you’ve identified popular hashtags, take a moment to understand why they’re gaining traction. Ideally, you only want to chase hashtags if there’s a positive sentiment around it and it relates to your content or brand.

By using relevant, trending hashtags, you can increase your chances of reaching more people who are interested in what you have to say. 

2. Analyze top-performing hashtags and replicate success

It’s a good idea to regularly check your analytics and figure out which of your hashtags have worked well in the past. These successful hashtags can teach you a lot about what your audience responds to and wants to see in the future.

Pay attention to what these successful hashtags and the content in the post have in common. Are they short and catchy? Do they ask questions? Are they specific to your industry? These factors can all affect your results.

Once you understand what makes these hashtags work, use this knowledge to replicate your success in future posts. You’ll want to find new angles and information to share with your audience while using the same hashtags. This strategy will help you consistently boost engagement among existing subscribers and help boost your reach.

3. Create and promote branded hashtags

Branded hashtags, as the name implies, are unique to your business and can help you build awareness in new and exciting ways. One way to look at it is they are an extension of your brand name.

For instance, #ShareaCoke became synonymous with Coca-Cola. If you come up with a catchy hashtag, you could get that same kind of recognition in your community.

Ideally, your hashtag should represent your brand and be designed for a specific campaign. For example, if a garden supply company decides to host a Facebook giveaway, they could essentially ‘capture’ the phrase #GrowWithUs by asking participants to share photos of their garden.

Regardless of what branded hashtag you use, remember to keep it short, memorable, and easy to spell.

If you want to create your own branded hashtag, think about what matters to your target audience and how you can come up with a catchy hashtag that will convince them to take action.

4. Optimize hashtag usage based on engagement data

The truth is that not all hashtags perform equally. Some will get more likes, comments, and shares than others. That’s why it’s important to regularly check how your hashtags are doing.

Keyhole allows you to look at your hashtags and figure out how people are engaging with them. You’ll want to keep a careful eye on these metrics so you can figure out which words and phrases spark your audiences’ attention and encourage them to share, comment, and like your posts.

Don’t be afraid to adjust your strategy based on what the data tells you. If a hashtag isn’t performing well, it might be time to retire it. On the other hand, if a hashtag is getting a lot of engagement, consider using it more often or creating similar ones. By focusing on what works, you can improve your overall engagement rates.

5. Use hashtag analytics to plan future content

Your hashtag performance can be a great guide for planning your next blog post or video. It tells you what your audience is interested in and when they’re most likely to click.

Broadly speaking, this means you should check your analytics and see which hashtags have the most clicks. It’s also important to check your on-site analytics so you can see how many people made it to your website through social media. This metric could speak to the success of your hashtag strategy.

Here’s a quick example: if a marketing SaaS notices that their posts on email marketing are getting 75% of all clicks and social media is getting 25%, they can use this information to plan blog content that teaches readers more about email marketing.

It’s worth mentioning that this doesn’t mean you should only post when a hashtag is trending within your audience, but rather that you should consider the context around it. By aligning your content with high-performing hashtags, you can increase your chances of reaching and engaging your audience.

6. Use Facebook hashtags to grow on other platforms

It makes sense that what works well on Facebook can often work on other social media platforms, too. If you have a handle on your Facebook hashtag data, you’re in a much better position to increase engagement on other marketing platforms. 

The first thing you’ll need to do is find out which hashtags perform well on Facebook. Then, you should start thinking about how you can use them on other big social sites like Instagram, X (Twitter), YouTube, and LinkedIn. 

For instance, if #SmallBusinessTips gets a lot of engagement on Facebook, it might work well on LinkedIn, too.

If you want to start creating YouTube Shorts, and you should, since the short-form video is one of the most popular formats, you can include your best hashtags in the description of your videos. This seemingly small adjustment can drastically improve discoverability and clicks. 

You’ll want to run plenty of experiments and track all of the data so you can figure out how well each hashtag translates between social media sites, which will help you fine-tune your strategy. 

7. Conduct regular hashtag performance audits

Finally, you’ll want to set aside time each month or quarter to review your hashtag performance. Use this information to figure out what’s working and where you can improve. We’ve found these reports incredibly helpful for planning our social media strategy for the following quarter. 

Take a broad look at which hashtags are getting the most engagement, which ones aren’t performing well, and any new trends you should be aware of. You’ll want to be mindful of all of this data because it will ultimately help you get consistent engagement and traffic.

Based on what you find in your audit, don’t be afraid to make changes. Maybe some hashtags that worked well before aren’t as effective now. Perhaps you’ve discovered new hashtags that are gaining traction. There are a lot of things that could happen that you would never know unless the numbers were in front of you. 

Social media is always changing, and your strategy needs to evolve with it if you want to stay relevant with your audience. Regular audits help ensure you’re always using the most effective hashtags and types of content for your brand.

Final Words

There you have it! We hope you know now that tracking and using Facebook hashtag analytics is an extremely effective way to take your social media marketing strategy to the next level.

With a powerful tool like Keyhole, you can easily track and analyze your hashtag analytics, which means you’ll know exactly what you need to do to boost engagement. With a few clicks, you can track and analyze your hashtag performance, research your competitors, and even get suggestions for engaging industry hashtags. This will give you the data you need to make informed decisions about your Facebook marketing strategy now and in the future.

Author Bio

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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The post How To Leverage Facebook Hashtag Analytics For Better Engagement appeared first on Keyhole.

Well, you are not alone in judging somebody by their Instagram bio. It has the potential to make or break your brand image, especially if you are starting out or a lesser-known business. 

It’s your dwelling space where you get just a few characters to build that first contact point with your leads. The most common bios will include a quick one-liner and, thanks to the latest updates, a crowd of up to 5 links. 

It might not come as a surprise, but as per Influencer Club stats, profiles with less than 5000 followers on Instagram account for 77% of all link-in-bio users.  

But there are more ways (some you might know about) to be creative than just pouring in all your links. 

And that’s precisely what we’ll be discussing at length here. This blog will guide you through a perfect makeover for your Instagram bio with idea templates, tips, and tricks. 

Buckle your seat belts as we start! 

What is an Instagram bio

To start with the very basics, an Instagram bio is a brief description of your account that appears at the top of your profile page, right next to your profile picture.

It plays a crucial role in attracting and convincing users to follow you. In the marketing world, your Instagram bio is a snapshot of your brand and a way to showcase your identity and purpose.

That’s why it’s even more important to craft a compelling Instagram bio that is concise, easy to read, and informative. That being said, you can also inject some fun and creativity into it. 

Emojis and jokes are fair game, even for professionals on the platform and they can be cleverly used to illustrate the lighter side of AI and its benefits in everyday contexts.. So don’t hold back on that and use them to convey what you do and persuade users to follow you.

But enough of the to-dos; let’s check if your existing bio is good enough. 

What makes a good bio on Instagram

Before revamping your existing bio, ask yourself these questions and see if you can answer them:

• What is your brand promise?
• What is the personality of your brand— Funny? Serious? Informative? Playful? Witty?  Sarcastic? 
• What are your unique skills or offerings?
• Are you a local, national, or global business?
• What sets your product or service apart from others?
• What action do you want users to take after visiting your profile?

Moreover, the most crucial part is to include a clear and compelling call to action in your bio. This call to action can vary depending on your goals. For example, to build your Instagram following, you can ask visitors to press the follow button or share their photos using a branded hashtag. 

If you have other conversion objectives, such as directing users to buy products, go to your landing page, like your Facebook page, following you on TikTok, or signing up for your digital newsletter, you can include appropriate instructions and links in your bio.

Now that you are well-equipped with the basics let’s move to the showstopper section of this blog!

100+ Instagram bio ideas that you can steal right away

Aesthetic bios for Instagram

1. Lover of all things minimalist and monochrome 

2. Spreading positivity one photo at a time 

3. Creating a beautiful life from the inside out 

4. Wanderlust and city dust 

5. Capturing moments and memories 

6. Living in the moment and chasing adventures 

7. Fueled by coffee and good vibes 

8. Fashion enthusiast on a budget 

9. Aesthetic junkie and design lover 

10. Living simply and chasing dreams

Business bio ideas for Instagram 

11. Providing innovative solutions for your business needs 

12. Connecting like-minded individuals from around the world 

13. Your one-stop-shop for all of your professional needs 

14. Empowering entrepreneurs to achieve their dreams 

15. Helping businesses thrive in the hustle era

16. Bringing your vision to life 

17. Inspiring change and growth in the business world 

18. Expert insights and guidance for your company 

19. Putting your business on the fast track to success 

20. Helping you break through the noise and stand out 

Cool Instagram bios

21. Curator of All Things Beautiful and Extraordinary 

22. Spreading Positivity, One Post at a Time

23. Creating Art that Speaks Louder than Words 

24. Igniting Minds, Inspiring Change

25. Chasing Dreams, Capturing Moments

26. Adventurer. Explorer. Storyteller. Join the Journey!

27. Adding a Spark of Fun and Excitement to Your Day!

28. Embracing the Beauty of Simplicity and Minimalism

29. Life’s a Canvas, Paint it Bright!

30. Unleashing Creativity, One Post at a Time

Creative Instagram bios

31. Living my best life, one adventure at a time

32. Creating my masterpiece, one brushstroke at a time 

33. Spreading positivity like confetti

34. Capturing moments that make me come alive

35. Advocating for a sustainable and stylish lifestyle 

36. Dancing through life with passion and purpose 

37. Writing my way through dreams and realities 

38. Embracing my inner power to brighten each day

39. Chasing sunsets and dreams, one step at a time

40. Creating magic with pixels and imagination

Cute Instagram bios

41. Unicorns, rainbows, and everything whimsical

42. Spreading rainbows of happiness everywhere I go!

43. Living life with a smile as my compass! 

44. Ice cream lover, chasing sweet moments and pure joy! 

45. Believer in love, magic, and happily-ever-afters! 

46. Radiating sunshine and warmth, even on cloudy days!

47. Creating a world where dreams are born, and laughter never ends!

48. Bringing sunshine and blooming flowers to your feed! 

49. Spreading tiny acts of love and big doses of cuteness! 

50. Chasing dreams and sprinkling sweetness along the way!

Instagram bio with emojis

51. ? Dreamer with my head in the clouds | Lover of all things creative ? | Dancing through life with a smile on my face ?

52. ? Spreading positivity like confetti | Coffee addict | Crafting a life full of love and laughter

53. ? Reading enthusiast ? | Wanderlust soul with a passport always ready | Chasing sunsets and dreams ?

54. ? Sunflower child | Adventure seeker | Embracing the beauty of nature and finding joy in the simple things ?

55. ? Moon lover ? | Music junkie ? | Living life by following my heart and embracing the magic around me

56. ? Dreamer with a wild imagination | Coffee lover in search of the perfect brew | Spreading love and good vibes wherever I go

57. ? Pizza obsessed ? | Travel enthusiast ready to explore the world ? | Capturing memories one click at a time ?

58. ? Art lover with a passion for creativity ? | Living a life painted with colors of joy and inspiration ?

59. ? Flower child with a free spirit ? | Spreading kindness like confetti | Embracing the journey and finding beauty in every moment ?

60. ? Advocate for love and equality ? | Dreaming of a world where everyone feels accepted and celebrated

Funny bio ideas for Instagram 

61. Amateur comedian trying to make people laugh!

62. Living life like it’s one big improv show

63. King/Queen of witty comebacks ? 

64. Making awkward situations even more awkward 

65. Embracing my inner child while adulting poorly

66. Turning everyday situations into hilarious stories

67. Awkwardly posing for the perfect picture every time

68. Avoiding adulting one episode at a time

69. Living a life fueled by nachos and laughter

70. In a love-hate relationship with my gym membership

Quotes for Instagram bio

71. The best way to predict the future is to create it.

72. Life is a journey, and if you fall in love with the journey, you will be in love forever.

73. Be yourself; everyone else is already taken.

74. Believe in yourself and all that you are. Know that there is something inside you that is greater than any obstacle.

75. In a world where you can be anything, be kind.

76. Believe in your flyness, conquer your shyness.

77. Life is short, make every hair flip count.

78. Life is a party, dress like it.

79. Be a voice, not an echo. 

80. It does not matter how slowly you go as long as you do not stop.

Short Instagram bio

81. Less talking, more doing. 

82. Inhale confidence, exhale doubt.

83. Happiness is homemade.

84. Good vibes only. 

85. Living in the moment and loving it.

86. Making every day count.

87. One step at a time.

88. Wandering soul with a camera in hand.

89. Creating my story.

90. Living life unapologetically.

Instagram bio for boys

91. Living life with no regrets, only lessons.

92. Playing by my own rules.

93. Conquer your fears, live your dreams.

94. Creating my destiny, one day at a time.

95. Striving for greatness in everything I do.

96. Embracing challenges and pushing my limits.

97. Living life with passion and purpose.

98. Taking risks and reaping rewards.

99. Breaking the mold.

100. Strong mind, kind heart, humble soul.

Instagram bio for girls

101. Creating my fairy tale.

102. Chasing sunsets and dreams.

103. Sparkling my way through life.

104. Happy girls are the prettiest.

105. Living life fearlessly and fiercely.

106. Hustlin’ for that dream life.

107. Strong, independent, and unapologetically me.

108. Leave a little sparkle wherever you go.

109. Queen of my own castle.

110. Head in the clouds, feet on the ground.

7 Tips to level up your bio on Instagram

Want some tips to craft your unique bio? Here are 7 expert tips with examples to begin with: 

1. Craft a compelling Instagram bio: Make it brief, make it great. Your bio should show what your brand does and why it’s first-rate.

2. Optimize your username and name: Keep it iconic and memorable. If your name’s wordy, make the username simple and palatable.

3. Use a high-quality profile photo: Your cover photo showcases your biz. Good resolution, exposure – it’s the key to the fizz!

4. Write an engaging bio copy: Your bio should be unique and snappy. Wow them with words – content is king, so make it happy!

5. Utilize bio links effectively: Leave nothing to chance, give it direction. The URL in your bio can lead to conversion.

6. Specify your brand category: Don’t wax philosophical, be clear. Opt for the right category – it’ll help your brand steer.

7. Implement call-to-action and contact buttons: Your profile should point ’em the way. Action buttons – no need to delay!

Follow these tips and your profile will shine, make sure to test and refine. With every like, comment, and click, you’ll be on your way to the Instagram pick!

5 Instagram bio tricks you might not know 

And we couldn’t complete this blog without revealing our favorite tricks. Here are 5 Instagram bio tricks that you might not know:

1. Use line breaks: Instagram doesn’t allow line breaks in the bio field, but you can bypass it by typing your bio in a note-taking app with line breaks and then copy-pasting it into your bio. This will provide a visually appealing and organized bio.

2. Emojis for bullet points: Emojis can be used as bullet points to make your bio more visually appealing and organized. Use emojis that align with your brand or showcase your personality.

3. Highlight keywords with hashtags: Choose a few keywords related to your brand or niche and turn them into hashtags within your bio. This helps users easily identify your key focus areas and enhances discoverability.

4. Tag other accounts: If you’re collaborating with other brands or influencers, you can mention and tag their Instagram handles in your bio. This not only shows your association but also helps drive traffic to their profiles.

5. Utilize the @mention feature: Use the @mention feature to highlight user-generated content or testimonials in your bio. This adds social proof and credibility to your brand.

Bonus: Use font generators such as “LingoJam” or “Cool Fancy Text Generator”, that allow you to convert your regular text into different font styles.

Final words

Crafting an impactful Instagram bio is crucial for maintaining the interest of your audience and establishing your brand’s presence. Your bio is often the first impression people get of your business on Instagram, so it’s important to make it attention-grabbing and informative.

We’ve covered essential elements to include in your Instagram bio, such as your username, profile photo, bio copy, bio links, category, and call-to-action buttons. By optimizing each of these elements, you can effectively convey your brand’s personality, highlight your offerings, and encourage users to take action.

To take your Instagram bio to the next level and gain valuable insights into your Instagram profile’s performance, we recommend using Keyhole’s Instagram profile analytics. Keyhole provides in-depth analytics and metrics to help you track your bio’s effectiveness, understand your audience, and make data-driven decisions to enhance your Instagram strategy.

Don’t just settle for a basic bio; leverage Keyhole’s Instagram analytics to optimize and elevate your Instagram presence truly. Give it a try today and unlock the power of data to fuel your Instagram success.

Remember, your Instagram bio is the gateway to your brand on the platform, so make it count with Keyhole’s Instagram analytics. Start optimizing your bio today and see the difference it can make in growing your brand on Instagram.

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The post 100+ Instagram Bio Ideas + 7 Tips To Level Up Your Profile appeared first on Keyhole.

To boost brand presence, brands should strive to make their Instagram page as discoverable as possible.

This article explores how an Instagram bio can boost brand presence, what elements your bio should include, and what other elements are important on your Instagram page.

Can my Instagram bio boost my brand presence

Yes. A well-optimized bio with a primary keyword will help your brand’s Instagram page appear in the search results of those seeking your expertise, making it easier for consumers to discover you before your competition.

Your Instagram bio is vital for building credibility, highlighting your offerings, missions, and values, and converting potential followers into followers and customers.

A successful Instagram bio for a brand should:

• Show potential customers where they can shop for your products.
• Tell potential customers how to contact your brand.
• Confirm where you are based with an address or location.
• Prompt consumers to take a desired action, like signing up for emails or viewing your online store.
• Provide consumers with social proof that builds trust and credibility.

What elements should I include in my Instagram bio

With the right mix of elements, your brand’s Instagram bio can give both current and potential customers the information they need and guide them towards interacting with your brand.

Here are the elements you should include in your Instagram bio:

Bio copy

The word count for an Instagram bio is 150 characters, and you can use letters, numbers, punctuation, and emojis. Just remember, this is your first chance to make a lasting impression on potential customers.

Here are some types of copy you can include in your Instagram bio:

• A sales pitch that highlights the benefits for customers who interact with your brand.
• A call to action (CTA) that allows them to subscribe to your mailing list, order food, view your website or landing page, and more. 
• A description of what your business offers or the products and services you sell. 
• Social proof, including awards you’ve won or mentions you’ve received for top players in the industry.
• The branded hashtag (#) used in your post captions, so consumers can easily browse your content and user-generated content (UGC).
• Your missions and values. For example, if you want to prove to customers that your brand uses sustainable packaging.
• Primary keywords that boost your brand’s searchability. However, avoid keyword-stuffing because you could be singled out as a spam account, pushing potential customers away.

Remember, if you have a lot to say about your business in the bio, use emojis and line breaks to make it easier to read and understand.

In this example, iHeartRaves have used emojis at the end of each short line to create a clear and engaging bio. They’ve also opted for an arrow emoji to direct profile visitors to click on their link, which is a way to boost website traffic and brand presence.

Bio link 

Your bio is the best place to put your links because, unless you run paid ads, Instagram does not hyperlink URLs in post captions.

You can place a link to your website’s home page in your bio, but it’s often better to link to a mobile-friendly landing page. That way, you can prompt potential customers to take the desired action.

In this example, ColourPop Cosmetics have linked to their website, online shop, TikTok, and a current competition they’re running. This increases the chance of profile visitors completing a desired conversion. Running a social media giveaway or competition is also a great way to boost brand presence.

Remember, broken links that throw up malware warnings can deter potential customers, so regularly check all your bio links.

Location 

While this element won’t matter as much for eCommerce stores, a location is essential for brick-and-mortar stores. Your location is a key component in the Instagram algorithm, putting your page in front of users who are looking for location-specific businesses. 

Potential customers need to know where your brick-and-mortar store is located so they can assess whether it’s suitable for them and plan their visit.

There are many ways brands can use their Instagram bio to make their location clear, including:

• Update your contact information with an address to display it in your bio. 
• Use relevant flag emojis in bio copy.
• Use city abbreviations like NYC, LON, or BER in bio copy. 
• Insert a link to Maps, which consumers can open to find your location. This feature is only available for users viewing from a mobile device.

In the example below, Seven Tattoo Studio has provided their profile visitors with a clickable address which allows users to view their location via Apple or Google Maps, and get directions.

Call-to-actions (CTAs)

Your Instagram bio should prompt profile visitors to take action. You are more likely to convert visitors into customers if you place a CTA saying ‘View Shop’, ‘Book Now’ or ‘Order Food’ below your bio. However, these can only be viewed from mobile devices, not desktop. 

Each CTA works with a list of approved third-party platforms such as Deliveroo, Resy, or Schedulicity. 

In the below example, restaurant and takeaway Pizza Punks’ have used an ‘Order food’ CTA, which takes users directly to their menu on Deliveroo, to increase online sales.

Business category

By adding a business category to your Instagram bio, potential customers will know what your brand offers at first glance.

Instagram has over 1,000 category options – including Artist, Restaurant, Grocery Store, Health/Beauty, Product/Service, and Shopping & Retail.

In the example below, Nando’s USA clearly states they are a restaurant. Whilst most users will know about Nandos, the business category is essential for lesser known brands. 

More than one category may apply to your business. However, try considering it from your target audience’s perspective and choosing the category they’re most likely looking for.

What other elements should I include on my Instagram page

Business name 

Consumers who have visited your website or other social media channels may already know your business name. So, to boost your brand presence, stick with the same business name across all channels.

However, Instagram doesn’t have many restrictions on your business name, so you can use a range of special characters and emojis, giving you more room to be creative.

This said while it’s encouraged to be creative when it comes to crafting your Instagram name, ensure that it is as close as possible to your business name/URL. This makes it easier to seamlessly link out to your brand within your bio and drive traffic to your website.

Instagram username 

Since your username, also known as your social media handle, is a key ranking signal for search, choose something your customers would search for when wanting your offerings.

Using your business name as your username is a good idea so potential customers can search for your brand and easily find your Instagram account. However, remember there is a 30-character limit.

If your business name is already taken or it’s longer than the character limit, consider abbreviating it or adding more information, such as your city or region. For example, @lavish_raleigh is the Instagram handle for Lavish Property Management, based in Raleigh, North Carolina.

Adding the city is an easy way to differentiate yourself from brands with similar names or offerings and stand out in consumer searches. 

Remember that your username can only include letters, numbers, and punctuation, such as underscores and periods. You can change your username anytime, but doing so can often confuse your followers.

Profile photo 

​​Your Instagram profile photo – a logo or a photo of your storefront is ideal – should help followers identify your business instantly. Here are some top tips for your profile photo:

• Upload a photo that’s at least 320 x 320 pixels to ensure it displays clearly.
• Ensure that Instagram’s circular frame doesn’t crop any critical details from your photo.

Contact details 

Instagram makes it easy for potential customers to contact your business.

You can add your email address, phone number, or WhatsApp business number to your brand’s profile page. You can also enable Instagram audio calling.

Phone calls are best for time-sensitive or complex issues, texts for convenience, and emails for formal communication. 

The more contact options you include, the easier it is for customers to pick the most convenient one for them, making it more likely that they will contact you.

How to monitor the success of your Instagram

Once you have optimized your Instagram bio, it is essential to monitor what is and isn’t working for your brand. 

Using Keyhole’s Instagram Analytics tool, you can monitor engagement metrics which allow you to track your page views and link clicks. This will enable you to edit the CTA in your bio accordingly, if hundreds of users are visiting your page but none are taking the desired action. You can even check what posts are popular among your followers as well.

In addition, Keyhole’s Social Listening tool allows you to track what users are saying about your brand, products, and competitors. This will help you pick up keywords in your industry that are performing well, which you can then add to your bio.

Wrapping up

Getting your brand’s Instagram bio right is essential for boosting brand presence, which drives traffic and conversions. As your traffic increases, you should track user data to know how to improve further.

With Keyhole, you can measure your influencers’ metrics, monitor hashtag campaigns, and uncover data from your Posts, Stories, and Reels in one dashboard.

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The post How To Optimize Your Instagram Bio To Boost Brand Presence appeared first on Keyhole.

You’re not alone. 

We’re constantly bombarded with countless metrics such as likes and shares, but are they bringing us genuine happiness or simply fueling our anxieties? 

With Instagram likes often feeling like a measure of self-worth, it’s time to take control and prioritize your well-being. Instagram now lets you hide likes so you can focus on what truly matters — sharing moments, connecting with people, and expressing yourself without worrying about public scrutiny or approval.

That’s why we’re sharing our step-by-step guide on how to hide likes on Instagram.

How to hide likes on Instagram

Firstly, you can not only hide your likes on Instagram but also hide likes on accounts you follow. Doing both is super simple. Let’s see how:

How to hide likes on other Instagram posts

Follow these steps to hide likes on others’ Instagram posts in under a minute:

1. Go to your profile on the Instagram mobile app

2. Click on the hamburger menu (≡) on the top left 

3. Tap Settings and privacy

4. Then, click on Like count

5. Turn on the ‘hide like count’ button

Once you have successfully done this, your posts will start looking like the image below:

Now, instead of seeing the total number of likes on a post, you’ll only see “Liked by username and others.”

Using the desktop version of Instagram? Follow these steps:

1. Open instagram.com

2. At the bottom left, you’ll see the hamburger menu with ‘More’ written next to it. 

3. Click on it so the Settings open.

4. Then click on ‘What you see.’

5. Toggle the ‘Like count’ button so it turns blue. 

After you’ve completed the above steps, here’s what posts will look like:

How to hide likes on your Instagram posts

You can hide likes on Instagram posts using two ways. 

If you’re about to post a new photo, carousel, or reel and prefer not to display the likes, you can hide the likes before you actually share the post.

To get started, create your post like you typically would. When you reach the stage where you can add a caption, scroll down to locate the ‘Advanced Settings’ option at the end of the screen.

Inside this menu, you’ll find the setting to enable ‘Hide like and view counts on this post.’ Toggle the button so it turns blue (like in the screenshot above).

If you have already posted your content and later decide to hide the like counts, follow these steps:

• Go to the specific post where you want to hide your likes. 
• In the upper right corner of your screen, tap the three dots. 
• Next, tap on the ‘Hide like count’ option. 

Need to hide post likes on the desktop version? Here’s how you can do it:

• Open Instagram.com
• On the left side of the screen, you’ll see a menu. Click on ‘Create.’
• Add your post like you normally would.
• Once you reach the ‘Write a caption’ page, click on ‘Advanced Settings.’
• Then, toggle the ‘Hide like and view counts on this post’ button so it turns blue (like in the picture above).

How to see likes on Instagram after they are hidden

Hiding post likes means they won’t be visible publicly. However, you can still see them behind the scenes. Here’s how you can do it:

1. If you have a regular account, you need to switch to an Instagram Business Account in your ‘Settings and Privacy’

2. Then, click on ‘Account type and tools’

3. Now click ‘Switch to professional account’

4. Once you do that and choose your account type, you can go back to your profile

5. Click on the hamburger menu (≡)

6. Click on Insights to see an overview of your engagement

7. Then, you can scroll down to ‘Content you shared’ and click on individual posts or reels

8. Tap on the sort and filter button that shows up at the top

9. Now you can sort it by ‘newest’, ‘highest’, or ‘lowest’

10. You can also sort it by metrics (in this case, choose likes)

Alternatively, you can go to an individual post or reel. Tap on the ‘View Insights’ button under the post to see how it is performing.

Read More: When Is The Best Time To Post On Instagram?

How to see hidden likes on Instagram using Keyhole

Tracking your account engagement using Keyhole is a piece of cake. All you have to do is log in to your account. Add your Instagram profile by clicking on the ‘Profile Analytics’ tab at the top of your screen. Then, click the orange ‘Add new profile’ button.

From the dropdown, choose ‘Analyze new profile’  and click on the Instagram icon. Then enter your Instagram handle and click the orange ‘Analyze profile’ button.

Now, you can scroll down to the ‘Top Posts by Engagements’ section and click on the individual post you want to track to see the total engagements, likes, and comments. What’s more, we even offer a ‘View post on Instagram’ button that takes you straight to the post.

But why hide your Instagram likes?

According to a study, Instagram opens the doors to ‘social-comparison and feedback-seeking (SCFS).’ This is especially true for adolescents. The study revealed that the number of likes heaving affected adolescent students from 13 to 18 years who had high SCFS.

Fortunately, in recent years, Instagram introduced the option to hide likes, allowing users to keep their like counts private, both for their own posts and those of others. While this feature is entirely optional, it has sparked a significant shift in the way we engage with content on the platform.

First and foremost, hiding likes becomes a shield from the relentless pressure of the numbers game. Social media has long been criticized for contributing to anxiety and stress, with many individuals attaching their self-worth to the number of likes their posts receive. When you choose to hide your post likes, you can free yourself from the constant need for validation and create a healthier and more authentic relationship with the platform.

Plus, it encourages more meaningful interactions. When the focus shifts from the like count to the actual content, users are more likely to engage with posts that genuinely interest them, rather than those they believe will gain them the most likes. It leads to a more sincere and engaging user experience, where your connections are based on shared interests and personal expression rather than popularity.

In the larger context of social media, the decision to hide likes is a step towards recalibrating our digital lives. It can empower users to prioritize their well-being and redefine the purpose of online engagement. It is a nod to a future where the value of an Instagram post is not measured in likes but in the depth of the connections it forges and the authenticity it promotes. 

So, reclaim your online experience, nurture genuine interactions, and find comfort in being yourself, beyond the numbers by hiding your Instagram likes.

Read More: How To Create Monthly Instagram Analytics Report + Free Template

So, what’s the right approach for your brand?

Do you really need to hide your Instagram likes, or are you okay with displaying them? If a large chunk of your audience is young people in their teens, hiding them would be preferable. 

Otherwise, you leave it as is. Anyway, the real metrics that matter are your post comments and shares since they show you how well your target audience is receiving your posts. So, your likes, or lack thereof, need no longer define your worth.

Are you a marketer or an aspiring influencer looking to understand what your audience truly likes? You need a social listening tool that boosts your social media strategy and gives you helpful monthly reports.

With Keyhole, you can improve your social media strategy and find out what content your audience loves. 

The post How To Hide Likes On Instagram: A Step-By-Step Guide appeared first on Keyhole.

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. 

Your favorite brands like FitBit, Nike, GoPro, and many more leverage social listening on Instagram to track audience sentiments, monitor brand mentions, and identify trends. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape. 

This insight helps in shaping their GTM strategies, content creation, and product development. From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media.

Well, now you can do this too. Get ready to uncover the secrets of Instagram social listening as we tread deeper into various tried and tested strategies. 

We’ll show you how to gather your audience details and delve into their likes, needs, preferences, and brand expectations. 

Let’s get started. 

Why do you need an Instagram social listening guide?

Here are some benefits of creating an Instagram social listening guide:

1. Trendspotting made easy

Instagram is a trendsetter platform, and social listening allows you to stay updated on the latest trends, hashtags, and conversations within your industry. By detecting and leveraging trends, you can create timely and engaging content, increasing your brand’s visibility and engagement.

For example, the Barbie trend blew up the internet and following the footprints, Zara also took part in the trend and launched their Barbie Capsule collection on Instagram. 

2. Discover loyal brand advocates

Instagram is a hub for influencers, and social listening enables you to discover relevant influencers in your industry. By identifying influencers who align with your brand values and resonate with your target audience, you can establish authentic partnerships and amplify your reach.

So next time you struggle with your influencer shortlisting, social listening can help. You can opt for influencers that already make use of your brand and speak well about it. This will not only make their onboarding easy but chances to accomplish your campaign goals will get higher.

Here’s how Toni Bravo is seen giving a review about a lip balm from Topicals. This was posted on Topical’s Instagram page, which is sure to attract some serious high-intent views from Bravo’s 70K followers.  

3. Brand reputation on check

A comprehensive Instagram social listening guide helps you monitor and manage your brand’s reputation. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Everlane shares their good reviews as posted on Instagram. This shows how the brand truly provides evidence of what it promises. Their customers love them and they leave no stone unturned in flaunting them, which works out well for their reputation. 

4. Competitive advantages in fingertips

With Instagram social listening, you can track and monitor your competitors’ activities, campaigns, and audience sentiment. This allows you to stay one step ahead, identify gaps in the market, and differentiate your brand from the competition.

You might chuckle at this one. If you look closely, this ad posted by a third party shows how Pepsi used Coke bottles for its Taste OK campaign. Needless to say, the clever mockery got them much attention.

Read More: How To Use The Instagram Link In Bio The Right Way 

Instagram social listening guide

Crafting a platform-specific listening guide is the need of the hour rather than following a random and general approach across all your channels. In this segment, we’ll help you create an Instagram-centric social listening blueprint. 

Here are some simple steps to get you started:

1. Set objectives

Start by defining your goals and objectives for social listening on Instagram. Whether you are looking to understand your audience better, track brand sentiment, identify influencers, monitor industry trends, or optimize your Instagram marketing strategies, establish your goals before diving into social listening.

You get started with a couple of major goals and get realistic with your target numbers by auditing your current performance and that of your competitors. 

2. Monitor conversations and keywords

Employ a social media analytics tool like Keyhole and customize searches to track relevant conversations, keywords, hashtags, and accounts on Instagram. Audit your industry at large. See what hashtags and keywords are most used by your target audience. 

For example, if you’re a yoga brand, you may want to monitor keywords such as #yoga, #yogalife, #meditation, or relevant yoga influencers and accounts. You can do this easily by adding multiple trackers on Keyhole. 

3. Get your hands on data

Use Keyhole’s analytics to gain insights on audience sentiment, engagement, reach, and sentiment analysis. Analyze the data to identify patterns and gain insights into your audience’s preferences, needs, and expectations. You can do so by following 3 easy steps:

• Login to your Keyhole account and head to Listening & Campaigns. 

• Click on the +Add New Tracker button and choose from Add Tracker to add a hashtag or Add Advanced Tracker to add a keyword. In this case, we are creating an advanced tracker. 

• Fill in the asked details in the respective fields. Such detailed information will help Keyhole to cut through the noise and collect data only from what’s relevant and important to you. Click on preview. 

And that’s all. Keyhole will quickly scan Instagram for conversations relevant to your chosen keywords and present you with a dashboard with detailed metrics, top posts, and sentiment related to your tracker. If satisfied, go ahead and save the tracker. 

You can keep coming back to the tracker list and check for more updates. See if your sentiments stay positive or if some PR actions need to be taken. Similarly, a glance at top posts will open avenues for more engagement. 

4. Watch out for  competitors

Just like you added trackers that are relevant to your brand, consider adding some from your competitors too. Check out their latest campaign and see how their followers are reacting. 

You can QuickTrends feature here and set two similar keywords/hashtags/brands here. We have taken Coke and Pepsi. You can set the date range and voila! You’ll get the number of posts with maximum impression and sentiment. 

Plus, you’ll be able to see trending topics and influential users. This has some seriously underrated untapped potential. Without putting your brand reputation at stake, you can gain much more insights and learn from your competitors’ wins and mistakes.  

5. Look for advanced insights 

Keyhole creates a graphical representation of the keyword’s engagement metrics and uncovers top posts and the most influential profiles around those conversations. Just add your Instagram profile and you’ll get more advanced insights related to your profiles. 

You get comprehensive visuals on metrics like sentiments, most frequent and engaging post types, optimal post length, and hashtag types. Based on the insights and data gathered from Keyhole, refine your Instagram marketing strategy. 

Use the recommendations provided by Keyhole to make informed decisions, and optimize your content, engagement tactics, and overall brand strategy.

6. Respond to brand mentions

To make the most out of your Instagram social listening, it’s crucial to prioritize quick responses to brand mentions. Engaging with positive mentions by expressing gratitude and responding with on-brand replies can create a favorable impression. 

Don’t overlook negative feedback – acknowledge any mistakes, offer support channels, and avoid defensiveness. Additionally, actively participate in relevant conversations even if your brand isn’t directly mentioned. By sharing valuable insights and demonstrating your expertise, you can raise brand awareness. 

Setting up mention trackers ensures you’re alerted to brand mentions, allowing you to respond promptly. By actively listening and engaging with your audience, you can build a positive brand reputation and foster strong customer relationships.

Read More: How To Schedule Instagram Posts: An In-depth Guide For 2024 

How to act on Instagram social listening data

Acting on Instagram social listening data is crucial to enhancing your brand reputation and increasing engagement with your audience. Here’s how you can utilize the insights you gain from social listening:

1. Provide support

Proactively monitor and address negative feedback in a timely and constructive manner. By promptly responding and offering assistance, you show your dedication to resolving any issues customers may have with your brand. 

Use Instagram social listening to identify concerns, show empathy, and provide alternative channels for support. This approach actively manages your brand’s reputation and nurtures customer loyalty.

2. Share insights

Actively participate in relevant conversations within your industry alongside monitoring brand mentions. Engage with users discussing topics related to your business, even if they haven’t mentioned your brand directly. 

This positions you as a knowledgeable authority in your field. By sharing valuable insights, tips, and expertise, you raise brand awareness and attract potential customers seeking reliable sources. Be authentic, helpful, and build trust through meaningful contributions to these conversations.

3. Measure results

Track key metrics like engagement rates, sentiment analysis, and audience demographics. This valuable data helps you assess the effectiveness of your social listening strategy and identify areas for improvement. 

Adapt your approach based on these insights to enhance your brand reputation, customer satisfaction, and overall business growth.

By applying these detailed steps with a positive mindset, you can effectively harness Instagram social listening data to inform your strategies, engage with your audience, address customer concerns, and continuously elevate your brand’s presence on the platform.

What’s next?

Congratulations! You’ve gained a comprehensive understanding of how Instagram social listening can elevate your brand’s reputation and engagement on the platform. To stay ahead in the race, it’s essential to conduct regular and diligent listening audits.

But don’t worry, the process doesn’t have to be overwhelming. With Keyhole in your fingertips, you can track the tiniest of details. From real-time updates on audience sentiments to automated scheduling, Keyhole is your safe place with all your social media marketing needs.

So, why wait? Book a demo of Keyhole today and harness the power of Instagram social listening to drive success for your brand. 

The post Understanding The Basics Of Instagram Social Listening appeared first on Keyhole.

According to statistics, the platform boasts over 1 billion monthly users, out of which 90% follow at least on business. 50% of users have also stated that their interest in a brand increases when they see ads on Instagram.

To build brand awareness, Instagram marketing is essential. But engagement is the primary element here — and reels aren’t always enough for that.

Then how do you improve your brand’s engagement rate on Instagram? The best way here is to calculate it with precision and efficiency.

In this blog, we will discuss what Instagram engagement rate is and how to increase it for the best results. 

What is Instagram engagement rate?

Instagram engagement rate is the quantitative measure that calculates what percentage of your total followers have interacted with your Instagram posts. It accounts for the number of likes and comments on a post and your overall follower count. 

Sometimes Instagram engagement calculator also considers the number of impressions, saves, and shares a post receives.

Why does your Instagram engagement rate matter?

Here are some reasons brands should focus on increasing Instagram engagement:

1. Build authority

When you drive good engagement on your Instagram profile, your target audience notices it. If you have a significant number of Instagram comments, likes, and views on your posts, it makes the audience curious. 

Not only your target market, but high engagement can also bring people who are not your target viewers. Remember, it’s always good to add new followers and fans to the list.

For example, Puma focuses on sports and fitness shoes and apparel. But it does not limit its fan base on Instagram to athletes and fitness enthusiasts.

2. Remain relevant

A high engagement rate keeps your brand relevant on a crowded platform like Instagram. It pushes the Instagram algorithm to prioritize your content on the platform. 

This way, you constantly reach more and more of the right people who would be interested in your brand. A high engagement rate also makes content go viral and reach a wide audience base. It can start online conversations on your brand and drive interest in your products. 

3. Gauge audience interest

Examining the engagement rates helps you gauge how your followers are responding to your content. High engagement in your content signifies that your viewers are resonating with your posts. That means your Instagram content strategy is working.

Low engagement rates tell you that there are areas for improvement. It allows you to identify your weaknesses and work on them to create a successful Instagram marketing campaign. 

4. Assess the social media strategy’s success

Engagement tells you how your audience is reacting to your social media strategy. When you measure the engagement rate, you get a quantifiable image of your social media marketing strategy’s success. This drives you to bring necessary changes and do consistently better with each analysis. 

Now that you know its importance, the next step is to understand what a good Instagram engagement rate is.

What is a good Instagram engagement rate?

A good engagement rate on Instagram is not a uniform concept. It depends on the industry you are active in, your products, your targeted audience, and your business model. It varies for B2B and B2C and depends on other additional factors. 

However, according to reports, the average Instagram engagement rate is 0.67%. 

While as per research by Social Insider, travel is the most engaging industry on Instagram, boasting an engagement rate of 1.41%. 

The brands dealing with arts and crafts have an average Instagram engagement rate of 0.53%. The automotive industry typically gets an average engagement rate of 0.83.% on Instagram. 

Now, the next step in the process is to learn how to calculate your Instagram engagement rate. This will help you assess whether your performance is above or below average.

How to calculate the Instagram engagement rate?

Here are some of the most popular formulas to calculate the Instagram engagement rate for your brand. 

1. Engagement rate by reach (ERR)

The most common formula of them all, this method calculates your brand’s Instagram engagement rate based on your reach on the platform. This formula measures the segment of the audience who engages with your content after seeing it.

The following formula here applies to a single post:

Engagement rate by reach = Total number of engagements per post/Reach per post * 100

For example, suppose Nike has 51,759 likes on their most recent post.

Here they will calculate the likes and the comments to determine the total engagement rate per reaction on this post.

The next step is to calculate the average engagement rate across multiple posts. Here, you add up all the ERRs from the posts you want to evaluate. Then divide that by the number of posts.

Average ERR = Total ERR / Total posts

For example, if post 1’s total ERR is 5.6 and post 2’s is 6.2, then the average ERR will be:

Post 1 (5.6%)+ Post 2(6.2%)/2 = Average ERR (5.9%)

Here are the pros and cons of using this method:

• Pros: Not all your followers come across your content. Here, the reach can be a more accurate measurement than the follower count. This formula includes non-followers who may have found your content through shares, hashtags, and other means. Hence, the results are more precise. 
• Cons: Reach is not a very stable metric. It fluctuates for various reasons and is difficult to control. A very low reach can lead to a disproportionately high engagement rate and vice versa. So, keep this in mind before you make this your primary engagement measurement.

2. Engagement rate by posts

This formula measures engagement based on followers on a specific post. It shows you the rate at which followers engage with your content. While ER by post is like ERR, it does not use reach for measurements. This formula is popular with Instagram influencers. 

The formula for ER by post is: 

ER post = Total engagements on a post/Total followers X 100

To calculate the average engagement rate by posts, add up all the posts and divide it by the number of posts. 

Average ER by post = Total ER by post / Total posts

For example, if post 1 has 7% engagement and post 2 has 4% engagement, the average ER by post here is post 1 (7%)+ post 2 (4%)/2 = 5.5%

Here are the pros and cons of using this method:

• Pros: Unlike ERR, ER by post formula replaces reach with followers. This is usually a more stable metric on Instagram. 
• Cons: ER by post does not account for viral reach and cannot provide a full picture. With your follower count going up, there can be instances of your engagement dropping off slightly. Thus, it is important to see this stat alongside follower growth analytics.

3. Engagement rate by impressions

If you are running paid ads on Instagram, engagement rate by impressions is the most useful metric for you. Reach measures how many people see your content. But impressions examine the frequency of a post appearing on a screen.

Here is the formula to measure ER by impressions:

ER by impressions = Total engagements on a post / Total impressions X 100

To calculate the average, divide the sum of impressions by the number of posts you want to measure. 

Average ER impressions = Total ER impressions / Total posts

Here are the pros and cons of using this method:

• Pros: This formula comes in handy when you’re running paid ads and want to examine progress based on impressions.
• Cons: As this engagement rate equation uses impression as the base of calculation, it turns out to be lower than ERR and ER post equations. Impressions can be inconsistent. Thus, ensure you use it along with reach for best results.

4. Daily engagement rate

If you are aiming for long-term Instagram engagement analysis, you must include a daily engagement rate in your manual. This formula calculates how often your followers are engaging with your account daily. 

While engagement by reach measures engagement based on the maximum exposure, the reach can be inconsistent. Here, the daily engagement rate can come to your rescue as a supporting stat.

Here is the formula to measure daily ER: 

Daily ER = Total engagements in a day / Total followers X 100

To determine the average daily ER rate, use the following formula:

Average Daily ER = Total engagements for x days / (x days X followers) X 100

For example, let’s say you are measuring average daily engagement for 40 days. Your following is 600. And the total engagement for 40 days is 50000. So the calculation here would be:

Average daily ER = 50000/(40X600)X100 = 0.020%

Here are the pros and cons of using this method:

• Pros: If your goal is to understand how often your followers interact with your account daily, this equation is very useful. It takes engagements on both new and old posts into the equation and gives you quite an extensive picture. You can also customize this formula to fit specific cases. For example, if you only want to measure daily likes on the brand’s profile, you can adjust the “total engagements” accordingly.

• Cons: Despite its usefulness, ER by impression leaves significant room for error. For instance, the same follower may engage with a profile 10 times a day, while 10 followers may only engage once. This formula does not adjust to this anomaly.

Engagement can also vary with the number of content you post daily. Hence, we suggest considering your daily engagement against the number of posts.

Read More: Nike’s Social Media Strategy: A Deep Dive

5. Engagement rate by views 

If your Instagram marketing primarily depends on video content, ER by views is the perfect equation for you. This calculation will tell you how many viewers choose to engage with your content after watching your videos and reels. 

Here is the formula for calculating ER by views: 

ER by view = Total engagements on a video post / Total video views X 100

To calculate the average, use the following formula: 

Average ER view = Total ER view / Total posts

For example, if your total ER view for 20 posts is 4000, then your average ER view is: 4000/20 = 200. 

Here are the pros and cons of using this method:

• Pros: Good for brands depending on reels and video content. 
• Cons: Calculations often include repeat views from a single user

Now that you know how to calculate your Instagram engagement rate, here’s how you can work towards increasing it.

5 Tips to increase Instagram engagement rate

1. Maintain brand consistency 

To establish an identity for your brand on Instagram, you must portray an easily recognizable image. To do that, maintaining consistent branding is key. 

First things first, your username has to be the same or similar across all your platforms. 

Visual consistency is important as well. The format should be the same across all your posts. Let’s look at Nike’s profile, for example. 

Whenever they post a picture, the filter and quality remain the same throughout the profile. The backgrounds they use are similar as well. 

For typography, Nike uses the same font and similar background for all its posts. They also use the same filter for every picture they post. 

With a consistent aesthetic across your Instagram profile, your brand becomes more recognizable and appealing to your audience. It helps you build brand authority.

2. Post routinely and regularly

After completing thorough research on your target audience, make sure you get a hold of their reach by posting regularly. This is something every top brand swears by. 

Analyze your competitors and see what frequency works for your niche on Instagram. Try to embody that in your brand’s Instagram marketing. When you decide on a schedule, stick to it — be it one post every day or three posts a week. 

You can use Keyhole’s publishing feature and schedule unlimited posts to multiple social media platforms. It will in turn gather insights like your optimal time to post, most engaging media type and post type, top posts, etc.

3. Create catchy captions

Your captions have to be attention-grabbing. You can go with short, witty, and light-hearted captions that reflect your brand voice. If you are posting long captions, make sure it tells a story and is easy to read. 

For example, if you see Fenty Beauty’s Instagram posts, it always includes captions that celebrate the beauty of all shapes and colors. These are very much reflective of their brand image and grab attention with their smart wording. 

4. Use quality hashtags

If you want to stay relevant on Instagram, using trending hashtags is a must. It helps you frequently appear in the explore section and drives organic traffic. 

However, using any trending hashtag would not work. Instagram captions can hold up to 30 hashtags per post. It has to be a mix of popular and specific, long-tailed keywords. 

For example, if you’re running an Instagram for your tourism company. You should use common hashtags like #travel, #beach, and #mountains.

For example, here is a shoe brand that’s primarily active on Instagram. They dedicated a pair of shoes in honor of the late Kobe Bryant. The hashtags they used in the caption apply to their brand and are still trendy and appealing.  

5. Engage with your followers

To establish a strong Instagram presence, you need to engage with your audience proactively. They must be able to reach you through your Instagram posts and rely on you with any doubts and questions. 

Many top brands conduct Q&A sessions through their stories. You can also engage with your customers through their comments. You can answer their queries or can just thank them for engaging with your content.

Read More: A Guide On How To Do An Instagram Competitor Analysis In 5 Steps

Keep tabs on your Instagram engagement rate with Keyhole

To make a strong identity on Instagram, your engagement rate has to be top-notch. 

For that, you need to monitor your engagement rate based on different formulas and metrics. This will tell you whether your Instagram marketing strategy is succeeding, or needs a little polishing. 

However, remember that no metric is consistent, and the results will vary. Thus, make sure you compare the metrics with each other. This will ensure more precision in the results. 

But measuring multiple metrics for different posts is not always workable with manual methods. Here, Keyhole’s superior analytical capabilities can help you out. 

With its social listening features, you will never miss a relevant trend. The powerful analytics will not only assess your performance but also will benchmark it against your competitors.With Keyhole, you will always thrive for improvement and outperform your contenders in no time.

The post How To Calculate Instagram Engagement Rate In 2024? appeared first on Keyhole.

Thus, unsurprisingly, live commerce has a conversion rate 10 times higher compared to traditional e-commerce methods. Of all the platforms available today, Instagram Live is one of the most popular. In this article, you can find strategies for fun and engaging live sessions that will allow you to engage and sell. 

Understanding the basics of Instagram live

@hobonichi_global Instagram Live, January 26, 2024

You can use Instagram Live to introduce new products and let your audience be familiar with them before the release date Instagram Live is a feature on the social networking platform that lets users broadcast live to their followers.

You will find these on the Instagram Stories feed. They are the first circles you will see to tell you, “Hey, this account you are following is live now.” This creates a sense of excitement and exclusivity, as it disappears as soon as the live ends.

Key features of Instagram Live include

@nomkakaii Instagram Live notification

Live notifications will appear as pop-ups or on the notification bank of a user’s device when enabled

• Real-Time Interaction. Viewers can post comments and reactions during the broadcast. 
• Notification Alerts. Instagram sends notifications to users when an account they follow goes live.  
• Save Option. Users can save their live videos and let people who missed them watch them from their feed.

The significance of real-time engagement with your audience

Instagram Live offers a unique opportunity for businesses to connect with their audience immediately and authentically. By broadcasting on the platform, businesses can: 

• Build Trust and Relationships. They can address comments and answer questions in real-time, establishing a more personal connection with the audience.  
• Increase Engagement. Hosts of live broadcasts can keep viewers engaged with live polls and encourage questions to foster stronger bonds. 
• Gain Valuable Audience Insights. Since hosts can see viewers’ comments in real-time, they can gain insight into the immediate concerns of their viewers. 

Key statistics on Instagram Live usage and its impact on businesses

Instagram Live has become a popular tool for live selling. Here are some statistics that can help you gain a fuller picture of how big Instagram Live is in the live selling space:

• Instagram users spend an average of 12 hours on the platform per month.
• Nearly 40% of marketers choose Instagram Live as their go-to platform for live broadcasts. 
• Around 13% of marketing companies leverage Instagram Live as a core marketing tool, showcasing its growing importance for audience engagement. 

Preparing for your Instagram Live session

Source: @just_anotherchris for Live Streaming Pros on YouTube

When it comes to hosting a successful Instagram Live session, preparation is key. Here’s what you need to consider:

1. Choosing the right time to go live

If you have a global audience, it can be tricky to find the right time to go live. But once you uncover your account’s peak engagement hours, you can schedule your live stream accordingly. In this way, you can maximize engagement. 

2. Promoting your live session

@makoccinos promotes their upcoming live painting session a day before on Instagram

You can drive excitement for a scheduled Instagram Live session, too. You can remind followers by posting Stories, uploading memos on your feed, and cross-posting to other platforms about the event. You can enable followers to make sure they do not miss your live session by allowing them to set reminders with a tap. 

3. Technical setup and requirements

You can choose your broadcast audience before you go live and even add a title to the session. 

Most Instagram Live sessions are held directly from people’s phones or tablets. This creates a moment of intimacy and not just engagement. Brands can take a similar approach. However, they should ensure a stable Internet connection, proper lighting, and aesthetic backdrops.

Engaging content ideas for your live sessions

@mizutamahanco Instagram Live, January 25, 2024 

They set up and designed a journal page during their live session

Capturing and maintaining your audience’s attention during an Instagram Live session requires engaging storytelling content. Here are some ideas to inspire your live sessions:

Q&A Sessions

For Instagram Live, you can make a presentation first then conduct a Q&A afterward. Soccer teams like Borussia Dortmund and Arsenal do this to answer questions regarding matches and player acquisitions.

Behind-the-Scenes

Leverage the power of digital storytelling by taking your audience behind the scenes—show them what goes on during development, production, or even team meetings.

In addition to showcasing your products or services, Instagram Live offers a unique opportunity to connect with your audience on a more personal level. By incorporating elements of online digital storytelling into your broadcasts, you can create engaging and memorable experiences that foster loyalty and build brand trust.

One effective storytelling technique is to share personal anecdotes and behind-the-scenes glimpses of your business operations. This humanizes your brand and helps your audience connect with you deeper. Using online digital storytelling to tell your brand’s story, you can differentiate yourself from competitors and create a lasting impression on your audience.

Product Demonstrations and Launches

Launching a new product or service? Make it more immersive by showcasing the benefits and features through live demonstrations. Wrap baby carrier brand Checkoh Baby Carriers is another compelling example of digital storytelling. They have hosted live demos of how parents can safely and effectively use their wraps. 

Collaborations with Influencers

Partner with influencers in your niche to co-host Instagram Live sessions and leverage their audience to expand your reach. Collaborative live streams offer mutual benefits, allowing you to tap into new audiences while providing influencers with valuable content for their followers.

Analyzing and leveraging post-live analytics

You can view your Instagram Live insights immediately after a session 

or you can check them on the Insights tab.

Instagram Live sessions’ analytics can inform your timing and engagement tactics for future live broadcasts. Here are key metrics to look out for:

Key metrics to watch

• Engagement rates: Social listening metrics such as likes, comments, shares, and interactions let you measure how active your audience is in engaging with your live sessions. 
• Viewer count: Track how many viewers tune in to your live broadcasts to gauge reach and interest.
• Audience retention: Assess how well viewers receive your content. In doing so, you can replicate successes in future live sessions. 

Using Analytics for future strategies

Leverage post-live analytics to refine your content and engagement tactics, including the best time to post on social media. Identify trends, patterns, and areas for improvement to optimize your live content strategy.

How Keyhole can help track Instagram presence

Keyhole can help you monitor and track your presence across various social media sites. Of course, that includes Instagram. The microblogging platform has built-in analytics tools but they are far from comprehensive. Keyhole plugs the gaps by providing deeper insights regarding content that resonates with your audience. Plus, the platform lets you see which countries they are from and what languages they speak. 

Additionally, Keyhole lets you compare your account analytics with your competitors’. But how does tracking your competition help with your Instagram presence? You can compare your content with theirs to analyze their popular videos or saved Instagram Live sessions. This way, you can understand what they may be doing that keeps their audience engaged.

Grab opportunities for growth with Instagram Live

Instagram Live is both an opportunity for sales and an avenue to make meaningful connections. Throughout this article, we explored strategies to make the most of the platform. 

But Instagram Live itself, as a feature, also evolves. Thus, you must stay informed of the changes to adapt your strategies. That also means staying informed of trends that drive engagement on the app so you can keep your audience’s attention. And because of that, you retain your competitive edge in your niche.    

Share your Instagram Live experiences with us and join the conversation. Book a demo for Keyhole today to access advanced analytics and unlock valuable insights for maximizing your online presence.

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With social media becoming a way of life, it’s no surprise that social media coverage is a must-have for businesses of all sizes. That’s why expanding your social media service offerings is a smart move. 

Offering new services is not just trendy; it’s actually profitable in 2024. 

Studies show that 68% of businesses believe social media helps them generate more leads. Most see the results in revenue and are ready to allocate a budget for it.

So, what services should your agency start offering? Here are 9 must-have social media services to help you stay ahead and grow your profits (we’ve got you covered!).

1. Conducting social media audits

Let’s face it, every brand needs a check-up now and then. That’s where a social media audit comes in. 

It’s basically a deep dive into your current social media presence, analyzing everything from your profile bios to your posting strategy.

But why do clients need this? Simple! 

They might not even realize what’s working (or not working) on social media. An audit helps uncover hidden gems (like high-performing content after an Instagram audit) and expose areas for improvement (think outdated bios or inconsistent posting).

Here’s how a social media audit benefits businesses:

• Laser focus your content: identify the types of posts that truly engage your audience, allowing you to tailor future content for maximum impact.
• Optimize your profiles: ensure your profiles are complete, informative, and visually appealing, making a strong first impression on potential followers. Good example—Typeform with its social presence.

• Benchmark against competitors: see how you stack up against your rivals, uncovering opportunities to differentiate your brand and stand out from the crowd.

Of course, no audit is perfect. A common challenge can be getting access to complete data from clients. The more information you have, the more comprehensive the audit can be.

Here’s how to get started with social media audits:

1. Define goals with your client. What are they hoping to achieve with social media? This will guide the focus of the audit.
2. Gather data. Collect historical social media analytics, brand guidelines, and competitor information. Use Keyhole to ease the gathering and analysing.
3. Analyze and report. Present clear findings with actionable recommendations for improvement.

By offering social media audits, you’re giving clients a roadmap to success. It’s a win-win for everyone involved.

2. Conducting research and analysis

Social media isn’t a guessing game.

To truly connect with your target audience, you need deep insights—that’s where research and analysis come in. This service involves researching audience demographics, competitor strategies, and current social media trends.

Doubt your clients need it? Of course, they do! Because, frankly, they might not know who their ideal follower actually is. 

Research paints a clear picture of your audience’s interests, online behavior, and the platforms they frequent.  This intel is crucial for crafting targeted messaging that resonates.

Here’s how research and analysis make businesses happier:

• Craft targeted content: speak directly to your audience’s interests and pain points, boosting engagement and conversions.
• Identify trending topics: capitalize on current social media trends to stay relevant and ride the wave of online conversations.
• Outsmart the competition: analyze what’s working (and not) for your rivals, allowing you to develop a differentiated strategy. Just use Keyhole to analyze competitors’ profiles.

Now, there can be roadblocks. Sifting through a mountain of data can be overwhelming. The key is to focus on the most relevant information for the specific client and their industry.

Getting started with research and analysis is easy (not always):

1. Brainstorm with your client. Understand their target audience and social media goals to tailor the research direction.
2. Utilize social listening tools like Keyhole. Track brand mentions, industry trends, and competitor activity to glean valuable insights.
3. Analyze and present findings. Transform data into clear, actionable recommendations for your client’s social media strategy.

By offering research and analysis, you equip your clients with the knowledge to dominate the social media landscape.

It’s like having a social media crystal ball – minus the theatrics.

3. Planning a social media strategy

A social media strategy is your (and your client’s) roadmap to success. It’s where you define your goals, target audience, content pillars, and overall approach. 

Think of it as the blueprint for everything you do on social media.

Your clients definitely need it. Why? Let’s face it: without a plan, social media efforts can feel scattered and ineffective. A strategy ensures your content is aligned with your business objectives, keeping you focused and moving towards those goals.

Here’s how a social media strategy improves businesses in general:

• Targeted content creation: Develop content that resonates with your ideal audience, leading to higher engagement and conversions.
• Consistent brand voice: Maintain a unified brand identity across all social media platforms, fostering trust and recognition.
• Measurable results: Track progress against your defined goals, allowing you to refine your strategy for optimal effectiveness.

Of course, creating a social media strategy can be tricky. A common pitfall is neglecting to set SMART (it’s Specific, Measurable, Achievable, Relevant, and Time-bound, JFYI) goals. 

Without clear goals, it’s impossible to measure success.

Creating a strategy is a complex process, but the first steps are relatively easy:

1. Workshop with your client. Identify their business goals, target audience, and brand voice to shape the strategy.
2. Research and analyze. Dive into competitor strategies and industry trends to inform your approach. Use Keyhole to make it even easier with its historical insights.
3. Develop a content calendar. Plan your posts in advance, ensuring consistent and high-quality content delivery.

By offering social media strategy planning, you equip your clients with the key to unlocking social media success. It’s the difference between aimlessly wandering the social media ocean and charting a course toward a destination of brand awareness and engagement.

4. Creating and publishing content

Creating and publishing high-quality content is the lifeblood of any successful social media strategy; no doubts here. 

It’s what keeps your audience engaged, informed, and coming back for more. This service encompasses crafting compelling posts, eye-catching visuals, and stories that resonate with your target audience.

Why do clients need this? Easy peasy. 

Most businesses don’t have the time or resources to consistently churn out engaging content.  A good agency (like yours) can take the burden off their shoulders, ensuring a steady stream of fresh content that keeps their followers hooked.

Win-win for businesses and their agencies:

• Increased engagement: Compelling content keeps your audience glued to your social media pages, fostering interaction and brand loyalty. For example, HubSpot makes a huge number of posts to engage with its audience.

• Drive website traffic: Use social media content to strategically link back to your website, increasing website visits and potential conversions.
• Boost brand awareness: Regularly publishing fresh content keeps your brand at the forefront of your audience’s mind, maximizing brand awareness.

Don’t stick to just one format (as a common pitfall) – experiment with images, videos, polls, and live streams to keep your audience engaged.

Here’s how to get started with content creation and publishing:

1. Develop a content calendar. Plan your posts in advance, ensuring a consistent flow of diverse and engaging content.
2. Know your audience. Tailor your content to their interests and preferred formats to maximize impact. Define, for example, which salutations and icebreakers to use and when.
3. Leverage social media tools (surely, Keyhole can help here) to streamline content creation and track performance.

Started offering content creation? Good. 

You’d become a content powerhouse for your clients and unlock a steady stream of engagement and propelling their brand to social media stardom.

Also, take into account that 61.4% of social media teams use external tools for their social media activities. Give Keyhole a try and see the difference—be among those who succeed on social media in 2024!

5. Listening and monitoring social media

Think that social media listening is all about eavesdropping? Wrong answer.

It’s about actively tracking online conversations to understand what people are saying about your brand, industry, and competitors. This service involves using specialized tools to gather insights from mentions, hashtags, and social media trends.

Almost 51% of social media strategists consider social media listening as a key factor in their success.

Social media is a treasure trove of valuable customer feedback if you know where to look. That’s the main reason why your clients need this kind of service. Monitoring allows you to identify brand sentiment, gauge campaign effectiveness, and uncover emerging trends.

Benefits for your clients are the following:

• Improve customer service: Address customer concerns promptly by identifying negative sentiment online, allowing you to turn frowns upside down.
• Refine your social media strategy: Gain insights into what content resonates with your audience and what falls flat, allowing you to tailor your approach for better results.
• Identify brand advocates: Discover your biggest fans online and leverage their positive sentiment to amplify your brand message.

The problem or challenge your agency might face is information overload. There can be a mountain of data to sift through. The key is to focus on relevant metrics and actionable insights for your specific client and their industry. Here, the proper tool can help (yes, I mean Keyhole).

To help you, here is a tiny step-by-step guide to your social media listening and monitoring service:

1. Define keywords and hashtags. Determine what you want to track, including brand mentions, industry terms, and competitor names.
2. Utilize social listening tools. Leverage platforms to gather data, analyze mentions, and identify key trends.
3. Report and recommend. Present clear findings with actionable insights to inform your client’s social media strategy.

You’re going to become a detective for your clients, uncovering hidden gems of information that can take their social media presence to the next level.

6. Building and managing communities

Counting followers is from the last century. If you want to build, manage, and grow social media communities, you need to foster genuine connections and interactions with your audience. 

This service involves creating a space where your followers feel valued, engaged, and part of something bigger.

Are my clients in need of this service? Yeap! 

A strong social media community is a goldmine for brand loyalty and advocacy. 

When people feel connected to your brand, they’re more likely to engage with your content, promote your products, and become brand champions.

Why it’ll be beneficial for your clients (use it as a reason to believe in your sales pitches):

• Boost brand advocacy: Empower your community members to become brand ambassadors, spreading positive word-of-mouth and boosting brand awareness.
• Gather valuable customer feedback: Engage in open conversations with your community to gain invaluable insights into customer needs and preferences.
• Enhance customer service: Provide real-time support and address concerns within your community, fostering positive customer experiences.

Foster genuine interactions can be a pitfall (stay aware!). Community management goes beyond scheduled posts. Respond to comments, host live Q&As, and encourage discussions to keep your audience engaged.

Here’s how to get started:

1. Define your community goals. Align them with your overall social media strategy, whether it’s boosting brand loyalty or gathering customer feedback.
2. Create a welcoming environment. Establish clear guidelines and encourage respectful interactions, making everyone feel comfortable to participate.
3. Spark conversations. Host polls, ask questions, and actively engage with your community members to keep them coming back for more. 

How about Lavender throwing some UGC into their mix? It could really grab attention and boost conversions.

Start helping your clients cultivate a thriving online space that fosters brand loyalty and fuels their social media success, and build not just additional sources of revenue but brand advocates.

7. Automating social media lead generation

Automating social media lead generation is all about leveraging technology to streamline tasks and generate a steady flow of qualified leads. Additionally, sales leaders can leverage revenue intelligence tools to gain actionable insights, forecast sales, and streamline their overall sales process—ensuring a seamless alignment between the leads generated on social media and the broader sales strategy.

This service involves using paid or free sales tools to automate lead capture forms, nurture leads through targeted messaging, and qualify leads for your sales team.

With the growth of AI in business, you can also explore different tools such as an AI quiz generator to support you with your lead generation strategy.

Hesitant about it for your clients? Be sure, manually managing lead generation across multiple platforms can be a time-consuming hassle. Automation frees up your client’s resources while ensuring they never miss a potential lead.

Here’s how automating social media lead generation benefits businesses:

• Increase lead volume: Capture leads around the clock without relying on manual effort, maximizing your lead generation potential.
• Improve lead quality: Utilize targeted messaging and qualification tools to ensure you’re attracting high-quality leads most likely to convert.
• Streamline sales pipeline: Deliver pre-qualified leads to your sales team, saving them valuable time and boosting conversion rates.
• Enhance engagement: Automate LinkedIn outreach to spark meaningful interactions with prospects, paving the way for deeper connections and increased trust.

But you can’t completely avoid challenges. Especially, when AI is all around, and you can easily neglect the human touch. The #1 rule is that automation shouldn’t replace genuine interactions.  Balance automation with personalized communication to keep leads engaged.

Here is (almost) everything you need to get started with automating social media lead generation:

1. Identify lead capture points. Integrate lead capture forms and CTAs into your social media content.
2. Utilize lead nurturing tools. Automate communication on LinkedIn to find leads or use email sequences to keep leads engaged after initial capture.
3. Set lead scoring criteria. Qualify leads based on specific actions or demographics, prioritizing the hottest leads for your sales team.

By offering automated social media lead generation, you become a lead generation machine gun for your clients with magic bullets to help them fill their sales pipeline with qualified leads, ready to be converted into loyal customers.

8. Implementing influencer marketing

We all love celebrities (from different points of view and distances). Actually, 22.6% of us follow celebrities on social media.

But, implementing influencer marketing isn’t just about throwing products at celebrities. It’s about strategically partnering with social media personalities whose audience aligns with your brand. 

This service involves identifying relevant influencers, negotiating partnerships, and crafting engaging campaigns that leverage their influence to reach your target audience.

I don’t think you have any doubts about this service. Because people trust people, especially those they follow online. Influencer endorsements can feel more genuine than traditional advertising, fostering brand trust and credibility.

And they will get a lot of benefits (businesses, not influencers):

• Boost brand awareness: Reach a wider audience beyond your own followers, putting your brand in front of potential customers who trust the influencer.
• Drive engagement: Leverage the influencer’s established audience to generate excitement and engagement around your brand and products.
• Increase sales: Benefit from the influencer’s social proof and recommendation power, ultimately driving conversions and sales.

Focusing solely on follower count is a day-to-day challenge. Look beyond vanity metrics and prioritize influencers who resonate with your brand and target audience.

Here’s how to get started with influencer marketing:

1. Define your target audience. Understand who you want to reach and identify influencers whose audience aligns with your ideal customer.
2. Research potential partners. Look for influencers with a strong reputation, engaged audience, and content that reflects your brand values. 
3. Craft a cold outreach campaign that leverages the influencer’s strengths and resonates with their audience, while achieving your marketing goals.
4. Analyze the results with Keyhole, from historical data to day-to-day insights with advanced reports.

Start offering influencer marketing. End of statement.

9. Reporting on social media performance

Charts and graphs. Although they are pretty cool, creating them—a long journey of failures and boredom. It’s about translating data into actionable insights that inform future social media strategy. 

This service involves gathering key metrics, analyzing performance, and presenting findings in a clear and digestible way for clients.

Let’s be honest, data can be overwhelming. 

Without clear reporting, it’s impossible to understand what’s working, what’s not, and how to optimize your social media efforts. Reporting sheds light on your social media performance, guiding future decisions.

Your client would get not just dashboards, but the whole bunch of benefits:

• Measure campaign effectiveness → track the success of your social media efforts and identify areas for improvement to maximize ROI.
• Gain audience insights → uncover valuable data about your audience demographics, interests, and online behavior to tailor your content for better results.
• Demonstrate social media value → present clear data-driven reports to stakeholders, showcasing the impact of social media on your overall marketing goals.

Focus on vanity metrics is a big challenge, for sure. Likes and shares are great, but they don’t tell the whole story.  Prioritize metrics that align with your specific goals, like website traffic or lead generation.

Here’s how to get started with reporting on social media performance:

1. Define your social media goals. What do you hope to achieve? Identify key metrics that directly connect to your goals.
2. Utilize social media analytics tools (you’re right, it’s about Keyhole and it’s super reporting features). Leverage it to gather data, track performance, and generate insightful reports.

3. Focus on storytelling with data. Present findings in a clear and visually appealing way, crafting a narrative that highlights key takeaways and recommendations.

Take your step and transform numbers into a compelling story that informs future strategies and proves the undeniable value of social media for their business.

Wrapping Up

Picture this: your agency becomes the hero, guiding clients through the maze of likes, shares, and tweets. 

By offering a suite of essential social media services (like above or even more), you help them uncover hidden treasures of customer insights, boost their brand presence, and drive a steady stream of leads. 

And the secret weapon in your toolkit? Keyhole.

It makes social media easy. You can turn complex data into clear, actionable strategies with Keyhole (and with ease). From social listening to detailed analytics, Keyhole helps you monitor your online presence and manage your social media like a pro.

Ready to boost your social media game? Sure you are!

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The post 9 Social Media Services Every Agency Should Offer In 2024 appeared first on Keyhole.

Well, let’s think about it for a second. 

More often than not you will seek out the opinion of your friends and family before you purchase something. 

Why is that so?

Easy: Because you trust them. 

You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life. 

So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. Hiring influencers become one of the most effective ways for brands to promote their products on Instagram. 

What is influencer marketing?

Influencer marketing is a type of social media marketing strategy that sees brands collaborate with influencers.

We can define influencers as trusted content creators with the power to affect how their audience makes purchasing decisions. They also have a significant well-engaged following in their niche.

Influencers can leverage Instagram automation to efficiently endorse or make product mentions, share their opinions with their audience, and effectively partner with brands.

To show you influencer marketing in real action, today we take a look at the five most successful Instagram influencer marketing campaigns.

Each approach sheds light on proven techniques that you too can use and capitalize on the value of Instagram influencers. All these brands incorporated unique Instagram influencer campaigns in its social media strategy and it paid off. 

But first, let’s discuss why you should implement Instagram influencer marketing.

Why Instagram influencer marketing campaigns?

Instagram influencer marketing campaigns are exploding by the day and for a good reason. 

Influencer marketing ROI is stronger than ever. So it comes as no surprise that marketers believe that this industry is bound to double its worth to $24.1 billion by 2025. 

Already, this marketing tactic is yielding a $6.50 return on investment for every dollar spent.

According to social media influencer statistics, only 1% of millennials trust advertisements. But, 33% of them trust blog reviews when it comes to making purchases.

When purchasing products online around 40% of people will buy a product after seeing it used by an influencer on Instagram, Twitter, or YouTube.

And what do influencers think about their impact?

71% of influencers believe that what keeps their audience engaged is an honest and authentic voice. All these stats are a clear indication of why influencer marketing is red-hot right now. 

Now that you know the whats and whys of Instagram influencer marketing, let’s see them in action.

How to launch influencer marketing campaigns?

There are 10 steps to build a great influencer marketing campaign:

1. Set your goals by visualizing what success would look like to determine your key metrics.
2. Identify the target audience you want to reach through your influencer.
3. Determine your budget to identify how many and what tier of influencers you can afford.
4. Choose your channel(s).
5. Choose an Influencer Tracking & Managing tool.
6. Identify & choose your ideal influencers.
7. Reach out to your influencers to reach an agreement.
8. Track and evaluate the campaign and optimize when needed.
9. Compensate your influencers fairly.
10. Measure and evaluate the success of your campaign.

If you want a more detailed guide of what each of these steps look like, visit our influencer marketing guide.

Now, we understand that this seems like a lot! However, using a tool like Keyhole can take care of finding the perfect influencer, optimizing your influencers’ campaigns, tracking all your influencers’ performance in a single dashboard in real-time, and measuring the impact of your campaign.

5 Most successful Instagram influencer marketing campaign examples

1. Uber Eats X Chipotle X Hinge X Rebel Wilson

What do Uber Eats, Chipotle, and Hinge have in common? 

Perhaps a desire to be loved by a certain demographic who is also looking for love – at least for cuffing season.

The three brands found the best way to reach young adults who use dating apps and food delivery services through a celebrity Instagram influencer campaign.. 

Using the “Chipotle Cuffing Season Menu” the brands ran a collective campaign that gave their customers a chance to win dating advice from the hilarious celebrity and “How to Be Single” star Rebel Wilson. 

The limited-time Chipotle Cuffing Season menu was available exclusively on Uber Eats and featured meals inspired by Hinge dating habits and Chipotle’s most popular dishes. 

To take advantage of their influencer relationship, the brands offered 10 lucky people who ordered from the exclusive menu a chance to win dating advice from Wilson.

In addition, Hinge added a new profile prompt in the app for daters to be able to connect over their specific Chipotle orders. Users also got $20 off their next 3 orders of Chipotle delivered using Uber Eats!

The campaign gave the brands’ target audience the incentive to order from the limited-time menu, increase Uber Eats orders, and at the same time, it raised awareness for Hinge’s brand.

Why it works?

Rebel Wilson is the ideal celebrity influencer to reach a young adult audience because she is authentic, and she is relatable. While we expect Internet influencers boast unattainable flawlessness, Wilson can point out her flaws with humour and celebrate them. 

In a similar way, the irony of having the “How to Be Single” actress give dating advice, allowed the brands to advertise Cuff Day in a fun, unexpected way. 

Each of the two ads on Wilson’s Instagram account was viewed over a million times. Much more than the average engagement that all these companies get on the platform.  

2. McDonald’s X Travis Scott (#cactusjack)

Popular fast-food brand, McDonald’s teamed up with Astroworld star Travis Scott to promote Scott’s favorite McDonald’s meal for a limited time.

The month-long deal featured a quarter-pounder with cheese, bacon, and lettuce. It also came with a medium order of fries and BBQ sauce dip.

As part of the campaign, Scott ran a new line of merchandise under his label, Cactus Jack, a line was inspired by McDonald’s. The merchandise included unique company swag products: denim shorts, t-shirts, a nugget body pillow, hoodies, a burger tie, Egg McMuffin-branded boxers, and a Cactus Jack basketball jersey.

The two brands also supported charitable organizations throughout the partnership. 

Why it works?

With a following of over 73 million on Instagram, Scott’s posts had the potential to receive an average of 10 million views amplifying McDonald’s brand significantly. 

Not to mention, the amount of hype it would generate in social media. In the second half of September, the term Cactus Jack acquired 124.4K posts and over 426 million impressions.

3. HelloFresh X Micro-influencers and Mindy Kaling (#hellofreshpartner)

HelloFresh has a very photogenic product. The bright-green box, delightful pre-packaged ingredients, and tasty finished meals are a great fit for Instagram influencer marketing.  

Also, HelloFresh has fully embraced the value of influencer marketing and has mastered the art of finding micro-influencers on Instagram spanning across different fields.

The brand partners with thousands of such micro-influencers to promote its products within their target audience. So you are likely to see the #hellofreshpartner hashtag as you scroll your Instagram timeline. 

Occasionally, HelloFresh uses celebrity influencers. Recently, the brand partnered with actress and writer Mindy Kaling. The busy celebrity mom of two will share cooking tips and how to have fun while at it. 

For the partnership, Mindy will star in a four-episode video series titled “Meals with Mindy.” The series will begin airing across social media and digital ads in January 2021.

Each webisode will feature Mindy teaching viewers, in her humor-filled fashion, about the art of cooking. For the purpose of illustrating how HelloFresh helps her create easy, but delicious meals.

 Why it works?

The brand works with a variety of lifestyle, motherhood, and cooking influencers to share their experiences with HelloFresh on Instagram. All of which fall within their target market.

The influencers also ask their followers to sign up for the service using a unique promo code that offers them a discount on their first month. 

This kind of influencer marketing tactic drives sign-ups and makes it very easy for HelloFresh to track each influencer’s ROI.

HelloFresh, using a host of  social media analytics tools, can see which influencers generated the most sign-ups and can then use them for future campaigns.

4. Biossance X Jonathan Van Ness

The sustainable skincare brand Biossance has a secret weapon. And it is none other than Queer Eye and Gay of Thrones grooming guru Jonathan Van Ness.

The brand chose to work with the popular TV personality to promote the brand in an authentic way. JVN’s personable nature, approachable style to beauty expertise make him an ideal influencer.

He also shares a passion for sustainable beauty and is a champion for inclusivity. These happen to be the same values that the brand stands for. 

The Fab 5 member is no stranger to brand partnerships. Of course, every brand would like to be promoted in a way that is authentic, fun, fabulous and unique – and JVN succeeds in doing all these and more.

It also helps that JVN has over 5.3m followers, an engagement rate of 373%, and an average of 200.7K engagements per post. In other words, he is a unicorn among influencers.

Why it works?

While JVN is the influencer version of a dream boat, it doesn’t necessarily mean that he could work with any brand. One of the reasons why he is so influential is because of his fierce commitment to his personal brand.

For Biossance, it is a match made in heaven. As we mentioned, the brand’s values align perfectly with JVN’s values.

JVN is also an expert authority on beauty products. He can give you compelling reasons to buy Biossance products in his own words and based on his own expertise. 

This is the ideal in Instagram influencer marketing: to find an influencer that is knowledgeable and passionate about your brand and can express so in their own words.

You don’t need an influencer matchmaker to find the right influencer for your brand, especially if you use a social listening tool like Keyhole. Keyhole will surface the most influential voices that mention your brand or the conversations you are tracking, and let you take a peek at their followers, engagement, and sentiment.

5. ASOS X Micro-influencers (#asseenonme)

ASOS typically attracts all shoppers of all ages, sizes, and backgrounds thanks to its approach to inclusivity. 

The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. In this program, ASOS partners with 29 influencers who have distinctive looks and communities.

Each of these influencers has ASOS-branded Instagram and Pinterest accounts. ASOS also has a dedicated landing page that features its style guides. In doing so, ASOS makes its brand welcoming to all shoppers. 

The influencers offer so many different styles to choose from. Which in turn, makes it easy for every ASOS shopper to find their perfect look. 

Why it works?

This tactic is effective because shoppers trust the content. That is because it comes from real, stylish people – and not directly from the brand.

Having such a diverse audience is any brand’s dream. However, it can be difficult for brands to maintain a strong identity, while representing a wide range of individuals.

ASOS uses its Instagram influencer marketing to do this flawlessly. First, it identified the essence of the brand that appeals to its wide audience: fashion and style. Then, it found key influencers that can inspire this love for fashion and style in their own communities.

“With Keyhole at your disposal, if someone has a large following and they’re mentioning your keyword, you’ll be the first one to know about this person and the first one to reach out.” – Neil Patel,

Finding the right influencers for your Instagram influencer marketing campaign

You don’t want to work with just any influencer, you want to work with the one that will bring you the highest ROI. 

Also, there’s more to an influencer’s success than their follower count.

To find the right one, these are qualities (and the metrics) you need to focus on when finding the right influencer for your brand.

1. Brand fit

Before you pick an influencer ask yourself this question: What type of influencer is best for my campaign? Who is the JVN to your Biossance?

The answer that you come up with will help you pick the influencer that is a brand fit. 

When deciding your brand fit, you want to focus on influencers who have a genuine interest in your niche and line of products. This way, your influencer partnership will be more authentic and genuine from a consumer’s perspective.

Basically, the better the fit, the more likely your influencer is to inspire trust. In return, you will have more ROI potential from your campaign.

With a social listening tool, you can surface the most influential accounts for your followers, as well as organic brand advocates, which are the most likely to be a good fit for your brand.

Try Keyhole social listening today and find the best influencers for your brand.

2. Engagement rate

As we mentioned before, influence is more than just the follower count. A high number of followers does not necessarily result in high ROI. You want an influencer with highly engaged followers. 

The more engaged an audience is the more likely they are to be influenced. Take advantage of a profile analytics tool and pay close attention to engagement rates, reach, and engagement per post. Plus, you can use its Publishing feature to schedule unlimited posts and find your best time to post, most engaging post types, optional post length, etc.

3. Clear communication

Once you start pitching a potential influencer, take into account how they handle communication. Do they take eons to respond to you? Do they give you the information you ask for? Are they prioritizing your brand? 

Clear communication is vital to success in Instagram influencer marketing campaigns. Especially, when it comes to your goal expectations and results. Using an influencer tracking and analytics tool will track goal-based metrics and will give you transparency into your influencer’s performance metrics and will let you.

4. Genuine love for your brand

At the end of the day, you want to work with an individual who authentically loves your brand. See if the influencer has been promoting your brand or products like yours without a sponsorship. 

You want to partner with someone who will genuinely promote your product and not just see your campaign as another form of income. Pay attention to the influencer’s messaging and see if it could match your own.

Amplify your reach with Instagram influencer marketing campaigns

Influencer marketing is not a new concept and it isn’t going away anytime soon. 

As you can see from these campaigns when done correctly, the potential of this digital marketing tactic is huge. 

People are continuously paying attention to influencers who are just like them and not just celebrities, family, or friends. 

By finding the right influencer for your brand, you get the power to bring your brand to new heights. Now you have the tools and examples of how to do this the right way.

So go on and run your own Instagram influencer marketing campaign. We can’t wait to feature your brand as one of our success stories!

Keyhole is a Social Media Listening & Brand Monitoring Solution that helps marketers unlock data-driven business insights. Its visual dashboard is simple and shareable with your clients.

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