As a company built around engagement, it’s no surprise that Slack has established a strong presence across multiple channels. With 65 million monthly active users, Slack continues to engage them with regular, valuable content.

Whether you’re scrolling through Instagram or watching YouTube videos, Slack is there. The company shares tutorials, connects with its community, and uses diverse content formats to drive engagement.

Slack’s social media accounts

Slack was founded in 2009 and quickly became the go-to tool for teams looking to streamline communication and improve productivity.

Slack enables teams to communicate efficiently with features like public channels and private messaging. It also allows users to set up notifications, ensuring they stay updated on team activities.

Unlike platforms like Facebook, Slack gives businesses more control over privacy. Clients can decide who joins their Slack groups, making it an ideal tool for onboarding. By centralizing communication, Slack helps teams stay organized and work more effectively.

A productivity tool at its core, Slack actively engages across multiple social media platforms to maintain visibility and connect with users. Here’s a breakdown of Slack’s main social media accounts:

• Instagram: 85K
• Facebook: 136K
• Twitter: 452K
• LinkedIn: 1.6M
• TikTok: 3K
• YouTube: 62K

Read More: Mastering Community Management on Social Media: Principles, Strategies, and ROI

Slack’s Instagram account has 85K followers. The company uses a mix of engaging story highlights and Instagram posts to attract new followers. Instagram is where Slack showcases the app’s latest features, shares valuable insights, and offers a behind-the-scenes look at the company.

Slack regularly posts video tutorials that show different ways to use the app. One example is a tutorial showing the seamless integration between Salesforce and Slack. The team posts multiple times per week on Instagram to keep followers engaged.

Slack also posts daily on its Facebook Page. The company also uses Reels to engage more users, with some getting over 1K views. However, engagement on Facebook overall is lower compared to other platforms.

Slack’s video tutorials are top-notch across its social networks. These fast-paced videos keep the viewer engaged, moving quickly without lingering on still frames. It’s clear that a lot of effort goes into creating these high-quality videos.

Twitter is one of Slack’s largest platforms. The productivity app is approaching 452K followers and invites users to tweet if they need help. Slack supports users on this platform, but if you look at some of the tweets and Facebook posts, you’ll see a familiar content strategy at play.

Engagement on Twitter is a bit lower than expected for an account with over 450K followers. However, much of the content posted on Twitter is also shared on Facebook.

Slack uses a content redistribution strategy to stay active across multiple social networks. Posting the same content on both Facebook and Twitter helps to multiply their reach without requiring extra effort. Setting up social media posts in tools like Keyhole makes this process even easier.

Not every Twitter follower will check Slack’s Facebook page, and vice versa, so this strategy helps ensure content reaches as many users as possible, without doing extra work.

LinkedIn is where Slack truly shines, and it makes sense. The app serves business professionals who are looking to sharpen their skills, and LinkedIn is the perfect platform for that. People who follow Slack on multiple networks will notice the content redistribution strategy at work once again.

Its LinkedIn page does drive engagement more than Slack’s other social media accounts, and it’s no surprise since Slack’s workplace app is nearing 1.6M followers.

Slack is new to TikTok and is approaching 3K followers. You’ll find the same videos here as on Instagram, as Slack sticks to its content redistribution model. It’s a simple strategy, and it’s exactly what Slack promises as a software: simplicity at its core.

Most of Slack’s TikTok videos get about 1K views, with the account offering a blend of tutorials and behind-the-scenes content.

Slack has a well-organized video content library on YouTube, primarily filled with tutorials. The company updates the channel several times a month, but the content is exclusive to YouTube, not redistributed from other platforms.

Slack groups its YouTube videos into multiple playlists, making it easier for viewers to navigate content and find a video series related to specific learning objectives.

What makes Slack’s social media strategy successful?

Slack has used social media to retain customers and drive sales. Here are a few components that contribute to the success of its social media strategy:

1. Content redistribution

Slack maximizes the reach of each post by distributing it across multiple platforms. Creating copy, videos, and other content takes time, so businesses often feel overwhelmed by the need to create unique content for each platform. Slack overcomes this by recycling content across multiple channels, saving time while reaching a wider audience.

2. Visual content

Slack does an excellent job incorporating visual content, especially videos, into its strategy. The videos are highly engaging, and they move quickly. You’ll learn about Slack features without feeling like you’re sitting through a lengthy tutorial.

The company also keeps its posts visually consistent, using the same shades of purple throughout. This color consistency makes it easy for users to identify Slack’s posts as they scroll through their feeds.

3. Organized video catalogs

Slack’s YouTube playlists help users navigate the channel and find relevant content more easily. This improves the user experience and can increase watch time across Slack’s videos.

Producing social media content requires a lot of effort. However, if you don’t organize your content, it can become overwhelming and hard to find. Slack takes the time to organize content into categories, whether it’s on YouTube or through Instagram story highlights, making it easier for followers to find what they’re looking for.

4. Behind-the-scenes content

Slack gives followers a closer look at its team members. These employees create educational videos and offer a glimpse of the inner workings of Slack.

Sharing behind-the-scenes content helps humanize the brand. It allows followers to see the people behind the company, making Slack more relatable rather than just another faceless business. Sharing these moments can drive more engagement and spark more conversations.

Slack’s social media strategy at a glance

Here’s a quick breakdown of Slack’s social media growth from August to November 2024:

1. Instagram

From August to November 2024, Slack averaged 81 engagements per post, with a total of nearly 4K interactions. Engagement peaked mid-September when they launched a feature update with Agentforce.

In the first week of November, weekly growth reached 172. While Reels is the most frequent post type, the carousel format seems to perform better in terms of engagement. Despite making up just 18% and 14% of the content, carousels and image posts respectively are driving more engagement than Reels.

2. Facebook

Between August and November, Slack posted 44 times, but engagement was relatively low. The average engagement per post was 8, with a total of 341 engagements.

Slack’s Facebook page sees a daily increase in page likes, though in small increments. They maintain a vibrant mix of content—photos, links, videos, and reels—to keep the page fresh and engaging.

3. TikTok

Slack’s presence on TikTok is growing. With 20 videos posted over three months, they have had 20.3K views and an average of 19 engagements per video.

Follower growth has been steady, though not particularly fast, likely due to the lower posting frequency. There haven’t been any significant spikes or drops in followers at this point.

4. Twitter

Slack’s social media team has tweeted 716 times between August and November, generating 579K impressions.

However, they’ve been losing followers each week. Replies make up 87% of their posts, while retweets contribute just 2% of the content. This reflects Slack’s focus on fostering direct engagement with its audience, rather than simply increasing visibility.

5. YouTube

Slack posted 16 videos in the last 3 months, generating 17.4K views. In total, the channel has accumulated 35.9M views and 62.1K subscribers. YouTube is where Slack continues to offer exclusive content, primarily tutorials, to support users and help them get the most out of the app.

Wrapping up

Slack likes to keep things simple with its social media strategy. The company redistributes content across its platforms to save time and maximize its reach.

However, Slack doesn’t just post for the sake of it. Most posts educate followers on new features, ensuring they get the most out of the app. This strategy demonstrates why Slack is among the best for workplace communication tools.

Want to create a successful social media strategy like Slack? Keyhole lets you gather live insights about your audience and monitor online conversations. These insights can help your team create highly engaging posts that reach the right audience.

You can book a free demo with Keyhole to see how your business can boost revenue with social media.

The post Slack Social Media Strategy: Connecting Teams, One Channel At A Time appeared first on Keyhole.

The platform has not only revolutionized how we consume and share media but has also given rise to a new generation of content creators and influencers.

If you are curious to know what are the fifteen most subscribed YouTube channels, keep reading to find out.

1. MrBeast

• 320 million subscribers
• 822 videos
• +60,000,000,000 views

MrBeast, also known as Jimmy Donaldson, is an American YouTuber famous for his extravagant and philanthropic video stunts.

His content ranges from challenges and experiments to giving away large sums of money to strangers or helping out small businesses in need.

MrBeast’s channel has been growing exponentially in recent years, with his videos reaching millions of views within hours of being uploaded.

From planting 20 million trees to constructing the world’s largest Lego tower, MrBeast has become a household name on YouTube with his larger-than-life personality and charitable deeds.

Lesson learned MrBeast’s success is a result of his unique content ideas and constant innovation. It is essential to stay creative and think outside the box to stand out in a sea of similar channels. AI detector tools will help you create original content. 

2. T-series

• 276 million subscribers
• 21,873 videos
• +269,000,000,000 views

T-series, an Indian music and film production company, is the second most subscribed channel on YouTube.

The channel initially started as a music label in the early 1980s but has now become a media empire with its film studio and multiple subsidiary channels.

T-series’s success on YouTube can be attributed to its diverse content that caters to different demographics, including Bollywood movie trailers, music videos, and devotional songs.

“Music can change the world” is the T-series’ channel slogan, and it has indeed changed the world of YouTube with its massive subscriber count.

Lesson learned T-series shows the power of catering to diverse audiences, through music videos, movie trailers, and interviews. If you want to replicate their success, it is crucial to understand your target audience and create content that resonates with them, focusing on great title ideas.

3. Cocomelon

• 184 million subscribers
• 1,301 videos
• +190,000,000,000 views

Cocomelon, formerly known as ABCkidTV, is a children’s animation YouTube channel that creates educational and entertaining videos for kids.

The channel specializes in producing catchy nursery rhymes with colorful animations that help teach basic concepts such as alphabets, numbers, colors, and more.

Cocomelon’s success can be attributed to its appeal to both parents looking for educational content for their children and children who enjoy the fun and engaging visuals.

Lesson learned   Cocomelon’s growth showcases the importance of understanding your target audience. They concentrate on producing content that not only entertains children but also educates them, which sets them apart from other kids’ channels.

4. SET India

• 178 million subscribers
• 146,266 videos
• +170,000,000,000 views

SET India is a Hindi-language entertainment channel that primarily features Indian TV shows and dramas.

The channel’s content caters to a vast Indian audience, making it one of the most subscribed channels not only in the country but in the whole world.

Along with full episodes of popular TV shows, SET India also creates short clips and behind-the-scenes content for its viewers.

Lesson learned SET India’s popularity highlights the importance of catering to a specific niche audience. By focusing on one language and culture, the channel has built a loyal following among Indian viewers worldwide.

5. Kids Diana Show

• 126 million subscribers
• 1,259 videos
• +106,000,000,000 views

Kids Diana Show is a YouTube channel featuring videos of a little girl named Diana and her family.

The channel’s content primarily revolves around unboxing and reviewing toys, playing with them, and role-playing different scenarios.

Kids Diana Show has become an internet sensation among children worldwide, with its relatable content and cute hosts.

Lesson learned This success shows that authenticity and relatability can go a long way in building a loyal audience. By keeping their videos fun, engaging, and age-appropriate, the channel has gained massive popularity among children and their parents.

6. Vlad and Niki

• 125 million subscribers
• 772 videos
• +96,000,000,000 views

Vlad and Niki is another channel that caters to children’s content.

The channel features two brothers, Vlad and Niki, who create videos of their daily adventures and imaginative playtime.

Their videos often feature popular toy brands and incorporate elements of storytelling, music, and learning.

Lesson learned Vlad and Niki’s success highlights the importance of establishing a brand through consistency in content. By sticking to their theme and incorporating familiar elements for their young audience, they have gained a loyal fan base.

7. Like Nastya

• 121 million subscribers
• 906 videos
• +105,000,000,000 views

Like Nastya is a YouTube channel featuring videos of a young girl named Anastasia and her family.

The channel’s content includes vlogs, storytime videos, challenges, and educational videos that follow the daily life of the family.

With vibrant visuals and relatable content for children, Like Nastya has become one of the most popular channels on YouTube.

Lesson learned This success shows how personalization can help build a strong connection with your audience. By sharing their daily lives and incorporating interactive elements like challenges, the channel has created a loyal following among children worldwide. 

8. PewDiePie

• 111 million subscribers
• 4,793 videos
• +29,000,000,000 views

PewDiePie is one of the most subscribed individual creators on YouTube, known for his gaming commentary and meme-based content.

He often collaborates with other YouTubers and occasionally shares personal vlogs, keeping his content fresh and diverse.

While PewDiePie’s success has faced controversy in the past, there’s no denying his impact in shaping YouTube as a platform for creators and gamers.

Lesson learned PewDiePie’s success showcases how staying true to your passions can lead to success. By consistently creating content that he enjoys and connecting with fellow creators, he has built an immense following on YouTube.

9. Zee Music Company

• 110 million subscribers
• 12,297 videos
• +70,000,000,000 views

Zee Music Company is a music label that features various Indian songs from Bollywood movies and independent artists.

The channel’s content caters to a diverse Indian audience by featuring songs in multiple languages and genres.

With its vast collection of popular music videos and movie trailers, Zee Music Company has become one of the most subscribed channels in India.

Lesson learned This success highlights the power of collaboration and diversity. By featuring a variety of content from different sources and artists, the channel has gained a massive following among music lovers in India and beyond.

10. WWE

• 104 million subscribers
• 79,566 videos
• +88,000,000,000 views

WWE is the channel for World Wrestling Entertainment, featuring highlights and full matches from their various events.

It also includes behind-the-scenes footage, interviews, and other exclusive content for WWE fans.

With a loyal following of wrestling enthusiasts, it has become one of the most subscribed sports channels on YouTube.

Lesson learned This success showcases how creating engaging content can build a strong community of dedicated fans. By providing exclusive access and exciting footage for their audience, WWE has gained a massive following among wrestling fans worldwide. 

11. Goldmines

• 101 million subscribers
• 8,942 videos
• +29,000,000,000 views

Goldmines is a channel that features Hindi-dubbed versions of popular South Indian movies.

The channel’s content caters to the Bollywood-loving audience in India and has become one of the most subscribed channels on YouTube in the country.

With its vast collection of blockbuster films, Goldmines has gained immense popularity among movie buffs.

Lesson learned This success highlights how providing access to exclusive and entertaining content can build a loyal fan base. By catering to the demand for regional cinema with high-quality dubbing, the channel has become a go-to destination for Indian movie lovers. 

12. SonySAB

• 96 million subscribers
• 92,124 videos
• +120,000,000,000 views

SonySAB is a channel that features comedy and drama shows from the Indian television network SAB TV.

The channel’s content caters to a broad audience, including families and children, with its mix of sitcoms, game shows, and animated series.

By providing free access to popular TV shows and creating unique digital content for their YouTube audience, SonySAB has gained a massive following in India.

Lesson learned This success showcases how adapting to changing media consumption habits can expand your reach. By leveraging its existing TV content on YouTube and creating exclusive digital content, SonySAB has established itself as a go-to destination for Indian entertainment online. 

13. BLACKPINK

• 95 million subscribers
• 603 videos
• +37,000,000,000 views

BLACKPINK is a K-pop girl group that has taken the world by storm with its catchy music and stunning visuals.

Their channel features music videos, behind-the-scenes footage, and exclusive content for their dedicated fans, known as BLINKs.

With a massive global following, it has become one of the most subscribed music channels on YouTube.

Lesson learned This success highlights how creating visually appealing and engaging content can lead to worldwide recognition. By providing exclusive access and behind-the-scenes looks at their music videos and performances, BLACKPINK has built a devoted fan base that eagerly awaits each new release. 

14. ChuChuTV

• 94 million subscribers
• 813 videos
• +52,000,000,000 views

ChuChuTV is a channel that creates educational and entertaining content for young children.

Their animated music videos teach kids about various topics such as the alphabet, numbers, and moral values.

With its colorful visuals and catchy songs, ChuChuTV has become one of the most subscribed channels in India.

Lesson learned This success showcases how creating age-appropriate and educational content can build a loyal following among parents and children. By providing engaging and informative content for young audiences, ChuChuTV has become a go-to destination for parents looking for quality entertainment for their kids. 

15. Stokes Twins

• 92 million subscribers
• 324 videos
• +14,000,000,000 views

Stokes Twins is a channel run by twin brothers, Alex and Alan Stokes, featuring pranks, challenges, and vlogs.

Their entertaining content has gained them a massive following on YouTube and other social media platforms.

With their popularity among Gen Z audiences, they have become one of the most subscribed channels in the U.S.

Lesson learned This success showcases how connecting with your audience through relatable and engaging content can lead to online fame. By creating viral pranks and challenges that resonate with young viewers, the Stokes Twins have built a strong following worldwide.

Final words

These top fifteen most subscribed YouTube channels showcase the power of diverse and engaging content in building a massive following on the platform.

From music and entertainment to education and vlogs, there is something for everyone on YouTube.

By creating quality content that resonates with their audiences, these channels have become global sensations, proving that anyone can achieve success on the platform with dedication and creativity.

So if you’re looking to grow your channel or simply find new content to enjoy, don’t forget to check out these top channels for inspiration!

Want to keep a watch on these channels or grow your base? Book a demo to get detailed insights of any public YouTube channel with Keyhole.

Author Bio

Erik Emanuelli has been in the online marketing game since 2010. He contributed to many important online publications and he has been featured on sites like Entrepreneur and GoDaddy. He’s now helping people increase their online visibility by sharing what he has learned during these years.

The post The Top 15 Most Subscribed YouTube Channels appeared first on Keyhole.

Introduced in 2023, they allow you to send messages directly to your audience, but there’s a catch: it’s one-way communication. 

This means you can broadcast your updates, and followers can listen, react, and participate in polls without the flood of replies cluttering your inbox. 

Instead of tossing every update into the wild, you can create a more VIP experience for your community.  

What are broadcast channels on Instagram

With broadcast channels, your biggest fans get first dibs on exclusive content, product drops, or even behind-the-scenes insights straight to their DMs. 

This feature perfectly cuts through the noise and speaks directly to the people who care most.

In short, here’s how businesses and creators can benefit from Instagram broadcast channels:

• Direct reach: Your messages land right in your followers’ inbox, making them feel personal.
• Reactions and polls: While followers can’t reply, they can react with emojis and vote in polls, keeping the interaction alive without overwhelming you.
• Multimedia support: Share more than just text. You can send voice notes, videos, and photos, allowing you to keep things fun and engaging.
• Exclusivity: Followers feel like insiders, getting special updates before anyone else. This builds a stronger, more loyal community.

Read More: 17 Black Friday Marketing Ideas To Boost Sales & Increase Conversions 

Benefits of using Instagram broadcast channels for businesses

1. Builds stronger relationships with your core audience

Broadcast channels allow you to focus your energy on your most loyal followers, creating a space where they feel like insiders. 

For example, you can share insider behind-the-scenes content or upcoming updates that make followers feel valued and appreciated, enhancing long-term loyalty. This deeper connection can foster more trust and encourage customer advocacy​. 

2. Seamless integration with other platforms and campaigns

Businesses can easily integrate broadcast channels with their Instagram marketing campaigns. 

If you’re promoting content across multiple platforms, you can share direct links to blogs, YouTube videos, or other content through the channel. This ensures that your Instagram followers are aware of everything happening across your digital landscape, driving more traffic to your external assets​. 

3. Efficient collaboration opportunities

Broadcast channels aren’t limited to just you. 

You can invite collaborators like popular Instagram influencers, guest speakers, or even partner brands to share content in your channel. This collaborative approach amplifies your message and brings in fresh voices that may resonate with different segments of your audience.

How do broadcast channels work on Instagram

Instagram broadcast channels are essentially your direct line to your most engaged followers but without the chaos of managing a flood of DMs. 

Instead of interacting in a back-and-forth, you get a streamlined way to broadcast content, and your followers can engage through reactions and polls. 

No clutter, just clean, effective communication.

Here’s how they operate:

1. Set up your broadcast channel: If you have a Creator or Business account, you can launch a channel straight from your inbox or story interface. It’s quick to set up and lets you personalize the channel name to suit your brand or message.
2. Notifying your audience: Once the channel is live, Instagram notifies your followers with a direct message invitation. This is key because it places your channel front and centre in their inbox, ensuring high visibility.
3. Broadcasting your content: Now the fun begins! You can share everything from photos, videos, voice messages, and even live links. 
4. Instant feedback through reactions and polls: Followers can’t message back, but their reactions and poll responses help you understand what’s resonating. This immediate feedback is beneficial for testing ideas, like gauging interest in a new product line or getting feedback on your latest campaign.
5. Collaborators and co-broadcasting: You can even invite collaborators to share the channel with you. This is perfect for running co-branded campaigns or influencer collaborations, allowing multiple voices to engage the same audience.

How to create and set up a broadcast channel

Creating a broadcast channel on Instagram is incredibly easy and can be done in just a few steps. 

Here’s what you need to do:

1. Make sure you’re using a Creator account

To access the broadcast channel feature, you need a Professional account, meaning either a Creator or Business account. 

If you’re currently using a personal account, you can switch by going to Settings, choosing “Switch to Professional Account,” and selecting the appropriate category for your needs.

2. Start from your inbox

Once you’re set with the right account type, head to your Direct Messages (DMs). 

From there, Instagram gives you the option to create a new broadcast channel by tapping the pencil icon. Now you’ll get the option to:

• Enter a channel name.
• Choose an audience for your channel.
• Choose when your channel ends.
• Choose to show your channel on your profile.

3. Invite followers 

Once your broadcast channel is set up, Instagram automatically sends an invite to your followers via their inbox, making sure they see it. 

You can also share the channel link in your Instagram Stories or copy it to invite others directly. Instagram will also give you the ability to add a CTA (call to action) for your followers to join your channel through your bio. 

For additional reach, you can share specific messages from the channel to your Stories to give followers a sneak peek before they join.

4. Start sharing engaging content

Once your followers are in, start broadcasting! 

Share a mix of text updates, images, videos, or even voice notes. To increase engagement, use features like polls to collect feedback or reactions to gauge how followers are responding to your content.

If you want to maintain a consistent flow of content for your Instagram broadcast channel, consider using an AI writer to reduce the time you spend creating fresh ideas. 

Just make sure the content you share aligns with your broadcast channel’s motive.

How to find broadcast channels on Instagram

Finding broadcast channels on Instagram is pretty straightforward. Here are the most common ways to find Instagram broadcast channels that are relevant to you:

• Most creators pin their broadcast channel link in their Instagram bio, shown as a “two overlapping speech bubbles” icon—just tap to join. 
• You may also discover popular channels in your Explore tab based on your interests​. 
• You’ll also receive a notification in your DMs when someone you follow creates a new broadcast channel so you can join immediately​. 
• Use the search bar in your messages tab to search for relevant broadcast channels by typing keywords or the creator’s name​. 

How to join a broadcast channel:

• Tap the broadcast channel link in the creator’s Instagram bio.
• Click “Join” to subscribe.
• Follow the profile if prompted to complete access. 

Best practices for using Instagram broadcast channels

1. Deliver exclusive, high-value content

Your broadcast channel should offer followers something they can’t get anywhere else. 

This could be behind-the-scenes insights, sneak peeks of upcoming products, or exclusive updates from your brand. 

For example, creators like Mikaela Shiffrin use their Instagram broadcast channels to share exclusive moments from their careers, making their followers feel like insiders​.  

The Train Don’t Stop offers personal insights into Mikaela’s life as an alpine ski racer. She shares links to her vlogs and updates on her life and career milestones. 

This kind of content is unique because you’re offering something more personal and meaningful to your community that usually isn’t shared. 

2. Engage your audience with polls and questions

Instagram broadcast channels allow for interaction through polls and reactions. 

Use these tools to gather feedback, gauge interest in new ideas, or simply ask fun, engaging questions. 

This helps you learn about your audience while keeping them invested in your updates​. 

For instance, creators can ask their followers to vote on new product ideas, helping you with informal market research.

3. Post consistently but avoid spamming

While consistency is critical, overloading your channel with too many updates can cause people to lose interest or mute notifications. 

Stick to a regular posting schedule that keeps your content top of mind without overwhelming your followers​. 

4. Promote your broadcast channel across other platforms

One of the best social media hacks is cross-promotion across different platforms for higher visibility.  

Don’t rely solely on built-in Instagram features and notifications to grow your broadcast channel. You can always share a link or QR code to your Instagram broadcast channel on other meta platforms, such as Facebook and Whatsapp groups. 

5. Keep it personal and authentic

Broadcast channels thrive on a sense of intimacy. 

Your followers want to feel like they’re getting direct, personalized content. Authenticity is key whether you’re sharing a candid voice message or exclusive news. Ensure your content’s tone is conversational, making followers feel like insiders.

6. Track performance and tweak your content strategy

Regularly evaluate the engagement metrics of your broadcast channel. 

Track the number of people joining, how they interact with polls and reactions, and which types of content perform best using various marketing analytics tools. 

Use this data to fine-tune your content strategy and meet your audience’s expectations.

With Keyhole’s real-time social media analytics, you can track key metrics like audience growth, engagement through reactions and polls, and overall content performance​ for Instagram. 

Keyhole also offers sentiment analysis, allowing you to gauge how your followers feel about your posts, which can be incredibly valuable for refining your tone and content style. 

On top of that, it provides competitor insights, so you can see how others in your industry are leveraging similar strategies and adjust yours accordingly. 

Ideas for an Instagram broadcast channel + examples we love

To truly make your Instagram broadcast channel stand out, you’ll need to go beyond the basics of product previews or event updates. 

Here are some unique and engaging ideas, along with examples from real creators and businesses that use broadcast channels effectively:

1. Behind-the-scenes production insights

Give your followers an exclusive look at how your business operates. 

Sharing behind-the-scenes content can humanize your brand, whether it’s a sneak peek into your design process, how your team collaborates, or even the funny moments during production. 

For example, we love how Tommy Hilfiger uses their broadcast channel, Tommy’s Place, to offer followers a glimpse into what goes into the making of their runway shows​. 

2. Invite followers to a ‘day-in-the-life’ experience

Bring followers into a more personal experience by offering “day-in-the-life” content. 

For influencers, this could mean sharing how they structure their day, while for businesses, it could showcase a key team member, like a designer or CEO, going about their day. 

This approach builds a deeper connection and provides engaging content that feels personal. 

For example, Instagram influencers like Hang Nguyen engage their followers with little anecdotes about their day and what’s happening in their lives. 

3. Create a subscriber-only VIP channel

If you offer paid subscriptions or have premium products, consider launching a VIP broadcast channel exclusively for those who subscribe. 

This could include early access to premium content, behind-the-scenes videos, or special discounts. 

Instagram Subscriptions is a feature that allows creators to share content specifically for their paying followers, offering more exclusive and in-depth insights into their personal or professional lives​. 

Subscribing to a creator gives you access to subscriber-only content, including exclusive:

4. Share user-generated content (UGC) and collaborations

• Stories
• Lives
• Reels
• Posts
• Subscriber-only social channels
• Subscriber-only broadcast channels

Leverage your audience by sharing their content on your channel. 

Whether it’s fan art, product reviews, or testimonials, dedicating a day each week to highlight user-generated content can increase engagement. 

You can also bring in influencers or other brands to co-manage a broadcast channel, adding more voices and content diversity. 

Nike effectively uses their BTS broadcast channel to share customer stories and UGC to build community​. 

For an added boost, change Instagram location to match the content’s origin, helping local users discover and engage with your posts.

5. Interactive storytelling

Use your broadcast channel to take your followers on an interactive journey through storytelling.

For instance, brands in travel, lifestyle, or entertainment could tell a multi-part story over a week, adding polls or quizzes to make it engaging. 

Imagine using polls to let your followers decide the next step of the story! This could be an excellent way for brands to test content ideas while keeping the audience hooked​. 

6. Build hype for upcoming events

Planning an exclusive event or launch? 

Use your broadcast channel to create buzz by giving early access to ticket sales or product releases. You can even offer exclusive discounts to those on your broadcast channel. 

For example, many designers and beauty brands offer their channel members a head start on upcoming product drops, boosting both engagement and conversions​. 

7. Curate resources or guides

If your business shares many useful resources, such as tutorials, blog posts, or downloadable guides, use your broadcast channel to curate this content. 

Followers will appreciate having everything in one place. You can share tips, guides, and external links directly, helping your audience find everything they need without leaving Instagram​. 

These resources and guides work great for individual creators who want to share recipes, travel guides, or academic material.

How Keyhole can enhance your Instagram strategy

As you build your Instagram broadcast channel, success hinges on understanding what truly resonates with your audience.

And no guesswork. We mean data. 

With Keyhole, you can see which content grabs attention, track how your followers engage, and even monitor your competitors’ strategies—all in one place. 

You get the full picture of your Instagram performance, allowing you to make smarter decisions that drive real engagement.

By analyzing audience behavior and competitor trends, Keyhole ensures you’re not just broadcasting but truly connecting. 

Ready to elevate your Instagram strategy?

Author Bio

Pragati Gupta is a Content Marketer @Socialsonic, specializing in AI, SEO, and strategic B2B writing. Leveraging the power of Generative AI, she produces high-impact content that drives superior ROI.

The post How To Use Instagram Broadcast Channels In 2024 appeared first on Keyhole.

For many organizations, Christmas is their biggest season. Whether selling holiday-related items or just products that will be gifted, it can boost revenue with around $967 billion in sales for US retailers.

Black Friday happens just after Thanksgiving and represents the start of the holiday shopping season. What Black Friday marketing ideas can help your business get a slice of a very lucrative pie? 

What is Black Friday? 

Image sourced from Wisepops

Black Friday always falls on the Friday after Thanksgiving (which itself is always the fourth Thursday in November. Ironically, the phrase has negative roots and comes from the idea of workers calling in sick the day after Thanksgiving to extend their holiday weekend. But it has now grown into being one of the most important retail events on the calendar. 

There are other unofficial holidays that see intense marketing by businesses. Cyber Monday (the Monday after Thanksgiving) focuses on e-commerce businesses while Small Business Saturday is self-explanatory.

Read More: Mastering Community Management on Social Media: Principles, Strategies, and ROI

17 Black Friday marketing ideas

Image sourced from Statistica

The first thing to note is that any type of retail business can have a marketing strategy based on Black Friday. It doesn’t matter whether you’re in the B2B or B2C sectors, good marketing can improve your sales and conversion metrics. What you decide to include in any Black Friday promotions may vary, and the reasons may be different too. If you have stock that isn’t selling or stock you over-ordered, Black Friday can be the ideal opportunity to shift it.

So, the question is, what can you do differently (or better) when it comes to Black Friday marketing ideas that might make you stand out from the pack? It can also be helpful to use commercial web analytics tools so that you see any patterns and identify how to do things better next year. 

1. Gift cards

Since it is the giving season, gift cards can be an ideal marketing tactic. It may not be moving products now, but still represents a sale and incoming revenue. Gift cards are great as they allow the recipient to choose a product or service they want. 

They’re also extremely versatile and can work for nearly any product, from physical products to subscription services to experiences. 

Screenshot taken from Airbnb.com

2. Free shipping 

As many as 48% of customers abandon carts because of shipping costs or other fees. The trick here is to offer conditional free shipping. Like in the Barnes & Noble example below, they set a $40 threshold spend and let customers know how much more they need to spend for free shipping. Potential customers will often look at adding extra items if their current cart value is below that threshold. 

Screenshot taken from barnesandnoble.com

3. Conditional discounts 

As with conditional free shipping, you could also introduce conditional discounts. One difference here is that you can look at offering tiered discounts. 

When a customer hits your first threshold, they get a set discount, say 10%. If they increase the value of their order, the value of the discount increases too. This can be a great way of persuading customers to spend more and can improve your AOV (average order value).

Screenshot taken from costway.com

4. Timed deals

One of the best tools in a marketer’s arsenal is FOMO (fear of missing out). On Black Friday, you can use this in the form of hourly or daily deals. These deals will start at a set time and will only last for a set period. This can motivate consumers (through FOMO) to make a purchasing decision quickly. If you offer multiple deals, then customers will constantly check your site for discounts. 

Screenshot taken from store.google.com

5. Wheel of fortune

A discount spin wheel can be both effective and fun. You can integrate it into your app or website so that visitors can spin the wheel and get a discount (or even a free gift). You will find that many customers will use their discounts almost immediately, especially if you permit it to be combined with other Black Friday discounts such as free shipping. 

Screenshot taken from clipp.com

6. Upselling and cross-selling 

You look to upsell and cross-sell throughout the year and they may produce good results. Doing it during your Black Friday sales can lead to even better results and higher AOVs. The trick here is to identify what products go well together or what products are a step up from others. For example, you are offering product B at $50. The next level up is normally $85 but during Black Friday, you could discount that item to $65 which may make the customer consider the extra. 

Screenshot taken from shein.com

7. New products

Product launches can be a good Black Friday idea. It may be a product (or package of products) geared towards Christmas or it may be a year-round product or service. By adding discounts or offers such as free shipping, you can boost awareness and sales of your item. For example, if you have a new SaaS product and want to launch it on Black Friday or if you’ve upgraded your service, Black Friday can be a great time to announce your newest offering! 

Screenshot taken from BudgetAir.co.uk

8. Referrals

Referrals are another year-round marketing tactic that can be employed on Black Friday. You could offer added incentives to reward customer loyalty and those loyal customers who refer friends or family during this period. As it comes with low CAC (customer acquisition costs), it can be an effective way of boosting sales and improving your profit margins. 

Screenshot taken from verizon.com

9. Loyalty programs 

You already know the benefits of healthy customer retention rates and may offer a wide range of incentives to reward those customers for their loyalty. Consider exclusive offers for any Black Friday purchases or even use the opportunity to offload low-value overstock by giving the items as free gifts to members of your loyalty program. You could also offer early access to deals. 

Screenshot taken from sonos.com

10. Countdowns 

Anticipation can be a great motivator and can also use that FOMO tactic as well as creating a sense of urgency. Your countdowns could be to a limited-time deal commencing or they could be for how long the discount has left.

You can have the countdown timer on your website or app or even send it to your email subscribers (if the latter, don’t overdo it with multiple emails). By using social media scheduling tools, you can have different countdowns posted when the time is right. 

Screenshot taken from Daisydisk.com

11. Emails 

Email marketing is one of the common tactics used for demand generation in marketing. Beyond its role in generating demand, your email list can also be a powerful tool for Black Friday tactics, such as offering discounts, pre-sale access, or subscriber-only deals. Additionally, the sales period presents an opportunity to grow your subscriber base.

Screenshot taken from wildfang.com

12. Affiliates

You may already be running affiliate programs and Black Friday represents an opportunity to strengthen affiliate relationships as well as generate extra sales and revenue for you both. You may decide to offer special discounts or extra incentives for your affiliates so that they put in extra effort.  

Screenshot taken from Amazon.com

13. Build anticipation 

In the run-up to Black Friday, you can build anticipation as well as FOMO by posting marketing teasers on Facebook and other platforms. You could focus on your more limited – either by stock or time – offers so that customers will look to purchase as soon as any offer starts. You could also combine teasers with your countdowns. The customer first sees that there will be a discount on an item, and then they see how long it is till that offer begins. 

Screenshot taken from Macys.com

14. BOGOF (buy one, get one free)

This tactic may not work for every product or service but it can still produce results. For example, it may not be effective for a SaaS communications solution (unless the buyer has multiple sites) but it could work on something like bedding or cosmetics. From the retailer’s perspective, it can be a great tactic for reducing stock numbers and reducing your warehousing costs. 

Screenshot taken from Shein.com

15. Not all discounts are created equal 

One thing to consider is that you don’t need to offer the same discounts to everyone. Just as you apply segmentation to other marketing tactics, you can do the same here. For example, you might decide to offer a 25% discount to new customers but a 15% discount and free shipping to repeat ones. 

Screenshot taken from katespade.com

16. Free gifts 

This can be another way of offloading overstock or slow-selling items. As with some other tactics, you should make this conditional, usually based on a minimum purchase value. Be sure to highlight the normal price of the free item so that your customers perceive the value of the total package they will buy.  

Screenshot taken from spacenk.com

17. Cart abandonment 

Cart abandonment can cost as much as $18 billion per year. The rates can also vary by sector but it’s still an issue that online retailers face throughout the year. You can highlight any special Black Friday discounts customers may have missed with exit intent popups as they’re about to walk away. You could even have last-gasp discounts that only apply when cart abandonment is about to happen.

Image sourced from voucherify.com

Bonus

Use keyhole’s social listening tool to help you plan and track Black Friday campaigns. Social listening will provide you with the insights you need to plan the perfect discounts, deals and marketing campaigns for your customers. 

Then, once you’re all set up, you can also track the success of your Black Friday campaign by analyzing the sentiment behind your mentions. This means you can adjust your campaign and keep improving results!

The takeaway

Marketing campaigns based around Black Friday should look at achieving as much reach as possible. As well as your website and app, look at social media marketing to spread awareness of your discounts. When people see exclusive deals or special deals, there’s a good chance they will share your social media posts with a wider audience. In turn, that can boost your online sales figures.

An email marketing campaign can be good to build awareness and anticipation but all your marketing efforts should have the goal of increasing sales and revenue. Your promotion ideas can range from gift guides to free shipping but should reflect your business and your customers. 

The post 17 Black Friday Marketing Ideas To Boost Sales & Increase Conversions appeared first on Keyhole.

Now, while it can be argued that video content can be used on your website and across all social media platforms, there’s still one that’s well-known for its video distribution capabilities: YouTube. 

If you’re considering taking the plunge and creating a YouTube channel for your business, this guide can help. 

Here, we’ll uncover how to create a YouTube channel from start to finish (as well as how to develop a publish-ready layout and create consistent branding to ensure it gets maximum reach and engagement). 

Let’s dig in, shall we?

How good branding amplifies your YouTube channel 

What’s the one thing most YouTubers change (or establish) when they become successful and influential?

Their branding, of course. 

For example, here’s what famous content creator, Mr. Beast’s YouTube channel used to look like back in the day:

Screenshot provided by author

Compared to this, here’s what his YouTube channel looks like today: 

Screenshot provided by author

The difference is obvious — the current videos are branded, have Mr. Beast’s face in the thumbnail, use high-quality visuals, and adhere to an almost consistent character limit in the title. 

Effective branding is crucial for any YouTube channel — after all, how will you establish a strong identity, foster audience loyalty, and differentiate yourself in a crowded marketplace?

To be on top of your branding efforts, here’s all that you can do: 

• Leverage social analytics (this will help you keep track of viewer retention, conversion rates, user sentiments, etc.). 
• Have a memorable channel name (or video titles)
• Develop engaging custom thumbnails 
• Create consistent visuals 

[Side Note: You can leverage Keyhole’s social media analytics feature to find how your YouTube videos perform and get recommendations on how to improve your videos.]

Image Source

Read More: Have You Seen These 10-Most Viewed YouTube Videos?

Creating a branded YouTube channel 

Before we discuss how to effectively brand YouTube channels, let’s first explain how to create one. 

Step 1: Sign into YouTube with your Google account

For the first step, go to YouTube.com and click “Sign In” — this option will be visible in the top right corner of your dashboard.

From here on, you’ll be asked to sign in through your Google account. If you don’t have a Google account, click on “Create a new account.”

Step 2: Go to YouTube settings

Next, go to your account (again, at the top-right corner of your dashboard) and click on YouTube settings. 

Step 3: Create your channel 

You can create a new channel or add and manage new channels to your account. 

Screenshot provided by author

Alternatively, on some devices, you’ll have the option to create a new channel directly from the dashboard — no need to go into settings. 

Screenshot provided by author

Branding your YouTube channel: A step-by-step guide 

Now, let’s dig into the meatier bits and find how to leverage different YouTube features to effectively brand your channel and make it stand out from the crowd. 

Professional profile picture 

Your channel profile picture is the window to your YouTube channel, so it’s the first thing that has to be branded. In most instances, folks opt to use the most recognizable qualities/elements of their brand. 

For example, some brands like Netflix have their logo in their profile picture (since they’re known for the iconic “N”). In contrast, other brands like Huda Beauty choose to use the face of their founder, Huda Kattan, as she’s the most recognizable aspect of the brand. 

Image Source

You’ll have the option to add a profile picture to your YouTube channel as soon as you create it (you can later change this by going to your channel settings). 

Screenshot provided by author

If you don’t have a branded profile photo, you can keep your profile picture blank or use the illustrations from YouTube’s collection. 

Optimized channel description 

An optimized channel description will help search engines and prospects find you on different channels. It also bolsters your professional image. 

Experts suggest the following tips/tricks to make your description stand out: 

• Adding links to important resources (i.e., your website or branded social channels)
• Removing any “fluff” from the description
• Using relevant keywords in the description
• Highlighting your value proposition
• Creating a strong opening line
• Adding an actionable CTA
• Leveraging social proof

On that note, here are a couple of other things you can do, too: 

• Mention your updated schedule so your audience doesn’t have to make any guesstimates. 
• A/B testing your description to see which one stands out the most. 
• Directly referencing who your target audience is. 

For reference, here’s an example of a channel describing who their target audience is (eCommerce content teams) and how they can help them (by bulk generating product descriptions). 

Screenshot provided by author

Customized channel layout 

Once you set up your account, now’s the time to create a content calendar and think about how you plan to format and present your videos. 

For example, some YouTube channels prefer to customize their layouts based on playlists, recent uploads, popular content, or personalized “for you” recommendations. 

Sticking to a consistent layout allows your viewers to navigate your videos easily (which also increases engagement!). 

You can also customize your channel layout by adding YouTube shorts, creating a channel banner, adding related channels you’d like your audience to follow, developing a community page, etc. 

Screenshot provided by author

Consistent, branded video thumbnails 

Truth be told: Your thumbnails are the “hook” to your videos, and while we don’t recommend adding any clickbaity thumbnails to your YouTube channel, we’d recommend branding your thumbnails with your brand colors (and also adding your unique value prop or reason to watch the video). 

For example, consider these videos by Fellow. They use consistent color palettes and typography in almost all their videos and even include hook-worthy video descriptions that tell the reader exactly how these videos can be beneficial to them. 

Screenshot provided by author

[Side Note: They even use the same expert for all their videos, so there’s an inherent brand familiarity and instant recognition.]

Branded playlists 

Next up, once you’ve created a good number of videos for your YouTube channel, an industry best practice is to categorize each video into a playlist, and create branded playlists for your entire YouTube channel. 

For reference, an excellent example here is the Variety YouTube channel that not only creates branded thumbnails, but also has branded playlists for almost every new segment they do. 

Screenshot provided by author

Consistent layout of playlists like these helps with the following: 

• Increased user engagement 
• Focused audience targeting 
• New content discovery 
• Visibility through SEO
• Improved watch time

Engaging and informational content 

Last but not least, one of the only ways to be successful on YouTube is to actually create the kind of content people want to engage with. 

Even if you go to all the lengths of developing consistent branding throughout your YouTube channel, but your content misses the mark, chances are, you’re not going to have the engagement metrics you need. 

For this, we’d recommend having a conversation with your customers (or your customer-facing teams) to find out what kind of content they’d like to see. 

Utilizing web data to uncover trends and relevant influencers in your industry is the best strategy to focus your marketing and content creation efforts. Data collection tools can scrape social profiles from platforms like YouTube, TikTok, and Instagram. 

This allows businesses to identify key influencers in their niche, track performance metrics, and integrate that data into larger influencer marketing campaigns. Ultimately, by leveraging data collection tools, creators and companies alike can stay agile, adapt to market trends, and make data-driven decisions that optimize their YouTube strategies.

[Side Note: You can also use social analytical tools like Keyhole to help you understand audience sentiments.]

For reference, here is a stellar examples of a brand that spoke to their audience and understood what kind of content they liked engaging with: 

Tailor Brands: Informational content 

Tailor Brands, a business-building platform, quickly realized that its audience was missing the necessary resources required to establish and grow a business from scratch. 

Finding that gap in the market, it decided to create videos that helped its audience with important questions like “What is an LLC,” “How to build a business website,” “How to make your first sale,” “How to start an LLC in North Carolina,” etc. 

For reference, here’s what their videos look like live. (Kudos to them for consistent branded thumbnails, too!)

Screenshot provided by author

Make YouTube your brand’s next platform for success

Assuming you’ve invested some time, money, and effort in creating and branding your YouTube channel, you might want to take your YouTube channel to the next level and monetize from the content you produce. 

Well, one way to do this is to be systematic with your approach and understand how your videos perform, which are your most popular videos, and why. For this, you’ll need a YouTube analytics tool that allows you to track engagement, audience sentiments, conversion rates, etc. 

And Keyhole can become that tool for you — not only can we help with YouTube analytics, but we can help with analytics of all platforms, and also assist with social listening and historical insights.

Author Bio

Mike Bandar is an award-winning UK-based entrepreneur. A Founding Partner of Turn Partners, the startup studio focused on the acquisition, turnaround or creation of digital businesses. Through Turn Partners, Mike co-founded Hopper HQ, the Instagram planning and scheduling tool, working with thousands of influencers, brands, and agencies around the world.

The post How To Create A YouTube Channel: Step-by-Step Instructions, Branding & Layout Tips appeared first on Keyhole.

Few would disagree if we said that the word “video” has become almost synonymous with YouTube.

Also, making videos can be expensive, which is why it is imperative to track the performance of your video marketing campaigns on this platform.

Fortunately, YouTube Analytics can help you get the job done.

But do you really need to track every single metric to achieve your goals? Even those that provide minimal insights? Of course not!

In this post, we’ll tell you about the key YouTube Analytics metrics that make an actual difference.

But before that, let’s find out why YouTube Analytics matters.

Why track YouTube analytics metrics?

Here’s a simple fact about YouTube Analytics: when used correctly, you can monitor your video content performance and accomplish many goals. What goals are we talking about? Here’s the list:

1. Reach targeted viewers

We live in the age of influencers and virtually every good influential marketer has a thriving audience base on YouTube. Many companies collaborate with these YouTubers to produce great content and bring more eyes to their offerings.

But how do you find the right users to join forces with? Enter YouTube Analytics. With the help of YouTube Analytics, you’ll be able to identify users with a wide subscriber base that will potentially engage with your channel as well.

2. Create better content

If you’re looking to attract more and more viewers, you’ll need to create exciting and engaging content. This is the only way to ensure they stick around until the video ends. 

YouTube Analytics will help you identify which of your videos are the most engaging. You can then create more videos along those lines or even repurpose some of your existing videos into new content (like blog posts) for your upcoming marketing campaigns.

3. Know your audience

Video content that resonates with your audience is bound to get more engagement and shares, thereby bringing you more subscribers. You don’t need to mine your audience’s personal details to make this work. 

For instance, you don’t need to know what perfume Mr. ABC wears, or if they know how to make an invoice, or how much property they own. Instead, stick to your demographic findings. 

If you’re new to YouTube marketing, you can leverage YouTube Analytics to learn more about your audience through the data it gathers. This includes their age, location, gender, preferred devices, and more.

4. Familiarize your audience

Apart from selling your brand, your video content should be informative enough to educate and engage your viewers. YouTube Analytics will help you monitor this engagement in real-time. You’ll also be able to try different topic ideas and stories that your audience will relate to.

Read More: Top 5 YouTube Monitoring Tools You Can’t Miss In 2024

YouTube analytics reports key metrics you should know about

With all those benefits, we bet you can’t wait to use YouTube Analytics. But how do you get there?

• Click your profile photo at the upper-right corner of your screen.
• Then, click YouTube Studio. Here, you will see a menu on the left side of the screen.
• Use this menu to access the Dashboard, Content, Playlists, and of course, Analytics. Simply click on Analytics and you’ll be routed to that page.

The great thing about YouTube Analytics is that you can access a whole range of metrics that track the different parameters of your channel’s performance. Here are a few you definitely want to try.

1. Subscriber growth

Your subscribers are the ones who have chosen to be a part of your channel. They’re the ones you do everything for. They’re also important because YouTube sends them notifications as soon as you release a new video or feature them on their homepage. This way, your content gets more views.

You’ll want to check out YouTube’s Subscribers Report to know which videos, locations, and time periods have been gaining and losing subscribers. This information will help you identify the topics that resonate the most with them and where you can find new ones. All you need to do is go to Analytics, click on Audience, and then on Subscribers. All the data you need will be at your fingertips!

It makes sense to prioritize your subscribers’ needs and create the kind of videos they want to watch. Also, never forget that more subscribers mean more watch time (and possibly higher search rankings) for your videos. This brings us to our next point…

2. Watch time

As the name suggests, Watch Time refers to the total amount of time people are spending viewing your videos. This metric will allow you to track your channel’s growth, from the very first video to the most recent one, and even check whether or not the trajectory has been steady.

Tracking this parameter is super important as channels with higher watch rates get featured in YouTube’s search results and recommendations. That’s just how YouTube’s algorithm works­­: it presumes that videos with high watch times are more engaging than others.

You can see the total amount of watch time your videos have earned through the Watch Time report in YouTube Analytics. On the Google Analytics page, click on Overview and then on Watch Time. It’s that simple!

Tip: You can also bundle your content according to the length and theme to understand what your viewers prefer to watch.

3.  Average view duration

Of course, a YouTube video is only as successful as the number of views it gets. But have you ever wondered what makes a “view?” YouTube has this sorted: if your video gets more than 30 seconds of watch time, it is considered a view. So, you must strive for an average view duration of 30 seconds or more.

This point has a direct connection with the above point. The average view duration is the time that people spend watching your videos. While a high watch time is a sign that your content is on-point enough for users to spend time on it, a high bounce rate means that your content isn’t quite cutting it.

Calculating the average view duration boils down to dividing the total watch time by the total number of views. You can check the average view duration for your channel as a whole as well as for individual videos. 

For channel-level results, go to Analytics and then Engagement. The result will be displayed in the top left corner. For individual videos, look up the video in the search bar and repeat the same pattern. You’ll see the result on the top left side.

A high average view duration is rewarded with more people watching it till the end (or at least a significant part of it). This, in turn, creates more recommendations for your channel and better rankings on YouTube search results.

A low average view duration indicates less engagement. It could also signify that your content isn’t very engaging or your video introductions are too long. 

Check if your video introductions are overly long or if your script reveals everything at the start without building any suspense. Tweaking your videos based on your findings can help improve your average view duration. 

4.  Unique viewers

While the above two metrics tell you how long your viewers are watching your videos, the Unique Viewers metric reveals the size of your audience.

So, who is a “unique viewer” according to YouTube? One user is considered one unique viewer, no matter how many times they watch your video or the devices they use. For instance, if a user watches a video on their desktop and then on their smartphone for a second time, YouTube will count it as a single unique view.

This makes this metric a reliable parameter for knowing the actual amount of traffic your content is generating. However, it’s crucial to understand the relationship between number of views and number of subscribers. Receiving 10,000 unique views is commendable, but not if you have 100,000 subscribers. It will only show that your remaining 90,000 subscribers do not find the video appealing.

Want to know your count? Once again, go to the Analytics tab in YouTube Studio and click on Audience. Then go to Unique Viewers to know how many of these you’ve amassed.    

5. Impressions click-through rate

The Impressions click-through rate tells you how many people have clicked on your video thumbnail while scrolling through the YouTube homepage, the recommended videos, or the trending section.

A high click-through rate is a positive sign and can mean that your audience finds the topic relevant to their interest, the video thumbnail is exciting, and the video’s title is catchy.  

Usually, the impression click-through rate witnesses a surge right after a new video is published as subscribers either receive a push notification about it or see the thumbnail at the top of their homepage. Both of these factors help improve the click-through rate. But once your content is past that stage, the rate will likely decline and then stabilize.

You can view the impressions click-through rate for your content by heading over to the Analytics tab and clicking on Reach. Then click on Impressions click-through rate to get your answers.

Sometimes, a high impressions click-through rate may be deceptive as it may come with a high bounce rate as well. This means that your viewers feel your video thumbnail or title is misleading. As a result, your audience might stop trusting your channel. A high click-through rate with a high number of video dislikes doesn’t bode well either.

A low impressions click-through rate with high engagement, on the other hand, means your channel has few, but loyal subscribers. This could be so because they find your content valuable. Although, you might want to work on your thumbnail and title for better search rankings. Adding relevant keywords to the content description or title tags to your videos can help.

6.  Traffic sources

Want to boost the views for your videos? Take it beyond your YouTube channel and share it on your social media and website. You can then view the Traffic Sources metric to find out how your viewers find your content in the crowded digital world.  

The most common traffic sources include YouTube searches, YouTube suggestions, your channel page, and other external sources. YouTube Analytics can help you make sense of your traffic in terms of watch time, views, average view duration, and impression click-through rate.

This works out great because you not only get to know how viewers land on your content, but also how effective these sources are when it comes to getting views. Accordingly, you can work on a suitable promotional strategy for your videos.

In the Analytics tab, go to Audience, and then Subscribers. Click on See More and then on Traffic Sources to get your information.

If you find a lot of your traffic comes from external sources, know that promoting your content outside YouTube is working. Similarly, if you discover that YouTube search is bringing in negligible traffic, try modifying your thumbnails or titles to make them more appealing.

Read More: 10 Steps To Get Started With YouTube Creator Studio

Wrapping up

YouTube Analytics is a boon for both content creators and businesses trying to measure the performance of their video content.

It’s a helpful tool that empowers users by providing them with valuable insights and enabling them to make data-driven decisions. If you’re looking to maximize your success with videos, make sure you leverage YouTube Analytics without further ado.

Keyhole is your trusted partner when you want to understand how your YouTube video content is performing and how you can increase engagement on your channel. Feel free to reach out to us for more information.

The post Top 6 YouTube Analytics Reports: Essential Metrics For Growth appeared first on Keyhole.

Even before “viral” was a thing, YouTube was already changing how we enjoy digital content. If you spend long enough time on the internet, you’ve probably seen classics like “Charlie Bit My Finger,” “Numa Numa,” “Crazy Frog,” “Gangnam Style,” or the infamous “Never Gonna Give You Up” music video.

As YouTube becomes our new television and daily go-to for video exploration, viewership has skyrocketed. More and more people worldwide are tuning in to watch, share, and create content. Hitting 1 Million views used to be a big deal for content creators, but now it’s just the start for many viral sensations.

But now we’re going to list the most-viewed YouTube videos– the ones that have racked up billions of views, and maybe some of them even left an indelible mark on internet culture.

TL;DR: Here’s a quick list.

Source: Statista. Most popular YouTube videos based on total global views as of January 2024 (in billions)

10 Most-Viewed YouTube Videos in 2024

From kid channels to music videos of extremely popular songs, here are the 10 most-viewed YouTube videos that have captivated audiences around the world. 

#10. Learning Colors – Colorful eggs on a farm by Miroshka TV

Starting with kids’ and toddlers’ videos, Colorful Eggs on a Farm has more than 5.1 billion views 6 years after it was uploaded. These types of videos are parents’ go-to for keeping their children entertained while learning something new.

In this video, the visuals are bright and engaging, with each egg bringing its own splash of color to the farmyard. Plus, the friendly farm animals add an extra layer of charm, making it feel like a visit to a magical petting zoo. And let’s be honest, there’s something irresistibly charming about a chorus of colorful eggs clucking and clambering around.

#9. Mark Ronson – Uptown Funk (Official Video) ft. Bruno Mars

You’ve heard this song at least once in your life. Released back in 2014, the video has earned over 5.2 billion videos– and even after a decade, it sits at #42 global top music videos on YouTube. At this point, we can agree that it’s not just a song but a phenomenon that defines an era.

The video, directed by Bruno Mars and Cameron Duddy, is a homage to the funk and soul influences of the late 20th century. It’s packed with high-energy dance moves, flashy outfits, and a sense of fun that’s simply irresistible, thanks to its brilliant video editing too.

The success of “Uptown Funk” can be attributed not just to its catchy melody and dynamic video but also to its widespread appeal. It’s been a staple at parties, weddings, and sporting events, becoming an anthem for celebration and good times.

#8. Phonics Songs with Two Words by ChuChuTV

Another video for kids. This 3D animated sing-along video has 5.8 after it was uploaded back in 2014. A staple for early childhood education, this phonics song helps kids and toddlers build their vocabulary and language skills through catchy melodies and visuals.

The repetitive nature of the song helps reinforce learning, making it easier for children to remember the letters and associated words. The rhythm and melody are designed to stick in the mind, turning phonics practice into a joyful sing-along session. That’s why it makes sense that parents are most likely to play this learning companion over and over again.

#7. Wheels on The Bus by Cocomelon

There might be hundreds of videos of this classic nursery rhyme. However, the one that Cocomelon created gained the most views. Now, the videos have been viewed more than 6.1 billion times since they were uploaded to the platform in 2018.

What makes Cocomelon’s version of “Wheels on the Bus” particularly special is its ability to combine education with entertainment seamlessly. While kids are attracted by the fun visuals and catchy tunes, they’re also learning important concepts like rhythm, language, and motor skills. 

The repetitive nature of the song helps reinforce memory and comprehension, making it easier for young children to learn and remember the words and actions.

#6. Wiz Khalifa – See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack

Most of the time, a song gets popular because it’s a soundtrack of a well-known movie. But, the popularity of the song See You Again makes the well-known movie even more popular. Featuring in Fast and Furious 7 in 2025, this soundtrack has gained over 6.1 billion views and is still on the #26 global top music videos.

The touching lyrics, soulful melody, and heartfelt performances by Wiz Khalifa and Charlie Puth struck a chord with millions around the world. The song also beautifully encapsulates themes of friendship, loss, and hope, making it a poignant backdrop for the film’s tribute to Paul Walker.

#5. Ed Sheeran – Shape of You (Official Music Video)

Another well-known song by a well-known artist, “Shape of You” by Ed Sheeran, has captivated audiences since its release in 2017. The music video has garnered 6.2 billion views. It has not only topped charts worldwide but also cemented its place as one of the most iconic music videos of the decade.

Back in 2019, “Shape of You” was crowned the number-one song on Billboard’s Mainstream Top 40 chart for the entire 2010s decade. It was also up for British Single of the Year and British Video of the Year at the 2018 Brit Awards. Plus, it snagged the Grammy for Best Pop Solo Performance at the 60th Annual Grammy Awards.

#4. Bath Song by Cocomelon

This other video by Cocomelon gained 6.7 billion views after it was uploaded in 2018. Both the visual and song teach kids important lessons about personal hygiene in a format that is accessible and enjoyable.

By familiarizing kids with familiar bath time activities, such as washing hands, scrubbing with a sponge, and drying off with a towel, the video helps parents to develop healthy habits for their kids.

#3. Johny Johny Yes Papa by LooLoo Kids

The animated videos for kids are still dominating. One prime example is “Johny Johny Yes Papa” by LooLoo Kids, which has secured its spot in #3 most-viewed YouTube videos as of January 2024. This catchy nursery rhyme has captured the hearts of children worldwide with its colorful animations and simple lyrics that make learning fun.

#2. Luis Fonsi – Despacito ft. Daddy Yankee

In 2017, everyone seems like they hear this song at least once a day. You couldn’t avoid the song even if you tried. It has been everywhere that summer, playing in cities and suburbs, at house parties and barbecues, at wedding receptions and department stores. 

The music video now has 8.4 billion views. The original song and its music video were released in January 2017, and the music video became the most-watched YouTube video of all time– until 2020.

#1. Baby Shark Dance by Pinkfong

You don’t have to be a parent or a kid to remember how that catchy kids’ tune wormed its way onto everyone’s screens back in 2016. The video has amassed a whopping 14.6 billion views, and in November 2020, it surpassed the long-standing record held by “Despacito” to become the most-viewed YouTube video of all time.

Korean children’s entertainment brand Pinkfong dropped this catchy tune– along with kid actors and simple motion graphics, courtesy of the Seoul-based company SmartStudy.

Since then, it’s been everywhere. The hottest K-Pop acts have sung it, Ellen DeGeneres has featured it, and even stars like Josh Groban, Sophie Turner, and James Corden have given it their own spin on The Late Late Show.

What makes those YouTube videos viral?

Every video has its own story, but some just seem to skyrocket to fame. What makes them go viral? Well, it’s often a mix of things.

First off, those videos that make you feel something tend to get shared more. Plus, if it’s something you can easily send to your friends or post on social media, it’s more likely to spread like wildfire.

Timing is also key. If a video taps into what’s happening right now or hits on popular YouTube trends, it’s more likely to catch on. These YouTube marketing strategies also help.And let’s not forget about community. When people feel connected to a video and its creators, they’re more likely to spread the word and keep the momentum going.

The FOMO kicks in, and everyone wants to be a part of the conversation, sharing their thoughts, reactions, and excitement with friends and followers. Even the right chatbot technology stack can boost engagement by providing real-time interaction and driving more traffic to the video.

Bonus: Keyhole YouTube Analytics Tracking Feature

If you’re serious about growing your YouTube channel, Keyhole makes it a lot easier. This powerful tool lets you dive deep into your YouTube analytics so that you can track everything from video views to audience demographics. 

Keyhole’s YouTube Analytics Tracking feature isn’t just about the numbers. It’s about understanding the “why” behind them. Want to know why one video is blowing up while another struggles to gain traction? Keyhole breaks down the data, so you can tweak your content strategy for maximum impact. 

With this real-time tracking, you’ll stay ahead of trends and keep your content fresh and engaging.

Final thoughts

This is a list of the 10 most-watched YouTube videos as of June 2024. Over time, who knows what new videos might climb the ranks and capture the world’s attention? There are some factors that contribute to the virality of a YouTube video.

So, it can’t be just luck. Factors such as engaging content, effective promotion, audience engagement, and social media sharing play significant roles in making a video go viral. Kickstart your YouTube transformation and turn it into profit today!

Related Articles:

YouTube Analytics Guide 2024: Top Metrics & Tools To Grow Your Channel

7 Best Tips To Grow Your YouTube Channel + Monetization Hacks

The post Have You Seen These 10-Most Viewed YouTube Videos? appeared first on Keyhole.

TikTok has transformed the way we consume content with snappy, engaging videos, prompting Instagram to join in with Reels. 

Now, we have YouTube Shorts.

For YouTube, traditionally a haven for longer videos, this shift to short-form video is a game-changer. 

These quick, engaging clips offer a fun, fast way to reach new audiences and boost engagement. It’s like giving your viewers a delightful espresso shot—short, strong, and leaving them wanting more.

And here’s the kicker: Shorts open up new monetization opportunities. 

This guide is packed with actionable strategies for creating, optimizing, and promoting YouTube Shorts. Whether you’re a seasoned creator or just dipping your toes in, you’ll learn to harness YouTube Shorts to grow your audience and enhance your online presence.

Let’s get started!

What are YouTube shorts

So, what exactly are YouTube Shorts, and how can they transform your content strategy?

YouTube Shorts are vertical videos up to 60 seconds long, designed specifically for mobile-first consumption. 

They look quite like TikToks and Reels, right? 

Shorts, TikToks, Reels: What’s the difference?

YouTube is different from TikTok and Instagram. While Shorts, TikToks, and Reels all cater to the short-form video trend, some key differences and similarities set them apart. 

Here’s a quick comparative table:

There are three main benefits to YouTube Shorts for content creators: 

1. Shorts are easy to create with YouTube’s app tools, allowing for quick and diverse content production. 
2. They tap into YouTube’s massive audience of over 2 billion users, increasing the potential for viral reach.

They enhance visibility as YouTube’s algorithm favors new, engaging content, prominently featuring Shorts on the homepage, search results, and recommendations.

Additionally, Shorts can be a powerful tool for driving traffic to subscription websites. By utilizing creative and engaging content, creators can attract potential subscribers and lead them to their subscription websites for further engagement.

Take a look at how the Youtube homepage and search results will recommend Shorts.

Features and tools for creating shorts

YouTube offers several tools to help you unlock your creativity and make engaging Shorts. 

Here’s an overview of the key tools and features you’ll need:

Multi-segment camera: Combine multiple clips into one seamless video, perfect for capturing different moments or perspectives. This feature allows you to create dynamic content by frequently changing scenes or angles, keeping your audience hooked.

Music library: Access a vast selection of music tracks to make your videos catchy and tap into trending sounds to boost visibility and reach.

Text overlays: Highlight key messages, provide context, or enhance storytelling with customizable text overlays.

Filters and effects: Enhance your videos’ visual appeal and stay trendy with various filters and visual effects.

Recording options: YouTube Shorts offer flexible recording lengths (15 seconds or 60 seconds), catering to different content strategies, whether it’s quick tips or more detailed content.

For 15-second Shorts, aim for quick, snappy content that grabs attention instantly. These bite-sized videos are perfect for engaging viewers as they scroll through their feeds, boosting engagement with their shareability and replayability. Try jumping on trendy challenges, offering teasers or promos, and sharing quick tips or hacks.

On the flip side, 60-second Shorts allow for more in-depth content while still keeping it concise. Use this format for comprehensive tutorials, storytelling, detailed reviews, cooking videos, and soothing ASMR content.In short (haha, get it!), video length isn’t random—it’s all about the content you’re packing into each second.

How to create a YouTube Short

Now, you might be thinking: how do I make my first Short?

If you’ve made Reels or TikToks before, you already have the basics.

But whether you’re a newbie or a seasoned pro, we’ve prepared a step-by-step guide to help you create engaging and effective Shorts that stand out.

There are two main ways to create YouTube Shorts. 

You can film, edit and upload directly within the YouTube app; or film and edit with external software then upload to YouTube. 

Let’s break down both methods.

1. Open the YouTube app

Make sure you’re logged into your YouTube account. Tap the “+” button at the bottom of the screen. Select “Create a Short” from the options along the bottom of your screen. 

2. First, prepare your Short

Add sound: Tap the “Add Sound” button at the top of the screen to browse YouTube’s extensive music library. Choose a track and add it to your Short. 

And the best part? You’re safe from copyright claims, which is fantastic news for video monetization!

Set up effects and filters: On the right side of the screen, you’ll find various creative tools like filters, speed controls, and the timer. You can apply these before you start recording or afterwards to enhance your video. 

3. Record your Short

Once you’re in the Shorts creation interface, you’ll see a big red record button at the bottom. 

By default, the recording duration is set to 15 seconds, but you can tap the “15s” button (top right) to switch to 60 seconds if needed.

Hold the record button to start recording your video. You can release and hold it again to create multiple clips within the same Short. A progress bar at the top indicates how much recording time you have left. 

4. Use the multi-segment camera

This feature allows you to combine multiple clips seamlessly. You can start and stop recording as many times as needed to capture different scenes or moments. Perfect for montages!

If you need to remove a clip, use the “Undo” button on the left side to delete the last recorded segment. No worries, just a quick fix!

5. Edit your short

Tap the “Tick” button to proceed to the editing screen. Here, you can trim clips, adjust text overlays, and add effects. Review your video and make any final tweaks to perfect your masterpiece! 

We’ll dive into more detailed editing techniques and features in the next section.

6. Upload your Short 

Tap “Next” to move to the upload screen. 

Add a catchy title (up to 100 characters). Including #Shorts can boost discoverability, so make it eye-catching! 

Set the visibility (Public, Unlisted, or Private), add a description, and select a thumbnail from the video’s frames. 

You’re almost there!

7. Publish

Once everything is set, tap “Upload” to publish your Short. And voila! You’ve just created and posted a YouTube Short!

Creating Shorts using external video editors

1. Choose your editing software

You can use any video editing software to create your video and get creative.

Edit your video vertically with an aspect ratio of 9:16. Perfect for mobile viewing.

2. Create and edit your video

Import your clips into the editor and arrange them in your desired sequence. Add transitions, music, text overlays, and any other effects to enhance your video. 

Unleash your inner director! Ensure the total duration of your video is 60 seconds or less.

3. Export your video

Once editing is complete, export your video in a vertical format with the correct resolution (1080×1920 pixels).

Save the file to your device.

4. Upload to YouTube

Open the YouTube app or go to YouTube on your desktop.

Tap the “+” button and select “Upload a video”. Choose the edited video file from your device.

Follow the same steps as in the YouTube app to add a title, description, and thumbnail, then publish your Short.

Advanced editing techniques

Now that you’ve got the basics down, take your YouTube Shorts to the next level with advanced editing techniques. 

1. Green screen effect

Ever wanted to transport yourself to a beach, a bustling city, or even outer space? The green screen effect lets you do that (well, at least on screen). 

It’s also perfect for showing a screenshot while talking about it. Here are some examples:

This feature allows you to change your background, adding a professional touch or a fun twist to your content. 

Simply set up a green screen (a solid green background will do), select the “Green Screen” option in the YouTube Shorts creation tool, and choose your desired background. 

Whether you’re telling a personal story, demonstrating a tutorial, or adding creative flair, the green screen effect makes your Shorts visually dynamic.

2. Text and timeline features

Text overlays are a fantastic way to keep your audience engaged and ensure your message hits home. You can add text to emphasize key points, provide context, or enhance your storytelling. 

Use the timeline editor to control when the text appears and disappears, syncing it with key moments in your video for maximum impact. 

This feature is especially useful for tutorials, step-by-step guides, or any content where clarity is key.

Music and sound effects 

Adding the right music or sound effects can elevate your Shorts and make them more engaging.

Tap the “Add Music” button to browse YouTube’s extensive library of tracks. 

Search or select a recommended song that fits the mood of your video, knowing you’re safe from copyright claims!

Found a trending sound but it doesn’t suit the Short you’re making at the moment? 

You can easily save it, so it’s easy to find later.

You can adjust or delete music post-recording by tapping the “Music” button on the editing screen, searching for tracks, and tweaking the volume. 

Sound effects can enhance certain parts of your video, so browse through the available options and choose sounds that best fit your content.

YouTube offers creative tools that can transform your videos from good to amazing. 

Use speed adjustments to slow things down for dramatic effect or speed them up for a bit of fun. Tap the “Speed” icon and choose your pace (e.g., 0.5x for slow-mo, 2x for fast-forward). This is a great way to highlight key moments or add some flair. 

The timer tool is perfect for setting a countdown before recording starts, giving you time to get into position. 

And last but definitely not least: filters! Youtube offers a wide range, from vintage vibes to high-contrast drama. Find the perfect one for your video.

Tips for captivating Shorts

Creating YouTube Shorts is just the beginning. To truly captivate your audience and make your content stand out, you need to leverage some strategic tips and tricks. 

Importance of the first few seconds

When your entire video is just 30-60 seconds long, you have 1-3 seconds to hook your viewer.

The first few seconds of your Short are crucial—they’re the make-or-break moment where viewers decide whether to keep watching or swipe away. 

Here’s how to hook them from the get-go:

Start with a bang: Begin your video with something eye-catching or intriguing. This could be a striking visual, a bold statement, or an interesting question.

Tease the content: Give viewers a hint of what to expect, creating curiosity that encourages them to stick around.

Use captivating thumbnails: Although YouTube Shorts typically auto-play, users will see your thumbnail when your Short is recommended on their home screen or in search A compelling thumbnail can catch the eye and make viewers want to watch. 

Keeping Videos Short and Snappy

Shorts are designed to be quick and engaging. Here’s how to keep your content concise while maintaining viewer interest:

Stick to one idea: Focus on a single concept or message to keep your video clear and to the point.

Edit ruthlessly: Cut out any fluff or filler. Every second should add value to the viewer.

Pace your content: Keep the pace brisk to maintain energy and engagement. Quick cuts and fast transitions can help keep viewers hooked.

Incorporating Trends and Music

Using trending audio and participating in popular challenges can significantly boost your Shorts’ visibility. Here’s how to do it effectively:

Use trending sounds: Incorporate popular songs or sounds from YouTube’s music library. Trending audio can make your videos more discoverable and relatable.

Join challenges: Participate in viral challenges or trends. This not only makes your content relevant but also increases the chances of it being featured in trending feeds.

Be creative with music: Sync your video’s actions with the beat of the music. This adds a professional touch and makes your content more engaging.

By mastering these tips, you’ll be well on your way to creating Shorts that not only attract viewers but also keep them coming back for more.

Optimizing YouTube Shorts for visibility

SEO and metadata

Optimizing for search and discovery is the name of the game. Here’s how:

Keywords and titles: Use relevant keywords in your titles and descriptions to help YouTube’s algorithm understand your content. Tools like Google Keyword Planner and TubeBuddy are great for finding the right keywords. Craft a catchy title that includes your main keyword naturally. For example, “Quick & Easy Cooking Tips for Beginners #Shorts” hits the mark.

Descriptions: Pack the first few lines with keywords and a clear snapshot of your video. Example: “Top travel hacks for your next adventure. Learn efficient packing and find the best local spots!”

Using #shorts: Add #shorts to your title and description. It tells YouTube your content is tailor-made for the Shorts platform. Example: “Best DIY Craft Ideas for Kids #Shorts.”

Here are a couple of  examples of effective keywords, titles and hashtags:

With these strategies, your YouTube Shorts will reach a wider audience and stand out.

Enhancing viewer engagement

Now that your Shorts are optimized and looking fantastic, you need to know the key techniques to boost viewer engagement.

Here’s how to keep them interacting with your content and coming back for more.

Here are some ideas to interact with your viewers through comments and likes:

Pose a question: End your Short with a question related to the content. For example, after a travel tip, ask, “What’s your favorite travel hack?” to invite comments.

Create a Challenge: Start a fun challenge like a 15-second plank for fitness creators, and ask viewers to share their progress.

Encourage quick reactions: Prompt viewers to like your video if they found it helpful. A simple, “If you liked this, give it a thumbs up!” works wonders.

You can also pin comments containing calls to action. Here are some ideas:

Promote aeries or “part 2”: If you have a series, pin a comment directing viewers to the next part. For example, “Enjoyed this? Watch Part 2 here!”

Invite viewer participation: Use pinned comments to ask viewers to share their experiences or ideas. For example, “What’s your go-to recipe? Share in the comments below!”

Highlight calls to action: Encourage subscriptions or follows with a pinned comment like, “Love these tips? Hit subscribe for more quick hacks!”

These tips will make your YouTube Shorts engaging and interactive, building a strong relationship with your viewers.

Cross-promotion and community-building

Engaging with your audience is just the beginning. 

The trick is to extend your reach and build a thriving community around your YouTube Shorts.

Sharing on other platforms

Maximize your Shorts’ impact by sharing them across social media:

• Instagram teasers: Share snippets on Stories or Reels. Use eye-catching stickers and polls to boost engagement and direct viewers to the full video via a bio link or swipe-up feature.
• TikTok previews: Post a teaser and encourage viewers to watch the full video on YouTube. A cheeky “Find out what happens next on my YouTube channel!” can work wonders.
• Facebook shares: Share your Shorts in relevant groups or on your profile with a fun caption. Invite friends to check out your channel and watch the word spread!
• Twitter teasers: Tweet a brief clip with a catchy comment and link. Use trending hashtags and tag influencers to increase reach. A playful “You won’t believe what happens next! Watch the full video on YouTube!” sparks curiosity.

Engaging with viewers

Build a strong community with these tips:

• Respond to comments: Show your viewers some love by replying to their comments. A simple “Thank you!” or thoughtful reply encourages more interaction.
• Ask for feedback: Invite viewers to share their thoughts and suggestions. For example, “What kind of Shorts do you want to see next?” This generates engagement and provides valuable insights.
• Create viewer-inspired content: Highlight viewer suggestions or feature their comments in your Shorts. A “Shoutout to @username for this awesome idea!” makes viewers feel special.
• Host Q&A sessions: Use Shorts to answer common questions from your viewers. It shows you care about your audience’s interests and needs, plus it’s a fun way to engage with fans!

By cross-promoting your Shorts and actively engaging with your viewers, you’ll build a loyal, enthusiastic community and extend your reach. Keep the conversation going, and watch your audience grow!

Promoting and monetizing YouTube shorts

Once your Shorts are optimized and engaging, you’re in a good place for video monetization.

Promotional strategies

Leveraging trends and challenges: Jumping on trends and participating in popular challenges can significantly boost your Shorts’ visibility. Check out YouTube search trends and tailor your Shorts to fit these trends. 

Consistency in posting: Find the best time to post on YouTube and keep a regular content calendar. This is key for maintaining audience engagement and signaling to the YouTube algorithm that your channel is active. 

Think of it as having a TV show—your audience knows when to tune in for new episodes, keeping them hooked and coming back for more.

Monetization opportunities

Let’s talk money. 

Monetizing your YouTube Shorts means transforming your creative efforts into real income. Traditionally, YouTube creators have made money through ads, sponsorships, and memberships via the YouTube Partner Program (YPP). You can also earn through channel memberships and super chats during live streams.

YouTube Partner Program Requirements: To start earning from your Shorts, you need to join the YPP. This requires at least 1,000 subscribers and 10 million Shorts views in the last 90 days. Once you’re in, you can access monetization features like ads and channel memberships. Starting a YouTube channel membership can generate steady income by offering exclusive perks to your most dedicated viewers.

Understanding CPMs for Shorts: Earnings from Shorts work differently than long-form content. The Cost Per Mille (CPM) for Shorts can vary widely, and you’ll generally need a high volume of views to see substantial revenue. 

That said, Shorts have massive viral potential. While CPMs might be lower, the sheer number of views Shorts can attract often compensates for this, especially if you consistently produce high-quality, engaging content. 

By understanding these monetization options, you can better leverage your YouTube Shorts to not only grow your audience but also turn your passion into profit.

Linking shorts to long-form content

Repurpose long-form videos into Shorts to draw attention to your channel.

Creating Shorts from long videos

First, find a compelling segment in your long video—maybe a key point or a teaser. Use a video cutter or YouTube’s built-in tools to trim this segment to under 60 seconds. 

Once edited, upload it as a Short, making sure to include #Shorts in the title and description to improve discoverability.

While uploading, take advantage of YouTube’s feature to link the full video directly within the Short. This way, viewers can easily transition from the snippet to the complete video, keeping them engaged with your content.

For instance, if you’re selling online courses, you might create a Short that features a snippet from one of your free lessons. In the description, include a link to the full course video, encouraging viewers to watch the entire lesson for more valuable insights.

Driving traffic to long videos

Using Shorts strategically can significantly drive traffic to your long-form content. 

Here are some tips to make the most of this approach:

Tease longer content: Use Shorts as teasers for your full-length videos. Highlight exciting parts or cliffhangers that make viewers want to see more. For example, if you have a detailed tutorial, create a Short that showcases the most intriguing part and invites viewers to watch the full tutorial on your channel.

Engage with prompts: End your Shorts with a call to action, such as “Want to learn more? Watch the full video on my channel!” This direct engagement encourages viewers to seek out more of your content.

Utilize end screens: If your Shorts are part of a series, use end screens to link directly to the next or full-length video, making it easy for viewers to continue watching without searching.

Highlight benefits: Emphasize the benefits of watching the full video. For instance, if you’re sharing cooking tips, mention that the full video includes a detailed recipe and step-by-step instructions. This approach not only provides value but also entices viewers to watch the complete content.

Linking your Shorts to long-form content guides your audience to explore more of your channel, increasing engagement and viewership.

Analyzing and improving your Shorts’ performance

Understanding your YouTube Shorts’ performance is crucial for refining your content strategy. Let’s dive into the key metrics and strategies for continuous improvement.

Data is your secret weapon for refining your content strategy

YouTube Creator Studio is a treasure trove of data. Use it to optimize your video content and gain insights into your audience’s behavior.

Key Metrics to Track:

• Views: See how many times your Shorts have been watched.
• Watch time: Measure the total amount of time viewers spend on your content.
• Engagement rates: Track likes, comments, and shares to gauge how well your content resonates with viewers.

Leverage YouTube analytics tools for tracking these metrics, helping you understand what’s working and what needs improvement.

Adjusting content strategy

Use insights from YouTube Analytics to tweak your content strategy. 

Notice higher engagement on certain topics or styles? Double down on those.

In addition to YouTube’s tools,  social media analytics tools to see how your Shorts perform on other platforms. These tools provide insights into your audience’s demographics and preferences, helping you create content that consistently hits the mark.

Explore different YouTube monitoring tools to track your channel’s performance and understand the competitive landscape. Monitor mentions, sentiment, and trends to see how your content is perceived and identify areas for improvement.

Engage in social listening to hear what your audience is saying about your content. Monitoring conversations on social media offers valuable feedback, helps you stay on top of trending topics, and uncovers new content ideas.

Regularly reviewing your performance data and adapting your strategy will keep your Shorts fresh and engaging, driving continued growth for your channel.

Final thoughts

Using YouTube Shorts offers a plethora of benefits for content creators. With their potential to reach a vast audience, increase engagement, and unlock monetization opportunities, Shorts are a game-changer in the digital landscape. By leveraging trends, optimizing SEO, and experimenting with content, creators can maximize their impact.

Don’t hesitate to apply the tips and strategies discussed in this guide. Experiment with different styles, analyze your successes, and continually refine your approach.

Ready to grow your channel and captivate your audience? 

Start creating and optimizing your YouTube Shorts today!

Related Articles

YouTube Analytics Guide 2024: Top Metrics & Tools To Grow Your Channel

How To Do YouTube Competitor Analysis

The post Mastering YouTube Shorts: A Comprehensive Guide For Creators appeared first on Keyhole.

But making great videos isn’t just about luck anymore. Gone are the days when a random clip could skyrocket to fame on YouTube or Vine.

Now, it’s all about strategy. That’s where YouTube analytics steps in. It tells you what’s clicking with your audience and what’s not, so you can keep churning out awesome videos time after time.

Fortunately, there’s a whole bunch of YouTube analytics tools out there ready to give you the lowdown on your performance. With these powerful insights in hand, you can optimize your content game plan and give your channel the boost it truly deserves. 

So, we’ve rounded up the cream of the crop – the best YouTube monitoring tools that’ll give you the inside scoop on how your channel’s doing.  

Let’s dive right in!

Importance of monitoring YouTube tools

Analyzing your video’s audience engagement is vital for channel growth and expansion.

With over 3.7 million videos uploaded daily, it’s tough to make your mark. Hence, having a grasp on your YouTube analytics is essential.

Spot audience performance trends

Generic advice might not always fit your channel’s unique vibe. Dive into your YouTube analytics to uncover what your audience really wants. 

• Do they prefer longer videos or quick YouTube Shorts? 
• Does engagement spike when you post less frequently? 

Your analytics hold the answers, giving you the confidence to create content that resonates. Additionally, the insights garnered from these analyses can directly feed into conversion rate optimization efforts, helping to fine-tune strategies that turn viewers into subscribers or customers.

Discover what connects with your YouTube viewers

The YouTube algorithm may seem like a puzzle, but one thing is clear: the type of content you create greatly affects viewer engagement and your audience growth. However, this requires digging into the data rather than relying on vague advice. 

For instance, if you create content in the IoT space, you might find that reviewing videos of IoT solutions or smart home products garner more views compared to your explainer content on the technical aspects.

Simply being told to “make relevant content” isn’t helpful until you have specific video data to benchmark against.

Once you identify content patterns that drive higher engagement, you can optimize your strategy to create more of what viewers want to see. 

Assess how assets affect performance

Remember that your actual YouTube content is only one piece of your video marketing strategy.

Consider how assets and publishing details can likewise impact your channel’s performance:

• Thumbnails
• Captions
• Hashtags and keywords
• Channel branding
• External links

Figuring out how these pieces impact your content is as simple as checking your dashboard.

Who knows? Maybe this is the step you need to become one of the most subscribed YouTubers.

5 Types of YouTube monitoring tools you must know in 2024

While YouTube provides robust analytics tools within its platform, leveraging third-party tools can offer deeper insights into your audience behavior, competitive landscape, influencer opportunities, ROI tracking, and trending topics.

Given the wealth of options available, it’s natural to feel a bit overwhelmed when choosing the right YouTube monitoring tool for your needs. To help narrow down your options, here’s a curated list of five top-notch tools in the market:

1. Keyhole: Must-have for deep audience behaviour analytics 

Let’s kick things off with Keyhole, a standout analytics tool designed to take the hassle out of evaluating your YouTube performance. This comprehensive solution not only crunches multiple key performance indicators at once but also gives you a clear picture of how your channel is doing.

With Keyhole’s YouTube analytics dashboard, you’re covered from competitor insights to keeping tabs on influencers. And that’s not all – you also get expert tips on boosting channel engagement, whether it’s through strategic tag use or perfecting your posting schedule.

Key features

• Understand your audience: Get demographic insights like age, gender, and location of viewers across social platforms, helping you connect with what they love.
• Dive into smart profile analytics: Analyze millions of video content publishers to see how they’ve performed over time, giving you a big-picture view across platforms and genres.
• Stay ahead of trends: Explore consumer opinions from the past and spot emerging trends early with historical data.
• Compare against competitors: Use the leaderboard feature to benchmark your growth and performance against other online video publishers.
• Influencer insights: Track content creators’ data to optimize your influencer partnerships and campaigns.
• Protect your brand: Ensure your video campaigns align with brand-safe content to maintain trust and integrity in your marketing efforts.

Price and plans

• Custom

2. TubeRanker

TubeRanker is your go-to SEO buddy for YouTube, packed with all the tools you need to ace the YouTube algorithm game. With its arsenal of features, the tool is all about crunching the numbers to fine-tune your video strategy and get ahead of the competition.

Key features

• Channel audit: Get a thorough review of your channel and videos, along with personalized tips to make them even better.
• Keyword research: Uncover the search volume for specific keywords and find content ideas that people are already looking for.
• Tag generation: Discover trending tags related to your keyword, based on popular searches and top-performing videos.
• Rank tracking: Keep an eye on how your videos are ranking in YouTube search results for your chosen keywords, and track changes over time.
• Tag extractor: Peek into what tags your competitors are using to find new keyword opportunities.
• Title generator: Get inspired with suggestions for catchy video titles based on successful ones and your targeted keywords.
• Description optimization: Make the most of your video description space to boost search visibility and connect with your audience better.

Price and plans

• Free Plan: 14 days trial available 
• Basic Plan: $19/month
• Advanced Plan: $49/month

3. Quintly

Quintly is a cutting-edge social media analytics platform that provides valuable insights specifically for YouTube. It lets you tap into top-notch data from your various social media accounts, allowing you to monitor performance across multiple profiles.

With its robust API, Quintly offers flexibility in handling data and seamless integration with other analytics tools and data repositories. This capability goes a long way in boosting your performance marketing strategies.

Key features

• Cross-network KPIs: Keep track of your performance across different social platforms.
• Custom dashboards: Design your own dashboards to focus on what matters most to you.
• Data security: Ensure data integrity and safety through secure API integrations.
• Competitive benchmarking: Stay ahead of the competition by comparing industry performance.
• Ad analytics: See how your paid ads stack up against your organic content.
• Advanced data analysis: Utilize data insights to refine your content strategy and understand your audience better.
• Real-time monitoring: Keep a close eye on engagement rates, hashtag trends, and more as they happen.

Price and plans

The cost of Quintly depends on the plan tailored to your needs, but it starts at $315 per month. This plan includes three social media profiles and one user and grows gradually as you add more to it.

4. VidIQ

VidIQ is a fantastic tool for YouTube creators, giving them the inside scoop on how their videos are doing and helping them grow their channels. It’s packed with smart features like personalized suggestions for keywords, titles, and descriptions to make your videos more visible and engaging.

One of its standout features is the AI Coach, powered by GPT-4, providing creators with round-the-clock assistance. And with View Prediction, you can get a heads-up on how your video might perform. 

Basically, VidIQ helps you skip the tedious research part so you can dive right into creating your next big hit.

Key features

• 24/7 assistance from an AI coach: Get personalized tips to optimize your videos.
• Daily ideas: Stay inspired with prompts for new video content.
• View prediction: Forecast how your videos will perform, helping you focus your efforts.
• Keyword and title recommendations: Boost discoverability and SEO for your videos.
• Description recommendations: Improve your video descriptions for better search results.
• Trending videos: Stay in the loop with industry trends.
• Analytics: Keep track of your video performance and channel growth.

Price and plans

• Free Basic Plan: Limited features, no cost.
• Pro Plan: $7.50 per month.
• Boost Plan: $39 per month.
• 1-On-1 Coaching: $99 per month.

5. Tubics

Tubics is all about helping brands grow on YouTube. They offer a mix of YouTube agency services and AI-powered software to create compelling content, drive views, and refine video marketing strategies. 

With Tubics, brands can expand their presence on YouTube, connect with their target audience, and make the most of video content for effective digital communication.

Key features

• YouTube SEO audit: Tubics conducts a thorough SEO audit of your YouTube channel and videos, pinpointing strengths and weaknesses in your YouTube presence.
• Data-driven video ideas: The tool suggests video ideas backed by data, aiding creators in crafting content that resonates with their target audience.
• YouTube marketing guidance: Receive expert advice on effective YouTube marketing strategies to boost views, watch time, and establish authority.
• Certified YouTube experts: Access certified professionals for personalized insights and recommendations to improve your channel’s performance.

Price and plans

• Starter Plan: $84/month
• Growth Plan: $264.65/month
• Enterprise Plan: from $520/month

Conclusion

Adding social media monitoring tools to your arsenal provides valuable insights beyond YouTube’s internal analytics. These tools track mentions and metrics, offering a broader view of your online presence.

These YouTube monitoring tools offer several benefits:

• Understand your audience better
• Monitor the performance of your YouTube marketing campaigns
• Identify what resonates with your audience and what doesn’t
• Enhance your content strategy to stay current with trends

Analyzing these aspects helps optimize your campaigns, boost social media engagement, and grow your subscriber base.

Choose the tool that best fits your needs and level of experience. 

And remember, fully integrating YouTube Analytics is key to unlocking your channel’s full potential, fostering growth, and ensuring sustained success.

Author Bio

I specialize in content marketing & I have been doing it for more than 6 years. I love creating content marketing maps for businesses. I have written content for various publication websites. At present, I am helping SaaS to improve online visibility with the help of SEO, Content Marketing & Link Building.

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