The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has.

What is the engagement rate

Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower.

The engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.

In simpler terms, it’s a measure of how well your content performs independently of your follower count.

What counts as an interaction depends on the platform, but most often refers to likes, reactions, shares, and comments.

Why should you track engagement rate

Because you’re factoring in the number of followers you have, your engagement rate provides an honest assessment of the quality of your content.

For example, if a brand has millions of followers, but only receives a few dozen interactions per post, it’s likely they’re not producing high-quality content.

Contrast that with an account that only has a few thousand followers but gets tons of shares and comments every time. That would gain a high engagement rate.

The engagement rate can also shed light on the differences between digital commerce vs ecommerce strategies. If you have a low engagement rate, it’s possible that you’ve gained a large following that isn’t your target customer, highlighting the importance of aligning your content with your specific audience’s preferences and interests.

Or perhaps, you have been able to reach a following from brand recognition alone, but you’re not creating the social media content your audience wants.

Try experimenting with a content creation tool and create posts that establish credibility, connect with your audience, and increase your engagement rate. 

How to calculate engagement rate

The engagement rate is calculated as total engagement divided by total followers, multiplied by 100%.

The engagement rate formula is:

Engagement Rate = Total Engagement / Total Followers x 100%

In this case:

• Total Engagement = the sum of all interactions (shares, comments, reactions, etc.)
• Total Followers = the number of people who follow your account

For example, if Company A posted on Facebook to their 10,000 fans and received:

• 200 likes
• 100 comments
• 50 shares

This means that their total engagement would be 350 (200+100+50). Let’s plug this into the equation:

Company A’s Engagement Rate = 350 / 10,000 x 100% = 3.5%

And there you go! Now you can create your own engagement rate calculator with this easy formula.

Read More: How Do I Calculate Social Media ROI?

What is a good engagement rate

In order to determine if your engagement rate is good or bad, it must be benchmarked against something else. And you can start by asking yourself what is your end goal, and measure accordingly.

• How your content performs in a given time period (benchmark against your own engagement rate over time)
• Compares your performance against competitors (benchmark against your key competitors)
• Create a benchmark for your industry social media engagement performance (benchmark against top industry players)
• Compare your performance on different social media platforms. (benchmark against your own social media profiles)

Usually, this would take hours of calculating or reporting. However, a tool like Keyhole would calculate your engagement rate in real-time and within seconds. You can also see how your content has performed over time, as well as use “Comparisons” to stack your profiles against each other and competitors.

This is one of the many ways in which Keyhole users can unlock powerful social media ROI specifics, and save over 5 hours every week from manual reporting, calculating, and benchmarking.

Read More: Top 17 Facebook Analytics Tools To Measure Page Performance

Final words

However, just calculating the engagement rate is not enough. You need a social media analytics tool to decipher all crucial metrics to understand your impact on social media. 

Keyhole is the tool you might need to make data-driven decisions while streamlining social media management efforts. On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts on one platform.

The post How To Calculate Engagement Rate In 2024 + Free Tool Included appeared first on Keyhole.

If you’re going to be posting actively on social media, you should try to make the most out of it.

Every social media platform has its own ideal post length that is most likely to resonate with users.

What is the ideal Facebook post length?

The ideal Facebook post is very short: around 40-80 characters.

Jeff Bullas found that posts with 80 characters or less received 66% higher engagement.

What is the ideal Instagram caption length?

The ideal Instagram post is between 138 to 150 characters.

While the Instagram captions can be up to 2,200 characters long, captions get visually cut off at around 125 characters. Therefore, it’s recommended to keep your copy brief.

However, there is conflicting evidence on this, as some studies have shown longer Instagram captions to receive more engagement.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

What is the ideal tweet length?

The ideal tweet is between 70 and 100 characters.

While Twitter recently increased their maximum tweet length from 140 to 280 characters, people still prefer tweets that are short and sweet.

What is the ideal LinkedIn post length?

The ideal LinkedIn post is about 100 characters.

The “See More” link appears at about 140 characters, so it’s best to keep posts short enough to avoid being cut off.

How can I track the best post length for my brand?

All these post lengths are based on averages across many different types of accounts.

What works for your brand and your industry may be very different than what works on the average. It’s recommended that you first experiment with different post lengths and formats.

By using a tool like Keyhole, you can track which post lengths receive the most engagement for your brand.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

Related Articles:

How To Perform A Social Media Competitive Analysis

Instagram Professional Dashboard Explained: What & Why?

The post What Is The Optimal Social Media Post Length In 2024? appeared first on Keyhole.

Luckily, there are several hashtag analytics tools that can take the load off your shoulder.

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors.

Why Should I Measure Hashtag Performance?

You should always aim to prove the effectiveness of your marketing campaigns. Here are a few great reasons to measure hashtag performance:

• Measure Reach & Engagement: Learn how many people saw your hashtag
• Identify Your Audience: Track the demographics of the people who use your hashtag
• Segment Your Audience: A/B test your hashtags to find your desired audience
• Identify Influencers: Find influencers that give you the best marketing ROI
• Competitor Research: Benchmark yourself against competitors
• Sentiment Analysis: Track how people feel about your brand

7 Benefits of Measuring Hashtag Performance

Here are the most compelling reasons to closely measure and monitor hashtag performance.

1. Measure Brand Reach & Engagement

The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content.

Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products.

By tracking a hashtag, you can measure exactly how many people have seen, liked, shared, or engaged with a particular campaign.

2. Identify Your Audience

Every business wants to know more about its customers. 

Because if you can get into the mind of the customer, you can figure out how best to connect with them.

So what better way than to invite them in on a conversation?

Qualitatively, by monitoring who’s interacting with your hashtag, you can start to build a profile of your audience, and then continue to evolve your content to suit their needs.

Quantitatively, you can get real data that helps inform your strategy. 

For example, you can track your branded hashtag to learn if it’s getting the reach in the countries you want to target.

And if it’s not clicking with your country of choice, you can use a hashtag analytics tool to seek out hashtags that are popular in that country.

3. Segment Your Audience

This is one most people miss.

Hashtags can help you find the people in your audience you care most about.

For example, say your brand uses both #HashtagA and #HashtagB, and each is getting equal reach.

Using hashtag analytics, you can analyze each hashtag to see which one is getting reach with the audience you care most about.

For example, you may learn that men prefer #HashtagA, but women prefer #HashtagB. If your true target audience is women, then you should be pushing for the use of #HashtagB. 

Over time, you can test and repeat this process to narrow down your campaigns to be most effective for the exact customer you want.

4. Identify Brand Advocates & Influencers

When identifying possible influencers for your brand, your best bet is to choose people who most organically mesh with your product or service. 

Therefore, measuring the most popular accounts that have used a certain hashtag is a great way to flag potential ambassadors that would deliver the best ROI.

For example, if you were a national Mexican restaurant chain, you might want to find the most influential people that regularly post on #TacoTuesday, as they’re a natural fit for a collaboration.

Lebron James is a huge advocate for Taco Tuesday, making him a fitting choice for a #tacotuesday campaign.

Or if you already have advocates posting on your hashtags, you can measure which influencers are garnering the most attention. Not only are they more likely to accept a partnership, but their audience is also already suited to your brand.

5. Competitor & Content Research

Don’t just track your own hashtags! 

By benchmarking against competitor hashtags, you’ll be able to set reasonable expectations for how your campaign may perform and unlock insights as to what you could be doing better.

Or, to educate your content strategy, you may want to track hashtags in your industry to learn what types of content your target demographic engages with most.

6. Sentiment Analysis

Beyond pure quantity, it’s important to know how people feel about a topic. 

Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.

For example, if #CampaignA received more reach than #CampaignB, but #CampaignA had the sentiment that was 20% positive and #CampaignB was 80% positive, you’d likely stick with #CampaignB.

Outside of using sentiment analysis on your hashtags, you can also use sentiment analysis to identify unbranded hashtags that are well-received to try to create a positive brand association.

7. Because You Should Track Everything!

This rule shouldn’t have to be stated, but so many marketers forget:

Everything you do should be traceable back to ROI. 

What metrics are most relevant to ROI will be particular to your business, but you should know what your business goals are and the path your hashtag is supposed to take to influence it.

If you can’t back up and justify the use of a particular hashtag with cold, hard data, why are you using it? 

Which Hashtag Metrics Should I Track?

What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals.

Here are some hashtag metrics you can track:

• Posts: How many people posted with your hashtag?
• Users: How many unique users posted using your hashtag?
• Engagement: How many likes, shares, and clicks did your hashtag receive?
• Reach: How people’s feeds did your hashtag show up?
• Impressions: How many times did your hashtag get viewed (including repeat users)?

Please note, reach and impressions are different. Know how impressions are calculated from here.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

How to Measure Hashtag Performance

By now, you’re convinced that you have to start measuring hashtag performance.

Here’s how to get started:

1. Choose a Hashtag Tracker Tool

To track a hashtag, you’re going to need a hashtag tracker.

At the end of this post, we cover the best hashtag tracking tools.

But to keep things nice and easy, we’re going to use our tool, Keyhole, because it allows you to track hashtags on any major social media platform.

2. Choose Your Hashtag

Within Keyhole, or whichever tool you use, input the hashtag you’d like to track. This may be your own hashtag, a competitor’s hashtag, or a trending topic.

3. Choose Your Platform(s)

Depending on where you’re launching the campaign, you may want to track your hashtag on only one platform (like Instagram), or on as many online platforms as possible. 

Make sure you choose a tool that has the platforms that matter most to you.

In Keyhole, you’re able to track keywords and hashtags on:

• YouTube
• Twitter
• Instagram
• Facebook
• News sources, blogs, and forums

4. Consider Your Timeline

Most tools need time to gather data, so you won’t immediately be able to track back retroactively. Or, you may be able to access one or two weeks of data after the tool has time to gather it.

However, if you’re tracking a popular hashtag, you may be able to access historical data.

No matter which tool you use, make sure you set up hashtag tracking before you start a campaign to ensure that you have access to the entire campaign history.

5. Identify Your Key Metrics

Once you have your data streaming in, it’s time to decide what metrics you care most about. It may be all of them, or it may just be a few.

Here are some key hashtag metrics you may want to track:

Posts – How many posts were made with this hashtag?

Users – How many individual users posted with this hashtag?

Engagement – How many likes, shares, comments, and clicks did this hashtag receive?

Reach – How many feeds or timelines did this hashtag show up on?

Impressions – How many times was this hashtag seen?

Do your best to identify metrics in advance that relate most to your business goals.

If you’re trying to drive clicks to your website, engagement matters more. If you’re more focused on positive PR, reach may be more important to you.

Before diving too much into the numbers, consider the business case of tracking each metric.

6. Gain Key Insights

Yes, the above raw data is great, but it’s made much more useful in context. 

On top of this data, most hashtag tracking tools will give you a mix of qualitative and quantitative data that makes it easier to make decisions.

Here are some example hashtag insights you can gain from the Keyhole dashboard:

Top Posts – Discover the most engaging or recent posts on your hashtag. This can help you decide what type of content to make in the future, or identify key influencers.

Related Topics – Identify hashtags or keywords related to your hashtag that you may want to use to gain visibility.

Influential Users – Identify the most influential users that used the hashtag, or the users who most frequently engage with the hashtag.

Top Websites – Discover the websites that most frequently mention this hashtag or keyword to unlock potential content avenues for your brand.

Sentiment – Get a breakdown of the reaction to your content, segmented as either positive, neutral, or negative.

Location – Discover which locations most frequently post with the tracked hashtag.

Gender – Get a male/female breakdown for the hashtag.

Devices and Apps – Track your engagement on mobile vs. desktop to tailor your content to the most common audience.

Linked Websites – Discover which websites are most commonly linked to with your hashtag.

Social Media Post Types – See the breakdown of hashtag use by original posts, replies, or retweets.

Read More: Top 10 LinkedIn Analytics Tools To Measure Your Engagement

7. Create Reports

Once you’ve decided which of the above metrics and insights are most relevant to your campaign, you can create a dashboard or report that highlights these metrics.

Most tools, including Keyhole, will also allow you to export these reports to PDF or XLS so that you can make use of the data on other platforms.

8. Take Action

The most important step: don’t let this all go to waste.

Use the hashtag analytics data to your advantage by regularly tweaking, testing, and analyzing your social media strategy on a regular basis.

The more you test, the better your results will be.

Which Is the Best Hashtag Monitoring Tool?

Now that you know how to track hashtag performance, the next thing to worry about is if your chosen tool supports the platforms you use. Though hashtag is a predominant part of Instagram and Twitter, several hashtag analytics tools focus on just one platform. Here’s a list for quick reference.

How to Check Hashtag Performance on Instagram?

Some of the popular hashtag monitoring tools for Instagram are:

1. Keyhole
2. HashMe
3. RiteTag

How to Check Hashtag Performance on Twitter?

Some of the popular hashtag monitoring tools for Twitter are:

1. Keyhole
2. Twilert
3. TweetBinder

Did you notice how Keyhole was the common name in both? Keyhole is one of the best hashtag analytics tools that support Instagram, Facebook, Twitter, and TikTok — all under one platform!

Reviewing the Top Hashtag Tracking Tools

It’s time to start tracking! To do so, you’ll need to pick a hashtag analysis tool.

Whether you go freemium vs. paid route is up to you, but in our roundup of the top 15 hashtag analytics tools, you’ll discover (unsurprisingly) that paid tools offer far more features, especially when it comes to long-term tracking. 

Here’s a quick recap of the five best hashtag-tracking tools:

1. Keyhole

Keyhole is one of the most popular and powerful social listening tools available.

In terms of analytics, Keyhole offers all of the following:

• Campaign and event tracking
• Brand monitoring
• Influencer management
• Market research
• Trend analysis
• Sentiment analysis
• Competitor analysis

But beyond simple data, the true value of Keyhole comes from the insights it provides.

The ability to create customizable reports with intuitive layouts is helpful when it comes to creating actionable insights that lead to real impact and ROI.

Read More: 5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences

2. Mention

Mention is a broader social listening tool that lets you track your brand mentions across the internet. 

This includes hashtag and keyword monitoring on social media but also has the added benefit of tracking brand sentiment across the web.

3. Brand24

Brand24 allows you to track brand mentions, discussion volume, influencer data, sentiment analysis, and more.

It also offers the ability to set alerts when conversations on your brand hashtag reach a certain volume threshold, so that you can be ready to participate at a moment’s notice.

4. Hashtagify

Hashtagify helps you explore hashtags to discover the most popular content and influencers around any topic, specializing in Twitter content.

They also have hashtag tracking tools that allow you to monitor your competitors.

5. Sprout Social

Sprout Social is another hashtag analytics tool focused on simple design. Their tool has intuitive reports that make it easy to see the big picture.

Start Tracking Your Hashtags Now

To track your hashtag analytics, book a demo of Keyhole now. Prove your social media ROI with Keyhole’s extensive analytics. Know the optimal frequency and the hashtags that have amassed engagement to your posts.

Knowing how to measure hashtag performance isn’t enough; fine-tuning the process will. And Keyhole help you that precisely! 

The post How To Track & Measure Hashtag Performance On Social Media? appeared first on Keyhole.

If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format.

We’re here to help!

Differences and Similarities between Instagram Posts and Instagram Stories

The main difference between Instagram Stories and Posts is that Stories are temporary and last for 24 hours, while Instagram Posts are permanent and appear on a user’s profile. Instagram Stories also offer a range of interactive features such as polls, questions, and quizzes, while Instagram Posts don’t have such interactive options.

Instagram posts are the bulk of Instagram content. These are the traditional square photo and video posts that appear in your follower’s feed.

Instagram posts can include captions up to 2,200 characters long, although the ideal Instagram post length is between 138 to 150 characters. Instagram posts guide also dictates adding a few hashtags.

Instagram posts are evergreen. They appear on your profile forever (unless you delete them), so they tend to get more views over a longer period of time. It also means that you should look into best practices when creating your post – here’s a pretty great Instagram post guide.

With the help of a video production company and an efficient video content strategy, you can ensure that your posts’ quality is always top-notch. They need to reflect your brand image and values and reflect the level of quality content that your followers expect. As a result, for major brands or accounts, Instagram posts are highly curated.

Instagram Stories are more fleeting and fun. Instagram Stories are only 15 seconds long and disappear 24 hours after they are posted.

However, you can feature your best Instagram Stories at the top of your profile and they will sit there permanently. You can use new creative design trends and create some better highlights.

Instagram Stories appear at the top of the Instagram app rather than as part of someone’s feed. Instagram Stories are in the vertical video or photo format rather than square. You can add videos right after recording them or use a video editor for Instagram to improve recordings and then upload a polished version.

They often include stickers or face filters—which you can’t use in an Instagram post.

Because Instagram stories are more temporary, they’re typically more casual. They’re used as a real-time engagement strategy rather than a perfect, polished Instagram post.

When to use Instagram posts

Instagram posts are best for content that is:

• Evergreen – Content that you want people to be able to see forever
• Curated – Aim for high-value content on your Instagram feed
• Designed for reach – Posts are more likely to reach new audiences than Stories
• Soundless – Most users scroll their feed with the sound off

A business’s Instagram posts may be:

• Professional product shots
• Well-produced videos

When to use Instagram stories

Instagram Stories are ideally:

• Timely – Stories only last 24 hours, so they can be more “in the moment”
• Casual – Selfie videos or behind-the-scenes content are more common
• Designed for engagement – Your Stories will be watched by your current followers
• Sound on – Most users watch Instagram Stories with their sound on

Example Instagram Stories for business would be:

• Breaking announcements
• Short-term discounts or sales
• Polls for your customers
• Behind-the-scenes videos or interviews

Start tracking your Instagram analytics

Want to track the success of your Instagram campaigns?

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter, and Instagram.

Related Articles:

How to Get More Instagram Followers: 30 Proven Strategies

How To Track Instagram Follower Count In 2024?

The post Instagram Posts vs Instagram Stories: Is One Better Than the Other? appeared first on Keyhole.

Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is.

What is follower growth rate?

Follower growth rate, expressed as a percentage growth, measures the speed at which your social media account is gaining (or losing) followers relative to your previous follower count.

For example, your monthly Instagram follower growth rate would be the percentage growth your follower count has seen since last month. A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. At the same time, a dip might need some optimization tweaks.

Why should I track follower growth rate?

Tracking a raw increase in follower count doesn’t tell you as much about how quickly you’re gaining followers as your growth rate does.

It serves as a better health check on the performance of your campaigns. Tracking this rate can help you monitor your performance against your competitors. For example, you could have fewer followers due to having a newer account, but you could be gaining traction much faster than they are.

How to calculate follower growth rate?

The growth rate is calculated as the number of followers you gained divided by the number of followers you started, times 100% (over a specific time period).

The follower growth rate calculation is:

Follower Growth Rate = New Followers / Starting Follower Count x 100%

For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%.

Contrast this with Company B which starts the month with 10,000 followers and gains 100. That’s a growth rate of only 1%.

Although both accounts gained the same raw number of followers, Company A is doing a much better job at attracting new followers—their growth rate was 10 times faster relative to their original size.

5 Tips to increase follower growth

There are several quick ways to increase your followers:

1. Create high-quality content: Your content should be visually appealing, informative, and engaging. When you post high quality content, people are more likely to follow you and share your content with others.

2. Use relevant hashtags: Hashtags help more audiences discover your content, so use relevant hashtags in your posts. This will help your content reach a wider audience and increase your chances of gaining new followers.

3. Engage with your followers: Respond to comments and direct messages, and ask your followers questions to encourage engagement. Building a relationship with your audience will push them to continue following you and sharing your content with a broader segment.

4. Collaborate with other accounts: Collaborating with peers from your niche can help you reach a new audience segment and gain new followers. You can collaborate by creating joint content, running a giveaway, or sharing each other’s content.

5. Consistency is key: Post regularly and at the right times to keep your followers engaged. This will keep you on their minds and increase your chances of gaining new followers.

Bonus: Add your competitors’ profiles to Keyhole dashboard and see what content drives them more engagement, and eventually followers.

Remember, building a following takes time and effort. Consistency, quality content, engagement, and collaboration are key to increasing follower growth.

Takeaway

Now you can feed in the formula given above in spreadsheets and create your own rate calculator. But even that might add to your work pile! That’s why we suggest you try out Keyhole, a complete social media analytics platform.

Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. To easily track and report on your growth rate—and that of your competitors.

Related Articles

What Is A Good Follower To Following Ratio For You?

Instagram Posts vs Instagram Stories: Is One Better Than the Other?

The post How To Calculate Follower Growth Rate For Instagram? appeared first on Keyhole.

What are impressions?

Impressions are the total number of exposures to your content. This can include the same person seeing your content multiple times.

Impressions are tracked on many different platforms. For example, how many times people see your Instagram posts, or how many times your ad is displayed with Google Ads.

Impressions are often confused with reach. While reach counts the number of people who saw your content, impressions count the total number of views.

Why should you track impressions?

Impressions tell you how many times your content has been viewed, so that’s interesting on its own. But your impressions give you more information when you compare them against other metrics.

For example, content with a high impression to reach ratio mean that people are re-viewing your content many times—which probably means they like it!

Or, if you have lots of Instagram followers but relatively few impressions, it could mean that you may have followers that don’t spend very much time on Instagram, and you may want to target a different demographic.

How are impressions calculated

On most platforms, an impression is tracked every time your content visibly appears in someone’s feed.

On a platform without a feed, like Snapchat for example, a “Story View” would be considered the same as an impression.

How to measure impressions

Most platforms give you impression data directly on a post’s analytics. On Instagram, for example, you can go to your profile and tap “Insights” to see your posts’ impression data.

To track all your impressions in one place, you can use a social media analytics tool like Keyhole.

Keyhole will not only show you the total impressions you achieve on your posts, but it will also help you identify content that is likely to get the most impressions before you even post!

This can help you pick strategies that are more likely to result in increased viewership.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

Related Articles:

What Is Social Media Reach?
Reach vs Impressions

The post How Are Impressions Calculated? [With A Tool Recommendation] appeared first on Keyhole.

What is geotagging?

Geotagging is the process of adding geographical metadata to your online content with the purpose of identifying the physical location of where the content was posted from.

Geotagging may be in the form of latitude and longitude coordinates, or it may involve tagging a place name, like an attraction or a business.

Why should you use geotagging?

If you’re a location-specific business, you stand to benefit most from growing a local audience.

By tagging your website or social media posts with your physical location, you make it much easier for local customers to find you.

This benefits users too. In an infinitely large online space, users still crave the ability to find local content, because they want to find the content that’s most relevant to them.

4 Ways to use location-based marketing

1. Geotag your Instagram posts

Instagram allows you to tag your photos, videos, and Stories with a physical location.

Why should you use Instagram geotagging?

By tagging your Instagram posts with your location, you are more likely to show up in local users’ Discover feed, or for users who are specifically searching that location.

This is a great, low-effort way to boost engagement.

You can also tag your posts with an event, so that eventgoers can find your content.

2. Geotag your other social media posts too

Facebook, YouTube, Twitter, and most other social media apps also let you tag posts with your location.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

3. Use local search ads

If you’re trying to target an audience with a specific location, you can run location-targeted ads on Google, Bing, and other search engines.

Your ads will target users who are searching with your specific location keywords, either in their search results page or on the map results.

4. Real-time geolocation marketing

If your business has its own app, you can use your customer’s physical location to present them with an offer once they’re within a certain distance of your store.

For example, you could push a notification with a recent sale, or trigger part of the customer experience. Consider getting analytics cerftification in case you want a stronger grip on your marketing numbers.

The Atom movie app, for example, allows you to pre-order concessions like popcorn. Once you arrive at the theatre, your geolocation pings the concession stand to prepare your popcorn for you by the time you arrive.

Related Articles:

Incorporating Memes, Emojis, and Gifs Into Your Social Strategy for Higher Engagement

5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram.

The post How Can I Use Geotagging In My Digital Marketing? appeared first on Keyhole.

While you’re better off using fewer hashtags on Twitter, you’ll see more success using a lot of hashtags on Instagram.

Let’s first cover why you should be using hashtags in the first place.

Why You Should Use Hashtags

There are many benefits to using hashtags:

1. Expand Your Audience

Hashtags are a great way to expand your audience on your social media posts. When you post on a hashtag, any user who taps that hashtag on someone else’s post has a chance of seeing your post.

2. Engage Your Audience

You can also use branded hashtags to build a community. For example, sports teams use branded hashtags so their fans can easily find each other’s posts, and retail brands can encourage user-created content by getting them to post their merch on their branded hashtag.

3. Promote an Event

By encouraging people to post on an event hashtag, you can get your audience to promote your event for you while at the event (even if it’s virtual).  Additionally, leveraging a mobile event app can significantly enhance your promotional efforts. With a mobile event app, attendees can access event schedules, speaker information, interactive maps, and networking opportunities all in one place.

4. Measure Your Impact

If you post consistently with the same hashtag, or you ask your influencers to post with a specific hashtag, you can measure the impact of particular types of content or particular influencers.

Let’s cover the best number of hashtags, platform by platform.

Best Number of Hashtags to Use on Instagram

You can use up to 30 hashtags on a single Instagram post, but that’s a great way to come off as spammy.

Research shows that it is best to use between 9 to 11 hashtags on Instagram, as that’s the magic range that generates the most engagement. It’s a nice balance between using enough hashtags to get found, but not so many that you have a wall of hashtags.

Tip: Many accounts use a series of dots to add spacing below their post content and then bury their hashtags at the bottom so that they don’t distract from the message of the post.

Hashtags are most beneficial on Instagram. When you use a hashtag on Instagram, your post will appear on the page for that hashtag, and it also has a chance of appearing in the relevant hashtag Story.

People can also follow specific hashtags on Instagram, so it can be a great way of getting your content in people’s feeds.

Best Number of Hashtags to Use on Twitter

Even though hashtags originated on Twitter, they’re more of a detriment to your Tweets.

The same research shows that using 1 to 2 hashtags generates far more engagement than 3 or more.

Twitter makes it easy to follow trending topics without hashtags, so tweets containing lots of hashtags are typically treated as spam (and often are).

Best Number of Hashtags to Use on Facebook

Hashtags never gained popularity on Facebook in the same way as many other social platforms—likely because most people get their Facebook content from friends and pages.

In fact, studies have shown that Facebook posts without hashtags perform better than those that do use them.

If you do need to use a hashtag—to promote an event for example—studies have shown that it’s best to limit your Facebook posts to 1 hashtag (if you use any at all).

Track Your Hashtags with Keyhole

Keyhole makes it easy to accurately capture hashtag analytics in real time. By tracking your hashtag analytics, you can see what’s working, track which influencers have the biggest impact, and calculate the ROI of your hashtag campaigns.

Related Articles:

Monitoring and Measuring Hashtag Performance

Top 15 Hashtag Analytics Tools

The post What’s The Best Number Of Hashtags To Use In My Post? appeared first on Keyhole.

That’s because audiences would much rather hear from personalities they know and love rather than a brand they’ve never heard of.

Collaborating with an influencer is a great way to fast-track your success, but how do you calculate the ROI of working with an influencer? And how can you measure one influencer against another?

Let’s walk through some of the key influencer ROI metrics.

Influencer Social Media Metrics

Determining what a successful influencer relationship looks like depends on your brand’s goals. Are you looking to increase brand awareness? Are you looking to drive sales?

What you consider a return on your investment will affect how you measure the success of an influencer.

Here are some key metrics to track:

• Visibility Metrics: Impressions, reach, new followers, website traffic
  
  
• Engagement Metrics: Likes, reactions, comments, shares
  
  
• Conversion & Sales Metrics: Form submissions, newsletter subscriptions, eCommerce sales, and revenue generated

How to Calculate the ROI of an Influencer

The influencer ROI calculation is simple:

ROI (Return on Investment) = Net Return / Total Investment x 100%

The “total investment” portion of the equation is relatively easy to calculate. This is the total cost of working with an influencer.

This includes direct costs like how much you paid the influencer and the cost of any merchandise given away, as well as hidden costs like the value of your own time and marketing agency expenses.

The “net return” is harder to calculate but represents the profit you earn from working with an influencer.

In some cases, profit is easily quantifiable in terms of dollars. For example, if your influencer is sharing a referral code or link that can be directly attributed to sales, the calculation is simple.

However, in other cases, if your goal is for your influencer to earn a certain number of impressions, you may need to translate those impressions into a dollar value, or express the result of the equation as a cost per impression.

Influencer ROI Examples

Example 1: For a dollars-to-dollars example, let’s assume you want your influencer to drive e-commerce sales. If you spent $5,000 working with this influencer and they generated $20,000 in sales, that’s a 300% return on your investment:

ROI = Net Return / Total Investment x 100%

= ($20,000 – $5,000) / $5,000 x 100%

= $15,000 / $5,000 x 100%

= 300%

That means you profited by three times as much money as you spent. You could then compare one influencer to another to determine which influencer generates the most business for your company relative to their cost.

Example 2: If your goal is impressions, you can either express the equation in terms of a rate cost, or you can convert the value of impressions to dollars.

For example, you could calculate ROI as a rate:

ROI = Impressions / Total Investment

= 1,000,000 impressions / $5,000

= 200 impressions per dollar (or $0.50 per impression)

Or you can translate first translate impressions to a dollar value. For example, if you know your company receives $10,000 in sales on average per 1,000,000 impressions:

ROI = ($10,000 – $5,000) / $5,000 x 100%

= $5,000 / $5,000 x 100%

= 100%

Note: An ROI of 100% means you doubled your investment.

Start Tracking Your Influencer ROI with Keyhole

Keyhole’s influencer tracking and analytics feature will help you calculate your influencer ROI with ease.

Related Articles:

How Do I Calculate ROI of an Influencer Marketing Campaign?

Influencer Marketing ROI: Calculate ROI and Maximize Your Social Impact

The post How To Calculate The ROI Of A Social Media Influencer Over Time appeared first on Keyhole.