• Facebook continues to be the most used social media platform by far.
• Almost 75% of high-income earners use Facebook.
• Facebook allows for granular targeting that other platforms can’t offer.
• Facebook is an excellent tool for lead generation.

However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right numbers with good Facebook analytics tools.

The official Facebook Analytics tool is no longer available after July 01, 2021. So, in order to measure your Facebook performance and engagement, you’ve to look for other tools.

On the other hand, Facebook analytics tool enables you to comprehend, contrast, and communicate your long-term progress. It helps you track important metrics, measure your Facebook page performance, and compare it with others.

So, what are the best Facebook analytics tools for 2024?

Looking at prices and differentiating features, learn about the top 17 Facebook analytics tools:

1. Keyhole

Use Keyhole to access public Facebook page analytics, whether it belongs to you or a competitor for the perfect optimization hacks. Inputting the page’s name will reveal metrics surrounding fan growth, engagement by post type, and the best times to post based on engagement. A unique feature, the tool also calculates the ideal length of your updates by character count.

To better understand your own page or the competition’s strategies, you can export these data points — and more — in PDFs and Excel spreadsheets.

Here are some features that make Keyhole best-suited for Facebook marketing:

1. Analyze your competitors and see what’s working for them

2. Track engagement-related metrics in a snapshot

3. Monitor your campaigns and know what your audience likes the most

4. Keep a tab on your most frequent and most engaging post types

5. Schedule unlimited posts to your Facebook page at your best time to post

6. Track your page mentions in one place

What our customers say

“I’ve been using Keyhole almost since the beginning and what I love best is the flexibility in the data that can be tracked and captured. It has made evaluating ROI of different campaigns and tactics much easier.“

-Annelise L, Digital Strategist

“I like how easy it is to generate my analytics report for my social media channels. The hashtag tracker is particularly useful and the insights have proven to be of great use for our campaign.”

-Tasmy G, Online Communications Officer

Price: Starts at $89 per month

2. Brand24

Try Brand24‘s Facebook page analyzer to track metrics surrounding conversations across Facebook.

It gives a stream of your company’s mentions, but this Facebook analytics tool’s value lies in the measurement of these mentions. For example, it quantifies sentiment and the influence of individual users. It also has a discussion volume chart, illustrating spikes and drops in mentions.

This helps you visualize the popularity of events and social campaigns.

Price: $119 – $299 per month

3. Brandwatch

Use Brandwatch to analyze a page’s fan base.

Able to track data pertaining to any public page, the tool offers audience analytics such as gender, location, profession, and interests. Along with mention volume and sentiment, the tool monitors what audience members are sharing to uncover popular topics.

You can use this information to inform your Facebook content strategy, possibly giving you more ideas to post about.

Price: $108 per month

4. Social Status

Automate your monthly Facebook reports with Social Status.

Social Status is an industry-leading social media analytics and reporting tool. Aside from providing full paid and organic breakdowns for your Facebook Pages, it also includes analytics and reporting for all the other major social media channels too.

Export boardroom-ready reports in PDF, PPTX, XLSX, and Google Slides with white label support and fully customizable report templates. Social Status also enables competitor analysis against any other Facebook Pages and the ability to report on the paid performance of your Meta Ad Accounts.

Price: Starting from $9/month

5. Social Champ

Start with Social Champ if you are looking for a comprehensive Facebook analytics tool along with an exemplary scheduling dashboard.

Track Facebook page post insights for major metrics like Audience, Impressions, Engagement, and Brand awareness in beautiful graphical representation. Monitor organic and paid traffic while optimizing your post’s performances in real-time with the best time to post features.

Repost or delete posts just like Facebook. Generate and download exclusive white-labeled reports in PDF, PPT, and CSV formats. Overview top posts and sort them on various metrics for a detailed analysis making Social Champ a must-have Facebook analytics tool.

Price: Starting from $29/month

6. Mention

Sign up for Mention to access its library of historical data, which updates every minute.

A variety of charts and graphs illustrate page analytics such as sentiment, engagement, and demographic information – ranging from age to ethnicity. Like other tools on this list, you can access data for any public page.

Price: $99-$179 per month

7. Facebook Insights

Stick with Facebook Insights if you’re uncomfortable using or paying for a third-party tool.

Available for each page you manage, it has basic – yet essential – metrics such as page likes and actions. Differentiating between paid and organic, you can get standard post data like reach, impressions, and engagement. It also offers fan demographic information, including gender, location, and language.

Due to its range of metrics, some tools on this list integrate with Facebook Insights instead of offering unique data points.

Price: Free

8. Oktopost

Quantify the financial impact of your social media strategies using Oktopost.

The tool tracks conversions while identifying channels and messages that drive financial actions on your website. For example, it allows you to confidently say “this new customer came from our latest Facebook post”.

Oktopost also uses engagement data to pinpoint the best posting times, allowing you to publish through its dashboard.

Price: Custom

9. quintly

Try out quintly to measure your pages against competitors.

You can access Facebook Insights through the tool, which will allow you to start comparing and contrasting pages. It visualizes stats — such as engagement — from these accounts in single graphs. These sorts of features make quintly a go-to tool for competitive goal setting.

Price: $449 per month

10. Rival IQ

Use Rival IQ – another competitive benchmarking tool for Facebook – to track opposing brands and measure your performance against theirs.

Prioritizing growth, the tool records how audiences change on weekly, monthly, quarterly and annual bases. By giving you access to historical data, you can correlate audience size fluctuations to major events and business cycles. This pinpoints when rival is expanding their fan bases.

Price: $239 – $519 USD per month

11. SharedCount

Take SharedCount’s name literally.

Answering more than a billion requests per month, the website tracks the social like, share and comment counts of content pieces. To see these stats, simply paste a URL into the search bar.

Price: $40 – $640 per month

12. Emplifi

Try Emplifi if you need a comprehensive dataset above all else.

The features include custom benchmarking and competitive analysis, allowing you to create groups to track your Facebook performance against. The tool also differentiates between paid and non-paid content when measuring post performance.

For companies with a worldwide presence, Emplifi can segment data by individual brand and country.

Price: $200 per month

13. Sotrender

Collect metrics from any public page in a single dashboard with Sotrender, allowing you to measure your performance and research competitors.

On top of audience demographic information, the tool offers data such as post reach and impressions. You can see how these metrics vary between update types, including ones that have photos, videos and just text. Using the numbers it tracks, Sotrender makes suggestions about when to post and which kinds of media to use.

Price: $69 – $389 per month

14. Sprout Social

Choose Sprout Social to monitor the numbers behind different Facebook page analytics in one dashboard.

It also offers an inbox that brings messages from all pages into a filterable stream, you can access data visualizations for post metrics such as impressions and engagements. The platform also tracks page data, including fan growth. You can export these analytics to PDFs and CSVs.

Price: $249 – $499 per month

15. Vaizle

Try out Vaizle free Facebook analytics tool that allows businesses to track and measure key metrics of their Facebook business page through insightful visuals.

Vaizle is a powerful Facebook analytics tool that provides businesses and marketers with the ability to track their Facebook page’s performance and engagement in real time. In fact, users can monitor and analyze their page’s key metrics, such as post reach, engagement, and follower growth. 

Vaizle’s user-friendly interface and comprehensive reporting features make it an essential tool for businesses looking to improve their Facebook marketing strategy and increase their social media ROI.

Price: $29 – $299/month

16. Unmetric

Use Unmetric to guide your growth strategy through its reporting and historical analysis features.

Containing Facebook Insights data, it emails you Excel and PowerPoint reports based on the frequency you set. The metrics can be up to four years old, that help you determine how well past strategies worked for you and your competitors.

Unmetric also separates paid from organic numbers when analyzing posts for standard metrics such as engagement.

Price: Starts at $1,000 per month

17. Whatagraph

Gather all your social media data with Whatagraph’s Facebook reporting tool.

Built for marketing agencies and in-house marketers, Whatagraph saves your time by quickly creating streamlined Facebook reports or dashboards instead of building them from scratch. It even measures your Facebook strategy success, collects all your critical KPIs, and monitors your campaign performance.

Price: From $199 per month

The Final Verdict About These Facebook Analytics Tools

Some platforms should appeal to you, but the choice ultimately depends on:

• Getting features that help grow your Facebook footprint
• Measuring the metrics you value
• Staying within your budget
• Receiving a positive user experience

Use this list of 17 Facebook analytics tools as your guide to, at the very least, simplify the research and decision processes.

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Facebook, Twitter, Instagram, and YouTube.

The post Top 17 Facebook Analytics Tools To Measure Page Performance appeared first on Keyhole.

This allows you to listen to your customer base, learn more about them and interact with them. 

You can also identify possible new customers, and learn more about your industry or competitors. 

Social listening needs to be actionable. To use it to your advantage, you need to make the most out of conversations that happen about your brand and industry. 

Here are 16 social listening strategies you can incorporate to grow your business and a bonus tool to execute your strategy:

1. Develop leads by pinpointing prospects

By tracking a range of terms, you can reveal users in your target market who may not know about your business.

To locate potential customers, track keywords and hashtags related to your niche that reflect:

• Trade publications
• Common practices
• Issues in your sector
• Leading figures and products

It can take between seconds and days to find posts containing your terms, depending on the social scale of your business and industry. Regardless, consider users who post with those terms as prospects.

The next step involves putting your social media sales hat on. Join the conversation by replying to them.

For example, give your opinion about a trend or send the prospect to a relevant page on your website.

This can earn you a fan and generate interest in your brand. The user may engage with you in the future or explore your website and eventually convert. Explore more ways to make you website profitable and monetize it in the best way possible.

2. Develop leads through dissatisfied competitor customers

With similar tactics, you can find users eager to try new products and services.

Track your competitors’ usernames, brand hashtags, and product names to locate prospects who may be tired of their services.

Along with these terms, monitor negative keywords such as:

• Not
• Can’t
• Won’t
• Doesn’t

Depending on your social media monitoring tool, this can be done by typing the following into the search function:

“competitor name” AND “negative keyword”

As you identify unhappy customers, ask them what they’re looking for in an ideal product. If you can meet their needs, link them to a demo, discount, or free trial.

But remember, they’re upset. Use gentle language and don’t force a reply from them.

3. Learn your audience’s language

Effectively marketing a product through content such as ads and landing pages involves speaking the audience’s language.

This is largely because it shows you understand their common train of thought. As a result, you can better communicate with them.

As you study posts that use your tracked keywords, you may notice that members of your market:

• Phrase concepts in a specific way
• Use common secondary keywords
• Write simple, complex, or somewhere-in-between sentences

Without compromising clarity, implement the findings in your content.

Unconvinced it’ll make a difference? Run a landing page A/B test using your writing style versus an adjusted style that uses your audience’s diction.

Go forward based on the winning conversion rate.

4. Identify influencers

As brands turn to popular online personalities to post about their products, social listening is becoming a viable way to identify influencers.

To find social media thought leaders in your niche, track the URLs and titles of:

• Popular blog posts
• Authoritative case studies
• Content from industry-leading blogs and publications

You then need to determine who’s earning the highest engagement rate when sharing this material.

Use this simple formula to calculate the engagement rate:

After you identify influencers, reach out to them by pitching your campaign idea. Explain how they’ll benefit and then ask for their participation.

5. Find feedback

Tracking your brand and product names can uncover customer feedback across niche and popular social platforms.

Combined with positive and negative terms, such as “does” and “doesn’t,” you can locate reviews, complaints, and endorsements.

As customers post positive comments, ask to use them as testimonials on your website, and make an effort to repost or retweet positive feedback.

This is a great strategy because it reminds your followers of the awesomeness of what you’re selling, and will likely interest new leads who happen to hear others raving about you.

Money saving app Piggybank does a great job at this. They repost the positive reviews they get from Twitter right on their Instagram page.

Since consumers resonate more easily with reviews from fellow consumers than from ads sent out by brands, Piggybank’s happy customers see fit to testify to the customer review Piggybank posted…

And there are also bottom-of-the-funnel customers asking how to get started; here’s one:

On the flip side, you can also find negative feedback or comments through social listening.

But what you do after getting bad reviews is what matters the most.

It can be overwhelming to take note of every single piece of negative feedback, but the trick is to find the public embarrassments your company can do something about and handle the situation with finesse and style that impresses onlookers.

For example, JetBlue got a tweet from a customer who was complaining about being on a flight that had a bad headphone jack and a malfunctioning TV.

JetBlue responded with what clearly looks like more than just an apology; they offered to compensate the customer with a $15 credit for the inconvenience (once she can confirm she’s the actual customer who had the experience).

6. Start conversations with users who don’t tag you

If you only pay attention to your direct mentions on platforms such as Twitter and Instagram, you can miss chances to connect with prospects and nurture leads.

As well as not tagging you, it’s common for users to:

• Misspell your name when trying to tag you
• Talk about your products or services without mentioning your business
• Misspell those products and services, too

The solution is to monitor the names of your business, products, and services, along with their common incorrect spellings.

For the latter, type the names into your phone. Note any autocorrects and create social listening trackers with your tool of choice. You can also think up misspellings on your own.

7. Keep tabs on industry news and developing trends

Monitoring the social web for news and trends can provide topics to post and blog about, keeping your content marketing strategy fresh.

To stay on top of what’s relevant, track keywords and usernames of big players and authoritative publications in your sector.

A tool like Keyhole can help you track other accounts, hashtags, or keywords.

Along with these keywords, monitor standard news terms such as:

• Breaking
• Developing
• Trending

Depending on your social listening software, you can do this by typing a news term and publication name into the search function:

“breaking” AND “Wall Street Journal”

As you collect data about news and trends, your business can demonstrate expertise by creating and promoting articles that explain a story’s background issues.

8. Track and measure the results of social campaigns

This may seem like a moot point to some, but many marketers don’t track social media campaigns run by rivals, role models, or even their own brands.

Since many social listening tools have analytics suites, you can collect data surrounding hashtag campaigns on Twitter, Instagram, and other platforms.

Beyond tracking performance, this data is useful for:

• Setting goals for future campaigns
• Analyzing which demographics within your target audience were most active, tailoring upcoming ads and content toward them

Another simple way to collect valuable data is to share your content using custom short URLs in place of generic short links.

By doing this, you’ll be able to collect click data at its source, giving you the ability to analyze your content’s performance, easily identify which types of content your audience engages with most, and set a strong social media strategy going forward. It’s also a good idea to take advantage of other marketing management tools to track results and make more informed decisions for future planning.

9. Discover new audience spaces

A multi-channel social listening strategy can reveal audience activity on platforms you didn’t know about.

You may uncover conversations surrounding trends, competitors and even your business by searching through different forums, communities and social sites.

For example, people thinking about cosmetic surgery may not take to Twitter to express their concerns. Instead, niche forums are more common:

As you discover platforms that audience members frequent, read their posts to gain more insights about their needs, desires, and pain points.

10. Answer indirect questions

Answering questions isn’t always a way to overtly promote your business. Rather, it introduces you to prospects and helps build rapport.

You’ll inevitably stumble upon queries as you track brand and industry keywords.

For example, if you make task managers, you’ll likely find questions about prioritization and project management. You can respond by giving an answer or link to a relevant blog post.

It’s less common for people to ask for task manager recommendations. But when that time comes, feel free to make the case for your product.

11. Monitor competitor content

Monitoring how your competitors’ content performs on social media can help your content strategy, ideas and tactics.

Since you likely share an audience with opposing businesses, content that works well for them can work well for you. And not only that – by monitoring your competition, you will also be able to spot new link insertion opportunities. Only look for a good match because not everything will be a good fit for you and your brand.

Start by tracking your competitors side-by-side. Depending on your tool, this should key generate engagement data – how many times it’s been engaged with, seen, etc. You may also see opinions and conversations about the piece.

Use these insights by:

• Seeing which issues and pain points resonate with your audience
• Modeling posts, studies, and infographics of the most popular content
• Reaching out to users when they have expressed discontentment with your competitors

Keyhole Comparisons allows you to monitor and compare competitor content such as their accounts and hashtags.

12. Create customer and prospect personas

Analyzing the profiles of users who post with your monitored terms is a way to build buyer personas – representations of customer groups to help you understand your target markets.

First, make a spreadsheet and fill it with the profile URLs of people who use your brand-specific keywords and hashtags. Second, once you’re comfortable with the size of your list, look at each profile for information about:

• Age
• Gender
• Position
• Industry
• Business size and scope

Third, sort the profiles into groups based on this data. You may be surprised to learn which kinds of people make up your social audience.

Understanding who you’re communicating with should boost clicks and teach you how to increase social media engagement as you craft messages and campaigns.

13. Research and develop

You can think up ideas worth investigating by sifting through social listening reports, such as:

• Creating new services or products
• Launching events or campaigns your audience would likely enjoy
• Altering brand positioning based on what consumers say about you and the competition

Depending on your organization’s structure, putting these ideas into action could involve collaborating with a different department or the team member beside you.

Regardless, uncovering them starts by tracking broad industry terms.

For example, if you’re a marketer for an analytics brand, you might monitor “metrics” and “social data.” You’ll eventually see someone express a need or desire. Reach out if you can already solve their pain point.

If not, consider taking the necessary steps to do so.

14. Detect and mitigate issues before they escalate

Monitoring brand and industry keywords can inform you when concerns and problems develop, helping you quickly react.

Let’s say you’re in the software business. One day, you notice someone tweeting about a significant error.

You would immediately try to replicate that error, and:

• If you can replicate it, try to fix it. Then, reach out to the user to explain it’s on the mend.
• If you can’t replicate it, show your concern. Tweet with the user and ask for more information.

A slow, or non-existent, reaction can push customers away and damage your reputation.

15. Send bottom-of-the-funnel customers to gated free trials, product pages, or waiting lists

Bottom-of-the-funnel consumers are also always lurking around conversations about your industry, brand, or specific product.

These people have heard about your brand before.

And they’re ready to buy. They just need a few questions answered.

So they ask questions like “Is there a version that will include xyz feature coming soon?” OR “Can your product do this specific thing?” If you’re keeping tabs on conversations in your industry, you’ll be able to pull these prospects into the fold.

In 2017, Audi had a tweet where a prospective buyer (Godwin) asked if they had any new upgrades on a couple of their cars.

Audi responded saying the feature is coming in 2018, and sent the buyer a link where he could sign up with them to get updated once it’s out.

Once the buyer clicks the link, Audi sends him to a well-designed landing page where he’s being welcomed as a lead. The car brand gets his info and gets the chance to alert him once his desired feature is out in the market.

This means while Audi is responding to Godwin with a signup form to fill, there are probably other potential buyers around who have the same question Godwin asked and would sign up to get updates from Audi as well — via the same page Audi sent to Godwin.

This way, Audi is using social listening as a tactic to generate more leads for their new car upgrade coming in 2018.

It’s a powerful social listening strategy to monitor these industry interactions and earn the opportunity to convert bottom-of-the-funnel prospects into actual paying buyers.

And if, like Audi, you don’t already have the feature or exact product a potential buyer is asking for, have a well-designed page ready to convert the person into a lead — so you have the opportunity to draw them back to your business when it’s time.

16. Refer top-of-the-funnel customers to ungated content

Top-of-the-funnel customers are also lurking around.

There’s always someone hearing about your brand or product for the first time, or seeing conversations about your brand or industry.

Unlike those on the bottom-of-the funnel, these people aren’t ready to buy anything.

They only want to learn more about the matter being discussed — your product, brand or industry.

You can refer these customers to a piece of content, a handy tool, or any value that answers their questions and get them ready to buy.

Audi, in the example above, sent ready-to-buy prospects right from social interactions to a gated page; should you do the same for top-of-the-funnel customers? Not quite.

Picture this for a moment: you go to Twitter and find a promoted tweet that interests you. The tweet is from a brand you’ve never seen or heard of before, promoting a product you don’t entirely understand.

So you’re curious. You want to learn more about what’s being promoted. You reply to the tweet asking “How do I get started?”

To which the brand replies, “Go to [this url] to learn how to get started.”

Would you click or not? You probably would. After all, you’re the one looking for answers.

But upon arrival on the page, you find a form asking for your personal information.

Would you give your information just to learn more about a product? You probably won’t. Especially when you’re just trying to see how to get started with a product.

If you were ready to get started, that’s a different case, you’d sign up. But gating a page that’ll teach you how to get started? Not ideal.

So it’s best to make your tool, content, or any other value ungated for people who just want to “learn more”.

Bonus: A social listening tool to grow your business

A great social monitoring tool will analyze the most engaging posts about your brand, alert you when influencers talk about you or identify possible influencers, as well as indicate when a keyword or topic you’re tracking is being buzzed about on social platforms.

Keyhole monitors real-time and historical data around URLs, hashtags, keywords and usernames on Twitter and Instagram.

By inputting up to five terms in this social listening tool’s search function, it will generate and track metrics such as:

• The number of posts and people using your terms
• User demographic information, including gender and location
• Top posts, based on engagement data such as shares and replies
• Influence data, such as which users are drawing the most attention to your tracked terms

In a shareable and printable dashboard, it displays this data in tables, timelines, pie charts and bar graphs.

Price: Custom

Whether people are having conversations directly about your brand, your industry, or your competitors, there’s a constant information exchange at high volumes.  

Social listening can contribute greatly to your business’s growth in a variety of different ways. You need to keep listening and monitoring to inform your social media and business strategies.

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram.

Related Articles:

Top 29 Social Listening Tools for Marketers

What is Social Listening?

The post 16 Social Listening Strategies To Incorporate Into Business Strategy(+ Recommended Tool) appeared first on Keyhole.

In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience.

But social media is a data beast!

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand.

You can also invest in the right social media analytics tools and empower your marketing team to make the right decisions for running an optimized marketing campaign. Helping you put your brand in front of the right audience at the right time.

In addition, if you run multiple social media accounts, tracking the right metrics can improve your brand management, customer service, and experience, helping you grow your brand.

Now, it’s important to choose a tool that fits your unique needs. To help you find the right one, we’ve gathered and updated our guide to the best 27 tools to use in 2024 & beyond.

1. Keyhole

Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you. It excels at four key things:

• Getting you inside the minds of your customers.
• Simplifying your reporting so you can easily share results with your team.
• Showing you what attracts your consumers’ attention.
• Saving you a huge amount of time as you don’t have to crawl different social platforms looking for and reporting your social analytics.

These are critical features to look out for when making social media analytics software comparisons. 

As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

Using Keyhole, you can find, identify, track, and reach out to your influencers:

You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:

With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.

And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.

Why Our Customers Love Us

“Keyhole helps us track influencers and mentions. Dashboards are great – can use as is in reports. Supports influencer tracking and we use it to track corporate campaigns.“

Lauren F, Founder & Strategist

“Keyhole is useful and user-friendly. Keyhole is an excellent tool for providing basic insights about social media accounts and tracking social media conversations. As a college professor, I have found it to be a great way to introduce students to social media analytics.“

Kyle H, Associate Professor

Pricing: Custom

2. Social Champ

Social Champ is a one-stop, social media management tool that also enables users to analyze their social media performances with an attractive analytics tool!

The fact that users can get daily updated insights with an eye-catching graphical representation of all the major metrics, makes it a go-to choice for Startups, Entrepreneurs, Small Businesses, and Agencies.

Social Champ allows users to schedule posts, organize them in a Calendar, and later share, engage with the audiences, and offer post tracking with an exemplary analytics tool.
You can optimize the post performances with the best time-to-post feature. Generate and export reports in PDF, PDF, and CSV file formats.

Pros: Analytics tool of Social Champ is for both free and paid plans where one can save time by tracking multiple social accounts with a single click. A wide range of dates to choose and compare the data from makes it stand-out.

Cons: The Analytics tool of Social Champ is only available on the browser and not on the mobile app.  

Pricing: Starting from $29/month

3. Oktopost

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.

Do you have global social media teams? Manage social media teams in more than one country all from one platform.

Social media management, social employee advocacy, and social media promotions are some of Oktopost’s best features.

You can measure your social media marketing performance and optimize your efforts accordingly. 

Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights. 

Also, did you know Oktopost has recently partnered up with Keyhole? Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive.

Con: Unfortunately, the platform does not have the ability to cross-post between networks. 

Price: Available upon request

4. Social Status

Social Status is a specialized social media analytics and reports automation tool.

For that reason, the tool goes in-depth for tracking every available metric across all the main social channels including Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter.

Metrics can be broken down into paid and organic, and posts can be segmented by theme via tagging. Follower demographics can be seen based on age, gender, country, and city.

Social Status also supports newer media types like Instagram Stories, Instagram Reels, and YouTube Shorts. Social reports can be exported to CSV, PDF, PowerPoint, and Google Slides.

Pro: Social Status is especially popular with digital agencies and brands who need to white label and customize different report templates for different clients or stakeholders.

Con: There are no publishing, scheduling, or listening features in Social Status since it is a dedicated social analytics tool. 

Price: $29/month onwards

Read More: 120+ Instagram Caption Ideas For Every Type Of Posts

5. Vaizle

Vaizle is a Meta ad analytics, social media benchmarking, and reporting tool for startups and enterprises who need actionable insights in the simplest possible way. 

You can get an in-depth analysis of your daily ad spend, latest trends, and top-performing posts along with easy-to-create customizable pdf reports. Vaizle also provides various free tools that provide ad analytics as well as social media analytics across Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google.

It also provides daily insights across multiple variables in the form of graphs, charts, and numbers that aids you in improving your social media performance.

Vaizle is being used by 2000+ happy customers across 90 countries. Some of the few clients that used Vaizle to improve their overall social media performance are American Public Media, Rainbow Financial services, FTI Consulting, and IMCG Creative. 

Pro: An easy-to-use Meta-ad and social media analytics tool that transforms data into actionable insights in a sorted and simplest possible manner.

Con: It does not provide a scheduling feature.

Price: $59 -$149 per month

6. Brandwatch

Data is huge these days and Brandwatch is all about it. They set you up with the right industry data to make smart marketing decisions.

Brand monitoring online has never been easier. Brandwatch provides you with in-depth insights into your target customers’ thinking per time, which makes it super easy to sell to them.

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot critical information. Additionally, they have an image analysis tool that can uncover logos.

Con: Brandwatch can be quite technical for someone new to brand monitoring tools and the query structure can be tedious. However, for someone with medium to expert experience, this is one of the best tools to monitor online brand mentions.

Pricing: $108/month onwards

7. BrandMentions

BrandMentions is another powerful tool for measuring your social media marketing impact.

From brand monitoring, reputation management, and business intelligence to competitor analytics, the tool provides you with relevant information about the success of your brand awareness campaigns.

BrandMentions also provides real-time notifications; you get notified once your site gets a new backlink or is mentioned in places that matter across the web.

Pro: BrandMentions is a great option even for small businesses and is easy to use even for a novice. 

Con: Be sure to include/exclude mentions based on keywords otherwise you’ll get results that include spamming sites or results that are too generic.

Price: $99-$499 per month

8. Meltwater

Meltwater is the go-to social media tool if you want to focus on brand engagement, while also monitoring what is being said about you and your industry online.

This social media analytics tool can also help you connect with influencers and quantify your PR impact. 

One of the best ways to drive engagement is by using influencers. Meltwater makes it easy to connect with and vet influencers for your brand. You can also use the tool to manage influencer relationships and measure their ROI.

And like most other social media analytics tools, Meltwater provides email alerts that matter and reporting capabilities.

Pro: The site has over 1 million influencer accounts that you can easily filter and sort. This makes prospecting new high-profile accounts that are relevant to your brand easy. 

Con: Meltwater offers a limited number of users and you have to pay more for more users. Additionally, the price can increase easily for basic functions such as reporting.

Price: Available upon request

9. Coupler

Coupler.io is a data analytics and reporting platform designed to transform complex data into simple reports.

With numerous integrations, it allows you to collect and blend data from all your favorite apps, load it into spreadsheets, data warehouses, or BI tools, and gain a comprehensive view of your business.

Track marketing performance, and replace manual reporting with automated data collection from hundreds of apps.

Ensure data accuracy to analyze trends and predict marketing outcomes. Centralize information from multiple sources to enhance collaboration and decision-making.

Coupler.io integrates seamlessly with social media platforms like Instagram, TikTok, Facebook, and others, automating data collection and reporting. Use ready-made social media templates to gain insights and refine marketing strategies, empowering informed decisions and driving business growth.

Pro: Coupler.io provides automatic data refresh on a schedule, ensuring your data is always updated and accurate. The data stitching feature allows you to combine data from different sources into one sheet or table for easy reporting, survey response, or time-tracking data joining.

Con: Data visualization is available only as a separate service.

Price: $49-$249 per month

10. TapInfluence

Without a doubt, influencer marketing has become one of the most effective ways to reach today’s audiences.

But before spending a dime on any influencer, you want to measure the impact they actually have on your audience.

That’s where TapInfluence comes in; it helps you find the right influencers (who have a real impact) for your business.

It can be difficult to determine what to pay your influencers or even what they should be doing for your brand. From intelligence about an influencer’s reach and impact to their potential rates, TapInfluence can provide you with all this information. 

Pro: TapInfluence allows you to create campaigns, schedule, manage, and track influencer deliverables. Also, you can monitor engagement analytics on your campaigns from the platform.

Con: There’s still a lot of work needed to set everything up as the process is not fully automated. Also, Tapinfluence caters to enterprises, so the price is inaccessible for most agencies.

Price: Available upon request

11. SocialBee

SocialBee is an all-inclusive social media management tool that enables users to schedule, publish, and track their social media content across multiple platforms. 

The tool offers a robust analytics module that helps users track and analyze all their social media data in one place. Users can view and monitor their page and post analytics and receive insights into their overall social media performance.

SocialBee’s analytics module also allows users to track and compare their performance across multiple social media platforms, giving them a broad overview of their social media presence.

Pros: SocialBee’s comprehensive features make it a valuable tool for those looking to optimize their social media performance. 

Con: The platform doesn’t offer the ability to create, schedule, and analyze the performance of your content using its mobile app.

Price: Starts at $19 per month

Read More: 21 Instagram Story Ideas + 5 Expert Tips For More Views & Engagement

12. NetBase Quid

Want to know how people feel about your brand? Try NetBase Quid.

NetBase provides social analytics for brands.

Global brands like Taco Bell, Coca-Cola, and Yum! use this tool to track conversations around their brands on social and make important marketing decisions.

The tool analyzes consumer sentiment around your brand from social platforms, websites, forums, comment data, blogs, news, and review sites.

It also allows you to conduct social listening to understand your competitor’s audience. Also, you can monitor your brand to know when certain key actions occur. It also provides you with customer experience analytics. 

Pro: With these three functionalities, you can know exactly where your brand is getting love from, why customers are dissatisfied, and how you can intervene to get more people to love and trust your brand.

Con: NetBase Quid takes some time to grow on you as the various dashboard templates available are not as intuitive. Also, there is some limitation to the sentiment analysis tool.

Price: Available on request

13. Quintly

Do you want to know how your brand stacks up against competitors on social media?

Then quintly might just be right for you. Not only will you get a peek at your brand’s social media marketing performance, but also see how it’s performing against competitors.

Agencies can use this tool as well; they use it for client management, reporting, centralized analytics, and influencer ranking. Media houses can also use quintly for managing their social media platforms as well as tracking relevant conversations and campaigns.

Pro: The tool is simple to set up and has a minimalist user interface, which makes it easy for even the least tech-savvy users to learn how to use it.

Con: The data insights provided can be a little ambiguous, so you may not be able to link ROI or see attribution from individual posts. 

Price: $449/month

14. RivalIQ

Similar to many other social media analytics tools, Rival IQ helps you track your social media performance.

Rival IQ will send you alerts whenever your competitors post high-performing content, such as boosting social media posts. This gives you the chance to quickly respond before you start losing a chunk of your market share.

Rival IQ also lets you see what content your audience prefers to see, and helps you discover fresh and relevant content ideas.

Pro: Easy to conduct competitor analysis because of the alerts and the tracking you can implement with this platform. 

Con: Rival IQ is competitively priced on a tiered structure which can get expensive if you want additional data.

Price: $239 – $549 per month

15. DashThis

DashThis is an automated reporting tool for marketers, agencies, and social media managers.

With this tool, you can create one dashboard that includes all your social media data and marketing data, automatically updated every single day!

Native integrations include Facebook, Instagram, Twitter, LinkedIn, Youtube, Google Analytics, multiple SEO tools, and much more.

Pro: DashThis provides time-saving features to help you set up your dashboards in seconds like preset report templates, preset KPIs, and much more.

Con: Users reported that once your dashboards are set up, you can’t change data sources manually, and require third-party assistance for any changes to your dashboard.

Price: $249 – $399 per month

16. Sprout Social

Brands like Adidas, Nordstrom, and Edelman use Sprout Social for social media analytics and management.

This tool lets you create social media calendars, schedule posts, and listen to relevant social media conversations.

Sprout Social also provides an agency partnership program, where they partner with agencies — providing them with educational materials, reporting templates, and social media marketing strategies. But most importantly, it gives agencies exposure to brands that already use Sprout Social.

Pro: Sprout’s publishing workflow supports multiple channels and has an intuitive link preview mode so you know exactly what you’re posting. 

Cons: Sprout has an á la carte pricing that makes it expensive if you want extra data such as more analytics. Also, reviewers experienced hiccups when posting on Facebook and Instagram.

Price: $249 – $499 per month

17. Emplifi

Emplifi lets you measure your social media performance, benchmark your results against industry players and report your entire social media activities.

Additionally, you can use this tool to publish, create personas, manage your communities, and generate analytics to help you create and optimize social content.

This social media analytics tool uses Artificial Intelligence (AI) to find your target audience on social, the content they’re most interested in and the influencers they love. All of these make social media marketing and management easier and more effective for your business.

Pros: Emplifi makes automating your social media management easy by enabling you to know your popular content, the best times to post, discover new content, and even target and recruit influencers.

Cons: Lower-tier plans offer just a few months of history, which can be limiting if you’re more interested in analytics.

Price: $240 – $480 per month

18. Brand24

Brand24 collects all the mentions about a keyword, product, or brand name on the web and provides you with a comprehensive analysis of it.

It shows you where your keyword has been mentioned, the ratio of positive to negative sentiments about it, top sources and users of the keyword, and related terms around it.

Pro: Brand24 has an attractive user interface that is very user-friendly and doesn’t require a lot of technical knowledge to use it.

Con: The costs tend to add up when data quotas are exceeded.

Price: $119 – $299 per month

19. Mention

Used by brands like Asos, Microsoft, and Ogilvy, Mention is widely known, and as its name implies, as a social media reporting tool for tracking the mentions of specific terms online.

This social media analytics tool picks up mentions of the names of your competitors or their products, your brand or product name, relevant hashtags, and many more.

Mention also provides a feature that helps to see the different languages through which consumers talk about you or your competitors, including relevant timeframes and locations.

Plus, you also get to identify top-performing topics in your niche and repurpose it for your business.

Pro: Most platforms only engage with customers, but Mention engages with both customers and employees. This gives you more data to work with.

Con: Mention only shows data collected after setting it up. It doesn’t collect sentiment from past activity, and there is no historical data available.

Price: $179 per month

20. Followerwonk

Followerwonk specializes in Twitter analytics.

It helps you search Twitter followers with the highest follower numbers, compare Twitter accounts, analyze any Twitter user’s profile, and track changes in follower numbers — whether for your brand or a competitor’s.

Pro: The Search Bio function allows you to search for influencers and potential clients within your industry and rank them by the number of tweets, followers, followed users, account age, and social authority.

Con: This free social media analytics tool only allows you to analyze accounts with less than 25,000 followers and you can only perform 50 searches, 20 analyses, and 20 comparisons per day and receive 100 results only per search.

Price: Free – $79/month

21. Iconosquare

With Iconosquare, you can measure the impressions and reach of your Facebook and Instagram posts and stories.

You also get to see when your customers are mostly online, so you can put out content only when they are most likely to engage with it. Making it a competitive social media analytics tool option.

Iconosquare also lets you monitor comments and respond to them, after which you can tick them as read so everything remains organized.

Pro: Iconosquare features are beautifully designed and easy to use. You’ll love its advanced scheduling feature, customized Instagram feeds, and comment-tracking ability.

Con: The software does not separate paid and organic post analytics.

Price: $79 per month

22. Audiense

Audiense Connect is a great social media reporting tool from Audiense that helps you uncover details about your audience, discover relevant macro and micro-influencers, and call the best social media marketing shots.

Brands like DHL, Carlsberg, Puma, and Fox Sports use Audiense to discover audience segments relevant to their businesses and make smarter social marketing decisions — especially on Twitter.

Pro: Audiense Connect has brilliant social listening features that help you to understand what audiences are doing on Twitter. Advanced reporting is also really useful for creating events, hashtags, and industry reports.

Con: Audiense Connect offers limited features for lower-tier users, and pricing errs on the higher side for access to more features.

Price: $1499 per month

23. Tailwind

Tailwind lets you manage and analyze your Pinterest and Instagram efforts at scale.

You can discover content, schedule posts, monitor conversations, amplify reach, and analyze your social media performance on Pinterest and Instagram all with one tool.

Trusted by over 2000 brands and agencies, including Walmart, eBay, and Unilever, Tailwind uploads your images in bulk and automatically optimizes your posts to be published at your users’ most engaging times. Also, it uncovers information about your audience, which ultimately improves and measures results.

Pro: Tailwind’s analytics are quite impressive. You get to see how many follow, re-pins, likes, etc., your page has gotten. You also get to see stats for individual pins so you can see what’s getting the most love from your audience.

Con: Tailwind has many capabilities making the dashboard a bit overwhelming for some users. Also, it is extremely affordable

Price: $79.99 per month

24. Unmetric

Do you want to know how far your posts travel?

Unmetric helps you see the number of impressions reach and the overall engagement your social media posts get. It also shows you who your top influencers are, and allows you to monitor analytics in real time — helping you take faster marketing decisions.

Pro: You can quickly build reports based on keywords or hashtags and export these reports as PDF or XLS files. 

Con: It lacks analytics for LinkedIn and TikTok.

Price: $1000 per month

25. Sociality.io

Sociality.io is an all-in-one social media management platform. The platform covers 5 different modules that every social media marketer needs: Publish, Listen, Engage, Analytics, and Competitor Analysis.

With its comprehensive and powerful social media reporting and analytics tool, you can easily streamline the social media reporting process, save time and help make data-driven decisions that drive results. Sociality.io gives you the insights you need to optimize your strategy and stay ahead of the competition.

Pro: Sociality.io covers the whole social media management journey in one single dashboard, starting from publishing your content at once, listening keywords and mentions of your brand, engaging with your audience, and creating comprehensive social media reports and competitor analysis reports. 

Con: Sociality.io does not provide a scheduling feature for TikTok for now.

Price: Starts from $99/month with a 14-day free trial

26. Whatagraph

Built for marketing agencies and in-house marketers, Whatagraph lets anyone create a marketing report within minutes. Once you’re done creating amazing marketing campaigns, this tool helps you report on the results by connecting to the marketing platforms you use.

Speaking of which, there are 40+ data sources to connect to, including Google Ads, Google Search Console, Ahrefs, SEMRush, and many others. To get started, you can create reports from scratch or use one of the 100+ available marketing report templates.

Agencies will love the customization options as they can change all aspects of the reports, including the widgets and their placement, as well as elements such as colors and logos. You can go one step further and white label your reports, removing all Whatagraph branding.

Pro: Its ease of use, high degree of customization, excellent customer support, and large template library are praise-worthy.

Con: You have to opt for the annual pricing, and at $199 per month for the cheapest plan, things can get expensive

Price: From $199 per month

27. Statusbrew

Statusbrew is one of the top social media analytics tools that helps teams get insights in a way that can be used for benchmarking, decision making & smart future planning. It supports all major social channels like Twitter, LinkedIn, Facebook, Instagram, YouTube, etc. and saves you a lot of time and effort by providing you with a centralized platform.

You can build intuitive and data-rich reporting dashboards using 200+ metrics and share the reports as a PDF, CSV or even directly as live links. You also get summarized reports in your email on a daily, weekly or monthly basis. 

You gain crucial insights and grasp a deeper understanding of your customers and target audience on social media via Statusbrew’s reports. 

Pro: The tool enables you to monitor social media conversations in real-time, uncovering patterns and insights in the data. Its social listening feature keeps you informed of the latest trends, competitors, and advancements in your industry.

It also facilitates better team collaboration by integrating with communication and business tools. Also, you can benefit from its AI-backed sentiment analysis to improve your customer experience management.

Con: Having so many metrics can sometimes confuse and overwhelm newer users. Some integrations have certain limitations and may not support all features.  

Price: Starting from $129 per month

The Final Verdict

There’s no one-size-fits-all answer for the best social media analytics tool; your best bet is to look carefully at each option, select the ones that suit your needs the most, and try them out.

With this list, you can see what each of the tools does, make a full comparison, select the ones that seem to suit your needs, try them out and make a concrete decision.

Keyhole helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, now you can also use Keyhole’s social publishing and scheduling, all in one platform.

Saving marketers an average of 5 hours a week on gathering and social media reporting data, Keyhole also saves marketers over $7,000 every year in manual work. Contact us and let us get you the metrics you need to get the most out of your social media strategy.

The post 2024’s Best 27 Social Media Analytics Tools For The AI Age appeared first on Keyhole.

In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis.

Also, proper social media monitoring can give you a better understanding of your audience’s wants, improve your customer service, keep tabs on your competitors and find opportunities to raise awareness.

In a world where 500 million tweets are posted every day, it’s impossible to keep track of what’s being said without some help. And this is where social media monitoring tools come into place.

Social media monitoring tools allow marketers to do the following:

1. Get quality audience data
2. Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI
3. Save time, as all your social media analytics are available to you in one platform

But which social media monitoring tool is the best for your brand?

It can be tough to pick one — with so many enticing promises from each solution.

What you need is a resource that provides you with quality insights about each tool.

Well, look no further; here’s a guide showing you the top 21 best social media monitoring tools that are worth considering:

1. Keyhole

Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Keyhole is a social media monitoring solution allowing you to track hashtags and keywords to monitor relevant conversations online.

Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. Look deep into your key analytics like total impressions, engagements, impressions, and posts.

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Then Keyhole might be exactly what you need.

Best of all? 

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation.

Also, Keyhole was designed to best position our clients to succeed, and in any business knowledge is power. This includes knowing your audience and your competitors.

With Keyhole, users can monitor all their competitors at the same time, getting key benchmarking metrics as well as competitive intelligence to help them beat the competition.

The best part is how easy Keyhole makes your life. Neil Patel describes it this way: “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy with Keyhole’s Social Publishing.

Pros: The data reports are comprehensive, but also simple and easy to understand. It’s an affordable tool that keeps everyone in the know about ongoing conversations, brand health, and competitor performance.

Price: Custom

2. Brandwatch

Brandwatch is a social listening & analytics tool that helps you dig out relevant data from blogs, forums, as well as social media and news or review sites. Basically, this tool tells you what/how your customers talk about your brand online.

You can use Brandwatch to get an overview of your brand mentions’ volume and compare it with competitors. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in.

It also provides a data visualization tool that lets you bring your data to life so you don’t have to pay for an advanced WordPress social media plugin. That is, your data can be represented in the form of graphs that make hard stats and numbers easy to understand.

Pros: A flexible, highly customizable social listening tool. The data visualization feature makes data easy to understand and share.

Cons: There is a steep learning curve in getting the software running properly. Also, the loading time is reportedly slow.

Price: Starts at $1750 per month when billed annually

3. Social Champ

Social Champ is an all-inclusive social media tool with a focus on scheduling, analytics and engagement. This tool is perfect for monitoring the performance of all your social media profiles with its extensive analytics reports.

The tool also has an analytics metric that tracks how many times your page/profile has been mentioned on a social media platform. This can be especially useful in gauging your brand’s awareness on a certain platform. 

Social Champ also has some nifty features like Best-Time-to-Post recommendations which tells you when you should post on a platform to achieve the highest engagement. 

Pros: Detailed analytics reports, robust scheduling tool, extensive set of features, affordable compared to the competition. 

Cons: No social listening.

Price: Starts at $29 per month

4. Digimind

Digimind is an intelligence software that provides a beautiful visual representation of your brand’s social performance.

This tool also allows you to monitor your own social media posts and run competitive analysis. That is, checking how your brand and/or product stacks up against industry rivals.

The platform gives you an understanding of your brand’s online reputation, as well as relevant consumer insights.

You’re also able to access your data via Digimind’s mobile app.

Pros: Monitors thousands of internet sources to collect brand intelligence.

Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Also, it can become time-consuming to go through all the posts to find relevant information.

Price: Custom

5. Google Alerts

Google Alerts is super useful for you if you’re looking for a basic monitoring solution.

It scans through the web and tells you when your brand or product gets mentioned. 

You can choose which sources you want to be receiving alerts for — whether blogs, news sites, or forums — and the languages you want to get alerts for.

Pros: An easy and free-to-use mention tracking solution. 

Cons: Only contains basic functionalities so it’s not the most well-rounded tool.

Price: Free

6. SocialBee

SocialBee is a robust social media management tool that not only helps businesses automate their social media content publishing, but also allows businesses to monitor their brand’s presence across various social media platforms. 

The Engage Module allows users to easily view and respond to comments and mentions from their social profiles within the SocialBee app. 

Users can also get valuable insights into their social media activity through the Analytics Module and track performance metrics, such as engagement rate, follower growth, and post reach.

These features help you gather information you can use to optimize your social media strategy while also streamlining your social media management and improving your online reputation.

Pros: You stay on top of your social media presence, from content creation and publishing to performance tracking and inbox monitoring.

Cons: SocialBee may not offer as many advanced features as some other social media monitoring tools.

Price: Starts at $29 per month

7. Meltwater

From tracking brand mentions to monitoring campaigns in real-time, Meltwater gives you a rundown of conversations about your brand on social media.

Meltwater’s AI engine helps you listen to relevant social media conversations, and gather historical audience data to make more informed marketing decisions.

Moreover, the platform enables you to dig deeper into your audience insights. Allowing you to discover the exact segments that are engaging in conversations related to your brand, and identify significant influencers among them.

Similar to other tools on this list, Meltwater is one of the best Hootsuite alternatives that offers a social media management functionality. It enables you to plan and schedule posts and engage with your audience via a centralized inbox.

Pros: A great tool to identify media contacts and influencers in your industry. 

Cons: Pricey, especially considering the limited number of users for the cost you pay.

Price: Custom

8. Mentionlytics

Mentionlytics is a web and social media monitoring tool that can track both mentions and keywords across websites, news sites, social media, community forums, etc.

It tracks relevant information pertaining to your brand, competitors, products, etc., and presents it in a user-friendly dashboard.

The platform also uses its “Social Intelligence Advisor” to give you data-driven advice and insights. For example, the most important mentions, best posting times, and identifying trolls.

Pros: The interface is user-friendly. Speaking of friendliness, Mentionlytics’ customer service has a great reputation because of their promptness and effectiveness when responding to customer questions.

Cons: Users reported some difficulties using the keyword search, which led to getting irrelevant results.

Price: $49 – $399 per month

9. Sprinklr

Sprinklr is a powerful social media tracking tool that also provides a social listening feature. 

The Modern Research feature helps you gain broad, historical, and deep real-time views of global conversations, topics, and influencers driving your market – all in one place.

Like many other similar tools, this software helps you benchmark your social media performance against your competitors. Even more, they help you track crises before they arise so that you are able to make informed decisions.

Pros: Great for social listening as well as to moderate comments/messages across different social media profiles and inboxes.

Cons: Paid-ads performance has to be manually added, as it doesn’t get automatically pulled and inserted into the reports. Advanced features can get pricey.

Price: Custom

10. Mention

Mention helps you monitor online conversations and track mentions of your brand, product, industry, or campaigns.

This keeps you on top of important conversations around your business so you’re able to join in on these conversations when it matters the most. 

Mention enables you to filter the conversations you want to monitor by language, source, and date. Also, you can refine your alerts by adding or removing certain keywords.

You can then, visualize your marketing data, and automate your reports to share the results with key stakeholders in your business easily.

Pros: It’s easy to set up and use to find relevant conversations and brand mentions all over the web.

Cons: Tracking campaigns can be difficult to set up without extra support from a support rep. Limited functionality for lower-tier subscribers.

Price: $49 – $179 per month

11. Reputation

From social media publishing to monitoring, Reputation takes care of it all for you.

Nuvi is a robust customer experience management solution – their Listen tool allows you to monitor more than just hashtags. It helps you monitor keywords, URLs, topics, social media handles, and more.

This tool allows you to spot trends and identify opportunities to increase your reach, as well as build better experiences for your customers.

Nuvi also gets you audience data from Twitter, Instagram, YouTube, Reddit, Facebook, VK, Stack Overflow and an ever-updating list of 3 million+ blogs and RSS feeds.

Pros: Relatively easy to use. Good sentiment analysis with an accuracy of up to 80%.

Cons: Unable to collect and analyze historical data.

Price: Custom

12. SharedCount

SharedCount tracks popular content in your industry. Just insert a URL into the tool and it will show you how many shares the content has gotten so far.

This tool also allows you to analyze URLs in bulk and export them as CSV files.

Pros: Provides an easy way to analyze the popularity of your content through URLs.

Cons: It provides limited insights.

Price: $40 – $640 per month

Read More: 10 Reasons You Should Consider Marketing On TikTok

13. Brand24

Brand24 is another social listening tool, that makes brand reputation management simpler and easier.

This tool lets you track mentions, and even gives you a visual representation of ongoing conversations about your brand using a Discussion Volume Chart. 

Like most of the top social listening tools, Brand24 allows you to dig deep into your reports to analyze sentiment to determine whether your brand was mentioned in a positive or negative context

Also, it helps identify key influencers in your industry. It makes it easy for you to join in on conversations across various channels, directly from the platform.

Pros: A user-friendly tool that simplifies social listening. Customized alerts for brand mentions make it easy to stay on top of online conversations about your brand.

Cons: It may be hard to accurately predict customer sentiment and the historical data is not very reliable.

Price: $99 – $499 per month

14. Talkwalker

Talkwalker is a social analytics platform that enables you to monitor brand sentiment and oversee your overall brand health.

The Conversation Clusters feature provides you with AI-based data that lets you find hidden connections between trending conversations, discover conversation drivers, and understand the core customer needs that start and move conversations in a particular direction.

Talkwalker also gives you a 360 view of your owned and earned social media content, including your brand, product or competitor mentions offline. 

You can use the tool to detect emerging themes, identify market gaps and serve more relevant content and offers to your customers.

This lets you understand the best influencers for your specific brand or product. All these help you account for what exactly comms brings to the table at your organization.

Pros: Real-time social monitoring and rich social insights.

Cons: Large amounts of data make it hard to master and prioritize what insights are important. The price is also inaccessible for many businesses, hence it is wise to opt for Talkwalker alternatives.

Price: $9600 per year

15. Awario

Awario is a web and social monitoring tool that crawls 13 billion pages every day to get important data about your audience.

These insights include the number of mentions, sentiment analysis, top influencers across different channels, and status/progress analytics.

It also offers social media customer support tools that lets you be there right when your customers need your help.

Providing you with an intelligent alert system, the tool lets you know as soon as an important conversation starts gaining traction.

This helps you prioritize customer support requests based on the impact they can have on your business.

Pros: Great for monitoring brand mentions and keeping track of online conversations. Possible to track unlinked brand mentions all over the web.

Cons: A steep learning curve. Also, the price can escalate quickly.

Price: $49 – $399 per month

16. ZoomSphere

ZoomSphere is an all-in-one social monitoring tool comprising a scheduler, workflow manager, social media analytics, reporting & benchmarking, Facebook leads manager and mentions monitoring. 

The tool provides over 150 different metrics related to all the major social networks. It also provides you with competitor analysis so you can see how you rank compared to your competitors.

The tool allows you to collaborate with your team and set when and where to publish your social media posts.

Pros: Covers various social channels. Shows customer interaction history and helps you benchmark your performance.

Cons: The social listening feature doesn’t include sentiment analysis.

Price: €29- €149 per month

17. Sprout Social

Sprout Social is a comprehensive social media monitoring tool, that helps brands to better understand their audience and inform their social strategy with actionable insights.

Their social dashboard feature gives you an instant rundown of what your brand’s health looks like by showing basic analytics like total impressions, total engagements, and total link clicks.

Sprout Social’s social listening feature gives you an overview of the keywords and hashtags your audience associates your brand or product with.

It also allows you to monitor sentiment and set up alerts for when critical conversations start gaining traction on social media.

Pros: Robust analytics. And it allows you to respond to mentions/messages directly from the platform.

Cons: The standard license doesn’t include the social listening feature. You can check out other Sprout Social alternatives as well.

Price: $249 – $499 per month

18. Iconosquare

Iconosquare is a social media management, analytics & scheduling platform for Facebook and Instagram. 

As most other social media management & listening tools, it gives you an overview of your stats and performance across Facebook and Instagram via a unified dashboard, helps you plan and moderate conversations across your different accounts, and enables you to schedule and publish content automatically without having to babysit your content promotion all the time.

Pros: Easy to use once it’s set up. Allows you to track certain feeds/hashtags and automate giveaway entries.

Cons: Works with Instagram, Twitter, and Facebook only. The setup process can be a pain.

Price: $49 – $79 per month

Platform-Specific Tools

19. Followersanalysis (Twitter)

Followersanalysis is a great social listening tool for brands that want to dig deeper into their Twitter audience data.

You can find out anything with this tool: from who your followers are, where they’re located and the times they mostly tweet – to the most relevant influencers in your industry or niche. 

Best of all? You’ll get all the info that interests you packed in amazing social graphs that allow you to immediately see a particular profiles’s Twitter performance and identify opportunities for improvement..

Pros: Allows you to analyze your presence & your competitors’ presence on Twitter. Also, it helps you understand who your followers are, and enables you to find the most suitable influencers and estimate campaign reach.

Cons: Supports only Twitter.

Price: $39 per report

20. Audiense Connect (Twitter)

This is a tool from Audiense that provides you with detailed information about your Twitter audience. Audiense also provides a social insights platform.

From creating your own custom Twitter DM chatbots to tracking your performance on the platform, the Connect tool does a great job of helping you understand your audience.

Pros: A good tool for companies that want to enhance their Twitter marketing through real-time audience insights.

Cons: The free plan comes with very limited features. It only supports Twitter and can get expensive compared to other platforms that support different social media platforms.

Price: Free – $696 per month

Read More: Top Social Listening Tools for Marketers

21. Tailwind (Pinterest & Instagram)

Tailwind is known as the number 1 Pinterest/Instagram social scheduling tool. Aside from scheduling posts, italso allows you to discover content ideas, monitor conversations, amplify your reach, and analyze your performance on Pinterest and Instagram.

An interesting and unique feature is Tailwind Tribes, which allows you to connect with like-minded people and content. This can help you grow faster and “activate your community”. 

You can also automatically optimize your posts to publish when your audience is most active on Pinterest and Instagram. More importantly, this tool provides rich analytics that helps you monitor conversations and analyze your performance.

Pros: Simple, user-friendly interface. Low learning curve.

Cons: Platform-specific. The Instagram tool is still not as developed as the one for Pinterest. 

Price: $24.99 – $99.99 per month

The Final Verdict

With so many social media platforms available, it can be a nearly impossible task for marketers to measure their brand performance, without the help of third-party tools that simplify social media management & listening.

Thankfully, there are a number of social media monitoring tools that automate the process and provide analytics about your audience, brand, and campaign performance.

These tools can also allow you to keep track of trending topics, and ongoing conversations, and respond to negative sentiment in a timely manner – before things get out of hand.

So now you know which are the 21 best social media monitoring tools out there. All you need to do is pick the one that suits your marketing needs and budget. 

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and profile analytics across platforms such as Facebook, Twitter, and Instagram.

The post 2024’s Top 21 Social Media Monitoring Tools For Brand Mentions appeared first on Keyhole.

How? And which tool should you choose?

There are many great social media analytics tools out there, which means that finding the right one for your needs can get tricky.

To make things easier for you, this list will help in comparing the tools. We narrowed down our search to the top 10+ Instagram analytics tools, including features and pricing.

Let’s dive into what tools can help you elevate your brand on Instagram.

Top 12 Instagram Analytics Tools

As promised, here is our list of the Instagram Analytics tools that every social media marketer must have on their radar. Let us know what you think in the comments below.

1. Keyhole

Keyhole helps you track relevant accounts and generates a visually rich report that shows you how to optimize your Instagram marketing for better results.

For instance, you can see when your users are most active to improve your efforts for increased engagement.

Neil Patel describes the tool this way: “Keyhole does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.” There are other great features it possesses as well.

For one, monitoring sentiments around your brand to oversee your overall brand health, as well as track web mentions.

Keyhole will also identify the influencers sharing Instagram posts with certain keywords or hashtags. This way, you can spot out the best influencers for your brand and see their engagement rates, reach, etc.

Price: Custom

2. Brandwatch

Brandwatch provides you with data regarding conversations about your brand, competitors, and industry.

This tool searches the entire internet for reviews, comments, and articles about your business. Particularly on Instagram, you can gauge how you stack up against your competitors in terms of the volume of mentions you’re getting compared to theirs.

Brandwatch allows you to receive email alerts about critical Instagram conversations. So, you can quickly spring into action when needed.

Price: Custom

3. Hootsuite

Besides helping you publish Instagram content directly, Hootsuite also lets you see critical analytics about your audience on Instagram.

Like similar Instagram analytics tools, Hootsuite helps you keep track of your customers, competitors and brand performance. Also, it provides visual reports of what’s working for your business and what’s not.

Price: $99 – Custom per month

4. Iconosquare

This tool shows you your community growth on Instagram over specific time periods — how far you’ve grown from period A to period B.

Iconosquare shows you where your Instagram users come from and what languages they use. Pretty much like most of the other Instagram analytics tools, it tells you what works and what doesn’t for your Instagram audience.

A unique and helpful feature that Iconosquare offers allows you to compare influencers based on follower and engagement metrics.

Price: $49 – $79 per month

5. Sociality.io

Sociality.io will simplify Instagram competitor analysis for you.

The tools simply let you identify competitors, analyze competitors’ social media marketing strategies and tactics, track competitors’ social media performance metrics, and stay up-to-date with the latest trends and developments in your industry.

You can automate social media competitor reporting while gaining deep insights into your competitor’s performance with this tool too. 

Price: Starts from $99/month with a 14-day free trial

6. Minter.io

As shown in the image below, Minter.io provides you with metrics like most of the other Instagram analytics tools mentioned in this list offer.

The tool gives you a bird’s-eye view of how your hashtags and keywords are faring on Instagram. This includes the best-performing content types, the most engaging photo filters, and even the best times to post.

Minter.io tracks how much Instagram traffic is sent to your website and the engagement levels your stories get. Moreover, the platform allows you to export your data in a visually appealing format to keep stakeholders informed about your Instagram marketing performance.

Price: $99 – $399 per year per profile

7. Quintly

Quintly offers you an Instagram analytics feature that helps you measure the follower growth of your account and that of your competitors. This can tell you how many unique consumers are finding your brand on the platform, compared to your competitors.

The software also comes with an Instagram content analysis feature, where you can see which content types perform best so you can always replicate success.

Price: $345 per month

8. Rival IQ

With Rival IQ, you can run your Instagram competitive analysis in minutes.

You’ll be able to see the speed at which your competitors are gaining followers, how often they post, what their engagement rates look like, and their most engaging Instagram content.

Additionally, RivalIQ alerts you when a main competitor starts spending ad money on a post. This feature tells you what content performs great for your fellow industry players.

Price: $239 – $559 per month

9. Emplifi

Emplifi helps you monitor and listen to conversations and topics that your audience cares about. This lets you know which content to create and how best to engage your audience to spike the right actions from them.

Like many other Instagram analytics tools mentioned here, this tool helps you identify sentiments around the posts on your searched keywords, hashtags, or accounts. Also, you’ll be able to categorize posts by sentiments. So, you will always understand where to look and how to respond.

Price: Custom

10. Sprout Social

Sprout Social is an Instagram analytics tool that gives you quality insights about your market and audience.

This tool lets you compare follower and engagement stats between brands on Instagram. It also gives you unlimited reports and data about specific posts, hashtags, keywords, audiences, and competitors.

All l this information will help you create and execute Instagram marketing strategies that really move the needle for your business.

Price: $249 – $499 per month

11. Vaizle

Vaizle is a powerful Instagram analytics tool designed to provide in-depth insights for businesses and marketers.

With its user-friendly interface and comprehensive data, Vaizle enables users to track their Instagram performance, monitor competitor accounts, and identify trending content. By analyzing key metrics such as engagement, growth, and audience demographics, Vaizle empowers users to optimize their Instagram strategies, boost engagement, and achieve meaningful results in their social media marketing efforts.

Price:  Regular plan starts from $29 / Month

12. Synthesio

This tool provides you with social listening and audience insights.

Synthesio has robust metadata about the content, author, and tone of mentions in its social listening platform, which can easily be filtered. This means that it provides an intelligent platform that analyzes conversations and figures out the sentiments around them.

On top of that, the tool supports 50+ languages and allows you to perform thorough competitive analysis research.

Price: Starts at $1200 per month

Final Verdict on Instagram Analytics Tools

Finally, it’s important that you pick the tool that not only suits your wallet but also tracks the metrics you need. So, try the tools out before deciding to pay for any of them and make a well-informed decision.

Moreover, when you try them, consider the following:

• Which metrics are most important in your Instagram marketing strategy?
• What do you need to report to your team, client, management, or stakeholders?
• Does the ROI of the tool make sense?

Best of luck in your search. As always, if you need an intuitive and comprehensive suite of social media analytics to step up your social media marketing and crush your goals. We are here to help.

Keyhole is a Social Media Listening & Online Monitoring Solution that helps marketers unlock data-driven business insights. We give you convenient analytics to feel confident and competent in your marketing decisions.

Related Articles:

7 Best Tips To Grow Your YouTube Channel + Monetization Hacks

5 Successful Social Media Campaigns To Inspire Your Next Marketing Drive

The post 2024’s Top 12 Instagram Analytics Tools for Tracking IG Metrics appeared first on Keyhole.

But, are you using your social media accounts correctly?

Is your business seeing any social media ROI?

Are you measuring your social media efforts effectively?

Let’s get straight to the point.

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking?

Are these metrics performing up to your standards?

The good news is, it’s easier to measure your social media efforts than you imagine.

Let’s take a look at the 9 metrics that every company should be measuring right now and the best tools to use.

Top Social Media Metrics to Track 

1. Number of Social Media Followers

The number of social media followers is one of the many metrics that some marketers tend to dismiss as a vanity metric. 

Having engaged followers is more important than having many followers.

However, if one of your goals is to increase your social media following or brand reach, then you need to know how many followers you have.  

When working to increase your brand reach, it’s important to know how many social followers you have managed to gather over time. 

You may find out that some of your accounts are doing better than others. You want to focus more on the ones that are attracting more audiences than the ones that aren’t. 

Another way to approach social media followers is to look at follower growth rates over time.

Are your followers growing or are you losing followers? By examining the follower growth rate, you’ll be able to identify any trends in your growth.

Having a consistent growth rate over several months will help you justify the effort and dedication you’ve put in.

Again, the follower growth rate will help you single out faster-growing profiles so that you can cut the cord on profiles that remain stagnant, or identify which social profiles need a little bit more love.

Most social media profiles will show you your follower count in their analytics section.

You can use a simple spreadsheet to monitor your follower growth each month. 

2. Impressions and Reach

If you’re interested in increasing brand awareness and perception, then reach and impressions should be in your social media analytics report. 

Reach refers to the number of unique social media users who have seen your content. It indicates how viral your content has gone. 

Impressions, on the other hand, show the number of times a post shows up in a social media user’s timeline.

Impressions give you insight into the number of people who saw your posts even if they didn’t click, comment, or engage with that post in any other way.

The biggest difference between impression and reach metrics is that impressions measure the total number of times your content is seen by the audience.

Reach, on the other hand, is the number of people actually seeing your content. 

So, why are these metrics important? 

Impressions and reach indicate how your social media engagement is doing. When your impressions and reach are low, it’ll result in a lower engagement rate, since there are fewer people seeing your post.

If this is the case, then you need to look at your content and make sure that it’s being received well by your audience. 

Another thing that you need to look at is your target audience. Are you targeting the right audience?

3. Engagement

Engagement is what will prevent you from losing your social media followers. Engagement allows you to see how your social media efforts are resonating with your followers. 

There are a few engagement metrics that you need to monitor: 

• Likes, Comments, Retweets, Shares, etc.: How many people like, comment on, retweet, or share your content?
• Post Engagement rate: (# of likes and comments / # of followers) x 100. The higher the rate the more the love your content is receiving.
• Click Through Rate (CTR): # of clicks / # of impressions. CTR measures the number of people who click your link after seeing your post.
• Account Mentions: Monitor how many times your brand has been mentioned on social media. The account mentions help to measure brand awareness. 

Monitoring your engagement metrics will help you know how engaged users are with your content.

It will also give you insights into the best days and times to optimize your social media share and post your content on various platforms. Keyhole allows you to view account optimizations and can also tell you when the best time to post is.

Engagement will also let you know whether users like your product or service and most importantly when to launch new products on social media.

4. Volume and Sentiment

The volume metric indicates how much people are talking about your business or brand online. It counts mentions.

Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online.

You can sort them into emotion-based categories such as sad, angry, and happy.

With these metrics, you get to know where you stand against your competitors when it comes to online conversations.

In other words, you get to see how many people are talking about your brand online and how they feel about it as compared to your competitors.

You can also choose to monitor specific keywords associated with your brand to find out your online volume and sentiment metrics around keywords outside of your name.

Don’t forget to monitor trends associated with volume and sentiment to see what’s most often associated with your brand. 

5. Top Influencers

Influencer marketing is one of the best marketing strategies to implement these days.

Influencers can help you grow your audience and increase your sales significantly. 

But how do you find the best influencers to work with?

Monitor the people talking about you online and the kind of influence they have. Monitor who your top supporters are and encourage them to keep engaging with your brand. 

Monitoring your top influencers, it will help you know who to reach out to when creating effective marketing campaigns.  

There are a number of social listening tools that you can use to find your top influencers and their influence scores. 

Remember, having a large audience does not necessarily mean an individual is influential. Just because someone has a lot of fans and followers, does not mean they have the influence to make them support your brand.

6. Response Rate and Time

As per reports, 79% of customers will leave if a customer support team is unresponsive with their question. Also, upon leaving a negative feedback, 53% of customers would expect a response from businesses within a week. 

This goes to show how important customer service support on social media is important. 

Monitor your response rate and time on your social media profiles to determine whether you need a community manager in order to improve on this metric. 

This metric will help you get insights into your overall customer service approach. You’ll know whether you need to restructure your strategy if most of your client issues went unresolved. 

7. Top Engaging Social Channels

One of the major goals of social media marketing is to increase web traffic. You want people to go beyond liking your Facebook post.

You want them to visit your website and hopefully buy your product or service. 

It’s important to monitor which channels are driving the most traffic to your website. 

Beyond simple traffic, monitor what those social users do once they land on your site. Are they engaging with your web content, or leaving straight away?

By learning how they engage with your content you will be able to improve on your web content to make it more engaging so that you can reduce your bounce rate.

The longer users stay on your website, the more likely they are to make a purchase. 

You can track your social referral traffic in Google Analytics. 

8. Conversions

You’re on social media because you want to convert more people into your customers. Conversions are a metric not to be overlooked.

Monitor how many people visited your website from your social media profiles and purchased your product or service during that visit. 

If you were running an ad on social media, you also need to track how many people converted into customers from that ad. 

You also need to monitor other important actions that your fans took such as signing up for your weekly newsletter, downloading an app, track QR Code scans and performance, etc.

9. Social Channels Revenue

Do your company executives a solid by assigning a monetary value to your social conversions. 

While it’s exciting to say that X number of people became customers following your social media efforts, it’s even more exciting to the finance department when you can state the amount of revenue you’ve been able to bring in. 

Use Google Analytics to set website goals for each conversion point. Add a dollar value to each conversion.

This way you can easily calculate the revenue generated by your different sources, including social media.

Best Social Media Tools to Monitor Your Metrics

1. Keyhole

Keyhole is one of the best and most affordable social media monitoring tools available. 

Get an in-depth look at your brand’s social media health via Keyhole’s social dashboard feature. 

You’ll be able to view metrics including total impressions, total engagements, and total link clicks.

Other metrics that you’ll find useful include: 

• Performance of keywords, URLs, topics, hashtags, and @mentions.
• Top influencers for your brand and information about their engagement rates, reach, and more.
• Info on global conversations, topics, and influencers driving your market.
• Sentiments around your brand.
• Campaign performance on Facebook, Instagram, Twitter and YouTube.
• Brand or keyword mentions on news, blogs and forums.

Additionally, you can use Keyhole to compare your social media accounts and campaigns against those of major competitors.

Price: Custom

2. Sprout Social

Use Sprout Social to gather analytics from multiple social media accounts. 

This tool allows you to quickly compare social media metrics across multiple networks at once from one place. 

You can see analytics from Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Once you have these metrics, you can quickly use them to create presentation-ready reports using templates and custom reporting options available.

This gives you multiple ways to not only conduct social media metric tracking but also be able to understand these metrics and present them to others.

Price: $249 — $499 per month

3. Brand24

According to Buffer, Brand24 is one of the best social media monitoring and analysis tools.

Brand24 is a comprehensive tool that gathers in real-time publicly available mentions on social media and from other online channels and analyzes them accurately.

All you need to do is set up a project on specific keywords related to your company, marketing campaign, or branded hashtags. Brand24 will work well in measuring the reach of a campaign, hashtag or really any topic related to your brand, industry, product category or competition. It also helps you check the resonance of opinions on your topic (whether they are positive, neutral or negative).

Additionally, you can reach out to opinion leaders and influencers, find out which online channels generate the most buzz, see who is talking about you the most, and get access to the 100 most popular hashtags.

Price: $39 – $249 per month

4. BuzzSumo

While BuzzSumo is not strictly a social media tool, it is a great tool to analyze your content engagement. 

This awesome tool allows you to see how many times your blog post was shared on Facebook, Twitter or Pinterest. 

Use BuzzSumo to also monitor the performance of content that contains relevant industry keywords.

This enables you to see how your content marketing campaigns are competing against the competition.

With this tool, you are able to tell which types of posts receive the most engagement and use this data to inform your own content strategy.

Price: $99 – $299 per month

5. BrandWatch

Want to know what your customers are thinking? Use BrandWatch. 

With BrandWatch, you can collect useful metrics from social media profiles, blogs, forums, and news/review sites. 

BrandWatch will show you the volume of your brand mentions. You can then compare it with that of several competitors. 

Additionally, get to know what your customers think about your brand by observing their sentiments about your brand. 

Plus, see your audience demographics and the topics they are most interested in. 

Take advantage of the data visualization tool that lets you create engaging reports by representing data in the form of graphs.

Price: Starts at $108 per month

6. Google Analytics

You’re probably using Google Analytics to monitor your web traffic. But did you know that you can use it to monitor your most important social media metrics?

While this is not solely a social media analytics tool, it’s one of the best ways to track your social media campaigns. 

It’s also one of the best tools to help you measure social ROI.

Price: Free

Final Thoughts

When it comes to tracking your social media metrics, consistency and preparation are important for effective measurement. 

Select the metrics that align with your social media goals and start tracking them now. Track your metrics over time and observe how they change. Then apply this knowledge to improve your social media marketing tactics. 

By measuring these social media metrics, you’ll be able to better understand how effective your social media activity is and what you need to improve on. On the other hand, using a tool like Keyhole will further level up your marketing game. It is a real-time conversation tracker that provides keyword and hashtag analytics for top social media platforms.

Related Articles:

Top 25 Social Media Analytics Tools: The Definitive Guide

An Overview Of Instagram Reels Dimensions & How To Resize Them

The post 9 Essential Social Media Metrics To Track In 2024 [+ 6 Best Tools] appeared first on Keyhole.

• Humanize your brand
• Enhance visibility and brand awareness 
• Establish your brand as an industry expert
• Boost website traffic
• Generate better leads

In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes and make a name for your brand. 

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. 

That’s where reliable social media automation tools can help you. It automatically schedules posts at optimum times, monitors audience response, benchmarks competitors, and empowers you to improve your digital presence over time. 

In today’s article, we bring you some of the best social media automation tools so you can choose the right one for your business. 

Top Social Media Automation Tools for Businesses

Here are some social media automation tools you can choose from to succeed in an increasingly digital world: 

Social Listening and Monitoring Tools

You must understand your audience’s perception of your brand for better targeting. That requires regular monitoring of responses on your campaigns and conversations around your brand. 

However, only a few customers will tag you on social media to offer their feedback. With manual processes, it’s impossible to keep track of every time a customer mentions you. 

A social listening tool can monitor millions of online conversations and notify you when someone talks about your business. This way, you can engage with your audience, build connections, and tailor better campaigns.  

1. Keyhole

Social media marketing is much more than fun posts and replying to comments. You must tap into your audience’s emotions to succeed — and very few social media automation tools will cater to this need as impeccably as Keyhole. 

Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand. You can also monitor audience response to different trends and choose the ones most relevant to you. 

Features:

• Quicktrends finds relevant trends and current marketing opportunities
• Automated sentiment analysis to understand the audience better
• Offers top account recommendations
• Real-time notifications 

Pros:

• Monitors every conversation around your products and brand
• AI-automated sentiment analysis goes beyond the words and assesses the emotions behind them
• Cost-effective than the alternatives
• Excellent customer assistance
• Smooth and easy for beginners and experts alike

Pricing: Custom

2. Brandwatch 

The second social listening tool worth considering is Brandwatch. Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. 

Features:

• Brand monitoring and competitor analysis
• Social media monitoring 
• Hashtag tracking 
• Trend analysis

Pros:

• Drives data-driven business decisions in real-time with instant insights into conversations
• Keeps you updated on trending news and events that may affect your industry or brand

Cons:

• Issues with LinkedIn functionality 

Pricing: Brandwatch offers a Growing Business plan at $79/month, a company plan at $249/month, and an Enterprise plan at $449/month.

3. SocialStatus

As a dedicated social media analytics and reporting tool, Social Status is a must-have tool for marketers who need comprehensive and customizable reports. Social Status supports all the main social media channels and automates insights so that you can spend your time creating great content for your online communities.

Features:

• White label reports
• Fully customizable Report Templates
• Report exports to XLSX, PDF, PowerPoint PPTX and Google Slides
• Competitor Analytics
• Ads Analytics for paid campaign tracking
• Influencer Analytics

Pros:

• Perfect for agencies and brand managers who need customized, automated reports
• Cost-effective plans with monthly billing as default and 25% discounts for annual plans

Cons:

• No posting, scheduling or community management features

Pricing: Social Status’ plans start at $9/month with more powerful plans available for $49, $99 and $199 per month.

Content Scheduling and Publishing Tools

Planning and publishing bulk content at the right time is a task of precision. You must know when your audience is the most active on your chosen channel. Moreover, the content queue must be cohesive and complement the chronology. 

Here, an AI-powered scheduling and publishing tool can be a game changer. It will eliminate your stress by automating the whole process and ensuring timely content publishing. 

Here are some content scheduling solutions worth considering:

1. Social Champ

Social Champ is a comprehensive social media automation tool that streamlines the process of scheduling, publishing, analysing, engaging, and managing content across various social media platforms. With market-competitive pricing, Social Champ offers an extensive content calendar to view and schedule posts at preferred time slots. 

Features:

• AI Content Wizard & AI Imaginator 
• A Shareable Calendar 
• Auto RSS & Bulk scheduling 
• Extensive Analytics 
• Supports Reels, YouTube Shorts & Twitter Threads 

Pros:

• A free plan that offers 1 user and 3 social accounts (except X)
• Easy to use 
• 9 social media platform integrations

Cons:

• No X on the free plan

Pricing

The Champion Plan costs $29 per month for 2 users and 12 social accounts.

2. Hootsuite

Hootsuite is one of the most popular social media automation tools with savvy scheduling and publishing solutions. On its end-to-end dashboard, you can plan social media content with your team and schedule them. 

The platform lets you generate practical content ideas and hashtags to escape the creative block. Moreover, Hootsuite finds your best time to post, maximizing engagement. 

Features:

• Content calendar and bulk post scheduler
• Content ideas and hashtag generator 
• Hootbio and automated caption 
• Canva templates

Pros:

• Hootbio creates and manages customizable links on the bio page
• Real-time collaboration keeps the whole team on the same page
• A simple review and approval process ensures content quality and timely delivery
• Optimal posting time suggestions for the best possible engagement

Cons:

• The planner is often tedious to use as it goes back to the default while switching pages
• Lacks refined features for publishing and scheduling 

Pricing

Hootsuite’s standard subscriptions and their prices include Professional at $99/month and Team at $249/month. The Business package starts at $739/month. Custom packages are available for enterprises. 

3. Sprout Social

Next up is Sprout Social, another user favorite among social media automation tools. It lets you effortlessly plan, schedule, and deliver content at the right time.

The software offers ViralPost technology that examines audience data and automatically schedules your content for optimal engagement time. Sprout Social also detects trends and gives you ideas for future posts. 

Features:

• Viralpost feature
• Hashtag and content suggestions
• Sharable content strategies
• Shared content calendar

Pros:

• The Sprout reporting suite identifies top posts and repurposes them for other channels
• Users can learn best practices for content posting with helpful training and detailed education materials
• You can plan publishing strategies, share with stakeholders, and maintain oversight from a central hub

Cons:

• Costlier than the alternatives 

Pricing: Sprout Social offers Standard, Professional, and Advanced packages at $249, $399, and $499 monthly. You can also get custom pricing for the Enterprise subscription.

Content Discovery and Curation Tools

Consistently producing impactful content can be a difficult job. Creativity takes time and can be sporadic. Keeping up with rapidly changing trends is also tricky. To solve these problems, opt for social media automation tools with content discovery and curation features.

With these tools, you only need to add keywords, and the system digs up relevant insights from various sources. This way, you don’t have to stress about new content ideas and keep up your creative flow. 

Let’s look at some content discovery platforms you can look into:

1. Feedly 

Feedly is an AI-powered automation tool that gets the best content insights and inspires your campaigning efforts. Just put in what’s essential for your content strategy. The software will flag insights from news sites, blogs, newsletters, etc. 

Moreover, the Feedly AI grows with you and gets better at filtering out the junk before generating insights. 

Features:

• Crawls every relevant source from news sites to competitor channels
• AI assistant Leo
• Accessible insights for the whole team

Pros:

• Holistic insight generation from extensive and reliable sources
• Better understanding of your requirements over time
• Mobile application is available

Cons:

• Overwhelming due to information overload

Pricing: Feedly’s Pro and Pro+ plans are available at $6 and $8.25/month. You can also customize their Enterprise package. 

2. Curata

The next content discovery and curation tool on our list is Curata. It offers a self-learning engine to discover the best content ideas in seconds. You can organize and contextualize the content curation process with just a few clicks. 

Features:

• Builds a predictable content supply chain 
• Organizes and contextualizes all generated information 

Pros:

• The search engine gets smarter over time
• Offers publishing and promoting services

Cons:

• Slightly more expensive than the alternatives
• Difficult to navigate for beginners

Pricing: Available on request

AI Video Editing Tools

When it comes to enhancing your video editing workflow, choosing the best AI video editing app can significantly streamline your process and elevate the quality of your content.

1. Munch

Munch is an advanced AI platform that assists businesses in enhancing their return on investment (ROI) for long-form video content. Munch’s AI technology transforms lengthy videos into bite-sized, social media-optimized clips that captivate audiences and keep brands ahead of the game in digital trends.

Features:

• Distill the context from your long-form content
• Set your content for success with marketing data
• Keep things focused on any platform

Pros:

• Get instant social posts based on your video content
• Video editing that’s intuitive, simple, and effective

Cons:

• Munch may not be suitable for complex, professional-level video editing projects.
• The AI-driven automation might lack the precision and creative control of a human editor.

Pricing: $49 – $220 per month

Analytics and Reporting Tools

Social media automation tools with precise analytics and reporting drive consistent improvements and better business results. Let’s look at the top options:

1. Keyhole

Apart from being a stellar social listening and auto-posting tool, Keyhole also shines in its analytics and reporting capabilities. You can run competitor analysis, measure standard and unique KPIs, and assess your position in the industry all in one platform. The insights are actionable and capable of driving tangible changes. 

Features:

• Clean and comprehensive dashboard
• Competitor analysis
• Engagement metrics tracking 
• Historical data benchmarking
• Runs Instagram audit
• Accurate and actionable reports

Pros:

• Bring data-driven changes to your social media marketing
• Access to historical data lets you measure improvements

Pricing: Custom  

2. Sprout Social

Besides seamless scheduling and publishing, Sprout Social offers impressive analytics and reporting capabilities.

Features:

• Customizable analytics features
• Instant insights on necessary improvements
• Access to historical data
• Automated reports

Pros:

• Accommodates business-specific metrics
• Lets you measure social media reach 
• Reports can be exported as per your requirements

Cons:

• Comparatively expensive

Pricing: Sprout Social’s three plans are available at $249, $399, and $499/month. 

Chatbots and Customer Support Tools

As your business grows, replying to every customer query on social media becomes a mountainous task. By integrating AI chatbot and automated customer support into your social media accounts, you can resolve queries faster and improve customer satisfaction. 

The following tools are your best options for delivering automated chat support: 

1. Chatfuel

Last but not least, Chatfuel is a reliable messaging platform for businesses looking to integrate chatbots into their social media channels. The platform’s specialty is WhatsApp chatbots. However, you can get one for your Instagram or Facebook chatbots.

Features:

• Unlimited agents on one number
• Integrations with ChatGPT
• Green badge verification

Pros:

• Thoroughly secure and maintains compliance standards

Cons:

• Integrations are costly 

Pricing: Chatfuel’s paid plans start at $14.99/month.

2. Botsify

Botsify is an AI chatbot agency that enables businesses to easily build custom chatbots for their websites and different messaging platforms. Its chatbot for Instagram is also a very commonly used feature for Instagram automation to easily collect leads from the Instagram store of your business.

The Instagram chatbot answers all the queries of the users related to your product or services offered by your business on automation so you do not need to worry about the FAQ and the leads of your users will be automatically generated.

Features:

• Voice AI
• Open  AI’s GPT Chatbot integration
• Conversational Forms
• Multiple Language Translations
• Chat Widget Customization
• Integration with every possible platform
• Pre-Built-in templates
• Broadcast Messages

Pricing:

• Free Trial
• Do-it-yourself- $49 per month
• Done-for-you- $149 per month
• Enterprises- custom pricing plan.

Pros:

• Collect leads before interacting with users.
• We offer everything done for you plan.

Cons:

• Human help is a little bit slow.
• There are some bugs and issues with the dashboard of the platform.
• Human help is a little bit slow.
• There are some bugs and issues with the dashboard of the platform.

3. Zendesk

Zendesk conversational bots come pre-trained on industry-specific customer service interactions. They are fast to set up as no technical skills are needed to deploy them, which also means that they save you the time and cost of manual setup. Zendesk AI chatbots also integrate with the industry-leading Zendesk ticketing system, ensuring seamless bot-to-human interactions.

Features:

• Intent recognition and intelligent routing
• Omnichannel deployment
• Integrations with third-party systems

Pricing:

• Free trial
• Basic plans at $19/mo
• Suite team at $69/mo
• Suite growth at $115/mo
• Suite professional at $149/mo

Pros:

• Can be completely customized to deliver personalized interactions

Cons:

• Pricing is relatively expensive

Integrating Social Media Automation into Your Strategy

Before choosing among the best social media automation tools, you must know how to integrate them into your existing strategy. Your workflow won’t be compromised that way, ensuring the best outcome. 

Here’s how you can do it: 

1. Assess your business goals and social media objectives. Understand what you want to achieve so that all operations remain on track.
2. Now note the requirements of achieving those objectives. See which tools best accommodate your unique business needs.
3. Develop a comprehensive automation plan and ensure every concerned team is on board. 
4. Make sure your chosen social media automation tools integrate with the platforms you already use.

Start automating your social media

Most marketers feel confident about social media’s ROI. So, don’t ignore it. 

To do it right, ensure your chosen marketing and auto-posting tools can accommodate your growing needs. 

Finally, give your team enough assistance to adapt and become fluent with the new technology. With enough patience and the right strategies, you will be reaping the benefits of social media automation tools in no time.  

The post 13 Best Social Media Automation Tools For The AI Age (2024) appeared first on Keyhole.

But at a hefty starting price tag of $9,600 USD for the most basic plan, it’s simply not an option for most marketers’ budgets.

Don’t worry though. There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the reporting tools you need—with even better ROI for your business.

Here are the top 8 alternatives to Talkwalker:

• Keyhole
• Sprout Social
• Brand24
• Mention
• Meltwater
• Falcon.io
• Zoho Social
• NUVI

Without further ado… let’s take a look at each tool & what are the features they’re offering:

1. Keyhole

Keyhole is a powerful Talkwalker alternative available at a fraction of the cost.

Keyhole’s hashtag analytics and social media monitoring tools allow you to keep a finger on the pulse of your brand and your industry as a whole.

With Keyhole, you can measure the impact of your social media campaigns, hashtags, and influencers. You can also track your competitors and any content that’s trending for your targeted hashtags and keywords.

Keyhole’s social media reports are easy to use, visually appealing, and easily shareable with your clients.

Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

Pricing: Custom

2. Sprout Social

While a little pricier than Keyhole, Sprout Social is another affordable alternative to Talkwalker.

Set up the Smart Inbox to bring mentions, messages, and tags from all social media channels into one central hub. Instead of switching between networks to track notifications, you can prioritize interactions by filtering and tagging options. 

You can also set up Sprout keyword searches to track the most important conversations around your brand and product mentions. They also have a Sprout “Trend Report” on Twitter performance to know where your efforts are working. The report has a breakdown of the most widely used hashtags, trending topics, and popular public figures in your industry. 

Sprout Social offers rich social analytics, engagement tracking, listening capabilities, and publishing tools.

Sprout Social’s collaboration and automation capabilities are a nice bonus, too.

Pricing: Sprout Social offers a 30-day trial and 3 pricing tiers. Their plans range from $99-249 per user.

3. Brand24

Brand24 is another lightweight Talkwalker alternative.

Their platform offers a live feed of your mentions to track your conversations. They also have a discussion volume chart to track unexpected spikes in brand mentions and publicity.

They also provide mention analytics, influence score, sentiment analysis, and a variety of alert options.

Pricing: Brand24 offers a 14-day trial and 3 pricing tiers. Their Personal plan starts at $49/month and their highest-tiered plan is $199/month.

4. Mention

Mention’s social media listening and publishing platform is the final Talkwalker alternative on our list.

Mention offers a feed of your brand mentions, analytics of industry audiences, and reports that allow you to measure the impact of your marketing efforts.

They also offer an interface for social media publishing and scheduling on every platform, including helpful preview tools to verify a post’s layout.

Pricing: Mention offers 4 pricing tiers, including a free plan for one user. Their individual plans start around $25/month and their enterprise plans start at $450/month.

5. Meltwater

The Talkwalker alternative Meltwater is like a Swiss-Army knife of social media monitoring tools.

The key Meltwater features include unlimited keyword search capability, sentiment analysis, gathering competitor intelligence, influencer management, and crisis management over an easy-to-use interface. 

The key Meltwater features include unlimited keyword search capability, sentiment analysis, gathering competitor intelligence, influencer management, and crisis management over an easy-to-use interface. 

Be it a small in-house team or an agency collaborating with clients; the all-in-one workflow capability facilitates collaboration by keeping everyone informed and on track. 

Pricing: Customized pricing. 

6. Falcon.io

The marketing platform Falcon.io is a Talkwalker alternative used by social media marketers for social media listening, customer engagement, and audience management.

By collecting data across 100 million online sources, Falcon.io’s social media listening features include managing your social channels, monitoring mentions across social media, forums, and review sites, detecting spikes and drops in your data, sentiment analysis and benchmarking performance.

This unified social media and customer experience platform is used by medium to enterprise companies to listen, publish, advertise, engage and measure social media activity. 

Pricing: They have two pricing plans. For small businesses, $108 is billed per seat per month and the pricing is customized for enterprises.

7. Zoho Social

Zoho Social allows you to manage multiple social media channels, collaborate with your team, schedule posts and monitor keywords from a single dashboard. 

With this social media monitoring software, you can get a real-time stream of updates from your audience across all social media platforms you manage through Zoho Social. 

Also, listening to numerous posts about your brand can get overwhelming. That’s where you can build your social media listening dashboard to track and manage conversations. 

They have a dedicated message inbox where you can manage all direct messages from your audience on Twitter and Facebook in a chat-style interface. Lastly, you can also manage a contact directory to discover what your followers and people you follow are saying on social media about your brand. 

Pricing: Along with a free trial, Zoho Social has four plans you can choose from, ranging from $8.33 to $150 per month.

8. NUVI

NUVI is a Talkwalker alternative that gathers real-time social intelligence built on a proprietary language engine.  

Like all social media management tools, you can use NUVI to publish and schedule posts, analyze your social media activities and monitor the performance of your marketing campaigns. 

NUVI leads the pack because it gathers all your social media data in real-time and displays it as visualizations that help you make decisions quickly. Lastly, NUVI helps you understand your customers, competitors, and industry better with highly accurate data.

Pricing – Custom pricing. 

Looking to accurately track your social media campaigns? Prove their impact and ROI? Produce beautiful marketing reports?

The post Top 8 Talkwalker Alternatives appeared first on Keyhole.

After extensive market research and coming to the realisation that there are simply too many social media tools out there, we’ve carefully gone through what we considered to be some of the most useful tools at the moment. 

Here are our top picks!

Social Media Analytics Tools 

1. Keyhole

Keyhole helps eager marketers calculate the impact of their campaigns as well as their ongoing social media endeavours. 

It does an impeccable job at handling the following:

• tracks your hashtag and influencer data on various social media networks
• measures a wide range of metrics such as reach, impressions, followers and engagement in real-time 
• can accurately assess the success of each campaign and help you track your ROI 
• prepares user-friendly PDFs at a click of a button, always living up to your expectations 

As an advanced social media tool, Keyhole offers complete and fast automation of your social analytics, thus, saving you loads of time and effort. 

Plus, Keyhole providing trust-worthy data and an easy-to-use dashboard makes handling analytics a piece of cake. 

Price: Custom

Why you’ll love it: Keyhole is the most user-friendly social analytics tool you’ve ever come across!

2. AgoraPulse 

AgoraPulse is a feature-packed social media tool that measures metrics which have the potential to advance your business even further. 

It offers detailed reports that outline what works and what doesn’t within your current content creation strategy (they focus on both the peaks and the valleys of your strategy). 

Plus, you get insights as to when’s the best day and time to publish your content based on your prior content performance. 

Their detailed hashtag report shows you which tags drive the most engagement. 

Some of the additional social media reporting features you can expect to get are: 

• a Facebook ROI report 
• Instagram stories report 
• unlimited number of reports 
• PowerPoint download of global stats
• a community management as well as a response time report 
• a labelled content distribution report 

Price: $79 – $399 per month (or try their 28-day free trial first).

Why we trust it: more than 17,000 social media managers use it on a daily basis! 

3. BrandMentions 

BrandMentions is a powerful tool when it comes to building awareness of your brand online. 

It’s an invaluable asset for neatly measuring your social media marketing report. It also provides you with real-time notifications. So, when your website gets a new backlink or any type of mention of your brand on the Internet it’s delivered straight to your inbox.  

BrandMentions brings you the latest information about your business success as well as what matters in your niche. 

Price: $49 – $299 per month (or try their 14-day free trial). 

Why we tried it: As BrandMentions state, it digs every corner of the Internet to find all the relevant mentions about anyone or anything! 

4. Reputology

If you’re looking for a 24/7 review monitoring, quick responses and a neatly developed semantic analysis technology, then Reputology is the right tool for you. 

It allows you to closely monitor your customers’ reviews online so that you can identify and address the bad ones before they wreak havoc and all hell breaks loose on your website. 

Plus, you can answer each customer review from the platform itself, so not only it’s super useful, but it saves you time too! 

Price: $180 – $2500 per month (or first try their 14-day free trial instead).

Why we appreciate it: It has an answer for any possible customer review scenario! 

Multimedia Creation Tools 

5. Canva

Canva is a fully-encompassing content creation tool that allows you to design your preferred visual design. 

It has thousands of customisable templates grouped in different categories (flyers, resumes, brochures, invitations, business cards, presentations, logos, posters). 

It’s absolutely suitable for individuals who have no prior design skills whatsoever, but it’s also widely used by professionals. 

Price: You can use it for free unless you opt for the pro version ($9.95 per month) or the enterprise one ($30 per month). 

Why we love it: It’s hands-down the most versatile visual creation tool out there! 

6. Icons8 

Background Remover by Icons8 is a powerful content creation tool designed to remove the image backgrounds in a couple of clicks. 

Whether you’re working on social media posts, advertisements, or product images, Background Remover ensures a professional look for your visual content. It works great with all sorts of logos, lettering, signatures, and similar graphics. 

It also lets you replace existing backgrounds with solid-color and photo backgrounds from the gallery or any image of yours. 

Price: $9 per month (or try their free trial that allows you to process 3 images for free).

Why we enjoy it: it creates smooth cutouts for any type of images.

Keyhole is a social media analytics tool, including account tracking and hashtag tracking.

7. Visme

Visme is one of our go-to recommendations for creating a variety of different media types, from presentations to infographics and more.

With a plethora of different templates and customizations to get you started and added widgets such as seamless audio / video embedding capabilities, Visme is a great option for content marketers looking for a robust tool.

The app has an intuitive interface as well as simple editing tools, alongside tutorials to maximize what you can do with the platform.

Price: Starts from $25 a month.

Why we chose it: it’s super useful and available on iOS, Mac, Android, and Windows.

8. Podcastle

Podcastle stands out as a must-have free marketing tool, facilitating easy podcast creation, editing, and hosting on major platforms. It simplifies the audio production process with its user-friendly interface and AI-powered tools.

It also allows marketers to craft diverse audio and video content, including AI voice-enhanced Reels and TikToks, as well as high-quality video recording for interviews, meetings, and webinars.

You can also use Podcastle’s audio to text converter to easily generate subtitles for your podcasts or repurpose your audio content into a blog post. You can even multiple extensions to convert your Google Docs to WordPress and publishing multiple blogs in seconds.

What sets Podcastle apart is its accessibility, making it suitable for both beginners and experienced users. It even offers the ability to create digital voice clones from text.

Incorporating Podcastle into your toolkit can help diversify your content and enhance brand storytelling for a more engaging and authentic audience connection.

Price: Podcastle provides three primary packages, with the first one being free. The Storyteller package is available for just $11.99 per month, while the Pro package can be yours for $23.99 per month. You can also request for a Custom pricing package. 

Why you’ll love it: Podcastle offers an incredibly user-friendly interface, a rarity among audio creation tools. It is also packed with fun yet efficient AI-powered features, which we’re sure you’ll simply adore! 

9. PlayHT

Enhance your content creation arsenal with PlayHT, This platform stands out for its remarkable capabilities, particularly in generating realistic AI voice-overs. While the free plan offers more flexibility than competitors, serious users will appreciate the added benefits of the premium subscription.

The user-friendly editor provides a selection of English voices, enabling voice cloning. Notably, the “Non-English Voices” option on the sidebar unveils a hidden gem—PlayHT’s extensive old editor, presenting a diverse array of voices in various languages and accents. With unparalleled options, PlayHT is a standout choice for marketers seeking a wide range of content creation possibilities.

Price: $39 – $99 per month (free up to 12,500 characters)

Why we love it: It is hands-down the best ai voice tool on the market

10. AppyPie

Appy Pie Design revolutionizes the way businesses and freelancers create visual content, offering a robust platform that simplifies the design process.

It excels in delivering the following:

• Empowers users with an AI image generator, crafting custom images that align perfectly with your brand’s message and aesthetic.
• Provides a plethora of design tools and templates, including logo templates, poster makers, and presentation makers, facilitating the creation of professional-grade marketing materials.
• Enables easy manipulation and customization of designs to ensure uniqueness and relevance to your specific marketing campaigns.
• Features an intuitive interface that makes it accessible to users of all skill levels, from beginners to seasoned designers.

Appy Pie Design sets itself apart by integrating advanced AI technology, allowing for the creation of unique and engaging images without the need for extensive design experience. This tool is particularly beneficial for content creators looking for an efficient way to produce high-quality visuals that capture audience attention and convey messages effectively.

Price: Explore the pro plan starting at just $8 per month, or inquire about their premium offerings for more advanced features.

Why you’ll love it: Appy Pie Design is your go-to solution for hassle-free, AI-powered design creation, making it easier than ever to produce captivating visuals that elevate your brand.

11. PhotoADKing

PhotoADKing is a comprehensive graphic design platform tailored for creating stunning visuals effortlessly. Whether you’re designing flyers, posters, social media graphics, or business cards, PhotoADKing offers a vast array of customizable templates to suit every need.

Designed to be user-friendly yet powerful, PhotoADKing empowers both beginners and seasoned designers to unleash their creativity. The platform features an intuitive interface paired with robust editing tools, ensuring that your designs are polished and professional.

Price: PhotoADKing offers a freemium model, allowing users to start for free with the option to upgrade to premium plans for enhanced features.

Why it stands out: Beyond its extensive template library, PhotoADKing supports seamless integration of images, icons, and fonts, enabling users to create visually stunning graphics tailored to their specific requirements. Whether you’re crafting promotional materials, event invitations, or educational posters, PhotoADKing provides the tools you need to bring your ideas to life.

Chatbot Makers 

12. Chatfuel 

Considered to be the leading chatbot platform for Facebook Messenger, Chatfuel is widely embraced by well-known brands such as Levi’s, LEGO, Coke Studio, Adidas and T-Mobile, to name a few. 

In fact, 46% of all Messenger bots are said to run on Chatfuel!

Chatfuel promises to deliver an increase in sales and engage with prospects 24/7. 

Plus, it’s very easy to get started – you don’t need any coding skills or prior experience to use it. 

Price: Get started for free! Check out the pro option (starts from $15 per month) or discuss their premium option. 

Why we like it: You can build a bot in the wink of an eye! 

13. Botsify

Botsify guarantees to help your business grow and expand by offering fast support and a chatbot system to ensure customer retention.

Plus, if you’re running an international business and your goal is to attract customers from different parts of the world you don’t have to worry – our chatbot is multilingual and is capable of responding in any possible language. 

Additionally, Botsify allows you a modernised option of attracting new leads by not annoying your potential customers – it assists you in building stronger relationships by retargeting your leads on various social media platforms. 

Price: Start your 14-day free trial, opt for a self-serviced option ($50 per month) or a fully-managed one ($300 per month). 

Why we enjoy it: Using Botsify feels like chatting with a genuine human being. 

Publishing and Scheduling Tools 

14. Sprout Social

Sprout Social is a powerful content creation tool that promises to not only manage your social media, but master it too! 

With Sprout Social, you’ll not only be able to deliver ready-made content to your audience, but establish a genuine relationship with your followers too. 

This social media asset shows you how to efficiently publish your posts, organise them across various social media platforms as well as measure relevant metrics to know you’re on the right track when it comes to content creation. 

Price: $99 – $249 per month (or check out their free 30-day trial).

Why we picked it out: It bridges the gap between social media and real life effortlessly. 

15. Planoly 

Planoly is a very useful content creation tool that simplifies your Instagram experience. 

It allows you to: arrange the look of your Instagram profile with their drag and drop feature; reply to comments in one place; schedule your plan and manage in detail your upcoming content; draft captions for your Instagram stories; and measure analytics to better comprehend your audience and their preferences. 

Price: $7 – $23 (or a bit more depending on how you decide to customise it); there’s also a free basic option.

Why we’re so fond of it: It’s definitely the best visual storytelling app for Instagrammers! 

Others

16. Scribe 

From building onboarding documentation to recruiting SOPs, Scribe helps recruiters create customized and professional recruiting guides — fast! 

Scribe is an AI-powered tool that documents your processes for you. Turn even the most complicated process into an easy, visual guide that matches your brand. 

Recruiters can effortlessly create visually appealing and informative guides to speed up the recruiting and hiring processes. This free tool empowers both seasoned and new recruiters to attract top talent. 

Price: Free, Paid and Enterprise

Why we included it: It is easy to auto generate step-by-step guides with annotated screenshots. It also has a browser extension and a desktop app.

17. Renderforest 

Renderforest is the ultimate all-in-one design platform that caters to every facet of your content creation needs. With an extensive collection of ready-to-use templates, this tool effortlessly breathes life into your videos, animations, logos, branding, mockups, presentations, graphics, and professional websites.

What sets Renderforest apart from the competition is its seamless integration of artificial intelligence. Harnessing the brilliance of AI, Renderforest empowers users to generate unique brand names easily. The platform goes the extra mile by suggesting exquisite logos for each name generated, ensuring your brand identity is as distinct as your vision.

Price: Starts from $9.99 a month.

Why we included it: It has AI integrations and 1M+ premium templates to unleash your creativity.

18. Venngage 

Venngage is a versatile tool for creating captivating flyers and many other kinds of visuals.  The platform offers a range of customizable templates, fonts, and colors, ensuring that every design reflects the unique identity of the creator.

Venngage also provides an extensive library of icons, images, graphics, and other visual assets for various design needs. In essence, Venngage empowers marketers and businesses to communicate their messages effectively through stunning visual content.

Price: $$10 – $499 per month (or try their free trial)

Why we included it: 40,000 businesses use Venngage to create stunning visuals.

19. Fliki

Fliki, an innovative AI video generator platform at the forefront of artificial intelligence, offers a seamless fusion of cutting-edge technologies, revolutionizing the way we interact with digital content. 

One of Fliki’s standout features is its text-to-video conversion capability, empowering users to effortlessly transform written content into captivating video presentations. 

The platform also boasts voice cloning, enabling users to personalize and replicate voices for a more tailored and authentic user experience. With Fliki, the boundaries between text and multimedia are blurred, ushering in a new era of dynamic and immersive content creation.

Price: It has a free plan while the paid subscription ranges from $28 to $88/month.

Why we include it: Fliki excels in text-to-speech functionality, providing a natural and engaging audio experience for written text. 

20. Hubspot

With HubSpot’s AI Content Writer, you can generate blogs, website copy, social posts, and more effortlessly, scaling your output without additional budget or resources. 

From prospecting emails to landing pages and blog posts, simply input a prompt or topic, and watch as HubSpot’s AI Content Writer drafts engaging content. 

Boost email productivity with attention-grabbing subject lines and engaging copy, driving conversion rates higher. 

With AI-enhanced writing, generate blog posts, landing pages, and website copy in a fraction of the time.

Pricing: Available free within HubSpot’s marketing, sales, and content features, providing businesses with valuable tools without additional cost.

What we like: HubSpot’s AI Content Writer streamlines content creation, boosts productivity, and enhances engagement with its intuitive interface and powerful features.

21. Flexclip

FlexClip is an intuitive video creation tool that simplifies the process of making engaging video content.

It offers a plethora of customizable templates across various categories (promo videos, social media clips, tutorials, corporate videos, invitations, slideshows).

FlexClip is designed to be user-friendly, making it perfect for beginners with no prior video editing experience, while still providing advanced features appreciated by seasoned marketers.

Pricing: You can start using it for free, with options to upgrade to the Plus ($9.99 per month), or Business plan ($19.99 per month) for additional features and resources.

What we like: It’s the ultimate tool for creating professional-quality videos effortlessly!

22. Pixpa

Pixpa is an all-in-one portfolio website builder designed specifically for creative professionals. It enables photographers, artists, and designers to create stunning portfolios without any coding knowledge.

Pixpa offers a drag-and-drop builder for easy customization and provides beautiful, responsive templates that are mobile-friendly. It even integrates eCommerce functionalities for selling products and services and includes client galleries for photographers to share, proof, and sell images.

Pixpa simplifies the process of creating and managing your web presence, saving you time and effort. It provides secure and fast hosting along with 24/7 support, making website management easy and reliable.

Price: $3.60 – $11.25 per month (or try their 15-day free trial).

What we like: Pixpa is the most user-friendly portfolio website builder you’ve ever come across!

Final Thoughts 

Choosing the right social media content creation tools is never easy, however, we hope we managed to outline the basics of some of the most practical and creative tools you can use. 

After all, having the right content creation tools can potentially assist with the following: 

1. Making your life much easier!
2. Helping you stay consistent, engaging and on-brand across all your profiles.
3. They can make your followers think you manage your social media content effortlessly

And with our content tool selection, we can confidently say all three options are now within reach. 

Related Articles:

20 Social Media Tools: Automation to Save Time and Outperform Competitors

The Top 18 Instagram Web Apps [Analytics, Management, Monitoring & Reporting]

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram.

The post 18+ Content Creation Tools To Make Life As A Marketer Easier appeared first on Keyhole.