LinkedIn audits are a fundamental part of any yearly brand spring clean. You can use an audit to enhance both your business and individual profile to make it more suitable for advertising yourself to your target audience. 

In this article we’ll cover nine major areas to focus on, with tips on how to optimize your content. 

What is a LinkedIn audit?

First things first, what even is a LinkedIn audit? Well, it’s really just a fancy way of describing an analysis of your LinkedIn profile with the aim of enhancing its performance. 

If you’re an individual, you can look at the data to see if your posts are getting engagement, how many people are looking at your profile, and whether you’re getting relevant hits on your page. This can help you work towards your career goals, whether that’s building your network or looking for your next opportunity. 

If you’re a brand, carrying out an audit can help you create a whole new content plan for your mass recruiting efforts by looking at how you attract potential employees and making your adverts and word choices more attractive. It can also help you to optimize your existing strategy.

How to enhance your profile with a LinkedIn audit

1. Understand your target audience

Who is looking at your profile? Who do you want looking at your profile? These are two things you need to figure out in order to craft the best content for LinkedIn. You want to keep, and get, your target audience interested.

But first, you need to decide who you’re trying to attract. Do you want high-flying investors, fellow start-up professionals, or customers? What are you trying to achieve with your LinkedIn profile – investment in your business, collaborations, or customers for existing products and services?

By finding out who follows you, you can figure out if you’re getting the people you’re trying to attract. You can use LinkedIn’s analytics to find out who is engaging with your ads and visiting your website. 

To take your analysis further, you should also consider using Keyhole’s free trial to conduct an analysis of your LinkedIn. This will provide you with more in-depth insights such as what your best performing posts are and what size companies are following you, enabling you to pinpoint your audience and what they’re interested in. 

2. Optimize your profile photo and banner

They say that first impressions are important, and this is definitely true when it comes to your LinkedIn profile. You want your profile photo and banner to look fresh and profesh. Take a look at these two images: when did you last update them? Are they still relevant to your business’s image, core values, and services? 

Every aspect of your LinkedIn profile should reflect who you are as an organization. Your profile picture should be clean and professional, and help you to stand out from the crowd. If you are a brand, we would recommend using your logo as a profile picture.

If you’re an individual, you should choose a headshot photo that represents you at work. If it’s several individuals’ profiles from the same team, it’s a good idea to hire a professional photographer in order to have a consistent style throughout. Your head and shoulders should be in the frame, and shots should be natural to convey your personality.

Next up, your banner image. A simple formula goes like this: One actionable insight about your brand, one short call to action, and of course, your logo. When it comes to having a great banner, less is more, but what’s on there should be to the point and relevant. 

You can either use a graphic designer or make use of free software such as Canva to create a background image to LinkedIn’s size specifications. The style should be consistent with the company’s style as it appears on the website. If you’re an individual, you could use a background image relevant to your industry or expertise. Lastly, remember to check how the banner looks on both mobile and desktop.

3. Create a catchy headline and interesting summary

Your headline should grab the attention of passersby: it’s your chance to emphasize the most important thing about you as a brand or an individual. It would ideally summarize what you do in a few simple words, such as “Sports lawyer with background in contract law”, or “Green Energy Engineer Firm”. 

There should be little confusion about what you provide to your customers in your headline. Your summary should be similarly to the point and clear, albeit a little more wordy. Your summary is vital when it comes to being found on LinkedIn. By using the right keywords, users will be able to easily find your profile.

Just like an Instagram bio, your brand’s LinkedIn summary should be both interesting and informative in order to hook investors, collaborators, and future clients. Users need to feel compelled to add you to their LinkedIn connections. 

You can tell people more about your brand, how it started, what you do, the products and services you provide, and of course link to your social media and website. 

You can also use this space to include calls to action, like:

Check out our website at…

Follow us here for daily inspiration…

Got questions? Shoot us an email at…

4. Enhance your skills and work experience section

Your skills and experience section is a great opportunity to show how your current and previous roles enhance your relevant achievements and skills for the industry you want to work in. You may be tempted to include every aspect of every content creator job and related skill you have, for example, but it’s important to be selective and to focus on the skills employers are looking for on job applications, especially if you’re learning how to write a CV with no experience.

The information you include should be as relevant as possible to your target audience. Your LinkedIn profile should tell your story, showcasing the journey you have made to get to where you are, and why you, and only you, are the right person for the collaboration, investment, job opportunity, or client. 

The reader should get an idea of what you have done in your role, as well as the scope of projects and responsibilities, without going into exhausting details. How many people, if any, do you manage? Which geographic locations are you responsible for? This section is essentially a snapshot of your resume, highlighting your previous work experience and providing insight into the progression of your career.

With the growth of automated recruitment practices, you want to make sure that your Linkedin and CV are telling the same, cohesive and clear story. This will help you stand out and ensure you don’t miss-out on any potential new opportunity. 

5. Establish contact with the right people

LinkedIn is more than just a public CV – it’s a place to link up with people in your industry, potential investors, and even future clients or employees. It’s a good idea to look through who you have connected with and see if they are relevant to your area of work. If you want to engage in diverse recruiting for example, you need to make sure your profile looks accessible to all kinds of people. 

If not, it’s time to start searching relevant keywords and connecting with people who are on the same professional wavelength as you. You could look at LinkedIn’s own suggestions, as well as type in keywords in the search bar. 

It’s a good idea to link up with people you’ve worked with previously, especially to get some endorsements and reviews from satisfied clients on your profile, as well as to keep track of future opportunities. 

6. Maximize LinkedIn recommendations

Recommendations are very powerful, whether they come as testimonials for projects done, or references for future job and project applications. Having a couple of recommendations from your current, as well as your most recent, role will go a long way to making you look good to your target audience. 

For recommendations to pack a punch, you should gather them from people who are as senior as possible. If you’re trying to promote yourself or your team to a particular business type, or applying for jobs in a particular field, you should choose to feature your most relevant recommendations.

7. Provide correct contact information

This is one of the easiest things to do, but also super easy to forget about. You should make sure that all of our contact details are up-to-date and free of typos. 

A small mistake in an email address can cost you countless opportunities, especially when it comes to a business profile. This is partly because people genuinely can’t get in touch with you, and partly because it can make you look sloppy and disorganized which puts people off. 

Getting a second set of eyes to check these kinds of details is a great way to avoid problems, protect your brand reputation, as well as make sure you don’t end up with a 404 error on your links. 

8. Create your own LinkedIn URL

You can create your own LinkedIn URL very easily, and it might seem small but it can help people to find you through a simple Ecosia or Google search, as well as make you stand out as a company or individual that goes the extra mile. 

You should make your LinkedIn URL as simple and relevant as possible, including the name of your company or yourself as an individual. For example: 

9. Boost privacy and enhance account security

Finally, you should check over your privacy settings if you only want your profile visible to people on LinkedIn or people you’re connected with on there. Some people prefer to keep their profile details private except to serious business connections, while others prefer to make it public to get a broader reach. 

Utilizing an online data removal service can help individuals regain control over their online privacy and remove any sensitive or unwanted information from the internet.

Bonus: How can Keyhole help in LinkedIn audit?

Keyhole’s LinkedIn analytics tool helps understand how your content is performing, which posts have the most engagement and find new audience insights. This LinkedIn engagement tool gives detailed insights that help you nail the goal of growing your company page’s LinkedIn presence. 

Conclusion

Your LinkedIn profile is more than a dusty afterthought that you can throw together and then forget about. It requires regular audits to make sure it’s doing the best job at advertising you the way you like. 

Whether it’s changing up your profile picture and header for something more cohesive and on-brand, or filtering your recommendations to keep them relevant to your current field and interests, we hope that this article has given you some useful ideas for spring cleaning your profile. 

Need to supercharge your success on Linkedin? Check out Keyhole’s free trial for 14 days to boost your profile and posts!

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The post How To Enhance Your Profile With A LinkedIn Audit appeared first on Keyhole.

That being said, picking a bunch of hashtags at random and sprinkling them through your posts isn’t going to cut the mustard. To get them working to their full potential, you need to create an effective LinkedIn hashtag strategy and understand how data can guide you towards better visibility. 

Are hashtags effective on LinkedIn?

Whether your niche is marketing consultation or recruiting technology, LinkedIn hashtags are small yet powerful tools for ramping up visibility and engagement for your content. Choose your hashtags wisely, and the right professionals will be able to find you. They can increase your reach, generate meaningful engagement, and help you connect with your target market.

However, let this be your mantra: Not all hashtags are created equal. It’s tempting to plump for the most popular ones, hoping for a wide reach, but that approach rarely delivers results.  

Successful hashtag use requires relevance, a balance between broad and niche terms, and an understanding of what drives engagement within your industry. Without this focused approach, your content risks getting overlooked.

Choosing relevant hashtags

So, how do you choose the right hashtags? Use these tips to make sure yours hits the mark. 

• Industry-specific: Niche hashtags offer a direct path to your desired audience. Whatever industry you specialize in, identify the hashtags that your ideal audience members actively use. 
• Target audience: Who are you trying to connect with? Are they marketing managers, software developers, entrepreneurs, etc? Next, think about what their pain points are and the specific lingo of their profession.
• Research: Stay on the pulse of your industry. Analyze both your competitors and broader trends to spot popular hashtags, evolving conversations, and new opportunities to participate. Are there relevant hashtags popping up about diversity and inclusion, or emerging skill sets in your field?

What is the 3×3 hashtag strategy?

The 3×3 hashtag strategy is a framework for organizing your hashtags on LinkedIn. The basic idea is to create three groups of three hashtags each, with each group focusing on a different aspect of your post.

Who?: These hashtags define your ideal audience. They might be job titles, such as #marketingmanager, or industries, like #SaaS or be informed by your latest applicant pool example, so you know you’re targeting the right people. Alternatively, they could be around broader interests related to your content, e.g., #valuecreation. 

What?: In the second group, you’re focusing on the specific topic of your post, offering a mix of broader and slightly more niche terms, for example, #contentstrategy or #socialmediamarketing.

Why?: What is your content solving and who will benefit from it? That’s the purpose of this final group of hashtags. You might be looking at options like #brandvisibility or #engagementtips.

The 3×3 strategy strikes a balance between reach and precision. It helps you connect with your target audience, accurately describe your content, and highlight the immediate value someone will derive from your post. Following this structure will help you narrow your hashtag selection and maximize the engagement potential of your posts. 

Mix and balance

Your hashtags should be a healthy mix of broad and niche. Broad hashtags cast a wide net, increasing your potential reach but with less precision. They could include terms like  #marketing, #business, or #leadership. On the other hand, niche hashtags focus on your specific area of expertise. Examples might be #startupmarketing or #webdesign. 

Include a mix of one or two broad hashtags with a few more niche ones for the best results. This approach balances visibility with targeting the right people. Too many hashtags can look cluttered and present a red flag to LinkedIn’s algorithm that your content might be less valuable.

Take the Sephora example below, they use 3 hashtags throughout their post and combine wide-reaching hashtags for International Women’s Day alongside their own brand and message of inclusion. 

Native insights

LinkedIn provides some basic analytics for any hashtags you follow. You’ll see metrics like impressions, clicks, and engagement. This data is a starting point for analyzing how your hashtags are contributing to your overall visibility. 

While they might not be as in-depth as the analytics offered by dedicated third-party tools, they kickstart your understanding of performance. Impressions, for instance, give you a sense of potential reach. Did posts using that hashtag appear in people’s feeds a significant number of times? 

Clicks tell you if the hashtag kindled any curiosity, motivating people to actively explore more. Engagement, on the other hand, is the most telling metric – it indicates whether the hashtag is attracting conversation and genuine interest in content related to that topic.

Third-party analytics tools

While LinkedIn’s built-in analytics are a start when it comes to planning your campaign, dedicated social media management tools are on a whole new level. They offer far more nuanced metrics than simply impressions and clicks. 

You can track precisely which hashtags are bringing new followers to your profile, giving you a clear picture of which resonates best with your target audience. Some tools even provide demographic breakdowns of who engages with your hashtags, helping you understand your audience better. 

Sentiment analysis is also available to tell you whether the overall tone around your chosen hashtags is positive, negative, or neutral – in essence, how your brand is currently perceived. Options like Keyhole’s hashtag analytics tools are so popular because they can take these detailed data insights and present them in a clear and easily digestible format. 

Their ease of use makes hashtag analytics simple and understandable for marketers and newbies alike. Using these tools removes the guesswork and supports you in creating a data-driven LinkedIn hashtag strategy. 

Identifying top performers

Using LinkedIn hashtags should be seen as an ongoing project that needs to be consistently revisited and revised.  Make it a habit to check your analytics and identify your top performers. Which hashtags consistently drive those high impressions and engagement numbers?

Pay attention to whether your winning hashtags are those broader terms or the more niche ones. This offers valuable clues about your audience. If broader hashtags are performing well, it signals your content has appeal to a wider group within your industry. 

However, if those niche hashtags are shining, it means you’re effectively connecting with a smaller, highly targeted subset of your ideal audience. Both are wins, but they guide your future hashtag choices differently. Analyzing this data helps you understand what types of topics your audience wants to see more of.

Spotting underperforming hashtags

Spotting underperforming hashtags is as important as spotting your flyer examples. If a LinkedIn hashtag consistently generates few impressions, minimal clicks, and hardly any engagement, it’s time to dig a little deeper. This analysis is integral to achieving your social media goals, as it reveals where your efforts might be misdirected.

In a sea of content, overly broad hashtags struggle to stand out. You’re shouting your message into a crowded marketplace – it might be heard, but it won’t cut through. Try using more targeted and specific hashtags to reach a better-defined audience.

The flip side is going too niche. If there isn’t much search volume or active conversation around a hashtag, your content will have limited reach. Experiment with slightly broader variations relevant to your topic.

Hashtags, just like content, must stay fresh. Hashtags that were once popular but are no longer trending make your content seem disconnected. Your hashtag choices should reflect what’s happening in your industry right now.

Ensuring content alignment

Avoid using popular but irrelevant hashtags just for the sake of potential reach: your hashtags must genuinely relate to the content you’re posting.   

If you’re chasing clicks with misleading hashtags, it will disconnect your content from the right audience. You might momentarily widen your reach, but without genuine interest, it won’t translate into engagement or lasting results.

Focusing on hashtags that accurately represent your posts builds trust. It signals to LinkedIn’s algorithm that your content is reliable and relevant. Ultimately, this alignment helps you connect with the people who truly value what you have to share.

Fostering community engagement

Community engagement goes beyond simply tracking your own LinkedIn hashtags and post performance. Watch the conversations around hashtags you use. What topics are people discussing? What questions are they asking? Are there recurring themes within your industry that people are passionate about?

This type of active listening reveals audience sentiment – what excites them, what frustrates them, and where their interests lie. You might even spot evolving industry trends before they become mainstream. 

For instance, following hashtags related to hiring trends could reveal that people are looking for “talent acquisition strategies” as they aim to understand the types of skills companies are seeking or solve the challenges they face in finding qualified candidates. 

This allows you to tailor content that addresses those needs. Consider it market research, conducted directly within the hashtag communities you want to be a part of.

LinkedIn hashtags: Your key to greater visibility 

Using LinkedIn hashtags effectively requires constant attention and refinement. Start by researching, then analyze the data, and evolve your approach over time. All this work will be worth it.

Hashtags are incredibly effective at increasing reach and engagement, driving greater brand awareness. To help you achieve your goals, book a demo and watch your brand visibility soar. 

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The post How To Maximize LinkedIn Hashtags For Enhanced Visibility appeared first on Keyhole.

Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media media monitoring strategies in place.

Social media monitoring is an in-depth analysis to know what people think about your brand. Social media monitoring on LinkedIn will help you see your audience’s interests, which you can use to appeal to them better.

Today, you will learn the basics of social media monitoring and how it matters on LinkedIn. We will present how to effectively start with LinkedIn social media monitoring and the top tools you can use to improve your brand’s performance and enhance social media strategy to better engage with users/customers.

What is social media monitoring?

Social media monitoring is about monitoring your social media channels in real-time. It can give you insights into how your customers feel about your products or services and what they expect from you. 

However, social media monitoring is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. These data can be used for your marketing strategy down to customer support to drive a positive impact on your business.

Spotify has made an entire account on Twitter that listens and responds to users about their inquiries or concerns. @SpotifyCares also offers tips and updates to its followers, building loyalty and improving what it offers at the same time.

Why is social media monitoring important?

In addition to understanding your customers in marketing, social media monitoring helps you gather industry and competitor data, understand the customer’s experience with what you offer, and create opportunities to collaborate with influencers or even other brands. 

As consumer behavior constantly changes, not paying attention to them can cause customer losses to competitors and poor decision-making for the business. Social media monitoring helps monitor how consumer behavior changes and makes decisions to stay relevant and top of mind for customers. 

Mastering the art of engagement through social media monitoring

Mastering engagement on social media connects businesses with their audience effectively. Social media monitoring offers insights into what your audience is talking about, their needs, and the trends within your industry. 

Engaging with your audience based on these insights can lead to more meaningful interactions. Learning from your audience, responding with care, and positioning your brand as a thought leader help you gain stronger relationships and drive engagement.

1. Learning from your audience

To develop engagement in social media, you need to learn what your audiences are talking about. You should focus on conversations that derive meaningful insights, such as brand mentions, industry trends, competition analysis and customer feedback.

To track these, you need to identify the right keywords and hashtags that customers use. It should be relevant to them and the brand itself, like the brand name, campaign-specific hashtags, or industry-specific terms.

After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. What you learn from your audience helps you tailor your strategy to meet their needs accurately.

2. Responding with care

A response strategy in social media mentions should involve addressing customer service issues promptly, acknowledging and expressing gratitude for positive feedback, and participating in relevant conversations. The essence of responding with care lies in the timeliness and tone of your responses. 

Swift responses prevent minor concerns from becoming major problems. It entails to your audience that you value their satisfaction and are committed to resolving their issues with your brand. Other than the fast reply, acknowledge the feedback to encourage more interactions in the future.

How well you relay your response reflects your brand personality. Still, your tone should be adaptable to fit the specific context of the conversation. Tailoring your responses shows how well you listen, understand and appreciate the sentiment behind each mention.

3. Positioning your brand as a thought leader

Social media monitoring helps you target the topics and interests of your target audience. Through relevant hashtags and industry keywords, you’ll keep close to the conversations happening around you. 

In social media, influencers have the power to shape opinions and trends in industries. These people come with huge numbers of followers and have the capability to influence the sentiments about your brand. When you participate in the discussion they contribute to, engage in a conversation with them and share expertise and insights, it can foster relationships that lead to collaboration, boosting visibility and credibility.

Leveraging the art of engagement through social media monitoring on platforms like LinkedIn can transform how businesses connect with professionals and industry leaders.

What is social media monitoring for LinkedIn?

As one of the social media platforms, you can do social media monitoring on LinkedIn. However, unlike other social media platforms like Facebook, LinkedIn social media monitoring focuses on wider public sentiments and the professional context of industry trends, opinions and interactions. 

Business owners and marketers should listen to the direct and indirect mentions of your brand as well as your competitor’s mentions to understand how they are perceived. Customers’ feedback about your brand helps you identify areas for improvement and provide timely responses.

Like any other social media platform, pay attention to industry-specific keywords to keep up with the trends, opportunities for collaboration and conversations where you can engage and show expertise to establish your brand as an industry leader.

Why does LinkedIn social media monitoring matter?

Engaging in LinkedIn monitoring can greatly impact your business, as you can improve customer engagements, discover new leads, build a brand, and gain customer insights and competitive advantage that can transform your business strategy.

1. Improve customer engagement

Tracking mentions and discussions that revolve around your brand directly engages you with your audience and addresses queries, concerns and feedback in real-time. This builds trust and creates relationships with your audience.

2. Discover new leads

When you keep track of your competitor’s mentions, you can identify potential customers who discuss their needs and challenges that your brand can resolve. You will be a helpful resource and create opportunities for lead generation.

3. Brand building

Engaging in conversations and discussions within your industry, at the same time contributing valuable input, establishes a positive brand image and reputation. Being an authority in your field attracts more followers and customers.

4. Gain customer insights

Monitoring to what your audiences say about your brand can guide product development, marketing strategies, and customer service improvements that align with customers’ needs and preferences.

5. Competitive advantage

Monitoring audience conversations about your competitors can reveal gaps in their strategies or areas where you can excel, allowing you to stay ahead of the competition.

How to get started with LinkedIn social media monitoring

Businesses can leverage LinkedIn to achieve goals through social media monitoring. As people are more vocal on social media platforms, they freely share opinions, experiences and preferences – an ideal source of information for businesses to enable their brands to engage effectively with customers and foster connections and community.

Here’s how to get started with LinkedIn social media monitoring:

1. Define clear goals for your social media monitoring efforts

A clear objective directs efforts to what matters to your brand. Align your overall business objectives to how your social media monitoring enables business growth.

You should identify the right metrics for measuring your monitoring efforts, such as engagement rates, mention volumes or sentiment analysis, and set realistic and measurable goals for these metrics. Regular monitoring helps you identify the impact of your LinkedIn activities and determine if they align with your goals.

2. Choose the right LinkedIn monitoring tools

Social media monitoring tools automate brand mentions, keywords, and relevant keyword tracking on LinkedIn, then extract valuable insights. While we will be tapping into the social media monitoring tools on LinkedIn in the following section, you should prioritize looking for the tool’s key features, like advanced analytics, sentiment analysis, and real-time alerts, when looking for the right tool.

Choosing the right tools helps the brand to effectively listen, understand and engage with its audience on a deeper level.

3. Define relevant keywords and queries

With the vast topics people talk about, keywords guide businesses in filtering conversations and trends on LinkedIn that are relevant to their industry, products, or services. Targeting specific discussions enhances engagement, leading to higher conversion rates and customer satisfaction.

Identifying the right keywords starts with brainstorming terms directly associated with your industry, brand, and competitor. Incorporate broad and wider terms that cover wider discussions and niche discussions. 

Search queries are combinations of precise keywords with LinkedIn’s advanced search capabilities to unearth the most relevant conversations and insights for your brand.

You can use quotation marks on phrases to search for exact matches, ensuring your query captures the specific discussions of interest. Utilize Boolean operators like AND, OR, and NOT to combine or exclude keywords, fine-tuning your focus to target the most pertinent content.

4. Leverage LinkedIn’s search filters

LinkedIn’s advanced search filters enable users to sift through content, conversations, and profiles based on specific criteria such as industry, company size, location, and job title. It gathers targeted insights that are highly relevant to your brand.

To effectively leverage LinkedIn’s advanced search filters for targeted insights, identify the specific keywords, company names, or industry terms you want to monitor to sharpen your focus. You can save these preferred search criteria for future use, enabling more efficient monitoring of the trends in your industry and addressing concerns and preferences effectively.

5. Identify and monitor the right channels on LinkedIn

Monitoring the right channels allows businesses to gain valuable insights into industry trends, customer feedback, and engagement opportunities. By tuning into discussions and content shared within the company pages and personal profiles, companies can better understand their audience, tailor their communications, and respond promptly to queries or concerns, thereby enhancing their brand presence and loyalty.

You can join industry-specific groups and follow thought leaders’ or influencers’ profiles to gain a wealth of information and networking opportunities. LinkedIn also has a ‘Content Suggestions’ feature within your company page that can help identify trending topics and discussions relevant to your audience.

However, common mistakes to avoid include monitoring too many channels simultaneously. It leads to missed opportunities for meaningful engagement. Also, focusing solely on promotional content without contributing value to conversations can alienate potential connections. So, attain a balanced approach, focusing on channels most relevant to your business goals while offering insightful contributions.

6. Analyze and interpret data

Analyzation is important when gathering data such as sentiments and trends. Sentiment analysis helps you understand whether users perceive your brand as positive, negative or neutral. Determining which helps your business adjust and tailor strategies to stay relevant to your audience.

You can also identify trends and make comparisons with your data. It provides valuable insights into your market positioning and areas for improvement. However, these data can be hard to interpret.

Using data visualization transforms raw data into an easily understandable format, allowing businesses to identify correlations that might not be apparent from text-based data. It provides more in-depth analysis and interpretation of data, allowing businesses to make informed decisions and strategize accordingly.

7. Extract insights and take action

Social media monitoring on LinkedIn is not just about gathering data but in extracting actionable insights that impact a business’s decision-making process, strategy and operations. Aside from monitoring, businesses should look into the patterns, understand industry trends, recognize customer pain points, and pinpoint areas for improvement.

Businesses that adapt and take action on the insights gained from LinkedIn can anticipate market changes more accurately, adapt their strategies more swiftly, and engage their audiences more effectively. 

8. Join LinkedIn groups

As of 2021, LinkedIn has 2.9 million groups – a member can join up to 100 groups. Joining LinkedIn groups relevant to your industry allows you to gain deeper and more insights by engaging in meaningful discussions. 

LinkedIn groups are concentrated platforms for professionals, potential customers, partners, and industry influencers to share knowledge, trends, and opinions. Joining these groups and participating in their discussions can help you understand the preferences of your potential customers, establish your brand as a leader, and gain opportunities for collaborations and partnerships.

Read More: 10 Tips On How To Do In-Depth LinkedIn Audit

9. Research your competitors

Your competitors are your prime source of information. You should analyze their data meticulously. Monitor the types of content they post that resonates most with their audience, the engagement rates (likes, comments, and shares), and the growth of their follower base. Also, pay attention to the customer feedback visible in the comment sections, as it may reveal strengths and weaknesses in their offerings or customer service.

Competitor research is not about imitation but rather about differentiation. Understanding your competitors’ strategies on LinkedIn can help you anticipate shifts in consumer preferences and identify gaps in your own content strategy, allowing you to position your brand as unique and valuable.

10. Optimize your LinkedIn presence

A well-optimized LinkedIn profile increases your visibility on the platform, making it easier for customers and industry peers to find and engage with your brand. To optimize your LinkedIn for maximum presence:

• Integrate relevant industry-related keywords into your profile so your brand ranks higher in search results when people are looking for a business like yours.
• Fill out every section of your LinkedIn page with accurate information about your company, including the mission statement, products and services, contact details and more.
• Share regular updates and posts, participate in industry groups and comment on relevant content to boost your engagement rates on LinkedIn.

Top 7 tools for social media monitoring on LinkedIn

Social media monitoring tools monitor social media mentions, trends and conversations relevant to your brand, industry and competitors. These tools provide insights into your audience’s feedback, allowing you to engage with them more effectively, enhance customer service, and inform your content strategy. Let’s have a look:

1. Keyhole

Keyhole provides robust LinkedIn profile analytics, allowing marketers to monitor account performance, track follower growth, and analyze engagement on specific posts. It helps you understand how your content is resonating with your audience and identify key trends over time.

Keyhole’s user-friendly dashboard offers a comprehensive view of your LinkedIn account metrics, making it easy to measure the impact of your LinkedIn marketing efforts.

2. BuzzSumo

BuzzSumo excels in discovering influencers and trending content on a certain keyword or topic. It also allows you to track brand mentions, competitors and industry updates.

3. Sprout Social

Sprout Social is an all-in-one social media management platform that performs social media monitoring. Some of its features include customer sentiment tracking, demographic analysis, influencer identification, competitor comparisons, and campaign analysis.

4. Hootsuite

Hootsuite can do much of anything on social media, from publishing to tracking. It helps you identify thought leaders and influencers and track brand mentions and sentiment.

5. Brandwatch

Brandwatch offers sentiment analysis, social media management, and influencer discovery through the use of AI. It also allows you to manage all your networks in one social inbox. 

6. Mention

Mention, just like its name, lets you track every single mention of your brand online. It provides daily recap emails and alert emails when your brand gets mentioned.

7. Determ

Determ offers deep sentiment analysis and influencer tracking. It also provides notifications on mobile and Slack.

Common mistakes to avoid in LinkedIn social media monitoring

When leveraging LinkedIn for social media monitoring, there are some common mistakes that some may overlook and may take a toll on the effectiveness of your strategy. 

Firstly, not defining clear objectives for your monitoring efforts can result in a lack of focus. Without a clear goal, measuring your social media monitoring efforts’ success becomes difficult—a clearly defined objective guides your approach to help you achieve your business goals.

Another frequent mistake is ignoring the importance of engagement. Simply monitoring brand mentions without interacting misses you out on opportunities to connect with your audience or industry influencers. Engage in conversations, where appropriate, to build valuable relationships.

Focusing solely on quantitative data is also an error. While engagement rates and follower growth are important, qualitative insights from comments, posts, and shared content offer invaluable context that numbers alone cannot provide.

Case studies: Successful implementations of LinkedIn social media monitoring

1. Shopify

Shopify embraces the value of social media monitoring, as they believe that the information garnered helps make better decisions to be a profitable business.

Shopify encourages entrepreneurs to share their stories of success with other Shopify customers. They also add contest prizes to encourage them to share their stories. With social media monitoring, they can identify influencers from LinkedIn that interact with the Shopify profile. This is one of the examples of Shopify marketing strategies, which involves creating and sharing valuable content to attract and engage customers.

Also, when users share their success in LinkedIn posts/articles, Shopify representatives engage in the discussion and congratulate them for building loyalty and for the post to reach more people, leveraging Shopify for blogging to further amplify these success stories.

2. Semrush

Semrush offers search engine optimization tools. They use their LinkedIn profile to play a new brand personality – informational with humor – to which their target audience can relate.

Semrush incorporated a mix of memes, polls, questions, and advice into their LinkedIn posts. They also joined in conversations and continued to widen their reach with these posts. 

During the first month of this action, they generated more than 250,000 impressions and almost 180,000 engagements.

Read More: LinkedIn SEO Guide To Leverage LinkedIn Hashtags Analytics

Putting it all together: The power of LinkedIn social media monitoring

LinkedIn social media monitoring aims for brands to understand and engage with their audience better. By observing and analyzing interactions on LinkedIn, companies attain insights that inform strategies, enhance customer engagement, and drive success.

It’s important to clearly define objectives and engage with the audience rather than just monitor and value qualitative data alongside quantitative metrics. The brands that listen attentively are the ones that will flourish.

Meanwhile, start tracking yours using Keyhole! Add your LinkedIn profile and start auditing your presence.

Author Bio

Kevin is the CEO, Founder of Aemorph. A seasoned entrepreneur and digital marketing expert. Kevin started in digital marketing, specializing in Search Engine Optimisation since 2010, and is helping Finance, Insurance, E-commerce, Medical, B2B, and SaaS companies.

The post Your Guide To Social Media Monitoring On LinkedIn + Top Tools appeared first on Keyhole.

But what are the odds that your LinkedIn content will stand out in a sea of digital competition? That’s where search engine optimization (SEO) enters the scene. And when it comes to this, consider leveraging LinkedIn hashtag analytics.

Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. Read on to learn the following:

• What LinkedIn SEO entails;
• What LinkedIn hashtag analytics is and how it works; and,
• How to leverage hashtag analytics for LinkedIn SEO.

Ready? Let’s dive right in!

An overview of LinkedIn SEO

LinkedIn has over one billion users worldwide from about 200 countries and regions. It has 67 million companies, 133 thousand schools, and over 40 thousand skills listed. So, the chance to connect with businesses, employers, clients, and other professionals on the platform is boundless.

But how do you ensure your profile discoverability and content visibility on the platform? LinkedIn SEO is the answer!

SEO is the process of optimizing a site and content for online visibility and website traffic. It aims to rank high on the search engine results pages (SERP). There are many sources with tips on how to improve a website’s SEO and get higher in ranking. The same SEO intent applies to the LinkedIn platform.

As such, LinkedIn SEO involves optimizing your profile and content for their discoverability and visibility on the platform. The goal is to increase the LinkedIn views on your profile and posts, hoping to gain more and more connections.

Whether you are looking for a job, promoting your business, or expanding your network, you want to appear prominently for relevant searches and get discovered for more networking opportunities.

For example, you can share an article about how auto loans work on LinkedIn as a car financing company. Optimizing your content using relevant keywords and popular hashtags will attract the right clients who might be interested in your auto financial services.

Learn how using hashtag analytics becomes crucial to LinkedIn SEO in the next section.

LinkedIn hashtag analytics as an integral part of SEO

Following the LinkedIn analytics guide is crucial to examining and improving your platform performance. However, let’s be more specific by focusing on hashtags. 

See how a CEO of a BPO company uses hashtags for his LinkedIn post as an example:

You can use hashtags for your LinkedIn profile and posts. They serve as a means for labeling and categorizing your content. That way, they appear in relevant searches on the platform.

Learn more about LinkedIn hashtag analytics below. 

What is LinkedIn hashtag analytics?

LinkedIn hashtag analytics entails measuring and evaluating the hashtag impact incorporated in your LinkedIn profile, business page, posts, and other content. 

This tool lets you see if the hashtags used help boost your discoverability and visibility on the platform. Hence, you can make the necessary adjustments by using the right hashtags.

Suppose your business offers freight factoring for trucking companies. In this case, you must use the following hashtags on LinkedIn to attract business-to-business (B2B) clients:

• #FreightFactoring
• #TruckingFinance
• #InvoiceFactoring
• #TruckingIndustry
• #FreightPayment

LinkedIn hashtag analytics typically include metrics such as:

• Impressions measure the number of times your posts with particular hashtags have been displayed.

• Engagement includes the number of likes, comments, and shares on posts with specific hashtags.

• Clicks refer to the number of clicks on the posts that contain the hashtag showing user interest.

• Follows measures the number of new followers gained through posts with particular hashtags.

• Reach is the total number of unique users who have seen your posts with specific hashtags.

How does LinkedIn hashtag analytics work?

LinkedIn hashtag analytics work by researching and using the right hashtags. You then incorporate these words or phrases (like keywords) on the following:

• LinkedIn profile
• Business page
• Posts
• Comments
• Other content pieces

You can use some of the best social media analytics tools for your LinkedIn hashtags. LinkedIn algorithms factor in hashtags as a way to categorize content. With these keywords in place, they allow profiles, posts, and content pieces to appear to relevant people or related searches. 

If you are selling pre-owned Rolex, for instance, you can use popular and relevant hashtags like: 

#PreOwnedRolex

• #LuxuryWatches
• #WatchCollectors
• #RolexForSale
• #VintageRolex
• #SecondHandWatches
• #TimepieceCollector

That allows your content to appear right before the eyes of Rolex watch users or collectors who are on the LinkedIn platform. That’s the beauty of leveraging LinkedIn hashtag analytics to improve your discoverability and visibility on the platform. 

Learn how to use one for your LinkedIn SEO in the next section.

How to leverage hashtag analytics for LinkedIn SEO

Earlier, you learned much about LinkedIn hashtag analytics and how it works. Now, it’s time to leverage it for your LinkedIn SEO. 

The biggest question is:

How can you use LinkedIn hashtag analytics to increase your visibility, boost your discoverability, and improve your connections or engagement?

Here’s how:

1. Study your audience

The first thing to consider is your target audience on LinkedIn. But, of course, it depends on your professional or business goals on the platform. 

If you’re in real estate specializing in house flipping, research on the demographics, psychographics, and attributes of individuals interested in buying and selling properties. Your target audiences are most likely real estate investors or homeowners renting or leasing multiple properties.

To identify your target audience on LinkedIn, ask the following questions:

• Are you looking for a job? Your target audiences are employers related to your profession.

• Do you plan to advance your career? Your target audiences are employers, industry experts, and other professionals who can help you grow professionally.

• Are you seeking to expand your network? Your target audiences are other professionals in your niche or industry.

• Do you plan to grow your business? Your target audiences are potential and regular customers thriving on the platform.

Understanding your target audience helps you use the hashtags relevant to them for visibility on the platform.

2. Search for relevant hashtags

After studying your target audience, it’s time to look for relevant hashtags that resonate with them. Of course, it takes LinkedIn research and competitor analysis to unpack a goldmine of potential keywords.

To find the right hashtags, follow one or all of the three methods below:

• Manual search: As the name suggests, this method involves manually looking for relevant hashtags on the platform. All it takes is navigating to your LinkedIn account and typing in the hashtags you want to search. Then, you can see posts with hashtags that individuals and businesses use. Finally, you can see how many people follow those keywords and decide whether to use them.

• Using Chrome extension: This extension allows you to perform your hashtag analysis. Simply add the Hashtag Analytics Chrome extension and connect your account to your LinkedIn account. Finally, click the Google Extensions icon to access the Hashtag Analytics search tab.

• Leveraging analytics tools: Various tools for hashtag analysis are readily available in the market. However, they vary from one social media analytics to another. Keyhole is a perfect example of a tool capable of tracking LinkedIn hashtags, scheduling posts, monitoring profiles, and more. Look at the hashtag ‘#shopify’ below and see what the analytics tool reveals:

3. Incorporate hashtags in your content

At this point, you have a list of potential hashtags you can use for your LinkedIn content. Of course, they vary from one niche or business to another. However, these keywords must be relevant to your target audience and platform goals.

ChatGPT provides a list of the most popular hashtags used on the LinkedIn platform:

With a list of relevant hashtags, you can now produce and publish content pieces on the platform. But even after your hashtag analysis, use these keywords appropriately. You can incorporate some on your LinkedIn profile, posts, comments, and other content pieces.

4. Track your hashtag analytics

After incorporating hashtags into your content pieces, it’s best to monitor and measure your performance. You can base your performance on the abovementioned metrics: impressions, engagement, clicks, follows, and reach. Have you seen an increase in the number of these metrics?

Of course, you can utilize hashtag analytics and tracking tools to monitor, measure, and analyze your performance. From there, you can see which keywords make a difference in your platform visibility. Then, you can decide what hashtags to use and what to ditch out. 

Finally, you can optimize your hashtag strategies to yield the desired results, whether connections (here are extra connection tips on how to handle them), engagements, or networking opportunities. Remember, it takes constant monitoring and necessary adjustments to achieve your goals on the platform.

5. Best practices for LinkedIn SEO

Leveraging hashtags is just part of the overall equation. As such, this blog won’t be complete without sharing some best practices for your LinkedIn SEO. Take the following steps to optimize your LinkedIn profile and content:

• Use relevant keywords in your profile. Turning them into hashtags can further boost your discoverability on the platform. Consider incorporating the keywords in the Headline, About section, Experience, and Education.

• Optimize images for your profile and background. You might have heard of how pictures launch a thousand words. Make your photos as professional as possible and ensure high-quality resolutions.

• Craft a compelling headline and detailed summary. The headline is one of the first few details people see on your LinkedIn profile, while the About section summarizes your professional life or business. Make them as compelling as possible!

• Produce and publish relevant content. Content is king in the digital realm as it has the power to connect with others. What better way to proceed with this than creating and posting relevant and valuable content on your LinkedIn profile? 

• Consider different formats. If you prefer posts and are great at writing, it does not mean you should limit yourself. Some people have less time to read. Consider sharing your information in videos. If you don’t want to feature there, you may write a script and find a voiceover and a video editor. There is a format your audience likes, and you will find it.

• Engage with others on the platform. Your activities on the platform influence the algorithm decisions and determine your connections. As a third-party logistics (3PL) service provider, you should like, comment, and share the content of retail and e-commerce businesses for engagement. Likewise, ask for endorsements and recommendations from former B2B clients to boost your LinkedIn SEO.

• Regularly review and update your profile. Remember, you’re changing, growing, and evolving as a professional. You switch jobs, assume new roles, and expand your business. Therefore, perform a LinkedIn audit by constantly reviewing and updating your profile. 

Conclusion

LinkedIn is the perfect platform for professionals and businesses looking to build and establish their network. However, the platform has become overcrowded, making the competition stiffer than ever. You’ve got to stand out in a sea of digital competition to achieve your networking objectives!

LinkedIn SEO is key to boosting your discoverability and visibility on the platform. When it comes to this, leverage hashtag analytics. 

That said, understand what it is and how it works. More importantly, follow our crucial steps for leveraging hashtag analytics for your LinkedIn SEO. Keyhole can be immensely helpful; try it out for free. With these in mind, you’ll boost your platform visibility, increase your connections, expand your professional network, or achieve business success!

Author Bio

Jesse is a professional writer whose aim is to make complex concepts easy to understand. He strives to provide quality content that assists people in everyday life.

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The post LinkedIn SEO Guide To Leverage LinkedIn Hashtags Analytics appeared first on Keyhole.

A common misconception is that LinkedIn is just a job-hunting portal for professionals and a platform for businesses to connect with fresh talent.

That is just a single use case, as the platform also helps businesses showcase their respective solutions and score quality leads.

However, to leverage the platform in an optimal way and get the best results, you need to devise a powerful strategy. And that requires you to conduct an audit to find the areas that require improvement.

Here’s how you can conduct an in-depth LinkedIn audit and get the best results from your presence on the platform:

The importance of conducting a Linkedin audit

It’s reported that more than 67 million businesses currently have an active presence on LinkedIn. However, not all of them are able to achieve the set goals.

There can be a number of reasons preventing you from getting the results as per your expectations. There can be issues with your profile or the content that you share on the platform.

The only way you can come up with viable fixes for the problems is by assessing your profile and identifying areas that require improvement.

Conducting an in-depth audit paves the way for you to make necessary improvements and acknowledge the best outcome from your efforts.

A LinkedIn audit helps you come up with a stellar content strategy and enables you to share useful information with the intended audience. This fosters higher engagement and makes it possible for you to generate more traction through the platform.

As a result, it’s easier for you to achieve the set goals, whether it’s growing your network or scoring quality leads through the platform.

10 Tips on conducting a LinkedIn audit

Conducting a LinkedIn audit is an intricate process that allows you to identify your shortcomings or areas for improvement to drive the best results from your efforts.

The following are a few useful recommendations that may help you conduct a LinkedIn audit and make the necessary changes:

1. Know your audience

LinkedIn is one of the rapidly growing social media channels, with at least 2 professionals joining the platform each second.

So, it can help you generate awareness about your brand and attract a relevant audience. However, to engage the intended audience, it’s important to know their needs and preferences.

When you know about your audience, it becomes easier for you to tailor your content strategy as per their interests. As a result, you get to convey your message with ease as your followers interact more with your content.

Your audience encompasses the people who follow your page and interact with your content on a daily basis.

They can be companies, high-level executives, or candidates looking for suitable jobs. You should explore the different characteristics of your target audience and use them to fuel your content strategy.

2. Set clear goals

To get the best results from your marketing efforts on the platform, it’s important that you set clear goals. This means identifying your core purpose for using the platform and the results you want to achieve from it.

As said earlier, LinkedIn represents diverse use cases. You can use the platform to hire the top talent from your respective industry, generate leads for your business, connect with your clients, and explore potential partnership opportunities.

Knowing what your goals are makes it easier for you to tailor your efforts accordingly and continue moving in the right direction.

3. Assess your profile

A common mistake many businesses make is not paying much attention when creating a LinkedIn profile.

This is the reason you may come across many incomplete LinkedIn profiles that have skipped displaying necessary information.

The most handy tool to assess your profile and ensure that you have added all important details is LinkedIn’s page completion meter.

The tool allows you to see your page’s current standing with respect to the information the platform requires you to provide to your target audience.

Adding the necessary details improves your page’s visibility and helps you attract a relevant audience.

4. Optimize your images

A picture is worth a thousand words. It’s much easier for you to convey your message visually, as our brains are wired to process images 60,000 times faster than text.

Yet, we see businesses do a lackluster job when it comes to generating a visual appeal for their respective brands.

Hence, no matter the platform you leverage to connect with the intended audience, it’s highly recommended that you optimize your images.

When it comes to assessing your LinkedIn profile, always pay attention to the logo representing your brand and your cover image.

Make sure that the logo you use on your LinkedIn profile is the same as the one visible on your official website, along with other social media platforms. This will make it easier for your target audience to recognize you.

Furthermore, you should ensure that the image you use as your logo design is of high quality and appropriately sized as per the platform’s guidelines.

Your cover image also plays a key role in helping you generate a visual appeal for your brand and get more eyeballs.

You can use an image that helps you showcase your solutions, the company’s culture, the brand’s personality, or your core values.

Again, the use of a high-quality image and following the size recommendations by the platform are highly recommended to get the desired level of traction.

5. Analyze your page

Assess your LinkedIn page from the eyes of your target audience. Once you have added all the necessary details recommended by the platform, see how your page appears to someone who visits it.

This helps you fine-tune the areas that require improvement and ensure that you have made all necessary information available without having to compromise on the visual appeal of your page.

6. Ensure search engine friendliness

Around 93% of all online experiences start with a search engine query. Not everyone looks for the required solutions using the name of the brand. Most of them leverage search engines to explore relevant information.

To improve the visibility of your LinkedIn page, it’s highly recommended that you consider optimizing your profile using relevant keywords or queries for better SEO performance.

Start by optimizing your page URL. A standard pattern that most brands generally follow is: linkedin.com/company/brand-name.

You can also consider optimizing your page through the ‘About Section’ by using relevant keywords and even hashtags. However, try not to go overboard, as keyword stuffing may do more harm than good.

Furthermore, providing relevant information to your audience, like mentioning your website, displaying your industry, specifying the number of employees, and showcasing your specialties, may help improve your search engine presence.

7. Assess your team’s activity

To get the best results from your activities on LinkedIn, you should not only assess your brand’s page but also the profiles of your respective team members.

Your team encompasses individuals that represent your brand and your company’s culture. So, it’s important that their activity on the platform resonates with your brand’s core values.

Furthermore, you should also ensure that your respective team members have also completed their profiles by adding relevant information.

Your team members often act as ambassadors for your brand, especially when it comes to platforms like LinkedIn. So, their active presence may help you make a positive impression.

8. Evaluate your content

Content is the key to connecting with the intended audience and achieving the set goals through any online platform. To get the best results from your content, you should keep a few things in mind.

First, you should ensure that the content you share aligns with your respective niche or industry.

Second, your content should be personalized as per the needs and preferences of your target audience.

Third, you should tailor your content as per the platform’s dynamics and the content format it prefers.

There’s no sure-shot strategy when it comes to getting the best results from the content you share on LinkedIn. It requires trial and error for you to know what works for you.

Keeping an eye on the engagement metrics representing your previous posts may prove useful and help you come up with a stellar content strategy.

The goal here is to identify your top-performing posts and share the type of content that generated the most engagement.

9. Explore networking opportunities

LinkedIn is an ideal platform for businesses to grow their networks and connect with the right people. The platform allows you to score quality leads for your sales funnel and paves the way for you to find viable partnership or fundraising opportunities.

To ensure that you’re on the right track, review the accounts that you have been following using your LinkedIn profile.

The quality of your connections will dictate the networking opportunities you come across and make it possible for you to get better results from your activities on the platform.

10. Track your growth

You need to consistently track your progress to ensure that your efforts are paying off. Tracking your growth allows you to assess the effectiveness of the deployed strategies and ensure that you are on the right path to achieve the set goals.

You can track your progress with ease by leveraging Keyhole’s LinkedIn Analytics solution. The tool gives you access to useful insights encompassing the key metrics at a glance and makes it easier for you to keep an eye on your progress.

Conclusion

LinkedIn is one of the fastest-growing networks for professionals and businesses. The platform enables you to generate awareness about your brand, grow your network, and score quality leads.

However, to leverage the platform to its fullest and drive optimal results from your efforts, it’s important that you conduct an in-depth audit and devise tailored strategies as required.

Plus, you need to keep tracking the key metrics to gauge your performance and ensure that you’re on the right track.

Keyhole makes things simpler for you and allows you to track your progress. To see if it works for you, you can take demo call.

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The post 10 Tips On How To Do In-Depth LinkedIn Audit appeared first on Keyhole.

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. 

But how do you know if your LinkedIn marketing strategy is working? With the help of LinkedIn monitoring tools, optimizing your efforts can get a lot easier.

Importance of LinkedIn monitoring tools

When we talk about LinkedIn monitoring, we’re referring to the process of keeping track of your audience on LinkedIn, looking for ways to connect with them and turn them into customers. 

LinkedIn monitoring tools can serve multiple functions. They can track your own performance on LinkedIn through detailed analytics, helping you measure the success of your social media marketing strategy.

However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking. These “mentions” of your brand and other keywords allow you to pay attention to how people are talking about you, your competitors, and your overall market. 

Social listening essentially lets you do market research and competitor analysis all through the help of one tool, which can save you time and allow you to optimize your overall B2B marketing strategy according to what your audience wants to see.

Review of selected LinkedIn monitoring tools

1. Keyhole

Keyhole is an all-in-one social media marketing tool that allows you to measure your online performance, keep an ear out for mentions, discover influencers who are the right fit, and conduct market research through one easy-to-use platform. 

Track hashtags, keep an eye on your competitors, and optimize your LinkedIn strategy with the help of Keyhole’s real-time analytics and reports. Although Keyhole is an excellent LinkedIn monitoring tool, its suite of features works with a multitude of social media platforms, including TikTok, Facebook, YouTube, Instagram, and Twitter, creating a one-stop shop for all of your social monitoring needs.

Pricing: Prices start at $79 per month after a free trial of 14 days.

2. Brand24

With its powerful AI, Brand24 turns your social listening efforts into data-driven insights into your audience, your competitors, and your market. 

Dive deep into what your mentions mean with sentiment analysis and track how far the conversation around your brand is spreading with Brand24’s social listening analytics, focusing on your mentions’ reach and engagement. Receive insights into what your customers want and make better B2B marketing decisions according to your social listening reports. 

It’s worth noting that Brand24 does offer LinkedIn monitoring through its social listening features, but the platform does not provide analytics on your account’s performance. However, its social listening suite is relatively extensive. While it listens to LinkedIn, it also listens to most major social media networks, as well as blogs, forums, online reviews, and much more.

Pricing: Prices start at $99 per month.

3. Brandwatch

Brandwatch offers a suite of products that focus on three critical parts of social media marketing: consumer intelligence, social media management, and influencer marketing. 

Through its consumer intelligence features, Brandwatch’s AI helps you track your mentions, turn those mentions into vital insights into your market, and generate reports for your stakeholders, helping you create a better B2B marketing strategy.

Brandwatch goes further with its additional products and features. You can also manage your LinkedIn presence through the platform, building out your content calendar with posts designed to connect with your audience. However, should you plan to use Brandwatch’s influencer marketing tool, you may be disappointed to find that it does not currently work with LinkedIn.

Pricing: Brandwatch doesn’t post pricing publicly and requires interested parties to go through a free demo to learn about pricing options.

4. Octopus CRM

Octopus CRM is a LinkedIn automation tool designed to help users streamline their LinkedIn lead generation, networking, and marketing efforts. It provides a variety of features aimed at automating and enhancing the process of managing LinkedIn connections, sending messages, and engaging with potential clients or partners.

Octopus CRM allows users to send personalized connection requests, send personalized messages to multiple LinkedIn connections in bulk, automatically visit profiles and endorse skills. Users can create customized LinkedIn funnels and track the performance of their LinkedIn campaigns with in-built analytics tools.

Pricing: Prices start at $6.99 per month after a free trial of 7 days.

5. Mention

Mention, as the name implies, is a social listening tool that tracks your mentions, but it goes much further. You can monitor conversations from over one billion sources, including LinkedIn, and track topics in real time. You can then turn these insights into a better LinkedIn strategy with the help of Mention’s publishing tool, which allows you to post to LinkedIn through the platform.

With the platform’s competitive analysis features, you can always keep an eye on your competition. Mention’s keyword queries are also highly dynamic, allowing you to restrict or grow your search to see only the mentions you want to see most.

Pricing: Prices start at $49 per month.

Integration of B2B marketing funnel optimization

LinkedIn differs from many other social media networks because business-to-business interactions, as opposed to business-to-consumer interactions, tend to thrive on the platform. It’s a powerful tool for lead generation, establishing yourself as a thought leader in your industry, and conducting essential market research. 

On LinkedIn, you can connect with potential customers, publish pieces that establish your experience, and create tailored and targeted ads. LinkedIn monitoring tools offer you a multitude of opportunities to optimize your B2B marketing funnel.

At the top of the funnel is your first introduction between you and your potential customer. By tracking the conversation around your brand and your industry, you can learn about what your audience wants to see and create content that caters to their desires, developing your first effective touchpoint with your customers. 

From there, your audience will transition to the middle of the funnel, where they’re considering their options. With LinkedIn monitoring tools, you can keep an eye on your competition, enabling you to stay one step ahead of them to demonstrate to your potential customer why you should be their choice.

Once they reach the bottom of the funnel and are ready to buy, you can utilize your LinkedIn monitoring tool to find the best places to connect with your audience, helpfully guiding them toward where and how to make a purchase. 

Enhancing lead generation and contact discovery

LinkedIn can enable you to garner the attention of your audience and help potential customers come to you. However, the platform is also a massive benefit to B2B marketers because you can find leads to reach out to in addition to those who reach out to you first.

With the help of a LinkedIn monitoring tool, you can generate leads by finding out who is talking about you through the tracking of your mentions.

You can also track beyond your brand’s mentions. Many LinkedIn monitoring tools let you track multiple keywords, which you can cleverly use to find leads who may be interested in your services.

For example, if you were to run a software company that offers a no-code website solution, you might track keywords around website building to find potential customers who may be in need of a new site. 

From there, you can use LinkedIn and other sources to find accurate contact information, allowing you to make a formal introduction between the lead and your brand. Thanks to the LinkedIn monitoring tool, you’ll know that you’re connecting with someone who already has an interest in what you can provide.

Conclusion

The right LinkedIn monitoring tool can mean the difference between connecting with your ideal customer and missing out on a valuable lead.

These monitoring tools can help you optimize not only your LinkedIn strategy but also your overall B2B marketing and lead generation efforts. Through the tool’s social listening, you’ll receive insights into your market, enabling you to stay ahead of your competition and show your audience why you’re the top choice.

Looking to give your B2B marketing a boost? Book a demo to learn how our LinkedIn monitoring tool can connect you with your next customer. 

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The post 5 Best LinkedIn Monitoring Tools To Consider In 2024 appeared first on Keyhole.

Undoubtedly, LinkedIn stands out as the premier professional networking platform, with millions of users leveraging it to connect with peers, scout for job opportunities, and promote their businesses or personal brands. This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience.

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform.

By diving into your LinkedIn analytics, you’ll unlock insights into what resonates with your audience, allowing you to tailor your content, posting schedule, and engagement tactics more effectively. This is where the importance of a structured monthly LinkedIn Analytics report comes into play – it’s a powerful tool for tracking your performance and making informed, strategic decisions for sustainable growth.

In this blog, we will walk you through the process of creating a detailed monthly LinkedIn Analytics report, complemented by a free template to get you started. From identifying key metrics to collecting and interpreting your data, we’ll cover all the essentials you need to know to master your LinkedIn analytics. Let’s get started!

Understanding the significance of LinkedIn analytics

So, what exactly are LinkedIn analytics, and why should you care about them? LinkedIn analytics is like your personal dashboard for tracking how well your page and content are performing on the platform. 

It’s your window into understanding your audience growth, engagement levels, and overall impact. These are the reasons why they matter:

1. Assessing professional performance

LinkedIn analytics provide invaluable insights into how effectively you’re presenting yourself to the professional world. By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation.

2. Brand awareness

Your LinkedIn page is your digital resume and branding tool. Regularly monitoring analytics helps you gauge the effectiveness of your branding and marketing efforts. 

Are you attracting the right audience? Is your content resonating with your target market? Analytics hold the answers.

3. Networking

LinkedIn is all about connections, and analytics can help you optimize your networking strategy. 

By understanding who’s viewing your page and engaging with your content, you can tailor your outreach efforts to connect with the right people and expand your professional network.

A 10-step LinkedIn analytics strategy template

Step #1: Clearly articulate your LinkedIn goals

Your LinkedIn journey begins with goal setting. What are you aiming to achieve? Whether it’s building a robust professional network, establishing thought leadership, or enhancing branding, your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. 

Each goal should directly contribute to your overarching professional aspirations, serving as a beacon guiding your LinkedIn strategy.

Step #2: Gain an in-depth understanding of your target audience

The cornerstone of any successful LinkedIn strategy is a deep understanding of your audience. Who are they? What content do they engage with? When are they most active? 

LinkedIn’s in-built analytics provide a wealth of information about your audience’s demographics, job functions, and interests. Delve into these insights to tailor your content strategy, ensuring your posts resonate with your audience, and fostering meaningful engagement and connection.

Step #3: Comprehensive identification of key performance metrics

Identifying the right LinkedIn metrics is crucial for measuring the success of your strategy. Beyond surface-level metrics like likes and comments, focus on deeper indicators of engagement such as share of voice, conversion rates, and page visits. 

These metrics offer a holistic view of your LinkedIn presence, revealing not just how people interact with your content but how these interactions contribute to your professional goals.

Step #4: Develop a robust tracking and monitoring system

To effectively track your progress, establish a systematic approach to monitoring your LinkedIn analytics. This might involve setting up a dashboard using third-party tools like Keyhole, which can consolidate your LinkedIn data, providing real-time insights into your performance.

 Regular monitoring enables you to swiftly identify trends, capitalize on what works, and adjust strategies that aren’t delivering as expected.

Step #5: Exploit LinkedIn’s analytics to their full potential

LinkedIn offers a powerful suite of analytics tools, from basic insights on post engagement to advanced data on follower demographics and content reach. Spend time familiarizing yourself with these tools. 

Understand what each metric means and how it relates to your goals. For example, analyzing which content types yield the highest engagement can inform your content strategy, allowing you to produce more of what your audience loves.

Step #6: Augment your analytics with advanced third-party tools

While LinkedIn’s native analytics provide a solid foundation, third-party tools like Keyhole can take your analytics strategy to the next level. This is similar to how software documentation enhances the usability and understanding of software products by providing detailed guides and operational insights.

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. These insights enable you to craft a data-driven LinkedIn strategy, finely tuned to the nuances of your target audience and the competitive landscape of your industry.

Step #7: Commit to regular and thorough analytics reviews

Consistency is key in analytics. Schedule regular intervals—weekly, monthly, or quarterly—to review your LinkedIn analytics. These reviews should go beyond cursory checks; and delve into the data, seeking out patterns, anomalies, and opportunities.

Adjust your strategy based on these insights, experimenting with new content formats, posting times, and engagement methods to discover what yields the best results. Document these reviews to track your progress over time, making it easier to correlate specific actions with changes in your analytics.

Step #8: Engage in strategic competitor analysis

Understanding your competitive landscape on LinkedIn is vital. Use tools like Keyhole to monitor your competitors’ activity, engagement rates, and growth metrics. 

Analyzing your competitors helps you identify gaps in your strategy, uncover industry trends, and discover new opportunities for engagement and content. 

Pay attention to the content formats your competitors use, the topics they cover, and how they engage with their audience. This insight can inspire your content strategy, helping you stand out in your field.

Step #9: Execute periodic, in-depth LinkedIn page audits

Regularly audit your LinkedIn page to ensure it accurately reflects your brand and objectives. Evaluate every aspect of your page, including your headline, summary, experience, and skills. Ensure your page’s image and cover photo are professional and aligned with your brand. 

Consider the SEO aspects of your page to improve visibility in LinkedIn search results. This audit should extend to your content strategy as well. Analyze which types of posts generate the most engagement and adjust your content plan accordingly. This ongoing process ensures your LinkedIn presence remains dynamic, relevant, and aligned with your professional goals.

Step #10: Adapt and Refine Your Strategy Based on Insights

The final step in your LinkedIn analytics strategy is continuous adaptation. Experiment with your posting times by scheduling your posts using Keyhole. 

Use the insights gleaned from your analytics to refine your approach. This might involve shifting your content focus, redefining your target audience, or changing your engagement tactics. 

Stay flexible and be prepared to pivot your strategy in response to both your analytics insights and changes within the platform or your industry. The goal is to maintain a LinkedIn presence that is both dynamic and strategically aligned with your evolving professional objectives.

Key metrics to track on LinkedIn

LinkedIn is the premier platform for professional networking, enabling users to forge significant connections and showcase their career paths. Simply maintaining a page on LinkedIn and other social media platforms isn’t sufficient for establishing a notable online presence. 

It’s crucial to understand and monitor key metrics to effectively measure your impact and refine your social media strategy. Below is an explanation of these metrics and their importance:

1. Page Views

Page views are a critical indicator of your visibility and appeal to potential contacts and employers on LinkedIn. A high number of views suggests your page is engaging your network, opening doors to new opportunities and collaborations.

2. Follower growth

Tracking the growth of your followers reveals your success in widening your awareness circle and engaging with relevant professionals in your field. 

An upward trend in connections denotes an expanding network, ripe with potential for collaborations, mentorship, and job prospects, thereby broadening your professional influence.

3. Post engagement

This metric assesses the interaction and interest your posts garner, through likes, comments, and shares. High engagement rates indicate your content is striking a chord with your audience, thereby enhancing your visibility and establishing your credibility within and beyond your network.

4. Content reach

Content reach measures the scope of your posts, articles, and shared materials across social media. An extensive reach expands your influence, enabling you to engage with a larger audience and solidify your position as a thought leader.

Enhancing your LinkedIn analytics with additional tools

If you are looking to take your LinkedIn analytics to the next level, consider leveraging supplementary LinkedIn tools or platforms designed specifically for advanced analytics. 

These tools offer unique features and benefits that can enhance your understanding of LinkedIn metrics and optimize your performance on the platform. Here are some recommendations to explore:

1. LinkedIn Analytics Pro

LinkedIn Analytics Pro is a premium Google Analytics tool offered by LinkedIn itself, providing advanced insights into your page performance and audience engagement.

With LinkedIn Analytics Pro, you can access detailed analytics reports, including the demographics of your audience, content engagement metrics, and detailed insights into your page visibility.

The tool also offers personalized recommendations to improve your LinkedIn strategy based on your analytics data, helping you maximize your presence on social platforms.

2. Keyhole

Keyhole is a specialized social media analytics tool that offers in-depth insights into LinkedIn and other comprehensive social media reports and networks, with a focus on hashtag tracking and influencer analysis.

With Keyhole, you can track the performance of your LinkedIn posts and campaigns, as well as monitor conversations and trends related to your industry or niche. The platform also offers competitive analysis features, allowing you to benchmark your LinkedIn performance against competitors and identify areas for improvement.

You can even track hashtags and top trends for optimizing your strategy. Even schedule posts at times when your audience is most active.

3. Hootsuite

Hootsuite is a comprehensive social media marketing strategy and management platform that offers advanced analytics capabilities for LinkedIn and other top social media marketing networks.

With Hootsuite, you can track key social media metrics such as top-performing posts, follower growth, and audience demographics across multiple social media platforms, including LinkedIn.

The platform also provides customizable analytics reports and real-time monitoring tools, allowing you to stay informed about your LinkedIn performance and make data-driven decisions to optimize your own social media presence and marketing strategy.

4. Sprout Social

Sprout Social is another all-in-one social media management platform that offers robust analytics features for LinkedIn and other top social media performance networks.

With Sprout Social, you can track important metrics such as engagement rates, click-through rates, and follower demographics, enabling the marketing team and you to gain deeper insights into your LinkedIn, audience, follower growth, and content performance.

The platform also offers advanced listening and monitoring tools, allowing you to track brand mentions, industry trends, and competitor activity on LinkedIn, empowering you to stay ahead of the curve in your industry.

5. Buffer

Buffer is a popular social media report scheduling and analytics tool that offers intuitive analytics features for LinkedIn and other social media reporting platforms.

With Buffer, you can track key metrics such as post reach, engagement, and clicks, helping you understand which content resonates most with your LinkedIn audience.

The platform also provides actionable insights and recommendations to optimize your LinkedIn strategy, such as the best times to post and the most effective content formats for driving engagement.

LinkedIn performance against competitors and identify areas for improvement.

6. SocialBee

SocialBee is a comprehensive solution for social media management and automation, catering to the requirements of both marketing teams and entrepreneurs. Equipped with a diverse range of features including collaboration tools, content creation, scheduling capabilities, and analytics, the platform effectively tackles the challenges encountered by small businesses dealing with limited budgets and time constraints. 

Additionally, SocialBee serves as a cost-efficient option, providing users with an AI-powered Copilot and post generator. This enables them to formulate a cohesive strategy from planning to post-creation while adhering to budgetary limitations. The AI-generated content ensures a consistent stream of captivating posts tailored to the preferences of the intended audience.

Additional tools that integrate with your LinkedIn strategy

Beyond the primary analytics tools, incorporating specialized software can further refine your LinkedIn strategy. Cold email tools, for example, QuickMail, can significantly enhance outreach efforts by automating personalized messages to potential connections. 

Similarly, LinkedIn email finder tools streamline identifying and connecting with key industry players, making your networking efforts more targeted and efficient. Additionally, integrating your LinkedIn sales strategies with sales navigator CRM integration can offer a seamless transition from networking to sales, ensuring every connection is fully leveraged. 

These integrations not only streamline workflow but also amplify the impact of your LinkedIn presence, driving meaningful engagement and business growth.

Elevate your LinkedIn presence today

Crafting monthly LinkedIn analytics reports is your ticket to unlocking greater success on the platform. By regularly using social media reports, tracking key metrics, and analyzing your performance, you gain valuable insights into your personal branding efforts and networking strategies.

Remember, consistency is key. By consistently monitoring your LinkedIn metrics and drawing actionable insights from them, you can refine your approach and make informed decisions to optimize your LinkedIn presence.

Don’t forget to take advantage of the free template provided in this blog. It’s designed to streamline the process of creating your monthly analytics reports, making it easier than ever to track your progress and make meaningful improvements.

So, what are you waiting for? Download the template, dive into your LinkedIn analytics, and start implementing the insights shared.

Related Articles

How To Enhance Your Profile With A LinkedIn Audit

LinkedIn Engagement Rate: How to calculate it? (Formula + Calculator)

The post How To Create Monthly LinkedIn Analytics Report + Free Template appeared first on Keyhole.

The platform boasts about 875 million members in more than 200 countries and territories worldwide. 

This wide audience pool of industry experts and professionals can effectively introduce you to your target audience. It pushes your brand in front of the decision-makers and builds credibility. 

But to achieve all that, your engagement rate on the platform should be top-notch. We have compiled a guide with useful tips and tricks to help you improve your engagement rate. 

Let’s start with the most important question first.

What is the LinkedIn engagement rate?

LinkedIn engagement rate is the measurement that counts how many people have interacted with a page’s posts through likes, comments, and shares. 

Brands focus on LinkedIn engagement because it helps them connect with industry experts, acquire more customers, and increase brand visibility. LinkedIn posts with low engagement do not appear on as many feeds as those that get a high level of engagement. To enhance your LinkedIn strategy further, you can use tools to get email from LinkedIn and connect with potential leads more efficiently.

Additionally, you can embed LinkedIn posts on website to showcase valuable content and drive more traffic to your profile. With this in mind, the next step is to understand why your LinkedIn engagement rate matters.

Why does your LinkedIn engagement rate matter?

Here are some benefits of prioritizing your LinkedIn engagement rate: 

1. A better engagement rate on LinkedIn drives people to take interest in your brand. When new viewers see positive comments on your posts, it makes them more inclined to follow your content. 

2. Improved engagement prompts the LinkedIn algorithm to push more of your content on user feeds. This improves visibility and helps you reach a wider set of audience.

3. Tracking your engagement rate gives you insights into necessary improvements. A proper balance of likes, comments, and shares reflects a community that truly likes your brand. If your posts get more likes but almost no comments or shares, you need to reevaluate your LinkedIn content strategy.

4. Better engagement builds credibility and establishes brand loyalty.

5. Enhanced engagement allows you to gather feedback from an audience of diverse demographics. This assists you in improving your services and providing a better customer experience.

Now that you know why a good LinkedIn engagement rate matters, the next section will address what a good LinkedIn engagement rate looks like.

What is a good LinkedIn engagement rate?

There is no fixed number for a good LinkedIn engagement rate. It depends on the industry you are active in and the audience you are targeting. 

Nonetheless, marketing experts agree that between 1% to 3.5% can be considered a good engagement rate. 

The next logical step in this sequence is to understand how to measure your LinkedIn engagement rate. Read the next section to understand it.

How to calculate the LinkedIn engagement rate?

To calculate your LinkedIn engagement, you need the following stats: 

• Post impressions
• Post comments
• Post reactions
• Post shares

The formula to determine the LinkedIn engagement rate is the following:

Engagement rate = (Total engagement/ Total impressions) * 100

Here, total engagement stands for the total likes, comments, and shares your posts have received. 

Here is an example:

Let’s say we are calculating the engagement rate for a particular post. The post has received 751 likes, 439 comments, and 23 shares. Total impressions are 7,000. 

The basic formula we are operating with here is: 

ER (Engagement Rate in %) = [(Total Engagement (751 + 439 + 23)] / 7000) * 100

The total engagement here is 1,213. 

So, the ER here is (1,213/7,000) * 100 = 17%.

Instead of doing the heavy lifting yourself, you can opt for a third-party tool like Keyhole’s LinkedIn analytics to check how your posts are performing.Now that you know the basics and have the right tool, here’s how you can work towards increasing your LinkedIn engagement rate.

8 Tips to increase your LinkedIn engagement rate

LinkedIn’s potential in building an extensive professional network is unmatched. But to reap the benefits properly, you need to strategize a thorough and methodical plan. 

Here are a few tips you need to keep in mind while planning your LinkedIn marketing strategy:

1. Post consistently

The key to building a loyal following on social media is to be consistent with your efforts. LinkedIn is no exception. To engage people, you need to be present and active and post regularly. Take a cue from The Walt Disney Company:

Consistent posting builds your brand credibility and shows your dedication on LinkedIn. Thus, whether you plan to post thrice a week or once daily, you need to stick to the schedule. 

To incorporate a schedule that drives the best engagement, examine your competitors. As you have a similar audience base, their posting strategy will give you valuable insights to improve your own. 

2. Use text-based posts

Unlike other platforms, text-based posts drive better engagement on LinkedIn. Your posts on the platform should reflect the work you do. The format needs to be on-brand consistent throughout the profile.

While curating the content, ensure you use simple language. However, make it compelling enough for people to stop and read your post. Use catchy headlines. So, pay special attention to making your text-based posts easily readable and engaging.

Write the initial draft of your post, revise it, and refine its content. You should know how to paraphrase to make the text should be clear, concise, engaging, and polished for effortless readability.

Your content should get straight to the point and end with a strong call to action. Add facts and statistics to support it.

Don’t forget to add relevant links on anchor texts to drive more traffic to your other posts. Using relevant emojis may also help break the monotony. But make sure it doesn’t make the post look tacky.

3. Build relationships beyond likes

People are on social media because they want to belong somewhere. They will take an interest in your brand only when they resonate with what you do. To build relationships beyond likes, you must have an extensive idea of your target audience. 

To understand what your viewers need, be prompt by asking for feedback and responding to them. Take action based on those suggestions.

It shows the audience that you care about their needs. Understanding your audience also allows you to create more personalized content.

Or like HubSpot, you can simply interact with your audience with topical questions, awareness-based content, or even ask for their general views.

4. Be a value add

Sharing fun content from time to time drives engagement. But your content needs to be more value-based to build sustainable audience interaction and a loyal follower base. 

Your aim here is to keep your viewers hooked with a solution-based approach. Your posts should be actionable, practical, and insightful.

When you offer solutions consistently, it leads your audience to rely on your LinkedIn profile. Insightful posts also show your brand’s expertise in the field and build credibility. 

You can use Keyhole to monitor your performance from a single dashboard.

5. Promote others 

Promoting other brands helps you reach a wider audience. Post listicles and include strong CTAs at the end. When you shed light on other brands, it incentivizes them to support you, too.

You can add your commentary to their existing post to make your post even more valuable. You can even interact with other accounts in a fun manner like The Marketing Millennials.

6. Participate in LinkedIn groups 

LinkedIn is a platform filled with professionals and experts. To pique their interest, your brand needs to showcase itself as the expert in its niche. There is no better way to do it than by participating in various LinkedIn groups. 

These groups will offer you a unique opportunity to connect with professionals who share common interests or backgrounds in your industry. You can learn from them and build brand awareness in a crowd that knows your niche. 

Find groups that include your target audience and show up regularly. Constantly network with members and show how you can add value. Ensure you share valuable content that appropriately represents your brand. 

7. Ask questions in your posts

Humans are curious beings. To engage your audience, you need to leverage that curiosity.

People are more likely to engage when your posts start with a question. Consider titling your post with a question. It prompts the viewers to read the post and find answers. 

Another strategy you can adopt is to set up a “pod” on LinkedIn. Invite your indirect competitors to collaborate with you. Agree to post and comment on each others’ posts weekly. Their followers will see your posts and engage with you too. This strategy will help you create a win-win situation. 

However, it is important to note that most people frown upon such practices. So, you must remember to add meaningful comments instead of only emojis or comments such as “agreed” and “good share.”

You can also ask questions and suggestions on your new products. It will give you insights into your customer’s expectations of your brand and improve holistically.

8. Publish native videos

Native videos are video clips you upload directly to LinkedIn. These videos have the prime opportunity to appear on wider feeds and allow more people to engage. 

Hence, native videos have better chances of performing than any external links you share. These are easily digestible and can convey brand information with less time and effort.

You can post native videos of 3 seconds to 10 minutes on LinkedIn just like HubSpot does. However, experts suggest that 90-second videos drive the best engagement. 

Pick up your LinkedIn engagement rate with Keyhole

Your LinkedIn profile represents your brand in front of the professionals in your industry. To ensure engagement, you need to put your best foot forward. 

A proper LinkedIn engagement strategy demands accuracy and efficiency. But manual methods are not sufficient in that endeavor. 

This is where you need an efficient social media analysis tool like Keyhole. Besides best-in-class analytical features, it shows you the top posts of the best-performing brands. This helps you benchmark your performance and improve your marketing strategy. 

Build a LinkedIn profile that drives engagement and builds greater brand visibility. Book a demo today.

Related Articles:
How To Do LinkedIn Competitor Analysis & Research

9 Essential Social Media Metrics to track [+ 6 Best Tools to Monitor Them!]

The post LinkedIn Engagement Rate: How to calculate it? (Formula + Calculator) appeared first on Keyhole.

Conducting marketing here is especially beneficial for businesses. It helps them expand the network in their own industry and other sectors as well.

Now, competition across industries is a well-known fact in the current business landscape. But this can be the very ingredient to incredible success for organizations.

LinkedIn allows you to conduct market research and gain accurate insights. From connecting with industry experts to building online communities, the platform enables it all. 

You can effectively identify your competitors and estimate their reach in the field. For that, you need to keep up with your competitor’s progress and growth in the online space consistently. 

But this needs the data-driven and proactive approach of LinkedIn competitor analysis.

As mentioned before, LinkedIn is on the professional spectrum of social media sites. So, brands need to put their best into developing their LinkedIn competitor analysis strategy.

In this blog, we have compiled a guide to help you with the whys and hows of LinkedIn competitor analysis.

Why LinkedIn competitor analysis is important

The business landscape across industries has changed drastically. 

To keep up with the progress, brands need to adapt quickly. LinkedIn competitor analysis equips businesses with insights to navigate this cutthroat market.

Here are some of the top benefits of conducting competitor analysis on LinkedIn:

1. To understand the market

To reach the right people through LinkedIn, you must deliver a message that portrays your brand value. However, it needs to resonate with your audience as well.

For that, you need a firm grasp of the market you are operating in.

LinkedIn competitor analysis helps you understand what your market demands from your niche. You get insights on what topics are trending on your competitor’s page and what makes them click with the audience. Competitor analysis also shows you how top brands plan their outreach campaigns.

2. Better brand positioning

For every new brand in the market, there are already hundreds of alternatives available. Besides, when you have similar products, you target the same segments.

But competing for the same demand makes scaling difficult and becomes counterproductive. Closing the sale you worked so hard for becomes next to impossible.

With LinkedIn competitor analysis, brands learn how to market their USPs. They can efficiently identify gaps and show what unique solutions they bring to the table. 

You also understand the best way to position your products in the market for the best returns.

3. Content benchmarking

How you curate content for your audience defines your growth in the digital space. The only way to be among the big fish on LinkedIn marketing is to deliver solution-oriented posts.

But how do you bring finesse in accommodating what your customer demands? By comparing your performance with that of your competitors.

This is where benchmarking comes into play.

To draw an accurate portrait of your brand’s performance, you need a planned approach to benchmarking. This shows you are in the market strategy that needs improvement and helps you thrive in your niche.

LinkedIn competitor analysis helps you identify your top contenders. It gathers data on several key metrics. This helps you check your content with your competitor’s profile to see what you need to include to drive better engagement. It helps you sort out your priorities and focus your resources on those.

Besides establishing a LinkedIn identity, competitor analysis also helps you improve your products. It allows you to align your services with audience demands and outperform competitors.

4. Staying relevant

Currently, every social media platform’s engagement highly depends on popular trends. Be it reels or the more professional LinkedIn posts, trends are everywhere.

Trends drive conversations in social spaces. Thus, to stay relevant in a severely competitive market, brands must join in the current discussions.

While trends are excellent opportunities to connect with your audience, you must be methodical with the approach. Participating in an irrelevant trend will not resonate with your audience. It will also portray your brand in an immaterial light.

LinkedIn competitor analysis helps you identify trends that have worked for your rival brands. This makes it easy for you to leverage the current topics early on.

Joining the bandwagon keeps you relevant on LinkedIn and makes it easier for new viewers to find profiles.

5. Learning

The key to sustainable success is to learn constantly from your peers. Making mistakes in your journey teaches you a lot about brand building. But avoiding those mistakes by learning from your rival brand’s journey is even better for effective growth on LinkedIn.

Competitor analysis also shows you what your top contenders are doing right to the target audience. You get to examine their failures and see what went wrong in their strategy. This way, you get to prevent those mishaps in your LinkedIn marketing. 

Brands also learn what type of content has the most appeal to their market segment. They understand what makes a brand click. Tracking how your contenders interact with their audience sets up guidelines for you to follow.

Still wondering what the best way to enjoy all these benefits is? Opt for a third-party competitor analysis tool to simplify the entire process.

3 Steps to do a LinkedIn competitive analysis

LinkedIn competitor analysis sounds like a complex process. But it doesn’t have to be. While the results involve several aspects, you can complete the process in only three simple steps.

Here is what you have to do:

1. Determine competitors

To outperform competitors, first, you must identify who they are.

There is a clear distinction between your regular competitors and your contenders in the virtual space. To target them on LinkedIn effectively, you need to start by identifying your top virtual competitors.

There are two types of competitors on Instagram as well — direct and indirect.

Your direct competitors market similar products. To tackle them, you need to show your audience how you provide better services. Track every new move of your contenders. See what solutions they bring to the table. This will make it easy to enhance your approach.

The dynamics become different with indirect competitors.

These contenders offer products and services capable of replacing yours. Here, an efficient and feature-rich competitor analysis tool can help you win over the challenging algorithm.

Start identifying your competitors by surfing through the platform. Search relevant hashtags and keywords.

Here, social listening can come in handy. You can track what brands are popular among your audience by monitoring their online discussions.

2. Decide analysis goals

To achieve precise results, your LinkedIn competitor analysis has to be strategically focused. Your plan needs a purpose and establishes a set of goals. This way, you know exactly what insights you want to retrieve at the end of your research.

Once you figure out who your competitors are, understand what you want to achieve through this process. Discuss with your team and sort out the pain points in your social media marketing framework.

Consider writing the reasons you need a competitive analysis on LinkedIn and what you expect to gain in the end. Are you finding it tricky to settle on post frequency for the best engagement? Or do you want to optimize your content to reach a targeted segment of the audience?

The goal here is to set up questions you need answers to. If you aim to enhance your customer experience, examine your competitor’s interaction with the audience. Check their tone and response time.

The bottom line is to create a competitive analysis strategy that helps you create specific goals. Once you know what you want to gain, your marketing team can retrieve data from competitors accordingly.

3. Gather key data

The data you need to collect depends on what you want to achieve through LinkedIn competitor analysis. Not all the information you come across will be useful for your reports. Hence, it is important to focus your resources on the key metrics. 

Here are some of the important metrics you should prioritize:

• Follower metrics: This shows a page’s follower numbers and new followers gained within the specified time range. The number of followers reflects a brand’s popularity on LinkedIn. This particular KPI can help you see how your brand’s performance compares to that of the competition. It measures growth in prospective viewers and helps you visualize the specifics of your LinkedIn growth plan.
• Total post metrics: This shows how many posts it took a specific brand to reach the following they currently have. You can also measure its impact on their follower growth in a specific time range.
• Share of the market: This defines the competitor’s share of the target market.
• Reactions and comments: This KPI helps you gauge what the audience demands from your niche.
• Total engagement metrics: Such data shows you the organic content metrics for a specific page’s posts within the specified time range. This helps you curate content that appeals to your audience and persuades them to engage with your profile. The formula here is: 

Engagement Rate = (Reactions + Comments) / Followers X 100.

Gather all the relevant data from your competitor’s page. Brands that have already built their image on LinkedIn are likely to have a significant number of followers. 

While you should focus on their activity, don’t forget to analyze other competitors’ metrics as well. Also, pay attention to how each brand interacts with its audience.

LinkedIn competitor analysis and research using Keyhole

Here are the steps you need to follow to make the best out of LinkedIn competitor analysis:

Step 1: Add competitor profiles

First, log into your keyhole account and click on the ‘Profile Analytics’ tab.

A new page will open. Here you will see an orange button on the top right corner of the screen showing “Add New Profile”. Click on it and select the “Analyze New profile” option from the dropdown.

As illustrated in the above screenshot, the subsequent page will show several social media options for you to choose from. Now select the LinkedIn button.

On the next page, first, add your LinkedIn profile and then add the competitor page you want to track. Once you do that, the “create comparison” button will turn orange. Click on it. From here, Keyhole’s automation will trigger and backfill all the relevant data.

Step 2: Create a comparison report

Brands conduct LinkedIn competitor comparisons to identify relevant trends and curate better LinkedIn posts. It also helps them settle on a posting schedule to maximize engagement, etc.

Insightful competitor analysis reports also help you refine your audience interaction framework.

Keyhole turns this seemingly complex journey into an easy and rewarding one.

Once Keyhole backfills the data on your and your competitor’s engagement on LinkedIn, it automatically creates reports. These benchmark your performance on the platform. The insights also help you identify current topics and show you ways to boost your engagement rate.

You can point out the top-ranking content types in your industry. This way, you can plan how to align those with your brand image.

The reports can show data history of up to a year. All you need to do is to select a date range. This will show your analytics results over your selected timeline or a specific date.

Keyhole also allows users to share the generated reports. You can turn them into PDF, XLS, or Google sheets and download them.

Step 3: Analyze key data

Now that you have your competitor analysis reports, it’s time to examine the results. Here are the points you should focus on: 

1. Content

A sizable chunk of social media marketing depends on the content. Hence, start your LinkedIn competitor evaluation by scrutinizing your rival brand’s content. See what type of posts they share the most. 

Do they share a lot of media content? Or do they focus on textual content? See the tone of voice of those posts. Focus on their post frequency.

2. Reactions

Like Facebook, LinkedIn also lets users react to a post through five different reactions. See the total number of reactions their top posts receive. You would also find some “insider” reactions. 

These are the likes and comments the post receives from the competitors’ employees. Make sure you filter those out and only take into account the rest. This will help you gauge the quality of engagement the brand gets on its posts.

3. Responses

Study the comments the viewers leave under your contender’s posts. This will give you an idea of your target’s market likes, needs, and desires.

4. Demographics

See what type of LinkedIn users interact with your rival brands the most. These are the people you want to target through social media campaigns.

5. Follower growth

Examine their follower growth in a specific time range. This will help you point out what they did right to increase their reach. A decrease in followers will show you the mistakes your competitors have made on the platform.

Build a professional edge on LinkedIn with Keyhole

LinkedIn gives you a chance to connect with industry experts and future customers from different demographics. Thus, if you want to scale your businesses, you must ace your marketing game on the platform. For that, your competitor analysis strategy has to be on point.

However, it cannot be a one-time process. For best and sustainable results, it needs to be frequent and accurate — which is not always possible with manual methods.

That’s where Keyhole can change the picture. It would conduct competitor analysis routinely to identify topics you’re missing out on. This would help you create a better strategy that positions your brand as an industry leader.

For detailed insights and performance improvement, start your free trial with Keyhole today.

Related Articles:

How to Track & Analyze Competitors on Facebook

How to Track and Analyze Competitors on TikTok

The post How To Do LinkedIn Competitor Analysis & Research appeared first on Keyhole.