Featured Blog – Publishing – Keyhole https://keyhole.co Scheduled a Call Mon, 09 Sep 2024 06:13:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://keyhole.co/wp-content/uploads/2019/04/cropped-keyhole-symbol-yellow-32x32.png Featured Blog – Publishing – Keyhole https://keyhole.co 32 32 When Is The Best Time To Post On Twitter? https://keyhole.co/blog/when-is-the-best-time-to-post-on-twitter/ Mon, 12 Jun 2023 13:36:00 +0000 https://keyhole.co/?p=33370 Twitter is the place where the world gathers up for starting trends and accessing first-hand news. One of the most engaging platforms got its sensational break after the Musk acquisition.  Since then, Twitter is always making headlines. Apart from that, Twitter is the tool that will inject life into your branding. Most big brands use ... Read more

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Twitter is the place where the world gathers up for starting trends and accessing first-hand news. One of the most engaging platforms got its sensational break after the Musk acquisition. 

Since then, Twitter is always making headlines. Apart from that, Twitter is the tool that will inject life into your branding. Most big brands use Twitter for engrossed conversations with their target audience. 

Believe it or not, some of the famous marketing campaigns like Wendy’s 18 million retweet quest have taken place in random tweets. The latest social media statistics reveal that 450 million people are active on Twitter monthly while 6000 tweets are posted every second. 

Did you just smell branding brewing in here? Absolutely! 

Since so many tweets are being shared each second, it is equally difficult to grab your audience’s attention. That’s where you’ll need a blueprint to find the best time to post on Twitter. 

Just adding popular hashtags can only amplify your reach to some extent. The real secret lies in optimizing your effort toward Twitter marketing strategy with a proper posting agenda. 

Without any further ado, let’s get started. 

Why does it matter when you post on Twitter?

Finding the best time to post on Twitter can greatly affect how many people see and engage with your tweets.

Let’s say you run a business selling handmade jewelry on Etsy. You’ve been using Twitter to promote your products, but you need to see more engagement. By researching, you find out that your target audience of young women interested in fashion and accessories are most active on Twitter between 6-9 PM on weekdays.

So, instead of tweeting about your products at random times throughout the day, you start scheduling your tweets to go out during that time frame. Suddenly, you get more likes, retweets, and click on your links! 

By finding the best time to post on Twitter, you are guaranteed to get your content in front of more people at the right time. 

Top factors that impact the best time to post on Twitter

Now that you know posting on Twitter at the best time for maximum engagement is crucial, here are a few key factors to consider to determine your best posting time:

1. Identify the audience you want to reach

The first thing to consider is who your target audience is and when they are most active on Twitter. For example, if you’re targeting college students, they are most active on Twitter in the evenings and on weekends.

2. Figure out the time zones  

The time zone you’re in (and the time zone of your target audience) can also impact your best posting time. If you’re based in New York, but your target audience is in California, you’ll want to adjust your posting schedule accordingly.

3. Which industry do you belong to

The industry you’re in can also impact the best time to post on Twitter. For example, if you’re in the tech industry, your audience is most active on Twitter during business hours.

4. Type of content you want to share

The type of content you’re sharing can also impact your best posting time. For example, if you share news updates, you should post during the day when people are most likely to check Twitter for the latest headlines.

When is the best time to post on Twitter each day of the week?

To be honest, there isn’t just one single “best” time to post on Twitter. However, there have been several studies that shed light on the most effective posting times for different target audiences. Some of the most common ones are as follows:

ContentStudio team shared their internal data and concluded the following:  

  • The best times to post on Monday are between 2 PM – 4 PM EST and 10 AM EST to reach your audience during their morning commute or when they first start their workday. 
  • Post on Tuesday at 1 PM EST and 3 PM EST to reach your audience during their lunch break.  
  • Posting at 7 PM EST will show your tweets on the feed for the audience during their leisure time in the evening while posting at 12 AM EST can help you reach your audience during their late-night browsing.
  • Tweet at 12 AM EST and 10 AM EST on Thursdays. Posting at 12 AM EST can help you reach your audience during their late-night browsing. 
  • The best times to post on Friday are at 6 PM EST and 2 PM EST. 
  • Posting at 7 PM EST will show your tweets on the feed for the audience during their leisure time in the evening, while posting at 12 AM EST can help you reach your audience during their late-night browsing.
  • The best times to post on Sunday are 10 AM EST and 3 PM EST. 

According to the data from CoSchedule’s research, the best times to post on Twitter in 2023 are as follows:

  • The top 5 best hours to post on Twitter are 9:00 AM, 10:00 AM, 12:00 PM, 1:00 PM, and 3:00 PM.
  • The worst 5 hours to post on Twitter are 1:00 AM, 4:00 AM, 5:00 AM, 2:00 AM, and 3:00 AM.
  • The top 3 best days to post to Twitter are Wednesdays, Tuesdays, and Fridays.
  • The worst 3 days to post to Twitter are Sundays, Mondays, and Saturdays.

Below are insights for the best time to post on Twitter from Statusbrew:

  • The optimal time to post on Twitter is between 8:00 AM to 10:00 AM and 6:00 PM to 9:00 PM on weekdays.
  • Tuesdays, Wednesdays, and Thursdays are generally the best days to post on Twitter.
  • Posting during weekdays rather than weekends may be more effective for engaging with professional audiences.

It’s important to keep in mind that these times may not be the best for every business or industry. To find the best time to post on Twitter for your specific audience, you can use Twitter Analytics to track your engagement metrics and experiment with different posting times.

What are the average best times to post on Twitter?

We’ve done the research for you, saving you time and effort. Here’s a roundup of the optimal times to post on Twitter.

How to determine the best time to post on Twitter?

Determining the best time to post on Twitter can be crucial for maximizing your engagement rate and reach. Here are some tips for determining the best time to post on Twitter:

1. Analyze your Twitter analytics

Twitter provides insights into your audience’s demographics, interests, and activity. By analyzing this data, you can determine when your audience is most active on Twitter.

Go to your Twitter Analytics dashboard and click the “Tweets” tab to see your tweet activity. Analyze the graph of your tweet activity by hour of the day and day of the week to determine the best time to post.

Read More: 27 Best Social Media Analytics Tools For Marketers (2024)

2. Monitor your competitors

Keep an eye on when your competitors are posting on Twitter and how their engagement is. This can give you an idea of when your audience is most likely to be online.

You can use Keyhole to track their profiles and campaigns. You’ll also know what time they are posting and how their campaigns perform over time. 

3. Experiment with different posting times

Try posting at different times of the day and week to see what works best for your audience. Keep track of your engagement metrics to determine what posting times are most effective.

Use Keyhole to schedule unlimited tweets at different time zones. Check your optimal posting time from the Optimization tab and find your most engaging content type as well. 

By taking the time to determine the best time to post on Twitter, you can increase your engagement and grow your Twitter following.

Read More: When Is The Best Time To Post On Facebook?

What about the posting frequency? 

Based on the research, here are some general guidelines for the optimal posting frequency for different types of content on Twitter:

1.  Post between 2 and 3 tweets per day. That’s almost 15-20 tweets in a week. 

2.  Retweeting other users’ content is a great way to engage with your audience and share relevant content. Retweet at least once per day.

3.  Engaging with your audience through replies can help build relationships and increase your visibility on Twitter. Aim to reply to at least one tweet per day.

Bonus: Hashtags can help increase your visibility on Twitter like magic. Use at least one or two hashtags per tweet to improve your visibility. 

It’s important to keep in mind that these are general guidelines, and the optimal posting frequency may vary depending on your audience and the type of content you are sharing. You should also monitor your engagement metrics to determine what posting frequency works best for you.

Final words

In the end, remember to keep your content relevant and engaging for your target audience and use appropriate hashtags to increase your post’s visibility. The best time to post will only bring you reach, but it’s the quality that will decide your engagement scores. 

If you’re looking to optimize your Twitter strategy, consider trying out Keyhole’s free trial. With Keyhole, you can track your Twitter metrics, monitor your competition, and get insights on the best posting times for your audience. Book a demo and take your Twitter strategy to the next level!

Frequently Asked Questions

1. What is the best time to post on Twitter for maximum reach and engagement?

The best time to post on Twitter for maximum reach and engagement is typically weekdays between 8 AM and 10 AM, as well as 6 PM and 9 PM. However, the optimal posting time can vary depending on your specific audience and industry.

2. Does the best time to post on Twitter vary by industry or audience demographics?

Yes, the best time to post on Twitter can vary by industry and audience demographics. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement rates on weekends. It's important to analyze your own audience and industry trends to determine the best posting times for your brand.

3. How can I determine the best time to post on Twitter for my specific business or brand?

To determine the best time to post on Twitter for your specific business or brand, you can use Twitter Analytics or third-party analytics tools to analyze your audience engagement and posting habits. You can also experiment with different posting times and track your results to see which times generate the most engagement and reach for your tweets.

The post When Is The Best Time To Post On Twitter? appeared first on Keyhole.

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When Is The Best Time To Post On Instagram? https://keyhole.co/blog/when-is-the-best-time-to-post-on-instagram/ Mon, 15 May 2023 15:25:00 +0000 https://keyhole.co/?p=23770 Wondering when you should post on Instagram to get the most visibility and engagement? The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to midday. If you conduct an extensive search, you’ll be simply surprised to see all sorts of ... Read more

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Wondering when you should post on Instagram to get the most visibility and engagement?

The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to midday. If you conduct an extensive search, you’ll be simply surprised to see all sorts of variations.  

But we bet the underlying statement will stay the same. Every study acknowledges that the best time to post will vary per account.

Why?

Because every business is different, and every audience is different. Depending on your brand, you may appeal more to early risers, while another brand appeals more to nighthawks.

Before we break down the exact steps to finding your best time to post, let’s see why this is even an integral part of Instagram strategy.

Why does it matter when you post on Instagram?

Instagram’s algorithm prioritizes new content. Therefore, you will see the best results and gain the most followers if you post content when your audience is currently online. Your post will have better traction in the first few hours of the posting itself. 

That’s why post when your target audience is most likely to binge-scroll. If that’s the end goal, it’s the key to unlocking more engagement, thus, massive conversions. Additionally, posting at the right time can help improve your account’s overall performance and increase the chances of your posts being featured on the Explore page. 

Now that you are clear with the why part, let’s sort the factors in priority that decide your best time to post on Instagram. 

3 Factors that impact the best time to post on Instagram

There are countless factors that could impact your best time to post, but here are the most impactful ones:

1. Audience location

If your audience is in one time zone, finding the best time to post is probably easy with some experimentation. In case you have an international audience, or an audience spread across several time zones, you should stagger your posts by hitting the optimal posting time in each key time zone throughout the day.

2. B2B vs. B2C

If you post B2B Instagram content that’s meant to appeal to people when they are in “work mode”, you should post during core business hours. If you have a wider consumer audience, your post timings don’t need to be as restricted.

At the same time, if you cater to customers who are individuals, then your best time to post is when they are enjoying a much-deserved break. Grab their attention when they are most likely to shop for themselves or loved ones to ensure your brand gets imprinted in their minds for a while. 

3. Industry

Different industries see different peak engagement times. For example, some studies have found that travel and tourism posts fared best on Friday mornings, whereas media and entertainment posts fared between Tuesday and Thursday afternoons. 

The best way to determine yours is to monitor a few competitor profiles and see what time range works best for them. This is a hit-and-trial method but worth a shot.

Read More: Ultimate Guide On How To Use Instagram Reels For Business Growth

When is the best time to post on Instagram each day of the week?

People’s routines change based on the day of the week, which means their social media routines will be impacted too.

As per Statusbrew studies, they have pretty much summed up their findings as follows: 

  • If you want to get the most engagement on your Instagram posts, try Tuesdays!
  • Want to keep your engagement levels consistent? Posting between 10 AM and 3 PM from Monday to Friday is your best bet.
  • We all know Sundays are for relaxing, but they’re also the worst day to post on Instagram. Keep that in mind!
  • Late nights might seem like a good time to post, but they actually have the lowest engagement. Stick to posting during the day for better results.

While Influencer Marketing Hub cites the following: 

  • Tuesday and Wednesday are great days to post on Instagram for maximum reach and engagement.
  • On Tuesdays, post between 4-10 AM to catch people during their morning routine.
  • For Wednesdays, aim to share your posts between 7-11 AM to reach people during their workday.
  • Finally, consider posting early in the afternoon on Fridays, around 2 PM.

See what Search Engine Journal concludes with:

  • On Mondays, try posting at 6 AM, 11 AM, or 1 PM during their morning and lunch breaks.
  • For Tuesdays, aim for 8-10 AM or 2 PM to reach people during their morning commute or mid-afternoon slump.
  • Wednesdays are great for posting between 9-11 AM during the mid-morning work break.
  • Thursdays are a good day for posting between 11 AM-2 PM or 7 PM, as people are active on Instagram during their lunch hour or after work.
  • Fridays are best for posting between 10 AM-12 PM or 2-4 PM, as people often wind down for the weekend.
  • On Saturdays, try posting between 8-11 AM.
  • Finally, Sundays are great for posting between 6-8 PM, as people often relax at home and scroll through their feeds.

Remember, these are just suggestions, and it’s important to experiment with different posting times to see what works best for your audience.

What are the average best times to post on Instagram?

We did our own digging, and these were the best times to post on day to day basis:

How to determine the best time to post on Instagram?

To determine the best time to post for your Instagram account, experiment! Here are some ways to do that:

1. Use Instagram Insights

If you have a business account on Instagram, you can access Instagram Insights, which provides a wealth of data on your audience’s behavior. Check out the “Audience” tab to see when your followers are most active on the app.

Read More: 14 Instagram Analytics Tools [Free Included] To Track IG Metrics

2. Experiment with different times

Try posting at different times of the day and track your engagement data. You can use third-party tools like Keyhole to schedule posts and analyze your results. Keyhole lets you schedule unlimited posts so keep the ball rolling.

This is the best-ever hack if your audiences dwell in multiple time zones. Schedule as many posts as possible to find your preferred timings.

3. Consider your audience

Think about the demographics of your audience and when they are most likely to be online. For example, if your target audience is youth, they may be more active on Instagram during the late night or weekends. 

You can use  Keyhole’ optimal post time feature to see when your posts fetch you most engagement. 

4. Analyze your competitors

Check out the Instagram accounts of your competitors or similar brands to see when they are posting and what kind of content is performing well.

Get granular insights by tracking multiple Instagram profiles of your competitors on Keyhole. You’ll get a baseline for your overall Instagram posting strategy from the number of posts to monitoring their engagement rate.

What is the best time to post Reels and Stories on Instagram?

Generally, the best time to post reels on Instagram is between 9 AM and 12 PM from Monday to Thursday. The day-wise breakup of the best time to post reels is as follows:

  • Monday: 3 am, 7 pm
  • Tuesday: 12 am, 1 am, 6 am
  • Wednesday: 4 am, 6 am, 9 pm
  • Thursday: 6 am, 4 pm.
  • Friday: 2 am, 11 am, 1 pm 

The best time to post Instagram stories is generally during off-work hours, such as early morning (6-7 AM), lunchtime (11 AM-1 PM), and after work (7-9 PM). However, it’s important to consider your specific audience and their behavior.

What about the posting frequency? 

Again, this largely depends on the nature of your business. Here’s what is the common recommendation for a decent growth and visibility of your brand on Instagram:

  • Post at least once per day to keep your audience engaged and maintain a consistent presence on the platform. However, quality is more important than quantity, so focus on creating high-quality content that resonates with your audience.
  • There is no set rule for how many reels you should post weekly. It’s better to post one well-produced, relatable reel per week than several low-quality reels that don’t perform well.
  • Instagram Stories are a great way to share behind-the-scenes content, promote limited-time offers, and informally engage with your audience. You can post multiple stories daily, but keep them interesting and relevant to your brand.

Final words

Finding the best time to post on Instagram can be a valuable strategy to increase your reach and engagement and, ultimately, grow your account. While there are suggested best times to post based on research, it’s important to remember that every brand is unique, and you should experiment with different posting times and analyze your engagement data to see what works best for your specific audience.

If you’re looking for a tool to help you track your Instagram analytics and optimize your posting schedule, Keyhole can be a great option. Keyhole offers a 14-day free trial that allows you to track your Instagram metrics, monitor your competitors, and get insights into your audience’s behavior. To start tracking your best posting times, book your demo with us today.

Frequently Asked Questions

1. Do the best times to post on Instagram vary by industry or niche?

Yes, the best times to post on Instagram can vary depending on your industry or niche. For example, if you're in the fashion industry, your audience may be more active on Instagram during the evening or on weekends when they have more free time to browse. If you're in the B2B space, your audience may be more active during work hours on weekdays. It's important to analyze your audience's behavior to determine the best times to post for your niche.

2. Is it better to post at the same time every day or to vary your posting schedule?

Maintaining a consistent posting schedule on Instagram is generally recommended to keep your audience engaged and maintain a presence on the platform. However, it's also important to vary your posting times to reach different audience segments. For example, if you typically post in the morning, try posting in the evening to reach more active users.

3. How long should I analyze my engagement data after changing my posting schedule?

It's recommended to analyze your engagement data at least 2 weeks after changing your posting schedule. This allows enough time to gather sufficient data and see the impact of your changes on your engagement rates. However, remember that Instagram's algorithm is always changing, so it's important to continue monitoring your analytics and adjusting your strategy as needed.

The post When Is The Best Time To Post On Instagram? appeared first on Keyhole.

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The Best Social Media Scheduling Tools For Businesses https://keyhole.co/blog/best-social-media-scheduling-tools/ Tue, 17 Jan 2023 19:19:00 +0000 https://keyhole.co/?p=24516 When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. But with so many options, how do you determine the best tools for your needs and your ... Read more

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When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more.

But with so many options, how do you determine the best tools for your needs and your brand?

To help you find the perfect social media scheduling tool for your brand, we’ve put together a list of the 13 best tools we recommend using for scheduling out and automatically posting your social media content.

The 13 Best Social Media Scheduling Tools

Now that you know how important social media scheduling tools are for your social media content curation, it’s time to dive into the real reason you’re here – learning more about our top 13 best social media schedulers for social teams and managers.

Each of these tools offers a different set of features at different price points so that you can pinpoint the right option for you.

1. Keyhole

We are proud to announce Keyhole’s newest feature, social media publishing, and scheduling for Instagram, Facebook and Twitter. This new feature complements Keyhole’s real-time social media analytics perfectly.

Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy.

All in one platform.

This will save you and your team hours of manual work every week. Also, having a single multi-solution tool will help you reduce costs. So, you’re one step away from working smarter, faster, and more cost-efficiently.

In order to leverage Keyhole’s analytics, get a side-view of your posts’ performance metrics. Also, allow your team to access and edit your posts from within the platform.

Keyhole’s profile analytics will tell you the best dates, times, and content to post to maximize your engagement. And now, you can schedule your posts from your desktop or through the mobile app at the most convenient time for you, and feel relieved that they will be published at the best time.

Start with a free trial to test run Keyhole’s software before diving in with a full account for your brand and your social media team.

Pricing: Book a demo with us.

Why Do You Need a Social Media Scheduling Tool?

Do you want your entire job to consist of sitting at your computer or on your smartphone, creating and posting new content to social media?

Let me answer that for you – no, you don’t! There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one.

That’s why you need a social media scheduling tool to help you create and schedule content in batches, so that you can also focus on monitoring, analytics, customer service and more.

Not only that, but social media schedulers are helpful tools for planning out your social media content and ensuring your content calendar is filled with content that helps your bottom line. Create patterns and themes and keep everything in check, all with your scheduling tool.

Improve efficiency in your day-to-day tasks by taking advantage of a social media scheduler and improving your social media management processes.

2. Sprout Social

Sprout Social is a well known social media management tool, and that includes their social media scheduler.

While their price point is on the higher end, their plethora of features does help even it out.

Sprout Social offers a social media scheduling calendar that also includes a tool that helps users to find optimal posting times for platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.

Users also gain access to social listening and monitoring tools, social media team collaboration, community management and more.

Sprout offers a free trial for new users so they can take the software for a test run and see if its processes and interface are the right choice for their brand.

Pricing: Sprout Social’s plans start at $99 per user per month.

3. Buffer

Buffer is another social media management tool that has been around for years, starting as a small publishing tool with daily curated content suggestions, but adding on more and more facets to their brand until they became a full-scale social media software.

Users are able to use Buffer for scheduling and analyzing content, planning out Instagram stories, creating a shoppable feed, adding tags to your posts and more.

Buffer offers two different options at different monthly plans – Buffer Publish and Buffer Analyze – or the ability to sign up for both for $85/month.

Based on your needs, you can take a look at their pricing options and even get a 14-day free trial to check out their pro options.

For smaller brands or public figures, Buffer also offers a completely free plan with 3 social accounts and 10 scheduled posts per account.

Pricing: Buffer’s plans start at $6 per month.

4. Social Champ

Social Champ is a social media management and automation tool designed to simplify and streamline the process of scheduling, publishing, analyzing, engaging and managing content across various social media platforms.

Social Champ provides a user-friendly interface that makes navigating and scheduling social media posts easy for users across nine major networks like Facebook, LinkedIn, Instagram, Twitter, Pinterest, TikTok, YouTube, Mastodon and Google Business Profile.

With a market-competitive pricing, Social Champ offers an extensive content calendar to view  and schedule posts at specific times. It provides detailed analytics and white-labeled reporting to keep users updated with their social media campaign performances.

Collaborate teams which will help multiple users to work together on board. The owner can assign roles and permissions on content creation.

Pricing: Social Champ’s plans start at $29 per month

5. HeyOrca

HeyOrca is a great tool for managing, planning and scheduling your social media content all in one place. You get access to an easy-to-use social media calendar that also shows you mockup previews of your social content before it goes live.

This tool is more heavily focused on your social media content calendar, showcasing where you’ve scheduled content, what types of content and for what days.

In fact, their pricing model also follows this same focus, requiring that users pay per social media calendar with unlimited accounts, users, and post previews.

This is a great way to get a feel for your posting patterns and ensure you’re sharing the best content at the most ideal times.

Pricing: HeyOrca’s plans start at $59 per month.

6. MeetEdgar

MeetEdgar brands itself as a social media automation and scheduling tool that helps businesses spend less time doing mundane social media tasks by automating them.

This includes tasks like writing captions based on quotes in your articles, regularly reposting old scheduled posts, and automatically importing newly published content that needs to be shared on social media.

While users will help MeetEdgar get set up on all of these tasks, it can certainly help a one-man show do more for a brand by automating several content creation jobs.

Because MeetEdgar’s features are ideal for freelancers and solopreneurs, their pricing matches their target customer with plans starting at only $29.99/month.

If you want to be very involved in your social media content, this may not be the best tool for you, but if you’re looking for something that can really make social media content creation easy and automatic, MeetEdgar can be a great option.

Pricing: MeetEdgar’s plans start at $29.99 per month for Edgar Lite and go up to $49 per month for the full service.

7. Oktopost

Oktopost is a social media scheduling tool that focuses on the B2B industry, helping big businesses manage their online presence in a way that really engages their audience.

Not only does Oktopost integrate with tons of great B2B CRMs and other tools, it offers features like social media publishing, listening, analytics and even social governance for managing global teams.

Oktopost’s social media publishing calendar gives you a great overview of all of the social content you have scheduled over the month so you can easily rearrange, edit, remove, or manually publish your content.

Their website offers tons of information about their various features, but in order to learn more about their plans and pricing, you’ll have to book a demo.

However, with a tool aimed specifically at B2B customers, it can be worth it for those businesses to find a social media management platform that’s so industry specific.

Pricing: Oktopost requires potential users to book a demo to learn more about pricing options.

Read More: The Free Social Media Reporting Template for Marketers

8. Later

Later focuses primarily on Instagram publishing over other platforms. Although the tool does allow users to connect Facebook, Twitter, and Pinterest accounts as well.

Some of Later’s Instagram features include previewing your grid, placing a link in your bio, finding and sharing user-generated content, and working with Instagram influencers.

Being a very visual platform, Later’s Pinterest scheduling and planning is a great add-on to this tool.

If your brand focuses heavily on imagery and uses Instagram the most, Later might be the perfect social media scheduler for you. Especially since Later offers incredibly affordable plan prices.

Choose a free forever plan for basic account management or check out one of their higher tier plans for more features and users.

Pricing: Later offers a free forever plan, but premium plans start at $18 per month, paid annually.

9. CoSchedule

11 Best Social Media Scheduling Tools - Keyhole - CoSchedule

CoSchedule is more than just a social media scheduling tool – it’s also a great tool for scheduling out your blog’s editorial calendar, integrating with WordPress and automatically publishing both social media and blog content.

This is great for brands and social media teams who are looking to reduce the number of tools they’re using and manage both social and content marketing all from one place.

Plans start at $29/month per user for the blog calendar and increase from there, based on the features you need for your brand.

Create blog content and social media content at the same time, making your job as social media manager much more seamless.

Pricing: CoSchedule’s plans start at $29 per user per month.

10. Planable

Planable is another great social media scheduling tool that lets you get a sneak peek at exactly what your social post will look like once it’s been published.

Not only that, but also your team can easily make comments on the posts asking for various edits to copy, visuals, and more. Allowing your team to collaborate before approving them to be scheduled and automatically posted.

Plan your content from beginning to end with Planable’s social media management tool and create tags based on the content category or campaign of the content you’re sharing.

Planable gives you a chance to try the platform free for your first 50 posts, then brands are able to choose from a selection of affordable subscriptions when signing up for the service.

Easily collaborate with your social media team on content creation by taking advantage of Planable’s social media scheduling platform.

Pricing: Planable offers a free plan for users, but premium plans start at $13 per month.

11. Sked Social

Our tenth best social media scheduler is Sked Social, another tool that focuses heavily on helping brands with their Instagram content. 

Like Later, though, their platform still does work across a variety of platforms, so users can schedule to Instagram, Facebook, and Twitter all from the same tool.

Sked Social’s Instagram management features include scheduling and auto-posting Instagram stories, analytics, adding a link in user bios, and a visual Instagram planner. This makes it easy for social media managers to get a glimpse at what their Instagram feed will look like pre-publication.

Interested users are able to take advantage of a 7-day free trial to see what the software is all about, with the lowest plan starting at $25/month.

With a focus on media brands, eCommerce shops, retail brands, and freelancers, Sked Social could be a great option if your business fits in one of those industries.

Pricing: Sked Social offers a 7-day free trial, then plans start at $25 per month.

12. ContentStudio

ContentStudio is a comprehensive social media management tool that allows businesses and marketers to manage all their social media accounts in one place. With ContentStudio, users can plan and publish content, track engagement and performance, discover new content ideas, and analyze their competitors’ strategies. 

The platform provides a range of features, including content curation, RSS feeds, social media automation, and a powerful analytics dashboard that provides actionable insights to improve social media performance. 

ContentStudio also offers a variety of integrations with popular tools like Canva, WordPress, and Google Drive, providing versatile and efficient social media marketing. This tool is a secret weapon for finding those hidden content gems the audience will love. It’s like having a content detective tracking down the most relevant and trending stuff for you. 

ContentStudio is affordable, with plans starting at $25/month. And yes, our 24/7 customer support is always there to assist you.

Try ContentStudio for easy, efficient social media management. You’ll wonder how you lived without it.

Pricing: ContentStudio’s plans start at $25 per month.

Read More: 16 Content Creation Tools to Make Life as a Marketer Easier

13. Planly

Planly offers you a variety of options to manage multiple social media platforms at the same time. So, with Planly, it is possible to schedule social media posts such as Instagram, Facebook, Pinterest, Twitter, Linkedin, and Google Business Profile and their special features in an advanced dashboard.

Also, with Unsplash, Google Drive, and Dropbox integrations, you can upload media files of any format to Planlyn’s unlimited media library. Differences from other social media scheduling tools are Instagram posts, carousels, reels, and TikTok videos auto-publish in Planly without a further push notification.

You can use Planly for free by adding two social channels and scheduling 10 posts for each social channel.

Other paid plans cost up to $80, depending on the number of team members you have and the number of social media platforms you use.

You can try these plans for free for 14 days.

Pricing: Planly’s plans start at $15 per month.

Start Scheduling and Measuring Your Social Content

It’s not enough to just create and send social media content out into the world. You want to make sure the content you’re creating is helping your business’s bottom line.

By using analyzing and reporting tools, you can be sure you’re creating the best content for your brand and for your audience, all while generating the best ROI possible.

Keyhole helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates into over $7,000 saved every year.

Frequently Asked Questions

1. What are social media scheduling tools?

Social media scheduling tools are online services or software applications that allow users to create and schedule social media posts in advance. These tools save time by allowing users to plan and publish posts on multiple social media platforms from one place at a time of their choosing.

2. How can scheduling tools help improve your social media presence?

Scheduling tools can help improve your social media presence in several ways. First, they allow you to be consistent and maintain an active presence on social media, which is crucial for building and engaging your audience. Second, they allow you to plan your content and visuals in advance, which can help ensure that your content is high-quality and relevant. Finally, by automating your posts, scheduling tools free up time for you to engage with your audience and work on other aspects of your business.

3. What are some popular social media scheduling tools available today?

Some popular social media scheduling tools available today include Keyhole, Hootsuite, Buffer, Sprout Social, Later, and CoSchedule. These tools offer similar features, such as the ability to schedule posts on multiple platforms, analyze social media metrics, and collaborate with team members. However, each tool has its unique features and pricing plans, so it's worth researching and trying out a few to find the one that best fits your needs.

The post The Best Social Media Scheduling Tools For Businesses appeared first on Keyhole.

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