It has become an essential tool for businesses of all sizes to connect with audiences, boost brand awareness, and drive sales.

With its viral content, TikTok offers brands a unique opportunity to engage with consumers in creative and trendsetting ways. 

As a result, taking the platform seriously is no longer optional.

However, TikTok’s rapid growth can make it difficult for businesses to keep up. 

This is where TikTok monitoring becomes crucial for marketing success.

From tracking trending sounds and influencer collaborations to measuring the performance of your own content, TikTok monitoring provides the insights needed to stay ahead of the competition and adapt your strategy whenever needed.

What is TikTok monitoring?

TikTok monitoring is the process of tracking different activities and performance metrics on the platform to gain insights into how well your content and your brand are performing. 

It involves keeping a close eye on mentions, hashtags, trends, user engagement, and competitor activity to understand what’s working, what’s not, and what opportunities exist to grow your brand on TikTok.

Here’s a list of the most important, but not complete, key elements to track for successful TikTok monitoring.

1. Mentions – Track whenever your brand or product is mentioned in TikTok videos or comments.

Helpful for understanding brand perception and spotting loyal fans.

2. Hashtags – Monitor relevant hashtags to stay updated on trending content and user discussions.

Helpful for joining popular and related conversations and identifying key topics your audience cares about.

3. Trends – Keep an eye on viral trends to quickly adapt your content strategy.

Helpful for increasing visibility by aligning with what’s currently popular on the platform.

4. User Engagement – Analyze likes, shares, comments, and views to understand audience interactions with your content.

Helpful for identifying what resonates with your audience, and guiding future content for better alignment.

5. Competitor Activity – Keep track of your competitors’ content, engagement, and trends.

Helpful for refining your strategy based on what’s working in your industry and finding content gaps between you and the competitors.

Read More: How To Calculate TikTok Engagement Rate? (Formula + Free Calculator)

Why TikTok monitoring is essential for brands

All right, so now you know what TikTok monitoring is and some of its key elements. 

But you might still be asking yourself, “Is TikTok monitoring really that important for my brand? And if so, why?”

The answer is yes, it’s definitely important! 

Here’s a quick look at why TikTok monitoring can make a big difference for your brand:

1. Brand awareness

TikTok monitoring helps you track how often and where your brand is being mentioned. This gives you a clear view of your visibility on the platform and helps you identify ways to increase brand awareness by engaging with your audience and joining relevant trends.

2. Reputation management

Keeping an eye on brand mentions allows you to understand how people feel about your brand. Whether feedback is positive, negative, or natural, monitoring lets you address issues quickly and manage your brand’s reputation effectively.

3. Content Optimization

Tracking engagement metrics like likes, comments, and shares helps you identify which content resonates with your audience and which doesn’t. Tools like TikTok ads library can help you find the best performing ads, so you can better understand what went right With this information, you can refine your content strategy, focusing on the types of content that deliver results while improving or avoiding those that don’t.

4. Competitor Analysis

TikTok monitoring doesn’t just give you insights into your own performance—it also allows you to see what your competitors are doing. You can analyze their strategies, learn from their successes or mistakes, and find ways to stand out in your niche.

5. Influencer Collaboration

If you’re partnering with influencers, TikTok monitoring helps you track the success of their past campaigns. It shows you how their content is performing and whether it’s driving the results you’re looking for, allowing you to make informed decisions about future collaborations.

To really take advantage of these benefits, doing it all manually isn’t possible, or at least, isn’t practical. 

That’s where TikTok monitoring tools come in. There are plenty out there, but not all of them have the same qualities and features.

Before we analyze the best ones we choose for this article, let’s first look at the key features an ideal TikTok monitoring tool should have, so you can make an informed decision.

Features to look for in TikTok monitoring tools

When selecting a TikTok monitoring tool, there are a few must-have features. 

1. Real-time analytics and reporting

TikTok moves fast. What is trending today, can be irrelevant tomorrow. Trends come and go in a flash. With TikTok, you don’t have the luxury of waiting a lot until the tool brings you the analytics. The right tool gives you live data, helping you adjust your content strategy instantly. You’ll know what’s working and what’s not, right when it happens.

That’s why real-time analytics are critical and it’s number one on the list.

2. Sentiment analysis for brand mentions

It’s great when your brand is mentioned, but how do people feel about it? Because the reality is not always positive. Sentiment analysis helps you understand whether mentions are positive, negative, or neutral. 

This allows you to respond quickly, manage your brand image, capitalize on positive feedback, and work on improving the negative ones.

3. Tracking relevant hashtags 

Hashtags drive discoverability

A good monitoring tool tracks the performance of hashtags and keywords relevant to your brand, so you can jump on trends while they’re hot.

4. Competitor performance insights

We all want to know how our competitors are doing, aren’t we?

A TikTok monitoring tool with competitor analysis shows what they’re posting and how well it’s performing. This helps you identify opportunities and gaps in your own strategy as well as find and use blindspots of your competitors’ strategies that they miss and use them to be ahead.

5. Metrics on audience engagement and content performance

Engagement is everything. The best monitoring tools track likes, comments, shares, and saves. This data helps you refine your content, making it more engaging for your audience.

6. Integration with other tools

If you’re managing multiple brands for clients, the ability to integrate TikTok monitoring with white label marketing tools is a must. This feature allows you to offer TikTok insights within your larger marketing solutions, maintaining consistency in branding and providing powerful analytics to your clients at the same time.

Top TikTok monitoring tools for brands

1. Keyhole

Keyhole is a robust social media monitoring tool that offers real-time tracking of hashtags, keywords, and mentions. 

For TikTok, it allows you to monitor your brand’s visibility, track campaign performance, and see how your content stacks up against competitors. Its analytics dashboard provides actionable insights into audience engagement, allowing you to adjust your content strategy quickly. Keyhole also offers influencer tracking, making it easier to gauge the impact of influencer partnerships on TikTok.

• Best for: Hashtag tracking, competitor analysis, and influencer campaigns.
• Key feature: Real-time analytics and tracking of hashtags and keywords.

Pricing: Custom

2. ContentStudio 

ContentStudio is a social media management tool, its TikTok monitoring capabilities offer a detailed view into audience engagement, follower growth, and content performance, allowing brands to track trends and optimize strategies. It includes competitor analysis and benchmarking, enabling users to see how their TikTok presence stacks up against industry standards and competitors. With automated reporting and customizable insights, it’s designed for both in-house teams and client-facing reports, providing data-driven guidance to improve content and engagement.

• Best for: White label reports and group reports.
• Key feature: In-depth TikTok analytics with customizable and automated reports.

Pricing: $25/month

3. Socialinsider

Socialinsider offers in-depth competitor analysis, allowing you to benchmark your brand’s performance against TikTok benchmarks and other players in your niche. This tool helps you track critical TikTok metrics such as views, engagement rates, and follower growth for both your account and your competitors.

By comparing your performance to others and established TikTok benchmarks, Socialinsider helps you identify content gaps and refine your strategy to stay competitive. It also provides insights into the types of content that are working for your competitors, giving you ideas to improve your own.

• Best for: Competitor benchmarking and performance analysis.
• Key feature: Comprehensive competitor insights for TikTok.

Pricing: $82/month.

4. Brand24

Brand24 is designed to track online mentions and sentiment analysis, making it ideal for brands that want to keep a close eye on their reputation. The tool helps you monitor what people are saying about your brand across social platforms, including TikTok.

Its sentiment analysis feature allows you to gauge whether the conversations around your brand are positive, neutral, or negative. You can also track mentions of specific products or services, giving you the ability to respond quickly to feedback, trends, or potential crises.

• Best for: Reputation management and sentiment analysis.
• Key feature: Detailed sentiment analysis to track brand health.

Pricing: $149/month.

5. YouScan

YouScan takes monitoring a step further with its focus on visual content analysis. TikTok is a highly visual platform, and YouScan helps you understand how your brand is represented in images and videos. In addition to tracking mentions, it scans for logos and other brand-related visuals, giving you a complete picture of your brand’s presence on TikTok.

The tool is great for identifying user-generated content and monitoring trends that involve your brand, allowing you to capitalize on organic marketing opportunities.

• Best for: Visual content tracking and user-generated content analysis.
• Key feature: AI-powered visual recognition for deeper insights into how your brand appears on TikTok.

Pricing: $299/month.

Conclusion

The saying “What gets measured gets improved” is still relevant today, especially on TikTok. 

If you’re serious about rising to the top and turning TikTok into a powerful lead source for your business then ignoring TikTok monitoring is ignorance on your part.

Start tracking your success on TikTok today with Keyhole.

The post What Is TikTok Monitoring + Best TikTok Monitoring Tools You Should Know appeared first on Keyhole.

TikTok, with a 10.4 billion user base and innovative features, offers countless opportunities for creators like you to turn your passion into profit. Whether you’re just starting out or looking to improve your current strategy, this guide is what you need. 

In this post, we curated 9 proven ways you can make money on TikTok. Complete with the steps and tools you need to use, you can get started after you finish this read. 

Let’s get right to it. 

3 Things you should know before you make money on TikTok

Before diving in and creating your first TikTok, you need to understand these 3 elements first.

1. Understand the platform & algorithm

TikTok is designed to showcase short, engaging videos to a wide audience based on their interests and interactions. The algorithm determines which videos to promote on users’ For You pages (FYP) based on factors like video quality, engagement (likes, comments, shares), and how well it fits with viewer preferences.

What you do:

• Spend time on the app exploring different content types and trends to get a feel for what performs well.
• Analyze successful content. Notice which videos gain traction—look at content types, styles, and messaging that resonate with viewers.
• TikTok values authentic interactions. Engage with content you genuinely enjoy, leave meaningful comments, and participate in challenges to get more visible.

2. Build & engage your audience

This is about growing a group of people who really like what you share. You do this by posting content that they enjoy and interacting with them—like replying to comments and joining live sessions—to keep them interested and involved. When you build a strong connection with your audience, it sets the stage for opportunities to make money through partnerships.

Here’s what you can do:

• Post consistently. Regularly share quality content that resonates with your target audience. Depending on how active your target audience is, you can post once or multiple times a day. 
• Use trends & challenges. Join in popular challenges and trends to get seen more.
• Make sure your bio and profile picture reflect your brand or content theme.
• Interact with your followers, respond to comments and messages, and be sure to avoid generic replies.
• Pose questions or create content that moves your audience to interact.
• Host live sessions to directly engage with your audience and answer their questions.

3. Familiarize legal & ethical considerations

Knowing and following these guidelines helps you build a trustworthy reputation and avoid any problems as you grow your presence on TikTok.

Know the rules about what you can and can’t do including copyright laws—if you use someone else’s music or videos, you have to make sure you have permission. It’s also about being honest and respectful in your content, avoiding things like misleading people or promoting harmful behaviors. 

This will take you away from more pressing matters you need to address so this is better delegated to a marketing assistant who knows and has the resources to research the social media legal landscape better.

9 Proven ways to make money on TikTok in 2024

While exploring these proven methods, consider your skills, resources, and goals. Make notes on how to implement each strategy as a TikTok creator and decide which fits your goals and skills.

1. Create sponsored content for brands

When brands see that your content resonates with their target audience, they will reach out for collaborations and brand deals. This typically involves showcasing their products or services in your TikTok videos. You can either get paid to promote the brand or get complimentary products to feature.

In these partnerships, you need to be authentic, not sales-y. Your audience trusts your recommendations, so you need to keep your unique style and voice while integrating the brand’s message naturally. 

Here’s how to get started:

• Optimize your profile: Use a high-quality, clear profile picture. Create an engaging bio (ex. “Fitness Enthusiast | Daily workouts & healthy recipes | DM for collabs!”). Include contact info or a link-in-bio service for easy brand outreach.
• Create high-quality content: Use TikTok’s editing tools, effects, and trending music. Plan content around trends and your niche (ex., makeup tutorials for beauty influencers).
• Grow your audience: Respond to your followers’ comments, messages, and collect tips. Join in trending challenges and use popular hashtags. 
• Identify potential brands & reach out: Research brands that align with your content and audience. Create a professional pitch highlighting your demographics, engagement rates, and best content. Explain how you can help the brand achieve its goals.
• Use TikTok Creator Marketplace: Sign up to get discovered by brands looking for influencers in your niche and start influencer marketing.
• Negotiate terms: Agree on deliverables, compensation, and deadlines. Understand the brand’s goals so you create content that resonates with their audience.
• Create sponsored content: Develop authentic, creative content that naturally showcases the brand and publish sponsored posts. Use features like Duets, Hashtags, and Challenges to make it engaging.
• Track performance: Monitor your sponsored content using TikTok’s analytics tools. Share insights with the brand to show the value of what you do and refine content for future collaborations. 
• Be transparent. Let your followers know if the content is sponsored.

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2. Collaborate with other influencers

This joint effort allows you to tap into each other’s follower bases, exposing your content to new audiences who share similar interests. It’s a mutual benefit where both you and your partner influencer get more visible and credible within your communities.

For example, Charli D’Amelio and Addison Rae, two of TikTok’s biggest stars, always collaborate on content. They appear in each other’s videos, join in dance challenges together, and tag each other in posts. This strengthened their individual brands but also made them more visible and credible to a larger crowd within the TikTok community.

Here’s how to get started:

• Find compatible influencers. Look for influencers whose content aligns well with yours and whose audience would likely appreciate your content.
• Discuss collaboration ideas. Reach out to potential collaborators with clear ideas for how you can work together. This could include duets, challenges, or themed content that showcases both of your strengths.
• Plan and create the content. Coordinate with your collaborator on content ideas, make sure they align with both of your brands and resonate with your combined audience.
• Promote each other’s content. Once the collaboration is live, actively promote the content on both of your TikTok profiles. Encourage your followers to check out your collaborator’s profile and vice versa.

3. Host paid events or workshops

This involves offering one-on-one or group coaching sessions where you share specialized knowledge, guidance, or advice with clients. These sessions can range from educational workshops to live Q&A sessions or even virtual meet-and-greets. It’s a way for your audience to directly gain valuable insights or experiences from you, all while you earn income for sharing your knowledge or skills.

Here’s how to get started:

• Select a topic or theme that aligns with your expertise and interests your audience. You can use Google Analytics to figure out the best topics to discuss. This could be anything from tutorials on specific skills to discussions on niche topics within your industry.
• Decide on a platform for registration and payment like TikTok’s own features, external ticketing services, or payment platforms. Outline what participants will gain from attending and set a fair price.
• Structure your event or workshop with clear objectives and a schedule. Prepare engaging content, visuals, and any necessary materials to deliver a valuable and actionable experience.
• Use TikTok and other social media channels to promote your event. Create teaser videos, share testimonials, and leverage influencers or collaborators to reach a wider audience.
• On the day of the event, engage participants actively. Encourage interaction using polls, Q&A sessions, and live chat features. Give them opportunities to network or do a one-on-one interaction, depending on the format.
• After the event, gather feedback from participants, and use it to improve future workshops. Consider offering recordings or additional resources to attendees as a value-add.

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4. Crowdfunding & subscription models

This involves raising funds from your audience to support your creative projects or content creation efforts. Subscription models, on the other hand, offer exclusive content or perks to subscribers who pay a recurring fee. Both methods let you directly monetize your TikTok presence while you build a community of supporters who value your content.

For example, Hank Green, a well-known educator and content creator, used Patreon to fund his creative projects. He offered exclusive content, behind-the-scenes access, and personalized interactions to build a strong community of supporters who value his contributions to education and entertainment. Green’s Patreon subscribers gain access to content that isn’t available to the general public. It created a sense of exclusivity and a deeper connection with his audience.

Here’s how to get started:

• Decide on a crowdfunding platform like Patreon or Ko-fi for subscriptions, or use TikTok’s features like TikTok Coins or the upcoming subscription service to set up recurring payments.
• Clearly define what supporters will get in return for their contributions or subscriptions. This could include exclusive behind-the-scenes content, personalized shoutouts, early access to videos, or exclusive merchandise.
• Use TikTok and other social media channels to promote your crowdfunding or subscription campaign. Create compelling videos explaining why support is important and what benefits supporters will get.
• Interact with your supporters, show that you appreciate their contributions, respond to comments, and fulfill any promises you made about the exclusive content or perks.
• Update them regularly with exclusive content, insights, or experiences that reinforce their decision to support you. Ideally, you should post daily to stay top of mind but if that requires too much work on your part, you can opt for 2x or 3x per week as long as you interact with your audience daily.

5. Merchandise sales

This involves creating and promoting products that resonate with your TikTok audience. These can range from branded apparel and accessories to digital products like stickers or artwork. It’s a way to offer fans something tangible that reflects your brand while generating income.

For example, David Dobrik expanded his brand by launching the “David’s Disposable” camera app and a line of associated merchandise. The app mimics the feel of a disposable camera, which resonates with his audience’s love for nostalgic and candid photos. 

Dobrik also released branded apparel and accessories that align with the vintage, carefree vibe of the product. His followers loved the merchandise, which helped him generate significant income while making his connection with his fan base stronger.

Here’s how to get started:

• Design your merchandise. Create merchandise that aligns with your brand and appeals to your audience. Consider using platforms like Printful or Teespring to design and produce items without upfront costs.
• Set up a TikTok shop to showcase and sell your merchandise.
• Use TikTok to showcase your merchandise using engaging videos that highlight features, benefits, and how your audience can purchase.
• Make people excited to buy by offering limited-time discounts, bundle deals, or exclusive merchandise drops. Create a sense of urgency to drive purchases.
• Respond to inquiries promptly (less than 12 hours if possible) and address feedback. Encourage customers to share their purchases and tag your TikTok account.

6. Sell shoutouts

Selling shoutouts involves promoting another user, brand, or product on your TikTok account. This can range from a brief mention in a video to a dedicated post highlighting their message or product. 

Josh Richards creates content that seamlessly integrates the brand’s message into his usual style, making the promotion feel natural and engaging. He collaborated with Amazon to promote their Glow app, a product designed to enhance remote learning for kids. In his TikTok videos, Josh integrated the promotion by showing how the app can be used in a fun, engaging way that fits his usual content style. 

He created a video where he interacted with the app, highlighting its features while keeping the tone light and entertaining, which resonated well with his young audience. This helped Amazon reach a broader audience, driving interest and downloads for the Glow app, all while Josh maintained his authentic style and connection with his followers.

Here’s how to get started:

• Define your shoutout offer. Decide on the types of shoutouts you will offer–mentions in videos, dedicated posts, or reviews. Determine your pricing based on your TikTok account’s reach and engagement. As an idea, charge $50-$200 for micro-influencers, $200-$1,000 for mid-level influencers, and $1,000-$10,000 or more for top-level influencers.
• Identify businesses or individuals that align with your audience. Approach them with a clear proposal outlining what you can offer and the benefits of collaborating with you.
• Create compelling shoutout content. Craft engaging content that seamlessly integrates the shoutout into your TikTok videos. Make sure that the shoutout aligns with your usual content style and is actionable to your audience.
• Promote your shoutout service using TikTok and other social media platforms. Showcase examples of previous shoutouts and highlight the results you achieved for clients.
• When delivering shoutouts, make sure to stay authentic and enthusiastic. Communicate the key message or call-to-action the client provided while keeping your audience’s interests in mind.

7. Offer consultation services

This involves offering one-on-one or group sessions where you share specialized knowledge, guidance, or advice with clients. It’s a direct way to leverage your expertise and help others achieve their goals or solve specific challenges. 

Here’s how to get started:

• Identify your area of expertise and the specific topics you can provide consultation on. This could be anything from business strategy and marketing to personal finance or fitness coaching.
• Set consultation fees based on your experience, market demand, and the value of your advice. Consultation fees can range from $50-$150/hour for micro-consultants, $150-$300/hour for mid-level consultants, and $300-$1,000/hour for top-level consultants. You can offer packages or hourly rates, depending on how complex or long the sessions are.
• Create clear service packages outlining what clients will receive during consultations. Include session length, deliverables, and any additional resources or follow-up support.
• Create informative videos showcasing your expertise and the benefits of working with you. Share client testimonials or success stories to build your credibility.
• Make it easy for clients to book consultations with you. Use scheduling tools or direct messaging to manage inquiries and secure appointments efficiently.
• During consultations, provide personalized advice tailored to each client’s needs. Focus on delivering actionable insights and solutions that help clients achieve their objectives or overcome challenges.

8. Sell digital products & promote your services

This involves developing downloadable resources like e-books, online courses, templates, digital artwork, or even reselling products that cater to your audience’s needs or interests. Selling these products generates passive income for you. 

You can also use TikTok to drive more traction to your main offer. Here’s my favorite example from Prosple where they leveraged street interviews, memes, and other types of trending content to promote their internship platform. 

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Here’s how to get started:

• Identify your audience’s needs, identify pain points, or topics they’re interested in. This will help you create digital products that resonate with them.
• Decide on the type of digital product you want to create: e-book, video course, printable templates, or exclusive content bundles. 
• Develop your digital product with quality in mind. Use professional tools and software to design, write, or record content that meets industry standards and exceeds audience expectations.
• Sell your digital products on TikTok shop, Gumroad, Teachable, or Shopify. Customize your storefront to reflect your brand and optimize for user experience.
• Promote your digital products using creative teaser videos, tutorials, or testimonials that highlight the benefits and features of your products. Encourage viewers to visit your sales platform.
• Offer responsive customer support to address inquiries, troubleshoot issues, and ensure a positive experience for buyers. Consider creating a FAQ page or community forum for ongoing support.

9. TikTok Creativity Program

A TikTok Creativity Program involves organizing challenges, workshops, or mentorship sessions to inspire creativity among your audience. It inspires active participation, showcases talent, and potentially generates revenue.

Here’s how to get started:

• Define program objectives, whether it’s to inspire creativity, engage your community, attract sponsors, or generate revenue through branded content.
• Create engaging and relevant challenges that align with your brand and appeal to your audience. Consider themes, rules, and incentives (ex. prizes or recognition) to encourage users to participate.
• Plan virtual workshops or mentorship sessions where you share creative techniques, tips, or industry insights with participants. Offer interactive elements like Q&A sessions or live demonstrations.
• Secure sponsorship or partnerships. Reach out to brands or organizations interested in sponsoring your program. Collaborate on challenge prizes, workshop materials, or promotional efforts in exchange for visibility or product placement.
• Use TikTok to promote your creativity program. Create teaser videos, announcements, or behind-the-scenes content to build anticipation.
• Actively engage with participants by liking, sharing, and commenting on their submissions. Provide constructive feedback and recognize outstanding creativity to foster a positive community spirit.

Top 3 successful TikTok creators you can learn from 

To make methods easier to apply, consider these examples and identify actionable points you can make. 

1. @iamtabithabrown

Tabitha Brown is known for her vegan cooking videos, where she shares recipes and lifestyle tips promoting a vegan diet. She earns from sponsored content with food and lifestyle brands, cookbook sales, and partnerships with health and wellness companies.

What you can apply:

• Emphasize personal stories and experiences about your niche.
• Respond to comments and engage with followers through live cooking sessions or Q&A.
• Partner with vegan food brands for sponsored videos or promote affiliate products related to vegan lifestyle.

2. @AustinMakesStuff

Austin makes DIY woodworking and home improvement videos, showcasing projects from small crafts to home renovations. He uses TikTok as the gateway to his more in-depth YouTube videos where he monetizes through sponsored tool reviews, selling woodworking plans and courses, and brand partnerships with home improvement retailers.

What you can apply:

• Focus on detailed tutorials and project showcases to inspire viewers.
• Create a community around woodworking with challenges, shoutouts, and collaboration opportunities.
• Offer plans for sale, promote tools and materials used in your projects, and explore partnerships with home improvement brands.

3. @FitMenCook

Kevin Curry, known as FitMenCook, shares healthy recipes and meal prep tips aimed at fitness enthusiasts and those looking to eat healthier. He monetizes through sponsored content with food and fitness brands, cookbook sales, and partnerships with health and nutrition companies.

What you can apply:

• Provide nutritional information and fitness tips along with recipes.
• Use polls, challenges, and live cooking sessions to interact with followers.
• Partner with fitness brands for product placements or promote affiliate products related to health and nutrition.

Bonus: Track Your TikTok Analytics with Keyhole

Keyhole provides you with the needed tools to track TikTok analytics. Using TikTok’s API, we offer real-time monitoring of crucial indicators–likes, comments, shares, and follower growth trends. 

Keyhole can also help you:

• Assess your TikTok page to find areas you can improve on
• Analyze hashtags to target what’s currently trending
• Identify the best times to post your content
• Know the best-performing content you can boost or replicate 
• Spot gaps in your strategies

For example, when analyzing engagement levels, Keyhole can reveal which content types and hashtags drive the most interactions. With this, you can refine your approach, focusing on what works best to enhance engagement and reach. 

Additionally, Keyhole’s competitive analysis features help benchmark your performance against industry competitors so you can uncover opportunities for growth and strategic partnerships.

In particular, the TikTok analytics tool from Keyhole gives users all the tools that TikTok provides in-app, plus much more:

• Track hashtags by engagement, ensuring you don’t miss a valuable trending opportunity. 
• Seamlessly identify top posts in seconds and view the full report of your company’s performance. 
• Receive recommendations catered to your company profile that will help you grow your TikTok following and get new interactions with each post. 
• Identify which trends worked for your company so you have a framework for future campaigns.

… and more!

Conclusion

You don’t have to implement everything all at once. Start with the easiest, the strategy where you already have the resources needed, and go from there. As you grow your audience, applying the other strategies will be much easier. 

Of course, growing your audience starts by knowing who they really are. Keyhole will help you do just that. We will give you the latest insight on your audience, competitors, and trends. See how you can leverage this today.

Author Bio

Christian Cabaluna is an SEO content writer with 5+ years of first-hand experience. When he isn’t writing in his favorite coffee shop, Christian enjoys reading (especially about psychology and neuroscience), cooking, watching documentaries, camping in the mountains, and catching beautiful sunsets.

Related Articles:

How To Get More Followers On TikTok 

How To Get More Views on TikTok – 11 Proven Tips & Tricks

The post 9 Ways To Make Money On TikTok In 2024 appeared first on Keyhole.

A large following on TikTok is vital as it increases your reach and visibility. A larger following can lead to higher engagement rates, greater brand recognition, and more opportunities for conversions.

In this article, we’ll discuss strategies to get more followers on TikTok.

Are you curious? Then, let’s get started.

Why do TikTok followers matter

Knowing your audience is the base of any good marketing strategy. On TikTok, your “followers” are essentially your audience, an indicator of your reach and influence. 

When a TikTok account has many followers, its video content reaches more people. When many people watch a video, it has a higher chance of garnering interactions (likes, comments, shares, etc.).

For some creators, interactions convert to money. Others rely on their followers’ interactions to help support a cause or spread information.

Whatever the purpose, having substantial followers on TikTok is vital for a person, company, or brand’s success on the platform. 

But how do you get TikTok followers, anyway? And, once you’re there, how do you ensure your followers stay?

11 Ideas to get more followers on TikTok

Let’s review 11 great ideas to grow your TikTok following. 

1. Choose your niche 

Choosing a niche means your TikTok followers know what to expect from your account.

Determine your niche by answering the following question — What kind of video content makes the most sense for your brand or business?

Like other advertising methods, the base of TikTok marketing is reaching demographics that have the highest chance of purchasing your products or services. Similarly, consumers enjoy content that resonates with them. 

Put these two concepts together, and voila! That’s your niche. 

This might mean that your tech company produces straightforward product features or reviews, your beauty company creates tutorials, and your pet care company is just cute dog videos. Or, it may mean something totally different. 

Whatever it may be, don’t be afraid to experiment and try new things as you explore how to get more followers on TikTok.

2. Post often and stay consistent

Post content on a regular schedule to leverage success with TikTok’s algorithm. 

When first getting acquainted with the platform, develop a content strategy with a calendar to plan posts weeks in advance.

Of course, TikTok is a social media platform. This means that a large percentage of engagement should come from interacting with followers, too. In addition to posting on a schedule, factor in time and resources to make additional content that addresses commenters, followers, and other creators. More on this later!

3. Create content in-app

TikTok is an intuitive app with a full built-in video creation and editing tools. While the app supports uploaded footage, TikTok’s algorithm favors videos filmed and edited on its platform. 

When creating content in the app, users can access thousands of sounds, stickers, effects, filters, and traditional video editing options. 

If you wish to gain TikTok followers, post according to the app’s algorithm for the best success rate. The algorithm determines the videos on users’ feeds and how often they are made available to more and more people. If you create most of your content in-app, you will reach a wider audience.

4. Make useful content

Many people turn to TikTok for ideas and inspiration. It’s a free way to learn about various topics, sometimes straight from the mouths of experts. 

One way to gain TikTok followers is to share knowledge. Any brand or business can do this. Consider your niche, then brainstorm topics your audience might want to know more about. 

Here’s an example from pet stores PetSmart that shares a helpful tip for when you clip your pet’s nails too short. In only 20 seconds, the brand shares something practical from which any pet owner could benefit.

Source

Or, take this example from Planet Fitness, a large fitness club franchise. They’re sharing a video with tips on staying motivated at the gym.

Source

5. Jump on trending sounds and challenges

When a sound or challenge trends on TikTok, millions of people view and interact with videos that use that particular sound or participate in that challenge. Creating content based on trends gets your account in front of new people and helps you gain new followers.

New sounds trend all the time on TikTok, but they often fade away just as quickly as they rise in popularity. Stay up to date on trending sounds as you create new content. Posting a video with a sound that is no longer trending won’t generate as much interaction as it would during the peak of its popularity. 

Pay attention to TikTok challenges, too. People love to participate in new, fun dances and activities such as this workout challenge. Get your whole team involved! These types of videos can also be great for internal company bonding.

Source

To help you start creating content, we’ve curated this list with the top TikTok trends for 2024 as well as a helpful guide on how to find the hottest trends every day.

6. Share user-generated content

User-generated content (UGC) is peer-to-peer content that brands use to build trust with their followers. It’s budget-friendly and highly engaging.

Using UGC on TikTok is a great way to support small creators, share relevant videos, and keep your company account active — even when you’re not producing original content. 

Use TikTok’s “repost” feature to share user-generated content with your company’s followers. This feature allows you to put content on your followers’ feeds without adding the video to your company’s page. 

7. Partner with TikTok creators

Remember, TikTok is a social media platform, so be social! It is good practice on any social platform to interact with other like-minded accounts. 

For starters, you can like and comment on other user’s videos. 

Additionally, try the TikTok “stitch” and “duet” features. These are essentially video replies and are great ways to increase engagement to your brand or business’s account. 

When you stitch a video, you take a clip from another creator’s content and add your own segment to play in sequence. For example, you might take a clip of a news story and add your opinion or commentary afterward. 

When you duet a video, you create a split-screen format where your content plays alongside the original video. This is often used for reactions, collaborations, or adding complementary actions. For example, a musician might duet with a popular song cover, adding harmonies or instrumental parts.

8. Partner with brands

If you have a smaller following on TikTok, partnering with brands can help you reach their audience and gain followers quickly.

Brand partnerships can include product reviews, advertisements, affiliate marketing opportunities, simple shoutouts, and more. 

To find brands to partner with, you can search for brands that align with your interests and values and have a similar target audience. Once you’ve identified potential brands, contact them directly via TikTok. Some companies might even have their DMs open, allowing you to reach them easily without having to search for contact information on their website. 

Be sure to highlight the benefits of partnering with you, such as the opportunity to showcase their products or services to a new audience. 

9. Try different videos lengths

TikTok allows users to make videos from 3 seconds to 10 minutes long. As you plan content for your account, create videos with varying lengths to test which ones get the most views and interactions.

For some creators, such as fitness instructors or chefs, long-form videos (5-10 minutes) suit them better because they allow for more in-depth instruction or demonstration. Other creators, such as pop culture news outlets, may find their audiences interact more with short, snappy videos that are easy to consume. 

10. Analyze your performance

It’s never a good idea to spend valuable time and resources on a marketing tactic that doesn’t yield results. To ensure this doesn’t happen, use data analytics to drive your TikTok marketing efforts to ensure this doesn’t happen. 

TikTok business accounts have a built-in suite of analytics tools. While these built-in options are effective for some accounts, many companies who wish to grow their TikTok following opt for more advanced options.

In particular, the TikTok analytics tool from Keyhole gives users all the tools that TikTok provides in-app, plus much more:

• Track hashtags by engagement, ensuring you don’t miss a valuable trending opportunity. 
• Seamlessly identify top posts in seconds and view the full report of your company’s performance. 
• Receive recommendations catered to your company profile that will help you grow your TikTok following and get new interactions with each post. 
• Identify which trends worked for your company so you have a framework for future campaigns.
• … and more!
  

11. Try Tiktok video ads 

Like most social media platforms, TikTok users can pay for advertisements and campaigns via TikTok for Business. If you’ve already got experience with Facebook ads, here’s how they compare to TikTok ads.

TikTok ads reach followers and non-followers alike and are highly effective for accounts wanting to expand their reach.

If other marketing tactics don’t work — or you simply wish to do even more to grow your business, paid advertisements are a surefire method to get your content in front of potential customers.

For a successful TikTok video ad, use a hook to grab viewers’ attention and jump on popular trends or add relatable storytelling to keep them engaged.

Big Takeaway: Gaining TikTok followers takes time and consistency

Because of its immense popularity, TikTok is one of the most powerful social media platforms available today.

Find your company’s niche and focus on how to get more followers on TikTok by posting consistent, creative, and useful content that entertains or informs your audience. 

Also, learn about TikTok’s algorithms, functionality, and trends. Collect data about views and interactions, among other quantitative information, to inform marketing decisions. 

Finally, don’t be afraid to run a paid ad or two — or multiple! Like any social media marketing strategy, driving success on TikTok can take time. Stick with it, and be consistent. 

Author Bio

Radostin Anastasov is a Content Specialist at SE Ranking. He has acquired his marketing and PR experience across various industries, such as AI, finance, and communications. When he’s not busy writing, he plays basketball to rock music.

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The post How To Get More Followers On TikTok appeared first on Keyhole.

If only there were an enormous social network built around short-form video. 

Enter TikTok. 

Known for its viral trends and rapid-fire content, TikTok is one of the top platforms for short-form video. In particular, its stories feature has become an important tool for brands and influencers. 

In this article, we discuss TikTok stories and their benefits, before breaking down how you can use them to benefit your business. 

What are TikTok stories?

TikTok launched its stories feature in 2022. It was created as an answer to Instagram, Facebook, and Snapchat stories. They are short video segments that last a maximum of 15 seconds and remain visible for 24 hours. 

TikTok stories operate differently from those on other networks. Rather than having a sole private response option, they also have a built-in comments section.

Stories appear front and center on your feed, making them instantly visible when you open the app. You can stack multiple stories back to back, so once a user clicks your story, they’ll continue to view your content until they reach the end of the sequence, or they intentionally flick away.

How do TikTok stories work?

TikTok stories appear as live elements on your profile and are available to users at the top of the “Following” page. You can recognize stories immediately as round icons (containing your profile photo) with a blue ring around them. 

Stories are influenced by the “For You” page (FYP) algorithm. If your regular TikTok content performs well, your story is more likely to pop up on other users’ feeds. 

This is good news. 

It means your stories could potentially reach large audiences beyond the accounts that follow you. Stories offer an excellent alternative for extending your reach and gaining new followers.

To view a TikTok story, all you have to do is hit the icon with the blue ring. You then sift through the user’s story content as though you were flicking through a photo album.

Alt: You can gauge how long a story is and how many stories an account has posted by paying attention to the bars at the top of the screen. 

From a brand’s point of view, one of the best features of TikTok stories is the comment section. Users can privately react to your post or they can leave a public comment. Public comments stimulate engagement, which sets the algorithm in motion in your favor.

There are plenty of ways to maximize engagement. Aside from sharing great content, you can also add trending music, use effects, and edit with stickers and text. Personalize your posts to make your content unique and garner more engagement.

Once a story is live, you’ll have access to the analytics. This will allow you to determine how well it’s performing. 

Benefits of posting TikTok stories

As one of the biggest and most popular social networks, TikTok has the potential to add significant value to your marketing strategy. To optimize social media performance, you should be using all available features. 

Here are five ways your business can benefit from TikTok stories. 

1. Engagement spikes

Since TikTok is already a short-form video-based app, there hasn’t been a seismic effort to push the stories feature. However, if you’re not prioritizing stories, you’re potentially leaving meaningful engagement on the table. 

Originally, TikTok videos were capped at 15 seconds, creating quick-fire content consumption. Today, you can post 30-minute videos, which are longer than a standard episode of your favorite sitcom. 

Even though TikTok videos are getting longer, consumer attention spans are not. Short and snappy content is king. Stories are tailor-made for your bite-size chunks of video, even if it’s supplemental to your regular content. 

The fact that stories are only visible for 24 hours gives them a sense of urgency. If a user doesn’t hit your story, there’s a chance they’ll never see what you posted. It creates a FOMO (fear of missing out) moment. Stories are also a great way to promote sales or limited offers, for the very same reasons. 

To boot, the temporary nature of stories means users can engage or leave comments knowing they won’t be there forever. 

2. Increased reach

TikTok is known as the viral platform. 

Stories help your content hit far-reaching audiences. This is primarily down to the interactive options. If a user decides to send you a direct message or a private reaction to your post, they can, which contributes to engagement. 

However, the true benefit is the public comments section. This section can quickly become a hotbed for discussion among viewers. Furthermore, you can get involved, further stimulating the conversation. 

The more you interact, the better the chance of your content reaching more users. Stories are an excellent method of attracting followers and nurturing relationships. 

3. Building authentic personal relationships

Brands tend to use TikTok stories to diversify their content.

Since stories have a live element and only last 24 hours, they give you a perfect opportunity to be more authentic and spontaneous. While it’s good to be strategic with all social media posts, stories offer flexibility. 

Rather than producing a promo or creating a time-consuming edited video, you can deliver more authentic content to demonstrate your brand’s personality. 

Stand out among your competitors with personality-filled TikTok stories and build trust with consumers. This can be hugely beneficial in the long term. 

4. Testing content

We’ve all been there. A piece of content you had high hopes for falls flat, or worse, it generates negativity. It’s impossible to get it right every time. 

Now, consider that TikTok stories last just 24 hours. Is there a better way to test out what content best appeals to your audience? I think not. 

Marketers often carry out A/B testing with paid social media advertising. 

This is where you run two versions of an advert to see which performs best. Sometimes, the most subtle changes make all the difference. 

While you can pay for ads on the platform, using TikTok stories is a cost-saving approach for testing.  Upload a variety of content from your campaign to your stories on a schedule and determine performance based on the audience’s response. 

5. Utilize TikTok’s full list of features

Brands must actively look for the best ways to communicate with their audience. They’ve got to engage in social listening and interact with their followers according to their preferences. 

TikTok stories have become an important feature. They allow you and your followers to take part creatively through bite-sized content chunks. Neglecting this format would mean losing out on some of your TikTok account’s potential. 

What’s more, as we’ll discuss a little later, stories aren’t just for fun. You can leverage them in ways that impact your bottom line.

How to post a TikTok story

Another reason to publish TikTok stories is that it’s so darn easy. If you’re ready to launch your first post, here’s how it’s done. 

Step 1: Hit the “+” button (or the “Story” icon)

On your TikTok homepage, look for the “+” symbol, located in the center at the bottom of your screen. 

Once you hit it, you’ll be prompted to select an option between “Camera”, “Story”, and “Templates”. 

Push “Story”. 

Or, go to the “Following” page and look for the “Story” button near the top. 

(The precise layout of the story function can depend on your location or device type). 

Step 2: Create or choose your content

Next, you can create your story by recording a video or taking a photo. If you choose this approach, your content will be published immediately. 

You may also upload previously recorded files. 

TikTok’s story capturing has a number of useful features, like a video time limiter and a countdown. 

Step 3: Get creative

TikTok stories are equipped with the same filters, camera effects, stickers, and transitions as regular posts. You can even add voiceovers and edit the sound if you want to input extra production value. 

However, you may not want to make your stories look the same as your FYP videos. Generally, stories are used to diversify content and show a different side to the brand. 

Step 4: Hit publish

Once you’re satisfied with your content, hit “Next”. 

The following page allows you to add captions, hashtags, mentions, locations, and other important details. Be sure to take your time with this part and input all the relevant information. 

At this point, all that’s left to do is publish. Push “Your Story” and your content will soon be available to your TikTok audience. 

Step 5: How to delete your story

As you know, your TikTok story is available for a maximum of 24 hours. 

However, you may feel the need to take it down sooner. 

To do so, click your story, hit the three-dot button on the sidebar or the arrow in the right-hand corner (depending if you’re an Apple or Android user), and scroll down until you see the delete button. Push delete, follow the prompts, and your story will be erased.

10 content tips for TikTok stories

There’s no one way to create great social media content. Depending on your brand, values, and target audience, certain TikTok story strategies may be more effective than others. 

To help steer you in the right direction, we’ve put together 10 short tips. Let’s get into them. 

1. Behind the scenes

One of the most popular TikTok story strategies is to show the audience what happens behind the scenes (BTS) with your business. For example, you could give a sneak peek at how a product is made. 

BTS content gives your brand personality, makes it more relatable, and demonstrates authenticity. 

2. Limited offers

As mentioned earlier, the temporary nature of TikTok stories creates a sense of urgency. The fact that the story is there for a limited time makes users want to click them. 

Limited-time offers and TikTok stories align perfectly. If you run offers frequently on your stories, you’ll rack up significant views, engagement, and followers.

3. Showcase your personality

Engage with the audience through private messages and the public comments section. A response or dialogue can feel like a reward to your followers. By showing personality, you increase the chances of future interactions. 

Here is an example of how milk makeup engages with their audience through the comment section:

4. Q&A or AMA

Questions and answers or ask me anything sessions are tailor-made for TikTok stories. You can gather questions and answer them quickly and easily on the app. 

For example, a construction company or electrician could answer common questions, helping followers make smarter choices regarding home renovations. 

This makes interaction seamless. There’s no need to spend time putting together questions and creating graphics with the answers. Plus, you’re adding genuine value by giving followers the information they ask for. 

5. Campaign build-ups and countdowns

In the build-up to campaigns or sales, TikTok is the perfect medium to create anticipation. You can offer insights into what people can expect, promote special offers, or share QR codes for purchasing tickets. Furthermore, you can count down big events and send reminders. 

6. User-generated content (UGC)

Reposting content from your followers is an effective way to drum up engagement. You could run a weekly segment where you post user-generated content. For example, a food brand could repost their followers using their products in home recipes.

Chipotle did this by challenging their audience to put their own spin on a creative prompt which encouraged tons of organic UGC content.

Source

7. Announcements

For mini announcements, such as reaching a follower milestone, you may not want to create a dedicated post for your feed. However, stories are the perfect avenue. It’s also a good medium for announcing competition winners or giving shoutouts.

8. Polls

Ask for your audience’s opinion or simply seek out engagement by publishing a poll.

9. Quizzes

A fun way to use TikTok stories is to publish quizzes. These are a great way to subtly advertise too. For example, you can ask questions about your brand, products, or services. In addition to increasing engagement, quizzes also work for growing your email list and segmenting your audience to boost sales.

10. Promoting ongoing offers

Social media is a form of entertainment. Sure, it’s crucial for businesses. However, your feed shouldn’t be filled with special offers and sales-based content. 

Otherwise, your account will look like a walking billboard. 

With stories, you can repost ongoing offers daily without spamming your feed. Viewers can easily swipe past if they’re not interested.

Bringing all together

Once you have started putting some of these ideas into action, it is imperative to track your efforts and realize what is working for your brand.

Not everything is going to be a winner so relying on analytics, A/B testig and the right software is the way to go.

Keyhole helps users understand what posts are bringing in the most engagement, which influencers are bringing in the best return on your investment, and which hashtags are right for your brand.

The software will even give you personalized recommendations on what the optimal posting time is for your business based on when your audience is most active.

This data is incredibly valuable when you are in the process of developing a long-term TikTok strategy that works for your brand.

How can Keyhole help with your TikTok strategy

Since its worldwide launch in 2017, TikTok has been known as the original snack-size content app. The introduction of stories has solidified this reputation. Plus, stories tend to be used to share different style videos, allowing you to create a more diverse content portfolio. 

If you plan on using TikTok stories as part of your marketing strategy, consider a management tool like Keyhole. We offer comprehensive social listening, analytics, publishing, and historical insight tools. Our products will help you become more efficient in optimizing all aspects of your TikTok content. 

Author Bio:

Freya Laskowski is the founder and CEO of SERPManiac, an agency focused on helping brands scale their organic growth with content marketing and SEO services. She is a quoted contributor in online publications like Business Insider, Fox Business, Yahoo Finance, and the Huffington Post. She also owns CollectingCents– a personal finance blog that she grew from the ground up. 

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The post 10 Exceptional Tips On Creating TikTok Stories appeared first on Keyhole.

Gone are the days of Facebook ads and Instagram partnerships. Today, more brands than ever are switching up their social strategy to appeal to a TikTok audience that spends an average of 52 minutes per day on the platform.

The question is, how do you ensure that your TikTok content is a viral hit rather than an epic flop?

One way to do this is to tap into your current TikTok analytics. By leveraging a social listening approach to your TikTok strategy, you get closer to your consumers and delve deeper into their true options for your brand online.

With this in mind, we’ve put together a guide on how brands can decode their TikTok success and start social listening to improve their content strategy.

Decoding TikTok’s popular platform 

So why is TikTok so popular in 2024? As the app continues to explode amongst Gen Z and Gen Alpha demographics, recent figures suggest that the app has been downloaded a whopping 2 billion times since it first became popular in 2020.

TikTok’s biggest appeal is the platform’s ability to serve a generation of online users who demand instant gratification. With a short-form video format and an unlimited library of content to scroll through, the platform design speaks to fast-paced fingers and short attention spans.

In fact, 47% of TikTok users say that they pay full attention to TikTok videos, as opposed to just 21% on other competitive platforms.

This provides brands with a chance to actively target their demographic with short, snappy content that is likely to blend in with the platform’s algorithm.

(Image Source: Mayple)

In 2024, 67% of TikTok user claim that TikTok ads capture their attention, so it’s no surprise that online brands are pouring focus into their video-ad strategy on the app.

However, with competition amongst all niches on the platform rising, is TikTok for business worth the hype?

In 2024, businesses must step up their game to secure a spot on the viral For You page.

Key metrics to track on TikTok

Examining your current platform performance is crucial to improving your TikTok content strategy and securing more in-app conversions.

Here are some of the key metrics to track when taking an audit of your current platform presence.

• Engagement rate: This popular metric should be tracked on all social platforms as it assesses how and when your target audience interacts with your content.
• Hashtag engagement: On the topic of engagement, ensure that you also track the traction of your hashtags. How many times have they been viewed/clicked/reused?
• Video views: How many times has your content been viewed? Are there particular formats/lengths/topics that generate a greater viewership? 
• Followers: This one is simple. Are your follower metrics rising or falling? This indicates how well your brand is performing on TikTok and suggests whether your content is attracting new leads.
• Sentiment score: What is your demographic saying about your brand? Do they interact with your content positively or negatively?
• Trending topics: While it’s important to track your own content engagement, also look at trending videos within your niche. These are brilliant sources of inspiration for future content.

Mapping these metrics can provide you with greater insight into which areas of your social strategy are working and which areas require improvement.

While the initial analysis is usually the hardest part of a social listening strategy, there are plenty of social media analytics tools to leverage when collecting multiple metrics at once. This can speed up the social listening process and enhance reporting with real-time data visualisation that highlights key areas for improvement.

How to start social listening on TikTok

If you’re new to social listening or simply don’t know where to start when it comes to a platform as large as TikTok, we’ve got you covered.

Here are five ways to bolster your social listening strategy on TikTok and track essential metrics with ease.

1. Monitor niche hashtags and keywords 

One of the first ways to ease into social listening is to monitor and identify niche hashtags and keywords that appeal to your brand and your demographic.

These are the phrases people associate with your industry niche and often the keywords they use when searching for content similar to yours on TikTok. 

For example, if your business is launching a new recruitment campaign in order to attract the best international talent, why not use #hiring hashtag?

Here, you will find the leading content, creators, and keywords that dominate this section of TikTok. With this information under your belt, you can create content in a similar format to the videos that have performed best and leverage the same hashtags to double your chances of appearing on your target demographic’s For You Page.

Don’t forget that TikTok also notices which niche hashtags take off amongst their many viewers. For example, when searching for keywords and phrases related to recruitment, we come across #hiring, which has more than 370K posts.

(Image Source: Screenshot: TikTok)

2. Stay up to date on brand mentions 

Next, let’s examine your brand mentions. This is also extremely easy to do when using a tool like Keyhole’s Social Listening Platform, which lets you know when your brand is mentioned online.

Your brand mentions help you stay on top of how your audience is responding to your products and services. If you’re in the loop when it comes to TikTok reviews and brand-focused comments, you are in a position to act immediately on a mention if needed.

This can be in the form of a reply or a quick fix for an unhappy customer.

Take this example, for instance, where mention monitoring is essential. In January 2024, US-based TikTok creator Abbey Yung posted a series called “Brands I Hate” to her 1.2 million followers.

(Image Source: TikTok Screenshot)

With over 1.9 million views between the videos, this form of brand mentioning on TikTok can be catastrophic for an online business. Influencers collect loyal followers, so if they are on the wrong side of your brand, it’s important that you rectify the situation swiftly.

Here, brand mention monitoring is crucial. If you are notified of this negative press immediately, you have the opportunity to respond via the content of comments to salvage your own TikTok PR.

3. Track trending topics

TikTok’s algorithm is constantly changing. Topic trends and content formats that appear at the top of the For You Page one week may not appear again the next.

This is why it is important to stay on top of your industry niche and track the trending topics appearing under relevant hashtags and your competitor feeds.

This aids you in identifying trends ahead of the curve and provides you with an opportunity to jump on board for a chance of virality.

Coconut water brand Vita Coco does just this when it comes to creating content for the app.

(Image Source: Screenshot TikTok)

By collaborating with popular influencers and leveraging trending sounds, they create content that naturally fits into their target’s For You Pages in an attempt to engage more users for organic conversion. 

4. Monitor on-platform sentiment

In the same way as your brand mentions, tracking your sentiment on TikTok can also help you identify what your target customers think about your brand online.

Senetonnet tracking consists of leveraging analytics on positive and negative language in relation to your brand, this data can then be turned into a sentiment report that reveals how your consumers view your products and services over selected periods of time.

This data can then be used to influence not only your TikTok content but also your new products and the way you position your brand within your industry.

Footwear brand, Crocs has used sentiment tracking to enhance their own TikTok content strategy. While the beach and boat show brand saw initial success on the platform, they saw lead generation begin to dwindle. 

Taking to their socials with sentiment analysis, they found that their target consumers were no longer looking for slip-on boat shoes but wanted the company to focus on a unique style that could be worn on the high street. 

(Image Source: W Magazine)

In response, the brand teamed up with Balenciaga to feature a Croc X Balenciaga shoe that appeared on the Balenciaga Show Runway in 2018.

Their commitment to high fashion and the number of other collaborations they have made with other trending brands since have seen their follower count exceed 2.1 million on TikTok, with an 11% boost in revenue for the brand.

5. Compare TikTok insights with other data

Last but not least, it’s important to compare your TikTok insights with the data you leverage from your other social media platforms.

Keyhole offers a wide range of analytic tools for all social platforms. In addition to our TikTok Analytics Tool, we offer tools to track your performance on Instagram, YouTube,X, Facebook, and LinkedIn.

With the ability to track insights specific to other social apps, you get a more well rounded picture of your overall engagement and sentiment online.

Better still, why not also start social listening to your competitors? Tracking competitor follower counts, video views, and trending content is a great way to see what your brand is missing and identify content gaps that they are yet to cover. 

The more data you utilize during a social listening campaign, the closer you’ll remain to your consumers in a fast-paced online landscape.

Wrapping up

As TikTok continues to evolve, so should your content strategy if you want to keep your engagement rates rising. 

By integrating social listening into your TikTok strategy, you can help your brand stay ahead of upcoming content trends and avoid negative brand mentions that could affect your sentiment score.

The key here is to always be listening. TikTok’s entire algorithm can switch up in seconds, so you must be prepared to adapt and act fast for continued social success. 

For beginners to social listening, why not check out Keyhole and their advanced social listening tool that tracks brand conversations on multiple social media platforms, including TikTok, Instagram, Twitter, Facebook, YouTube and Linkedin?

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The post 5 Ways To Improve Your TikTok Social Listening Strategy appeared first on Keyhole.

With a user base of one billion from 154 countries, TikTok is now the goldmine for brands to enhance social media visibility. Being popular among the millennials and Gen Z, the platform can help your brand broaden its consumer horizon. 

But TikTok is a crowded platform. So, if you want positive business outcomes through this space, you need considerable engagement.  

In today’s article, we will discuss ways to calculate your business’s TikTok engagement rate and enhance it to maximize brand visibility. 

But first, let’s address the most important question.

What is TikTok engagement rate?

TikTok engagement rate is the measurement of how many times users have engaged with a creator’s content. The calculation adds up the likes, comments, shares, and views on a page in a particular time range. It also considers the downloads and saved posts. 

With this in mind, let’s try to understand why your TikTok engagement rate matters.

Why does your TikTok engagement rate matter?

Here are some benefits of having a substantial engagement rate on TikTok: 

• Better TikTok engagement indicates a brand’s popularity and encourages new viewers to follow its content. 
• Tracking your engagement rate helps you determine growth without vanity metrics like follower count.
• A high engagement rate keeps you relevant in a crowded and fast-paced platform like TikTok. 
• Focusing on engagement and examining it frequently helps you gauge what your target market wants. It helps you adjust your products and your marketing strategy accordingly. 
• TikTok algorithm catches content with high engagement and pushes them to the “For You” page. This brings your brand new followers and potential customers. 

Next, you need to understand what a decent TikTok engagement rate looks like. Read the next section to understand.

What is a good TikTok engagement rate?

Average engagement rates on most social media channels range between 1% to 2%. However, the usual threshold for TikTok here is quite high. Here, you can consider a 4% to 18% as a good engagement rate. 

However, this is not a fixed range. Like Instagram, the TikTok engagement rate also varies based on industries, your target market, and your products.  

If you plan on executing this manually, you will need to learn how to calculate your TikTok engagement rate. The section will is an easy way to do the same.

How to calculate TikTok engagement rate?

Your TikTok engagement rate is an accurate reflection of how successful your content marketing is on the platform. Here are the three most popular formulas to calculate the TikTok engagement rate for your brand. 

1. In the first formula, we count the engagement rate as per views:

Engagement rate = {(Number of likes + Number of comments + Number of shares) / Number of views} * 100

2. Here, we take the followers into account: 

{(Number of likes + Number of comments) / Number of Followers} * 100

3. In the last formula, we add the number of shares with the likes and comments. 

{(Number of likes + Number of comments + Number of shares) / Number of Followers} * 100

But these calculations can be a hassle to execute manually. Enter Keyhole. 

In the screenshot above, you’ll see Fenty Beauty’s average engagement per video, total engagement, and engagement rate.

From a single dashboard, you can get detailed reports on what’s working for your brand and what isn’t. You can even monitor your competitors’ performance to check areas where you can improve. 

Here are some features you can enjoy:

• Engagement analysis (by views, engagements, and engagement rate)
• Total and average engagement
• Top videos by views
• Follower growth

Now that you have the right tool, the only thing missing is to learn how to use the platform effectively to improve your TikTok engagement rate. Here’s how you can do it.

7 Tips to increase TikTok engagement rate

Here are some of the best ways to enhance your engagement rate on TikTok: 

1. Reply to comments with a new video

To connect with your audience, you must join in the comment section. Responding to comments is crucial to increase engagement. However, replying to them with new content goes the extra mile. 

TikTok offers this innovative feature where you can make reply videos instead of text-based responses. Creating new comment videos gives you a chance to impress an audience. It portrays your brand image as witty and authentic. 

These video comments drive excellent engagement and can be a catalyst for your growth on the platform. They provide a level of personalization and make the user feel valued. 

It is also a great way to push your content in front of different users and it also helps to make money on TikTok. Viewers scroll through the comments and come across your video response.

2. Utilize the Q&A feature

TikTok has launched a new Q&A feature that lets creators add questions and answer sections to their profiles. This is similar to video replies because you can choose to reply to any question with new video content. These will be visible in your profile. 

Using the Q&A feature helps brands to understand what their audience needs. This way, their curated content remains relevant and brings more engagement. Make sure you respond to as many questions as possible. This will bring more traffic to your TikTok page. 

3. Apply the three seconds rule

Competition is severe in the current market. The attention span of your audience is bound to divide among numerous available options. 

Thus, it is imperative to get to the point at the very beginning of your TikTok.  

Keep in mind that the first three seconds of your video should be interesting enough to keep the viewer hooked. 

The importance of the three seconds rule goes beyond merely keeping your existing audience engaged. 

When viewers watch your content for more than three seconds, it makes the TikTok algorithm push your videos to the ‘For you’ pages. This scales your existing follower base and drives more engagement. 

Also, focus on creating short-form TikTok videos to keep your TikTok page engaging, fresh, and fast-paced. 

4. Tell a story with your content

TikTok algorithm prefers content with stories. The platform has a ‘stitching’ feature, which lets you connect your videos to another creator’s content. 

Such storytelling performs well in terms of engagement. It keeps the audience interested in sitting through a long series of videos.

You can also divide your content into several parts to encourage your audience to follow the continuation of the story. This leads to increased engagement on more of your videos. Make sure you keep the narrative simple but appealing. 

5. Use trend jacking

In a platform mostly occupied by the new age consumers, you must keep a relevant image. Regularly joining in trends is crucial here if you want sustainable engagement. 

Hence, make trend jacking a priority in your TikTok marketing strategy. As soon as a new trend emerges, create and post quick TikToks on it. This will help you win over the algorithm, drive more audience to your content, and portray you as an up-to-date business. 

However, make sure you get involved with challenges and trends that are on the brand. Here, analyzing your top competitors can give you valuable insight into what trends are worth hopping on in your industry. Many top brands with substantial followings even start their own challenges. 

For example, Chipotle started the #GuacDance challenge, which led to over 250K video submissions and 430M video starts in just six days. Moreover, the fast food chain made a whopping 800K sales of guacamole on National Guacamole Day. 

Tip: You can add trend-related keywords or hashtags under Listening & Campaign section in Keyhole. This will give you a brief overview of how the trend is perceived by your target audience with sentiment analysis, engagement metrics, influencers, and see top posts in a dedicated media wall. You can leverage this insights to better craft your go-to strategy on TikTok.

6. Host live streams

To create a more personalized connection with your audience, host live streams regularly. This lets your viewers engage with you in real-time and convey their queries. 

Live streams also allow creators to deliver more in-depth answers and information on their products. It also helps you showcase your expertise in your industry and how you aim to solve a particular problem with your services or product. Following this approach routinely will encourage your audience to know more about your brand.

7. Increase your content production

To bring better engagement on TikTok, you must be consistent and frequent with your postings. Unlike LinkedIn, the TikTok algorithm does not limit the ideal posting frequency to one or two posts per day. 

Many top creators post multiple content pieces per day. However, track your competitors on TikTok and see what posting frequency maximizes engagement on their page. 

Keeping a good pace of content production ensures that your content is visible on several ‘For You’ pages. This helps you increase your reach and leads to an enhanced TikTok engagement rate. 

Boost your TikTok engagement rate with Keyhole

TikTok’s popularity is no longer limited to individual creators. 

From small artisan businesses to big food chains, brands are using the platform’s extensive reach to appeal to the new generation. 

To stand out in this crowd, your brand needs a good engagement rate — and that’s only possible with a competitive edge. For that, you must keep track of your top contenders and examine their strengths and weaknesses. 

However, for this approach to work, the analysis needs to be precise. This is where an extensive social media competitor analytics tool comes into play. 

With Keyhole, you can benchmark your performance against a single or several competitors in only 3 easy steps. Apart from that, the platform shows you the top posts of your rival brands and offers external sharing features.

Keyhole also lets you access the engagement history of your contenders. With its graphic and insightful reports, you can renew your TikTok marketing strategy for the best possible results.  

Want to test it out yourself?

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The post What Is TikTok Engagement Rate? (+ Tips To Increase It) appeared first on Keyhole.

Bet you have never put it like this, even if you have been marketing on TikTok for a while.

TikTok has long established itself as a leading social media channel for promotion. It hits over one billion active users every month, each spending an average of 52 minutes daily there.

In fact, 54% of business owners leverage TikTok to promote their brands. Suppose you also do it enthusiastically. You work hard to raise your TikTok profile from the ground up. You share videos. You network. You reply to comments. Yet, views and engagements don’t increase, and leads don’t roll in.

Maybe it’s time to audit your TikTok account and determine the cause so that you can improve your TikTok marketing strategy later.

Let’s do it together step-by-step.

What is a TikTok account audit?

In simple words, a TikTok audit is an exhaustive evaluation of your TikTok account’s quality and performance.

It touches upon everything:

• Page overview
• Follower count
• Posts
• A number of likes, comments, views, etc.
• Hashtags
• And other crucial TikTok analytics metrics.

As a result, you get a holistic view of your brand’s profile on TikTok. It’s like you do regular health checkups to detect the current condition and address any issues.

For example:

Imagine you notice that your TikTok engagement rate is constantly declining. There may be myriad reasons for that. The “dullness” virus may have infected your posts, or it may be the “irrelevance” disease affecting your hashtags. Your task is to find the exact reason and the cure.

Now, let’s proceed to the full list of actions required to audit your TikTok profile.

6 quick steps to run a TikTok audit professionally

Walk through a complete checklist for your TikTok profile’s health examination.

Step #1. Assess your TikTok profile page

The two key aspects to keep in mind are the aesthetic appeal and the filling.

Aesthetics

Does your TikTok account look visually appealing and aesthetically pleasing? Does it go in line with your social media branding strategy?

Aesthetics is not only about the profile image. It also involves small details that create a specific style and evoke people’s responses.

For example, look at Duolingo on TikTok.

The brand uses the green owl logo based on the mascot, Duo. But look at the screenshot once again. Have you noticed it? Duolingo also added an owl emoji to the bio for a total “owl tryna vibe.”

Stuffing

When auditing your TikTok profile, make sure you have the following elements in place:

• Verified badge (a blue checkmark near your username)
• Bio
• Slogan
• Clickable URL
• Call-to-action (CTA)
• Pinned posts

For instance, Red Bull has them all. To cite a few: the #givesyouwiiings slogan, a CTA (welcome to the world of Red Bull), and three pinned posts to draw people’s attention to the most impactful videos.

Step #2. Perform hashtag analysis

Naturally, you drop some hashtags under your TikTok posts to expand your brand reach and visibility on the platform, don’t you? But do you select them sensibly?

Hashtags aren’t created equal. Some work better than others. That is why it is obligatory to audit your TikTok account for hashtags and accurately measure your hashtag performance. The three groups to focus on are: trending, niche, and branded hashtags.

Trending hashtags

The long-standing trendy TikTok hashtags are:

• #fyp
• #foryou
• #duet
• #viralvideo
• #funny
• #humor, etc.

Then, there are time- or event-driven trending hashtags. Today, #Coachella and #UFC are among TikTok trends due to the 2024 Coachella festival and the Ultimate Fighting Championship (UFC).

Niche-relevant hashtags

For instance, Starbucks uses relevant hashtags, such as #coffee, #CoffeeTok, #coffeetiktok, #coffeeaddict, and #coffeetime, to target a niche audience of coffee lovers.

Branded hashtags

A branded hashtag is not necessarily your business name. It may be a hashtagged phrase associated with it (a slogan or a tagline).

Explore Burger King’s hashtagging strategy on TikTok. The brand adds #burgerking and #yourule, a new slogan for brand positioning.

Albert Kim, VP of Talent at Checkr, notes, “When it comes to branded hashtag tracking on TikTok, you should go beyond your TikTok account audit and embrace the whole platform. This way, you will monitor your brand reputation: what your employees, customers, or other businesses say about your company on TikTok.”

For example, Checkr found over 100 posts with the #checkr hashtag.

Take your TikTok hashtags under control with Keyhole, one of the popular hashtag analytics tools, and see how they fulfill your goals.

Step #3. Track engagement levels and discover what drives them

You can’t disregard user engagement on the platform if you want to thoroughly conduct a TikTok audit and derive valuable insights from it.

Let’s examine it more closely through an example of Popl’s TikTok account. One of the brand’s videos went viral and gathered over 80.3M views, 4.2M likes, and 10.1K comments.

This is all thanks to an influencer marketing campaign with @endiccii and her new digital business card from Popl. If you were Popl, you would definitely know how to drive engagement on TikTok in the future—through partnerships with influencers.

Ok, that was relatively easy with one TikTok video.

However, you must monitor all posts and regularly calculate the TikTok engagement rate. And again, Keyhole comes to the rescue to offload this time-consuming task from your shoulders. It can depict your TikTok profile’s timeline with the number of followers, videos, likes, views, and other key metrics. You can also track the average engagement rate with spikes and drops and figure out what TikTok content strategies provoked them.

For example, here’s a TikTok account audit of Fenty Beauty (@fentybeauty) done by Keyhole.

Step #4. Evaluate your posting frequency and time of your posts

The next stage of analyzing your TikTok account is dedicated to your post frequency and timing. Both have a significant impact on TikTok engagement. Diverse audiences actively browse the network at different times of the day and week.

It’s also worth mentioning that TikTok’s algorithms reward regular and frequent posts. On the other hand, posting too frequently is a waste of time and resources.

Knowing this, you must pick the appropriate time to post on TikTok to reach a larger audience and engage with more users. Some brands prefer to post every day one to three times on average (applause goes to Netflix), while others post only once or twice a week.

So, how often and at what hours do you post on TikTok?

Still trying to figure it out?

Keyhole can help you get your TikTok posting times and personalize them based on your previous engagement rates.

Step #5. Identify the highest-performing content

Which of your TikTok videos or images bring the best results?

During your TikTok audit, you can gain insights into what resonates most with your audience on the platform. Then, refine your TikTok content strategy: craft more posts that work well and avoid squandering time on content that doesn’t perform as effectively.

The successful content types on TikTok may be as follows:

• Tutorial
• Lip-syncing video
• Challenge
• Influencer-generated content
• Meme
• Stitch
• Duet, etc.

For example:

Ryanair’s distinctive signature on TikTok is humorous videos featuring Boeing 737s with the eyes-and-mouth filter. Such videos by Ryanair typically get more TikTok views than others.

Gymshark instead prefers to rock the TikTok stage with photo carousels and a winning hashtag pack under each: #gym (niche-relevant), #meme (trending), and #Gymshark (branded).

Check your top videos by views with Keyhole.

Step #6. Spot the gaps and optimize your strategies

Whenever you analyze something, you highlight its strengths and weaknesses. You can implement the same tactic in your TikTok account audit.

Here, however, “Your TikTok profile weaknesses matter the most because they show you room for improvement, often unnoticed without proper scrutiny,” emphasizes Phil Strazzulla, Founder of SelectSoftware Reviews. “Let me guess. Most probably, you haven’t tried a text-only post feature on TikTok. If I’m right, you’d better do this before your competitors take it up,” he recommends.

Indeed, last year, TikTok launched text-only posts with features like stickers, sounds, and changeable background colors.

Why not incorporate those into your TikTok marketing strategy?

Just think of it. You can tell memorable stories to captivate and convert TikTok leads into buyers. For that, you can use an AI story generator to write engaging short stories for your TikTok success. In general, the usage of AI tools will benefit you in 2024, speed up processes, and save money in the long term run.

For example, here’s a story about Tabs Chocolate generated with AI.

Audit your TikTok account from top to bottom with Keyhole

Ready for an A-to-Z stock take of your profile on TikTok?

Draw essential data from Keyhole’s TikTok analysis, adjust your content strategy, and engage with your audience like never before, leaving your competitors green with envy. Don’t accept mediocre results.

Audit your TikTok account with Keyhole, aim high, and make your TikTok growth dream a reality.

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The post How To Conduct An In-Depth TikTok Audit appeared first on Keyhole.

Currently, TikTok is one of the most talked about social media platforms out there. One billion TikTok users from 154 different countries led to making this platform a ground for marketing businesses. 

With the highest active user count in 2023, brands can expect a broad audience on TikTok in 2024 and beyond. So, many are now lining up to market products and services here. 

But, this increasing crowd has also highlighted the importance of TikTok competitor analysis. It helps brands create a benchmark of their progress against their top competitors. 

With the right efforts, you can establish a strong baseline and take your online presence to soar heights. In this blog, we’ll look at how you can do a TikTok competitor analysis in just 5 steps.

But first, let’s start with the basics.

What is TikTok competitor analysis?

TikTok competitor analysis is the process of evaluating your competitor’s activities on social media. It tracks down the activities helping their brands grow. Find your competitors by searching their names, relevant keywords, or a hashtag. 

You can scan through their profile to see their content and their performance. Then, you can take proactive steps to improve your TikTok marketing strategy.

To boost your growth on TikTok, competitor analysis is a must. You can find businesses from every niche creating engaging content. So, to increase your brand value, take a step forward and begin with competitor analysis. 

You can improve your content and plan the upcoming line of videos. All in all, brands make better marketing choices with the help of TikTok competitor analysis.

5 Benefits of tracking and analyzing competitors on TikTok

Designing a marketing strategy on TikTok is a significant step toward establishing your brand’s online presence. But visibility alone cannot guarantee success here. 

A close and continuous check on your competitors proves to be beneficial for the success of a brand on platforms like TikTok. 

Tracking and analyzing competitors on TikTok can provide the following benefits:

1. Identifying competitors

TikTok’s population took the world by storm and is increasingly getting more crowded. To stand out, you need to pick your battles by identifying your most clear contenders. 

There is no lack of similar brands on TikTok. But with competitors’ analysis, you can filter out the top rival businesses in your industry. By identifying your competitors, you get a deeper insight into their strengths and weaknesses. You learn more about customer habits and how the top brands appeal to their viewers by creating high-value TikToks. 

This way, you can frame your upcoming course of action, taking into consideration what works for your competitors on TikTok.

2. Set performance benchmarks

To thrive on platforms like TikTok, you must clearly understand your brand’s performance. When you benchmark your progress with that of your contenders, it reflects areas in your strategy that need improvement. 

By analyzing their TikTok profiles, you can set performance benchmarks for your brand. TikTok competitor analysis reflects your position on the platform against your rival brands. 

The benefits of benchmarking are not limited to marketing campaigns. The comparative insights also help you enhance your services to accommodate the evolving needs of your target market. 

3. Opportunities to pursue

The best way to reach your audience is through piggybacking on something current and relevant. But figuring out which TikTok trends would bring the best results can be tricky. If you go wrong with an irrelevant trend, it will portray your brand incorrectly. 

But, through TikTok competitor analysis, you can check trends and identify which ones are worth joining the bandwagon for. Besides, competitor analysis will show you what makes the TikTok audience click. All this adds up to potential opportunities to bring tangible change in strategy and grow your brand on the platform. 

4. Forms a baseline for your TikTok marketing strategy

For many brands, TikTok is still a relatively new platform for marketing. To make sure everything goes well, you need a strong marketing baseline. This creates opportunities to observe those who excel at TikTok marketing already. 

The insights from TikTok competitor analysis are the foundation here for successful campaigns. You see where your rivals go wrong and avoid those mistakes yourself.

Their successes on the platform are also a set of learning for you about what you need to do to stay on top of the game. 

5. Provides you with a cost-effective solution

TikTok competitor analysis is more than comparison reports. Here’s how: 

• The process tracks relevant audience interactions
• Bridges gaps in marketing
• And reflects what your target market demands

People often reach out to agencies to conduct a TikTok competitor analysis. But this could be a costly affair. 

With TikTok competitor analysis tools like Keyhole, you get precise business intelligence. You don’t even need to depend on any external organization. 

They simplify your work by creating meticulous reports in seconds and help you focus your resources on important areas. Such in-depth analysis shows you what makes a brand click with the TikTok audience. 

TikTok competitor analysis brings quantifiable changes in social media marketing. This happens without making any significant monetary investment. 

So, without further ado, let’s look at how to do a TikTok competitor analysis so you can enjoy the above benefits.

How to do a TikTok competitor analysis in 5 steps

TikTok has become one of the leading social media marketing platforms. So, to grow on TikTok, the most crucial thing is to do a TikTok competitor analysis to create a better marketing strategy. 

Let’s walk through how you can conduct a TikTok competitor analysis in 5 steps:

Step 1: Identify competitors

The competitors online differ from the contenders of your regular business operations. To make a powerful presence on TikTok, you must know who you are analyzing. 

You will have two types of competitors on TikTok or any other social media platform — direct and indirect. 

Those who offer products and services similar to your brand are your direct competitors. But brands with products and services capable of replacing yours are indirect competitors. Outperforming them needs different approaches. 

To get better traction than your direct competitors, you must show consistent improvements. Be it customer services or product design, your brand must reflect why your product is the best in your niche. 

However, you may face challenges surpassing the indirect competition. Here, the manual analysis doesn’t deliver much accuracy. Here, you can consider an automated competitor analysis tool to stand out among the TikTok crowd.

If you’re new to TikTok, first figure out who your direct competitors are. Start by looking for businesses in your industry. Skim through their profiles and try to figure out if their business is addressing and solving the same issues as yours. Also, search for relevant keywords and hashtags to find competitors that might be unknown to you. 

If they are active on the platform, add them to your competitor list. Otherwise, skip them.

Step 2: Track basic metrics

Once you identify your rival brands on this Gen-Z favorite platform, figure out what metrics you need to track. 

The goal of competitor analysis is to benchmark progress. For that, you must set up important KPIs so that you collect information that is useful for you. 

Here are some of the metrics you need to keep in mind for effective competitor analysis.

• Top posts
• Follower count
• Reach
• Views
• Comments
• Likes
• Shares
• Engagement rates

TikTok allows businesses to keep a check on their analytics on TikTok itself.

However, to carry out a competitor analysis, you can look for social media analytics tools available. 

Tools like Keyhole help businesses track the basic metrics of brands and then compare them with their competitors. 

Step 3: Examine their audience

The key to establishing brand value on media platforms like TikTok is to create targeted content. So it is important to examine the audience base your competitors have on TikTok.

Hence, the next focus of your competitor analysis should be on evaluating what your target audience likes. 

You and your competition have a similar core audience. So while you monitor their performance, see what segment of the audience they are targeting. You need to see what type of TikTok users interact with your rival brand’s content the most. 

Thoroughly evaluate how they interact with the audience. Then, figure out what type of online conversations and topics keep them interested.

Here, social listening methods can come in very handy.

Tracking what they say about your competition’s products will help you improve your services. It will also accommodate their demands. 

Step 4: Check their content

This step is the most crucial one while conducting a competitor analysis. You can keep track of the posting frequency of your competitors, video duration, the information they provide, the timing of their posts, and their target group.

Once you understand their content type and messaging, it becomes easier to figure out what could interest your audience with your competitor’s content. 

Your strategically planned content can help your business get an edge on TikTok. So, make sure you already have a plan of action to make your brand present and successful here.

To create a fitting content strategy, you must:

• Set goals
• Examine how other brands in your niche are crafting the content
• See what the latest trends and hashtags your competitors are using

Prioritize gauging engagement patterns and find out if the audience responds well to them. If yes, you can follow suit to increase audience engagement.

Make sure you monitor the competitor’s post frequency and content tonality.

Step 5: Observe their engagement strategy

The driving force behind every brand’s social media visibility is the content they post. Thus, it is essential to go beyond the mere likes and comments and evaluate your competitor’s Facebook marketing strategy. 

See what kind of content brings them the most attention. Are they leveraging Facebook reels? Or are you contenders hosting live sessions with industry experts? 

The bottom line is you must monitor the competitor’s post frequency, content tonality, content forms, etc. Check their page thoroughly and prepare extensive answers to such questions. 

This is a crucial part of a Facebook competitor analysis. Without this step, your whole effort would just be scratching the surface. 

Of course, these steps are easy to execute. But if you want to simplify your Facebook competitor analysis, read the later section of this blog.

The better way to analyze multiple competitors on TikTok

Follow these 3 simple steps for an effective TikTok competitor analysis: 

Step 1: Add the TikTok profiles of your competitors to Keyhole’s profile analytics

Log into your keyhole account and click on the ‘Profile Analytics’ tab to get started.

Next, as shown in the screenshot, click on the orange ‘Add New Profile’ button in the top right corner. The dropdown will have an option to ‘Create new comparison’. 

Once that’s done, you will see a new page with several social media options for you to track. Click on the TikTok one. 

On the new page, add your TikTok channel and then add the competitor pages you want to track. Once that’s done, you will see the “create comparison” button turning orange. Click on it, and Keyhole will automatically backfill the data and process the report within seconds.

Step 2: Create a comparison report

Comparing your competitions side-by-side will help you visualize the progress you need to make to outperform them. The system helps you track online audience conversations. This helps you craft highly engaging TikToks, and decide on the correct post-frequency. 

Keyhole swiftly prepares comparison reports, showing both your and your competitor’s performance. 

After backfilling all the data on your competitor’s engagement on TikTok, it automatically creates reports with information on top-ranking TikToks, strategic highlights of different rival brands in your industry, etc. In the example above, we’ve attached a comparative analysis between Starbucks and Costa Coffee as an example.

The reports can show data history of up to a year. You just need to select a date range. This will show your analytics results over your selected timeline or a specific date.

You can export these comparison reports by simply clicking on the sharing button. Keyhole also allows turning generated reports in PDF or XLS or as a Google Sheet. You can also save the searches and resume the exercise later.

Step 3: Analyze your competitors’ top videos and follower growth

You can analyze reports on the following metrics through Keyhole:

• Top videos
• Follower growth 
• Average engagement
• Likes
• Comments

Apart from visually elaborate reports, Keyhole also shows you the top posts of your competitors.

You can find out the top performing TikToks, their engagement, and how positively the audience reacted to its content. You can also track brand-specific hashtags and keywords under Social Listening to know how your target group perceives it, top influencers, engagement metrics, and posts on dedicated media wall.

Strengthen your marketing game with TikTok competitor analysis

TikTok’s popularity has taken it beyond a creative platform.

It is now a remarkable medium to reach out to potential customers by executing your product or service marketing strategies. 

However, you must create a benchmark to be among the finest performers. These steps are hard to conduct through manual methods. For that, you need a tool that offers efficiency, accuracy, and pace — all of which you can find on Keyhole. 

With the help of reports from this platform, you will have clear navigation to create successful marketing campaigns on TikTok. 

Help your brand become a social media success with Keyhole’s TikTok competitor analysis tool.

Related Articles:

TikTok Analytics Guide 2024: Essential Metrics & Tools To Track

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The post How To Track & Analyze Competitors On TikTok appeared first on Keyhole.

The constant play of the same tune makes you tap your feet irresistibly! But here’s a fun fact. 

As per the latest social media statistics, remixing a TikTok trend leads to a 14% increase in watch time. Moreover, brands are remembered 40% more on TikTok than on other platforms.  

Apart from enjoying the hook steps, you can actually connect with your target audience by giving TikTok trends a relatable brand twist. 

Gone are the days of traditional marketing through print and professional lead-generation sites alone. Your customers want to see your crazy and human side too. 

They appreciate the vulnerability and the culture you anticipate for everyday chores while building a customer-centric brand. 

In this blog, we’ll talk about how to find TikTok trends that align with your branding goals for authentic engagement. 

Let’s get started by adding a dash of excitement to your content calendar with TikTok trends.

What are TikTok trends?

TikTok trends are basically popular themes or challenges that are viral on the platform. They could be anything from ingenious dance moves to funny memes. 

TikTok trends are a big deal because of the dominance of over a billion active users on the platform. Trends on TikTok can spread like wildfire and be a great way to get your brand noticed. 

Mind you, TikTok trends are constantly changing. It’s important to stay up-to-date on these trends to incorporate them into your content strategy. 

By doing so, you can create fresh, unique content that aligns with your brand’s values. Plus, it shows that your brand is current and in touch with what’s popular on the platform. 

5 Top brands that are leveraging TikTok trends

It’s amazing how brands take over TikTok trends and incorporate unique brand angles. While some leverage the custom hashtags and collaborate with popular creators, others participate in the viral challenges. 

Regardless, they all work towards the same goal of increasing brand awareness with genuine engagement on the platform. You can show off your personality and connect with your audience on a deeper level. We present to you our top 5 brand picks to fuel your inspiration. 

1. NBA

The NBA, with 19.8 million followers, is the real OG when it comes to utilizing the TikTok trends. They showcase a lighter side of the organization through their posts. Unlike their Instagram channel, which focuses purely on basketball games and highlights, their TikTok content includes viral dances, challenges, and funny memes. 

One of the reasons why the NBA is killing it on TikTok is because they have an endless amount of content to share with their audience. Whether it’s old clips from previous seasons, behind-the-scenes footage of their players, hilarious pranks by team mascots, or user-generated TikTok videos, the NBA has covered it all. 

They make sure their audience is entertained regularly. It’s no wonder they have such a massive following on the platform!

2. Duolingo

With more than 6 million followers, Duolingo’s cute mascot takes the limelight in every other TikTok post of the brand. Duo the Owl represents a more humanized and relatable image of Duolingo.

While Duolingo initially experimented with longer videos on TikTok, lasting up to 40 seconds, the brand has now shifted to creating shorter content. Nowadays, Duolingo typically creates videos that are at most 10 seconds on the platform.  

This change in strategy is one of the top picks from their TikTok marketing playbook as it allows them to capture viewers’ attention quickly. .

3. Chipotle

With over 2 million followers but 52.1 million likes, you must have now guessed that Chipotle knows how to score more views. Chipotle has been crushing it on TikTok by creating content showcasing its brand’s values and personality. 

One of the ways they’ve done this is by merging viral TikTok menu hacks into their menu items, which has been a phenomenal hit. Additionally, Chipotle onboards influencers and relies on paid content to increase its overall reach. 

However, Chipotle’s TikTok branding strategy is all about being authentic and transparent. They put effort into showing what goes on behind the scenes in their stores with playful music and a touch of humor. Their content resonates with their audience, creating a community of fans and followers who share their passion for fresh, wholesome ingredients and a better world. 

4. Fenty Beauty

Like Chipotle, even Fenty Beauty has over 2 million followers and over 47 million likes. Fenty Beauty has been absolutely slaying it on TikTok! They have done a fantastic job targeting a Gen Z audience by investing in their TikTok strategy. 

Fenty Beauty formed a dedicated content creation house and tapped popular creators to promote their brand remotely. As a result, their #fentybeauty hashtag has over 44 million views on TikTok, and #fentybeautyhouse has gained 10 million views in just three weeks.

Their TikTok branding strategy revolves around their products with a dash of creativity. They participate in viral TikTok trends like “cloud skin” and “lip syncing” to showcase their products and engage with their audience. Additionally, Fenty Beauty collaborates with popular TikTok creators to create sponsored content.

5. Gymshark

Gymshark is another brand that knows how to use TikTok trends for their brand awareness. They partner with TikTok fitness influencers and launch viral challenges like the #Gymshark66challenge and the #5kADay66 challenge. 

These challenges involve setting fitness goals and sharing the progress on social media using the respective hashtags. Gymshark also uses a different tone of voice on TikTok than on other platforms like Instagram, recognizing that users move faster through TikTok stories than through Instagram stories or feeds. 

By leveraging TikTok’s superpower and building a fan-led community, Gymshark has gained over 4.6 million followers on TikTok and more than 72 million likes. 

Finding top TikTok trends each day

It’s worth keeping an eye on what’s hot on TikTok and adding those trends to your content queue. Why? It helps you create engaging content that attracts more viewers and therefore help you make money on TikTok. But the question that crops up almost immediately is how to find these high-engaging pieces. 

Here are 3 ways you can spot the latest TikTok trends each day. 

1. Browsing the “Explore” page on TikTok

TikTok’s Explore page is a great tool for spotting trends and staying up-to-date with the latest viral content. Here are a few tips to help you navigate the Explore page like a pro:

Keep your eyes peeled for the “Explore” tab: This is where you’ll find the most popular videos and hashtags of the moment. It’s a great place to start if you’re looking for inspiration.

Explore the different categories: Trend discovery is divided into different categories, such as “Fashion,” “Beauty,” and “Food & Drink.” Click on each category to see the trends that are currently making waves in that area.

Look for patterns: As you scroll through the Explore page, you might start to notice certain themes or styles that are popping up again and again. These are likely to be trends that you can incorporate into your own content.

Remember, TikTok trends can come and go in blinks, so it’s important to stay alert and keep your finger on the pulse. 

2. Trend discovery from TikTok’s Creative Center

The Trend discovery feature in TikTok’s Creative Center is an excellent resource for identifying trends and keeping up with the latest developments. Here are some suggestions for making the most of this tool:

Select the country your target audience resides in: This is where you’ll find the viral content on TikTok for that particular location. Click on it to see a list of TikTok’s latest and hottest trends.

Follow the trail of hashtags: If you come across a video that catches your eye, look at the hashtags the creator used. Those hashtags are part of a larger trend that you can tap into.

Filter out creators by their follower count and likes: Creators with a big following are often at the forefront of new trends and can give you a good sense of what’s popular on the platform. This can give you a sense of how much traction a particular trend or piece of content gets.

Get creative: Once you’ve found a trend that catches your eye, take a look at those and set aside some budget for video production for social media. This will give you a better idea of how people interpret the trend and what kind of content resonates with audiences. 

Remember, TikTok is all about having fun and being creative, so don’t be afraid to experiment and try new things.

3. Using third-party tools

This one is an underrated trick. You can use TikTok analytics tools like Keyhole and add your competitor’s TikTok profile as a tracker. You’ll get access to a complete set of metrics in one click. But hold on, that’s just the tip of the iceberg!

Head over to the video section and see what videos they have been posting. Check the engagement metrics alongside to see which of their TikToks went viral. And voila, you got more than you bargained for! 

If you just want to vet a general TikTok trend, add a related keyword/hashtag to Keyhole’s QuickTrends and get the detailed metrics here as well. Have multiple trends gone viral?

Not a hitch, go ahead and compare them as well. Then you can decide your priority and put your own spin on it! Don’t be afraid to get creative and add your own unique flair.

5 Tips for predicting upcoming trends before they become mainstream

Did you know that upcoming trends can be predicted before they become mainstream? Here are 5 tips to help you with early trend-spotting:

1.  Keep an eye on emerging subcultures: Often, new trends emerge from subcultures that are just starting to gain traction. By keeping an eye on niche communities and subcultures, you can get a sense of what might be on the horizon.

2.  Follow trending hashtags: Hashtags are a great way to track emerging trends and conversations. Keep an eye on hashtags that are starting to gain momentum, even if they’re not yet mainstream.

3.  Pay attention to pop culture: Pop culture can be a great indicator of what’s going to be popular in the coming months. Keep an eye on music, movies, and TV shows to see if any emerging trends are starting to take hold.

4.  Look for patterns in social media data: Social media platforms are a treasure trove of data, and by analyzing engagement rate and search data, you can get a sense of what topics and themes are on the rise.

5.  Keep an open mind: Finally, it’s important to keep an open mind and be willing to experiment. Sometimes, the most successful trends are the ones that come out of left field! So, go ahead and try out different approaches until you find what works best for you. 

Final words

Keeping up with TikTok trends can be a fun and rewarding way to stay on top of social media. Don’t forget to supercharge your brand with Keyhole and get a sense of what’s trending on the platform and how to incorporate those trends into your TikTok marketing. 

Predicting trends is not an exact science. That’s why watch for those trends, be bold, and jump on the bandwagon! Keep track of your profile and monitor posts that bring you reach and engagement off the roof using Keyhole. Take your demo and start trend-spotting right away.

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The post How To Find The Top TikTok Trends Every Single Day With Examples appeared first on Keyhole.